Cake.agency - SEO Checker

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Overview of the SEO Check
Meta information
80% 
Page quality
86% 
Page structure
95% 
Link structure
97% 
Server
90% 
External factors
100% 
SEO Score
Response time
0.60 s
File size
122.90 kB
Words
1109
Media files
102
Number of links
96 internal / 5 external

Task list of SEO Improvements

Meta specifications

Title
(Critically important)
Ecommerce Agency, Digital & Marketing Agency based in UK
The length of the page title is perfect. (545 pixels out of 580 max pixel length)
There are no duplicate words in the title
Meta description
(Critically important)
Cake Agency is the Ecommerce Agency Founded By Retailers For Retailers. Providing Experienced Digital and Marketing Strategy, alongside Tactical Ecommerce Support.
There are more than one meta descriptions on the page. Only one is allowed.
The meta description is too long: 1057 pixels from max. 1000 pixels. Optimize description
Crawlability
(Critically important)
There are no problems in accessing the website.
Canonical URL
(Important)
https://www.cake.agency/
There is a valid canonical link specified.
Language
(Somewhat important)
Language detected in text: en
Language defined in HTML: en
Server location: United States of America
The following language is defined by HTML: en
Alternate/Hreflang Links
(Somewhat important)
There are no alternate links specified on this page.
Other meta tags
(Somewhat important)
There is no rel next meta tag on this page.
There is no rel prev meta tag on this page.
Domain
(Somewhat important)
The domain is no subdomain.
The domain length is good.
The domain does not contain non-latin characters.
Page URL
(Somewhat important)
No parameters were found in the URL.
No session ID was found in the URL.
The URL does not have too many subdirectories.
Charset encoding
(Somewhat important)
The character encoding is not specified in the HTTP header.
The charset encoding (UTF-8) is set correctly.
Doctype
(Nice to have)
The doctype HTML 5 is set correctly.
The doctype is placed at first in the HTML code.
Favicon
(Nice to have)
The favicon is linked correctly.

Meta tags

NameValue
descriptionThis is the description of the page.
viewportwidth=device-width, initial-scale=1
langen
twitter:cardsummary_large_image
twitter:titleEcommerce Agency, Digital & Marketing Agency based in UK
twitter:descriptionCake Agency is the Ecommerce Agency Founded By Retailers For Retailers. Providing Experienced Digital and Marketing Strategy, alongside Tactical Ecommerce Support.
og:titleEcommerce Agency, Digital & Marketing Agency based in UK
og:descriptionCake Agency is the Ecommerce Agency Founded By Retailers For Retailers. Providing Experienced Digital and Marketing Strategy, alongside Tactical Ecommerce Support.
og:typewebsite
Strict-Transport-Securitymax-age=31536000
charsetutf-8

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Page quality

Content
(Critically important)
There are 2 text duplicates on this page:
  • Duplicate: By clicking “Accept All Cookies”, you agree to the storing of cookies ...
This page contains 1109 words. That's ok.
31.7% of the text are stop words.
Keywords used in the page title are also used in the page content. That's good!
Words from the H1 heading are used in the page content.
The page contains a listing, which indicates a good text layout.
16 paragraphs were found on this page.
The text content is perfect.
No placeholders texts or images were found.
The average number of words per sentence of 19.77 words is good.
Frames
(Critically important)
This page does not use a frameset.
Mobile optimization
(Somewhat important)
A viewport "width=device-width, initial-scale=1" is provided.
At least one Apple touch icon is specified.
Bold and strong tags
(Somewhat important)
The usage of strong and bold tags is perfect. We recommend the use of up to 22 tags for this page.
Image SEO
(Somewhat important)
83 images have no alt attribute. The content of alt attributes is used by search engines.
Social Networks
(Nice to have)
This page is optimized perfectly for social networks.
Additional markup
(Nice to have)
No additional page markup was found.
HTTPS
(Somewhat important)
This website uses HTTPS to protect privacy and integrity of the exchanged data.
All included files are also transferred via HTTPS.

Media list

URLAlt attributeTitle
...1aa3e264a4c30c0_Cake Full Logo Black.pngNo alt attribute provided
...82cc223292d4c9f_shopify-agency-uk-01.jpgNo alt attribute provided
...49503bd080b0f_Title arrow down black.svgBlack downward facing arrow
...868b3c3184b43cb7b87_ShopifyPlus Logo.pngShopify Plus Development Agency
... - Equiport Shopify Plus migration 6.jpgNo alt attribute provided
...8AB3-49E5-BE14-23B9AF2DD813_1_201_a.jpegNo alt attribute provided
...9115ca/67c1abe5db1c7e9544247987_hero.pngNo alt attribute provided
...5a72c8dcbd09dd_Konditor Mince Pies 4.jpgNo alt attribute provided
... Arrow Website - Case Study Assets 2.jpgNo alt attribute provided
...744ab9eeae6aa4b8184e054_Image 01-min.jpgNo alt attribute provided
...b282b19abaa06_Artboard 1 copy@2x-min.pngNo alt attribute provided
...4-11 OPPO- Case Study Assets- tablet.jpgNo alt attribute provided
.../66a38d3e2d092cec644dce15_Artboard 8.pngNo alt attribute provided
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.../66437441dfff5066dfe323f9_Artboard 5.pngNo alt attribute provided
...cf49115ca/662b9fe1048dd4805708db49_5.pngNo alt attribute provided
...cf49115ca/66213a9e717af5c0c4336b3f_5.pngNo alt attribute provided
...9115ca/661e7d431191432abd62c178_Logo.pngNo alt attribute provided
...91279109710772_2597193034851132787_n.jpgNo alt attribute provided
.../65a1205b9fed494f3b04af46_TBBC Web 1.jpgNo alt attribute provided
.../655ce589d3db7f130e2ecaf9_Artboard 1.jpgNo alt attribute provided
...3e6ab2_P&Co App - Website Imagery 01.jpgNo alt attribute provided
...bc46c24ee6e6fa04543274_Tweakit Web 2.jpgNo alt attribute provided
...b7c7_BadMonday-Case-Study-Image-hero.jpgNo alt attribute provided
...67238ddbe5209a8934747642_iPAD MockUp.pngNo alt attribute provided
...9115ca/65d3761eb101ffc3ced38b23_0030.jpgNo alt attribute provided
...e309cfdc2d7fa97_2022_LGF_A823_162_19.jpgNo alt attribute provided
...e Study Images_Womens Dressing Gowns.pngNo alt attribute provided
...Co Performance Marketing Cake Agency.jpgNo alt attribute provided
...0f127975cef4dcd_subscription-process.jpgNo alt attribute provided
... Case Study - Website Imagery 03-min.jpgNo alt attribute provided
...5ca/63f64362c2ad3868dd9f2eaf_GT Type.jpgNo alt attribute provided
...13df95b40c572a_304 BYOB Case Study10.jpgNo alt attribute provided
..._Co Loyalty - Website Imagery 01-min.jpgNo alt attribute provided
.../634e6f802a2c11bd6bff5440_Artboard 3.jpgNo alt attribute provided
...dbe5a_Tentbox Website Imagery 02-min.jpgNo alt attribute provided
...3d4bacae7715547f99e285_urban-gifts-1.jpgNo alt attribute provided
...6d396c43f77b0816b00ae_Artboard 1-min.jpgNo alt attribute provided
...f675f64a62e065018_Cyberjammies 1 (1).pngNo alt attribute provided
...f6154d6b4178fcd24917a_BWW 1600x900 1.pngNo alt attribute provided
...ab95d3_gym-pro-Case-Study-Image-hero.jpgNo alt attribute provided
...d2d9_her-waves-Case-Study-Image-hero.jpgNo alt attribute provided
...ancing-leopard-Case-Study-Image-hero.jpgNo alt attribute provided
...04d5d9a_andson-Case-Study-Image-hero.jpgNo alt attribute provided
...12ada3ab_Treatbox-Case-Study-Image-5.jpgNo alt attribute provided
...683b113c51_304-Case-Study-Image-hero.jpgNo alt attribute provided
...576dd3ecc_BMAG-Case-Study-Image-hero.jpgNo alt attribute provided
...4fb1d21_PandCo-Case-Study-Image-hero.jpgNo alt attribute provided
...15b56709951_mobius and cake stickers.svgNo alt attribute provided
...e41c/64b9432871e59d1aa4b1b109_Line 1.pngecommerce-agency-line
...ce41c/64b7d4fffdc4c22a4dbcb83d_arrow.svgecommerce-agency-arrow
...e41c/64b9432871e59d1aa4b1b109_Line 1.pngecommerce-agency-line
...ce41c/64b7d4fffdc4c22a4dbcb83d_arrow.svgecommerce-agency-arrow
...e41c/64b9432871e59d1aa4b1b109_Line 1.pngecommerce-agency-line
...ce41c/64b7d4fffdc4c22a4dbcb83d_arrow.svgecommerce-agency-arrow
...e41c/64b9432871e59d1aa4b1b109_Line 1.pngecommerce-agency-line
...ce41c/64b7d4fffdc4c22a4dbcb83d_arrow.svgecommerce-agency-arrow
...17654c8ea88b2bf2d696f_ArrowCTA Coral.svgNo alt attribute provided
...redictor-Shopify-Submission-Icon (1).pngNo alt attribute provided
...872805eb9d8f0ee_Cake Explosion Coral.svgHand drawn coral explosion doodle
...15ca/63a58016308826b30c11832e_pandco.svgNo alt attribute provided
...5ca/63a5802b68385c00069eb555_andsons.svgNo alt attribute provided
...a/63a580350f3ddd6cd783236b_badmonday.svgNo alt attribute provided
...3a58049581f4d08d327ded1_cyberjammies.svgNo alt attribute provided
...a/63a58056efca11ccc4e0db97_itluggage.svgNo alt attribute provided
...9115ca/63a5806ca7089c2a059482a4_mutt.svgNo alt attribute provided
...9115ca/63a58076efca11f61ee0dcef_tbbc.svgNo alt attribute provided
...ca/63a58089ed59551da1224005_treatbox.svgNo alt attribute provided
...a58095efca111f7ee0de0d_volcanocoffee.svgNo alt attribute provided
...63a58bf168385c75579f7fe2_protectapet.svgNo alt attribute provided
...49115ca/63a58bff581f4d475928b92d_awm.svgNo alt attribute provided
...a/654dff696532421653b74e12_disturbia.svgNo alt attribute provided
...ca/654dff7ec6129fd928ccffbf_highdive.svgNo alt attribute provided
...4dff92a84a4b549ce16134_stringsdirect.svgNo alt attribute provided
...115ca/654dffacd02c97c37f08246a_other.svgNo alt attribute provided
...ca/654dffc8bc5f5a69d8040406_luke1977.svgNo alt attribute provided
...15b56709951_mobius and cake stickers.svgNo alt attribute provided
...17654c8ea88b2bf2d696f_ArrowCTA Coral.svgNo alt attribute provided
...1c/66336d5b45ece6e01f94dd31_pie logo.pngThe ultimate pricing guide to your new website.
...2c94aee738850f5d9d243_About-Us-Image.jpgCreatives having fun and doing good at Cake Agency
...3a1b0e93f96f79f56_We Are Cake Doodle.svgWe are Cake hand drawn coral doodle
...77a71a9dbb36235e3eb4_CTA Arrow White.svgNo alt attribute provided
...p 5 birmingham based eCommerce sites.jpg5 of the best Birmingham-based eCommerce websites
...er_ 10 Standout eCommerce features 2.jpg10 standout eCommerce features: Ideas to drive engagement and sales
...3a1976ba8c9315933933c21_Shopify Plus.svgNo alt attribute provided
...41c/63a1983da8c93115db93494d_Klaviyo.svgNo alt attribute provided
...4fc58a586f70a1dcdb_Inventory Planner.svgNo alt attribute provided
...3a1985f0c5c8ec00678aaf1_Loyalty Lion.svgNo alt attribute provided
...4e62b966a_Facebook Marketing Partner.svgNo alt attribute provided
...19878468beb640c0ebb59_Google Partner.svgNo alt attribute provided
...ce41c/63a198838f75940ffa9484e9_Nosto.svgNo alt attribute provided
...63a1989065bf7b5aa29a4d4e_Storefeeder.svgNo alt attribute provided
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...e41c/63a198d48f759411a094875b_Klarna.svgNo alt attribute provided
...1167b8374eaf188_Cake Footer Logomark.svgCream Cake C logo
...3560b92c339dc95_Cake Footer Wordmark.svgCream Cake text logo
...bd878f0d43ee63601d21_instagram-white.svgNo alt attribute provided
...abda08a95ea4d53a93ca0_linkedin-white.svgNo alt attribute provided
...abdaa0ea412d9a3028644_facebook-white.svgNo alt attribute provided
...7abdba4b003f66b3312a24_twitter-white.svgNo alt attribute provided
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Video URLWidthHeight
...cake.agency/files/full-cake-showreel.mp4

Page structure

H1 heading
(Critically important)
The only eCommerce agency founded by retailers for retailers.
The H1 heading is perfect.
Headings
(Important)
Some headings do not have any content.

Heading structure

Heading levelContent
H1 The only eCommerce agency founded by retailers for retailers.
H2 Cake is founded by retailers for retailers. We provide digital, marketing and eCommerce advice with tactical support in the areas you need it most, allowing you to focus your time where it matters.
H2 Why are you here ?
H2 Our Methodology
H3 We help brands grow...
H3 Who we work with
H3 Brand
H3 Development
H3 Marketing
H3 Get a free books review with Pie Financial
H3 Empty heading
H3 About Us
H3 News & Events
H3 Our Partners
H4 Lay foundations
H4 Build your house
H4 Invite people in
Some anchor texts are used more than once.
The number of internal links is ok.
None of the anchor texts is too long.
All internal links are not using dynamic parameters.
There are 5 external links on this page.

Found links on this page

LinkAttributesAnchor text
https://www.cake.agency/No Text
https://www.cake.agency/portfolioOur Work
/gross-demand-planGross Demand Plan
/the-mobius-auditMobius Audit
/services/cake-membershipCake Membership
/gross-demand-planText duplicate Gross Demand Plan
/crm-email-marketingCRM & Email Marketing
/loyalty-marketingLoyalty Marketing
/paid-media-managementPaid Media Management
/retail-stock-managementRetail Stock Management
/google-advertising-agencyGoogle Advertising
/affiliate-marketing-agencyAffiliate Marketing
/seo-agencyTechnical SEO
/shopify-plus-agencyShopify Plus Development Need to understand how your Shopify store will support your marketing ambitions?
/brand-strategy-agencyBrand Strategy
/visual-identityBrand Visual Identity
/logo-designLogo Design
/tone-of-voiceTone of Voice
/creative-directionCreative Direction
/design-sprintsDesign Sprint
/shopify-plus-agencyShopify Plus
/mobile-appsMobile Apps
/cake-shopify-themeCake Shopify Theme
/about-us/ecommerce-teamThe Team
https://www.cake.agency/about-usAbout Us
/about-us/careersCareers
https://www.cake.agency/blogBlog
https://www.cake.agency/eventsEvents
/joy-of-retail-podcastPodcast
/newslettersNewsletters
/contact-usLet's talk
https://www.cake.agency/Anchor IMG-ALT Black downward facing arrow
/shopify-plus-agencyIMG-ALT Shopify Plus Development Agency
/portfolio/equiport-shopify-pl...Equiport Shopify Plus migration
/portfolio/hexby-shopify-migra...Hexby Shopify migration
/portfolio/boxeroo-brand-ideationBoxeroo Brand ideation
/portfolio/konditor-performanc...Konditor Performance Marketing Campaign
/portfolio/arrow-gift-co-shopi...Arrow Gift Co. Shopify website development
/portfolio/surprise-shirts-bra...Surprise Shirts Brand uplift and website development
/portfolio/roarsome-website-mi...Roarsome Website Migration
/portfolio/site-oppo-mobile-ap...Site Oppo Mobile app development
/portfolio/lifting-equipment-s...Lifting Equipment Store UK Shopify migration
/portfolio/arrow-gift-co-visua...Arrow Gift Co. Visual identity and tone of voice
/portfolio/onaro-new-branding-...Onaro New Branding and Visual Identity
/portfolio/cyberjammies-custom...Cyberjammies Custom-built giftbox functionality
/portfolio/konditor-website-mi...Konditor Shopify Migration
/portfolio/verve-gross-demand-...Verve Subscription based Gross Demand Plan
/portfolio/peltz-shoes-mobius-...Peltz Shoes Mobius Audit
/portfolio/the-british-blanket...The British Blanket Company Mobius Membership
/portfolio/google-ads-account-...Luke 1977 Google Ads Account Restructure
/portfolio/p-co-ecommerce-appP&Co eCommerce App
/portfolio/tweakit-crm-launchTweakit Email marketing & CRM launch
/portfolio/bad-monday-shopify-...Bad Monday Shopify Plus website development & marketing strategy
/portfolio/harrington-woodfuel...Harrington Woodfuel Co. Brand uplift and visual identity
/portfolio/verve-brand-ideatio...Verve Brand Ideation and Brand Strategy
/portfolio/aran-woollen-mills-...Aran Woollen Mills Gross Demand Plan
/portfolio/core-seo-strategyCyberjammies Core SEO Strategy
/portfolio/performance-marketingP&Co Performance Marketing
/portfolio/shopify-website-des...Volcano Coffee Works Shopify Website Design & Development
/portfolio/aran-woollen-mills-...Aran Woollen Mills Shopify Plus Launch - D2C
/portfolio/go-thrift-brandingGo Thrift Building a sustainable brand
/portfolio/304-custom-shopify-...304 Custom Shopify Development - Creating a 'Build your own box' experience
/portfolio/conversion-rate-opt...P&Co Loyalty program & email marketing
/portfolio/workshop-brand-tone...Sixthsaint Brand strategy
/portfolio/gross-demand-plan-p...TentBox Gross Demand Plan & performance marketing
/portfolio/magento-re-platform...Urban Gifts Replatform from Magento to Shopify
/portfolio/design-sprintWine Freedom Design Sprint
/portfolio/shopify-plus-websit...Cyberjammies Shopify Plus website design & development
/portfolio/uncorking-a-new-app...Birmingham Wine Weekend Uncorking a new app
/portfolio/gympro-apparel-ecom...GymPro Apparel Branding, website and marketing
/portfolio/her-waves-digital-m...Her Waves Digital marketing strategy
/portfolio/dancing-leopard-sho...Dancing Leopard Shopify Plus website development
/portfolio/and-sons-shopify-pl...&Sons Shopify Plus website design & development
/portfolio/treatbox-custom-sho...Treatbox Shopify website design, development and branding
/portfolio/304-clothing-shopif...304 Clothing Shopify website, branding & marketing
/portfolio/birmingham-museums-...Birmingham Museums Shopify website design, development, Branding & marketing strategy
/portfolio/pandco-shopify-plus...P&Co Shopify Plus website development & marketing strategy
/services/marketingScale my brand
IMG-ALT ecommerce-agency-line
/shopify-plus-agencyBuild me a new website
IMG-ALT ecommerce-agency-line
/services/brandMake something look beautiful
IMG-ALT ecommerce-agency-line
/contact-usSomething else...
IMG-ALT ecommerce-agency-line
https://www.cake.agency/servicesDiscover more about our services
/csi-predictorLearn more about CSI Predictor
https://www.cake.agency/servicesText duplicate Discover more about our services
https://www.cake.agency/about-usLearn more about Cake
/news-eventsDiscover more about News & Events
/blog/5-of-the-best-birmingham...5 of the best Birmingham-based eCommerce websites Written by: Olivia Sutton April 23, 2025 eCommerce
IMG-ALT 5 of the best Birmingham-based eCommerce websites
/blog/10-standout-ecommerce-fe...10 standout eCommerce features: Ideas to drive engagement and sales Written by: Jess Owen March 27, 2025 eCommerce
IMG-ALT 10 standout eCommerce features: Ideas to drive engagement and sales
/services/marketingEcommerce Marketing
/services/brandBranding Agency
/shopify-plus-agencyShopify Plus Partner
/digital-marketing-jargon-busterJargon Buster
/privacy-policyPrivacy Policy
/terms-of-serviceTerms of Service
https://www.instagram.com/cake...New window External Subdomain No Text
https://www.linkedin.com/compa...New window External Subdomain No Text
https://www.facebook.com/cake....New window External Subdomain No Text
https://twitter.com/cakeagency_New window External No Text
/privacy-policyMore info
https://flinch77.com&ref=cooki...New window External Flinch 77
/privacy-policyText duplicate More info

Server configuration

HTTP redirects
(Critically important)
This page redirects to "https://www.cake.agency/"
HTTP header
(Important)
No X-Powered HTTP header is sent.
The web server transmits the web page (HTML) in compressed form.
Performance
(Somewhat important)
The page response time of 0.60 seconds is longer than the recommended limit of 0.4 seconds. A high response time unnecessarily slows down search engine crawling and results in bad user experience as well.
The file size of the HTML document is fine (123 kB).

HTTP Response Header

NameValue
dateWed, 30 Apr 2025 17:56:21 GMT
content-typetext/html
cf-ray9388ea51187cedbc-MXP
cf-cache-statusHIT
age195112
content-encodinggzip
last-modifiedMon, 28 Apr 2025 11:44:18 GMT
strict-transport-securitymax-age=31536000
content-security-policyframe-ancestors 'self'
surrogate-controlmax-age=432000
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x-frame-optionsSAMEORIGIN
x-lambda-idce869d02-3182-4a1e-aa9e-84702d775a54
varyAccept-Encoding
set-cookie149 Characters
alt-svch3=":443"; ma=86400
x-cluster-nameeu-south-1-prod-hosting-red
statuscode200
http_versionHTTP/2

External factors

This website has excellent links from other websites.
This page has backlinks from 130 referring domains.
This page has 1,204 backlinks.
This page has backlinks from 107 different ip addresses.

Links from Wikipedia

No links from Wikipedia were found.

Robots.txt

User-agent: *
Allow: /

User-agent: CCBot
Disallow: /

Sitemap: https://www.cake.agency/sitemap.xml

Sitemap: https://www.cake.agency/sitemap.xml

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Search preview

www.cake.agency
Ecommerce Agency, Digital & Marketing Agency based in UK
Cake Agency is the Ecommerce Agency Founded By Retailers For Retailers. Providing Experienced Digital and Marketing Strategy, alongside Tactical Ecommerce Support.

Most important keywords

Following keywords were found. You can check the keyword optimization of this page for each keyword.

KeywordResultRecheck
agency89%Check
eCommerce Agency86%Check
eCommerce81%Check
Marketing Agency80%Check
eCommerce agency founded80%Check
agency founded79%Check
Cake Agency77%Check
Digital Marketing Agency74%Check
eCommerce Marketing74%Check
agency based69%Check
Show more keywords and terms

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