Brookings.edu - SEO Checker

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Overview of the SEO Check
Meta information
77% 
Page quality
87% 
Page structure
79% 
Link structure
73% 
Server
84% 
External factors
100% 
SEO Score
Response time
0.56 s
File size
155.50 kB
Words
1018
Media files
43
Number of links
130 internal / 5 external

Task list of SEO Improvements

Meta specifications

Title
(Critically important)
Brookings - Quality. Independence. Impact.
The length of the page title is perfect. (384 pixels out of 580 max pixel length)
There are no duplicate words in the title
Meta description
(Critically important)
The Brookings Institution is a nonprofit public policy organization based in Washington, DC. Our mission is to conduct in-depth research that leads to new ideas for solving problems facing society at the local, national and global level.
The meta description is too long: 1427 pixels from max. 1000 pixels. Optimize description
Crawlability
(Critically important)
There are no problems in accessing the website.
Canonical URL
(Important)
https://www.brookings.edu/
There is a valid canonical link specified.
Language
(Somewhat important)
Language detected in text: en
Language defined in HTML: en-us
Server location: United States of America
The following language is defined by HTML: en-us
Alternate/Hreflang Links
(Somewhat important)
Language for link pointing to page itself inaccurate
Other meta tags
(Somewhat important)
There is no rel next meta tag on this page.
There is no rel prev meta tag on this page.
Domain
(Somewhat important)
The domain is no subdomain.
The domain length is good.
The domain does not contain non-latin characters.
Page URL
(Somewhat important)
No parameters were found in the URL.
No session ID was found in the URL.
The URL does not have too many subdirectories.
Charset encoding
(Somewhat important)
The charset encoding (UTF-8) is set correctly.
Doctype
(Nice to have)
The doctype HTML 5 is set correctly.
The doctype is placed at first in the HTML code.
Favicon
(Nice to have)
The favicon is linked correctly.

Meta tags

NameValue
viewportwidth=device-width, initial-scale=1.0, viewport-fit=cover
robotsindex, follow, max-image-preview:large, max-snippet:-1, max-video-preview:-1
descriptionThe Brookings Institution is a nonprofit public policy organization based in Washington, DC. Our mission is to conduct in-depth research that leads to new ideas for solving problems facing society at the local, national and global level.
msapplication-TileColor#ffffff
msapplication-confighttps://www.brookings.edu/wp-content/themes/brookings/assets/images/favicons/browserconfig.xml
msapplication-TileImagehttps://www.brookings.edu/wp-content/themes/brookings/assets/images/favicons//mstile-150x150.png
theme-color#ffffff
article:modified_time2025-07-31T16:58:14+00:00
langen-us
twitter:cardsummary_large_image
twitter:imagehttps://www.brookings.edu/wp-content/uploads/2023/06/brookings-share-default.jpg?quality=75
og:localeen_US
og:locale:alternateja_JP
og:typewebsite
og:titleBrookings - Quality. Independence. Impact.
og:descriptionThe Brookings Institution is a nonprofit public policy organization based in Washington, DC. Our mission is to conduct in-depth research that leads to new ideas for solving problems facing society at the local, national and global level.
og:urlhttps://www.brookings.edu/
og:site_nameBrookings
og:imagehttps://www.brookings.edu/wp-content/uploads/2023/06/brookings-share-default.jpg?quality=75
og:image:width1200
og:image:height630
og:image:typeimage/jpeg
charsetUTF-8

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Page quality

Content
(Critically important)
Some words from the page title are not used within the pages content
This page contains 1018 words. That's ok.
22% of the text are stop words.
The page contains a listing, which indicates a good text layout.
8 paragraphs were found on this page.
No placeholders texts or images were found.
There are no duplicates on the site.
The average number of words per sentence of 18.27 words is good.
Frames
(Critically important)
This page does not use a frameset.
Mobile optimization
(Somewhat important)
A viewport "width=device-width, initial-scale=1.0, viewport-fit=cover" is provided.
At least one Apple touch icon is specified.
Bold and strong tags
(Somewhat important)
The usage of strong and bold tags is perfect. We recommend the use of up to 20 tags for this page.
Image SEO
(Somewhat important)
5 images have no alt attribute. The content of alt attributes is used by search engines.
Social Networks
(Nice to have)
This page is optimized perfectly for social networks.
Additional markup
(Nice to have)
No additional page markup was found.
HTTPS
(Somewhat important)
This website uses HTTPS to protect privacy and integrity of the exchanged data.
All included files are also transferred via HTTPS.

Media list

URLAlt attributeTitle
...ic/icon-topic-business-and-workforce.svgBusiness & Workforce
...ic/icon-topic-cities-and-communities.svgCities & Communities
.../topic/icon-topic-climate-and-energy.svgClimate & Energy
...opic/icon-topic-defense-and-security.svgDefense & Security
...svg/icons/topic/icon-topic-education.svgEducation
...topic-global-economy-and-development.svgGlobal Economy & Development
...g/icons/topic/icon-topic-health-care.svgHealth Care
...pic/icon-topic-international-affairs.svgInternational Affairs
...topic/icon-topic-society-and-culture.svgSociety & Culture
...con-topic-technology-and-information.svgTechnology & Information
...vg/icons/topic/icon-topic-us-economy.svgU.S. Economy
...con-topic-us-government-and-politics.svgU.S. Government & Politics
.../svg/icons/region/icon-region-africa.svgAfrica
...ts/svg/icons/region/icon-region-asia.svgAsia & the Pacific
.../svg/icons/region/icon-region-europe.svgEurope & Eurasia
...ons/region/icon-region-latin-america.svgLatin America & the Caribbean
...icons/region/icon-region-middle-east.svgMiddle East & North Africa
...ons/region/icon-region-north-america.svgNorth America
...2025/07/NOLA-cover.png?quality=75&w=1500No alt attribute provided
...DP_3_USA-TRUMP-AI-1.jpg?quality=75&w=500U.S. President Donald Trump delivers remarks on artificial intelligence at the "Winning the AI Race" Summit in Washington D.C., U.S., July 23, 2025.
...3-vanda-testimony-2.jpg?quality=75&w=500Vanda Felbab-Brown testifies before the Senate Committee on Foreign Relations on “Dismantling Transnational Criminal Organizations in the Americas.”
...-bike-shop-is-open.jpeg?quality=75&w=500Sign reading "Bike Shop Is Open" in the Old Fort Bike Shop, Old Fort, North Carolina
...77c6ed78ee674fe336.webp?quality=75&w=500A printed document with charts on top of an open laptop.
...024/05/1.-IMG_9544.jpg?quality=75&w=1330Brookings expert Landry Signe' at the World Bank/IMF Spring meetings in April 2024
...456b50472724c876cf.webp?quality=75&w=499A side view of the capitol building.
...terstock_2453357557.jpg?quality=75&w=500No alt attribute provided
...-qingdao-port-china.jpg?quality=75&w=500A worker walks past a stack of shipping containers
...INA-TAIWAN-MILITARY.jpg?quality=75&w=500A Chinese navy vessel is seen on a giant screen showing news footage about joint army, navy, air and rocket forces drills around Taiwan by the Chinese People's Liberation Army (PLA), outside a shopping mall in Beijing, China, April 1, 2025.
...TRUMP-TARIFFS-CHINA.jpg?quality=75&w=500The American and Chinese flags are photographed on the negotiating table, during a bilateral meeting between the United States and China, in Geneva, Switzerland, May 10, 2025.
...bedWire_RussianFlag.jpg?quality=75&w=500Building with Russian flag behind a barbed wire fence.
...tariffs-news-story.jpg?quality=75&w=1500A photo of front page of The Daily Telegraph newspaper with headline "Trump unleashes tariffs." Shutterstock/Steve Travelguide
...raph-negative-trend.jpg?quality=75&w=500A graph showing a negative trend superimposed over a $100 bill
...ploads/2025/07/Frame-3730.png?quality=75An illustration of a cell phone with an issue of the Brookings Brief displayed.
...ploads/2025/07/Frame-3715.png?quality=75A group of cover illustrations for various podcasts.
...er-4-e1752596642356.jpg?quality=75&w=500No alt attribute provided
...OWER-DATA-CENTERS-1.jpg?quality=75&w=500Cars are parked in front of Digital Reality Data Center buildings in Ashburn, Virginia, U.S., March 17, 2025.
...sity-fund_4447x6400.jpg?quality=75&w=500A computer lab with three rows of four desks, each occupied by students working at computers. Overlaying the computer lab are red lines connecting through nodes, symbolizing the flow of communication, data exchange, and interconnected networks.
...25/06/ai-connection.jpg?quality=75&w=500No alt attribute provided
...7/pressure-valve-us.jpg?quality=75&w=500Illustration of a pressure valve incorporating imagery of the U.S. flag
...2Z_RTRMADP_3_ZUMA-1.jpg?quality=75&w=500July 1, 2025, Ochopee, Florida, USA: President DONALD TRUMP, left, with Secretary of Homeland Security KRISTI NOEM and others, participates in a walking tour of the immigration detention center nicknamed “Alligator Alcatraz” Tuesday. (Credit Image: © Daniel Torok/White House/ZUMA Press Wire)
...tterstock_766296448.png?quality=75&w=500A construction worker on a roof representing work permits
...on-ma-shopping-zone.jpg?quality=75&w=500Boston, Massachusetts, USA - July 11, 2019: View of streets and buildings of Downtown Crossing, a pedestrian shopping zone in downtown Boston.
.../RalphAlswang_0026.jpg?quality=75&w=1500No alt attribute provided

Page structure

H1 heading
(Critically important)
There is no H1 heading specified.
Headings
(Important)
The structure of headings is missing one or more levels. Do not skip heading levels.

Heading structure

Heading levelContent
H2 Advancing ideas that matter
H2 China
H2 Trade & Tariffs
H2 Brookings Brief
H2 Brookings Podcast Network
H2 Artificial Intelligence
H2 Migration & Immigration
H2 Upcoming Events
H3 Brookings’ scholarly research educates the public and informs decisionmakers on complex policy challenges.
H3 Quality research
H3 Independent analysis
H3 Lasting impact
Some anchor texts are used more than once.
The number of internal links is ok.
None of the anchor texts is too long.
All internal links are not using dynamic parameters.
There are 5 external links on this page.

Found links on this page

LinkAttributesAnchor text
/experts/Subdomain Experts
https://www.brookings.edu/events/Subdomain Events
/research-programs/Subdomain Research Programs
/research-commentary/Subdomain Research & Commentary
/newsletters/Subdomain Newsletters
/for-media/Subdomain For Media
/about-us/Subdomain About Us
/about-us/leadership/Subdomain Leadership
/careers/Subdomain Careers
/about-us/Subdomain Anchor Our Commitments
/support-brookings/finances-fu...Subdomain Our Finances
/diversity-equity-inclusion/Subdomain Diversity, Equity, and Inclusion
/all-books/brookings-instituti...Subdomain BI Press
https://www.brookings.edu/washu/Subdomain WashU at Brookings
/support-brookings/Subdomain Donate
https://www.brookings.edu/Subdomain Home
/regions/asia-the-pacific/china/Subdomain China
/tags/tariffs/Trade & Tariffs
/topics/artificial-intelligence/Subdomain Artificial Intelligence
/topics/immigration-5/Subdomain Migration & Immigration
https://www.brookings.edu/topics/Subdomain Topics
/topics/business-industry/Subdomain Business & Workforce
IMG-ALT Business & Workforce
/topics/cities-communities/Subdomain Cities & Communities
IMG-ALT Cities & Communities
/topics/climate-energy/Subdomain Climate & Energy
IMG-ALT Climate & Energy
/topics/national-security/Subdomain Defense & Security
IMG-ALT Defense & Security
/topics/education-2/Subdomain Education
IMG-ALT Education
/topics/global-inequality/Subdomain Global Economy & Development
IMG-ALT Global Economy & Development
/topics/health-care-2/Subdomain Health Care
IMG-ALT Health Care
/topics/international-affairs/Subdomain International Affairs
IMG-ALT International Affairs
/topics/social-issues/Subdomain Society & Culture
IMG-ALT Society & Culture
/topics/technology-innovation/Subdomain Technology & Information
IMG-ALT Technology & Information
/topics/u-s-economy/Subdomain U.S. Economy
IMG-ALT U.S. Economy
/topics/u-s-politics-government/Subdomain U.S. Government & Politics
IMG-ALT U.S. Government & Politics
/regions/Subdomain Regions
/regions/africa/Subdomain Africa
IMG-ALT Africa
/regions/asia-the-pacific/Subdomain Asia & the Pacific
IMG-ALT Asia & the Pacific
/regions/europe-eurasia/Subdomain Europe & Eurasia
IMG-ALT Europe & Eurasia
/regions/latin-america-the-car...Subdomain Latin America & the Caribbean
IMG-ALT Latin America & the Caribbean
/regions/middle-east-north-afr...Subdomain Middle East & North Africa
IMG-ALT Middle East & North Africa
/regions/north-america/Subdomain North America
IMG-ALT North America
https://www.brookings.edu/Anchor Search
https://www.brookings.edu/Subdomain Text duplicate Home
/regions/asia-the-pacific/china/Subdomain Text duplicate China
/tags/tariffs/Text duplicate Trade & Tariffs
/topics/artificial-intelligence/Subdomain Text duplicate Artificial Intelligence
/topics/immigration-5/Subdomain Text duplicate Migration & Immigration
https://www.brookings.edu/topics/Subdomain All Topics
/regions/Subdomain All Regions
/experts/Subdomain Text duplicate Experts
https://www.brookings.edu/events/Subdomain Text duplicate Events
/research-programs/Subdomain Text duplicate Research Programs
/about-us/Subdomain Text duplicate About Us
/research-commentary/Subdomain Text duplicate Research & Commentary
/newsletters/Subdomain Text duplicate Newsletters
/careers/Subdomain Text duplicate Careers
/for-media/Subdomain Text duplicate For Media
/collection/new-orleans-20-yea...Subdomain New Orleans 20 years after Hurricane Katrina
/articles/what-to-make-of-the-...Subdomain What to make of the Trump administration’s AI Action Plan
/articles/combating-fentanyl-t...Subdomain Combating fentanyl trafficking and organized crime groups in the Americas
/articles/restoring-outdoor-re...Subdomain Restoring outdoor recreation in Old Fort, North Carolina, after Hurricane Helene
/research-programs/Learn about our programs
A-TITLE Learn about our programs
/research-commentary/Explore our work
/experts/Meet our scholars
/about-us/our-history/Read about our history
/articles/us-drug-supply-chain...Subdomain US drug supply chain exposure to China
/topics/pharmaceutical-drug-po...Subdomain Pharmaceutical & Drug Policy
/articles/us-tariffs-and-defla...Subdomain US tariffs and deflation in China
/topics/global-inequality/Subdomain Text duplicate Global Economy & Development
/articles/beijing-bolsters-its...Subdomain Beijing bolsters its position in the Indo-Pacific with little US pushback
/regions/asia-the-pacific/china/Subdomain Text duplicate China
/articles/why-should-america-n...Subdomain Why should America negotiate with China?
/regions/asia-the-pacific/china/Subdomain Text duplicate China
/regions/asia-the-pacific/china/See more on China
A-TITLE See more on China
/articles/increase-pressure-or...Subdomain Increase pressure or silently acquiesce
/topics/global-trade/Subdomain Global Trade
/articles/tracking-trumps-tari...Subdomain Tracking Trump’s tariffs and other trade actions
/topics/u-s-trade-policy/Subdomain U.S. Trade Policy
/articles/worrying-signs-for-t...Subdomain Worrying signs for the US dollar
/topics/global-inequality/Subdomain Text duplicate Global Economy & Development
/tags/tariffs/See more on Trade & Tariffs
A-TITLE See more on Trade & Tariffs
/newsletters/Subdomain Manage your subscriptions
/podcasts/See all podcasts
/articles/mapping-the-ai-econo...Subdomain Mapping the AI economy: Which regions are ready for the next technology leap
/topics/artificial-intelligence/Subdomain Text duplicate Artificial Intelligence
/articles/as-energy-demands-fo...Subdomain As energy demands for AI increase, so should company transparency
/topics/climate-energy/Subdomain Text duplicate Climate & Energy
/articles/ways-to-help-workers...Subdomain Ways to help workers suffering from AI-related job losses
/topics/labor-policy-unemploym...Subdomain Labor & Unemployment
/articles/what-happens-when-ai...Subdomain What happens when AI chatbots replace real human connection
/topics/artificial-intelligence/Subdomain Text duplicate Artificial Intelligence
/topics/artificial-intelligence/See more on Artificial Intelligence
A-TITLE See more on Artificial Intelligence
/articles/managing-migration-u...Subdomain Managing migration under pressure
/topics/immigration-5/Subdomain Immigrants & Immigration
/articles/americans-are-changi...Subdomain Americans are changing their minds about Trump’s immigration policies
/topics/immigration-5/Subdomain Text duplicate Immigrants & Immigration
/articles/tracking-work-permit...Subdomain Tracking work permit applications among eligible immigrants
/topics/immigration-5/Subdomain Text duplicate Immigrants & Immigration
/articles/recent-immigration-b...Subdomain Recent immigration brought a population rebound to America’s major metro areas, new census data show
/topics/demographics-population/Subdomain Demographics & Population
/topics/immigration-5/See more on Migration & Immigration
A-TITLE See more on Migration & Immigration
/events/the-drc-rwanda-peace-d...Subdomain The DRC-Rwanda peace deal: Prospects for lasting peace
/topics/international-affairs/Subdomain Text duplicate International Affairs
/events/what-does-well-being-m...Subdomain What does well-being mean for Black men and boys in the US?
/topics/mental-health-and-well...Subdomain Mental Health & Well-Being
/events/bpea-fall-2025-confere...Subdomain BPEA Fall 2025 Conference
/topics/u-s-economy/Subdomain Text duplicate U.S. Economy
https://www.brookings.edu/events/Subdomain See all events
https://www.brookings.edu/Subdomain No Text
https://twitter.com/BrookingsInstExternal twitter
https://www.facebook.com/brook...External Subdomain facebook
https://www.linkedin.com/compa...External Subdomain linkedin
https://www.youtube.com/user/B...External Subdomain youtube
https://www.instagram.com/broo...External Subdomain instagram
https://www.brookings.edu/Subdomain No Text
/support-brookings/Subdomain Text duplicate Donate
/research-programs/Subdomain Text duplicate Research Programs
/programs/governance-studies/Subdomain Governance Studies
/programs/economic-studies/Subdomain Economic Studies
/programs/foreign-policy/Subdomain Foreign Policy
/programs/global-economy-and-d...Subdomain Global Economy and Development
/programs/brookings-metro/Subdomain Brookings Metro
/about-us/Subdomain Text duplicate About Us
/about-us/leadership/Subdomain Text duplicate Leadership
/careers/Subdomain Text duplicate Careers
/all-books/brookings-instituti...Subdomain Brookings Institution Press
https://www.brookings.edu/washu/Subdomain Text duplicate WashU at Brookings
/contact-brookings/Subdomain Contact Brookings
/research-commentary/Subdomain Text duplicate Research & Commentary
/experts/Subdomain Text duplicate Experts
https://www.brookings.edu/events/Subdomain Text duplicate Events
/all-books/Subdomain Books
/podcasts/Subdomain Podcasts
/newsletters/Subdomain Text duplicate Newsletters
/brookings-institution-privacy...Subdomain Privacy Policy, Updated August 2024
/terms-of-use/Subdomain Terms of Use, Updated August 2024

Server configuration

HTTP redirects
(Critically important)
This page redirects to "https://www.brookings.edu/"
HTTP header
(Important)
The X-powered header is sent within the response header. (unnecessary)
The web server transmits the web page (HTML) in compressed form.
Performance
(Somewhat important)
The page response time of 0.56 seconds is longer than the recommended limit of 0.4 seconds. A high response time unnecessarily slows down search engine crawling and results in bad user experience as well.
The file size of the HTML document is fine (156 kB).

HTTP Response Header

NameValue
dateTue, 05 Aug 2025 13:52:46 GMT
content-typetext/html; charset=UTF-8
content-encodingbr
varyAccept-Encoding, accept, content-type
x-hackerIf you're reading this, you should visit https://join.a8c.com/viphacker and apply to join the fun, mention this header.
x-powered-byWordPress VIP <https://wpvip.com>
host-headera9130478a60e5f9135f765b23f26593b
link<https://www.brookings.edu/wp-json/>; rel="https://api.w.org/"
x-rqcdg1 0 40 9980
cache-controlmax-age=14400, must-revalidate
x-cacheHIT
age42
cf-cache-statusHIT
last-modifiedTue, 05 Aug 2025 13:52:03 GMT
servercloudflare
cf-ray96a6c6e0bbab482b-CDG
statuscode200
http_versionHTTP/2

External factors

This page is referenced by wikipedia.
This website has excellent links from other websites.
This page has backlinks from 4,024 referring domains.
This page has 79,182 backlinks.
This page has backlinks from 2,939 different ip addresses.

Links from Wikipedia

You can find more links using Wikipedia search

Robots.txt

User-agent: *
Disallow: /?*qry
Disallow: /?*topics
Disallow: /?*regions
Disallow: /?*experts
Disallow: /?*entities
Disallow: /*?s=
Disallow: /search/

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Disallow: /wp-content/uploads/2025/06/the-invisible-infrastructure-of-inclusive-economic-growth.pdf
Disallow: /wp-content/uploads/2025/06/Building-resilience-slide-deck.pdf
Disallow: /wp-content/uploads/2016/08/Joseph-W-Kane-CV-Updated-June-2025.pdf
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www.brookings.edu
Brookings - Quality. Independence. Impact.
The Brookings Institution is a nonprofit public policy organization based in Washington, DC. Our mission is to conduct in-depth research that leads to new ideas for solving problems facing society at the local, national and global level.

Most important keywords

Following keywords were found. You can check the keyword optimization of this page for each keyword.

KeywordResultRecheck
Brookings81%Check
Brookings Institution65%Check
Research54%Check
Quality52%Check
policy50%Check
Global50%Check
New50%Check
public50%Check
Public Policy50%Check
Society50%Check
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