Brookes.ac.uk - SEO Checker

Overview of the SEO Check
Meta information
80% 
Page quality
99% 
Page structure
100% 
Link structure
92% 
Server
91% 
External factors
100% 
SEO Score
Response time
0.12 s
File size
71.30 kB
Words
685
Media files
19
Number of links
101 internal / 13 external

Task list of SEO Improvements

Meta specifications

Title
(Critically important)
You're just getting started - Oxford Brookes University
The length of the page title is perfect. (479 pixels out of 580 max pixel length)
There are no duplicate words in the title
Meta description
(Critically important)
Oxford Brookes is one of the UK's leading modern universities and enjoys an international reputation for teaching excellence and innovation as well as strong links with business and industry.
The meta description is too long: 1166 pixels from max. 1000 pixels. Optimize description
Crawlability
(Critically important)
There are no problems in accessing the website.
Canonical URL
(Important)
https://www.brookes.ac.uk/
There is a valid canonical link specified.
Language
(Somewhat important)
Language detected in text: en
Language defined in HTML: en
Server location: Netherlands
The following language is defined by HTML: en
Alternate/Hreflang Links
(Somewhat important)
There are no alternate links specified on this page.
Other meta tags
(Somewhat important)
There is no rel next meta tag on this page.
There is no rel prev meta tag on this page.
Domain
(Somewhat important)
The domain is no subdomain.
The domain length is good.
The domain does not contain non-latin characters.
Page URL
(Somewhat important)
No parameters were found in the URL.
No session ID was found in the URL.
The URL does not have too many subdirectories.
Charset encoding
(Somewhat important)
The charset encoding (UTF-8) is set correctly.
Doctype
(Nice to have)
The doctype HTML 5 is set correctly.
The doctype is placed at first in the HTML code.
Favicon
(Nice to have)
The favicon is linked correctly.

Meta tags

NameValue
viewportwidth=device-width, initial-scale=1.0
GeneratorKentico
descriptionOxford Brookes is one of the UK's leading modern universities and enjoys an international reputation for teaching excellence and innovation as well as strong links with business and industry.
document-pagetypeHomePage
document-modifiedThu, 03 Jul 2025 15:23:40 GMT
document-cachedSat, 26 Jul 2025 06:43:24 GMT
referrerorigin
langen
twitter:cardsummary_large_image
twitter:site@oxford_brookes
twitter:titleYou're just getting started - Oxford Brookes University
twitter:descriptionOxford Brookes is one of the UK's leading modern universities and enjoys an international reputation for teaching excellence and innovation as well as strong links with business and industry.
twitter:image:altYou're just getting started - Oxford Brookes University
twitter:creator@oxford_brookes
twitter:imagehttps://www.brookes.ac.uk/getmedia/dcae71e6-ac5e-473b-9e98-124ac4ff78a7/brookes-logo-800x450.png
og:titleYou're just getting started - Oxford Brookes University
og:typewebsite
og:descriptionOxford Brookes is one of the UK's leading modern universities and enjoys an international reputation for teaching excellence and innovation as well as strong links with business and industry.
og:imagehttps://www.brookes.ac.uk/getmedia/dcae71e6-ac5e-473b-9e98-124ac4ff78a7/brookes-logo-800x450.png
og:urlhttps://www.brookes.ac.uk
og:site_nameOxford Brookes University
charsetutf-8

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Page quality

Content
(Critically important)
The average number of words per sentence of 25.56 words is high.
This page contains 685 words. That's ok.
25.4% of the text are stop words.
Keywords used in the page title are also used in the page content. That's good!
Words from the H1 heading are used in the page content.
The page contains a listing, which indicates a good text layout.
8 paragraphs were found on this page.
The text content is perfect.
No placeholders texts or images were found.
There are no duplicates on the site.
Frames
(Critically important)
This page does not use a frameset.
Mobile optimization
(Somewhat important)
A viewport "width=device-width, initial-scale=1.0" is provided.
At least one Apple touch icon is specified.
Bold and strong tags
(Somewhat important)
The usage of strong and bold tags is perfect. We recommend the use of up to 14 tags for this page.
Image SEO
(Somewhat important)
1 images have no alt attribute. The content of alt attributes is used by search engines.
Social Networks
(Nice to have)
This page is optimized perfectly for social networks.
Additional markup
(Nice to have)
No additional page markup was found.
HTTPS
(Somewhat important)
This website uses HTTPS to protect privacy and integrity of the exchanged data.
All included files are also transferred via HTTPS.

Page structure

H1 heading
(Critically important)
You're just getting started
The H1 heading is perfect.
Headings
(Important)
The heading structure is perfect.

Heading structure

Heading levelContent
H1 You're just getting started
H2 Search the Oxford Brookes website
H2 Find a course
H2 Latest news
H2 Research and Innovation
H2 Research strengths
H2 Partnership collaborations
H2 Innovation & Enterprise
H2 Public engagement
H2 Events
H2 Our 2035 vision
H2 Location map
H2 Social media
H2 Footer Navigation
H3 23 July 2025
H3 03 July 2025
H3 02 July 2025
H3 27 June 2025
H3 21 August 2025 - 22 August 2025
H4 Oxford Brookes Racing teams celebrate success at Formula Student UK 2025
H4 Oxford Brookes-led consortium wins UKRI funding to tackle barriers to creating healthier places
H4 Expert comment: Pulses each day could keep ill health at bay - so why aren’t we eating more of them?
H4 School pupils rub shoulders with motor racing stars on International Women in Engineering Day
H4 'Behind Bars' Penal Heritage Symposium
Some internal link anchor texts are too long.
Some anchor texts are used more than once.
The number of internal links is ok.
All internal links are not using dynamic parameters.
There are 13 external links on this page.
LinkAttributesAnchor text
https://www.brookes.ac.uk/Anchor Skip to main content
https://www.brookes.ac.uk/IMG-ALT Oxford Brookes University
https://www.brookes.ac.uk/Text duplicate IMG-ALT Oxford Brookes University
/studentsStudents
https://www.brookes.ac.uk/staffStaff
/alumni-and-supportersAlumni
https://www.brookes.ac.uk/studyStudy
https://www.brookes.ac.uk/studyText duplicate Study
/study/subject-areasSubject areas
/study/coursesCourses
/study/international-studentsInternational students
/study/why-oxford-brookesWhy Oxford Brookes?
/study/study-abroad-and-exchangesStudy abroad and exchanges
/study/feesTuition fees
/study/fundingFunding and financial support
/study/contact-and-meet-usContact and meet us
/study/how-to-applyHow to apply
/study/new-studentsInformation for new students
/study/parents-and-carersParents and carers
/outreachOutreach hub
/student-lifeStudent life
/student-lifeText duplicate Student life
/student-life/oxfordOxford: an ideal student city
/student-life/accommodationAccommodation
/student-life/our-campusesOur campuses
/student-life/brookes-unionBrookes Union
/brookes-sportSports
/student-life/musicMusic
/student-life/support-and-well...Support and wellbeing
/student-life/student-storiesStudent stories
/researchResearch
/researchText duplicate Research
/research/ref/2021REF 2021
/research/research-newsResearch news
/research/research-impact-show...Research Impact Showcase
/research/networksOur research networks
/research/research-centresOur research centres
https://search.brookes.ac.uk/s...External Subdomain Our research staff
/students/research-degrees-teamResearch degrees
https://radar.brookes.ac.uk/ra...External Subdomain Research repository (RADAR)
/research/research-integrity-s...Research integrity and responsible metrics
/research/research-ethics-stat...Research ethics
/sites/research-supportResearch support
/library/resources-and-service...Library services for researchers
/research/contact-usContact the Research team
/engage-and-innovateEngage and innovate
/engage-and-innovateText duplicate Engage and innovate
/engage-and-innovate/consultancyConsultancy
/engage-and-innovate/knowledge...Knowledge Transfer Partnerships
/engage-and-innovate/license-o...License our technology
/engage-and-innovate/public-co...Public and community engagement
/about-brookesAbout
/about-brookesText duplicate About
/about-brookes/at-a-glanceBrookes at a glance
/about-brookes/structure-and-g...Faculties and schools
/about-brookes/structure-and-g...Professional services
/about-brookes/structure-and-g...Structure and governance
/about-brookes/strategyStrategy
/about-brookes/newsNews
/about-brookes/eventsEvents
/about-brookes/historyOur history
/about-brookes/communityOur community
/students/safety-and-welfareSafety and welfare
/social-responsibilitySocial responsibility
/sustainabilitySustainability
/about-brookes/brand-guidelinesOur brand guidelines
/alumni-and-supportersAlumni and supporters
/working-for-brookesWorking for Brookes
/about-brookes/contacts-maps-a...Maps and campuses
/about-brookes/contacts-maps-a...Contact us
https://www.brookes.ac.uk/Home
/homepages/homepage-34You're just getting started
/clearingSubdomain Browse available courses
/new-studentsNew students Information for students joining us in September
/study/courses/postgraduate/ma...Postgraduate study There's still time to apply.
/study/courses/undergraduate/Subdomain Undergraduate courses
/study/courses/postgraduate/ma...Subdomain Postgraduate courses
/study/contact-and-meet-us/ord...Subdomain Order a prospectus
/study/contact-and-meet-us/boo...Subdomain Campus tours
/about-brookes/news/news-from-...Oxford Brookes Racing teams celebrate success at Formula Student UK 2025
/about-brookes/news/news-from-...Oxford Brookes-led consortium wins UKRI funding to tackle barriers to creating healthier places
/about-brookes/news/news-from-...Expert comment: Pulses each day could keep ill health at bay - so why aren’t we eating more of them?
/about-brookes/news/news-from-...School pupils rub shoulders with motor racing stars on International Women in Engineering Day
/about-brookes/newsSee all news
/researchResearch strengths Our team of 800+ experts are addressing global challenges facing society, the economy and technology.
IMG-ALT Research strengths
A-TITLE Research strengths
/engage-and-innovatePartnership collaborations Unlock your organisation's potential with our expertise in optimising productivity and cultivating top talent.
IMG-ALT Partnership collaborations
A-TITLE Partnership collaborations
/rie/enterpriseInnovation & Enterprise Support for external organisations, students, graduates, and researchers, on their innovation and enterprise pathways
IMG-ALT Innovation & Enterprise
A-TITLE Innovation & Enterprise
/engage-and-innovate/public-co...Public engagement We drive public engagement with our research, innovation and knowledge exchange activities.
IMG-ALT Community engagement
A-TITLE Public engagement
/about-brookes/events/2025/08/...'Behind Bars' Penal Heritage Symposium
/about-brookes/eventsSee all events
/about-brookes/strategy/Subdomain Find out more about our strategy
/brookes-sportIMG-ALT Brookes Sports
https://brookesbus.oxfordbus.c...External Subdomain IMG-ALT Brookes bus
/brookes-printIMG-ALT Brookes Print
https://www.brookes.ac.uk/venuesIMG-ALT Oxford Brookes Venues
https://brookesunion.com/External Text duplicate IMG-ALT Brookes Union
https://www.brookes.ac.uk/Anchor Back to top
https://maps.google.com/maps?q...New window External Subdomain OX3 0BP
/about-brookes/contacts-maps-a...Campus addresses »
A-TITLE Campus Addresses
/about-brookes/contacts-maps-a...Subdomain IMG-ALT Oxford Brookes University map
https://www.facebook.com/oxfor...New window External Subdomain OBU Facebook
A-TITLE OBU Facebook
https://www.twitter.com/oxford...New window External Subdomain OBU X
A-TITLE OBU X
https://www.linkedin.com/edu/s...New window External Subdomain OBU LinkedIn
A-TITLE OBU LinkedIn
https://www.youtube.com/oxford...New window External Subdomain OBU Youtube
A-TITLE OBU Youtube
https://www.instagram.com/oxfo...New window External Subdomain OBU Instagram
A-TITLE OBU Instagram
https://www.weibo.com/OxfordBr...New window External Subdomain OBU Weibo
A-TITLE OBU Weibo
https://www.tiktok.com/@oxford...New window External Subdomain OBU TikTok
A-TITLE OBU TikTok
/accessibility/accessibility-s...Subdomain Accessibility statement
/about-brookes/structure-and-g...Subdomain Cookies
/about-brookes/structure-and-g...Subdomain Modern slavery statement
/about-brookes/structure-and-g...Subdomain Policies
/about-brookes/structure-and-g...Subdomain Privacy
/about-brookes/structure-and-g...Subdomain Student Protection Plan
http://uptimerobot.com/External IMG-ALT UptimeRobot logo

Server configuration

HTTP redirects
(Critically important)
This page redirects to "https://www.brookes.ac.uk/"
HTTP header
(Important)
The web server version is sent within the HTTP header.
No X-Powered HTTP header is sent.
The web server transmits the web page (HTML) in compressed form.
Performance
(Somewhat important)
The page response time is excellent with 0.12 seconds.
The file size of the HTML document is fine (71 kB).

HTTP Response Header

NameValue
dateSat, 26 Jul 2025 06:29:21 GMT
content-typetext/html; charset=utf-8
content-length18965
serverMicrosoft-IIS/10.0
access-control-expose-headersRequest-Context
cache-controlpublic, max-age=842,no-cache
content-encodinggzip
expiresSat, 26 Jul 2025 06:43:24 GMT
last-modifiedSat, 26 Jul 2025 05:43:24 GMT
set-cookie124 Characters
vary*
request-contextappId=cid-v1:1657d33c-0149-47cb-a696-10bd7908020a
content-security-policyframe-ancestors 'self' *.brookes.ac.uk;
x-xss-protection1; mode=block
x-content-type-optionsnosniff
referrer-policystrict-origin-when-cross-origin
statuscode200
http_versionHTTP/2

External factors

This page is referenced by wikipedia.
This website has excellent links from other websites.
This page has backlinks from 1,184 referring domains.
This page has 44,217 backlinks.
This page has backlinks from 970 different ip addresses.

Robots.txt

## wah added useragent config for Funnelback to exclude wrongly published intranet pages
# 
User-agent: FunnelBack-production-intranetsite-collection
User-Agent: FunnelBack-staging-intranetsite-collection
Disallow: /150-years/
Disallow: /about-brookes/
Disallow: /apprenticeships/
Disallow: /architecture/
Disallow: /asa/
Disallow: /be/
Disallow: /bms/
Disallow: /brookes-print/
Disallow: /brookes-sport/
Disallow: /brookes-sport-new/
Disallow: /brookes-virtual-gateway/
Disallow: /brookesid/
Disallow: /business-and-employers/
Disallow: /business/
Disallow: /catering/
Disallow: /conference-services/
Disallow: /courses/
Disallow: /ecm/
Disallow: /english-languages/
Disallow: /enterprise/
Disallow: /enterprise-support/
Disallow: /estates/
Disallow: /feel-good-festival/
Disallow: /fls/
Disallow: /geoverse/
Disallow: /get-published/
Disallow: /heritage/
Disallow: /hls/
Disallow: /homepage
Disallow: /hospitality/
Disallow: /hpc/
Disallow: /hss/
Disallow: /human-resources/
Disallow: /indepth/
Disallow: /india/
Disallow: /instepp/
Disallow: /intelligence-organisation-in-the-early-modern-world/
Disallow: /international/
Disallow: /it/
Disallow: /job-vacancies/
Disallow: /learning-resources/
Disallow: /lets-read-japanese/
Disallow: /library/
Disallow: /maritime-dimension-of-transnational-organised-crime/
Disallow: /marketing/
Disallow: /marketing-and-communications/
Disallow: /mcph/
Disallow: /mentoring/
Disallow: /microsites/
Disallow: /nbl/
Disallow: /new-students/
Disallow: /nursery/
Disallow: /nursing/
Disallow: /obbs/
Disallow: /obu-documentary-club/
Disallow: /ocsld/
Disallow: /onefar/
Disallow: /open-day/
Disallow: /operating-department-practice/
Disallow: /osnm/
Disallow: /outburst/
Disallow: /oxbump/
Disallow: /oxinmahr/
Disallow: /paramedic-science/
Disallow: /phpd/
Disallow: /poetry-centre/
Disallow: /psychology/
Disallow: /public-art/
Disallow: /public-health/
Disallow: /regulations/
Disallow: /research/
Disallow: /restaurant/
Disallow: /school-of-arts/
Disallow: /school-of-education/
Disallow: /school-of-law/
Disallow: /science-bazaar/
Disallow: /search
Disallow: /search/
Disallow: /shssw/
Disallow: /sjs/
Disallow: /social-responsibility/
Disallow: /social-sciences/
Disallow: /space-to-think/
Disallow: /staff/
Disallow: /students/
Disallow: /studying-at-brookes/
Disallow: /support-us/
Disallow: /sustainability/
Disallow: /tde/
Disallow: /teg/
Disallow: /templates/pages/staff.aspx
Disallow: /templates/pages/sitesearchpage.aspx
Disallow: /the-centre-for-diversity-policy-research-and-practice/
Disallow: /think-human/
Disallow: /travel/
Disallow: /venues/
Disallow: /virtual-gateway-for-staff/
Disallow: /virtual-gateway-for-students/
Disallow: /virtual-tour/
Disallow: /virtually-here/
Disallow: /vr/
Disallow: /women-and-spinouts/
Disallow: /workarea/login.aspx

User-agent: googlebot*
Disallow: /workarea/
Disallow: /widgets/
Disallow: /cgi-bin/
Disallow: /portal_index/
Disallow: /regulations/archive/
Disallow: /Regulations/Archive/
Disallow: /documents/regulations/2*
Disallow: /Documents/Regulations/2*
Disallow: /students/workshops-and-events/

User-agent: SemrushBot
Crawl-delay: 5

## wah added useragent config for SiteImprove so that it can spider the publications
# this will hopefully help us to identify which publications have bad web links
# I'm not sure what the useragent setting should be. There are several of them used by SI:
#  useragent
#1 Mozilla/4.0 (compatible; MSIE 7.0; Windows NT 5.0) Match by Siteimprove.com
#2 Mozilla/5.0 (compatible; MSIE 10.0; Windows NT 6.1; Trident/6.0) LinkCheck by Siteimprove.com
#3 Mozilla/5.0 (compatible; MSIE 10.0; Windows NT 6.1; Trident/6.0) SiteCheck-sitecrawl by Siteimprove.com
#4 Siteimprove_W3C_Validator/1.3
#5 Mozilla/5.0 (compatible; MSIE 10.0; Windows NT 6.1; Trident/6.0) Image size by Siteimprove.com

User-agent: Siteimprove
User-agent: Mozilla/4.0 (compatible; MSIE 7.0; Windows NT 5.0) Match by Siteimprove.com                            
User-agent: Mozilla/5.0 (compatible; MSIE 10.0; Windows NT 6.1; Trident/6.0) LinkCheck by Siteimprove.com          
User-agent: Mozilla/5.0 (compatible; MSIE 10.0; Windows NT 6.1; Trident/6.0) SiteCheck-sitecrawl by Siteimprove.com
User-agent: Siteimprove_W3C_Validator/1.3                                                                          
User-agent: Mozilla/5.0 (compatible; MSIE 10.0; Windows NT 6.1; Trident/6.0) Image size by Siteimprove.com         
Disallow: /workarea/
Disallow: /widgets/
Disallow: /documents/regulations/2
Disallow: /doc/         # Ignore the user documentation area.
Disallow: /errors/        # Ignore the 404, 500 etc error files.
Disallow: /temp/                # these will soon disappear.
Disallow: /excite/        # Ignore the excite search engine
Disallow: /Excite/        # Ignore the excite search engine
Disallow: /brookes/email/       # Ignore the email directory
Disallow: /brookes/phone/       # Ignore the phone book
Disallow: /cgi-bin
Disallow: /webdocs
Disallow: /includes
Disallow: /~
Disallow: /admin
Disallow: /cgiwrap-docs
Disallow: /author/
Disallow: /opendaybookingsystem/ 
Disallow: /opendaynovember/ 
Disallow: /alumni_interim/
Disallow: /studying/contact/prospectus/crm_index_html
Disallow: /login_form
Disallow: /portal_index/
Disallow: /templates/pages/coursefinder.aspx
Disallow: /templates/pages/sitesearch.aspx
Disallow: /templates/pages/coursesearch.aspx
Allow: //radar.brookes.ac.uk/radar/harvest.do
## Allow: /human-resources/

User-agent: *
Disallow: /workarea/
Disallow: /widgets/
Disallow: /documents/regulations/2
Disallow: /doc/		# Ignore the user documentation area.
Disallow: /errors/        # Ignore the 404, 500 etc error files.
Disallow: /temp/		# these will soon disappear.
Disallow: /excite/        # Ignore the excite search engine
Disallow: /Excite/        # Ignore the excite search engine
Disallow: /brookes/email/	# Ignore the email directory
Disallow: /brookes/phone/	# Ignore the phone book
Disallow: /cgi-bin
Disallow: /webdocs
Disallow: /includes
Disallow: /~
Disallow: /admin
Disallow: /cgiwrap-docs
Disallow: /author/
Disallow: /opendaybookingsystem/ 
Disallow: /opendaynovember/ 
Disallow: /alumni_interim/
Disallow: /studying/contact/prospectus/crm_index_html
Disallow: /login_form
Disallow: /portal_index/
Disallow: /templates/pages/coursefinder.aspx
Disallow: /templates/pages/sitesearch.aspx
Disallow: /templates/pages/coursesearch.aspx
Disallow: /templates/pages/staff.aspx?pubid=
Disallow: /regulations/archive/
Disallow: /Regulations/Archive/
Disallow: /documents/regulations/2*
Disallow: /Documents/Regulations/2*
Disallow: /students/workshops-and-events/

Disallow: /courses/undergraduate/animal-conservation-bsc-top-up/
Disallow: /courses/undergraduate/animal-conservation/
Disallow: /courses/undergraduate/applied-animal-management-bsc-top-up/
Disallow: /courses/undergraduate/applied-animal-management/
Disallow: /courses/undergraduate/applied-sports-science-bsc-top-up/
Disallow: /courses/undergraduate/biology/
Disallow: /courses/undergraduate/drama/
Disallow: /courses/undergraduate/operating-department-practice-bsc/
Disallow: /international/agents/

Disallow: /Kentico.PageBuilder/

Allow: //radar.brookes.ac.uk/radar/harvest.do

Sitemap: https://www.brookes.ac.uk/sitemap.xml

Search preview

www.brookes.ac.uk
You're just getting started - Oxford Brookes University
Oxford Brookes is one of the UK's leading modern universities and enjoys an international reputation for teaching excellence and innovation as well as strong links with business and industry.

Most important keywords

Following keywords were found. You can check the keyword optimization of this page for each keyword.

KeywordResultRecheck
Brookes80%Check
Oxford Brookes75%Check
Oxford70%Check
Oxford Brookes University69%Check
just62%Check
getting62%Check
started62%Check
Getting Started62%Check
just getting started62%Check
Innovation56%Check

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