Blog.insights.com - SEO Checker

Overview of the SEO Check
Meta information
80% 
Page quality
87% 
Page structure
29% 
Link structure
40% 
Server
94% 
External factors
9% 
SEO Score
Response time
0.52 s
File size
70.40 kB
Words
539
Media files
19
Number of links
88 internal / 14 external

Task list of SEO Improvements

Meta specifications

Title
(Critically important)
Welcome to the Insights Blog
The title contains the word Welcome to! More content should be covered in the title.
There are no duplicate words in the title
Meta description
(Critically important)
Welcome to the Insights blog
The meta description is too short. (178 pixels out of 1000 max pixel length) Optimize description
Crawlability
(Critically important)
There are no problems in accessing the website.
Canonical URL
(Important)
No canonical link is specified.
Language
(Somewhat important)
Language detected in text: en
Language defined in HTML: en-gb
Language defined in HTTP-Equiv meta tag: en-gb
Server location: United States of America
The following language is defined by HTML: en-gb
Alternate/Hreflang Links
(Somewhat important)
The specified alternate links have no errors.
Other meta tags
(Somewhat important)
There is no rel prev meta tag on this page.
Rel next URL https://blog.insights.com/en-gb/blog/page/2
The rel next and prev tags are set correctly.
Domain
(Somewhat important)
This page is hosted on a subdomain. Use a top level domain for better SEO results.
The domain does not contain non-latin characters.
Page URL
(Somewhat important)
No parameters were found in the URL.
No session ID was found in the URL.
The URL does not have too many subdirectories.
Charset encoding
(Somewhat important)
The charset encoding (UTF-8) is set correctly.
Doctype
(Nice to have)
The doctype HTML 5 is set correctly.
The doctype is placed at first in the HTML code.
Favicon
(Nice to have)
The favicon is linked correctly.

Meta tags

NameValue
descriptionWelcome to the Insights blog
viewportwidth=device-width, initial-scale=1
generatorHubSpot
langen-gb
twitter:descriptionWelcome to the Insights blog
twitter:titleWelcome to the Insights Blog
twitter:imagehttps://blog.insights.com/hubfs/Build%20new%20sources%20icon.png
twitter:cardsummary
twitter:domainblog.insights.com
og:descriptionWelcome to the Insights blog
og:titleWelcome to the Insights Blog
og:imagehttps://blog.insights.com/hubfs/Build%20new%20sources%20icon.png
og:image:width144
og:image:height140
og:urlhttps://blog.insights.com/en-gb/blog
og:typeblog
content-languageen-gb
nexthttps://blog.insights.com/en-gb/blog/page/2
charsetutf-8

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Page quality

Content
(Critically important)
The average number of words per sentence of 9.47 words is low.
This page contains 539 words. That's ok.
32.5% of the text are stop words.
The page contains a listing, which indicates a good text layout.
9 paragraphs were found on this page.
The text content is perfect.
No placeholders texts or images were found.
There are no duplicates on the site.
Frames
(Critically important)
This page does not use a frameset.
Mobile optimization
(Somewhat important)
No Apple touch icon is specified.
A viewport "width=device-width, initial-scale=1" is provided.
Bold and strong tags
(Somewhat important)
The usage of strong and bold tags is perfect. We recommend the use of up to 11 tags for this page.
Image SEO
(Somewhat important)
11 images have no alt attribute. The content of alt attributes is used by search engines.
Social Networks
(Nice to have)
This page is optimized perfectly for social networks.
Additional markup
(Nice to have)
No additional page markup was found.
HTTPS
(Somewhat important)
This website uses HTTPS to protect privacy and integrity of the exchanged data.
All included files are also transferred via HTTPS.

Page structure

H1 heading
(Critically important)
Welcome to the Insights Blog
The H1 heading contains the words Welcome to! Use important keywords instead.
Headings
(Important)
Some headings occur twice on the page.
The structure of headings is missing one or more levels. Do not skip heading levels.

Heading structure

Heading levelContent
H1 Welcome to the Insights Blog
H2 All posts
H3 86% performance lift: 5 case studies with clear ROI
H3 Featured posts
H3 5 Strategies to connect better with people at work
H3 Connected hybrid working: Have we finally figured it out?
H3 Why empathy drives leadership in an AI world
H3 Why learners still need personalisation -yes, still
H3 Stress management for each colour energy at work
H3 A manager's guide to better online meetings
H3 Why the Insights Discovery ROI report holds up today
H3 Improve communication with Insights Discovery for Microsoft Teams
H3 Let us help your business today. Contact us now to start your journey.
H3 Follow us
H5 Insights
H5 Insights Duplicate text
H5 Insights Duplicate text
H5 Insights Duplicate text
H5 Insights Duplicate text
H5 Insights Duplicate text
H5 Insights Duplicate text
H5 Insights Duplicate text
H5 Insights Duplicate text
Some anchor texts are used more than once.
There are 12 links with a trivial anchor text.
The number of internal links is ok.
None of the anchor texts is too long.
All internal links are not using dynamic parameters.
There are 14 external links on this page.
LinkAttributesAnchor text
https://www.insights.com/External Subdomain No Text
/en-gb/blogSubdomain All Posts
/en-gb/blog/tag/leadershipSubdomain Leadership
/en-gb/blog/tag/team-developmentSubdomain Team development
/en-gb/blog/tag/personal-devel...Subdomain Personal development
/en-gb/blog/tag/changeSubdomain Change
/en-gb/blog/tag/sales-developmentSubdomain Sales development
https://www.insights.com/External Subdomain Visit Insights.com
/en-gb/blogSubdomain English - United Kingdom
/da-dk/blogSubdomain Dansk - Danmark
https://blog.insights.com/de/blogSubdomain Deutsch
/de-de/blogSubdomain Deutsch – Deutschland
/en-us/blogSubdomain English - United States
/es-es/blogSubdomain Español - España
https://blog.insights.com/fr/blogSubdomain Français
https://blog.insights.com/pl/blogSubdomain Polski
/pl-pl/blogSubdomain Polski (Polska)
https://blog.insights.com/sv/blogSubdomain Svenska
https://www.insights.com/External Subdomain No Text
/en-gb/blogSubdomain Text duplicate English - United Kingdom
/da-dk/blogSubdomain Text duplicate Dansk - Danmark
https://blog.insights.com/de/blogSubdomain Text duplicate Deutsch
/de-de/blogSubdomain Text duplicate Deutsch – Deutschland
/en-us/blogSubdomain Text duplicate English - United States
/es-es/blogSubdomain Text duplicate Español - España
https://blog.insights.com/fr/blogSubdomain Text duplicate Français
https://blog.insights.com/pl/blogSubdomain Text duplicate Polski
/pl-pl/blogSubdomain Text duplicate Polski (Polska)
https://blog.insights.com/sv/blogSubdomain Text duplicate Svenska
/en-gb/blogSubdomain Text duplicate All Posts
/en-gb/blog/tag/leadershipSubdomain Text duplicate Leadership
/en-gb/blog/tag/team-developmentSubdomain Text duplicate Team development
/en-gb/blog/tag/personal-devel...Subdomain Text duplicate Personal development
/en-gb/blog/tag/changeSubdomain Text duplicate Change
/en-gb/blog/tag/sales-developmentSubdomain Text duplicate Sales development
https://www.insights.com/External Subdomain Text duplicate Visit Insights.com
/en-gb/blog/how-5-global-brand...Subdomain Text duplicate Team development
/en-gb/blog/author/insights-ne...Subdomain Insights
/en-gb/blog/how-5-global-brand...Subdomain Trivial anchor text
Read More
/en-gb/blog/the-impact-of-disc...Subdomain Text duplicate Trivial anchor text
Read More
/en-gb/blog/its-vital-to-start...Subdomain Text duplicate Trivial anchor text
Read More
/en-gb/blog/practical-resilien...Subdomain Text duplicate Trivial anchor text
Read More
/en-gb/blogSubdomain All posts
/en-gb/blog/tag/leadershipSubdomain Text duplicate Leadership
/en-gb/blog/tag/team-developmentSubdomain Text duplicate Team development
/en-gb/blog/tag/personal-devel...Subdomain Text duplicate Personal development
/en-gb/blog/tag/changeSubdomain Text duplicate Change
/en-gb/blog/tag/sales-developmentSubdomain Text duplicate Sales development
/en-gb/blogSubdomain Text duplicate All posts
/en-gb/blog/tag/leadershipSubdomain Text duplicate Leadership
/en-gb/blog/tag/team-developmentSubdomain Text duplicate Team development
/en-gb/blog/tag/personal-devel...Subdomain Text duplicate Personal development
/en-gb/blog/tag/changeSubdomain Text duplicate Change
/en-gb/blog/tag/sales-developmentSubdomain Text duplicate Sales development
/en-gb/blog/five-strategies-to...Subdomain Text duplicate Change
/en-gb/blog/five-strategies-to...Subdomain 5 Strategies to connect better with people at work
/en-gb/blog/author/insights-ne...Subdomain Text duplicate Insights
/en-gb/blog/five-strategies-to...Subdomain Text duplicate Trivial anchor text
Read More
/en-gb/blog/connected-hybrid-w...Subdomain Text duplicate Team development
/en-gb/blog/connected-hybrid-w...Subdomain Connected hybrid working: Have we finally figured it out?
/en-gb/blog/author/insights-ne...Subdomain Text duplicate Insights
/en-gb/blog/connected-hybrid-w...Subdomain Text duplicate Trivial anchor text
Read More
/en-gb/blog/why-empathy-drives...Subdomain Text duplicate Leadership
/en-gb/blog/why-empathy-drives...Subdomain Why empathy drives leadership in an AI world
/en-gb/blog/author/insights-ne...Subdomain Text duplicate Insights
/en-gb/blog/why-empathy-drives...Subdomain Text duplicate Trivial anchor text
Read More
/en-gb/blog/why-learners-still...Subdomain Text duplicate Personal development
/en-gb/blog/why-learners-still...Subdomain Why learners still need personalisation -yes, still
/en-gb/blog/author/insights-ne...Subdomain Text duplicate Insights
/en-gb/blog/why-learners-still...Subdomain Text duplicate Trivial anchor text
Read More
/en-gb/blog/stress-management-...Subdomain Text duplicate Team development
/en-gb/blog/stress-management-...Subdomain Stress management for each colour energy at work
/en-gb/blog/author/insights-ne...Subdomain Text duplicate Insights
/en-gb/blog/stress-management-...Subdomain Text duplicate Trivial anchor text
Read More
/en-gb/blog/a-managers-guide-t...Subdomain Text duplicate Team development
/en-gb/blog/a-managers-guide-t...Subdomain A manager's guide to better online meetings
/en-gb/blog/author/insights-ne...Subdomain Text duplicate Insights
/en-gb/blog/a-managers-guide-t...Subdomain Text duplicate Trivial anchor text
Read More
/en-gb/blog/why-the-insights-d...Subdomain Text duplicate Personal development
/en-gb/blog/why-the-insights-d...Subdomain Why the Insights Discovery ROI report holds up today
/en-gb/blog/author/insights-ne...Subdomain Text duplicate Insights
/en-gb/blog/why-the-insights-d...Subdomain Text duplicate Trivial anchor text
Read More
/en-gb/blog/improve-communicat...Subdomain Text duplicate Team development
/en-gb/blog/improve-communicat...Subdomain Improve communication with Insights Discovery for Microsoft Teams
/en-gb/blog/author/insights-ne...Subdomain Text duplicate Insights
/en-gb/blog/improve-communicat...Subdomain Text duplicate Trivial anchor text
Read More
/en-gb/blog/page/1Subdomain 1
/en-gb/blog/page/2Subdomain 2
/en-gb/blog/page/3Subdomain 3
/en-gb/blog/page/4Subdomain 4
/en-gb/blog/page/5Subdomain 5
/en-gb/blog/page/2Subdomain Next
https://cta-redirect.hubspot.c...New window External Subdomain IMG-ALT Contact us
https://www.insights.com/New window External Subdomain IMG-ALT logo_white
https://twitter.com/InsightsNew window External IMG-ALT X Logo
https://www.facebook.com/Insig...New window External Subdomain IMG-ALT Facebook - Negative
https://www.linkedin.com/compa...New window External Subdomain IMG-ALT LinkedIn - Negative
https://www.youtube.com/c/insi...New window External Subdomain IMG-ALT YouTube - Negative
https://www.instagram.com/insi...New window External Subdomain IMG-ALT Instagram - Negative
https://www.pinterest.co.uk/We...New window External Subdomain IMG-ALT Pinterest - Negative
https://www.insights.com/priva...New window External Subdomain Privacy Policy
https://www.insights.com/legal...New window External Subdomain Legal notices

Server configuration

HTTP redirects
(Critically important)
This page redirects to "https://blog.insights.com/en-gb/blog"
HTTP header
(Important)
No X-Powered HTTP header is sent.
The web server transmits the web page (HTML) in compressed form.
Performance
(Somewhat important)
The page response time of 0.52 seconds is longer than the recommended limit of 0.4 seconds. A high response time unnecessarily slows down search engine crawling and results in bad user experience as well.
The file size of the HTML document is fine (70 kB).

HTTP Response Header

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content-typetext/html; charset=UTF-8
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External factors

This page has only a few links from other websites.
This page only has backlinks from 3 referring domains.
This page only has 4 backlinks.
This page only has few backlinks from 3 different ip addresses.

Links from Wikipedia

No links from Wikipedia were found.

Robots.txt

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Disallow: http://cdn2.hubspot.net/hubfs/1576919/UNI_NPS_OR_01_enGB_Unilever_Team_Effectiveness_review.pdf
Disallow: support.insights.com
Disallow: /_hcms/preview/
Disallow: /hs/manage-preferences/
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Search preview

blog.insights.com › en-gb › blog
Welcome to the Insights Blog
Welcome to the Insights blog

Most important keywords

Following keywords were found. You can check the keyword optimization of this page for each keyword.

KeywordResultRecheck
Blog91%Check
Insights Blog84%Check
Insights83%Check
Welcome78%Check
Insights Discovery63%Check
work47%Check
Posts47%Check
ROI47%Check
better47%Check
Discovery47%Check

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