Campbell.edu - SEO Checker

Overview of the SEO Check
Meta information
80% 
Page quality
85% 
Page structure
26% 
Link structure
56% 
Server
70% 
External factors
100% 
SEO Score
Response time
0.86 s
File size
111.60 kB
Words
1057
Media files
39
Number of links
111 internal / 71 external

Task list of SEO Improvements

Meta specifications

Title
(Critically important)
Campbell University | Buies Creek, NC | Leading With Purpose
The length of the page title is perfect. (561 pixels out of 580 max pixel length)
There are no duplicate words in the title
Meta description
(Critically important)
Campbell University is a private Christian institution of higher education located in the heart of North Carolina, offering graduate and undergraduate programs across four campuses.
The meta description is too long: 1110 pixels from max. 1000 pixels. Optimize description
Crawlability
(Critically important)
There are no problems in accessing the website.
Canonical URL
(Important)
https://www.campbell.edu/
There is a valid canonical link specified.
Language
(Somewhat important)
Language detected in text: en
Language defined in HTML: en-us
Server location: United States of America
The following language is defined by HTML: en-us
Alternate/Hreflang Links
(Somewhat important)
There are no alternate links specified on this page.
Other meta tags
(Somewhat important)
There is no rel next meta tag on this page.
There is no rel prev meta tag on this page.
Domain
(Somewhat important)
The domain is no subdomain.
The domain length is good.
The domain does not contain non-latin characters.
Page URL
(Somewhat important)
No parameters were found in the URL.
No session ID was found in the URL.
The URL does not have too many subdirectories.
Charset encoding
(Somewhat important)
The charset encoding (UTF-8) is set correctly.
Doctype
(Nice to have)
The doctype HTML 5 is set correctly.
The doctype is placed at first in the HTML code.
Favicon
(Nice to have)
The favicon is linked correctly.

Meta tags

NameValue
viewportwidth=device-width, initial-scale=1, shrink-to-fit=no
site_id1
yoast_descriptionCampbell University is a private Christian institution of higher education located in the heart of North Carolina, offering graduate and undergraduate programs across four campuses.
directory-urlhttps://directory.campbell.edu
campbell-urlhttps://www.campbell.edu
msapplication-confighttps://www.campbell.edu/wp-content/themes/campbell/assets/favicons/browserconfig.xml
theme-color#ffffff
facebook-domain-verificationcei3pen6wazn6gdoxfbj8ywc8q9goz
robotsindex, follow, max-image-preview:large, max-snippet:-1, max-video-preview:-1
descriptionCampbell University is a private Christian institution of higher education located in the heart of North Carolina, offering graduate and undergraduate programs across four campuses.
generatorWordPress 6.8.1
tec-api-versionv1
tec-api-originhttps://www.campbell.edu
article:modified_time2025-07-01T14:29:23+00:00
langen-us
twitter:cardsummary_large_image
og:localeen_US
og:typewebsite
og:titleCampbell University | Buies Creek, NC | Leading With Purpose
og:descriptionCampbell University is a private Christian institution of higher education located in the heart of North Carolina, offering graduate and undergraduate programs across four campuses.
og:urlhttps://www.campbell.edu/
og:site_nameCampbell University
charsetUTF-8

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Page quality

Content
(Critically important)
Some words from the page title are not used within the pages content
This page contains 1057 words. That's ok.
29.6% of the text are stop words.
The page contains a listing, which indicates a good text layout.
17 paragraphs were found on this page.
No placeholders texts or images were found.
There are no duplicates on the site.
The average number of words per sentence of 21.78 words is good.
Frames
(Critically important)
This page does not use a frameset.
Mobile optimization
(Somewhat important)
A viewport "width=device-width, initial-scale=1, shrink-to-fit=no" is provided.
At least one Apple touch icon is specified.
Bold and strong tags
(Somewhat important)
The usage of strong and bold tags is perfect. We recommend the use of up to 21 tags for this page.
Image SEO
(Somewhat important)
7 images have no alt attribute. The content of alt attributes is used by search engines.
Social Networks
(Nice to have)
This page is optimized perfectly for social networks.
Additional markup
(Nice to have)
No additional page markup was found.
HTTPS
(Somewhat important)
This website uses HTTPS to protect privacy and integrity of the exchanged data.
All included files are also transferred via HTTPS.

Page structure

H1 heading
(Critically important)
Home
The H1 heading contains the words Home! Use important keywords instead.
Too many H1 headings
The H1 heading consists of only one word. There should be more information given.
The H1 heading is too short (4 characters). It should be at least 20 Characters long.
Headings
(Important)
There are 32 headings on the page. The amount of headings should be in a more proper relation to the amount of text.

Heading structure

Heading levelContent
H1 Home
H1 Welcome Dr. & Mrs. Downs
H2 Main Menu
H2 Info For
H2 Quick Links
H2 Logins
H2 Join Our Community
H2 A University of Excellence
H2 Prepare to lead with purpose.
H2 Why Campbell University?
H2 Our Christian Mission
H2 Student Stories
H2 On Wednesdays, we wear orange
H2 NEWS
H2 EVENTS
H2 Experience Campbell
H2 Locations
H2 Footer
H2 Colophon
H3 150+ programs. 10 academic divisions. 1 mission.
H3 We are the private university of choice in North Carolina
H3 #CamelsWearOrange
H3 Shelby Howard (’20) named director of alumni engagement
H3 Dr. Riley Bowers Named Director of Assessment for CPHS
H3 Campbell med hosts local high school students for ‘Discovery Days’
H3 Campbell University
H3 Academic Advising
H3 Pharmacy & Health Sciences
H4 Play
H4 Golden Club Luncheon
H4 Bill Clearance Begins
H4 Discover Days
Some internal link anchor texts are too long.
Some anchor texts are used more than once.
The number of internal links is ok.
All internal links are not using dynamic parameters.
There are too many external links (71) on this page.
LinkAttributesAnchor text
https://www.campbell.edu/Anchor Skip to content
/admissions/Subdomain Admissions
A-TITLE Admissions
https://www.campbell.edu/apply/Subdomain IMG-ALT ***Image alt***
A-TITLE Apply
/admissions/Subdomain Text duplicate Admissions
/admissions/undergraduate/Subdomain Undergraduate Admissions
A-TITLE Undergraduate Admissions
/academics/graduate-profession...Subdomain Graduate & Professional Admissions
A-TITLE Graduate & Professional Admissions
https://aoe.campbell.edu/admis...New window External Subdomain Adult & Online Education Admissions
A-TITLE Adult & Online Education Admissions
/admissions/undergraduate/inte...Subdomain International Students
A-TITLE International Students
/admissions/cost-aid/Subdomain Cost & Aid
A-TITLE Cost & Aid
/admissions/about/Subdomain Admissions Staff
A-TITLE Admissions Staff
/admissions/visit-us/Subdomain Visit Main Campus
A-TITLE Visit Main Campus
/admissions/information-request/Subdomain Request Information
A-TITLE Request Information
https://www.campbell.edu/about/Subdomain About Campbell
A-TITLE About Campbell
/admissions/accepted-students/Subdomain Accepted Students
A-TITLE Accepted Students
/financial-aid/Subdomain Financial Aid
A-TITLE Financial Aid
/life/residence-life/Subdomain Residence Life
A-TITLE Residence Life
/life/student-activities/Subdomain Student Activities
A-TITLE Student Activities
/student-financial-services/Subdomain Student Financial Services
A-TITLE Student Financial Services
/students/new-student-programs/Subdomain New Student Programs
A-TITLE New Student Programs
/life/student-union/Subdomain Student Union
A-TITLE Student Union
/admissions/undergraduate/vete...Subdomain Veterans Affairs
A-TITLE Veterans Affairs
/academics/Subdomain Academics
A-TITLE Academics
/academics/Subdomain Text duplicate IMG-ALT ***Image alt***
A-TITLE Academics
/academics/Subdomain Text duplicate Academics
/academics/colleges-schools/Subdomain Colleges & Schools
A-TITLE Colleges & Schools
/academics/undergraduate-progr...Subdomain Undergraduate Programs
A-TITLE Undergraduate Programs
/academics/graduate-profession...Subdomain Graduate & Professional Programs
A-TITLE Graduate & Professional Programs
https://aoe.campbell.edu/New window External Subdomain Adult & Online Education Programs
A-TITLE Adult & Online Education Programs
/registrar/graduation/Subdomain Graduation
A-TITLE Graduation
/academics/interprofessional-e...Subdomain Interprofessional Education
A-TITLE Interprofessional Education
/academics/global-engagement/s...Subdomain Study Abroad
A-TITLE Study Abroad
/academics/academic-advising/Subdomain Academic Advising
A-TITLE Academic Advising
/academics/academic-calendar-m...Subdomain Academic Calendar
A-TITLE Academic Calendar
/academics/catalog/Subdomain Academic Catalog
A-TITLE Academic Catalog
/about/leadership/provost/accr...Subdomain Accreditation
A-TITLE Accreditation
https://campbell.bncollege.com...New window External Subdomain Bookstore
A-TITLE Bookstore
https://library.campbell.edu/New window External Subdomain Library
A-TITLE Library
/about/leadership/provost/Subdomain Office of the Provost
A-TITLE Office of the Provost
/registrar/Subdomain Registrar’s Office
A-TITLE Registrar's Office
/academics/we-write/Subdomain WE Write!
A-TITLE WE Write!
https://www.campbell.edu/life/Subdomain Life at Campbell
A-TITLE Life at Campbell
https://www.campbell.edu/life/Subdomain Text duplicate IMG-ALT ***Image alt***
A-TITLE Life
https://www.campbell.edu/life/Subdomain Text duplicate Life at Campbell
/about/traditions/Subdomain Campbell Traditions
A-TITLE Campbell Traditions
/life/campus-recreation/Subdomain Campus Recreation
A-TITLE Campus Recreation
/students/career-services/Subdomain Career Services
A-TITLE Career Services
/counseling-services/Subdomain Counseling Services
A-TITLE Counseling Services
/students/student-success/disa...Subdomain Disability Services
A-TITLE Disability Services
/life/diversity-in-community/Subdomain Diversity in Community
A-TITLE Diversity in Community
https://campbell.campusdish.com/New window External Subdomain Food & Dining
A-TITLE Food & Dining
/life/student-activities/frate...Subdomain Fraternity & Sorority Life
A-TITLE Fraternity & Sorority Life
/life/residence-life/Subdomain Text duplicate Residence Life
A-TITLE Residence Life
/life/spiritual-life/Subdomain Spiritual Life
A-TITLE Spiritual Life
/life/student-activities/Subdomain Text duplicate Student Activities
A-TITLE Student Activities
/life/student-union/Subdomain Text duplicate Student Union
A-TITLE Student Union
/life/well-being/Subdomain Well-being
A-TITLE Well-being
/bursars-office/Subdomain Bursar’s Office
A-TITLE Bursar's Office
/campus-safety/Subdomain Campus Safety
A-TITLE Campus Safety
/conferences/Subdomain Conferences & Events
A-TITLE Conferences & Events
/financial-aid/Subdomain Text duplicate Financial Aid
A-TITLE Financial Aid
/students/getting-around/Subdomain Getting Around
A-TITLE Getting Around
/health-center/Subdomain Health Center
A-TITLE Health Center
/conferences/host-an-event/Subdomain Host an Event
A-TITLE Host an Event
/information-technology-services/Subdomain Information Technology Services
A-TITLE Information Technology Services
https://gocamels.com/New window External Athletics
A-TITLE Athletics
https://gocamels.universitytic...New window External Subdomain Text duplicate IMG-ALT ***Image alt***
A-TITLE Get Tickets
/athletics/Subdomain Text duplicate Athletics
https://gocamels.com/calendarNew window External Schedule
A-TITLE Schedule
https://gocamels.universitytic...New window External Subdomain Tickets
A-TITLE Tickets
https://gocamels.com/sports/20...New window External Fighting Camel Club
A-TITLE Fighting Camel Club
https://campbell.spirit.bncoll...External Subdomain Shop Camel Gear
A-TITLE Shop Camel Gear
/life/aquatics-center/Subdomain Aquatics Center
A-TITLE Aquatics Center
/life/campus-recreation/Subdomain Text duplicate Campus Recreation
A-TITLE Campus Recreation
/life/campus-recreation/fitnes...Subdomain Fitness Centers & Gyms
A-TITLE Fitness Centers & Gyms
https://www.keithhills.com/New window External Subdomain Keith Hills Golf Club
A-TITLE Keith Hills Golf Club
https://www.campbell.edu/about/Subdomain About
A-TITLE About
https://www.campbell.edu/about/Text duplicate IMG-ALT ***Image alt***
A-TITLE About
https://www.campbell.edu/about/Subdomain Text duplicate About
/about/leadership/provost/accr...Subdomain Text duplicate Accreditation
A-TITLE Accreditation
/about/administrative-units/Subdomain Administrative Units
A-TITLE Administrative Units
/life/diversity-in-community/Subdomain Text duplicate Diversity in Community
A-TITLE Diversity in Community
/about/hallmarks/Subdomain Hallmarks of The University
A-TITLE Hallmarks of The University
/about/history/Subdomain History
A-TITLE History
/about/institutional-effective...Subdomain Institutional Effectiveness
A-TITLE Institutional Effectiveness
/about/location/Subdomain Location
A-TITLE Location
/about/mission/Subdomain Mission
A-TITLE Mission
/about/leadership/president/Subdomain Office of the President
A-TITLE Office of the President
/about/research/Subdomain Research
A-TITLE Research
/rural-leadership/Subdomain Rural Leadership
A-TITLE Rural Leadership
/about/traditions/Subdomain Traditions
A-TITLE Traditions
/about/leadership/Subdomain University Leadership
A-TITLE University Leadership
https://www.campbell.edu/maps/Subdomain Campus Map
A-TITLE Campus Map
https://directory.campbell.edu/New window External Subdomain Directory
A-TITLE Directory
/employment/Subdomain Employment
A-TITLE Employment
/finance-and-administration/Subdomain Finance & Business
A-TITLE Finance & Business
https://campaign.campbell.edu/New window External Subdomain Giving
A-TITLE Giving
/conferences/host-an-event/Subdomain Text duplicate Host an Event
A-TITLE Host an Event
/faculty-staff/human-resources/Subdomain Human Resources
A-TITLE Human Resources
https://news.campbell.edu/New window External Subdomain News
A-TITLE News
/student-financial-services/Subdomain Text duplicate Student Financial Services
A-TITLE Student Financial Services
/university-communications/Subdomain University Communications & Marketing
A-TITLE University Communications & Marketing
https://give.campbell.edu/New window External Subdomain Give
A-TITLE Give
/students/Subdomain Current Students
/faculty-staff/Subdomain Faculty & Staff
/parents-visitors/Subdomain Parents & Visitors
https://alumni.campbell.edu/New window External Subdomain Alumni
/a-z-index/Subdomain A-Z Index
https://blogs.campbell.edu/External Subdomain Blogs
https://campbell.bncollege.com...New window External Subdomain Text duplicate Bookstore
https://calendar.campbell.edu/New window External Subdomain Calendar
https://www.campbell.edu/contact/Subdomain Contact
https://directory.campbell.edu/New window External Subdomain Text duplicate Directory
/libraries/Subdomain Libraries
https://www.campbell.edu/maps/Subdomain Maps
https://news.campbell.edu/New window External Subdomain Text duplicate News
https://blackboard.campbell.edu/New window External Subdomain Blackboard
https://cu.campuscardcenter.co...New window External Subdomain Campus Card
https://outlook.office365.com/New window External Subdomain Faculty & Staff Email
https://ss.campbell.edu/New window External Subdomain Self-Service
https://mail.google.com/New window External Subdomain Student Email
https://campbelluniversity.sam...New window External Subdomain IT Service Desk
https://myapplications.microso...New window External Subdomain Campbell MyApps
https://itstatus.campbell.edu/External Subdomain IT Status
https://www.campbell.edu/Subdomain Campbell University
https://news.campbell.edu/arti...New window External Subdomain Introducing Campbell's 6th President
/admissions/undergraduate/appl...New window Apply Now
/admissions/visit-us/New window Subdomain Visit Us
/academics/undergraduate-progr...Subdomain Undergraduate Programs Over 100 majors, tracks and concentrations that will prepare you to make a difference in the lives of others through work, leadership,...
IMG-ALT image of students
/academics/graduate-profession...Subdomain Graduate & Professional Pursue your advanced degree and prepare to serve and lead your community at the private university of choice in North Carolina. Learn...
IMG-ALT image of graduate student
https://aoe.campbell.edu/New window External Subdomain Adult & Online Education More than 20 undergraduate degrees, 8 associate degrees, two graduate degrees, and one certificate program available 100% online or ...
IMG-ALT image of father studying at computer with daughter
https://www.campbell.edu/aboutNew window Subdomain Get to know us
https://www.campbell.edu/life/Subdomain Student life
https://www.gocamels.com/New window External Subdomain Text duplicate Athletics
https://assets.campbell.edu/wp...External Subdomain IMG-ALT image of students sitting in shade
https://assets.campbell.edu/wp...External Subdomain IMG-ALT image of students working together in lab
https://assets.campbell.edu/wp...External Subdomain IMG-ALT A group of orientation leaders post for a photo.
https://assets.campbell.edu/wp...External Subdomain IMG-ALT image of student in a science class
https://assets.campbell.edu/wp...External Subdomain IMG-ALT students on campus
https://assets.campbell.edu/wp...External Subdomain IMG-ALT image of Campbell cheer
https://assets.campbell.edu/wp...External Subdomain IMG-ALT image of students with Dr. Creed
https://assets.campbell.edu/wp...External Subdomain IMG-ALT image of Gaylord mascot
https://assets.campbell.edu/wp...External Subdomain IMG-ALT image of career professionals
https://assets.campbell.edu/wp...External Subdomain IMG-ALT image of university track athletes
https://assets.campbell.edu/wp...External Subdomain IMG-ALT students in Chapel CO2020
https://assets.campbell.edu/wp...External Subdomain IMG-ALT image of school spirit
https://assets.campbell.edu/wp...External Subdomain IMG-ALT image of student studying
https://assets.campbell.edu/wp...External Subdomain IMG-ALT image of students preparing for a race
https://assets.campbell.edu/wp...External Subdomain IMG-ALT image of new student orientation group
https://assets.campbell.edu/wp...External Subdomain IMG-ALT image of group of students
https://news.campbell.edu/New window External Subdomain NEWS View All News
https://news.campbell.edu/arti...New window External Subdomain Shelby Howard (’20) named director of alumni engagement
IMG-ALT Shelby Howard
https://news.campbell.edu/arti...New window External Subdomain Campus & Community
A-TITLE View articles from Campus & Community
https://news.campbell.edu/arti...External Subdomain Shelby Howard (’20) named director of alumni engagement Campbell University has announced the addition of Shelby Howard as its new director of alumni engagem...
https://news.campbell.edu/arti...New window External Subdomain Dr. Riley Bowers Named Director of Assessment for CPHS
https://news.campbell.edu/arti...New window External Subdomain Pharmacy & Health Sciences
A-TITLE View articles from Pharmacy & Health Sciences
https://news.campbell.edu/arti...External Subdomain Dr. Riley Bowers Named Director of Assessment for CPHS Campbell University’s College of Pharmacy & Health Sciences (CPHS) is pleased to announce that Dr. Ril...
https://news.campbell.edu/arti...New window External Subdomain Campbell med hosts local high school students for ‘Discovery Days’
https://news.campbell.edu/arti...New window External Subdomain Text duplicate Campus & Community
A-TITLE View articles from Campus & Community
https://news.campbell.edu/arti...External Subdomain Campbell med hosts local high school students for ‘Discovery Days’ Isabella Colon faced a group of high school students and talked about why a medical profes...
https://calendar.campbell.edu/New window External Subdomain EVENTS View All Events
https://calendar.campbell.edu/...External Subdomain Jul 23 Campbell University Golden Club Luncheon Wednesday | 11:30 am
A-TITLE Golden Club Luncheon
https://calendar.campbell.edu/...External Subdomain Aug 01 Academic Advising Bill Clearance Begins Friday
A-TITLE Bill Clearance Begins
https://calendar.campbell.edu/...External Subdomain Aug 13 Pharmacy & Health Sciences Discover Days Wednesday | 9:00 am
A-TITLE Discover Days
https://www.campbell.edu/apply/New window Subdomain Text duplicate Apply Now
/admissions/visit-us/New window Subdomain Text duplicate Visit Us
https://www.campbell.edu/Subdomain Buies Creek
https://aoe.campbell.edu/locat...New window External Subdomain Camp Lejeune
https://aoe.campbell.edu/locat...New window External Subdomain Fort Bragg
/about/location/raleigh-campus/Subdomain Raleigh
https://online.campbell.edu/New window External Subdomain Online
https://www.facebook.com/campb...New window External Subdomain Facebook
A-TITLE Follow Campbell University on Facebook
https://twitter.com/campbelleduNew window External Twitter
A-TITLE Follow Campbell University on Twitter
https://www.linkedin.com/compa...New window External Subdomain LinkedIn
A-TITLE Follow Campbell University on LinkedIn
https://www.instagram.com/camp...New window External Subdomain Instagram
A-TITLE Follow Campbell University on Instagram
https://www.youtube.com/campbe...New window External Subdomain Youtube
A-TITLE Follow Campbell University on YouTube
https://www.campbell.edu/contact/Subdomain Contact Us
https://www.campbell.edu/about/Subdomain Text duplicate About
/employment/Subdomain Text duplicate Employment
/policies/Subdomain Policies
/policies/privacy-policy/Subdomain Privacy Policy
/policies/title-ix/Subdomain Title IX
/campus-safety/emergency-prepa...Subdomain Emergency Info

Server configuration

HTTP redirects
(Critically important)
This page redirects to "https://www.campbell.edu/"
HTTP header
(Important)
The web server version is sent within the HTTP header.
No X-Powered HTTP header is sent.
The web server transmits the web page (HTML) in compressed form.
Performance
(Somewhat important)
The page response time of 0.86 seconds is longer than the recommended limit of 0.4 seconds. A high response time unnecessarily slows down search engine crawling and results in bad user experience as well.
The file size of the HTML document is fine (112 kB).

HTTP Response Header

NameValue
content-typetext/html; charset=UTF-8
content-length19582
dateMon, 07 Jul 2025 08:42:44 GMT
referrer-policyno-referrer-when-downgrade
set-cookie178 Characters
serverApache/2.4.62 (Amazon Linux)
link<https://www.campbell.edu/wp-json/>; rel="https://api.w.org/", <https://www.campbell.edu/wp-json/wp/v2/pages/33>; rel="alternate"; title="JSON"; type="application/json", <https://www.campbell.edu/>; rel=shortlink
x-tec-api-versionv1
x-tec-api-roothttps://www.campbell.edu/wp-json/tribe/events/v1/
x-tec-api-originhttps://www.campbell.edu
access-control-allow-origin*
access-control-allow-methodsPOST, GET, OPTIONS, PATCH, DELETE
access-control-allow-headersAuthorization
cache-controlmax-age=1800, s-max-age=259200
content-encodinggzip
varyAccept-Encoding
x-cacheHit from cloudfront
via1.1 a84e87b6b82308dbc0e331c3e28c23c6.cloudfront.net (CloudFront)
x-amz-cf-popFRA60-P6
x-amz-cf-id8hO49-zVND3S-9PKI7wUFnT46oY_gXFrB0xIS1I8sZ2F_G3Cb7UMLA==
age1461
statuscode200
http_versionHTTP/2

External factors

This page is referenced by wikipedia.
This website has excellent links from other websites.
This page has backlinks from 398 referring domains.
This page has 1,843 backlinks.
This page has backlinks from 333 different ip addresses.

Search preview

www.campbell.edu
Campbell University | Buies Creek, NC | Leading With Purpose
Campbell University is a private Christian institution of higher education located in the heart of North Carolina, offering graduate and undergraduate programs across four campuses.

Most important keywords

Following keywords were found. You can check the keyword optimization of this page for each keyword.

KeywordResultRecheck
Campbell81%Check
Campbell University75%Check
University70%Check
Private University61%Check
lead53%Check
North52%Check
Carolina52%Check
North Carolina52%Check
Campus50%Check
Programs50%Check

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