Broadband.which.co.uk - SEO Checker

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Overview of the SEO Check
Meta information
76% 
Page quality
65% 
Page structure
87% 
Link structure
43% 
Server
81% 
External factors
100% 
SEO Score
Response time
2.02 s
File size
78.10 kB
Words
2423
Media files
11
Number of links
7 internal / 55 external

Task list of SEO Improvements

Meta specifications

Title
(Critically important)
Compare broadband, internet, digital TV & landline phone packages - Which? Switch Broadband
The page title should be shorter than 580 pixels. It is 861 pixels long. Optimize title
There are no duplicate words in the title
Meta description
(Critically important)
Compare broadband, TV and landline phone packages and buy today with Which? Switch Broadband. Enter your postcode to explore broadband deals in your area.
The meta description is too long: 1007 pixels from max. 1000 pixels. Optimize description
Crawlability
(Critically important)
There are no problems in accessing the website.
Canonical URL
(Important)
https://broadband.which.co.uk/
There is a valid canonical link specified.
Language
(Somewhat important)
Language detected in text: en
Language defined in HTML: en
Server location: United States of America
The following language is defined by HTML: en
Alternate/Hreflang Links
(Somewhat important)
There are no alternate links specified on this page.
Other meta tags
(Somewhat important)
There is no rel next meta tag on this page.
There is no rel prev meta tag on this page.
Domain
(Somewhat important)
This page is hosted on a subdomain. Use a top level domain for better SEO results.
The domain does not contain non-latin characters.
Page URL
(Somewhat important)
No parameters were found in the URL.
No session ID was found in the URL.
The URL does not have too many subdirectories.
Charset encoding
(Somewhat important)
The charset encoding (UTF-8) is set correctly.
Doctype
(Nice to have)
The doctype HTML 5 is set correctly.
The doctype is placed at first in the HTML code.
Favicon
(Nice to have)
The favicon is linked correctly.

Meta tags

NameValue
viewportwidth=device-width, initial-scale=1, shrink-to-fit=no
google-site-verification8pOPjl7a8DBUp0PK5IJBkV2lt8sX_aMQe9L_TaOM65A
descriptionCompare broadband, TV and landline phone packages and buy today with Which? Switch Broadband. Enter your postcode to explore broadband deals in your area.
langen
twitter:cardsummary
twitter:urlhttps://broadband.which.co.uk/
twitter:titleCompare broadband, internet, digital TV & landline phone packages - Which? Switch Broadband
twitter:descriptionCompare broadband, TV and landline phone packages and buy today with Which? Switch Broadband. Enter your postcode to explore broadband deals in your area.
twitter:imagehttps://broadband.which.co.uk/images/amazon-gift-card-desktop.webp
twitter:site@whichuk
og:titleCompare broadband, internet, digital TV & landline phone packages - Which? Switch Broadband
og:imagehttps://broadband.which.co.uk/images/amazon-gift-card-desktop.webp
og:image:secure_urlhttps://broadband.which.co.uk/images/amazon-gift-card-desktop.webp
og:descriptionCompare broadband, TV and landline phone packages and buy today with Which? Switch Broadband. Enter your postcode to explore broadband deals in your area.
og:urlhttps://broadband.which.co.uk/
og:site_nameWhich?
og:typewebsite
X-UA-CompatibleIE=edge
charsetutf-8

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Page quality

Content
(Critically important)
Some words from the page title are not used within the pages content
Words from the H1 heading are not used in the page content.
This page contains 2423 words. That's ok.
39.5% of the text are stop words.
The page contains a listing, which indicates a good text layout.
44 paragraphs were found on this page.
No placeholders texts or images were found.
There are no duplicates on the site.
The average number of words per sentence of 20.57 words is good.
Frames
(Critically important)
This page does not use a frameset.
Mobile optimization
(Somewhat important)
No Apple touch icon is specified.
This page loads 5 JavaScript files. This may affect the load time negatively.
A viewport "width=device-width, initial-scale=1, shrink-to-fit=no" is provided.
Bold and strong tags
(Somewhat important)
The usage of strong and bold tags is perfect. We recommend the use of up to 48 tags for this page.
Image SEO
(Somewhat important)
Alt text (alternative text) is correctly used on all found images.
Social Networks
(Nice to have)
There are only a few social sharing widgets on the page. Make your website popular in social networks with social sharing widgets.
Additional markup
(Nice to have)
No additional page markup was found.
HTTPS
(Somewhat important)
This website uses HTTPS to protect privacy and integrity of the exchanged data.
All included files are also transferred via HTTPS.

Media list

URLAlt attributeTitle
...lui7LlgkahiQkAHlao6lX34wrvsaqITWwR4.webpZen
...lui7LlgkahiQkAHlao6lX34wrvsaqITWwR4.webpZen
...WtfKgpKjASUrdJozVX4szDxdJsDNZLg89gX.webpPlusnet
...k0l78Dulh7z2DbDDxwDy3lMjikaAr75AV99.webpVodafone
...bmTkrV6KKOOgbxsenEQZAk2u4gk7ZqaCWh5.webpHyperoptic
...6E0HnCOyjQUfx7U7bzkQ6hfXJYV5iQWImj9.webpCommunity Fibre
/images/icon-mobile.pngWhich? Switch Mobile
/images/icon-energy.pngWhich? Switch Energy
..._300x300/d9bda5de96ca-vfhrgtejqrcode.pngQR code for the Which? mobile app - download via Google Play Store or Apple App Store
...0x110/630552de82b9-google-play-badge.pngGoogle Play
...330x110/5294626f15e4-apple-app-store.pngApp store

Page structure

H1 heading
(Critically important)
Compare broadband deals with confidence
The H1 heading is perfect.
Headings
(Important)
Some headings occur twice on the page.
There are 29 headings on the page. The amount of headings should be in a more proper relation to the amount of text.

Heading structure

Heading levelContent
H1 Compare broadband deals with confidence
H2 Suggested searches
H2 Suggested searches Duplicate text
H2 Why trust Which? customer scores?
H2 Which? Recommended Providers
H2 Which? Great Value providers
H2 How to choose the best broadband deal
H2 How to switch broadband provider
H2 What is One Touch Switch?
H2 What are broadband social tariffs?
H2 What is mobile broadband (4G and 5G home broadband)?
H2 Why are some broadband deals unavailable at my postcode?
H2 Will I pay exit fees to switch broadband?
H2 Footer links
H3 Full Fibre 100
H3 Full Fibre 500
H3 Full Fibre 145
H3 5G Broadband 150Mbps 24 Month
H3 150Mb Full Fibre Broadband only
H3 2 Gbps Fibre Broadband (24m)
H3 Yvette Fletcher, Which? Broadband expert, says:
H3 What broadband speed do I need?
H3 What type of broadband do I need? Partial vs full fibre
H3 Do I need gigabit broadband?
H3 1. Check that you can leave your current provider
H3 2. Choose a new broadband deal
H3 3. Contact your chosen new provider
H3 How much is mobile broadband?
H3 How fast is mobile broadband?
Some internal links have dynamic parameters. All internal URLs, which are not marked as nofollow, should not contain dynamic parameters.
There are too few (7) internal links on this page.
Some anchor texts are used more than once.
None of the anchor texts is too long.
There are too many external links (55) on this page.

Found links on this page

LinkAttributesAnchor text
https://broadband.which.co.uk/Anchor Skip to main content
https://www.which.co.uk/External Subdomain No Text
https://www.which.co.uk/searchExternal Subdomain Search
https://www.which.co.uk/about-...External Subdomain Menu
https://www.which.co.uk/searchExternal Subdomain Text duplicate Search
https://www.which.co.uk/loginExternal Subdomain Log in
https://www.which.co.uk/my-acc...External Subdomain My account
https://www.which.co.uk/my-acc...External Subdomain Manage Account
https://www.which.co.uk/my-app...External Subdomain Appointments
https://www.which.co.uk/compar...External Subdomain Compare broadband and insurance
https://auth.which.co.uk/logou...External Subdomain Log out
https://join.which.co.uk/External Subdomain Join
https://www.which.co.uk/review...External Subdomain best broadband companies
/broadband-deals?supplier-id=1...View deals
/broadband-deals?supplier-id=1...Text duplicate View deals
/broadband-deals?supplier-id=1...Text duplicate View deals
/broadband-deals?supplier-id=1...Text duplicate View deals
/broadband-deals?supplier-id=2...Text duplicate View deals
/broadband-deals?supplier-id=2...Text duplicate View deals
https://www.which.co.uk/review...External Subdomain broadband speed test
https://www.which.co.uk/review...External Subdomain benefits of fibre broadband
https://www.which.co.uk/review...External Subdomain What broadband speed do I need?
https://www.which.co.uk/review...External Subdomain how to switch broadband provider
https://www.which.co.uk/review...External Subdomain broadband social tariffs: all you need to know
https://www.which.co.uk/review...External Subdomain mobile 4G and 5G broadband
https://www.which.co.uk/review...External Subdomain Best and worst broadband providers 2026
https://www.which.co.uk/review...External Subdomain Best broadband deals 2026
https://www.which.co.uk/review...External Subdomain Broadband speed test: Which? expert advice
https://www.which.co.uk/review...External Subdomain Broadband social tariffs: eligibility and all you need to know
https://www.which.co.uk/review...External Subdomain Find the right broadband provider: a guide to smaller and regional ISPs
https://www.which.co.uk/review...External Subdomain How to switch broadband provider
https://mobilephones.which.co.uk/External Subdomain Mobile Find the right value package
IMG-ALT Which? Switch Mobile
https://energy.which.co.uk/External Subdomain Energy Find the right energy tariff for you
IMG-ALT Which? Switch Energy
https://www.stickee.co.uk/the-...Nofollow External Subdomain Terms & conditions
https://www.stickee.co.uk/the-...Nofollow External Subdomain Privacy Policy
https://play.google.com/store/...New window Nofollow External Subdomain IMG-ALT Google Play
https://apps.apple.com/app/app...New window Nofollow External Subdomain IMG-ALT App store
https://www.which.co.uk/contac...External Subdomain Contact us
https://www.which.co.uk/about-...External Subdomain About
https://www.which.co.uk/about-...External Subdomain How we are run
https://www.which.co.uk/news/t...External Subdomain Podcasts
https://www.which.co.uk/about-...External Subdomain Newsletters
https://careers.which.co.uk/ho...External Subdomain Careers
https://www.which.co.uk/about-...External Subdomain Sitemap
https://www.which.co.uk/about-...External Subdomain Which? Communities
https://www.which.co.uk/the-po...External Subdomain The Power in You
https://www.which.co.uk/join/mmaExternal Subdomain Manage subscriptions
https://www.which.co.uk/my-app...External Subdomain My appointments
https://www.which.co.uk/policy...External Subdomain Consumer insight
https://www.which.co.uk/policy...External Subdomain Press office
https://www.which.co.uk/policy...External Subdomain Policy
https://b2b.which.co.uk/work-w...External Subdomain Use our logo
https://b2b.which.co.uk/for-bu...External Subdomain Work with us
https://for-traders.which.co.u...External Subdomain Tradespeople
https://www.which.co.uk/help/a...External Subdomain Accessibility
https://www.which.co.uk/help/t...External Subdomain Text duplicate Terms & conditions
https://www.which.co.uk/help/w...External Subdomain Privacy policy
https://www.which.co.uk/help/o...External Subdomain Cookies
https://www.which.co.uk/about-...External Subdomain MSA statement
https://www.which.co.uk/helpExternal Subdomain Help centre
https://www.which.co.uk/help/f...External Subdomain FAQs
https://www.which.co.uk/about-...External Subdomain Subscriptions

Server configuration

HTTP redirects
(Critically important)
This page redirects to "https://broadband.which.co.uk/"
HTTP header
(Important)
No X-Powered HTTP header is sent.
The web server transmits the web page (HTML) in compressed form.
Performance
(Somewhat important)
The page response time is very slow (2.02 seconds). The response time should be less than 0.4 seconds. Slow websites are bad for search engine bots and also result in bad user experience.
This page loads 7 CSS files. This may affect the page load time negatively.
This page loads 5 JavaScript files. This may affect the load time negatively.
The file size of the HTML document is fine (78 kB).

HTTP Response Header

NameValue
dateThu, 14 May 2026 12:57:19 GMT
serverApache
cache-controlno-cache, private
x-servercomparison-2
cross-origin-opener-policysame-origin
x-frame-optionsDENY
strict-transport-securitymax-age=63072000; includeSubDomains
varyAccept-Encoding
content-encodinggzip
content-security-policyframe-ancestors 'self'
x-content-type-optionsnosniff
content-length17316
content-typetext/html; charset=utf-8
connectionclose
statuscode200
http_versionHTTP/1.1

External factors

This website has excellent links from other websites.
This page has backlinks from 181 referring domains.
This page has 277 backlinks.
This page has backlinks from 43 different ip addresses.

Links from Wikipedia

No links from Wikipedia were found.

Robots.txt

User-agent: *
Allow: /

Similar sites

Search preview

broadband.which.co.uk
Compare broadband, internet, digital TV & landline phone packag...
Compare broadband, TV and landline phone packages and buy today with Which? Switch Broadband. Enter your postcode to explore broadband deals in your area.

Most important keywords

Following keywords were found. You can check the keyword optimization of this page for each keyword.

KeywordResultRecheck
broadband83%Check
Compare broadband76%Check
Compare73%Check
switch broadband71%Check
compare deals71%Check
Broadband Deals70%Check
broadband package69%Check
switch66%Check
deals66%Check
One62%Check
Show more keywords and terms

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