Brusters.com - SEO Checker

Sign up for free! PDF Export
Overview of the SEO Check
Meta information
76% 
Page quality
83% 
Page structure
75% 
Link structure
87% 
Server
42% 
External factors
100% 
SEO Score
Response time
0.69 s
File size
61.40 kB
Words
550
Media files
18
Number of links
47 internal / 28 external

Task list of SEO Improvements

Meta specifications

Title
(Critically important)
Bruster's Ice Cream
The page title is too short. (177 pixels of 580 max pixel length) Optimize title
There are no duplicate words in the title
Meta description
(Critically important)
The meta description is missing.
Crawlability
(Critically important)
There are no problems in accessing the website.
Canonical URL
(Important)
https://brusters.com/
There is a valid canonical link specified.
Language
(Somewhat important)
Language detected in text: en
Language defined in HTML: en-us
Server location: United States of America
The following language is defined by HTML: en-us
Alternate/Hreflang Links
(Somewhat important)
There are no alternate links specified on this page.
Other meta tags
(Somewhat important)
There is no rel next meta tag on this page.
There is no rel prev meta tag on this page.
Domain
(Somewhat important)
The domain is no subdomain.
The domain length is good.
The domain does not contain non-latin characters.
Page URL
(Somewhat important)
No parameters were found in the URL.
No session ID was found in the URL.
The URL does not have too many subdirectories.
Charset encoding
(Somewhat important)
The charset encoding (UTF-8) is set correctly.
Doctype
(Nice to have)
The doctype HTML 5 is set correctly.
The doctype is placed at first in the HTML code.
Favicon
(Nice to have)
The favicon is linked correctly.

Meta tags

NameValue
viewportwidth=device-width, initial-scale=1, shrink-to-fit=no
format-detectiontelephone=no
langen-us
X-UA-CompatibleIE=edge
charsetutf-8

Automatically check brusters.com including all subpages at once!

Try for free
Guaranteed free of charge during trial period.

Page quality

Content
(Critically important)
This page contains 550 words. That's ok.
26.4% of the text are stop words.
Keywords used in the page title are also used in the page content. That's good!
The page contains a listing, which indicates a good text layout.
8 paragraphs were found on this page.
The text content is perfect.
No placeholders texts or images were found.
There are no duplicates on the site.
The average number of words per sentence of 15.33 words is good.
Frames
(Critically important)
This page does not use a frameset.
Mobile optimization
(Somewhat important)
No Apple touch icon is specified.
This page loads 15 JavaScript files. This may affect the load time negatively.
A viewport "width=device-width, initial-scale=1, shrink-to-fit=no" is provided.
Bold and strong tags
(Somewhat important)
The amount of tags is very high (15). We recommend using a maximum of 11 tags for this page.
The following tag is repeated too often: new flavors for national ice cream month
Some tags are too long. With 99 characters this one is longer than 70 characters:
"oreo, nilla, and nutter butter are trademarks of mondelēz international group, used with permission"
Image SEO
(Somewhat important)
Alt text (alternative text) is correctly used on all found images.
Social Networks
(Nice to have)
This page is optimized perfectly for social networks.
Additional markup
(Nice to have)
No additional page markup was found.
HTTPS
(Somewhat important)
This website uses HTTPS to protect privacy and integrity of the exchanged data.
All included files are also transferred via HTTPS.

Media list

URLAlt attributeTitle
https://brusters.com/imgs/BrustersLogo.svgBrusters Logo
/imgs/app_store_badge.svgApp Store Link
/imgs/google-play-badge.svgGoogle Play Store Link
https://brusters.com/imgs/location-icon.svgSearch Locations Icon
https://brusters.com/imgs/star-icon.svgSweet Rewards Link
https://brusters.com/imgs/cherry-icon.svgOur story
https://brusters.com/imgs/cone-icon.svgOrder Now Image
https://brusters.com/imgs/cone-icon.svgOrder Online image
https://brusters.com/imgs/location-icon.svgLocation Icon
https://brusters.com/imgs/star-icon.svgSweet rewards Icon
https://brusters.com/imgs/heart-icon.svgBrusters Flavor alerts
...g?crop=anchor&anchor=center&w=1440&h=810Video FallbackYour browser does not support the video tag. We suggest you upgrade your browser.
...pg?crop=anchor&anchor=center&w=960&h=540Call out Image
...ng?crop=anchor&anchor=center&w=960&h=540Call out Image
https://brusters.com/imgs/BrustersLogo.svgBrusters Logo
/imgs/app_store_badge.svg Brusters AppStore Link
/imgs/google-play-badge.svgBrusters Play Store Link
Video URLWidthHeight
...tersmedia2/media/1328/homepage-video.mp4

Page structure

H1 heading
(Critically important)
There is no H1 heading specified.
Headings
(Important)
Some headings occur twice on the page.
The structure of headings is missing one or more levels. Do not skip heading levels.

Heading structure

Heading levelContent
H2 Bruster’s Real Ice Cream Locations
H2 Homemade 150 Ways
H2 Bruster's Ice Cream Cakes & Pies
H2 The Real Story Behind Bruster’s Real Ice Cream
H2 Bruster's Ice Cream Social
H5 NEW Flavors for National Ice Cream Month
H5 NEW Flavors for National Ice Cream Month Duplicate text
H5 Win FREE Ice Cream for a Year!
H5 Enter Here!
Some anchor texts are used more than once.
The number of internal links is ok.
None of the anchor texts is too long.
All internal links are not using dynamic parameters.
There are too many external links (28) on this page.

Found links on this page

LinkAttributesAnchor text
https://brusters.com/Anchor Skip to main content.
https://brusters.myguestaccoun...New window External Subdomain Join Sweet Rewards
https://brusters.myguestaccoun...New window External Subdomain Sign in
https://brusters.com/menu/Menu
/find-locations/Find A Location
https://brusters.com/IMG-ALT Brusters Logo
/brusters-jobs/Jobs
https://www.brustersfranchise....External Subdomain Franchising
/sweet-rewards/Sweet Rewards
/menu/flavors/Flavors
https://brusters.com/menu/blasts/Blasts
/menu/sundaes-splits/Sundaes & Splits
/menu/cakes-pies/Cakes & Pies
/menu/shakes-freezes/Shakes & Freezes
/menu/specialty/Specialty
/flavor-nutrition/Flavor Nutrition
/sweet-rewards/Text duplicate Sweet Rewards
https://brusters.com/gift-cards/Gift Cards
https://brusters.com/promotions/Promotions
/favorite-flavor/Favorite Flavor
https://brusters.com/our-story/Our Story
/news-media-center/in-the-news/Media Center
/brusters-jobs/Text duplicate Jobs
/contact-form/Contact Us
https://brusters.com/faq/FAQs
https://brusters.com/catering/Catering
https://brusters.com/fundraising/Fundraising
https://brustersonline.com/Bos...New window External Franchisee Login
https://www.brustersfranchise....New window External Subdomain Own A Brusters
https://brustersonline.com/bru...External Order Now
https://apps.apple.com/us/app/...New window External Subdomain IMG-ALT App Store Link
https://play.google.com/store/...New window External Subdomain IMG-ALT Google Play Store Link
https://brusters.myguestaccoun...New window External Subdomain Text duplicate Sign in
https://brusters.myguestaccoun...New window External Subdomain Text duplicate Join Sweet Rewards
/brusters-jobs/Bruster's Is Hiring!
/find-locations/Find a Bruster's
IMG-ALT Search Locations Icon
/sweet-rewards/Text duplicate Sweet Rewards
IMG-ALT Sweet Rewards Link
https://brusters.com/our-story/Text duplicate Our Story
IMG-ALT Our story
https://www.instagram.com/brus...New window External Subdomain No Text
https://www.facebook.com/Brust...New window External Subdomain No Text
https://www.youtube.com/user/B...New window External Subdomain No Text
https://www.instagram.com/brus...New window External Subdomain No Text
https://www.facebook.com/Brust...New window External Subdomain No Text
https://www.youtube.com/user/B...New window External Subdomain No Text
https://brusters.com/sweeps/Enter Here!
A-TITLE Sweeps
https://brustersonline.com/bru...External Order Online
/find-locations/Locations
/sweet-rewards/Text duplicate Sweet Rewards
/favorite-flavor/Text duplicate Favorite Flavor
/find-locations/Find More Locations
/menu/flavors/See What Your Favorite Store Has Made Fresh Today
https://brusters.com/New window Anchor Order Now!
/brusters-jobs/APPLY NOW!
/menu/cakes-pies/How to Customize
https://brusters.com/our-story/Text duplicate Our Story
https://www.instagram.com/acco...New window External Subdomain No Text
https://www.facebook.com/Brust...New window External Subdomain No Text
https://www.instagram.com/brus...New window External Subdomain View this profile on Instagram
https://www.instagram.com/brus...New window External Subdomain Bruster's® Real Ice Cream
https://www.instagram.com/brus...New window External Subdomain brustersfresh
https://www.brustersfranchise....New window External Subdomain Own a Franchise
/brusters-jobs/Bruster's Jobs
https://brusters.com/our-story/Text duplicate Our Story
/contact-form/Contact Form
/news-media-center/in-the-news/In The News
https://brusters.com/gift-cards/Text duplicate Gift Cards
/flavor-nutrition/Text duplicate Flavor Nutrition
https://brusters.com/Text duplicate IMG-ALT Brusters Logo
/franchisee-login/Text duplicate Franchisee Login
https://apps.apple.com/us/app/...New window External Subdomain IMG-ALT Brusters AppStore Link
https://play.google.com/store/...New window External Subdomain IMG-ALT Brusters Play Store Link
https://www.instagram.com/brus...New window External Subdomain No Text
https://www.facebook.com/Brust...New window External Subdomain No Text
https://www.youtube.com/user/B...New window External Subdomain No Text
/privacy-policy/Privacy Policy

Server configuration

HTTP redirects
(Critically important)
This page redirects to "https://brusters.com/"
HTTP header
(Important)
The web server version is sent within the HTTP header.
The X-powered header is sent within the response header. (unnecessary)
The web server transmits the web page (HTML) in compressed form.
Performance
(Somewhat important)
The page response time of 0.69 seconds is longer than the recommended limit of 0.4 seconds. A high response time unnecessarily slows down search engine crawling and results in bad user experience as well.
This page loads 15 JavaScript files. This may affect the load time negatively.
This page only loads 2 CSS files. That's ok.
The file size of the HTML document is fine (61 kB).

HTTP Response Header

NameValue
content-typetext/html; charset=utf-8
dateFri, 01 Aug 2025 10:34:25 GMT
serverMicrosoft-IIS/10.0
content-encodinggzip
set-cookie119 Characters
transfer-encodingchunked
varyAccept-Encoding
request-contextappId=cid-v1:8483ad56-17c5-4b6d-a1f8-0013891a00fc
x-powered-byASP.NET
statuscode200
http_versionHTTP/1.1

External factors

This page is referenced by wikipedia.
This website has excellent links from other websites.
This page has backlinks from 716 referring domains.
This page has 2,483 backlinks.
This page has backlinks from 456 different ip addresses.

Links from Wikipedia

You can find more links using Wikipedia search

Robots.txt

User-agent: *
Allow: /

Similar sites

Search preview

brusters.com
Bruster's Ice Cream

Most important keywords

Following keywords were found. You can check the keyword optimization of this page for each keyword.

KeywordResultRecheck
Bruster72%Check
Ice55%Check
Cream55%Check
Find Bruster54%Check
Ice Cream51%Check
Real Ice51%Check
Brusters50%Check
Flavor49%Check
Real Ice Cream48%Check
National Ice Cream Month48%Check
Show more keywords and terms

Automatically check brusters.com including all subpages at once!

Try for free
Guaranteed free of charge during trial period.

Cookie Policy

We use cookies to make our site work and also for analytics and advertising purposes. You can enable or disable optional cookies as desired. See the following links for more information.

Contact | Privacy

We need these so the site can function properly

So we can better understand how visitors use our website

So we can serve you tailored ads and promotions