Busfin.osu.edu - SEO Checker

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Overview of the SEO Check
Meta information
80% 
Page quality
95% 
Page structure
43% 
Link structure
80% 
Server
89% 
External factors
66% 
SEO Score
Response time
0.63 s
File size
81.30 kB
Words
765
Media files
8
Number of links
168 internal / 20 external

Task list of SEO Improvements

Meta specifications

Title
(Critically important)
Home | Business and Finance
The length of the page title is perfect. (268 pixels out of 580 max pixel length)
There are no duplicate words in the title
Meta description
(Critically important)
The meta description is missing.
Crawlability
(Critically important)
There are no problems in accessing the website.
Canonical URL
(Important)
https://busfin.osu.edu/
There is a valid canonical link specified.
Language
(Somewhat important)
Language detected in text: en
Language defined in HTML: en
Server location: United States of America
The following language is defined by HTML: en
Alternate/Hreflang Links
(Somewhat important)
There are no alternate links specified on this page.
Other meta tags
(Somewhat important)
There is no rel next meta tag on this page.
There is no rel prev meta tag on this page.
Domain
(Somewhat important)
The domain is no subdomain.
The domain length is good.
The domain does not contain non-latin characters.
Page URL
(Somewhat important)
No parameters were found in the URL.
No session ID was found in the URL.
The URL does not have too many subdirectories.
Charset encoding
(Somewhat important)
The charset encoding (UTF-8) is set correctly.
Doctype
(Nice to have)
The doctype HTML 5 is set correctly.
The doctype is placed at first in the HTML code.
Favicon
(Nice to have)
The favicon is linked correctly.

Meta tags

NameValue
GeneratorDrupal 10 (https://www.drupal.org)
MobileOptimizedwidth
HandheldFriendlytrue
viewportwidth=device-width, initial-scale=1.0
langen
twitter:cardsummary_large_image
twitter:titleHome | Business and Finance
og:titleHome | Business and Finance
charsetutf-8

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Page quality

Content
(Critically important)
This page contains 765 words. That's ok.
17.6% of the text are stop words.
Keywords used in the page title are also used in the page content. That's good!
The page contains a listing, which indicates a good text layout.
4 paragraphs were found on this page.
The text content is perfect.
No placeholders texts or images were found.
There are no duplicates on the site.
The average number of words per sentence of 18.13 words is good.
Frames
(Critically important)
This page does not use a frameset.
Mobile optimization
(Somewhat important)
No Apple touch icon is specified.
A viewport "width=device-width, initial-scale=1.0" is provided.
Bold and strong tags
(Somewhat important)
The usage of strong and bold tags is perfect. We recommend the use of up to 15 tags for this page.
Image SEO
(Somewhat important)
Alt text (alternative text) is correctly used on all found images.
Social Networks
(Nice to have)
This page is optimized perfectly for social networks.
Additional markup
(Nice to have)
No additional page markup was found.
HTTPS
(Somewhat important)
This website uses HTTPS to protect privacy and integrity of the exchanged data.
All included files are also transferred via HTTPS.

Media list

URLAlt attributeTitle
...//images/osu-logos/navbar/osu-navbar.svgThe Ohio State University Homepage
/sites/default/files/images/fisher.jpgStudents walking outside in front of Fisher College of Business
...icons/magnifying_glass_icon_standard.svg<null>
...les/icons/grad_money_standard_icon_0.svg<null>
...strative_Web_Interface_icon_standard.svg<null>
.../icons/document_report_icon_standard.svg<null>
...fault/files/icons/info_standard_icon.svg<null>
...mages/osu-logos/horiz/osu-horiz-gray.svgThe Ohio State University

Page structure

H1 heading
(Critically important)
Home
The H1 heading contains the words Home! Use important keywords instead.
The H1 heading consists of only one word. There should be more information given.
The H1 heading is too short (4 characters). It should be at least 20 Characters long.
Headings
(Important)
The heading structure is perfect.

Heading structure

Heading levelContent
H1 Home
H2 Main navigation
H2 Operational Excellence. New Resource Generation. Innovation.
H2 Welcome to the Office of Business and Finance
H2 Find a Supplier
H2 Pay Tuition
H2 Payroll Services
H2 Reports & FAQs
H2 About Business and Finance
H2 Business and Finance News
H3 Office Hours Summary (FY26)
H3 Join Office Hours - Travel, PCard and Expense
H3 PCard Policy Updates
Some internal links have dynamic parameters. All internal URLs, which are not marked as nofollow, should not contain dynamic parameters.
Some anchor texts are used more than once.
5 links don't have an anchor text.
There are 1 links with a trivial anchor text.
The number of internal links is ok.
None of the anchor texts is too long.
There are 20 external links on this page.

Found links on this page

LinkAttributesAnchor text
https://busfin.osu.edu/Anchor Skip to main content
https://osu.edu/External IMG-ALT The Ohio State University Homepage
https://maps.osu.edu/External Subdomain Map
http://buckeyelink.osu.edu/External Subdomain Buckeye Link
https://email.osu.edu/External Subdomain Webmail
https://www.osu.edu/search/External Subdomain Search Ohio State
https://busfin.osu.edu/Business and Finance
/university-businessUniversity Business
/university-business/comprehen...Comprehensive Energy Management
/sites/default/files/osep_annu...Annual Report on OSEP
/university-business/comprehen...Energy Commodity Supply
/university-business/comprehen...Energy Concession Agreement
/university-business/comprehen...Renewable Energy Certificates
/sites/default/files/ohiostate...Wind Power Purchase Agreement
https://busfin.osu.edu/controllerController
/university-business/controlle...Accounting
/university-business/controlle...Asset Management
/university-business/controlle...Business Processes
/university-business/controlle...Controller FAQ
/university-business/controlle...Cost Allocation
/university-business/controlle...Endowment Administration
/university-business/controlle...Sales and Use Taxes
/university-business/controlle...Tips and Tricks
/university-business/debt-mana...Debt Management
/university-business/debt-mana...Debt Management FAQ
/university-business/debt-mana...Debt Overview
/university-business/debt-mana...Helpful Links
/university-business/debt-mana...Internal Bank
/university-business/debt-mana...Investor Relations and Continuing Disclosure
/university-business/financial...Financial Planning and Analysis
/university-business/financial...Budget Calendar and Assumptions
/university-business/financial...Financial Analysts
/university-business/financial...Resources and Templates
/university-business/financial...University Operating Budget
/financial-trainingFinancial Training
/university-business/financial...Financial Training FAQ
/internal-auditInternal Audit
/university-business/internal-...Internal Audit Charter
/investmentsInvestments
/university-business/investmen...Careers
/university-business/investmen...Contact Us
https://www.osu.edu/giving/External Subdomain How to Give
https://policies.osu.edu/sites...External Subdomain Investment Policy
/university-business/investmen...Investments FAQ
/university-business/investmen...Team
/university-business/payroll-s...Payroll Services
/buy-sell-travel/payroll-servi...My Paycheck
/buy-schedule-travel/payroll-s...Direct Deposit
/buy-sell-travel/payroll-servi...Tax Information
/buy-sell-travel/payroll-servi...Nonresident Alien Taxes
/buy-schedule-travel/payroll/t...Time Tracking and Absence
/buy-schedule-travel/payroll/p...Pay Period and Holiday Schedules
/buy-sell-travel/payroll-servi...Payroll Processing
/buy-sell-travel/payroll-servi...Useful Links
/buy-sell-travel/payroll-servi...Payroll Services FAQ
/risk-managementRisk Management
/university-business/risk-mana...About Enterprise Risk Management
/university-business/risk-mana...Business Continuity Management
/university-business/risk-mana...Certificates of Insurance
/university-business/risk-mana...Commercial Insurance Program
/university-business/risk-mana...Contract & Consultation
/university-business/risk-mana...Global Health and Safety
/university-business/risk-mana...Report an Incident
/university-business/risk-mana...Tenant User Liability Insurance Policies (TULIP)
/university-business/risk-mana...Unmanned Aircraft System (UAS)
/university-business/tax-officeTax Office
/university-business/tax-offic...Sales and Excise Taxes
/university-business/tax-offic...University International Tax
/university-business/tax-offic...University Payroll Tax
/university-business/tax-offic...Unrelated Business Income Tax (UBIT)
/university-business/treasurerTreasurer
/university-business/treasurer...Additional Financial Services
/university-business/treasurer...B&F Reports
/university-business/treasurer...Contact Treasury
/university-business/treasurer...Credit Cards / Merchant Services
/university-business/treasury/...Depository Services
/university-business/treasurer...Glossary of Terms
/ordering-supplies-and-equipmentOrdering Supplies and Equipment
/university-business/treasurer...PCI Compliance
/university-business/treasurer...Short / Intermediate Investments
/fiscal-service-centerB&F Fiscal Service Center
/inside-bf/procurement-shared-...B&F Procurement Shared Service Center
/inside-bf/bf-procurement-serv...PCard Process - PSSC
/inside-bf/bf-procurement-serv...Payments, Invoice Approvals, and Match Exceptions
/inside-bf/bf-procurement-serv...Purchase Orders, Requisitions, and Buckeye Buy orders
/inside-bf/bf-procurement-serv...Travel Process - PSSC
/inside-bf/bf-procurement-serv...Procurement Service Center Contacts
/buy-sell-travelBuy, Sell, Travel
/buy-schedule-travel/accounts-...Accounts Payable
/university-business/controlle...Text duplicate Accounting
/buy-schedule-travel/accounts-...Accounts Payable FAQ
/buy-sell-travel/accounts-paya...Invoices and Payments
/buy-sell-travel/accounts-paya...Match Exception Process
/buy-sell-travel/accounts-rece...Accounts Receivable
/buy-sell-travel/accounts-rece...Contact Accounts Receivable
/buy-sell-travel/accounts-rece...Accounts Receivable - Departments and Units
/central-receivingCentral Receiving
/buy-sell-travel/expenseExpense
/expense-faqExpense FAQ
/buy-schedule-travel/mail-serv...Mail Services
/buy-schedule-travel/pcardPCard
/buy-sell-travel/pcard/pcard-faqPCard FAQ
/buy-sell-travel/purchase-prod...Purchase Products
https://busfin.osu.edu/buckeyebuyBuckeye Buy
/buy-schedule-travel/purchasin...Stores
/buy-sell-travel/purchasingPurchasing
/buy-sell-travel/purchasing/fi...Find a Supplier
http://workday.osu.edu/External Subdomain Enter Buckeye Buy request through Workday
/buckeye-buy-item-add-formRequest to Add an Item to Buckeye Buy
/buy-sell-travel/purchasing/pr...Procure to Pay Process
/buy-sell-travel/purchasing/pr...Procurement Agreements Management
/buy-schedule-travel/purchasin...Procurement Resources
/buy-schedule-travel/purchasin...Social Responsibility
/supplier-maintenanceSupplier Maintenance
/policies-forms?keywords&depar...Policies and Forms
/buy-schedule-travel/purchasin...P2P News
/buy-schedule-travel/purchasin...Purchasing FAQ
/buy-sell-travel/purchasing/pu...Purchasing and Operations Leadership
https://busfin.osu.edu/surplusSurplus
/buy-schedule-travel/surplus/s...Surplus FAQ
/buy-schedule-travel/travelTravel
/buy-sell-travel/travel/plan-b...Plan Business Travel
/buy-sell-travel/travel/plan-b...Travel Planning Guide: Expenses
/buy-sell-travel/travel/rental...Rental Car Discounts
https://busfin.osu.edu/travel-faqTravel FAQ
https://busfin.osu.edu/bursarBursar
/bursar/studentaccountStudent Account Information
/bursar/paytuitionPay Tuition and Fees
/bursar/familiesFamilies
/bursar/refundsRefunds
/bursar/externalscholarshipsExternal Scholarships
/bursar/sponsoredstudentsSponsored Students
/bursar/collectionsCollections
/bursar/1098-TTax Information: 1098-T
/bursar/moreTrivial anchor text
More
/bursar/more/tuitionassistanceTuition Assistance
/bursar/more/loansPerkins, Health Professions, University Loans
/bursar/more/complianceCompliance
https://busfin.osu.edu/inside-bfInside B&F
/data-answersData and Reports
/general-inquires-faqGeneral Inquires FAQ
/inside-bf/bf-human-resources-...B&F Human Resources
/inside-bf/bf-human-resources/...Employment and Hiring
/inside-bf/bf-human-resources/...Growth and Professional Development
/inside-bf/bf-human-resources/...New Employee Information
/inside-bf/bf-human-resources/...Performance Management
/inside-bf/bf-human-resources/...Skills Training and Onboarding
/inside-bf/bf-human-resources/...Timekeeping and Leave
/inside-bf/about-business-fina...B&F Big Shout-Out!
/bf-bulletins-town-hallsBulletins and Town Halls
/inside-bf/about-business-fina...Events and Engagement
/inside-bf/events-engagement/b...B&F Lunch and Learn Webinar Series
https://busfin.osu.edu/leadershipLeadership
/inside-bf/major-initiativesMajor Initiatives
/bf-wellness-committeeWellness Committee
/inside-bf/bf-wellness-committ...B&F Wellness FitFest
/policies-formsText duplicate Policies and Forms
https://busfin.osu.edu/newsNews
/contact-business-and-financeContact
/inside-bf/major-initiativesGo to Major Initiatives
https://www.osu.edu/shared-valuesNew window External Subdomain Ohio State's shared values
/contact-formSubdomain contact us
/buy-sell-travel/purchasing/fi...No Text
/buy-sell-travel/purchasing/fi...Text duplicate Find a Supplier
/bursar/paytuitionNo Text
/bursar/paytuitionPay Tuition
/university-business/payroll-s...No Text
/university-business/payroll-s...Text duplicate Payroll Services
/data-answersNo Text
/data-answersReports & FAQs
https://busfin.osu.edu/inside-bfNo Text
https://busfin.osu.edu/inside-bfAbout Business and Finance
/news/2025/07/08/office-hours-...Office Hours Summary (FY26)
/news/2024/05/31/travel-pcard-...Join Office Hours - Travel, PCard and Expense
/news/2025/05/30/pcard-policy-...PCard Policy Updates
https://busfin.osu.edu/newsSee All News
http://osu.edu/New window External IMG-ALT The Ohio State University
https://twitter.com/New window External Twitter profile — external
https://facebook.com/New window External Facebook profile — external
https://www.linkedin.com/New window External Subdomain Linkedin profile — external
https://www.youtube.com/New window External Subdomain Youtube profile — external
https://www.instagram.com/New window External Subdomain Instagram profile — external
https://it.osu.edu/privacyExternal Subdomain Privacy Statement
https://go.osu.edu/nondiscrimi...External Subdomain Non-discrimination Notice
https://busfin.osu.edu/user/loginSubdomain Login
https://go.osu.edu/paytuitionExternal Subdomain Text duplicate Pay Tuition
https://go.osu.edu/extscholars...External Subdomain Text duplicate External Scholarships
https://buckeyelink.osu.edu/External Subdomain Text duplicate Buckeye Link

Server configuration

HTTP redirects
(Critically important)
This page redirects to "https://busfin.osu.edu/"
HTTP header
(Important)
No X-Powered HTTP header is sent.
The web server transmits the web page (HTML) in compressed form.
Performance
(Somewhat important)
The page response time of 0.63 seconds is longer than the recommended limit of 0.4 seconds. A high response time unnecessarily slows down search engine crawling and results in bad user experience as well.
The file size of the HTML document is fine (81 kB).

HTTP Response Header

NameValue
cache-controlmust-revalidate, no-cache, private
content-encodinggzip
content-languageen
content-typetext/html; charset=UTF-8
expiresSun, 19 Nov 1978 05:00:00 GMT
servernginx
strict-transport-securitymax-age=31622400
x-content-type-optionsnosniff
x-drupal-cacheHIT
x-drupal-dynamic-cacheUNCACHEABLE (poor cacheability)
x-frame-optionsSAMEORIGIN
x-generatorDrupal 10 (https://www.drupal.org)
x-pantheon-styx-hostnamestyx-fe2-b-7f8b98f8df-jnmgz
x-styx-req-idba47c8ee-6c30-11f0-a781-ae116b99a4f7
dateTue, 29 Jul 2025 04:01:38 GMT
x-served-bycache-chi-klot8100126-CHI, cache-fra-eddf8230046-FRA
x-cacheMISS, MISS
x-cache-hits0, 0
x-timerS1753761699.733412,VS0,VE142
varyAccept-Encoding, Cookie, Cookie
age0
accept-rangesbytes
via1.1 varnish, 1.1 varnish
statuscode200
http_versionHTTP/2

External factors

This page has only a few links from other websites.
This page only has backlinks from 22 referring domains.
This page only has 25 backlinks.
This page only has few backlinks from 18 different ip addresses.

Links from Wikipedia

No links from Wikipedia were found.

Robots.txt

#
# robots.txt
#
# This file is to prevent the crawling and indexing of certain parts
# of your site by web crawlers and spiders run by sites like Yahoo!
# and Google. By telling these "robots" where not to go on your site,
# you save bandwidth and server resources.
#
# This file will be ignored unless it is at the root of your host:
# Used:    http://example.com/robots.txt
# Ignored: http://example.com/site/robots.txt
#
# For more information about the robots.txt standard, see:
# http://www.robotstxt.org/robotstxt.html

User-agent: *
# CSS, JS, Images
Allow: /core/*.css$
Allow: /core/*.css?
Allow: /core/*.js$
Allow: /core/*.js?
Allow: /core/*.gif
Allow: /core/*.jpg
Allow: /core/*.jpeg
Allow: /core/*.png
Allow: /core/*.svg
Allow: /profiles/*.css$
Allow: /profiles/*.css?
Allow: /profiles/*.js$
Allow: /profiles/*.js?
Allow: /profiles/*.gif
Allow: /profiles/*.jpg
Allow: /profiles/*.jpeg
Allow: /profiles/*.png
Allow: /profiles/*.svg
# Directories
Disallow: /core/
Disallow: /profiles/
# Files
Disallow: /README.md
Disallow: /composer/Metapackage/README.txt
Disallow: /composer/Plugin/ProjectMessage/README.md
Disallow: /composer/Plugin/Scaffold/README.md
Disallow: /composer/Plugin/VendorHardening/README.txt
Disallow: /composer/Template/README.txt
Disallow: /modules/README.txt
Disallow: /sites/README.txt
Disallow: /themes/README.txt
Disallow: /web.config
# Paths (clean URLs)
Disallow: /admin/
Disallow: /comment/reply/
Disallow: /filter/tips
Disallow: /node/add/
Disallow: /search/
Disallow: /user/register
Disallow: /user/password
Disallow: /user/login
Disallow: /user/logout
Disallow: /media/oembed
Disallow: /*/media/oembed
# Paths (no clean URLs)
Disallow: /index.php/admin/
Disallow: /index.php/comment/reply/
Disallow: /index.php/filter/tips
Disallow: /index.php/node/add/
Disallow: /index.php/search/
Disallow: /index.php/user/password
Disallow: /index.php/user/register
Disallow: /index.php/user/login
Disallow: /index.php/user/logout
Disallow: /index.php/media/oembed
Disallow: /index.php/*/media/oembed

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Search preview

Most important keywords

Following keywords were found. You can check the keyword optimization of this page for each keyword.

KeywordResultRecheck
Business56%Check
Business Finance55%Check
Contact Us52%Check
Business Travel49%Check
Finance News48%Check
University Business48%Check
Pay47%Check
Business Financial47%Check
Business Continuity47%Check
Pay Tuition47%Check
Show more keywords and terms

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