Brm.institute - SEO Checker

Overview of the SEO Check
Meta information
100% 
Page quality
86% 
Page structure
79% 
Link structure
51% 
Server
33% 
External factors
100% 
SEO Score
Response time
0.66 s
File size
79.20 kB
Words
855
Media files
12
Number of links
88 internal / 45 external

Task list of SEO Improvements

Meta specifications

Title
(Critically important)
Business Relationship Management - BRM Institute
The length of the page title is perfect. (459 pixels out of 580 max pixel length)
There are no duplicate words in the title
Meta description
(Critically important)
The world’s premier membership, professional development, and official certification organization dedicated to serving the global BRM community.
The length of the meta description is perfect. (898 pixels out of 1000 max pixel length)
Crawlability
(Critically important)
There are no problems in accessing the website.
Canonical URL
(Important)
https://brm.institute/
There is a valid canonical link specified.
Language
(Somewhat important)
Language detected in text: en
Language defined in HTML: en-us
Server location: Canada
The following language is defined by HTML: en-us
Alternate/Hreflang Links
(Somewhat important)
There are no alternate links specified on this page.
Other meta tags
(Somewhat important)
There is no rel next meta tag on this page.
There is no rel prev meta tag on this page.
Domain
(Somewhat important)
The domain is no subdomain.
The domain length is good.
The domain does not contain non-latin characters.
Page URL
(Somewhat important)
No parameters were found in the URL.
No session ID was found in the URL.
The URL does not have too many subdirectories.
Charset encoding
(Somewhat important)
The charset encoding (UTF-8) is set correctly.
Doctype
(Nice to have)
The doctype HTML 5 is set correctly.
The doctype is placed at first in the HTML code.
Favicon
(Nice to have)
The favicon is linked correctly.

Meta tags

NameValue
viewportwidth=device-width, initial-scale=1.0
apple-mobile-web-app-titleBRM Institute
application-nameBRM Institute
msapplication-TileColor#00aba9
theme-color#ffffff
robotsindex, follow, max-image-preview:large, max-snippet:-1, max-video-preview:-1
descriptionThe world’s premier membership, professional development, and official certification organization dedicated to serving the global BRM community.
msapplication-TileImagehttps://brm.institute/wp-content/uploads/cropped-image005-270x270.png
google-site-verification7p9IP93rPSiBNx7tog4Ouzo3RtcjOE2_NF-hqLOJT_s
generatorWP Rocket 3.19.1.2
article:modified_time2025-07-01T13:46:24+00:00
langen-us
twitter:cardsummary_large_image
twitter:titleBusiness Relationship Management Institute BRM
twitter:imagehttps://brm.institute/wp-content/uploads/New_Tagline-1.png
og:localeen_US
og:typewebsite
og:titleBusiness Relationship Management Institute
og:descriptionOur purpose is to improve ourselves, our organizations, and our world by connecting relationships to results.
og:urlhttps://brm.institute/
og:site_nameBRM Institute
og:imagehttps://prod.mpxfiles.com/Uploads/Images/live/brmi/68103b7a-3236-41a5-a4b4-78799d5a1f38.png
og:image:width2400
og:image:height805
og:image:typeimage/png
x-ua-compatibleIE=edge
charsetUTF-8

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Page quality

Content
(Critically important)
This page contains 855 words. That's ok.
26.4% of the text are stop words.
Keywords used in the page title are also used in the page content. That's good!
The page contains a listing, which indicates a good text layout.
5 paragraphs were found on this page.
The text content is perfect.
No placeholders texts or images were found.
There are no duplicates on the site.
The average number of words per sentence of 13.23 words is good.
Frames
(Critically important)
This page does not use a frameset.
Mobile optimization
(Somewhat important)
A viewport "width=device-width, initial-scale=1.0" is provided.
At least one Apple touch icon is specified.
Bold and strong tags
(Somewhat important)
The usage of strong and bold tags is perfect. We recommend the use of up to 17 tags for this page.
Image SEO
(Somewhat important)
12 images have no alt attribute. The content of alt attributes is used by search engines.
Social Networks
(Nice to have)
This page is optimized perfectly for social networks.
Additional markup
(Nice to have)
No additional page markup was found.
HTTPS
(Somewhat important)
This website uses HTTPS to protect privacy and integrity of the exchanged data.
All included files are also transferred via HTTPS.

Media list

URLAlt attributeTitle
...68103b7a-3236-41a5-a4b4-78799d5a1f38.pngNo alt attribute providedBRM Institute
...7b26074e-9180-4b27-80bb-6f0c1846ce6b.imgNo alt attribute providedBRMIBOK
...7b26074e-9180-4b27-80bb-6f0c1846ce6b.imgNo alt attribute providedBRMIBOK
...d21e11af-65a5-48ee-9ad2-8bfa217d409b.pngNo alt attribute providedBRM Events
...est_Part02_03-e1753720164902-310x135.pngNo alt attribute provided
...uploads/BRM_PaperShredded_01-310x135.pngNo alt attribute provided
...nd-2025-03-07-07-41-13-utc-1-310x135.jpgNo alt attribute provided
...ompensation_Salary_Survey_02-310x135.pngNo alt attribute provided
/wp-content/uploads/Button_BRMNews_01.pngNo alt attribute provided
...loads/Button_BecomeAMember_01-300x77.pngNo alt attribute provided
...uploads/Button_TakeTheBRMP_01-300x77.pngNo alt attribute provided
...oads/Button_UpcomingCourse_01-300x77.pngNo alt attribute provided

Page structure

H1 heading
(Critically important)
There is no H1 heading specified.
Headings
(Important)
The structure of headings is missing one or more levels. Do not skip heading levels.

Heading structure

Heading levelContent
H2 Connect Relationships to Results
H3 Recent News & Articles
H3 Pin It on Pinterest
H4 The Freedom to Invest Act Just Opened the Door to BRMP and CBRM
H4 The Future of Business Is Human — And It Starts With Relationships.
H4 The Hard Work of Human Work: Why BRMs Are Built for What’s Coming
H4 The 2025 BRM Salary Survey Is Now Open — Be Part of the Most Trusted Compensation Report in the Industry
H4 Trusted by some of the largest and smallest global companies in the world. To name a few:
H4 Join Thousands of Business Relationship Managers!
H4 Our Mission
Some anchor texts are used more than once.
9 links don't have an anchor text.
There are 1 links with a trivial anchor text.
The number of internal links is ok.
None of the anchor texts is too long.
All internal links are not using dynamic parameters.
There are too many external links (45) on this page.
LinkAttributesAnchor text
https://my.brm.institute/membe...External Subdomain Memberships
A-TITLE Link: https://my.brm.institute/memberships
https://my.brm.institute/event...External Subdomain Events
https://my.brm.institute/coursesExternal Subdomain Training
https://my.brm.institute/certi...External Subdomain Exams and Applications
A-TITLE Link: https://my.brm.institute/certifications
https://my.brm.institute/booksExternal Subdomain Publications
A-TITLE Link: https://my.brm.institute/books
https://brm-institute-merch.my...External Subdomain BRM Merch
A-TITLE Link: https://brm-institute-merch.myspreadshop.com/
https://brm.institute/brm-cartNo Text
https://brm.institute/faqs/FAQs
https://brm.institute/ip-request/Intellectual Property Request
https://brm.institute/contact/Contact BRM Institute
https://campus.brm.institute/x...External Subdomain Tips and Tricks for Using the Online Campus
A-TITLE Link: https://campus.brm.institute/x/lIDWAQ
https://my.brm.institute/accou...External Subdomain Sign Up
https://my.brm.institute/accou...External Subdomain Login
https://my.brm.institute/my-br...External Subdomain My Profile
https://my.brm.institute/my-me...External Subdomain My Membership
https://my.brm.institute/explorerExternal Subdomain Text duplicate My Membership
https://campus.brm.institute/External Subdomain Online Campus
https://my.brm.institute/my-cp...External Subdomain My CPDs
https://my.brm.institute/accou...External Subdomain Logout
https://brm.institute/No Text
/news-events/Article Categories
/category/brm_capability/BRM Capability
/category/professional_develop...Professional Development
/category/research/Research
/category/brm-community/BRM Community
/get-involvedGet Involved
/sponsorship-opportunities-2/Sponsorship Opportunities
/brm-communities/BRM Communities
/brm-communities/Text duplicate BRM Communities
/get-involved/become-a-storyte...Become a Storyteller
/volunteer-opportunities/Volunteer Opportunities
https://campus.brm.institute/x...External Subdomain Volunteer Center
https://my.brm.institute/direc...External Subdomain Member Directory
https://campus.brm.institute/External Subdomain Text duplicate Online Campus
/membership-benefits/Collaborate with Members
https://campus.brm.institute/x...External Subdomain Member Hangout
https://campus.brm.institute/External Subdomain Text duplicate Online Campus
/online-campusAnchor BRM Body of Knowledge
https://campus.brm.institute/x...External Subdomain Text duplicate BRM Body of Knowledge
https://my.brm.institute/booksExternal Subdomain BRM Publications
/high-demand-brm-knowledge/Webinar Symposium
https://campus.brm.institute/x...External Subdomain Text duplicate Webinar Symposium
/online-campusAnchor Shared Templates and
https://campus.brm.institute/x...External Subdomain Shared Templates and Examples
https://brm.institute/events/Scheduled Courses and Workshops
/brm-virtual-online-e-learning...E-Learning Courses
/authorized-provider-courses/Authorized Provider Courses
https://portals.newhorizons.co...External Subdomain Continuing Education Courses
/business-relationship-managem...BRM Career Path
/ai-and-brm-a-winning-combinat...AI & BRM: A Winning Combination
/exceptional-brm/Exceptional BRM
/brm-fundamentals/BRM Fundamentals
/level-up-your-brmp-knowledge/Leveling Up Your BRMP Knowledge
/professional-development/busi...BRMP® Certification
/professional-development/cert...CBRM® Practitioner Certification
/cbrm-cpd-expectations/CBRM Certification Maintenance Program
/certificate-of-experience/BRM Certificates of Experience
/professional-development/mast...MBRM® Master of BRM
/knowledge-providers/Search for a Knowledge Provider
/request-for-training-proposal/Request a Proposal from a Knowledge Provider
/rcp-and-rlp-programs/Become a Knowledge Provider
https://brm.institute/spn/Software Provider Network
/online-campusAnchor No Text
https://campus.brm.institute/x...External Subdomain No Text
/online-campusAnchor BRM interactive Body of Knowledge
https://campus.brm.institute/x...External Subdomain Text duplicate BRM interactive Body of Knowledge
/brmconnect-events/Upcoming Events
/2025-brmconnect-2/BRMConnect
/world-brmweek/BRMWeek
/the-2025-brm-institute-world-...2025 World Tour
/arnie-award/The Arnie Award
/nominate-a-brm/Global BRM Community Excellence Awards
https://brm.institute/top-brms/Top BRMs
https://brm.institute/events/Global Calendar
https://brmconnect.com/External No Text
/career/Job-SeekersJob Seekers
https://jobs.brm.institute/job...External Subdomain Find a Job
/career/Job-SeekersAnchor Job Summaries and Salaries
/career/EmployersEmployers
https://jobs.brm.institute/emp...External Subdomain Post a Job
/career/EmployersAnchor BRM Job Description Templates
/career/EmployersAnchor BRM Staffing and Executive Recruitment
/career/EmployersAnchor Trends in BRM Employment
https://my.brm.institute/ind-p...External Subdomain Individual Plans
https://my.brm.institute/durat...External Subdomain Professional Membership
https://my.brm.institute/org-p...External Subdomain Group Plans
https://my.brm.institute/corp-...External Subdomain Team (2 to 9)
https://my.brm.institute/corp-...External Subdomain Group (10 to 50)
https://my.brm.institute/corp-...External Subdomain Enterprise (50+)
https://brm.institute/faqs/Membership FAQs
/membership-benefits/Membership Benefits
https://my.brm.institute/direc...External Subdomain Text duplicate Member Directory
/about-business-relationship-m...Business Relationship Management
/about-business-relationship-m...Anchor BRM as a Capability
/about-business-relationship-m...Anchor BRM as a Role
/about-business-relationship-m...Anchor BRM as a Discipline
/relationship-centered-organiz...Relationship-Centered Organization
/learn-about-brm-institute/BRM Institute
/privacy-policy/Policies
https://brm.institute/faqs/Text duplicate FAQs
https://brm.institute/leadership/Member-Based Leadership
/team_role/board-of-directors/Board of Directors
/team_role/knowledge-innovatio...BRM Knowledge Innovation Board
/world-impact-foundation/World Impact Foundation
/2025-compensation-survey-now-...No Text
/membership-benefits/No Text
/nominate-a-brm/No Text
https://brmconnect.com/External No Text
/freedom-to-invest/No Text
/freedom-to-invest/The Freedom to Invest Act Just Opened the Door to BRMP and CBRM
/ted-lasso-is-brm/No Text
/ted-lasso-is-brm/The Future of Business Is Human — And It Starts With Relationships.
/brms-built-for-whats-coming/No Text
/brms-built-for-whats-coming/The Hard Work of Human Work: Why BRMs Are Built for What’s Coming
/2025-compensation-survey-now-...No Text
/2025-compensation-survey-now-...The 2025 BRM Salary Survey Is Now Open — Be Part of the Most Trusted Compensation Report in the Industry
/news-events/View More
https://www.tickcounter.com/External Subdomain A-TITLE My countdown
/2023-world-brmconnect-confere...Register Today!
https://my.brm.institute/accou...External Subdomain No Text
https://brm.institute/events/Anchor No Text
https://my.brm.institute/certi...External Subdomain No Text
https://brm.institute/events/No Text
/stay-informed/Trivial anchor text
Click here
/stay-informed/Join Now!
/advertising-sponsorship/Advertising & Sponsorship
/privacy-policy/Privacy
/terms-of-use/Terms
https://twitter.com/brminstituteNew window External No Text
https://www.linkedin.com/compa...New window External Subdomain No Text
https://www.facebook.com/BRMIn...New window External Subdomain No Text
https://www.instagram.com/brmi...New window External Subdomain No Text
https://brm.institute/Anchor No Text

Server configuration

HTTP redirects
(Critically important)
This page redirects to "https://brm.institute/"
HTTP header
(Important)
There are PHP errors or warnings on your page!
No X-Powered HTTP header is sent.
The web server transmits the web page (HTML) in compressed form.
Performance
(Somewhat important)
The page response time of 0.66 seconds is longer than the recommended limit of 0.4 seconds. A high response time unnecessarily slows down search engine crawling and results in bad user experience as well.
The file size of the HTML document is fine (79 kB).

HTTP Response Header

NameValue
dateTue, 29 Jul 2025 07:03:25 GMT
content-typetext/html; charset=UTF-8
last-modifiedTue, 29 Jul 2025 03:39:27 GMT
cache-controlmax-age=600
expiresTue, 29 Jul 2025 07:13:25 GMT
varyAccept-Encoding,User-Agent
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x-test-headerhtaccess-is-working
access-control-allow-originhttps://my.brm.institute
access-control-allow-methodsGET, POST, OPTIONS
access-control-allow-headersAuthorization,Content-Type
access-control-allow-credentialstrue
servercloudflare
cf-cache-statusDYNAMIC
nel{"report_to":"cf-nel","success_fraction":0.0,"max_age":604800}
content-encodingzstd
cf-ray966ac19dca2888fd-CDG
alt-svch3=":443"; ma=86400
statuscode200
http_versionHTTP/2

External factors

This page is referenced by wikipedia.
This website has excellent links from other websites.
This page has backlinks from 165 referring domains.
This page has 9,835 backlinks.
This page has backlinks from 99 different ip addresses.

Robots.txt

User-agent: *
Disallow: /calendar/action~posterboard/
Disallow: /calendar/action~agenda/
Disallow: /calendar/action~oneday/
Disallow: /calendar/action~month/
Disallow: /calendar/action~week/
Disallow: /calendar/action~stream/
Disallow: /calendar/action~undefined/
Disallow: /calendar/action~http:/
Disallow: /calendar/action~default/
Disallow: /calendar/action~poster/
Disallow: /calendar/action~*/
Disallow: /*controller=ai1ec_exporter_controller*
Disallow: /*/action~*/
Disallow: /calendar-2/action~posterboard/
Disallow: /calendar-2/action~agenda/
Disallow: /calendar-2/action~oneday/
Disallow: /calendar-2/action~month/
Disallow: /calendar-2/action~week/
Disallow: /calendar-2/action~stream/
Disallow: /calendar-2/action~undefined/
Disallow: /calendar-2/action~http:/
Disallow: /calendar-2/action~default/
Disallow: /calendar-2/action~poster/
Disallow: /calendar-2/action~*/

Search preview

brm.institute
Business Relationship Management - BRM Institute
The world’s premier membership, professional development, and official certification organization dedicated to serving the global BRM community.

Most important keywords

Following keywords were found. You can check the keyword optimization of this page for each keyword.

KeywordResultRecheck
BRM81%Check
BRM Institute73%Check
Global BRM67%Check
BRM Community65%Check
BRM Compensation62%Check
Institute60%Check
BRM as59%Check
BRM isn59%Check
BRM Salary Survey55%Check
Business54%Check

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