buildersmovement.org | Website SEO Review

Response time

0.69 s

File size

114.30 kB

Words

940

Media files

54

Number of links

42 internal / 27 external

Meta specifications 100% achieved

Title

(Critically important)

Builders Movement - Official Site

The length of the page title is perfect. (292 pixels out of 580 max pixel length)

There are no duplicate words in the title

Meta Title

Meta description

(Critically important)

The Builders Movement equips citizens to overcome toxic polarization and solve our toughest problems together.

The length of the meta description is perfect. (693 pixels out of 1000 max pixel length)

Meta Description

Crawlability

(Critically important)

There are no problems in accessing the website.

Search Engine Crawlers

Canonical URL

(Important)

https://buildersmovement.org/

There is a valid canonical link specified.

Canonical Tag

Language

(Somewhat important)

Language detected in text: en

Language defined in HTML: en-us

Server location: United States of America

The following language is defined by HTML: en-us

Declaring language in HTML

Alternate/Hreflang Links

(Somewhat important)

There are no alternate links specified on this page.

Hreflang

Other meta tags

(Somewhat important)

There is no rel next meta tag on this page.

There is no rel prev meta tag on this page.

Meta Tags

Domain

(Somewhat important)

The domain is no subdomain.

The domain length is good.

The domain does not contain non-latin characters.

Domain for SEO

Page URL

(Somewhat important)

No parameters were found in the URL.

No session ID was found in the URL.

The URL does not have too many subdirectories.

SEO-friendly URLs

Charset encoding

(Somewhat important)

The charset encoding (UTF-8) is set correctly.

Character Encoding

Doctype

(Nice to have)

The doctype HTML 5 is set correctly.

The doctype is placed at first in the HTML code.

HTML Doctype

Favicon

(Nice to have)

The favicon is linked correctly.

Favicon

Meta tags

Name	Value
viewport	width=device-width, initial-scale=1, viewport-fit=cover
theme-color	#212121
robots	index, follow, max-image-preview:large, max-snippet:-1, max-video-preview:-1
description	The Builders Movement equips citizens to overcome toxic polarization and solve our toughest problems together.
msapplication-TileImage	https://buildersmovement.org/wp-content/uploads/cropped-swu-favicon-new-270x270.png
article:modified_time	2025-05-28T23:34:41+00:00
lang	en-us
twitter:card	summary_large_image
twitter:title	Builders Movement - Official Site
twitter:description	The Builders Movement equips citizens to overcome toxic polarization and solve our toughest problems together.
twitter:image	https://buildersmovement.org/wp-content/uploads/builders-feature-image-scaled.jpg
og:locale	en_US
og:type	website
og:title	Builders Movement - Official Site
og:description	The Builders Movement equips citizens to overcome toxic polarization and solve our toughest problems together.
og:url	https://buildersmovement.org/
og:site_name	Builders
og:image	https://buildersmovement.org/wp-content/uploads/builders-feature-image-scaled.jpg
og:image:width	2560
og:image:height	1759
og:image:type	image/jpeg
X-UA-Compatible	IE=edge
charset	UTF-8

Page quality 89% achieved

Content

(Critically important)

There are 2 text duplicates on this page:

Duplicate: By submitting your cell phone number you are agreeing to receive perio...

This page contains 940 words. That's ok.

37.2% of the text are stop words.

Keywords used in the page title are also used in the page content. That's good!

Words from the H1 heading are used in the page content.

The page contains a listing, which indicates a good text layout.

21 paragraphs were found on this page.

The text content is perfect.

No placeholders texts or images were found.

The average number of words per sentence of 14.8 words is good.

Content is King

Frames

(Critically important)

This page does not use a frameset.

Frames and framesets

Mobile optimization

(Somewhat important)

Multiple viewport tags are given. There should only be one.

A viewport "width=device-width, initial-scale=1.0" is provided.

At least one Apple touch icon is specified.

Mobile Optimization

Bold and strong tags

(Somewhat important)

The usage of strong and bold tags is perfect. We recommend the use of up to 19 tags for this page.

Strong and Bold Tags

Image SEO

(Somewhat important)

15 images have no alt attribute. The content of alt attributes is used by search engines.

Image SEO

This page is optimized perfectly for social networks.

Social Sharing

Additional markup

(Nice to have)

No additional page markup was found.

HTTPS

(Somewhat important)

This website uses HTTPS to protect privacy and integrity of the exchanged data.

All included files are also transferred via HTTPS.

HTTPS

Media list

URL	Alt attribute	Title
/wp-content/uploads/search_icon_big.svg	No alt attribute provided
...uploads/01_Builders_TURQUOISE_RGB_TM.svg	Home
...uploads/01_Builders_TURQUOISE_RGB_TM.svg	Home
...ontent/uploads/Icon-feather-search-1.svg	search icon
...ntent/uploads/Icon-awesome-instagram.svg	instagram icon
/wp-content/uploads/icon-awesome-x.svg	twitter icon
/wp-content/uploads/tiktok-icon.svg	tiktok icon
...content/uploads/Icon-awesome-youtube.svg	youtube icon
...tent/uploads/Icon-awesome-facebook-f.svg	facebook icon
...ent/uploads/Icon-awesome-linkedin-in.svg	linkedin icon
...ploads/builders-tenessee-11-theatre.webp	builders-tenessee-11-theatre	builders-tenessee-11-theatre
...loads/builders-crash-course-feature.webp	A joyful crowd at a concert, with a man in the center wearing a white Builders shirt and cap, smiling and raising his hand.	builders-crash-course-feature
...ads/builders-power-rankings-preview.webp	Person holding a phone displaying a political app with "Democrat" and "Republican Builders of the Week" featuring four politicians.	builders-power-rankings-preview
...ds/News_Builders_2560x791-optimized.webp	A collage of news headlines discussing political topics such as gun violence, abortion, polarization, and media coverage of politicians.	News_Builders_2560x791-optimized
/wp-content/uploads/ksl-podcasts-logo.webp	No alt attribute provided
/wp-content/uploads/the-hill-logo.svg	No alt attribute provided
...t/uploads/armchair-expert-logo-copy.webp	No alt attribute provided
/wp-content/uploads/the-fulcrum-logo.svg	No alt attribute provided
/wp-content/uploads/pivto-logo.svg	No alt attribute provided
/wp-content/uploads/politicon-logo.svg	No alt attribute provided
/wp-content/uploads/deseret-news-logo.svg	No alt attribute provided
/wp-content/uploads/time-logo.svg	No alt attribute provided
/wp-content/uploads/npr-logo.svg	No alt attribute provided
/wp-content/uploads/logo-msnbc.svg	No alt attribute provided
/wp-content/uploads/Adam-Grant-copy.webp	Smiling bald man wearing a blue shirt and blazer, indoors.
/wp-content/uploads/Adam-Grant-copy.webp	Smiling bald man wearing a blue shirt and blazer, indoors.
/wp-content/uploads/Lonnie-Ali.jpg	A woman in a blue blazer stands smiling in front of a yellow background with blurred images and text.
/wp-content/uploads/Lonnie-Ali.jpg	A woman in a blue blazer stands smiling in front of a yellow background with blurred images and text.
/wp-content/uploads/Jose-Andres.jpg	Man in a checkered shirt sitting at a table with a glass of red wine, smiling at the camera, in a warmly lit restaurant.
/wp-content/uploads/Jose-Andres.jpg	Man in a checkered shirt sitting at a table with a glass of red wine, smiling at the camera, in a warmly lit restaurant.
...tent/uploads/Liev-Schreiber-Builder.webp	A man in a suit stands with three children wearing traditional embroidered shirts, posing for a photo indoors.
...tent/uploads/Liev-Schreiber-Builder.webp	A man in a suit stands with three children wearing traditional embroidered shirts, posing for a photo indoors.
/wp-content/uploads/Amanda-Ripley.jpeg	Person with short hair stands in front of posters and graffiti, wearing a dark jacket and necklace.
/wp-content/uploads/Amanda-Ripley.jpeg	Person with short hair stands in front of posters and graffiti, wearing a dark jacket and necklace.
...tent/uploads/builders_online_phones.webp	Three smartphone screens displaying a social media profile for "Builders" with a circular logo and definition text.	builders_online_phones
...nt/uploads/builders-toolkit-feature.webp	Smartphone displaying a website titled "Detox From the Political Polarization Trap," with options to set a daily reminder.	builders-toolkit-feature
...t/uploads/citizen-solutions-feature.webp	A woman with glasses and graying hair sits at a table, listening intently. Others are seated nearby, with a whiteboard in the background.	citizen-solutions-feature
...t/uploads/HeroImage_Feed-3-3-800x498.jpg	Two orange signs on a grassy landscape: one reads "LAND MINES AHEAD" and the other "REDUCING POLARIZATION." Both are attached to a barbed wire fence.
.../uploads/HeroImage_Feed-1-v2-800x498.gif	Person holding a phone with a finger poised over the screen. The text "Unsubscribe?" is overlaid.
...ent/uploads/HeroImage_Feed-1-800x498.gif	Illustration of a red elephant on the left and a blue donkey on the right, symbolizing political parties, on a crumpled white background.
/wp-content/uploads/swi-ticker-logo.svg	No alt attribute provided
/wp-content/uploads/swi-ticker-logo.svg	No alt attribute provided
/wp-content/uploads/swi-ticker-logo.svg	No alt attribute provided
/wp-content/uploads/swi-ticker-logo.svg	No alt attribute provided
/wp-content/uploads/icon-checkmark.svg	icon-checkmark	icon-checkmark
/wp-content/uploads/icon-checkmark.svg	icon-checkmark	icon-checkmark
/wp-content/uploads/icon-checkmark.svg	icon-checkmark	icon-checkmark
...ntent/uploads/Icon-awesome-instagram.svg	instagram icon
/wp-content/uploads/icon-awesome-x.svg	twitter icon
/wp-content/uploads/tiktok-icon.svg	tiktok icon
...content/uploads/Icon-awesome-youtube.svg	youtube icon
...tent/uploads/Icon-awesome-facebook-f.svg	facebook icon
...ent/uploads/Icon-awesome-linkedin-in.svg	linkedin icon
...tent/uploads/builders-logo-turquoise.svg	logo link to home page

Page structure 56% achieved

H1 heading

(Critically important)

Defy The Divide.

The H1 heading is too short (16 characters). It should be at least 20 Characters long.

H1-H6 headings

Headings

(Important)

Some headings occur twice on the page.

The structure of headings is missing one or more levels. Do not skip heading levels.

There are 32 headings on the page. The amount of headings should be in a more proper relation to the amount of text.

H1-H6 headings

Heading structure

Heading level	Content
H1	Defy The Divide.
H2	Search
H2	Site Navigation
H2	Join the Builders Movement!
H2	In The Spotlight
H2	In a society divided, we choose solutions over sides.
H2	The movement is building.
H2	In The News
H2	Our Movement Partners
H2	Our Latest on Social Media
H2	Our Initiatives
H2	So You’re Skeptical?
H2	Sign up and get:
H2	Join the Builders Movement! Duplicate text
H2	Footer
H3	Follow Along
H3	Builders Presents: The Tennessee 11
H3	Builders Crash Course
H3	Builders Power Rankings
H3	Builders Media
H3	Builders Toolkit
H3	Citizen Solutions
H3	Our Work Will Sometimes Bother You — Let's Talk About That
H3	A Liberal Reader Criticizes Us for “Both-sides”-ism
H3	4 Myths About America's Toxic Polarization Problem
H3	Follow Along Duplicate text
H4	Follow @builders
H6	Adam Grant, Psychologist & Bestselling Author
H6	Lonnie Ali, Founder, Muhammad Ali Enterprises
H6	José Andrés, Chef & Owner, ThinkFoodGroup; Founder, World Central Kitchen
H6	Liev Schreiber, Actor and Humanitarian
H6	Amanda Ripley, Investigative Journalist & Bestselling Author

Link structure 83% achieved

Internal links

(Important)

Some internal link anchor texts are too long.

Some anchor texts are used more than once.

There are 3 links with a trivial anchor text.

The number of internal links is ok.

All internal links are not using dynamic parameters.

Internal Linking

External links

(Nice to have)

There are too many external links (27) on this page.

External Links

Found links on this page

Link	Attributes	Anchor text
https://buildersmovement.org/	Anchor	Skip to content
https://buildersmovement.org/		IMG-ALT Home
/join/		Count Me In
https://buildersmovement.org/		Back To Home
https://buildersmovement.org/	Text duplicate	IMG-ALT Home
/mission/		Mission & Approach
/press/		Press Room
/contact-us/		Contact Us
/initiatives/media/		Builders Media
/citizensolutions/		Citizen Solutions
https://rankings.buildersmovem...	External Subdomain	Builders Power Rankings
/initiatives/toolkit/		Builders Toolkit
/initiatives/partners/		Builders Partner Network
/thefeed/		The Feed
/action/		Take Action
https://buildersmovement.org/shop		Shop
/join/	Text duplicate	Count Me In
https://buildersmovement.org/shop	Text duplicate	Shop
https://www.instagram.com/buil...	New window External Subdomain	IMG-ALT instagram icon
https://x.com/BuildersMvt	New window External	IMG-ALT twitter icon
https://www.tiktok.com/@builde...	New window External Subdomain	IMG-ALT tiktok icon
https://www.youtube.com/@Build...	New window External Subdomain	IMG-ALT youtube icon
https://www.facebook.com/Build...	New window External Subdomain	IMG-ALT facebook icon
https://www.linkedin.com/compa...	New window External Subdomain	IMG-ALT linkedin icon
https://buildersmovement.org/	Text duplicate	Back To Home
/tennessee11/		Builders Presents: The Tennessee 11
/tennessee11/		Watch The Trailer
/tennessee11/		IMG-ALT builders-tenessee-11-theatre
/mindset/		Builders Crash Course
/mindset/		Learn More
/mindset/		IMG-ALT A joyful crowd at a concert, with a man in the center wearing a white Builders shirt and cap, smiling and raising his hand.
https://rankings.buildersmovem...	External Subdomain Text duplicate	Builders Power Rankings
https://rankings.buildersmovem...	External Subdomain Text duplicate	Learn More
https://rankings.buildersmovem...	External Subdomain	IMG-ALT Person holding a phone displaying a political app with "Democrat" and "Republican Builders of the Week" featuring four politicians.
/mission/		See Our Mission & Approach
https://kslpodcasts.com/podcas...	New window External Anchor	Listen Now
https://thehill.com/opinion/49...	New window External	Read Now
https://open.spotify.com/episo...	New window External Subdomain Text duplicate	Listen Now
https://thefulcrum.us/ethics-l...	New window External	Trivial anchor text Read More
https://open.spotify.com/episo...	New window External Subdomain Text duplicate	Listen Now
https://www.politicon.com/podc...	New window External Subdomain Text duplicate	Listen Now
https://www.deseret.com/politi...	New window External Subdomain Text duplicate	Trivial anchor text Read More
https://time.com/7017431/ameri...	New window External Text duplicate	Trivial anchor text Read More
https://www.npr.org/2024/05/24...	New window External Subdomain Text duplicate	Listen Now
https://www.msnbc.com/morning-...	New window External Subdomain	Watch Now
/partners/		See All Partners
https://www.instagram.com/buil...	External Subdomain	Follow
/media/		Get Inspired
/toolkit/		Get Equipped
/citizensolutions/		See Solutions
/thefeed/		More On The Feed
/2024/09/13/efforts-to-reduce-...	Text duplicate	Trivial anchor text Read More
/2024/09/10/liberal-unsubscrib...	Text duplicate	Trivial anchor text Read More
/2024/07/10/4-myths-about-our-...	Text duplicate	Trivial anchor text Read More
/join/		Be a Builder
https://www.instagram.com/buil...	New window External Subdomain Text duplicate	IMG-ALT instagram icon
https://x.com/BuildersMvt	New window External Text duplicate	IMG-ALT twitter icon
https://www.tiktok.com/@builde...	New window External Subdomain Text duplicate	IMG-ALT tiktok icon
https://www.youtube.com/@Build...	New window External Subdomain Text duplicate	IMG-ALT youtube icon
https://www.facebook.com/Build...	New window External Subdomain Text duplicate	IMG-ALT facebook icon
https://www.linkedin.com/compa...	New window External Subdomain Text duplicate	IMG-ALT linkedin icon
/action/	Text duplicate	Take Action
/thefeed/	Text duplicate	The Feed
/press/		Press
/careers/		Careers
/contact-us/		Contact
https://buildersmovement.org/		IMG-ALT logo link to home page
/terms/		Terms & Privacy
/terms/	Text duplicate	Terms & Privacy

Server configuration 78% achieved

HTTP redirects

(Critically important)

This page redirects to "https://buildersmovement.org/"

WWW Redirect

HTTP header

(Important)

The X-powered header is sent within the response header. (unnecessary)

The web server transmits the web page (HTML) in compressed form.

HTTP headers

Performance

(Somewhat important)

The page response time of 0.69 seconds is longer than the recommended limit of 0.4 seconds. A high response time unnecessarily slows down search engine crawling and results in bad user experience as well.

The file size of the HTML document is fine (114 kB).

Page Speed

HTTP Response Header

Name	Value
date	Mon, 16 Jun 2025 23:14:52 GMT
content-type	text/html; charset=UTF-8
vary	Accept-Encoding
x-powered-by	WP Engine
link	<https://buildersmovement.org/wp-json/>; rel="https://api.w.org/"
x-cacheable	bot
cache-control	max-age=10800, must-revalidate
x-cache	HIT: 15
x-cache-group	bot
cf-cache-status	DYNAMIC
set-cookie	286 Characters
server	cloudflare
cf-ray	950e018648df5455-CDG
content-encoding	br
alt-svc	h3=":443"; ma=86400
statuscode	200
http_version	HTTP/2

External factors 100% achieved

Backlinks

(Critically important)

This website has excellent links from other websites.

This page has backlinks from 55 referring domains.

This page has 304 backlinks.

This page has backlinks from 53 different ip addresses.

Backlinks

Links from Wikipedia

No links from Wikipedia were found.

Robots.txt

User-agent: *
Disallow: /dlm_uploads/

Sitemap: /page-sitemap.xml

User-agent: *
Disallow: /wp-admin/
Allow: /wp-admin/admin-ajax.php
Disallow: /wp-content/uploads/wpforms/

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buildersmovement.org

Builders Movement - Official Site

The Builders Movement equips citizens to overcome toxic polarization and solve our toughest problems together.

Most important keywords

Following keywords were found. You can check the keyword optimization of this page for each keyword.

Keyword	Result	Recheck
Builders	83%	Check
Builders Movement	81%	Check
Movement	79%	Check
Movement Partners	60%	Check
Builders Network	60%	Check
Builders Power Rankings	57%	Check
get	55%	Check
Divide	54%	Check
Citizen	54%	Check
polarization	52%	Check
Site	52%	Check
solve	51%	Check
problems	51%	Check
toughest	51%	Check
solve problems	51%	Check
toughest problems	51%	Check
Toxic Polarization	51%	Check
Defy	50%	Check
Official Site	49%	Check
Toxic	47%	Check
Solutions	46%	Check
overcome	46%	Check
equip	46%	Check
Media	44%	Check
see	44%	Check

Show more keywords and terms

Buildersmovement.org - SEO Checker

Task list of SEO Improvements 5 Tasks

Meta specifications 100% achieved

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(Nice to have)

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Meta tags

Automatically check buildersmovement.org including all subpages at once!

Page quality 89% achieved

(Critically important)

(Critically important)

(Somewhat important)

(Somewhat important)

(Somewhat important)

(Nice to have)

(Nice to have)

(Somewhat important)

Media list

Page structure 56% achieved

(Critically important)

(Important)

Heading structure

Link structure 83% achieved

(Important)

(Nice to have)

Found links on this page

Server configuration 78% achieved

(Critically important)

(Important)

(Somewhat important)

HTTP Response Header

External factors 100% achieved

(Critically important)

Links from Wikipedia

Robots.txt

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