Blackbaud.com - SEO Checker

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Overview of the SEO Check
Meta information
77% 
Page quality
76% 
Page structure
87% 
Link structure
41% 
Server
86% 
External factors
100% 
SEO Score
Response time
1.35 s
File size
198.00 kB
Words
1024
Media files
64
Number of links
107 internal / 37 external

Task list of SEO Improvements

Meta specifications

Title
(Critically important)
Leading Software for Nonprofits and Education
The length of the page title is perfect. (417 pixels out of 580 max pixel length)
There are no duplicate words in the title
Meta description
(Critically important)
The meta description is missing.
Crawlability
(Critically important)
There are no problems in accessing the website.
Canonical URL
(Important)
https://www.blackbaud.com/
There is a valid canonical link specified.
Language
(Somewhat important)
Language detected in text: en
Language defined in HTML: en-us
Server location: United States of America
The following language is defined by HTML: en-us
Alternate/Hreflang Links
(Somewhat important)
There are no alternate links specified on this page.
Other meta tags
(Somewhat important)
There is no rel next meta tag on this page.
There is no rel prev meta tag on this page.
Domain
(Somewhat important)
The domain is no subdomain.
The domain length is good.
The domain does not contain non-latin characters.
Page URL
(Somewhat important)
No parameters were found in the URL.
No session ID was found in the URL.
The URL does not have too many subdirectories.
Charset encoding
(Somewhat important)
The charset encoding (UTF-8) is set correctly.
Doctype
(Nice to have)
The doctype HTML 5 is set correctly.
The doctype is placed at first in the HTML code.
Favicon
(Nice to have)
No favicon is linked in the HTML code.

Meta tags

NameValue
viewportwidth=device-width, initial-scale=1, shrink-to-fit=no
robotsindex, follow, max-image-preview:large, max-snippet:-1, max-video-preview:-1
mobile-web-app-capableyes
apple-mobile-web-app-capableyes
apple-mobile-web-app-titleBlackbaud - The world's leading cloud software company powering social good.
article:publisherhttps://www.facebook.com/blackbaud
article:modified_time2025-07-17T14:04:11+00:00
langen-us
twitter:cardsummary_large_image
twitter:site@blackbaud
og:localeen_US
og:typewebsite
og:titleHomepage
og:urlhttps://www.blackbaud.com/
og:site_nameBlackbaud
charsetUTF-8

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Page quality

Content
(Critically important)
Words from the H1 heading are not used in the page content.
This page contains 1024 words. That's ok.
25.8% of the text are stop words.
Keywords used in the page title are also used in the page content. That's good!
The page contains a listing, which indicates a good text layout.
6 paragraphs were found on this page.
No placeholders texts or images were found.
There are no duplicates on the site.
The average number of words per sentence of 20.7 words is good.
Frames
(Critically important)
This page does not use a frameset.
Mobile optimization
(Somewhat important)
No Apple touch icon is specified.
A viewport "width=device-width, initial-scale=1, shrink-to-fit=no" is provided.
Bold and strong tags
(Somewhat important)
The usage of strong and bold tags is perfect. We recommend the use of up to 20 tags for this page.
Image SEO
(Somewhat important)
40 images have no alt attribute. The content of alt attributes is used by search engines.
Social Networks
(Nice to have)
This page is optimized perfectly for social networks.
Additional markup
(Nice to have)
No additional page markup was found.
HTTPS
(Somewhat important)
This website uses HTTPS to protect privacy and integrity of the exchanged data.
All included files are also transferred via HTTPS.

Media list

URLAlt attributeTitle
...g/megamenu/products-diamonds-two-col.svgNo alt attribute provided
/wp-content/uploads/2023/06/nonprofits.svgNo alt attribute provided
...content/uploads/2023/06/k-12-schools.svgNo alt attribute provided
/wp-content/uploads/2023/06/higher-ed.svgNo alt attribute provided
...ads/2023/06/healthcare-organizations.svgNo alt attribute provided
...ontent/uploads/2023/06/arts-cultural.svgNo alt attribute provided
...tent/uploads/2023/06/foundations-bbe.svgNo alt attribute provided
/wp-content/uploads/2023/06/companies.svgNo alt attribute provided
...ssic/img/megamenu/solutions-diamonds.svgNo alt attribute provided
...classic/img/megamenu/why-bb-diamonds.svgNo alt attribute provided
...age_2_Sessions_Assets_Mega-275x135_1.pngNo alt attribute provided
...ssic/img/megamenu/resources-diamonds.svgNo alt attribute provided
...gamenu/training-and-support-diamonds.svgNo alt attribute provided
...assic/img/megamenu/products-diamonds.svgNo alt attribute provided
.../uploads/2023/09/Homepage-Hero-US-CA.jpgNo alt attribute provided
/wp-content/uploads/2023/09/Hero-Mobile.jpgNo alt attribute provided
.../blackbaud-classic/img/rectangle-315.pngNo alt attribute provided
.../blackbaud-classic/img/rectangle-316.pngNo alt attribute provided
.../blackbaud-classic/img/rectangle-314.pngNo alt attribute provided
...ontent/uploads/2023/06/logo-grid-bg.webpNo alt attribute provided
...raising-and-relationship-management.webpNo alt attribute provided
...g-and-relationship-management-hover.webpNo alt attribute provided
...ploads/2023/06/financial-management.webpNo alt attribute provided
.../2023/06/financial-management-hover.webpNo alt attribute provided
...ploads/2023/06/education-management.webpNo alt attribute provided
.../2023/06/education-management-hover.webpNo alt attribute provided
...loads/2023/06/employee-volunteering.webpNo alt attribute provided
...2023/06/employee-volunteering-hover.webpNo alt attribute provided
...content/uploads/2023/06/grantmaking.webpNo alt attribute provided
...t/uploads/2023/06/grantmaking-hover.webpNo alt attribute provided
...s/blackbaud-classic/img/quote-symbol.svgquotes
...content/uploads/2023/06/two-kittens.webpNo alt attribute provided
/wp-content/uploads/2023/06/sd-humane.webpNo alt attribute provided
...t/uploads/2023/07/1-peace_health_250.pngPeaceHealth Foundations logo
...t/uploads/2023/07/2-sharp_healthcare.pngSHARP HealthCare Foundation logo
...ent/uploads/2023/07/3-unitedairlines.pngUnited logo
/wp-content/uploads/2023/07/4-capgemini.pngCapgemini logo
...charleston-animal-society_logo_250px.pngCharleston Animal Society logo
...6-moeller-high-school-logo-250x250px.pngArchbishop Moeller High School logo
...s_canadian_cancer_society_logo_250px.pngCanadian Cancer Society logo
...o-austin-community-college-250x250-1.pngAustin Community College logo
...ion-foundation-bb-website-logo-image.pngAustralian Conservation Foundation logo
...ads/2023/07/10-unc-hf_logo_250x250px.pngUNC Health Foundation logo
.../11-dunham-foundation-logo-250x250-1.pngDunham Foundation logo
...7/12-los-angeles-food-bank-250x250-1.pngLos Angeles Regional Food Bank logo
/wp-content/uploads/2023/11/DAI_BWx120.pngDayton Art Institute logo
...nt/uploads/2023/07/14-voa_logo_250px.pngVolunteers of America logo
...church-missouri-synod-logo-250x250-1.pngThe Lutheran Church Missouri Synod logo
...s/2023/07/british-red-cross-logo-1-1.pngBritish Red Cross logo
/wp-content/uploads/2023/06/nonprofits.svgicon
...content/uploads/2023/06/k-12-schools.svgicon
/wp-content/uploads/2023/06/higher-ed.svgicon
...ontent/uploads/2023/06/arts-cultural.svgicon
...ads/2023/06/healthcare-organizations.svgicon
/wp-content/uploads/2023/06/companies.svgicon
...tent/uploads/2023/06/foundations-bbe.svgicon
.../blackbaud-classic/img/rectangle-236.svgNo alt attribute provided
.../blackbaud-classic/img/rectangle-377.svgNo alt attribute provided
.../blackbaud-classic/img/rectangle-378.svgNo alt attribute provided
...023/06/website_committedimage_2-1-2x.jpgNo alt attribute provided
...nner-560X236-Latest-Resources-Banner.pngNo alt attribute provided
...2025/05/GettyImages-969222962-scales.jpgNo alt attribute provided
..._Newsroom-Header_1760-x-800-1024x466.pngNo alt attribute provided
...article_header_1760X800-1-1-1024x465.pngNo alt attribute provided

Page structure

H1 heading
(Critically important)
Essential Software For the People Who Change the World.
The H1 heading is perfect.
Headings
(Important)
There are 31 headings on the page. The amount of headings should be in a more proper relation to the amount of text.

Heading structure

Heading levelContent
H1 Essential Software For the People Who Change the World.
H2 Main Navigation
H2 We understand what’s at stake when you count on us.
H2 Expertise is built in.
H2 8,000+
H2 Flexible Ecosystem
H2 The Latest At Blackbaud
H2 Ready to fuel your impact?
H2 Thank you for your inquiry.
H3 Popular Products
H3 Popular Products for Schools
H3 Solutions By Need
H3 Solutions by Organization Type
H3 Software built for fundraising, nonprofit accounting, education, CSR and more. Fueling bigger, bolder impact — everywhere.
H3 Explore what’s possible. Purpose-built solutions for:
H3 "Our partnership with Blackbaud is critical. We need to scale as we are growing, and Blackbaud products allow us to do that."
H3 partners and developers in our network
H3 Prefer to chat now?
H4 Millions
H4 $100B+
H4 100%
H4 Fundraising
H4 Fund Accounting
H4 Education Solutions
H4 CSR and Corporate Impact
H4 Grantmaking
H5 Fundraising Campaign Brief Template: Align Your Team
H5 Future-Proofing Your Organization’s Finances
H5 New York Times Bestselling Author and Leading Organizational Psychologist Adam Grant to Headline bbcon 2025 Tech Conference
H5 Blackbaud Equips Nonprofits with Cutting-Edge AI Skills and Unveils Vision for Agentic AI at bbdevdays Developer’s Conference
H6 Latest Resources
Some internal link anchor texts are too long.
Some internal links have dynamic parameters. All internal URLs, which are not marked as nofollow, should not contain dynamic parameters.
Some anchor texts are used more than once.
There are 3 links with a trivial anchor text.
The number of internal links is ok.
There are too many external links (37) on this page.

Found links on this page

LinkAttributesAnchor text
https://www.blackbaud.com/Anchor Skip to content
/training-support/support/howtoSubdomain Documentation
/training-support/training/bla...Subdomain Blackbaud University
https://support.blackbaud.com/External Subdomain Support
https://kb.blackbaud.com/knowl...External Subdomain Knowledgebase
https://docs.blackbaud.com/bbi...External Subdomain Blackbaud ID
https://partnerportal.blackbau...External Subdomain Anchor Partner Login
/become-a-partnerSubdomain Become a Partner
https://app.blackbaud.com/mark...External Subdomain Blackbaud Marketplace
https://support.blackbaud.com/External Subdomain Support Login
https://community.blackbaud.com/External Subdomain Blackbaud Community
https://kb.blackbaud.com/knowl...External Subdomain Text duplicate Knowledgebase
/training-support/support/howtoSubdomain Product Help
https://host.nxt.blackbaud.com...External Subdomain Text duplicate Blackbaud University
/training-support/online-commu...Subdomain Submit Your Ideas
https://app.blackbaud.com/External Subdomain Sign In
https://www.blackbaud.com/Subdomain No Text
/products/blackbaud-raisers-ed...Subdomain Raiser’s Edge NXT Industry-leading fundraising platform
/products/blackbaud-etapestrySubdomain eTapestry Fundraising platform for small and growing organizations
/products/blackbaud-researchpointSubdomain ResearchPoint Powerful insights for prospect research
/products/blackbaud-luminate-o...Subdomain Luminate Online Fundraising marketing campaign management
/products/award-scholarship-ma...Subdomain Award Management Scholarship management for higher ed
/products/blackbaud-financial-...Subdomain Financial Edge NXT Fund accounting for nonprofits
/products/blackbaud-altruSubdomain Altru Ticketing and membership for arts and cultural organizations
/products/blackbaud-yourcause-...Subdomain YourCause from Blackbaud CSR employee volunteering and giving
/products/blackbaud-grantmakingSubdomain Grantmaking Grant management for funders
/productsSubdomain View All Products
/products/enrollment-managementSubdomain Enrollment Management System Admissions tracking and communications for K–12 schools
/solutions/financial-managemen...Subdomain Tuition Management Tuition and fees management for K–12 schools
/products/student-information-...Subdomain Student Information System™ All-in-one student data management for K–12 schools
/products/learning-management-...Subdomain Learning Management System™ Manage academics, athletics, schedules, and more for K–schools
/products?_sft_competency=high...Subdomain View All Education Products
/solutions/fundraisingSubdomain Fundraising and Donor Management
/solutions/fundraising/peer-to...Subdomain Peer-to-Peer Fundraising
/solutions/analyticsSubdomain Donor and Prospect Data Intelligence
/solutions/marketingSubdomain Marketing Campaigns and Websites
/solutions/organizational-and-...Subdomain K-12 School Management
/solutions/organizational-and-...Subdomain Education Management for Higher Ed
/products/blackbaud-financial-...Subdomain Fund Accounting
/solutions/financial-managemen...Subdomain Financial Aid Management
/solutions/payment-services/me...Subdomain Payment Processing
/products/blackbauds-yourcause...Subdomain Employee Giving and Volunteering
/products/blackbaud-grantmakingSubdomain Grant Management
/who-we-serve/nonprofit-organi...Subdomain Nonprofit Organizations
/who-we-serve/k-12-schoolsSubdomain K-12 Schools
/who-we-serve/higher-education...Subdomain Higher Education Institutions
/who-we-serve/healthcare-organ...Subdomain Healthcare Organizations
/who-we-serve/arts-and-cultura...Subdomain Arts and Cultural Organizations
/who-we-serve/foundationsSubdomain Foundations
/who-we-serve/companiesSubdomain Companies
/solutionsSubdomain View All Solutions
/why-blackbaudSubdomain The Blackbaud Difference Discover what sets Blackbaud apart
/intelligence-for-goodSubdomain Intelligence for Good Our comprehensive approach to AI
/customer-storiesCustomer Stories See why teams like yours choose Blackbaud
/impact-awardsSubdomain Impact Awards Celebrating our customers across the globe
/become-a-partner/flexible-eco...Subdomain Flexible Ecosystem Software that grows with you
/training-support/supportSubdomain Award-Winning Support Self-service and assistance options available
/training-support/training/bla...Subdomain Blackbaud University Training to unlock your solution's potential
https://app.blackbaud.com/mark...External Subdomain Explore our Partner Marketplace Browse apps, integrations, expert consultants and services to expand and enhance your solutions.
/find-a-partnerSubdomain Find a Partner Explore our partner types and see how they can help you accomplish your next big goal.
https://www.blackbaud.com/eventsSubdomain Events & Webinars Live webinars and virtual events
/industry-insights/resourcesSubdomain Resource Center Advance your goals with free tip sheets, ebooks, videos, and more from our experts
https://institute.blackbaud.com/External Subdomain Industry Research Sector trends and insights from the Blackbaud Institute
https://blog.blackbaud.com/External Subdomain The ENGAGE Blog Best practices and the latest learning for social good professionals
https://www.bbconference.com/?...External Subdomain The lineup is live: Explore 100+ sessions!
/industry-insights/resourcesSubdomain View All Resources
https://support.blackbaud.com/External Subdomain Text duplicate Support Login
https://community.blackbaud.com/External Subdomain Text duplicate Blackbaud Community
https://kb.blackbaud.com/knowl...External Subdomain Text duplicate Knowledgebase
/training-support/support/howtoSubdomain Text duplicate Product Help
https://host.nxt.blackbaud.com...External Subdomain Text duplicate Blackbaud University
/training-support/online-commu...Subdomain Text duplicate Submit Your Ideas
/training-support/chatSubdomain Chat with Support
https://partnerportal.blackbau...External Subdomain Anchor Text duplicate Partner Login
/become-a-partnerSubdomain Text duplicate Become a Partner
https://app.blackbaud.com/mark...External Subdomain Text duplicate Blackbaud Marketplace
/request-a-customized-demo/Request a Demo
/request-a-customized-demo?ici...Subdomain Text duplicate Request a Demo
/request-a-customized-demo?ici...Text duplicate Request a Demo
https://www.bbconference.com/?...New window External Subdomain Explore 100+ sessions in the bbcon lineup! Register now.
/solutions/fundraisingSubdomain Fundraising Increase your revenue through ticketing, marketing, and CRM management.
/products/blackbaud-financial-...Subdomain Fund Accounting Simplify your accounting and track budgets, revenue, donations and taxes.
/solutions/organizational-and-...Subdomain Education Solutions Get end-to-end school management from LMS to tuition and student information.
/products/blackbaud-yourcause-...Subdomain CSR and Corporate Impact Easily manage your employee engagement programs.
/products/blackbaud-grantmakingSubdomain Grantmaking Make your giving programs more efficient, strategic and outcome-focused.
/customer-storiesSubdomain Explore Customer Stories
/who-we-serve/nonprofit-organi...Subdomain Text duplicate Nonprofit Organizations
IMG-ALT icon
/who-we-serve/k-12-schools-oldSubdomain Text duplicate K-12 Schools
IMG-ALT icon
/who-we-serve/higher-education...Subdomain Text duplicate Higher Education Institutions
IMG-ALT icon
/who-we-serve/arts-and-cultura...Subdomain Text duplicate Arts and Cultural Organizations
IMG-ALT icon
/who-we-serve/healthcare-organ...Subdomain Text duplicate Healthcare Organizations
IMG-ALT icon
/who-we-serve/companiesSubdomain Text duplicate Companies
IMG-ALT icon
/who-we-serve/foundationsSubdomain Text duplicate Foundations
IMG-ALT icon
/industry-insights/resources/f...Subdomain Learn More
/industry-insights/resources/f...Subdomain Text duplicate Learn More
/partners/flexible-ecosystemSubdomain Explore What’s Possible
/newsroom/press-releasesSubdomain Press Releases
/newsroom/article/new-york-tim...Subdomain New York Times Bestselling Author and Leading Organizational Psychologist Adam Grant to Headline bbcon 2025 Tech Conference
/newsroom/article/new-york-tim...Subdomain Trivial anchor text
Read More
/newsroom/press-releasesSubdomain Text duplicate Press Releases
/newsroom/product-and-innovationSubdomain Product and Innovation
/newsroom/article/blackbaud-eq...Subdomain Blackbaud Equips Nonprofits with Cutting-Edge AI Skills and Unveils Vision for Agentic AI at bbdevdays Developer’s Conference
/newsroom/article/blackbaud-eq...Subdomain Text duplicate Trivial anchor text
Read More
/training-support/chatSubdomain Trivial anchor text
Click here
/training-support/chatNew window Chat With Us
/company/contact-us/Contact Us
https://www.blackbaud.com/companyCompany
/company/executive-leadershipSubdomain Our Executive Leadership
https://csr.blackbaud.com/?_gl...External Subdomain Corporate and Social Responsibility
/newsroomSubdomain Newsroom
https://investor.blackbaud.com...External Subdomain Investor Relations
/impact-awardsSubdomain Impact Awards
/securitySubdomain Cybersecurity
https://docs.blackbaud.com/pri...External Subdomain Privacy Resource Center
/company/contact-usSubdomain Locations
https://careers.blackbaud.com/...External Subdomain Careers
https://www.blackbaud.com/Training
/training-support/training/bla...Subdomain Text duplicate Blackbaud University
https://host.nxt.blackbaud.com...External Subdomain BlackbaudU Campus
/training-support/training/bla...Subdomain Explore Our Curriculum
/training-support/training/con...Subdomain Continuing Education
/training-support/training/bla...Subdomain Blackbaud Certification
https://www.blackbaud.com/Text duplicate Support
https://support.blackbaud.com/...External Subdomain Text duplicate Support Login
https://kb.blackbaud.com/knowl...External Subdomain Text duplicate Knowledgebase
/training-support/support/syst...Subdomain System Requirements
https://host.nxt.blackbaud.com...External Subdomain Downloads
/training-support/support/howtoSubdomain How-to Documentation
/partnersPartners and Developers
https://app.blackbaud.com/mark...External Subdomain Text duplicate Blackbaud Marketplace
https://partnerportal.blackbau...External Subdomain Anchor Partner Portal
https://developer.blackbaud.co...External Subdomain For Developers
/become-a-partner/flexible-eco...Subdomain Our Flexible Ecosystem
/company/contact-usSubdomain Text duplicate Contact Us
/training-support/chatNew window Text duplicate Chat With Us
https://www.facebook.com/black...New window External Subdomain No Text
https://twitter.com/blackbaudNew window External No Text
https://www.linkedin.com/compa...New window External Subdomain No Text
https://www.youtube.com/user/b...New window External Subdomain No Text
https://www.instagram.com/blac...New window External Subdomain No Text
/?page_id=4024Subdomain Acceptable Use Policy
/company/data-subject-rights-r...Subdomain Your Privacy Choices
/company/privacy-policy/north-...Subdomain Privacy Policy
A-TITLE <div class="menu-footer-privacy-policy-container"><ul id="footer-privacy-policy" class="list-unstyled"><li id="menu-item-11030" class="menu-item menu-item-ty...
/company/terms-of-useSubdomain Terms of Use

Server configuration

HTTP redirects
(Critically important)
This page redirects to "https://www.blackbaud.com/"
HTTP header
(Important)
No X-Powered HTTP header is sent.
The web server transmits the web page (HTML) in compressed form.
Performance
(Somewhat important)
The page response time is slow (1.35 seconds). The response time should be less than 0.4 seconds. Slow websites are bad for search engine bots and also result in bad user experience.
The file size of the HTML document is fine (198 kB).

HTTP Response Header

NameValue
dateThu, 31 Jul 2025 11:59:29 GMT
content-typetext/html; charset=UTF-8
content-length56305
cache-controlpublic, max-age=604800
content-encodinggzip
cross-origin-opener-policysame-origin
link<https://www.blackbaud.com/wp-json/>; rel="https://api.w.org/"
permissions-policymicrophone=(), camera=()
referrer-policyno-referrer-when-downgrade
servernginx
strict-transport-securitymax-age=2592000; includeSubDomains
x-content-type-optionsnosniff
x-frame-optionsSAMEORIGIN
x-pantheon-styx-hostnamestyx-fe1-b-6b49f54d8b-pbpsr
x-styx-req-id7c0e61ea-6df3-11f0-ab10-8ef480dce131
x-xss-protection1; mode=block
age7871
accept-rangesbytes
via1.1 varnish, 1.1 varnish, 1.1 varnish, 1.1 varnish
x-served-bycache-chi-kigq8000154-CHI, cache-iad-kcgs7200074-IAD, cache-iad-kcgs7200074-IAD, cache-iad-kcgs7200074-IAD
x-cacheMISS, HIT, MISS, MISS
x-cache-hits0, 79, 0, 0
x-timerS1753963170.956469,VS0,VE3
varyAccept-Encoding, Cookie, Cookie
statuscode200
http_versionHTTP/2

External factors

This page is referenced by wikipedia.
This website has excellent links from other websites.
This page has backlinks from 1,352 referring domains.
This page has 26,119 backlinks.
This page has backlinks from 994 different ip addresses.

Links from Wikipedia

You can find more links using Wikipedia search

Robots.txt

User-agent: *
Disallow: /wp-content/uploads/

User-agent: Twitterbot
Allow: /wp-content/uploads/

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Search preview

Most important keywords

Following keywords were found. You can check the keyword optimization of this page for each keyword.

KeywordResultRecheck
Software66%Check
Blackbaud software61%Check
Blackbaud56%Check
Nonprofit56%Check
Leading Software56%Check
Education55%Check
nonprofits52%Check
Nonprofit Organizations48%Check
Leading47%Check
Blackbaud representative47%Check
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