Blueshieldca.com - SEO Checker

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Overview of the SEO Check
Meta information
98% 
Page quality
73% 
Page structure
91% 
Link structure
86% 
Server
54% 
External factors
100% 
SEO Score
Response time
1.04 s
File size
127.00 kB
Words
578
Media files
16
Number of links
67 internal / 10 external

Task list of SEO Improvements

Meta specifications

Title
(Critically important)
Health insurance plans | Blue Shield of California
The length of the page title is perfect. (435 pixels out of 580 max pixel length)
There are no duplicate words in the title
Meta description
(Critically important)
Blue Shield of CA offers both employer and individual & family HMO and PPO health insurance plans for every budget, as well as dental and vision coverage plans.
The meta description is too long: 1003 pixels from max. 1000 pixels. Optimize description
Crawlability
(Critically important)
There are no problems in accessing the website.
Canonical URL
(Important)
https://www.blueshieldca.com/en/home
There is a valid canonical link specified.
Language
(Somewhat important)
Language detected in text: en
Language defined in HTML: en
Server location: Germany
The following language is defined by HTML: en
Alternate/Hreflang Links
(Somewhat important)
The specified alternate links have no errors.
Other meta tags
(Somewhat important)
There is no rel next meta tag on this page.
There is no rel prev meta tag on this page.
Domain
(Somewhat important)
The domain is no subdomain.
The domain length is good.
The domain does not contain non-latin characters.
Page URL
(Somewhat important)
No parameters were found in the URL.
No session ID was found in the URL.
The URL does not have too many subdirectories.
Charset encoding
(Somewhat important)
The charset encoding (UTF-8) is set correctly.
Doctype
(Nice to have)
The doctype HTML 5 is set correctly.
The doctype is placed at first in the HTML code.
Favicon
(Nice to have)
The favicon is linked correctly.

Meta tags

NameValue
descriptionBlue Shield of CA offers both employer and individual & family HMO and PPO health insurance plans for every budget, as well as dental and vision coverage plans.
keywordsEmpty
authorBlue Shield CA
templatehome-page
viewportwidth=device-width, initial-scale=1
langen
twitter:site@BlueShieldCA
twitter:creator@BlueShieldCA
twitter:titleHealth insurance plans | Blue Shield of California
twitter:card/content/dam/bsca/en/shared/bsc-brand/logos/twitter/pazMGY.png
twitter:descriptionBlue Shield of CA offers both employer and individual & family HMO and PPO health insurance plans for every budget, as well as dental and vision coverage plans.
og:image/content/dam/bsca/en/shared/bsc-brand/logos/twitter/pazMGY.png
og:typeWebsite
og:site_nameBlueShieldCA
og:titleHealth insurance plans | Blue Shield of California
og:descriptionBlue Shield of CA offers both employer and individual & family HMO and PPO health insurance plans for every budget, as well as dental and vision coverage plans.
og:urlhttps://www.blueshieldca.com/en/home
charsetUTF-8

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Page quality

Content
(Critically important)
Words from the H1 heading are not used in the page content.
This page contains 578 words. That's ok.
33.4% of the text are stop words.
Keywords used in the page title are also used in the page content. That's good!
The page contains a listing, which indicates a good text layout.
5 paragraphs were found on this page.
No placeholders texts or images were found.
There are no duplicates on the site.
The average number of words per sentence of 19.75 words is good.
Frames
(Critically important)
This page does not use a frameset.
Mobile optimization
(Somewhat important)
No Apple touch icon is specified.
This page loads 28 JavaScript files. This may affect the load time negatively.
A viewport "width=device-width, initial-scale=1" is provided.
Bold and strong tags
(Somewhat important)
The usage of strong and bold tags is perfect. We recommend the use of up to 12 tags for this page.
Image SEO
(Somewhat important)
2 images have no alt attribute. The content of alt attributes is used by search engines.
Social Networks
(Nice to have)
This page is optimized perfectly for social networks.
Additional markup
(Nice to have)
No additional page markup was found.
HTTPS
(Somewhat important)
This website uses HTTPS to protect privacy and integrity of the exchanged data.
All included files are also transferred via HTTPS.

Media list

URLAlt attributeTitle
...am/bsca/en/shared/logos/primary_desk.pngBlue Shield of California, homepageBlue Shield of California, homepage
.../en/shared/icons/32px/32px_User_blue.svgIcon My profile
...d/icons/32px/32px_Health-record_blue.svgIcon Back to dashboard
.../shared/icons/32px/32px_Log out_blue.svgIcon Log out
...dam/bsca/cerulean-svg/circle-info-40.svgdefault Icon
...-common/resources/images/alert-close.svgClose Alert
...g?ts=1752004288978&fmt=png-alpha&dpr=offNo alt attribute provided
...NoOverhang-XLarge$&fmt=png-alpha&dpr=offmap of doctors, specialists and hospitals
...k-539282515-rgb?ts=1752004310770&dpr=offNo alt attribute provided
.../Diabetes_Heart_Disease-header-1810x1018Teaser Image
...ca/Diabetes_Prediabetes-header-1810x1018Teaser Image
...od_Immuniation_Article_Header_1200x706-1Teaser Image
...lib-common/resources/images/facebook.pngFacebook
...ib-common/resources/images/instagram.pngInstagram
...lib-common/resources/images/linkedin.pngLinkedIn
...rid=60d76b36-c492-4fee-ac6d-43989073d923TRUSTe

Page structure

H1 heading
(Critically important)
Get clear on preventive care
The H1 heading is perfect.
Headings
(Important)
Some headings occur twice on the page.
Some headings do not have any content.

Heading structure

Heading levelContent
H1 Get clear on preventive care
H2 2025 health coverage
H2 Eligible for Medi-Cal
H2 Considering Medicare
H2 Mental health
H2 Why Blue Shield?
H2 Featured articles
H3 The ABCs of heart disease and diabetes
H3 Your top questions about prediabetes answered
H3 Is your child behind on vaccinations? Now’s the time to catch up
H3 Member support
H3 Shop plans
H3 Our company
H3 Legal notices
H4 Shop plans Duplicate text
H4 Empty heading
H4 Be well
H4 Empty heading
H4 Additional links
H4 Get more from Blue Shield
H4 Empty heading
Some internal links have dynamic parameters. All internal URLs, which are not marked as nofollow, should not contain dynamic parameters.
Some anchor texts are used more than once.
The number of internal links is ok.
None of the anchor texts is too long.
There are 10 external links on this page.

Found links on this page

LinkAttributesAnchor text
/en/homeAnchor skip to main content
/vi/homeTiếng Việt
/zh/home中文
/es/homeEspañol
https://webpayments.billmatrix...External Subdomain Pay my premium
/en/employerEmployers
/en/brokerBrokers
/en/providerProviders
/en/homeIMG-ALT Blue Shield of California, homepage
/en/home/shop-plansOverview
/en/home/shop-plans/why-blue-s...What you get
/en/ifpNew window Individual and Family plans
/en/medicareNew window Medicare Plans
/en/bsp/our-plans/medi-calNew window Medi-Cal (Blue Shield Promise)
/en/home/shop-plans/your-emplo...Covered with employer
/en/home/shop-plans/maintain-c...Maintain coverage
/en/home/be-wellText duplicate Overview
/en/home/be-well/live-healthyLive healthy
/en/home/be-well/conditions-an...Conditions and care programs
/en/home/be-well/pharmacyPharmacy
/en/home/be-well/conditions-an...Your care options
/en/home/be-well/live-healthy/...Mental health resources
/en/home/get-moreText duplicate Overview
/en/home/get-more/understandin...Understanding health care
/en/home/get-more/your-health-...Your health & well-being
/en/home/get-more/innovationsInnovations in health care
/fad/homeFind a doctor
/loginLog in / Register
/loginLog In
/memberwebapp/connect/my-profileMy profile
IMG-ALT Icon My profile
/memberwebapp/connect/homeBack to dashboard
IMG-ALT Icon Back to dashboard
/memberwebapp/connect/homeNew window Log out
IMG-ALT Icon Log out
https://news.blueshieldca.com/...New window External Subdomain News Center.
/en/home/landing/preventive-ca...Subdomain Learn about preventive care
/en/ifpSubdomain Shop individual and family health plans
/en/bsp/our-plans/medi-calSubdomain Explore Blue Shield Promise
/en/medicareSubdomain Explore Medicare plans
/en/home/be-well/live-healthy/...Subdomain Get mental health resources
/fad/homeSubdomain Find a Doctor
/en/home/shop-plansGet started
/fad/homeSubdomain Text duplicate Find a doctor
/en/home/be-well/live-healthyText duplicate Get started
/en/home/be-well/live-healthy/...Learn more
/en/home/be-well/conditions-an...Get support
/en/home/be-well/live-healthy?Find discounts
/en/home/be-well/live-healthy/...Explore care options
/en/home/get-moreSee all articles
/en/home/get-more/your-health-...The ABCs of heart disease and diabetes
IMG-ALT Teaser Image
/en/home/get-more/your-health-...Your top questions about prediabetes answered
IMG-ALT Teaser Image
/en/home/get-more/your-health-...Is your child behind on vaccinations? Now’s the time to catch up
IMG-ALT Teaser Image
/en/home/contact-usContact us
/en/home/forms-unauthForms
/en/home/be-well/pharmacy/drug...Prior authorization list
/en/home/help-and-support/grie...File a grievance (complaint)
/en/home/help-and-resources/co...Confidential communications
https://ping-ext.blueshieldca....External Subdomain Register for an account
/en/home/about-blue-shield/mob...Download the mobile app
/en/home/about-blue-shield/mem...Sharing your health information
/en/ifpIndividual & family plans
/en/medicareMedicare plans
/en/home/shop-plans/your-emplo...Covered with an employer
/en/home/about-blue-shieldAbout Blue Shield
/en/home/about-blue-shield/pri...Trust Center
https://blueshieldcafoundation...External Blue Shield Foundation
https://news.blueshieldca.com/External Subdomain News
https://careers.blueshieldca.com/External Subdomain Careers
/en/home/about-blue-shield/non...Nondiscrimination notice
/en/home/site-help/terms-of-useTerms of use
/en/home/about-blue-shield/pri...Privacy
/en/home/help-and-resources/re...Regulatory notices
/vi/homeText duplicate Tiếng Việt
/zh/homeText duplicate 中文
/es/homeText duplicate Español
https://www.facebook.com/BlueS...New window External Subdomain IMG-ALT Facebook
A-TITLE Facebook
https://www.instagram.com/blue...New window External Subdomain IMG-ALT Instagram
A-TITLE Instagram
https://www.linkedin.com/compa...New window External Subdomain IMG-ALT LinkedIn
A-TITLE LinkedIn
https://privacy.truste.com/pri...New window External Subdomain IMG-ALT TRUSTe

Server configuration

HTTP redirects
(Critically important)
This page redirects to "https://www.blueshieldca.com/en/home"
HTTP header
(Important)
No X-Powered HTTP header is sent.
The web server transmits the web page (HTML) in compressed form.
Performance
(Somewhat important)
The page response time is slow (1.04 seconds). The response time should be less than 0.4 seconds. Slow websites are bad for search engine bots and also result in bad user experience.
This page loads 14 CSS files. This may affect the page load time negatively.
This page loads 28 JavaScript files. This may affect the load time negatively.
The file size of the HTML document is fine (127 kB).

HTTP Response Header

NameValue
x-cnectionclose
x-frame-optionsSAMEORIGIN
x-vhostpublish
last-modifiedThu, 07 Aug 2025 02:58:02 GMT
strict-transport-securitymax-age=31536000; includeSubDomains; preload
content-typetext/html;charset=utf-8
x-dispatcher${DISP_ID}
cache-controlmax-age=300
etag"1fb80-63bbda02d778b-gzip"
expiresThu, 07 Aug 2025 04:21:50 GMT
x-content-type-optionsnosniff
accept-rangesbytes
x-served-bycache-sjc10036-SJC, cache-sjc1000134-SJC
x-timerS1754540310.866670,VS0,VS0,VE1
varyAccept-Encoding
x-akamai-transformed0 - 0 -
content-encodinggzip
dateThu, 07 Aug 2025 04:18:29 GMT
content-length17956
connectionkeep-alive
set-cookie106 Characters
statuscode200
http_versionHTTP/1.1

External factors

This website has excellent links from other websites.
This page has backlinks from 197 referring domains.
This page has 2,861 backlinks.
This page has backlinks from 176 different ip addresses.

Links from Wikipedia

No links from Wikipedia were found.

Robots.txt

User-agent: Ultraseek
Disallow:

User-agent: AdsBot-Google 
Disallow:

User-agent: Googlebot
Disallow: /PERS
Disallow: /HearingAids

User-agent: *
Disallow: */downloads/
Disallow: */download/
Disallow: */css/
Disallow: */inc/
Disallow: */js/
Disallow: /bsc/servlet/
Disallow: /bsca/bsc/mysite/
Disallow: /bsca/bsc/member/
Disallow: /!ut/
Disallow: */graphics/

Disallow: /es/home/about-blue-shield/corporate-information/leadership*
Disallow: /en/home/about-blue-shield/corporate-information/leadership*
Disallow: /vi/home/about-blue-shield/corporate-information/leadership*
Disallow: /zh/home/about-blue-shield/corporate-information/leadership*

Sitemap: https://www.blueshieldca.com/sitemap.xml

Similar sites

Search preview

www.blueshieldca.com › home
Health insurance plans | Blue Shield of California
Blue Shield of CA offers both employer and individual & family HMO and PPO health insurance plans for every budget, as well as dental and vision coverage plans.

Most important keywords

Following keywords were found. You can check the keyword optimization of this page for each keyword.

KeywordResultRecheck
Blue77%Check
Shield77%Check
Blue Shield77%Check
health68%Check
get68%Check
Plans66%Check
Health Plans66%Check
Blue Shield Promise65%Check
Health Insurance64%Check
health insurance plans63%Check
Show more keywords and terms

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