Brr.ch - SEO Checker

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Overview of the SEO Check
Meta information
58% 
Page quality
80% 
Page structure
79% 
Link structure
26% 
Server
30% 
External factors
3% 
SEO Score
Response time
0.72 s
File size
113.20 kB
Words
605
Media files
17
Number of links
169 internal / 3 external

Task list of SEO Improvements

Meta specifications

Title
(Critically important)
Brütsch/Rüegger Metals AG - Brütsch/Rüegger Metals AG - Brütsch/Rüegger Metals AG
The page title should be shorter than 580 pixels. It is 787 pixels long. Optimize title
There are word repetitions in the page title.
Meta description
(Critically important)
The meta description is missing.
Crawlability
(Critically important)
There are no problems in accessing the website.
Canonical URL
(Important)
https://www.brr.ch/en/
There is a valid canonical link specified.
Language
(Somewhat important)
Language detected in text: en
Language defined in HTML: en
Server location: Switzerland
The following language is defined by HTML: en
Alternate/Hreflang Links
(Somewhat important)
The alternate link to the page itself is missing.
Other meta tags
(Somewhat important)
There is no rel next meta tag on this page.
There is no rel prev meta tag on this page.
Domain
(Somewhat important)
The domain is no subdomain.
The domain length is good.
The domain does not contain non-latin characters.
Page URL
(Somewhat important)
No parameters were found in the URL.
No session ID was found in the URL.
The URL does not have too many subdirectories.
Charset encoding
(Somewhat important)
The charset encoding (UTF-8) is set correctly.
Doctype
(Nice to have)
The doctype HTML 5 is set correctly.
The doctype is placed at first in the HTML code.
Favicon
(Nice to have)
The favicon is linked correctly.

Meta tags

NameValue
robotsindex, follow
viewportwidth=device-width, initial-scale=1, minimum-scale=1
application-nameBrütsch/Rüegger Metals AG
theme-color#0095d6
apple-mobile-web-app-capableyes
csrf-tokenSxh0crL4zeYyQxINgJiltDNhD6WhdHejW5LMUJ6GdSzhopw7pb9j952oegQPcjFV
msapplication-config/static/ieconfig.xml
article:modified_time2025-05-19T07:37:59
article:authorGian-Andri Ruhstaller
article:published_time2025-05-19T07:37:59
langen
og:typearticle
og:urlhttps://www.brr.ch/en/

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Page quality

Content
(Critically important)
These Typos were found:
  • continous => continuous
This page contains 605 words. That's ok.
15.9% of the text are stop words.
Keywords used in the page title are also used in the page content. That's good!
The page contains a listing, which indicates a good text layout.
5 paragraphs were found on this page.
The text content is perfect.
No placeholders texts or images were found.
There are no duplicates on the site.
The average number of words per sentence of 12.56 words is good.
Frames
(Critically important)
This page does not use a frameset.
Mobile optimization
(Somewhat important)
A viewport "width=device-width, initial-scale=1, minimum-scale=1" is provided.
At least one Apple touch icon is specified.
This page only loads 2 JavaScript files. That's good!
Bold and strong tags
(Somewhat important)
The usage of strong and bold tags is perfect. We recommend the use of up to 12 tags for this page.
Image SEO
(Somewhat important)
17 images have no alt attribute. The content of alt attributes is used by search engines.
Social Networks
(Nice to have)
There are only a few social sharing widgets on the page. Make your website popular in social networks with social sharing widgets.
Additional markup
(Nice to have)
No additional page markup was found.
HTTPS
(Somewhat important)
This website uses HTTPS to protect privacy and integrity of the exchanged data.
All included files are also transferred via HTTPS.

Media list

URLAlt attributeTitle
/static/images/logo-icon.svgNo alt attribute provided
https://www.brr.ch/static/images/logo.svgNo alt attribute provided
/static/images/logo-icon.svgNo alt attribute provided
/static/images/metal-at-your-service.svgNo alt attribute provided
/static/images/LKW-Icon-grey.pngNo alt attribute provided
/static/images/LKW-Icon-black.pngNo alt attribute provided
https://www.brr.ch/static/images/logo.svgNo alt attribute provided
...cc():strip_exif()/cms/CMS/bronzeshop.jpgNo alt attribute provided
...ip_exif()/cms/CMS/brr/handshake_16-9.jpgNo alt attribute provided
...xif()/cms/CMS/Download/update-86_4-3.pngNo alt attribute provided
...if()/cms/CMS/brr/metalshop-metalnews.pngNo alt attribute provided
...ip_exif()/cms/CMS/brr/metalshop-sale.pngNo alt attribute provided
...:strip_exif()/cms/CMS/brr/logo-blank.pngNo alt attribute provided
...p_exif()/cms/CMS/icons/bc-konfektion.pngNo alt attribute provided
...rip_exif()/cms/CMS/icons/bc_beratung.pngNo alt attribute provided
...rip_exif()/cms/CMS/icons/bc_standort.pngNo alt attribute provided
https://www.brr.ch/static/images/logo.svgNo alt attribute provided

Page structure

H1 heading
(Critically important)
There is no H1 heading specified.
Headings
(Important)
The structure of headings is missing one or more levels. Do not skip heading levels.

Heading structure

Heading levelContent
H2 Film Image
H2 News
H2 Info
H3 Final dimension calculator
H3 Price adaption
H3 Press Release
H3 Update
H3 Metalnews
H3 Remainders
H3 Brütsch/Rüegger Metals
H3 metal at your service
H3 Team
H3 Location
Some internal links have dynamic parameters. All internal URLs, which are not marked as nofollow, should not contain dynamic parameters.
Some anchor texts are used more than once.
3 links don't have an anchor text.
The number of internal links is ok.
None of the anchor texts is too long.
There are 3 external links on this page.

Found links on this page

LinkAttributesAnchor text
https://www.brr.ch/en/No Text
/en/account/login/?next=/en/No Text
https://www.brr.ch/en/cart/No Text
https://www.brr.ch/Metalshop
/en/catalog/product-YwNPRnJlvr3Product
/en/catalog/seamles-precision-...Seamles precision tubes
/en/catalog/seamless-heavy-wal...Seamless heavy-wall tubes and hollow bars
/en/catalog/tool-steel-MjPP35W...Tool steel
/en/catalog/stainles-steel-qYk...Stainles steel
/en/catalog/steel-and-formtube...Steel and formtubes / hollow sections
/en/catalog/bright-steel-gbE4E...Bright steel
/en/catalog/steel-bars-and-hig...Steel bars and high-grade structural steel, cast
/en/catalog/cylinder-tubes-pis...Cylinder tubes / piston rods
/en/catalog/aluminium-non-ferr...Aluminium / non-ferrous metals
/en/catalog/bronce-mMvGY0045g6bBronce
/en/catalog/hardox-EBbMba3B4PXHardox
/en/catalog/bimetal-tubes-jAEG...Bimetal Tubes
/en/catalog/finished-products-...Finished products
/en/catalog/plate-cutting-BGGp...Plate cutting
/en/catalog/remainders-11rBgGw...Remainders
/en/catalog/material-8E5NR0mPVMJMaterial
/en/catalog/aluminium-nBlleAKlBAKAluminium
/en/catalog/bimetal-mjbmBg9BOvbBimetal
/en/catalog/bronze-WBA9kjod4WdBronze
/en/catalog/c-steel-KK77wwm0YZpC Steel
/en/catalog/stainless-steel-OX...Stainless steel
/en/catalog/brass-nB5A6gGwaqMBrass
/en/catalog/continous-cast-k7p...Continous cast
/en/catalog/form-kglw0aZBz3dForm
/en/catalog/round-tube-Lo667vk...round tube
/en/catalog/round-KK77w4GBevJRound
/en/catalog/rectangular-tubes-...Rectangular tubes
/en/catalog/square-MjPPLOwgplmSquare
/en/catalog/flat-EBnn1e9XzOXFlat
/en/catalog/hexagonal-tubes-dW...Hexagonal tubes
/en/catalog/hexagonal-nBllerdrjaEHexagonal
/en/catalog/angle-8E558bqkOmkAngle
/en/catalog/u-profiles-qYBBoZa...U-profiles
/en/catalog/t-profiles-dWPP1K5...T-profiles
/en/catalog/flanged-bushing-pv...Flanged bushing
/en/catalog/cylindrical-bushin...Cylindrical bushing
/en/catalog/plates-dqq7qaa636VaPlates
/en/catalog/final-dimension-ca...Final dimension calculator
https://www.brr.ch/en/metals/Enterprise
/en/metals/metal-at-your-service/metal at your service
/en/metals/metal-at-your-servi...Company Profile
/en/metals/metal-at-your-servi...Assembly
https://www.brr.ch/en/logistik/Logistics
/en/metals/metal-at-your-servi...Corporate policy
/en/metals/metal-at-your-servi...Text duplicate Assembly
/en/metals/produkte/full assortment
/en/metals/produkte/seamless-p...Seamless precision and hydraulic line tubes
/en/metals/produkte/seamless-h...Text duplicate Seamless heavy-wall tubes and hollow bars
/en/metals/produkte/cylinder-t...Cylinder tubes, piston rods and piston tubes
/en/metals/produkte/steel-bars/Steel bars
/en/metals/produkte/bright-steel/Text duplicate Bright steel
/en/metals/produkte/Continuous...Continuous casting
/en/metals/produkte/high-grade...High-grade structural
/en/metals/produkte/tool-steel/Text duplicate Tool steel
/en/metals/produkte/stainless-...Text duplicate Stainless steel
/en/metals/produkte/non-ferrou...Non-ferrous metals
/en/metals/produkte/welded-tubes/Welded tubes
/en/metals/produkte/shaped-tub...Shaped tubes and hollow sections
/en/metals/produkte/hardox-rohre/HARDOX Tubes
/en/metals/produkte/tubes-dom/Tubes DOM
/en/metals/produkte/wellen-geh...Ground and polished shafts
/en/metals/produkte/components/Components
/en/metals/produkte/special-pr...Special profiles cold drawn
/en/metals/produkte/laser-trea...3D-Laser treatment
/en/metals/produkte/flame-cut-...Flame cut parts
/en/metals/produkte/bimetal-tu...Text duplicate Bimetal Tubes
/en/metals/produkte/Threaded_R...Threaded Rods
/en/metals/produkte/Threaded_R...Text duplicate Threaded Rods
https://www.brr.ch/en/metals/csr/Mission statement / CSR
/en/metals/kontakt/Contact
/en/metals/kontakt/Contact form
/en/metals/kontakt/team/Team
/en/metals/kontakt/location/Location
https://www.brr.ch/en/downloads/Downloads
/en/downloads/update/Update
/en/downloads/brochures/brochures
/en/downloads/certificates/Certificates
/en/downloads/data-sheets/Data sheets
/en/downloads/product-compliance/Product Compliance
/en/downloads/forms/Forms
https://www.brr.ch/en/metalnews/Metalnews
https://www.brr.ch/de/de
https://www.brr.ch/en/en
https://www.brr.ch/fr/fr
https://www.brr.ch/Text duplicate Metalshop
https://www.brr.ch/en/metals/Text duplicate Enterprise
https://www.brr.ch/en/downloads/Text duplicate Downloads
https://www.brr.ch/en/metalnews/Text duplicate Metalnews
http://www.b-r.ch/en/holdingNew window External Subdomain Brütsch/Rüegger Holding
https://www.brr.ch/de/Deutsch
https://www.brr.ch/en/English
https://www.brr.ch/fr/Français
https://www.brr.ch/en/No Text
https://www.brr.ch/en/No Text
/en/catalog/seamles-precision-...Text duplicate Seamles precision tubes
/en/catalog/seamless-heavy-wal...Text duplicate Seamless heavy-wall tubes and hollow bars
/en/catalog/tool-steel-MjPP35W...Text duplicate Tool steel
/en/catalog/stainles-steel-qYk...Text duplicate Stainles steel
/en/catalog/steel-and-formtube...Text duplicate Steel and formtubes / hollow sections
/en/catalog/bright-steel-gbE4E...Text duplicate Bright steel
/en/catalog/steel-bars-and-hig...Text duplicate Steel bars and high-grade structural steel, cast
/en/catalog/cylinder-tubes-pis...Text duplicate Cylinder tubes / piston rods
/en/catalog/aluminium-non-ferr...Text duplicate Aluminium / non-ferrous metals
/en/catalog/bronce-mMvGY0045g6bText duplicate Bronce
/en/catalog/hardox-EBbMba3B4PXText duplicate Hardox
/en/catalog/bimetal-tubes-jAEG...Text duplicate Bimetal Tubes
/en/catalog/finished-products-...Text duplicate Finished products
/en/catalog/plate-cutting-BGGp...Text duplicate Plate cutting
/en/catalog/remainders-11rBgGw...Text duplicate Remainders
/en/catalog/aluminium-nBlleAKlBAKText duplicate Aluminium
/en/catalog/bimetal-mjbmBg9BOvbText duplicate Bimetal
/en/catalog/bronze-WBA9kjod4WdText duplicate Bronze
/en/catalog/c-steel-KK77wwm0YZpText duplicate C Steel
/en/catalog/stainless-steel-OX...Text duplicate Stainless steel
/en/catalog/brass-nB5A6gGwaqMText duplicate Brass
/en/catalog/continous-cast-k7p...Text duplicate Continous cast
/en/catalog/round-tube-Lo667vk...Text duplicate round tube
/en/catalog/round-KK77w4GBevJText duplicate Round
/en/catalog/rectangular-tubes-...Text duplicate Rectangular tubes
/en/catalog/square-MjPPLOwgplmText duplicate Square
/en/catalog/flat-EBnn1e9XzOXText duplicate Flat
/en/catalog/hexagonal-tubes-dW...Text duplicate Hexagonal tubes
/en/catalog/hexagonal-nBllerdrjaEText duplicate Hexagonal
/en/catalog/angle-8E558bqkOmkText duplicate Angle
/en/catalog/u-profiles-qYBBoZa...Text duplicate U-profiles
/en/catalog/t-profiles-dWPP1K5...Text duplicate T-profiles
/en/catalog/flanged-bushing-pv...Text duplicate Flanged bushing
/en/catalog/cylindrical-bushin...Text duplicate Cylindrical bushing
/en/catalog/plates-dqq7qaa636VaText duplicate Plates
/en/catalog/product-YwNPRnJlvr3Text duplicate Product
/en/catalog/material-8E5NR0mPVMJText duplicate Material
/en/catalog/form-kglw0aZBz3dText duplicate Form
/en/catalog/final-dimension-ca...Text duplicate Final dimension calculator
/en/item-comparison/listsA-TITLE Product comparison
https://www.brr.ch/en/watchlist/A-TITLE Watchlist
/en/account/login/?next=/en/Login
A-TITLE Login
https://www.brr.ch/en/cart/Shopping cart 0
A-TITLE Shopping cart
/en/catalog/seamles-precision-...Text duplicate Seamles precision tubes
/en/catalog/seamless-heavy-wal...Text duplicate Seamless heavy-wall tubes and hollow bars
/en/catalog/tool-steel-MjPP35W...Text duplicate Tool steel
/en/catalog/stainles-steel-qYk...Text duplicate Stainles steel
/en/catalog/steel-and-formtube...Text duplicate Steel and formtubes / hollow sections
/en/catalog/bright-steel-gbE4E...Text duplicate Bright steel
/en/catalog/steel-bars-and-hig...Text duplicate Steel bars and high-grade structural steel, cast
/en/catalog/cylinder-tubes-pis...Text duplicate Cylinder tubes / piston rods
/en/catalog/aluminium-non-ferr...Text duplicate Aluminium / non-ferrous metals
/en/catalog/bronce-mMvGY0045g6bText duplicate Bronce
/en/catalog/hardox-EBbMba3B4PXText duplicate Hardox
/en/catalog/bimetal-tubes-jAEG...Text duplicate Bimetal Tubes
/en/catalog/finished-products-...Text duplicate Finished products
/en/catalog/plate-cutting-BGGp...Text duplicate Plate cutting
/en/catalog/remainders-11rBgGw...Text duplicate Remainders
https://shop.bronze.ch/de/External Subdomain Bronze Shop
/en/downloads/update/Subdomain learn more
/en/downloads/update/Subdomain Text duplicate learn more
https://www.brr.ch/en/metalnews/Text duplicate Metalnews
/en/catalog/remainders-11rBgGw...Offer
https://www.brr.ch/en/metals/Text duplicate learn more
/en/metals/metal-at-your-service/Text duplicate learn more
/en/metals/kontakt/team/Text duplicate learn more
/en/metals/kontakt/location/Text duplicate learn more
https://www.brr.ch/No Text
/en/metals/kontakt/team/Text duplicate Contact
https://www.brr.ch/en/downloads/Text duplicate Downloads
https://www.brr.ch/en/metals/agb/AGB
/en/metals/publisher-s-details...Publisher's details and data protection
http://www.polynorm.ch/New window External Subdomain powered by polynorm

Server configuration

HTTP redirects
(Critically important)
This page redirects to "https://www.brr.ch/en/"
HTTP header
(Important)
The HTML page should be transferred using GZip compression.
No X-Powered HTTP header is sent.
Performance
(Somewhat important)
The page response time of 0.72 seconds is longer than the recommended limit of 0.4 seconds. A high response time unnecessarily slows down search engine crawling and results in bad user experience as well.
This page only loads 2 CSS files. That's ok.
This page only loads 2 JavaScript files. That's good!
The file size of the HTML document is fine (113 kB).

HTTP Response Header

NameValue
dateTue, 01 Jul 2025 14:35:34 GMT
serverApache
set-cookie162 Characters
content-length115921
x-frame-optionsALLOWALL
varyCookie
content-languageen
x-content-type-optionsnosniff
referrer-policysame-origin
expiresTue, 01 Jul 2025 14:34:17 GMT
cache-controlmax-age=0, no-cache, no-store, must-revalidate, private
strict-transport-securitymax-age=31536000
p3pCP="NOI ADM DEV PSAi COM NAV OUR OTR STP IND DEM"
content-typetext/html; charset=utf-8
statuscode200
http_versionHTTP/1.1

External factors

This page has only a few links from other websites.
This page only has backlinks from 1 referring domains.
This page only has 1 backlinks.
This page only has few backlinks from 1 different ip addresses.

Links from Wikipedia

No links from Wikipedia were found.

Robots.txt

User-Agent: AhrefsBot
Disallow: /

User-Agent: BacklinkCrawler
Disallow: /

User-Agent: Barkrowler
Disallow: /

User-Agent: BLEXBot
Disallow: /

User-Agent: DataForSeoBot
Disallow: /

User-Agent: dotbot
Disallow: /

User-Agent: LinkStats
Disallow: /

User-Agent: megaindex.com
Disallow: /

User-Agent: MegaIndex.ru
Disallow: /

User-Agent: MJ12bot
Disallow: /

User-Agent: Screaming Frog SEO Spider
Disallow: /

User-Agent: SearchmetricsBot
Disallow: /

User-Agent: SemrushBot
Disallow: /

User-Agent: SEOdiver
Disallow: /

User-Agent: SEOkicks
Disallow: /

User-Agent: SEOkicks-Robot
Disallow: /

User-Agent: seoscanners.net
Disallow: /

User-Agent: sistrix
Disallow: /



User-Agent: *



Disallow: /de/accountstatement/
Disallow: /de/addresses/
Disallow: /de/ariba/
Disallow: /de/backorder/
Disallow: /de/cart/
Disallow: /de/checkout/
Disallow: /de/costcenters/
Disallow: /de/datatrans/
Disallow: /de/exporter/
Disallow: /de/label/
Disallow: /de/objects/
Disallow: /de/offers/
Disallow: /de/oci/
Disallow: /de/orders/
Disallow: /de/orderapproval/
Disallow: /de/shoppinglists/
Disallow: /de/statistics/
Disallow: /de/watchlist/

Disallow: /en/accountstatement/
Disallow: /en/addresses/
Disallow: /en/ariba/
Disallow: /en/backorder/
Disallow: /en/cart/
Disallow: /en/checkout/
Disallow: /en/costcenters/
Disallow: /en/datatrans/
Disallow: /en/exporter/
Disallow: /en/label/
Disallow: /en/objects/
Disallow: /en/offers/
Disallow: /en/oci/
Disallow: /en/orders/
Disallow: /en/orderapproval/
Disallow: /en/shoppinglists/
Disallow: /en/statistics/
Disallow: /en/watchlist/

Disallow: /fr/accountstatement/
Disallow: /fr/addresses/
Disallow: /fr/ariba/
Disallow: /fr/backorder/
Disallow: /fr/cart/
Disallow: /fr/checkout/
Disallow: /fr/costcenters/
Disallow: /fr/datatrans/
Disallow: /fr/exporter/
Disallow: /fr/label/
Disallow: /fr/objects/
Disallow: /fr/offers/
Disallow: /fr/oci/
Disallow: /fr/orders/
Disallow: /fr/orderapproval/
Disallow: /fr/shoppinglists/
Disallow: /fr/statistics/
Disallow: /fr/watchlist/



Sitemap: https://www.brr.ch/sitemap.xml

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Search preview

Most important keywords

Following keywords were found. You can check the keyword optimization of this page for each keyword.

KeywordResultRecheck
metal61%Check
Metals AG56%Check
Rüegger Metals AG56%Check
metals55%Check
Brütsch53%Check
Rüegger53%Check
Brütsch Rüegger51%Check
Brütsch Rüegger Metals AG50%Check
Brütsch Rüegger Metals49%Check
Rüegger Metals AG Althardstrasse46%Check
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