Bhwt.org.uk - SEO Checker

Overview of the SEO Check
Meta information
100% 
Page quality
82% 
Page structure
75% 
Link structure
25% 
Server
100% 
External factors
100% 
SEO Score
Response time
0.21 s
File size
265.10 kB
Words
687
Media files
13
Number of links
199 internal / 18 external

Task list of SEO Improvements

Meta specifications

Title
(Critically important)
British Hen Welfare Trust
The length of the page title is perfect. (223 pixels out of 580 max pixel length)
There are no duplicate words in the title
Meta description
(Critically important)
The British Hen Welfare Trust is a national charity that rehomes commercial laying hens and encourages support for British free-range eggs.
The length of the meta description is perfect. (862 pixels out of 1000 max pixel length)
Crawlability
(Critically important)
There are no problems in accessing the website.
Canonical URL
(Important)
https://www.bhwt.org.uk/
There is a valid canonical link specified.
Language
(Somewhat important)
Language detected in text: en
Language defined in HTML: en-gb
Server location: United Kingdom of Great Britain and Northern Ireland
The following language is defined by HTML: en-gb
Alternate/Hreflang Links
(Somewhat important)
There are no alternate links specified on this page.
Other meta tags
(Somewhat important)
There is no rel next meta tag on this page.
There is no rel prev meta tag on this page.
Domain
(Somewhat important)
The domain is no subdomain.
The domain length is good.
The domain does not contain non-latin characters.
Page URL
(Somewhat important)
No parameters were found in the URL.
No session ID was found in the URL.
The URL does not have too many subdirectories.
Charset encoding
(Somewhat important)
The charset encoding (UTF-8) is set correctly.
Doctype
(Nice to have)
The doctype HTML 5 is set correctly.
The doctype is placed at first in the HTML code.
Favicon
(Nice to have)
The favicon is linked correctly.

Meta tags

NameValue
viewportwidth=device-width, initial-scale=1
descriptionThe British Hen Welfare Trust is a national charity that rehomes commercial laying hens and encourages support for British free-range eggs.
robotsfollow, index, max-snippet:-1, max-video-preview:-1, max-image-preview:large
google-site-verification4NM3O-SNtkjXwq02SYXcRogH_73TnwDDaUcoWPqovJ8
generatorElementor 3.28.4; features: e_font_icon_svg, e_local_google_fonts; settings: css_print_method-external, google_font-disabled, font_display-auto
msapplication-TileImagehttps://www.bhwt.org.uk/wp-content/uploads/2020/02/favicon-196x196.png
article:published_time2016-04-01T08:00:32+01:00
article:modified_time2025-05-09T15:17:57+01:00
langen-gb
twitter:cardsummary_large_image
twitter:titleBritish Hen Welfare Trust
twitter:descriptionThe British Hen Welfare Trust is a national charity that rehomes commercial laying hens and encourages support for British free-range eggs.
twitter:site@@BHWTOfficial
twitter:creator@@BHWTOfficial
twitter:imagehttps://www.bhwt.org.uk/wp-content/uploads/2020/02/fallback-image-2.jpg
twitter:label1Written by
twitter:data1British Hen Welfare Trust
twitter:label2Time to read
twitter:data2Less than a minute
og:localeen_GB
og:typewebsite
og:titleBritish Hen Welfare Trust
og:descriptionThe British Hen Welfare Trust is a national charity that rehomes commercial laying hens and encourages support for British free-range eggs.
og:urlhttps://www.bhwt.org.uk/
og:site_nameBritish Hen Welfare Trust
og:updated_time2025-05-09T15:17:57+01:00
og:imagehttps://www.bhwt.org.uk/wp-content/uploads/2020/02/fallback-image-2.jpg
og:image:secure_urlhttps://www.bhwt.org.uk/wp-content/uploads/2020/02/fallback-image-2.jpg
og:image:width1200
og:image:height600
og:image:altFallback Image
og:image:typeimage/jpeg
charsetUTF-8

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Page quality

Content
(Critically important)
Only 1 paragraph/s was/were found on this page.
The average number of words per sentence of 8.67 words is low.
This page contains 687 words. That's ok.
18.6% of the text are stop words.
Keywords used in the page title are also used in the page content. That's good!
The page contains a listing, which indicates a good text layout.
No placeholders texts or images were found.
There are no duplicates on the site.
Frames
(Critically important)
This page does not use a frameset.
Mobile optimization
(Somewhat important)
A viewport "width=device-width, initial-scale=1" is provided.
At least one Apple touch icon is specified.
Bold and strong tags
(Somewhat important)
The usage of strong and bold tags is perfect. We recommend the use of up to 14 tags for this page.
Image SEO
(Somewhat important)
1 images have no alt attribute. The content of alt attributes is used by search engines.
Social Networks
(Nice to have)
This page is optimized perfectly for social networks.
Additional markup
(Nice to have)
No additional page markup was found.
HTTPS
(Somewhat important)
This website uses HTTPS to protect privacy and integrity of the exchanged data.
All included files are also transferred via HTTPS.

Media list

URLAlt attributeTitle
...k5xizhuedd6dh44pw206tgj50vzx50r0io5i.pngBHWT logobhwt-logo-150-135-no-trademark
...24/10/bhwt-logo-150-135-no-trademark.pngNo alt attribute provided
data:[...] Base64Birthday 2025 imageHome 1
data:[...] Base64avian influenza homepageHome 3
data:[...] Base64Three hensHome 5
data:[...] Base64adopt hensHome 7
data:[...] Base64Lottery imageHome 9
data:[...] Base64Poultry Health Couse imageHome 11
data:[...] Base64Host-site-appeal-please-credit-Alison-Vaughan-400-300Home 13
data:[...] Base64egg club logo on top of pile of eggsHome 15
data:[...] Base64Peggy Sponsor a HenHome 17
...ed-institute-of-fundraising-logo-150.pngChartered Institute of Fundraisers Logochartered-institute-of-fundraising-logo-150
...fundraising-regularor-registered-150.pnglogo-fundraising-regularor-registered-150.pnglogo-fundraising-regularor-registered-150.png

Page structure

H1 heading
(Critically important)
There is no H1 heading specified.
Headings
(Important)
Some headings occur twice on the page.
The structure of headings is missing one or more levels. Do not skip heading levels.

Heading structure

Heading levelContent
H2 Sign up for our newsletters
H3 Create your legacy of hope with a regular gift for hens
H3 Bird flu (avian influenza) – latest situation
H3 REMINDER: all hens now need to be registered
H3 Adopt
H3 Donate
H3 Helpline
H3 Shop
H3 Sign up
H4 Sign up for our newsletters Duplicate text
H4 Follow us
H4 Saving the lives of commercial laying hens and enriching the lives of those who save them
H4 © 2025 British Hen Welfare Trust | Company Number 8057493 | Registered Charity Number 1147356. Copyright All rights reserved.
Some anchor texts are used more than once.
4 links don't have an anchor text.
The number of internal links is ok.
None of the anchor texts is too long.
All internal links are not using dynamic parameters.
There are 18 external links on this page.
LinkAttributesAnchor text
https://www.bhwt.org.uk/Anchor Skip to content
A-TITLE Skip to content
https://www.gov.uk/guidance/re...External Our telephone lines will be temporarily closed on Tuesday, 15th April 2025, from 11:30am to 2:30pm. Please email info@bhwt.org.uk if you need to speak to us ...
https://www.bhwt.org.uk/IMG-ALT BHWT logo
https://www.bhwt.org.uk/blog/Blog
/egg-industry/The egg industry
/fun-learning/Fun & learning
/fun-learning/activities-games/Activities & games
/fun-learning/webinars/Webinars
/fun-learning/chick-hatching-i...Chick hatching in schools
/fun-learning/primary-learning/Primary learning
/fun-learning/rehoming-hens-in...Rehoming Hens in Schools
/fun-learning/learn-about-hens/Learn about hens
/contact-us/Contact us
https://www.bhwt.org.uk/blog/Text duplicate Blog
/egg-industry/Text duplicate The egg industry
/fun-learning/Text duplicate Fun & learning
/fun-learning/activities-games/Text duplicate Activities & games
/fun-learning/webinars/Text duplicate Webinars
/fun-learning/chick-hatching-i...Text duplicate Chick hatching in schools
/fun-learning/primary-learning/Text duplicate Primary learning
/fun-learning/rehoming-hens-in...Text duplicate Rehoming Hens in Schools
/fun-learning/learn-about-hens/Text duplicate Learn about hens
/contact-us/Text duplicate Contact us
https://www.bhwt.org.uk/about-us/About us
/about-us/our-journey/Our journey
/about-us/how-we-are-funded/How we are funded
/about-us/our-patrons/Our Patrons
/about-us/our-corporate-partners/Our corporate partners
/about-us/our-worldwide-impact/Our worldwide impact
/about-us/our-people/Our people
/about-us/past-appeals/Past appeals
/hen-adoption/Hen Adoption
/adopt-hens/adopt-now/Hen adoption dates & locations
/hen-adoption/hen-adoption-faqs/Hen adoption FAQs
/hen-adoption/hen-keeping-star...Hen keeping starter guide
/hen-adoption/hen-setup/Getting set up to adopt hens
/hen-adoption/newly-adopted-hens/Newly adopted hens
/hen-adoption/hen-husbandry/Hen husbandry
/cockerel-adoption/Cockerel adoption
/hen-health/Hen Health
/hen-health/poultry-health-cou...Poultry Health Course
/hen-health/hen-examination-gu...Hen Examination Guidelines
/hen-health/hen-helpline/Hen Helpline
/hen-health/hen-health-videos/Hen Health Videos
/hen-health/hen-health-faqs/Hen health FAQs
/hen-health/rehoming-your-flock/Rehoming your flock
/hen-health/hen-friendly-vets/Hen friendly vets
/hen-health/health-problems/Health problems
/hen-health/health-tips/Health tips
/cold-weather-tips/Cold weather tips
/hot-weather-tips/Hot weather tips
/feeding-your-hens/Feeding your hens
/improving-pet-hen-health/Improving Pet Hen Health
https://www.bhwt.org.uk/donate/Donate
/donate/birthday-2025/Our birthday appeal
/donate/give-a-one-off-donation/Give a One-Off Donation
/donate/give-a-regular-donation/Give a Regular Donation
/donate/hen-helpline-donation/Hen Helpline donation
/donate/egg-club-donation/Give an Egg Club Donation
/donate/collection-tin-donation/Collection Tin Donation
/donate/leave-a-legacy/Leave a Legacy
/donate/give-a-donation-in-mem...Give a donation in memory
/donate/payroll-giving/Payroll Giving
/get-involved/Get involved
/get-involved/volunteer/Volunteer
/get-involved/egg-club/Egg Club
/get-involved/sponsor-a-hen/Sponsor a hen
/get-involved/lottery/Charity lottery
/get-involved/community-fundra...Community Fundraising
/get-involved/competitions/Competitions
/get-involved/bake-for-hens-sake/Bake for Hens’ Sake
/get-involved/shop-to-raise-fu...Shop to raise funds
/get-involved/send-us-a-photo/Send us a Photo
http://shop.bhwt.org.uk/External Subdomain Shop
https://www.bhwt.org.uk/about-us/Text duplicate About us
/about-us/our-journey/Text duplicate Our journey
/about-us/how-we-are-funded/Text duplicate How we are funded
/about-us/our-patrons/Text duplicate Our Patrons
/about-us/our-corporate-partners/Text duplicate Our corporate partners
/about-us/our-worldwide-impact/Text duplicate Our worldwide impact
/about-us/our-people/Text duplicate Our people
/about-us/past-appeals/Text duplicate Past appeals
/hen-adoption/Text duplicate Hen Adoption
/adopt-hens/adopt-now/Text duplicate Hen adoption dates & locations
/hen-adoption/hen-adoption-faqs/Text duplicate Hen adoption FAQs
/hen-adoption/hen-keeping-star...Text duplicate Hen keeping starter guide
/hen-adoption/hen-setup/Text duplicate Getting set up to adopt hens
/hen-adoption/newly-adopted-hens/Text duplicate Newly adopted hens
/hen-adoption/hen-husbandry/Text duplicate Hen husbandry
/cockerel-adoption/Text duplicate Cockerel adoption
/hen-health/Text duplicate Hen Health
/hen-health/poultry-health-cou...Text duplicate Poultry Health Course
/hen-health/hen-examination-gu...Text duplicate Hen Examination Guidelines
/hen-health/hen-helpline/Text duplicate Hen Helpline
/hen-health/hen-health-videos/Text duplicate Hen Health Videos
/hen-health/hen-health-faqs/Text duplicate Hen health FAQs
/hen-health/rehoming-your-flock/Text duplicate Rehoming your flock
/hen-health/hen-friendly-vets/Text duplicate Hen friendly vets
/hen-health/health-problems/Text duplicate Health problems
/hen-health/health-tips/Text duplicate Health tips
/cold-weather-tips/Text duplicate Cold weather tips
/hot-weather-tips/Text duplicate Hot weather tips
/feeding-your-hens/Text duplicate Feeding your hens
/improving-pet-hen-health/Text duplicate Improving Pet Hen Health
https://www.bhwt.org.uk/donate/Text duplicate Donate
/donate/birthday-2025/Text duplicate Our birthday appeal
/donate/give-a-one-off-donation/Text duplicate Give a One-Off Donation
/donate/give-a-regular-donation/Text duplicate Give a Regular Donation
/donate/hen-helpline-donation/Text duplicate Hen Helpline donation
/donate/egg-club-donation/Text duplicate Give an Egg Club Donation
/donate/collection-tin-donation/Text duplicate Collection Tin Donation
/donate/leave-a-legacy/Text duplicate Leave a Legacy
/donate/give-a-donation-in-mem...Text duplicate Give a donation in memory
/donate/payroll-giving/Text duplicate Payroll Giving
/get-involved/Text duplicate Get involved
/get-involved/volunteer/Text duplicate Volunteer
/get-involved/egg-club/Text duplicate Egg Club
/get-involved/sponsor-a-hen/Text duplicate Sponsor a hen
/get-involved/lottery/Text duplicate Charity lottery
/get-involved/community-fundra...Text duplicate Community Fundraising
/get-involved/competitions/Text duplicate Competitions
/get-involved/bake-for-hens-sake/Text duplicate Bake for Hens’ Sake
/get-involved/shop-to-raise-fu...Text duplicate Shop to raise funds
/get-involved/send-us-a-photo/Text duplicate Send us a Photo
http://shop.bhwt.org.uk/External Subdomain Text duplicate Shop
/adopt-hens/adopt-now/Adopt Hens
https://www.bhwt.org.uk/donate/Text duplicate Donate
/hen-health/hen-helpline/Text duplicate Hen Helpline
https://www.bhwt.org.uk/Anchor No Text
https://www.bhwt.org.uk/No Text
/donate/birthday-2025/Give a regular gift
/avian-influenza-bird-flu/Get the latest on bird flu
/blog/news/reminder-all-hens-n...Register your hens
/get-involved/volunteerJoin our flock
/hen-adoption/IMG-ALT adopt hens
/hen-adoption/Adopt hens
/get-involved/lottery/IMG-ALT Lottery image
/get-involved/lottery/Play our lottery
/hen-health/poultry-health-cou...IMG-ALT Poultry Health Couse image
/hen-health/poultry-health-cou...Text duplicate Poultry Health Course
/donate/give-a-regular-donation/IMG-ALT Host-site-appeal-please-credit-Alison-Vaughan-400-300
/donate/give-a-regular-donation/Give a regular donation
/get-involved/egg-club/IMG-ALT egg club logo on top of pile of eggs
/get-involved/egg-club/Join our Egg Club
/get-involved/sponsor-a-hen/IMG-ALT Peggy Sponsor a Hen
/get-involved/sponsor-a-hen/Sponsor a Hen
https://shop.bhwt.org.uk/External Subdomain Shop now
https://www.bhwt.org.uk/about-us/Text duplicate About us
https://www.bhwt.org.uk/faqs/Frequently asked questions
/hen-health/Text duplicate Hen Health
/hen-adoption/Text duplicate Hen Adoption
https://www.bhwt.org.uk/donate/Text duplicate Donate
/hen-health/hen-helpline/Text duplicate Hen Helpline
/contact-us/Text duplicate Contact us
https://www.bhwt.org.uk/about-us/Text duplicate About us
https://www.bhwt.org.uk/faqs/Text duplicate Frequently asked questions
/hen-health/Text duplicate Hen Health
/hen-adoption/Text duplicate Hen Adoption
https://www.bhwt.org.uk/donate/Text duplicate Donate
/hen-health/hen-helpline/Text duplicate Hen Helpline
/contact-us/Text duplicate Contact us
/press-releases/Press releases
/wp-content/uploads/2024/05/bh...Media kit
/privacy-policy/Privacy policy
/terms-and-conditions/Terms & conditions
/about-our-cookies/Cookie policy
/about-us/our-social-media-com...Social media guidelines
/wp-content/uploads/2024/04/bh...Complaints procedure
/press-releases/Text duplicate Press releases
/wp-content/uploads/2024/05/bh...Text duplicate Media kit
/privacy-policy/Text duplicate Privacy policy
/terms-and-conditions/Text duplicate Terms & conditions
/about-our-cookies/Text duplicate Cookie policy
/about-us/our-social-media-com...Text duplicate Social media guidelines
/wp-content/uploads/2024/04/bh...Text duplicate Complaints procedure
https://shop.bhwt.org.uk/External Subdomain Text duplicate Shop
/vacancies/Vacancies
/get-involved/send-us-a-photo/Text duplicate Send us a Photo
https://www.bhwt.org.uk/blog/Text duplicate Blog
https://chickenandegg.org.uk/External Chicken & Egg magazine
/get-involved/special-pets-gal...Special pets gallery
/get-involved/sponsor-a-hen/Text duplicate Sponsor a hen
https://shop.bhwt.org.uk/External Subdomain Text duplicate Shop
/vacancies/Text duplicate Vacancies
/get-involved/send-us-a-photo/Text duplicate Send us a Photo
https://www.bhwt.org.uk/blog/Text duplicate Blog
https://chickenandegg.org.uk/External Text duplicate Chicken & Egg magazine
/get-involved/special-pets-gal...Text duplicate Special pets gallery
/get-involved/sponsor-a-hen/Text duplicate Sponsor a hen
https://www.facebook.com/Briti...New window External Subdomain Facebook
https://www.instagram.com/brit...New window External Subdomain Instagram
https://twitter.com/BHWTOfficialNew window External No Text
https://www.youtube.com/channe...New window External Subdomain Youtube
https://www.linkedin.com/compa...New window External Subdomain Linkedin
https://ciof.org.uk/External IMG-ALT Chartered Institute of Fundraisers Logo
https://www.fundraisingregulat...External Subdomain IMG-ALT logo-fundraising-regularor-registered-150.png
https://www.bhwt.org.uk/Anchor No Text
/adopt-hens/adopt-now/No Text
/adopt-hens/adopt-now/Adopt
https://www.bhwt.org.uk/donate/No Text
https://www.bhwt.org.uk/donate/Text duplicate Donate
/hen-health/hen-helpline/No Text
/hen-health/hen-helpline/Helpline
https://shop.bhwt.org.uk/External Subdomain No Text
https://shop.bhwt.org.uk/External Subdomain Text duplicate Shop
https://www.bhwt.org.uk/signup/No Text
https://www.bhwt.org.uk/signup/Sign up
https://www.bhwt.org.uk/about-us/About Us
/adopt-hens/adopt-now/Text duplicate Hen Adoption
/hen-health/Text duplicate Hen Health
https://www.bhwt.org.uk/donate/Text duplicate Donate
https://shop.bhwt.org.uk/External Subdomain Text duplicate Shop
https://www.bhwt.org.uk/blog/Text duplicate Blog
/get-involved/Get Involved
/fun-learning/Fun and Learning
/magazines/Text duplicate Chicken & Egg magazine
/contact-us/Contact Us

Server configuration

HTTP redirects
(Critically important)
This page redirects to "https://www.bhwt.org.uk/"
HTTP header
(Important)
No X-Powered HTTP header is sent.
The web server transmits the web page (HTML) in compressed form.
Performance
(Somewhat important)
A Content Delivery Network like Google Hosted Libraries can save bandwidth for the JQuery files.
The page response time is excellent with 0.21 seconds.
The file size of the HTML document is fine (265 kB).

HTTP Response Header

NameValue
servernginx
dateThu, 22 May 2025 23:09:35 GMT
content-typetext/html; charset=UTF-8
varyAccept-Encoding
x-cache-enabledTrue
link<https://www.bhwt.org.uk/wp-json/>; rel="https://api.w.org/", <https://www.bhwt.org.uk/wp-json/wp/v2/pages/5>; rel="alternate"; title="JSON"; type="application/json", <https://www.bhwt.org.uk/>; rel=shortlink
cache-controlmax-age=60
expiresThu, 22 May 2025 23:10:23 GMT
x-httpd1
host-header8441280b0c35cbc1147f8ba998a563a7
x-proxy-cacheHIT
content-encodingbr
statuscode200
http_versionHTTP/2

External factors

This page is referenced by wikipedia.
This website has excellent links from other websites.
This page has backlinks from 182 referring domains.
This page has 654 backlinks.
This page has backlinks from 151 different ip addresses.

Search preview

www.bhwt.org.uk
British Hen Welfare Trust
The British Hen Welfare Trust is a national charity that rehomes commercial laying hens and encourages support for British free-range eggs.

Most important keywords

Following keywords were found. You can check the keyword optimization of this page for each keyword.

KeywordResultRecheck
Hen70%Check
British Hen Welfare66%Check
Hen Welfare Trust66%Check
British Hen Welfare Trust65%Check
Welfare Trust62%Check
Hens58%Check
British58%Check
laying hens55%Check
Hen Health55%Check
Hen Helpline55%Check

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