Bobbibrown.com.au - SEO Checker

Overview of the SEO Check
Meta information
100% 
Page quality
65% 
Page structure
79% 
Link structure
27% 
Server
54% 
External factors
100% 
SEO Score
Response time
0.36 s
File size
2,406.70 kB
Words
1116
Media files
22
Number of links
216 internal / 35 external

Task list of SEO Improvements

Meta specifications

Title
(Critically important)
Cosmetics & Skincare | Bobbi Brown Cosmetics
The length of the page title is perfect. (428 pixels out of 580 max pixel length)
There are no duplicate words in the title
Meta description
(Critically important)
Shop makeup and skincare products on Bobbi Brown Cosmetics online. Learn Bobbi's latest looks, makeup tips and techniques.
The length of the meta description is perfect. (786 pixels out of 1000 max pixel length)
Crawlability
(Critically important)
There are no problems in accessing the website.
Canonical URL
(Important)
https://www.bobbibrown.com.au/
There is a valid canonical link specified.
Language
(Somewhat important)
Language detected in text: en
Language defined in HTML: en-au
Server location: United States of America
The following language is defined by HTML: en-au
Alternate/Hreflang Links
(Somewhat important)
The specified alternate links have no errors.
Other meta tags
(Somewhat important)
There is no rel next meta tag on this page.
There is no rel prev meta tag on this page.
Domain
(Somewhat important)
The domain is no subdomain.
The domain length is good.
The domain does not contain non-latin characters.
Page URL
(Somewhat important)
No parameters were found in the URL.
No session ID was found in the URL.
The URL does not have too many subdirectories.
Charset encoding
(Somewhat important)
The charset encoding (UTF-8) is set correctly.
Doctype
(Nice to have)
The doctype HTML 5 is set correctly.
The doctype is placed at first in the HTML code.
Favicon
(Nice to have)
The favicon is linked correctly.

Meta tags

NameValue
viewportwidth=device-width, initial-scale=1
HandheldFriendlytrue
MobileOptimizedwidth
google-site-verificationAqF-gi-FMPm2-P5aWJUqruzQClDZQjQigrtowraDyrc
descriptionShop makeup and skincare products on Bobbi Brown Cosmetics online. Learn Bobbi's latest looks, makeup tips and techniques.
keywordsCosmetics
langen-au
fb:app_id714160262072064
og:site_nameBobbi Brown Australia
og:typearticle
og:titleHome
og:descriptionSimple How-To's, perfect products and real advice on how to look and feel your best.
og:imagehttp://www.bobbibrowncosmetics.com/media/export/cms/Homepage/HP_SFSSE_2.0_Product__image_2200x700.jpg
X-UA-CompatibleIE=edge,chrome=1
cleartypeon
charsetutf-8

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Page quality

Content
(Critically important)
There are 6 text duplicates on this page:
  • Duplicate 1: By clicking “Continue with Facebook”, I agree to Bobbi Brown's Terms a...
  • Duplicate 2: The Estée Lauder Companies acknowledges the Traditional Owners of the ...
  • Duplicate 3: To get the best possible experience using our website we recommend you...
This page contains 1116 words. That's ok.
25.5% of the text are stop words.
Keywords used in the page title are also used in the page content. That's good!
The page contains a listing, which indicates a good text layout.
9 paragraphs were found on this page.
The text content is perfect.
No placeholders texts or images were found.
The average number of words per sentence of 18.71 words is good.
Frames
(Critically important)
This page does not use a frameset.
Mobile optimization
(Somewhat important)
The file size of the HTML document is very large (2406.7 kB).
A viewport "width=device-width, initial-scale=1" is provided.
At least one Apple touch icon is specified.
Bold and strong tags
(Somewhat important)
Empty bold or strong tags were found on this page.
Image SEO
(Somewhat important)
13 images have no alt attribute. The content of alt attributes is used by search engines.
Social Networks
(Nice to have)
This page is optimized perfectly for social networks.
Additional markup
(Nice to have)
No additional page markup was found.
HTTPS
(Somewhat important)
This website uses HTTPS to protect privacy and integrity of the exchanged data.
All included files are also transferred via HTTPS.

Page structure

H1 heading
(Critically important)
There is no H1 heading specified.
Headings
(Important)
The structure of headings is missing one or more levels. Do not skip heading levels.

Heading structure

Heading levelContent
H3 Did you know your Internet Explorer is out of date?
Some internal links have dynamic parameters. All internal URLs, which are not marked as nofollow, should not contain dynamic parameters.
Some anchor texts are used more than once.
9 links don't have an anchor text.
The number of internal links is ok.
None of the anchor texts is too long.
There are too many external links (35) on this page.
LinkAttributesAnchor text
/shared/admin/poa_signout.tmplcsr signout
/shared/admin/protected/phone_...Reset customer
/checkout/viewcart.tmplCustomer Cart
/shared/admin/protected/quikse...QuikSearch
/last-chanceBoxing Day sale: 30% off selected items. Shop the sale.
/account/email-sms-signup.tmplNew to Bobbi Brown? Sign up and enjoy 10% Off your first order.
/customer-serviceCall 1800 304 283 to speak to an artist for phone orders and product recommendations.
/products/14017/makeup/face/fo...Foundation
/products/14018/makeup/face/co...Corrector and Concealer
/product/2326/24845/makeup/eye...Long-Wear Cream Shadow Stick
/product/14007/7485/Skincare/M...Vitamin Enriched Face Base
/products/13996/palettes-and-setsPalettes
/offers-landing-pageOffers
/account/signin.tmplSign in
/account/index.tmplHi
/products/14460/newNew
/products/14460/newText duplicate New
/products/14460/newShop All New
/products/14460/newDisney Alice In Wonderland Collection
/complexion-setsComplexion Sets
/holiday-gift-guideNEW Holiday Collection
/lip-finderNEW Lip Quiz
/product/2342/136804/makeup/li...NEW Luxe Cashmere Matte Lipstick
/products/35775/best-sellers/v...Limited-Edition Value Sets
/holiday-gift-guideNo Text
/holiday-gift-guideNEW Limited-Edition Wrapped in Wonder Holiday Collection
A-TITLE <i>NEW</i> Limited-Edition Wrapped in Wonder Holiday Collection
/product/2342/136804/makeup/li...No Text
/product/2342/136804/makeup/li...Luxe Cashmere Matte Lipstick
A-TITLE Luxe Cashmere Matte Lipstick
/complexion-setsText duplicate IMG-ALT Complexion Sets
/complexion-setsText duplicate Complexion Sets
A-TITLE Complexion Sets
/products/14358/best-sellersBestsellers
/products/14358/best-sellersText duplicate Bestsellers
/products/14358/best-sellersShop All Bestsellers
/product/14007/7485/skincare/m...Text duplicate Vitamin Enriched Face Base
/product/14017/129115/makeup/f...Weightless Skin Foundation SPF 15
/product/14018/101716/makeup/f...Skin Concealer Stick
/product/13994/100908/makeup/f...Skin Corrector Stick
/product/14013/123703/skincare...Soothing Cleansing Oil
/product/2341/110333/makeup/li...Extra Lip Tint
/product/2326/24845/makeup/eye...Text duplicate Long-Wear Cream Shadow Stick
/product/2332/27021/makeup/eye...Smokey Eye Mascara
/product/23824/55765/makeup/fa...Highlighting Powder
/product/2326/24845/makeup/eye...No Text
/product/2326/24845/makeup/eye...Text duplicate Long-Wear Cream Shadow Stick
A-TITLE Long-Wear Cream Shadow Stick
/product/14007/7485/skincare/m...No Text
/product/14007/7485/skincare/m...Text duplicate Vitamin Enriched Face Base
A-TITLE Vitamin Enriched Face Base
/product/14017/129115/makeup/f...No Text
/product/14017/129115/makeup/f...Text duplicate Weightless Skin Foundation SPF 15
A-TITLE Weightless Skin Foundation SPF 15
/products/35775/best-sellers/v...Gifts & Sets
/products/35775/best-sellers/v...Shop All Gifts & Sets
/products/15605/holidayHoliday Collection
/products/36221/holiday/holida...Best Sellers
/products/15611/holiday/palett...Palettes & Sets
/products/35775/best-sellers/v...Value Sets
/products/36205/holiday/stocki...Gifts Under $100
/products/33968/holiday/skinca...Gifts For The Skincare Lover
/products/33972/holiday/statem...Gifts For The Statement Maker
/products/38471/luxe-collectio...Gifts For The Minimalist
/giftcardseGift Cards
/holiday-gift-guideHoliday Gift Guide
/complexion-setsText duplicate Complexion Sets
/complexion-setsNo Text
/complexion-setsText duplicate Complexion Sets
A-TITLE Complexion Sets
/holiday-gift-guideNo Text
/holiday-gift-guideGifts for everyone on your list.
A-TITLE Gifts for everyone on your list.
/products/14695/back-in-stockBack In Stock
/products/2321/makeupMakeup
/products/2321/makeupShop All Makeup
/products/13994/makeup/faceFace
/products/13994/makeup/faceShop All Face
/products/14017/makeup/face/fo...Text duplicate Foundation
/products/14018/makeup/face/co...Corrector & Concealer
/products/14019/makeup/face/po...Powder
/products/22040/makeup/face/pr...Primer
/products/14011/skincare/makeu...Makeup Remover
/products/2326/makeup/eyesEye
/products/2326/makeup/eyesShop All Eye
/products/2330/makeup/eyes/eye...Eye Shadow & Palettes
/products/2328/makeup/eyes/eye...Eyeliner
/products/2327/makeup/eyes/browsBrow
/products/2332/makeup/eyes/mas...Mascara
/products/2339/makeup/lipsLip
/products/2339/makeup/lipsShop All Lip
/products/2342/Makeup/Lips/Lip...Lipstick
/products/2340/Makeup/Lips/Lip...Lip Gloss
/products/2341/Makeup/Lips/Lip...Lip Balms, Serums & Tints
/products/2343/Makeup/Lips/Lip...Lip Liner
/lip-finderText duplicate NEW Lip Quiz
/products/23824/makeup/face/ch...Cheek
/products/23824/makeup/face/ch...Shop All Cheek
/products/14021/makeup/face/blushBlush
/products/14022/makeup/face/hi...Highlight & Glow
/products/14020/makeup/face/br...Bronzer
/products/13995/brushes-toolsMakeup Brushes
/weightless-skin-foundationWeightless Skin Foundation
/products/15515/makeup/eyes/lo...Long Wear Collection
/wedding-beauty-essentialsBridal Essentials
/how-toHow-To Videos
/products/14006/skincareSkincare
/products/14006/skincareShop All Skincare
/products/14006/skincareText duplicate Skincare
/products/14007/skincare/moist...Moisturisers
/products/14009/skincare/tinte...Tinted Moisturisers
/products/14013/skincare/clean...Cleansers & Toners
/products/14015/skincare/serum...Serums & Treatments
/products/14008/skincare/eye-careEye & Lip Care
/products/23830/skincare/primersText duplicate Primer
/products/23807/skincare/conce...Wrinkle Treatment
/products/23805/skincare/conce...Pore & Blemishes
/products/23806/skincare/conce...Redness & Irritation
/products/23804/skincare/conce...Extra Moisture & Repair
/products/23803/skincare/conce...Dullness & Discolouration
/products/18511/skincare/skin-...Extra Dry
/products/18512/skincare/skin-...Dry
/products/18513/skincare/skin-...Normal
/products/18514/skincare/skin-...Oily
/discover-vitamin-enrichedVitamin Enriched Collection
/how-toText duplicate How-To Videos
/the-mini-barMinis
/trendsTrends
/trending-nowTrending on Social
/bridalWedding Beauty
/how-toText duplicate How-To Videos
/guidesProduct Guides
/digital-servicesServices
/customer-serviceBeauty Chat
/live-videosBobbi Brown Live
/virtual-try-onVirtual Try-On
/lip-finderText duplicate NEW Lip Quiz
/our-storyOur Story
/pro-artistsOur Artists
/ingredients-glossaryIngredients
/citizenship-sustainabilitySustainability
/carbon-neutral-shippingCarbon Neutral Shipping
/lip-finderIMG-ALT Lip Quiz
/lip-finderText duplicate NEW Lip Quiz
A-TITLE <i>NEW</i> Lip Quiz
/virtual-try-onNo Text
/virtual-try-onMakeup Virtual Try-On
A-TITLE Makeup Virtual Try-On
/offersSpecial Offers
/offersText duplicate Special Offers
/offersSee All Special Offers
/last-chance30% Off Last Chance Items
/rate-review-winReview & Win a $250 eGift Card
/products/14460/newFree Samples & Shipping With Any Order
/afterpayAfterpay
/products/14017/Makeup/Face-an...No Question Returns on Complexion
/sign-upNo Text
/sign-upSign up and get 10% off your first order.
A-TITLE Sign up and get 10% off your first order.
/last-chanceIMG-ALT Last chance
/last-chanceBoxing Day sale: 30% off selected items.*
A-TITLE Boxing Day sale: 30% off selected items.*
/store_locatorFind a store
/trackTrack my order
https://www.bobbibrown.com.au/A-TITLE BobbiBrown
/products/14017/makeup/face/fo...Text duplicate Foundation
/products/14018/makeup/face/co...Text duplicate Corrector and Concealer
/product/2326/24845/makeup/eye...Text duplicate Long-Wear Cream Shadow Stick
/product/14007/7485/Skincare/M...Text duplicate Vitamin Enriched Face Base
/products/13996/palettes-and-setsText duplicate Palettes
/offers-landing-pageText duplicate Offers
/store_locatorText duplicate Find a store
/trackText duplicate Track my order
/account/signin.tmplText duplicate Sign in
/account/password_request.tmplForgot Password?
/customer-service-corporateNew window Terms and Conditions
/customer-service-corporateNew window Privacy Policy
/customer-service-corporateNew window Text duplicate Terms and Conditions
/customer-service-corporateNew window Text duplicate Privacy Policy
/customer-service-corporateNew window Text duplicate Terms and Conditions
/customer-service-corporateNew window Text duplicate Privacy Policy
/account/index.tmplProfile
/account/order_history/index.tmplOrders
/account/favorites/index.tmplFavourites
/account/signin.tmpl?_SUBMIT=s...Log Out
/checkout/viewcart.tmpl( 0 )
/last-chanceShop the sale
A-TITLE Shop the sale
/last-chanceT&Cs apply.
/products/14460/newShop now
A-TITLE Shop now
/product/14019/142605/makeup/f...Alice in Wonderland Eye Shadow Palette.
/product/13996/139558/palettes...Text duplicate Shop now
/product/14460/139560/new/vita...2-in-1 Vitamin Enriched Face Base
/product/14013/139559/skincare...Soothing Cleansing Oil.
/products/14460/newText duplicate Shop now
/product/2342/106434/makeup/li...Luxe Lipstick.
https://product/2342/106434/ma...External Anchor Text duplicate Shop now
/product/14019/142605/makeup/f...Sheer Finish Pressed Powder
/product/14019/142605/makeup/f...Text duplicate Shop now
/customer-service-contact-usEmail Us
/customer-service-corporateNew window Financial Incentive
/customer-service-corporateNew window Text duplicate Privacy Policy
/customer-service-corporateNew window Text duplicate Privacy Policy
/account/signin.tmplMy Account
/account/order_history/index.tmplMy Orders
/trackTrack My Order
/bobbi-proBobbi Brown Pro
/store_locatorStore Locator
/giftcardsGift Cards
/customer-service-returnsPerfect Match Guarantee Program
/unidays-student-discountUNiDAYS
/customer-serviceContact Us
https://z1.liveper.sn/api/acco...External Subdomain Chat with Us
/customer-service-shippingShipping & Delivery
/customer-service-faqsFAQs
/paymentsAfterPay
/paymentsKlarna
/paymentsAlipay
/store_locatorText duplicate Store Locator
/shop-with-usWhy Shop With Bobbi
https://z1.liveper.sn/api/acco...External Subdomain Live Chat with an Artist
/digital-servicesVirtual Artistry Consultations
/live-videosText duplicate Bobbi Brown Live
https://www.instagram.com/bobb...New window External Subdomain A-TITLE Instagram
https://www.facebook.com/Bobbi...New window External Subdomain A-TITLE Facebook
http://twitter.com/BobbiBrownNew window External A-TITLE Twitter
https://www.pinterest.com/Bobb...New window External Subdomain A-TITLE Pinterest
https://www.tiktok.com/@bobbib...New window External Subdomain A-TITLE TikTok
https://www.youtube.com/BobbiB...New window External Subdomain A-TITLE YouTube
/customer-service-corporateIMG-ALT Bobbi Brown Official Site
https://www.bobbibrown.com.au/New window Australia
https://www.bobbibrown.at/New window External Subdomain Austria
https://www.bobbibrown.be/New window External Subdomain Belgium
https://www.bobbibrowncosmetic...New window External Subdomain Canada
https://www.bobbibrown.com.cn/New window External Subdomain Mainland China
https://www.bobbibrowncosmetic...New window External Subdomain France
https://www.bobbibrown.de/New window External Subdomain Germany
https://www.bobbibrown.gr/New window External Subdomain Greece
https://www.bobbibrown.com.hk/New window External Subdomain Hong Kong, SAR of China
https://www.bobbibrown.in/New window External Subdomain India
https://www.bobbibrown.co.il/New window External Subdomain Israel
https://www.bobbibrown.it/New window External Subdomain Italy
https://www.bobbibrown.jp/New window External Subdomain Japan
https://www.bobbibrown.com.mx/New window External Subdomain Mexico
https://www.bobbibrown.nl/New window External Subdomain Netherlands
https://www.bobbibrown.es/New window External Subdomain Spain
https://www.bobbibrown.co.za/New window External Subdomain South Africa
https://www.bobbibrown.co.kr/New window External Subdomain South Korea
https://www.bobbibrown.ch/New window External Subdomain Switzerland
https://www.bobbibrown.com.tw/New window External Subdomain Taiwan, China
https://www.bobbibrown.co.th/New window External Subdomain Thailand
https://www.bobbibrown.com.tr/New window External Subdomain Turkey
https://www.bobbibrown.co.uk/New window External Subdomain United Kingdom
https://www.bobbibrowncosmetic...New window External Subdomain United States
/customer-service-corporateTerms & Conditions
/customer-service-corporateDo Not Sell or Share My Personal Information / Targeted Ads
https://privacyportal.onetrust...External Subdomain Limit Use of My Sensitive Personal Information
/customer-service-corporateText duplicate Privacy Policy
/customer-service-corporateText duplicate Terms & Conditions
/customer-service-corporateInterest Based Ads
/customer-service-corporateText duplicate Privacy Policy
/offers-landing-pageYOUR GIFT Spend $100 and receive a Winter Beauty Set
http://www.microsoft.com/en-us...New window External Subdomain Upgrade
http://www.microsoft.com/en-us...New window External Subdomain Text duplicate Upgrade

Server configuration

HTTP redirects
(Critically important)
This page redirects to "https://www.bobbibrown.com.au/"
HTTP header
(Important)
No X-Powered HTTP header is sent.
The web server transmits the web page (HTML) in compressed form.
Performance
(Somewhat important)
The file size of the HTML document is very large (2,407 kB).
The page response time is excellent with 0.36 seconds.

HTTP Response Header

NameValue
content-typetext/html; charset=utf-8
x-content-type-optionsnosniff
expiresSun, 19 Nov 1978 05:00:00 GMT
x-brandbobbibrown
content-languageen-e-AUS
x-frame-optionsSAMEORIGIN
ac-elc1
cneonctionclose
cache-tagALL, bobbibrown, 365715
cache-controlpublic
last-modifiedMon, 29 Dec 2025 00:07:01 GMT
x-varnish2184298249 2227853660
x-akamai-transformed9 190254 0 pmb=mRUM,2
varyAccept-Encoding
content-encodingbr
dateMon, 29 Dec 2025 00:31:03 GMT
set-cookie61 Characters
server-timingcdn-cache; desc=HIT
warning299 Akamai
referrer-policystrict-origin-when-cross-origin
strict-transport-securitymax-age=31536000 ; includeSubDomains ; preload
content-security-policyframe-ancestors 'self' *.google.com *.googleusercontent.com
x-akamai-devicedetectedDesktop
akamai-grn0.c2a72917.1766968263.31653420
statuscode200
http_versionHTTP/2

External factors

This website has excellent links from other websites.
This page has backlinks from 77 referring domains.
This page has 1,232 backlinks.
This page has backlinks from 56 different ip addresses.

Links from Wikipedia

No links from Wikipedia were found.

Robots.txt

# Global robots.txt file.
# Version: 20240418
User-agent: *
Allow: /misc/*.css$
Allow: /misc/*.css?
Allow: /misc/*.js$
Allow: /misc/*.js?
Allow: /misc/*.gif
Allow: /misc/*.jpg
Allow: /misc/*.jpeg
Allow: /misc/*.png
Allow: /modules/*.css$
Allow: /modules/*.css?
Allow: /modules/*.js$
Allow: /modules/*.js?
Allow: /modules/*.gif
Allow: /modules/*.jpg
Allow: /modules/*.jpeg
Allow: /modules/*.png
Allow: /profiles/*.css$
Allow: /profiles/*.css?
Allow: /profiles/*.js$
Allow: /profiles/*.js?
Allow: /profiles/*.gif
Allow: /profiles/*.jpg
Allow: /profiles/*.jpeg
Allow: /profiles/*.png
Allow: /themes/*.css$
Allow: /themes/*.css?
Allow: /themes/*.js$
Allow: /themes/*.js?
Allow: /themes/*.gif
Allow: */themes/*.ico
Allow: /themes/*.jpg
Allow: /themes/*.jpeg
Allow: /themes/*.png
# Directories
Disallow: /includes
Disallow: /misc/
Disallow: /modules/
Disallow: /profiles/
Disallow: /scripts/
Disallow: /themes/
Disallow: /templates/
Disallow: /shared/
# Files
Disallow: /CHANGELOG.txt
Disallow: /cron.php
Disallow: /INSTALL.mysql.txt
Disallow: /INSTALL.pgsql.txt
Disallow: /INSTALL.sqlite.txt
Disallow: /install.php
Disallow: /INSTALL.txt
Disallow: /LICENSE.txt
Disallow: /MAINTAINERS.txt
Disallow: /update.php
Disallow: /UPGRADE.txt
Disallow: /xmlrpc.php
# Paths (clean URLs)
Disallow: /admin*
Disallow: /comment/reply*
Disallow: /filter/tips*
Disallow: /node/add*
Disallow: */user/register*
Disallow: */user/password*
Disallow: */user/login*
Disallow: */user/logout*
Disallow: */404-page
Disallow: */site_down*.html
Disallow: /*vto_open*
Disallow: /*COLLECTION_ID*
Disallow: /*_SUBMIT*
Disallow: /*embed=*
Disallow: /*RETURN_URL*
Disallow: /*vto_disclose*
Disallow: /*addtobag=*
# Paths (no clean URLs)
Disallow: /?q=admin*
Disallow: /?q=comment/reply*
Disallow: /?q=filter/tips*
Disallow: /?q=node/add*
Disallow: /?q=search*
Disallow: /?q=user/password*
Disallow: /?q=user/register*
Disallow: /?q=user/login*
Disallow: /?q=user/logout*
Disallow: /?q=esearch*
Disallow: /review/create?*
# Vulcan paths
Disallow: /styleguide
Disallow: /translators/t-com
Disallow: /cart
Disallow: /cart/*
Disallow: /checkout
Disallow: /checkout/*
# Yandex
User-agent: Yandex
Clean-param: danboid&epik&bg&id&nb&cm_ven&external-test-ids&_openstat&from&admitad
Clean-param: utm_source&utm_medium&utm_campaign&utm_term&utm_content&yclid&gclid&fbclid
Clean-param: yhid&vto_open&footerclick&cm_mmc&utm_reqid&qs&size&navclick
Sitemap: https://www.bobbibrown.com.au/sitemap.xml

Search preview

www.bobbibrown.com.au
Cosmetics & Skincare | Bobbi Brown Cosmetics
Shop makeup and skincare products on Bobbi Brown Cosmetics online. Learn Bobbi's latest looks, makeup tips and techniques.

Most important keywords

Following keywords were found. You can check the keyword optimization of this page for each keyword.

KeywordResultRecheck
Bobbi71%Check
Brown71%Check
Bobbi Brown71%Check
Bobbi Brown Cosmetics63%Check
New Bobbi Brown59%Check
Skincare58%Check
Cosmetics54%Check
Cosmetics Skincare54%Check
Skincare Makeup52%Check
Makeup and Skincare50%Check

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Cookie Policy

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