Bto.org - SEO Checker

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Overview of the SEO Check
Meta information
61% 
Page quality
57% 
Page structure
100% 
Link structure
83% 
Server
99% 
External factors
100% 
SEO Score
Response time
0.41 s
File size
54.00 kB
Words
480
Media files
14
Number of links
57 internal / 5 external

Task list of SEO Improvements

Meta specifications

Title
(Critically important)
Welcome to the British Trust for Ornithology | BTO - British Trust for Ornithology
The title contains the word Welcome to! More content should be covered in the title.
The page title should be shorter than 580 pixels. It is 711 pixels long. Optimize title
There are word repetitions in the page title.
Meta description
(Critically important)
The meta description is missing.
Crawlability
(Critically important)
There are no problems in accessing the website.
Canonical URL
(Important)
No canonical link is specified.
Language
(Somewhat important)
Language detected in text: en
Language defined in HTML: en
Server location: Canada
The following language is defined by HTML: en
Alternate/Hreflang Links
(Somewhat important)
There are no alternate links specified on this page.
Other meta tags
(Somewhat important)
There is no rel next meta tag on this page.
There is no rel prev meta tag on this page.
Domain
(Somewhat important)
The domain is no subdomain.
The domain length is good.
The domain does not contain non-latin characters.
Page URL
(Somewhat important)
No parameters were found in the URL.
No session ID was found in the URL.
The URL does not have too many subdirectories.
Charset encoding
(Somewhat important)
The charset encoding (UTF-8) is set correctly.
Doctype
(Nice to have)
The doctype HTML 5 is set correctly.
The doctype is placed at first in the HTML code.
Favicon
(Nice to have)
The favicon is linked correctly.

Meta tags

NameValue
viewportwidth=device-width, initial-scale=1
langen
cleartypeon
X-UA-CompatibleIE=edge,chrome=1
Content-Typetext/html; charset=UTF-8
charsetutf-8

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Page quality

Content
(Critically important)
Some words from the page title are not used within the pages content
There are only 480 words on this page. Good pages should have about 800 words of useful content.
32.1% of the text are stop words.
Words from the H1 heading are used in the page content.
The page contains a listing, which indicates a good text layout.
11 paragraphs were found on this page.
No placeholders texts or images were found.
There are no duplicates on the site.
The average number of words per sentence of 16.54 words is good.
Frames
(Critically important)
This page does not use a frameset.
Mobile optimization
(Somewhat important)
No Apple touch icon is specified.
A viewport "width=device-width, initial-scale=1" is provided.
Bold and strong tags
(Somewhat important)
The usage of strong and bold tags is perfect. We recommend the use of up to 10 tags for this page.
Image SEO
(Somewhat important)
7 images have no alt attribute. The content of alt attributes is used by search engines.
Social Networks
(Nice to have)
This page is optimized perfectly for social networks.
Additional markup
(Nice to have)
No additional page markup was found.
HTTPS
(Somewhat important)
This website uses HTTPS to protect privacy and integrity of the exchanged data.
All included files are also transferred via HTTPS.

Media list

URLAlt attributeTitle
...l/themes/egret/img/bto-logo-portrait.gifThe British Trust for OrnithologyHome
...le_by_sarah_kelman_bto.jpg?itok=VO27YnPLNo alt attribute providedBlackbird, by Sarah Kelman / BTO
...-gull-sarah-kelman-bto.jpg?itok=2ft6zS_iBlack-headed Gull. Sarah Kelman / BTOBlack-headed Gull. Sarah Kelman / BTO
...al_great_spotted_eagle.jpg?itok=3aKMCyp9Greater Spotted Eagle, by David Tipling / BTOGreater Spotted Eagle, by David Tipling / BTO
...ic/cuckoo-by-mike-lane.jpg?itok=xxGpOfhwNo alt attribute providedCuckoo, by Mike Lane
...nteers_birdwatching_by_david_tipling.jpgNo alt attribute providedFour volunteers birdwatching, by David Tipling / BTO
...anch_with_blossom_by_liz_cutting_bto.jpgNo alt attribute providedBlackcap on a branch with blossom, by Liz Cutting / BTO
...nnets-on-rock-by-edmund-fellowes-bto.jpgGannets on a rock, by Edmund Fellowes / BTO
...nership_agreement_by_tom_stewart_bto.jpgJuliet Vickery signing a partnership agreement, by Tom Stewart / BTO
...watching_on_a_boat_bto.jpg?itok=LpqfKBqxNo alt attribute providedYoung person birdwatching on a boat.
...birdwatching_in_a_wood.jpg?itok=q0b16cfoNo alt attribute providedThree people birdwatching in a wood.
...ng-by-steve-willis-bto.jpg?itok=6E8e7K-sNo alt attribute providedVolunteer birdwatching, by Steve Willis / BTO
/sites/all/themes/egret/img/logo-bw.pngBTO Logo
...undraising-regulator-logo-white-80px.pngThe Fundraising Regulator logoRegistered with the Fundraising Regulator

Page structure

H1 heading
(Critically important)
BTO - the British Trust for Ornithology
The H1 heading is perfect.
Headings
(Important)
The heading structure is perfect.

Heading structure

Heading levelContent
H1 BTO - the British Trust for Ornithology
H2 Blackbirds in Gardens
H2 A world inspired by birds and informed by science.
H2 four_volunteers_birdwatching_by_david_tipling.jpg
H2 blackcap_on_branch_with_blossom_by_liz_cutting_bto.jpg
H2 BTO Consulting
H2 Partnerships
H2 More about BTO
H2 BTO – Birds Science People
H3 Help monitor the UK’s threatened gull species
H3 Active European warzone impacts raptor migration
H3 Track our Cuckoos as they migrate
H3 Safeguarding people from harm and abuse
H3 Equity, Diversity and Inclusion (EDI) Statement
H3 Guidance for volunteer fieldworkers
H4 Making birdwatching count
H4 Championing impartial science
H4 Sharing our bird knowledge
Some internal link anchor texts are too long.
Some anchor texts are used more than once.
The number of internal links is ok.
All internal links are not using dynamic parameters.
There are 5 external links on this page.

Found links on this page

LinkAttributesAnchor text
https://www.bto.org/Anchor Skip to main content
https://www.bto.org/IMG-ALT The British Trust for Ornithology
https://www.bto.org/Anchor ☰ Menu
A-TITLE Site Navigation
/how-you-can-help/donateDonate
/how-you-can-help/joinJoin
/how-you-can-help/take-part-pr...Volunteer
/difference-we-makeThe difference we make
/how-you-can-helpHow you can help
https://www.bto.org/our-scienceOur science
/understanding-birdsUnderstanding birds
/develop-your-skillsDevelop your skills
/our-science/projects/blackbir...Subdomain Blackbirds in Gardens Sign up today to help us understand how Blackbirds use gardens, and the potential effects of the Usutu virus on their population in the...
/understanding-birdsinspired by birds
https://www.bto.org/our-scienceinformed by science
/our-science/projects/winter-g...Project Help monitor the UK’s threatened gull species The Winter Gull Survey collects information about our wintering gull populations, through the coordinat...
IMG-ALT Black-headed Gull. Sarah Kelman / BTO
/our-science/publications/peer...Publication Active European warzone impacts raptor migration Collaborative research involving BTO has examined the effects of the conflict in Ukraine on the ...
IMG-ALT Greater Spotted Eagle, by David Tipling / BTO
https://www.bto.org/cuckoosProject Track our Cuckoos as they migrate The Cuckoo Tracking Project has been revealing new discoveries about how Cuckoos migrate, and the challenges they f...
/file/fourvolunteersbirdwatchi...four_volunteers_birdwatching_by_david_tipling.jpg
/how-you-can-help/take-part-pr...range of projects
/how-you-can-help/take-part-pr...Take Part
/file/blackcaponbranchwithblos...blackcap_on_branch_with_blossom_by_liz_cutting_bto.jpg
/community/news/e-newsletterSubdomain Subscribe
/our-science/bto-consultingConsulting
/about-bto/partnershipsPartnerships
/about-bto/promises-and-polici...Article Safeguarding people from harm and abuse BTO has responsibilities to keep everyone who comes into contact with our work safe from harm. Read more abou...
/about-bto/promises-and-polici...Article Equity, Diversity and Inclusion (EDI) Statement Read about BTO’s commitment to, and statement on, equity, diversity and inclusivity (EDI).
/how-you-can-help/take-part-pr...Article Guidance for volunteer fieldworkers Information about insurance, access rights, safeguarding, health and safety, and our Fieldwork Hazard Checklist.
https://www.bto.org/IMG-ALT BTO Logo
A-TITLE Home
/difference-we-makeText duplicate The difference we make
/how-you-can-helpText duplicate How you can help
https://www.bto.org/our-scienceText duplicate Our science
/understanding-birdsText duplicate Understanding birds
/develop-your-skillsText duplicate Develop your skills
https://www.bto.org/about-btoAbout BTO
/community/bto-blogBlog
/about-bto/bto-youthBTO Youth
/about-bto/contact-usContact us
/develop-your-skills/training-...Courses
/how-you-can-help/donateText duplicate Donate
/community/eventsEvents
/about-bto/promises-and-polici...Inclusivity (EDI)
/about-bto/job-opportunitiesJobs
/about-bto/library-and-archivesLibrary and Archives
/about-bto/national-officesNational offices
/community/newsNews
/about-bto/press-releasesPress releases
/community/regional-networkRegional Network
/about-bto/safeguarding-policySafeguarding
https://british-trust-for-orni...External Subdomain Shop
/about-bto/our-staffStaff
/about-bto/sustainability-policySustainability
/develop-your-skills/training-...Training
/how-you-can-help/take-part-pr...Text duplicate Volunteer
/how-you-can-help/report-somet...Report it to us
http://www.facebook.com/The.BTOExternal Subdomain Facebook
https://www.instagram.com/btob...External Subdomain Instagram
https://www.youtube.com/user/B...External Subdomain YouTube
https://www.linkedin.com/compa...External Subdomain LinkedIn
/community/news/e-newsletterSign up today
https://www.bto.org/cookiesCookies
/about-bto/privacy-statementPrivacy
/terms-conditionsTerms and Conditions

Server configuration

HTTP redirects
(Critically important)
This page redirects to "https://www.bto.org/"
HTTP header
(Important)
No X-Powered HTTP header is sent.
The web server transmits the web page (HTML) in compressed form.
Performance
(Somewhat important)
The page response time of 0.41 seconds is longer than the recommended limit of 0.4 seconds. A high response time unnecessarily slows down search engine crawling and results in bad user experience as well.
The file size of the HTML document is fine (54 kB).

HTTP Response Header

NameValue
dateMon, 19 May 2025 12:02:47 GMT
content-typetext/html; charset=utf-8
x-drupal-cacheHIT
varyCookie,Accept-Encoding
content-languageen
x-content-type-optionsnosniff
cache-controlpublic, max-age=86400
expiresSun, 19 Nov 1978 05:00:00 GMT
content-security-policyframe-ancestors webtest.bto.org webtest2.bto.org www.bto.org app.bto.org data.bto.org cftest.bto.org static.bto.org;
last-modifiedMon, 19 May 2025 09:51:17 GMT
x-frame-optionsSAMEORIGIN
strict-transport-securitymax-age=31536000; includeSubDomains; preload
cf-cache-statusDYNAMIC
server-timingcfCacheStatus;desc="DYNAMIC"
report-to{"endpoints":[{"url":"https:\/\/a.nel.cloudflare.com\/report\/v4?s=xh%2FceZUaxZOVWQeSh2usqQGSTBfYGBrG6btaV6k2Gz%2ByGzJVrA87J43%2FJ5c6U4JNQ9rPQbGReMmyeEUMCQCIxshzp68W9NaApPKOzce%2FOQEXv8Gc3gE9B%2BGO0Aqj"}],"group":"cf-nel","max_age":604800}
nel{"success_fraction":0,"report_to":"cf-nel","max_age":604800}
x-cloudflare1
servercloudflare
cf-ray94237285ff049eca-CDG
content-encodingbr
statuscode200
http_versionHTTP/2

External factors

This page is referenced by wikipedia.
This website has excellent links from other websites.
This page has backlinks from 602 referring domains.
This page has 15,572 backlinks.
This page has backlinks from 513 different ip addresses.

Links from Wikipedia

You can find more links using Wikipedia search

Robots.txt

#
# robots.txt
#
# This file is to prevent the crawling and indexing of certain parts
# of your site by web crawlers and spiders run by sites like Yahoo!
# and Google. By telling these "robots" where not to go on your site,
# you save bandwidth and server resources.
#
# This file will be ignored unless it is at the root of your host:
# Used:    http://example.com/robots.txt
# Ignored: http://example.com/site/robots.txt
#
# For more information about the robots.txt standard, see:
# http://www.robotstxt.org/robotstxt.html

User-agent: *
# CSS, JS, Images
Allow: /core/*.css$
Allow: /core/*.css?
Allow: /core/*.js$
Allow: /core/*.js?
Allow: /core/*.gif
Allow: /core/*.jpg
Allow: /core/*.jpeg
Allow: /core/*.png
Allow: /core/*.svg
Allow: /profiles/*.css$
Allow: /profiles/*.css?
Allow: /profiles/*.js$
Allow: /profiles/*.js?
Allow: /profiles/*.gif
Allow: /profiles/*.jpg
Allow: /profiles/*.jpeg
Allow: /profiles/*.png
Allow: /profiles/*.svg
# Directories
Disallow: /core/
Disallow: /profiles/
# Files
Disallow: /README.md
Disallow: /composer/Metapackage/README.txt
Disallow: /composer/Plugin/ProjectMessage/README.md
Disallow: /composer/Plugin/Scaffold/README.md
Disallow: /composer/Plugin/VendorHardening/README.txt
Disallow: /composer/Template/README.txt
Disallow: /modules/README.txt
Disallow: /sites/README.txt
Disallow: /themes/README.txt
Disallow: /web.config
# Paths (clean URLs)
Disallow: /admin/
Disallow: /comment/reply/
Disallow: /filter/tips
Disallow: /node/add/
Disallow: /search/
Disallow: /user/register
Disallow: /user/password
Disallow: /user/login
Disallow: /user/logout
Disallow: /media/oembed
Disallow: /*/media/oembed
# Paths (no clean URLs)
Disallow: /index.php/admin/
Disallow: /index.php/comment/reply/
Disallow: /index.php/filter/tips
Disallow: /index.php/node/add/
Disallow: /index.php/search/
Disallow: /index.php/user/password
Disallow: /index.php/user/register
Disallow: /index.php/user/login
Disallow: /index.php/user/logout
Disallow: /index.php/media/oembed
Disallow: /index.php/*/media/oembed

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Search preview

Most important keywords

Following keywords were found. You can check the keyword optimization of this page for each keyword.

KeywordResultRecheck
BTO82%Check
British63%Check
Trust63%Check
Ornithology63%Check
British Trust Ornithology63%Check
Welcome British Trust Ornithology50%Check
Volunteer46%Check
birdwatching46%Check
part46%Check
people46%Check
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