Bucherer.com - SEO Checker

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Overview of the SEO Check
Meta information
50% 
Page quality
64% 
Page structure
62% 
Link structure
86% 
Server
83% 
External factors
100% 
SEO Score
Response time
0.42 s
File size
838.60 kB
Words
629
Media files
24
Number of links
47 internal / 7 external

Task list of SEO Improvements

Meta specifications

Title
(Critically important)
Discover Exquisite Luxury Watches & Fine Jewellery at Bucherer | Bucherer
The page title should be shorter than 580 pixels. It is 677 pixels long. Optimize title
There are word repetitions in the page title.
Meta description
(Critically important)
Explore a world of timeless elegance with Bucherer. Discover our curated selection of luxury watches and fine jewellery from renowned brands. Shop exclusive designs, crafted with precision and sophistication, and enjoy exceptional service tailored to your style.
The meta description is too long: 1606 pixels from max. 1000 pixels. Optimize description
Crawlability
(Critically important)
There are no problems in accessing the website.
Canonical URL
(Important)
https://www.bucherer.com/ch/en/
The specified canonical link points to a different page.
Language
(Somewhat important)
Language detected in text: en
Language defined in HTML: en-ch
Server location: Canada
The following language is defined by HTML: en-ch
Alternate/Hreflang Links
(Somewhat important)
The alternate link to the page itself is missing.
Other meta tags
(Somewhat important)
There is no rel next meta tag on this page.
There is no rel prev meta tag on this page.
Domain
(Somewhat important)
The domain is no subdomain.
The domain length is good.
The domain does not contain non-latin characters.
Page URL
(Somewhat important)
No parameters were found in the URL.
No session ID was found in the URL.
The URL does not have too many subdirectories.
Charset encoding
(Somewhat important)
The charset encoding (UTF-8) is set correctly.
Doctype
(Nice to have)
The doctype HTML 5 is set correctly.
The doctype is placed at first in the HTML code.
Favicon
(Nice to have)
No favicon is linked in the HTML code.

Meta tags

NameValue
charsetutf-8
viewportwidth=device-width, initial-scale=1.0, minimum-scale=1.0, maximum-scale=5.0
format-detectiontelephone=no
theme-color#000000
apple-mobile-web-app-titleBucherer
descriptionExplore a world of timeless elegance with Bucherer. Discover our curated selection of luxury watches and fine jewellery from renowned brands. Shop exclusive designs, crafted with precision and sophistication, and enjoy exceptional service tailored to your style.
keywordsHome
langen-ch

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Page quality

Content
(Critically important)
Some words from the page title are not used within the pages content
There are 4 text duplicates on this page:
  • Duplicate 1: Be among the first to access a limited selection of seven exceptional ...
  • Duplicate 2: Our curated collection of certified pre-owned watches is constantly up...
This page contains 629 words. That's ok.
29.9% of the text are stop words.
The page contains a listing, which indicates a good text layout.
10 paragraphs were found on this page.
No placeholders texts or images were found.
The average number of words per sentence of 20.93 words is good.
Frames
(Critically important)
This page does not use a frameset.
Mobile optimization
(Somewhat important)
The file size of the HTML document is very large (838.6 kB).
A viewport "width=device-width, initial-scale=1.0, minimum-scale=1.0, maximum-scale=5.0" is provided.
At least one Apple touch icon is specified.
Bold and strong tags
(Somewhat important)
The usage of strong and bold tags is perfect. We recommend the use of up to 13 tags for this page.
Image SEO
(Somewhat important)
4 images have no alt attribute. The content of alt attributes is used by search engines.
Social Networks
(Nice to have)
This page is optimized perfectly for social networks.
Additional markup
(Nice to have)
No additional page markup was found.
HTTPS
(Somewhat important)
This website uses HTTPS to protect privacy and integrity of the exchanged data.
All included files are also transferred via HTTPS.

Media list

URLAlt attributeTitle
/static/img/svg/bucherer_logo.svgBucherer
...s-Bucherer-Assets-CH-4x5-Feed_ecggr7.jpg250519-Social_Media-7Days7Watches-Bucherer-Assets-CH-4x5-Feed_ecggr7
... Uploaded/05 - May/1431-375-8_zvp5kd.pngNo alt attribute provided
...nalSize-StillLife_4x5-curationteaser.jpgBucherer Certified Pre-Owned
...025-Inner-Fire-BFJ-4x5-model_rings_1.jpgExplore the Inner Fire Collection from Bucherer Fine Jewellery.
...als-CPO-aRGB-4x5-Comex-still_image_5.jpg2025-CuratedOriginals-CPO-aRGB-4x5-Comex-still_image_5
...ploaded/03 - March/COMEX_front_2_3x4.jpgNo alt attribute provided
...s-Bucherer-Assets-CH-4x5-Feed_ecggr7.jpg250519-Social_Media-7Days7Watches-Bucherer-Assets-CH-4x5-Feed_ecggr7
... Uploaded/05 - May/1431-375-8_zvp5kd.pngNo alt attribute provided
...nalSize-StillLife_4x5-curationteaser.jpgBucherer Certified Pre-Owned
...025-Inner-Fire-BFJ-4x5-model_rings_1.jpgExplore the Inner Fire Collection from Bucherer Fine Jewellery.
...als-CPO-aRGB-4x5-Comex-still_image_5.jpg2025-CuratedOriginals-CPO-aRGB-4x5-Comex-still_image_5
...ploaded/03 - March/COMEX_front_2_3x4.jpgNo alt attribute provided
...NKFURT-2025-OPENING_overview_image_1.jpgPOS_FRANKFURT-2025-OPENING_overview_image_1
...lancpain FF/Blancpain_FF_16x9_ggp29i.jpgBlancpain_FF_16x9_ggp29i
...ls-CPO-aRGB-16x9-Comex-still_image_4.jpg2025-CuratedOriginals-CPO-aRGB-16x9-Comex-still_image_4
...gn-W_W-Bucherer-Generic_Image_ynlhm4.jpg250307-Campaign-W_W-Bucherer-Generic_Image_ynlhm4
...r/2024-BFJ_Atelier_interior_image-13.jpg2024-BFJ_Atelier_interior_image-13
...App-StillLife-4x3-Collection-English.jpg2025-App-StillLife-4x3-Collection-English
...Luzern_exterior_flagship_night_2011.tiffLuzern_exterior_flagship_night_2011
...zern_exterior_flagship_day_2015_3x4.tiffLuzern_exterior_flagship_day_2015_3x4
...y/2023-Las-Vegas-TimeDome_stairs_3x4.jpg2023-Las-Vegas-TimeDome_stairs_3x4
...r/2024-BFJ_Atelier_interior_image-12.jpg2024-BFJ_Atelier_interior_image-12
...ontact-luzern-schwanenplatz_portrait.jpgrolex-contact-luzern-schwanenplatz_portrait

Page structure

H1 heading
(Critically important)
There is no H1 heading specified.
Headings
(Important)
Some headings occur twice on the page.
The structure of headings is missing one or more levels. Do not skip heading levels.

Heading structure

Heading levelContent
H2 7 DAYS, 7 WATCHES
H2 Bucherer Certified Pre-Owned
H2 Inner Fire Collection
H2 Curated Originals: Rolex Submariner Comex
H2 7 DAYS, 7 WATCHES Duplicate text
H2 Bucherer Certified Pre-Owned Duplicate text
H2 Inner Fire Collection Duplicate text
H2 Curated Originals: Rolex Submariner Comex Duplicate text
H2 Our Highlights
H2 Reopening of Bucherer Flagship Store in Frankfurt
H2 Blancpain Tribute to Fifty Fathoms No Rad
H2 Rolex Submariner Comex
H2 Watches & Wonders 2025 Recap
H2 Bucherer Fine Jewellery Atelier in Lucerne
H2 Your Must-Have Watch and Jewellery App
H2 Discover the Bucherer World
H2 A Swiss Legacy since 1888
H2 Discover Bucherer’s Long-Standing History
H2 Visit Us in One of Our Stores Worldwide
H2 Discover Jewellery of Timeless Beauty
H2 SERVICE
H2 ABOUT
H2 LEGAL & PRIVACY
H2 CUSTOMER SERVICE
H3 Find a Bucherer Store near you
Some anchor texts are used more than once.
There are 2 links with a trivial anchor text.
The number of internal links is ok.
None of the anchor texts is too long.
All internal links are not using dynamic parameters.
There are 7 external links on this page.

Found links on this page

LinkAttributesAnchor text
https://www.bucherer.com/Anchor Skip to Content
/ch/en/7days7watchesDiscover now
https://www.bucherer.com/IMG-ALT Bucherer
/ch/en/rolexROLEX
/ch/en/rolex-certified-pre-ownedROLEX CERTIFIED PRE-OWNED
/ch/en/locationsFind Store
/ch/en/appointment/bookingBook an Appointment
/ch/en/contactContact
/ch/en/7days7watchesText duplicate Discover now
/ch/en/buy-certifiedpreowned/a...Discover more
/ch/en/bucherer-finejewellery/...See more
/ch/en/bucherer-world/highligh...Trivial anchor text
Read more
/ch/en/7days7watchesText duplicate Discover now
/ch/en/buy-certifiedpreowned/a...Text duplicate Discover more
/ch/en/bucherer-finejewellery/...Text duplicate See more
/ch/en/bucherer-world/highligh...Text duplicate Trivial anchor text
Read more
/ch/en/bucherer-world/highligh...Text duplicate Discover now
/ch/en/bucherer-world/highligh...Read now
/ch/en/bucherer-world/highligh...Text duplicate Discover now
/ch/en/bucherer-world/highligh...Text duplicate Read now
/ch/en/bucherer-world/highligh...Text duplicate Discover now
/ch/en/bucherer-world/experien...Text duplicate Discover now
/ch/en/bucherer-world/highlightsShow all articles
/ch/en/bucherer-worldLearn more
/ch/en/bucherer-world/company/...Text duplicate Discover more
/ch/en/locationsText duplicate Discover more
/ch/en/bucherer-finejewellery/...Text duplicate Discover more
/ch/en/services/faqFAQ
/ch/en/services/paymentPayment
/ch/en/services/delivery-infor...Delivery
/ch/en/services/returnsReturns
/ch/en/services/cpo-warrantyCPO Warranty
/ch/en/bucherer-world/company/...Values
/ch/en/bucherer-worldBucherer World
/ch/en/about/pressPress
/ch/en/about/code-of-conductCode of Conduct
/ch/en/bucherer-world/company/...Careers
/ch/en/about/responsible-sourcingResponsible Sourcing
/ch/en/legal-privacy/terms-and...Terms & Conditions
/ch/en/legal-privacy/terms-of-useTerms of Use
/ch/en/legal-privacy/data-prot...Privacy Policy
/ch/en/legal-privacy/imprintImprint
/ch/en/legal-privacy/cookie-gu...Cookie Guidelines
https://www.bucherer.com/Cookie Settings
/ch/en/legal-privacy/cpo-gtc-o...GTC Purchase of Pre-Owned Watches
/ch/en/contactText duplicate Contact
/ch/en/appointment/bookingAppointments
https://wa.me/41798078871New window External Whatsapp
https://www.facebook.com/buche...New window External Subdomain No Text
https://www.instagram.com/buch...New window External Subdomain No Text
https://www.linkedin.com/compa...New window External Subdomain No Text
https://www.youtube.com/c/Buch...New window External Subdomain No Text
https://ch.pinterest.com/buche...New window External Subdomain No Text
https://wa.me/41798078871New window External No Text

Server configuration

HTTP redirects
(Critically important)
This page redirects to "https://www.bucherer.com/"
HTTP header
(Important)
No X-Powered HTTP header is sent.
The web server transmits the web page (HTML) in compressed form.
Performance
(Somewhat important)
The page response time of 0.42 seconds is longer than the recommended limit of 0.4 seconds. A high response time unnecessarily slows down search engine crawling and results in bad user experience as well.
The file size of the HTML document is very large (839 kB).

HTTP Response Header

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External factors

This page is referenced by wikipedia.
This website has excellent links from other websites.
This page has backlinks from 246 referring domains.
This page has 29,099 backlinks.
This page has backlinks from 224 different ip addresses.

Links from Wikipedia

You can find more links using Wikipedia search

Robots.txt

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Sitemap:https://www.bucherer.com/sitemap_index.xml

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Search preview

www.bucherer.com
Discover Exquisite Luxury Watches & Fine Jewellery at Bucherer ...
Explore a world of timeless elegance with Bucherer. Discover our curated selection of luxury watches and fine jewellery from renowned brands. Shop exclusive designs, crafted with precision and sophistication, and enjoy exceptional service tailored to your style.

Most important keywords

Following keywords were found. You can check the keyword optimization of this page for each keyword.

KeywordResultRecheck
BUCHERER80%Check
Discover Bucherer72%Check
WATCHES70%Check
watches jewellery67%Check
JEWELLERY66%Check
Discover66%Check
Bucherer World66%Check
Luxury Watches65%Check
Watches and Jewellery63%Check
Bucherer Store61%Check
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