Brand.cornell.edu - SEO Checker

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Overview of the SEO Check
Meta information
76% 
Page quality
54% 
Page structure
79% 
Link structure
95% 
Server
90% 
External factors
100% 
SEO Score
Response time
0.60 s
File size
22.10 kB
Words
207
Media files
6
Number of links
33 internal / 21 external

Task list of SEO Improvements

Meta specifications

Title
(Critically important)
Our Brand · Cornell University Brand Center
The length of the page title is perfect. (394 pixels out of 580 max pixel length)
There are no duplicate words in the title
Meta description
(Critically important)
The meta description is missing.
Crawlability
(Critically important)
There are no problems in accessing the website.
Canonical URL
(Important)
No canonical link is specified.
Language
(Somewhat important)
Language detected in text: en
Language defined in HTML: en
Server location: Canada
The following language is defined by HTML: en
Alternate/Hreflang Links
(Somewhat important)
There are no alternate links specified on this page.
Other meta tags
(Somewhat important)
There is no rel next meta tag on this page.
There is no rel prev meta tag on this page.
Domain
(Somewhat important)
This page is hosted on a subdomain. Use a top level domain for better SEO results.
The domain does not contain non-latin characters.
Page URL
(Somewhat important)
No parameters were found in the URL.
No session ID was found in the URL.
The URL does not have too many subdirectories.
Charset encoding
(Somewhat important)
The character encoding is not specified in the HTTP header.
The charset encoding (UTF-8) is set correctly.
Doctype
(Nice to have)
The doctype HTML 5 is set correctly.
The doctype is placed at first in the HTML code.
Favicon
(Nice to have)
No favicon is linked in the HTML code.

Meta tags

NameValue
viewportwidth=device-width, initial-scale=1
langen
X-UA-CompatibleIE=edge
charsetutf-8

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Page quality

Content
(Critically important)
There are only 207 words on this page. Use at least 250 words to provide useful information.
Only 2 paragraph/s was/were found on this page.
22.7% of the text are stop words.
Keywords used in the page title are also used in the page content. That's good!
Words from the H1 heading are used in the page content.
The page contains a listing, which indicates a good text layout.
No placeholders texts or images were found.
There are no duplicates on the site.
The average number of words per sentence of 15.5 words is good.
Frames
(Critically important)
This page does not use a frameset.
Mobile optimization
(Somewhat important)
No Apple touch icon is specified.
A viewport "width=device-width, initial-scale=1" is provided.
Bold and strong tags
(Somewhat important)
The usage of strong and bold tags is perfect. We recommend the use of up to 6 tags for this page.
Image SEO
(Somewhat important)
Alt text (alternative text) is correctly used on all found images.
Social Networks
(Nice to have)
This page is optimized perfectly for social networks.
Additional markup
(Nice to have)
No additional page markup was found.
HTTPS
(Somewhat important)
This website uses HTTPS to protect privacy and integrity of the exchanged data.
All included files are also transferred via HTTPS.

Media list

URLAlt attributeTitle
/assets/images/icons/download-icon.pngicon representing downloads
/assets/images/icons/logos-icon.pngicon representing logos
/assets/images/icons/colors-icon.pngicon representing a color palette
/assets/images/icons/nomenclature-icon.pngicon representing nomenclature
/assets/images/icons/photography-icon.pngicon representing photography
/assets/images/icons/principles-icon.pngicon represeting founding principles

Page structure

H1 heading
(Critically important)
Cornell University Brand Center
The H1 heading is perfect.
Headings
(Important)
The structure of headings is missing one or more levels. Do not skip heading levels.

Heading structure

Heading levelContent
H1 Cornell University Brand Center
H2 Our Brand
H4 Downloads
H4 Logos
H4 Color Palette
H4 Nomenclature
H4 Photography
H4 Founding Principle
Some anchor texts are used more than once.
The number of internal links is ok.
None of the anchor texts is too long.
All internal links are not using dynamic parameters.
There are 21 external links on this page.

Found links on this page

LinkAttributesAnchor text
https://brand.cornell.edu/Anchor Skip to main content
http://www.cornell.edu/External Subdomain Cornell University
http://www.cornell.edu/External Subdomain Text duplicate Cornell University
https://brand.cornell.edu/Cornell University Brand Center
https://brand.cornell.edu/logosLogos
/logos/academicAcademic
/logos/non-academicNon-academic
/design-centerDesign Center
/design-center/colorsColors
/design-center/typographyTypography
/design-center/photographyPhotography
/design-center/videoVideo
/design-center/musicMusic
/design-center/stationeryStationery
/design-center/copyright-licen...Copyright & Licensing
/messagingMessaging
/messaging/founding-principleFounding Principle
/messaging/nomenclatureNomenclature
/messaging/abbreviationsAcronyms and Abbreviations
/messaging/student-orgsStudent Organizations
/messaging/social-mediaSocial Media
/messaging/emergency-banner/Emergency Banner
/merchandisingMerchandising
/policiesPolicies
https://apps.univcomm.cornell....External Subdomain Support
https://apps.univcomm.cornell....External Subdomain Consultation Request
https://apps.univcomm.cornell....External Subdomain Merchandise Approval
https://apps.univcomm.cornell....External Subdomain Use of Name or Logo
https://apps.univcomm.cornell....External Subdomain Report Misuse
https://apps.univcomm.cornell....External Subdomain Filming Request
/resourcesResources
/resources/downloads/Downloads
/resources/Terminology
https://apps.univcomm.cornell....External Subdomain Contact us
/resources/downloads/Text duplicate Downloads
https://brand.cornell.edu/logos/Text duplicate Logos
/design-center/colors/Color Palette
/messaging/nomenclature/Text duplicate Nomenclature
/design-center/photography/Text duplicate Photography
/messaging/founding-principle/Text duplicate Founding Principle
/downloads/Text duplicate Downloads
/design-center/Gallery
https://apps.univcomm.cornell....External Subdomain Text duplicate Support
http://www.cornell.edu/New window External Subdomain cornell.edu
http://news.cornell.edu/New window External Subdomain Cornell Chronicle
https://photo.cornell.edu/New window External Subdomain Cornell Photo Library
https://alumni.cornell.edu/cor...New window External Subdomain Cornellians
http://events.cornell.edu/New window External Subdomain Cornell Events Calendar
https://www.facebook.com/CornellNew window External Subdomain Facebook
https://twitter.com/cornellNew window External Twitter
https://www.instagram.com/corn...New window External Subdomain Instagram
https://www.youtube.com/user/C...New window External Subdomain YouTube
https://medium.com/cornell-uni...New window External Medium
http://www.cornell.edu/copyrig...External Subdomain Copyright © Cornell University, All Rights Reserved

Server configuration

HTTP redirects
(Critically important)
This page redirects to "https://brand.cornell.edu/"
HTTP header
(Important)
No X-Powered HTTP header is sent.
The web server transmits the web page (HTML) in compressed form.
Performance
(Somewhat important)
The page response time of 0.60 seconds is longer than the recommended limit of 0.4 seconds. A high response time unnecessarily slows down search engine crawling and results in bad user experience as well.
The file size of the HTML document is fine (22 kB).

HTTP Response Header

NameValue
dateMon, 04 Aug 2025 06:44:28 GMT
content-typetext/html
content-length5104
last-modifiedFri, 13 Jun 2025 15:35:58 GMT
varyAccept-Encoding
content-encodinggzip
access-control-allow-origin*
x-azure-ref20250804T064427Z-17949c7c9fbpdtpjhC1FRA3wx4000000077000000000sc4f
cache-controlpublic, max-age=600
x-fd-int-roxy-purgeid66810449
x-cacheTCP_MISS
accept-rangesbytes
statuscode200
http_versionHTTP/2

External factors

This website has excellent links from other websites.
This page has backlinks from 112 referring domains.
This page has 165 backlinks.
This page has backlinks from 37 different ip addresses.

Links from Wikipedia

No links from Wikipedia were found.

Robots.txt

No valid Robots.txt file was found.

Similar sites

Search preview

Most important keywords

Following keywords were found. You can check the keyword optimization of this page for each keyword.

KeywordResultRecheck
Brand77%Check
Brand Cornell77%Check
Cornell73%Check
Brand Cornell University72%Check
Cornell University Brand Center70%Check
Cornell University68%Check
Center61%Check
acronyms and abbreviations50%Check
edu46%Check
Photography42%Check
Show more keywords and terms

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