Bornfree.org.uk - SEO Checker

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Overview of the SEO Check
Meta information
80% 
Page quality
85% 
Page structure
93% 
Link structure
25% 
Server
91% 
External factors
100% 
SEO Score
Response time
0.21 s
File size
101.40 kB
Words
862
Media files
16
Number of links
114 internal / 12 external

Task list of SEO Improvements

Meta specifications

Title
(Critically important)
We Are Born Free - Since 1984 we have worked tirelessly for the conservation of wildlife and endangered animals around the world. Learn how you can make a difference today.
The page title should be shorter than 580 pixels. It is 1582 pixels long. Optimize title
There are no duplicate words in the title
Meta description
(Critically important)
International wildlife charity rescuing, conserving & protecting wild animals & their natural habitat for generations to come.
The length of the meta description is perfect. (744 pixels out of 1000 max pixel length)
Crawlability
(Critically important)
There are no problems in accessing the website.
Canonical URL
(Important)
https://www.bornfree.org.uk/
There is a valid canonical link specified.
Language
(Somewhat important)
Language detected in text: en
Language defined in HTML: en
Server location: United States of America
The following language is defined by HTML: en
Alternate/Hreflang Links
(Somewhat important)
There are no alternate links specified on this page.
Other meta tags
(Somewhat important)
There is no rel next meta tag on this page.
There is no rel prev meta tag on this page.
Domain
(Somewhat important)
The domain is no subdomain.
The domain length is good.
The domain does not contain non-latin characters.
Page URL
(Somewhat important)
No parameters were found in the URL.
No session ID was found in the URL.
The URL does not have too many subdirectories.
Charset encoding
(Somewhat important)
The charset encoding (UTF-8) is set correctly.
Doctype
(Nice to have)
The doctype HTML 5 is set correctly.
The doctype is placed at first in the HTML code.
Favicon
(Nice to have)
The favicon is linked correctly.

Meta tags

NameValue
viewportwidth=device-width, initial-scale=1, shrink-to-fit=no
HandheldFriendlyTrue
apple-mobile-web-app-capableyes
apple-mobile-web-app-status-bar-styleblack-translucent
apple-mobile-web-app-titleBorn Free
mobile-web-app-capableyes
theme-color#263238
msapplication-confighttps://www.bornfree.org.uk/wp-content/themes/born-free/assets/images/browserconfig.xml
dlm-version5.0.32
robotsmax-snippet:-1,max-image-preview:large,max-video-preview:-1
descriptionInternational wildlife charity rescuing, conserving & protecting wild animals & their natural habitat for generations to come.
langen
twitter:cardsummary_large_image
twitter:titleWe Are Born Free
twitter:descriptionInternational wildlife charity rescuing, conserving & protecting wild animals & their natural habitat for generations to come.
twitter:imagehttps://www.bornfree.org.uk/wp-content/uploads/2023/03/og-img.png
og:typewebsite
og:localeen_GB
og:site_nameBorn Free
og:titleWe Are Born Free
og:descriptionInternational wildlife charity rescuing, conserving & protecting wild animals & their natural habitat for generations to come.
og:urlhttps://www.bornfree.org.uk/
og:imagehttps://www.bornfree.org.uk/wp-content/uploads/2023/03/og-img.png
x-ua-compatibleie=edge
charsetutf-8

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Page quality

Content
(Critically important)
Some words from the page title are not used within the pages content
This page contains 862 words. That's ok.
31.7% of the text are stop words.
Words from the H1 heading are used in the page content.
The page contains a listing, which indicates a good text layout.
16 paragraphs were found on this page.
No placeholders texts or images were found.
There are no duplicates on the site.
The average number of words per sentence of 19.41 words is good.
Frames
(Critically important)
This page does not use a frameset.
Mobile optimization
(Somewhat important)
A viewport "width=device-width, initial-scale=1, shrink-to-fit=no" is provided.
At least one Apple touch icon is specified.
Bold and strong tags
(Somewhat important)
The usage of strong and bold tags is perfect. We recommend the use of up to 17 tags for this page.
Image SEO
(Somewhat important)
4 images have no alt attribute. The content of alt attributes is used by search engines.
Social Networks
(Nice to have)
This page is optimized perfectly for social networks.
Additional markup
(Nice to have)
No additional page markup was found.
HTTPS
(Somewhat important)
This website uses HTTPS to protect privacy and integrity of the exchanged data.
All included files are also transferred via HTTPS.

Media list

URLAlt attributeTitle
.../themes/born-free/assets/images/logo.pngBorn Free
...oads/2023/03/home-hero-img-1920x1080.pngA side on view of a lioness, looking intently into the distance
.../Gorilla-not-for-a-cage-email-header.jpgNo alt attribute provided
...avelling-animal-show-c-Aaron-Gekoski.jpgTwo dolphins jumping through hoops
...x2UIKBeA-unsplash-scaled-1-1292x1343.jpgTwo adult giraffes stretching their necks out to touch heads, with a baby giraffe standing between them
...arketing-London-300x169-1-1292x1080.jpegVirginia McKenna reaching out to touch a puppet elephant
...t/uploads/2023/04/campaign-card-img2.pngNo alt attribute provided
...ount-Kenya-Challenge-Hero-300x169-1.jpegA group of people in cold weather hiking clothes pointing at a Mount Kenya sign against clear blue sky
.../2023/10/three-bf-runners-225x300-1.jpegNo alt attribute provided
...10/In-Celebration-Square-1-300x300-1.pngA group of people raising their champagne glasses to each other
...Elephant-@georgeloganphotos-500-WIDE.jpgNo alt attribute provided
...2023/10/RTRFHE1-300x169-1-1920x1080.jpegClose up of an orangutan looking through bars
...at-Dudley-Zoo-website-hero-1292x1080.jpgAn orangutan sits on the concrete floor of its enclosure at Dudley Zoo
...025/07/Wanjala-1920x1080-1-1292x1080.jpgA close-up photo of a pangolin standing amongst long grass
.../born-free/assets/images/footer-logo.pngBorn Free
...eeb-1eaf-45fa-8b10-83c54f325bc4/en/whiteFundraising Regulator badge with validation link

Page structure

H1 heading
(Critically important)
Born Free
The H1 heading is too short (9 characters). It should be at least 20 Characters long.
Headings
(Important)
The heading structure is perfect.

Heading structure

Heading levelContent
H1 Born Free
H2 Born Free. Not For A Cage.
H2 Support Born Free
H2 Time to go #TankFree
H2 Adopt an Animal
H2 Upcoming Events
H2 Leave a Gift in Your Will
H2 Play Our Weekly Lottery
H2 Philanthropy
H2 Fundraise for us
H2 Challenge Events
H2 Run Wild
H2 Give in Celebration
H2 Fundraising for Kids
H2 Raise The Red Flag
H2 Latest from Born Free
H2 Pathways to Freedom - find out more about Born Free's future plans
H2 Will you step up for lions this summer? Join our Walk on the Wild Side!
H2 Wild animals are Born Free, not for a cage. Will you stand up for captive great apes?
H2 Jungle not jail for our closest cousins
H2 Update on Wanjala, the orphan pangolin
H3 Get in touch
H3 Quicklinks
H3 About Born Free
Some internal links have dynamic parameters. All internal URLs, which are not marked as nofollow, should not contain dynamic parameters.
Some anchor texts are used more than once.
The number of internal links is ok.
None of the anchor texts is too long.
There are 12 external links on this page.

Found links on this page

LinkAttributesAnchor text
https://www.bornfree.org.uk/Anchor Skip to content
https://www.bornfree.org.uk/Born Free
IMG-ALT Born Free
/our-work/Subdomain Our Work
/conservation-communities/Subdomain Conservation & Communities
/rescue/Subdomain Wildlife Rescue
/captive-animals/Subdomain Animals in Captivity
/wildlife-trade/Subdomain Wildlife Trade
/uk-education/Subdomain UK Education
/climate-change-and-biodiversi...Subdomain Climate Change & Biodiversity Loss
/publications/Subdomain Publications & Resources
/take-action/Subdomain Take Action
/captivecousins/Subdomain Great Apes - Our Captive Cousins
/roarfreeuk/Subdomain Roar-Free UK
/elephant-free-uk/Subdomain Elephant-Free UK
/protecting-hares/Subdomain Protect UK Hares
/selfish-selfies/Subdomain Stop Selfish Selfies
/raise-the-red-flag/Subdomain Raise The Red Flag
/take-action/Subdomain Our Campaigns
/donate/Subdomain Support Born Free
/donate/Subdomain Give a Regular Gift
/adopt/Subdomain Adopt An Animal
/legacies/Subdomain Leave a Gift in Your Will
/wildlife-lottery/Subdomain Play Our Weekly Lottery
/fundraising/Subdomain Fundraise For Us
/events/Subdomain Events
/philanthropy/Subdomain Philanthropy
/corporate-partners/Subdomain Corporate Partners
/trusts-foundations/Subdomain Trusts & Foundations
http://www.bornfree.org.uk/adopt/Subdomain Adopt
https://shop.bornfree.org.uk/External Subdomain Shop
/donate/Subdomain Donate
/about-us/Subdomain About Us
/where-we-work/Subdomain Where We Work
/animals/Subdomain Wildlife
/news-updates/Subdomain News & Updates
/subscribe/Subdomain Subscribe
/our-work/Subdomain Text duplicate Our Work
/conservation-communities/Subdomain Text duplicate Conservation & Communities
/rescue/Subdomain Text duplicate Wildlife Rescue
/captive-animals/Subdomain Text duplicate Animals in Captivity
/wildlife-trade/Subdomain Text duplicate Wildlife Trade
/uk-education/Subdomain Text duplicate UK Education
/climate-change-and-biodiversi...Subdomain Text duplicate Climate Change & Biodiversity Loss
/publications/Subdomain Text duplicate Publications & Resources
/take-action/Subdomain Text duplicate Take Action
/captivecousins/Subdomain Text duplicate Great Apes - Our Captive Cousins
/roarfreeuk/Subdomain Text duplicate Roar-Free UK
/elephant-free-uk/Subdomain Text duplicate Elephant-Free UK
/protecting-hares/Subdomain Text duplicate Protect UK Hares
/selfish-selfies/Subdomain Text duplicate Stop Selfish Selfies
/raise-the-red-flag/Subdomain Text duplicate Raise The Red Flag
/take-action/Subdomain Text duplicate Our Campaigns
/donate/Subdomain Text duplicate Support Born Free
/donate/Subdomain Text duplicate Give a Regular Gift
/adopt/Subdomain Text duplicate Adopt An Animal
/legacies/Subdomain Text duplicate Leave a Gift in Your Will
/wildlife-lottery/Subdomain Text duplicate Play Our Weekly Lottery
/fundraising/Subdomain Text duplicate Fundraise For Us
/events/Subdomain Text duplicate Events
/philanthropy/Subdomain Text duplicate Philanthropy
/corporate-partners/Subdomain Text duplicate Corporate Partners
/trusts-foundations/Subdomain Text duplicate Trusts & Foundations
/about-us/Subdomain Text duplicate About Us
/where-we-work/Subdomain Text duplicate Where We Work
/animals/Subdomain Text duplicate Wildlife
/news-updates/Subdomain Text duplicate News & Updates
/subscribe/Subdomain Text duplicate Subscribe
https://www.youtube.com/watch?...External Subdomain Play video
https://support.bornfree.org.u...External Subdomain SIGN THE PLEDGE
/tankfree/Subdomain Time to go #TankFree
/adopt/Subdomain Adopt an Animal
/events/Subdomain Upcoming Events
/legacies/Subdomain Text duplicate Leave a Gift in Your Will
/wildlife-lottery/Subdomain Text duplicate Play Our Weekly Lottery
/philanthropy/Subdomain Text duplicate Philanthropy
/fundraising/Subdomain Fundraising Information
/fundraising/challenges/Subdomain Challenge Events
/fundraising/run-wild/Subdomain Run Wild
/fundraising/in-celebration/Subdomain Give in Celebration
/fun-fundraising-ideas/Subdomain Fundraising for Kids
/raise-the-red-flag/Subdomain Text duplicate Raise The Red Flag
/news/pathways-to-freedom-the-...Subdomain Pathways to Freedom - find out more about Born Free's future plans
/news/will-you-step-up-for-lio...Subdomain Will you step up for lions this summer? Join our Walk on the Wild Side!
https://support.bornfree.org.u...External Subdomain Wild animals are Born Free, not for a cage. Will you stand up for captive great apes?
/news-updates/?filter_news_typ...Subdomain News
/news-updates/?filter_fields_o...Subdomain Policy
/news-updates/?filter_species=...Subdomain Gorilla
/news-updates/?filter_species=...Subdomain Orangutan
/news-updates/?filter_species=...Subdomain Chimpanzee
/news-updates/?filter_species=...Subdomain Bonobo
/news-updates/?filter_theme=58...Subdomain Zoos & Aquaria
/news-updates/?filter_theme=56...Subdomain Captivity
/news/jungle-not-jail-for-our-...Subdomain Jungle not jail for our closest cousins
/news-updates/?filter_news_typ...Subdomain Text duplicate News
/news-updates/?filter_fields_o...Subdomain Rescue & Care
/news-updates/?filter_species=...Subdomain Pangolin
/news-updates/?filter_theme=49...Subdomain Animal Rescue
/news-updates/?filter_theme=74...Subdomain Text duplicate Wildlife Trade
/news/update-on-wanjala-the-or...Subdomain Update on Wanjala, the orphan pangolin
https://www.bornfree.org.uk/Text duplicate IMG-ALT Born Free
/cdn-cgi/l/email-protection[email protected]
/cdn-cgi/l/email-protectionText duplicate [email protected]
https://www.facebook.com/bornf...New window External Subdomain facebook (opens in a new window)
https://twitter.com/BornFreeFDNNew window External twitter (opens in a new window)
https://www.instagram.com/born...New window External Subdomain instagram (opens in a new window)
https://www.linkedin.com/compa...New window External Subdomain linkedin (opens in a new window)
https://www.youtube.com/bornfr...New window External Subdomain youtube (opens in a new window)
https://www.tiktok.com/@bornfr...New window External Subdomain tiktok (opens in a new window)
/donate/Subdomain Donate to Born Free
/raise-the-red-flag/report/Subdomain Captive Animal Report Form
/legacies/Subdomain Text duplicate Leave a Gift in Your Will
/animals/Subdomain Wildlife Information
/events/Subdomain Born Free Events
/about-us/Subdomain Text duplicate About Us
/annual-reports/Subdomain Annual Reports
/careers/Subdomain Careers at Born Free
/contact-us/Subdomain Contact Us
https://www.bornfree.org.uk/team/Subdomain Meet the Team
/subscribe/Subdomain Text duplicate Subscribe
/terms-conditions/Subdomain Terms & conditions
/policies/Subdomain Our Policy Documents
/privacy-policy/Subdomain Privacy policy
/fundraising-promise/Subdomain Fundraising Promise
/sitemap.xmlSubdomain Sitemap
http://www.fatbeehive.com/New window External Subdomain Fat Beehive
https://www.fundraisingregulat...External Subdomain IMG-ALT Fundraising Regulator badge with validation link

Server configuration

HTTP redirects
(Critically important)
This page redirects to "https://www.bornfree.org.uk/"
HTTP header
(Important)
The X-powered header is sent within the response header. (unnecessary)
The web server transmits the web page (HTML) in compressed form.
Performance
(Somewhat important)
The page response time is excellent with 0.21 seconds.
The file size of the HTML document is fine (101 kB).

HTTP Response Header

NameValue
dateTue, 05 Aug 2025 12:05:47 GMT
content-typetext/html; charset=UTF-8
varyAccept-Encoding
expiresThu, 19 Nov 1981 08:52:00 GMT
link<https://www.bornfree.org.uk/wp-json/>; rel="https://api.w.org/"
pragmano-cache
x-dlm-no-waypointstrue
x-powered-byWP Engine
x-cacheableSHORT
cache-controlmax-age=600, must-revalidate
x-cacheHIT: 3
x-cache-groupnormal
x-orig-cache-controlmax-age=300
cf-cache-statusDYNAMIC
servercloudflare
cf-ray96a62a2d2bc1d69a-CDG
content-encodingbr
alt-svch3=":443"; ma=86400
statuscode200
http_versionHTTP/2

External factors

This page is referenced by wikipedia.
This website has excellent links from other websites.
This page has backlinks from 849 referring domains.
This page has 13,697 backlinks.
This page has backlinks from 622 different ip addresses.

Links from Wikipedia

You can find more links using Wikipedia search

Robots.txt

User-agent: *
Disallow: /wp-admin/
Allow: /wp-admin/admin-ajax.php

Sitemap: https://www.bornfree.org.uk/sitemap.xml

Similar sites

Search preview

www.bornfree.org.uk
We Are Born Free - Since 1984 we have worked tirelessly for the con...
International wildlife charity rescuing, conserving & protecting wild animals & their natural habitat for generations to come.

Most important keywords

Following keywords were found. You can check the keyword optimization of this page for each keyword.

KeywordResultRecheck
Born81%Check
Free81%Check
Born Free81%Check
Support Born Free68%Check
Born Free Foundation68%Check
Animal66%Check
wild65%Check
Wild Animals63%Check
Animals61%Check
New Born59%Check
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