Buywithconfidence.gov.uk - SEO Checker

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Overview of the SEO Check
Meta information
71% 
Page quality
36% 
Page structure
79% 
Link structure
96% 
Server
97% 
External factors
100% 
SEO Score
Response time
0.46 s
File size
49.90 kB
Words
231
Media files
17
Number of links
23 internal / 2 external

Task list of SEO Improvements

Meta specifications

Title
(Critically important)
Buy with confidence
The page title is too short. (179 pixels of 580 max pixel length) Optimize title
There are no duplicate words in the title
Meta description
(Critically important)
The meta description is missing.
Crawlability
(Critically important)
There are no problems in accessing the website.
Canonical URL
(Important)
No canonical link is specified.
Language
(Somewhat important)
Language detected in text: en
Language defined in HTML: en
Server location: United Kingdom of Great Britain and Northern Ireland
The following language is defined by HTML: en
Alternate/Hreflang Links
(Somewhat important)
There are no alternate links specified on this page.
Other meta tags
(Somewhat important)
There is no rel next meta tag on this page.
There is no rel prev meta tag on this page.
Domain
(Somewhat important)
The domain name is very long.
The domain is no subdomain.
The domain does not contain non-latin characters.
Page URL
(Somewhat important)
No parameters were found in the URL.
No session ID was found in the URL.
The URL does not have too many subdirectories.
Charset encoding
(Somewhat important)
The charset encoding (UTF-8) is set correctly.
Doctype
(Nice to have)
The doctype HTML 5 is set correctly.
The doctype is placed at first in the HTML code.
Favicon
(Nice to have)
No favicon is linked in the HTML code.

Meta tags

NameValue
viewportwidth=device-width, initial-scale=1.0
langen
X-UA-Compatibleie=edge
charsetUTF-8

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Page quality

Content
(Critically important)
There are only 231 words on this page. Use at least 250 words to provide useful information.
36.4% of the text are stop words.
Keywords used in the page title are also used in the page content. That's good!
The page contains a listing, which indicates a good text layout.
3 paragraphs were found on this page.
No placeholders texts or images were found.
There are no duplicates on the site.
The average number of words per sentence of 18.29 words is good.
Frames
(Critically important)
This page does not use a frameset.
Mobile optimization
(Somewhat important)
No Apple touch icon is specified.
A viewport "width=device-width, initial-scale=1.0" is provided.
Bold and strong tags
(Somewhat important)
Some tags are too long. With 76 characters this one is longer than 70 characters:
"business will be listed in proximity order, i.e. the nearest business first."
Image SEO
(Somewhat important)
16 images have no alt attribute. The content of alt attributes is used by search engines.
Social Networks
(Nice to have)
There are only a few social sharing widgets on the page. Make your website popular in social networks with social sharing widgets.
Additional markup
(Nice to have)
No additional page markup was found.
HTTPS
(Somewhat important)
This website uses HTTPS to protect privacy and integrity of the exchanged data.
All included files are also transferred via HTTPS.

Media list

URLAlt attributeTitle
...bwc/assets/images/bwc-logo-2017-home.pngbwc-logo
...es/newbwc/assets/cms/images/assets-7.svgNo alt attribute provided
...mes/newbwc/assets/css/images/slide-1.pngNo alt attribute provided
...mes/newbwc/assets/css/images/slide-2.pngNo alt attribute provided
...mes/newbwc/assets/css/images/slide-3.pngNo alt attribute provided
...mes/newbwc/assets/css/images/slide-4.pngNo alt attribute provided
...mes/newbwc/assets/css/images/slide-5.pngNo alt attribute provided
...mes/newbwc/assets/css/images/slide-6.pngNo alt attribute provided
...bwc/assets/cms/images/southend-onsea.pngNo alt attribute provided
...c/assets/cms/images/slouucestershire.pngNo alt attribute provided
...wbwc/assets/cms/images/south-hampton.pngNo alt attribute provided
...es/newbwc/assets/cms/images/assets-7.svgNo alt attribute provided
.../assets/cms/images/south-lanarkshite.pngNo alt attribute provided
...es/newbwc/assets/cms/images/havering.pngNo alt attribute provided
...wc/assets/cms/images/country-council.pngNo alt attribute provided
...ages/find-a-business-you-can-trust-1.jpgNo alt attribute provided
.../become-trading-standards-approved-1.jpgNo alt attribute provided

Page structure

H1 heading
(Critically important)
There is no H1 heading specified.
Headings
(Important)
The structure of headings is missing one or more levels. Do not skip heading levels.

Heading structure

Heading levelContent
H2 SEARCH FOR A
H2 TRADING STANDARDS APPROVED BUSINESS
H2 FIND A BUSINESS
H2 YOU CAN TRUST
H2 BECOME TRADING
H2 STANDARDS APPROVED
H3 Cookies settings
H4 Quick Links
H4 Follow us
H4 Contact
Some anchor texts are used more than once.
There are 2 links with a trivial anchor text.
The number of internal links is ok.
None of the anchor texts is too long.
All internal links are not using dynamic parameters.
There are 2 external links on this page.

Found links on this page

LinkAttributesAnchor text
/IMG-ALT bwc-logo
/HOME
/about-the-schemeABOUT
/rate-a-traderRATE A BUSINESS
/applyAPPLY
/faqsFAQS
/contact-usCONTACT
/about-the-scheme/Trivial anchor text
Read More
/businessText duplicate Trivial anchor text
Read More
/Home
/Find a Business
/about-the-schemeAbout the scheme
/rate-a-traderRate a business
/make-a-complaintMake a complaint
/biz/loginBusiness login
/applyApply
/costsFees
https://www.linkedin.com/compa...External Subdomain No Text
https://www.facebook.com/buywi...External Subdomain No Text
/contact-usGET IN TOUCH
/biz/loginBUSINESS LOGIN
/buy-confidence-terms-conditio...Terms & Conditions
/accessibility-statement/Accessibility Statement
/privacy-policyGeneral Privacy Policy
/gdprSettings

Server configuration

HTTP redirects
(Critically important)
This page redirects to "https://www.buywithconfidence.gov.uk/"
HTTP header
(Important)
No X-Powered HTTP header is sent.
The web server transmits the web page (HTML) in compressed form.
Performance
(Somewhat important)
The page response time of 0.46 seconds is longer than the recommended limit of 0.4 seconds. A high response time unnecessarily slows down search engine crawling and results in bad user experience as well.
The file size of the HTML document is fine (50 kB).

HTTP Response Header

NameValue
content-typetext/html; charset=UTF-8
cache-controlno-cache, private
set-cookie451 Characters
content-length11256
content-encodingbr
varyAccept-Encoding
dateMon, 11 Aug 2025 00:01:28 GMT
serverLiteSpeed
alt-svch3=":443"; ma=2592000, h3-29=":443"; ma=2592000, h3-Q050=":443"; ma=2592000, h3-Q046=":443"; ma=2592000, h3-Q043=":443"; ma=2592000, quic=":443"; ma=2592000; v="43,46"
statuscode200
http_versionHTTP/2

External factors

This website has excellent links from other websites.
This page has backlinks from 377 referring domains.
This page has 144,367 backlinks.
This page has backlinks from 332 different ip addresses.

Links from Wikipedia

No links from Wikipedia were found.

Robots.txt

No valid Robots.txt file was found.

Similar sites

Search preview

www.buywithconfidence.gov.uk
Buy with confidence

Most important keywords

Following keywords were found. You can check the keyword optimization of this page for each keyword.

KeywordResultRecheck
Buy59%Check
Confidence59%Check
Buy Confidence59%Check
BUSINESS49%Check
TRADING49%Check
STANDARDS49%Check
Trading Standards49%Check
APPROVED49%Check
Standards Approved49%Check
Trading Standards Approved49%Check
Show more keywords and terms

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