Betterup.com - SEO Checker

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Overview of the SEO Check
Meta information
93% 
Page quality
53% 
Page structure
87% 
Link structure
51% 
Server
90% 
External factors
100% 
SEO Score
Response time
0.60 s
File size
239.90 kB
Words
1139
Media files
25
Number of links
116 internal / 11 external

Task list of SEO Improvements

Meta specifications

Title
(Critically important)
The Most Comprehensive Coaching Platform | BetterUp
The length of the page title is perfect. (498 pixels out of 580 max pixel length)
There are no duplicate words in the title
Meta description
(Critically important)
The BetterUp coaching platform drives whole company transformation. Provide your employees with personalized experiences to boost productivity and engagement.
The meta description is too long: 1017 pixels from max. 1000 pixels. Optimize description
Crawlability
(Critically important)
There are no problems in accessing the website.
Canonical URL
(Important)
https://www.betterup.com/
There is a valid canonical link specified.
Language
(Somewhat important)
Language detected in text: en
Language defined in HTML: en
Language defined in HTTP-Equiv meta tag: en
Server location: United States of America
The following language is defined by HTML: en
Alternate/Hreflang Links
(Somewhat important)
The specified alternate links have no errors.
Other meta tags
(Somewhat important)
There is no rel next meta tag on this page.
There is no rel prev meta tag on this page.
Domain
(Somewhat important)
The domain is no subdomain.
The domain length is good.
The domain does not contain non-latin characters.
Page URL
(Somewhat important)
No parameters were found in the URL.
No session ID was found in the URL.
The URL does not have too many subdirectories.
Charset encoding
(Somewhat important)
The charset encoding (UTF-8) is set correctly.
Doctype
(Nice to have)
The doctype HTML 5 is set correctly.
The doctype is placed at first in the HTML code.
Favicon
(Nice to have)
The favicon is linked correctly.

Meta tags

NameValue
descriptionThe BetterUp coaching platform drives whole company transformation. Provide your employees with personalized experiences to boost productivity and engagement.
viewportwidth=device-width, initial-scale=1
generatorHubSpot
langen
twitter:descriptionThe BetterUp coaching platform drives whole company transformation. Provide your employees with personalized experiences to boost productivity and engagement.
twitter:titleThe Most Comprehensive Coaching Platform | BetterUp
twitter:imagehttps://www.betterup.com/hubfs/BetterUp%20Featured%20Image_Rubine.png
twitter:cardsummary_large_image
og:descriptionThe BetterUp coaching platform drives whole company transformation. Provide your employees with personalized experiences to boost productivity and engagement.
og:titleThe Most Comprehensive Coaching Platform | BetterUp
og:imagehttps://www.betterup.com/hubfs/BetterUp%20Featured%20Image_Rubine.png
og:image:width1200
og:image:height628
og:urlhttps://www.betterup.com
content-languageen
charsetutf-8

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Page quality

Content
(Critically important)
Some words from the page title are not used within the pages content
These Typos were found:
  • guidence => guidance
There are 14 text duplicates on this page:
  • Duplicate 1: Built for growth in the age of AI: Explore on-demand sessions, breakth...
  • Duplicate 2: Discover your perfect match: Take our 5-minute assessment and let us p...
  • Duplicate 3: Seamlessly help your people transform, perform, and reach their full p...
  • Duplicate 4: Tailor the BetterUp platform to your organization, whether it’s mappin...
  • Duplicate 5: We work with your existing ecosystem to simplify program management, p...
  • Duplicate 6: Don’t trade scale for engagement. We braid human coaching with powerfu...
  • Duplicate 7: Get real-time insights you need to be proactive and an adaptive platfo...
This page contains 1139 words. That's ok.
31% of the text are stop words.
Words from the H1 heading are used in the page content.
The page contains a listing, which indicates a good text layout.
23 paragraphs were found on this page.
No placeholders texts or images were found.
The average number of words per sentence of 21.16 words is good.
Frames
(Critically important)
This page does not use a frameset.
Mobile optimization
(Somewhat important)
No Apple touch icon is specified.
A viewport "width=device-width, initial-scale=1" is provided.
Bold and strong tags
(Somewhat important)
The following tag is repeated too often: built for growth in the age of ai:
Image SEO
(Somewhat important)
Alt text (alternative text) is correctly used on all found images.
Social Networks
(Nice to have)
This page is optimized perfectly for social networks.
Additional markup
(Nice to have)
No additional page markup was found.
HTTPS
(Somewhat important)
This website uses HTTPS to protect privacy and integrity of the exchanged data.
All included files are also transferred via HTTPS.

Media list

URLAlt attributeTitle
/hubfs/bu_logo_white%201.svgBetterUpBetterUp
/hubfs/bu_logo_black%201.svgBetterUpBetterUp
/hubfs/bu_logo_white%201.svgBetterUpBetterUp
/hubfs/bu_logo_black%201.svgBetterUpBetterUp
https://www.betterup.com/hubfs/LAPTOP-1.pngLAPTOP-1
/hubfs/image%20(1)-1.pngBetterUp coaching session happening
/hubfs/bu_logo_black%201.svgBetterUpBetterUp
https://www.betterup.com/hubfs/LAPTOP-1.pngLAPTOP-1
/hubfs/image%20(1)-1.pngBetterUp coaching session happening
...s/0_Hero_Screens_Cropped-optimized-1.pngscreenshot of betterup insights dashboard
...440/hubfs/Logos - Customers/Logo@2x.png?U.S. Air force logo
...hubfs/Logos - Customers/Logo@2x (2).png?Salesforce logo
...40/hubfs/Logos - Customers/Logo (2).png?TCH Logo
...omers/chipotle-mexican-grill-1 2@2x.png?chipotle mexican grill logo
/hubfs/bu_logo_black%201.svgBetterUp Black Logo
...App_Store_Badge_US-UK_RGB_blk_092917.svgDownload on the App Store
...gn/footer/Google_Play_Store_badge_EN.svgGet it on Google Play

Page structure

H1 heading
(Critically important)
Drive talent outcomes to transform business outcomes
The H1 heading is perfect.
Headings
(Important)
Some headings occur twice on the page.

Heading structure

Heading levelContent
H1 Drive talent outcomes to transform business outcomes
H2 Building peak performance cultures at top organizations
H2 Demystify workplace performance with the Human Transformation Platform™
H2 The Air Force leverages
BetterUp to drive resilience, readiness and retention
H2 Supercharging peak performance for employees enterprise-wide
H2 Investing in healthcare heroes by providing BetterUp to all 1,200 leaders
H2 Coached employees saw 1.2X more promotions across corporate and restaurant teams
H2 Meet the Human Transformation Platform™
H2 Meet the Human Transformation Platform™ Duplicate text
H2 Products that work together to fuel your enterprise
H2 Delivering the people outcomes that drive business performance
H3 Get a free BetterUp Demo
H3 Get a free BetterUp Demo Duplicate text
H3 Get a free BetterUp Demo Duplicate text
Some internal link anchor texts are too long.
Some anchor texts are used more than once.
The number of internal links is ok.
All internal links are not using dynamic parameters.
There are 11 external links on this page.

Found links on this page

LinkAttributesAnchor text
https://www.betterup.com/Subdomain English US
https://www.betterup.com/de/Subdomain Deutsch
https://www.betterup.com/en-gb/Subdomain English GB
https://www.betterup.com/fr/Subdomain Français
https://www.betterup.com/Subdomain IMG-ALT BetterUp
https://www.betterup.com/Subdomain Text duplicate IMG-ALT BetterUp
https://www.betterup.com/platformSubdomain Platform overview
/integrationsSubdomain Integrations
/powered-by-aiSubdomain Powered by AI
/products/betterup-leadSubdomain BetterUp Lead™
/products/betterup-manageSubdomain BetterUp Manage™
/products/betterup-readySubdomain BetterUp Ready™
/products/betterup-ai-coachingSubdomain BetterUp Grow™
/solutions/sales-performanceSubdomain Sales Performance
/solutions/executive-coachingSubdomain Executive
/solutions/governmentSubdomain Government
/customersSubdomain Case studies
/roi-of-betterupSubdomain ROI of BetterUp
https://www.betterup.com/researchSubdomain Research
/resourcesSubdomain Content library
/courageous-leadershipSubdomain Courageous leadership development hub
/center-for-daring-leadershipSubdomain Center for Daring Leadership
/built-for-growthSubdomain Learn more
/for-individualsSubdomain For Individuals
/for-individuals/learnSubdomain About Coaching
/for-individualsSubdomain Find your Coach
/for-individuals/career-coachingSubdomain Career Coaching
/for-individuals/communication...Subdomain Communications Coaching
/for-individuals/life-coachingSubdomain Personal Coaching
https://www.betterup.com/blogSubdomain Blog
/for-individuals/signupSubdomain Find your coach
https://www.betterup.com/about-usSubdomain About Us We're on a mission to help everyone live with clarity, purpose, and passion.
/about-us/careersSubdomain Careers Join us and create impactful change.
/about-us/news-and-pressSubdomain News & Press Read the buzz about BetterUp.
/about-us/leadership-teamSubdomain Leadership Team Meet the leadership that's passionate about empowering your workforce.
https://app.betterup.co/users/...External Subdomain Login
/demo-requestSubdomain Request a demo
https://www.betterup.com/Subdomain Text duplicate IMG-ALT BetterUp
https://www.betterup.com/Subdomain Text duplicate English US
https://www.betterup.com/de/Subdomain Text duplicate Deutsch
https://www.betterup.com/en-gb/Subdomain Text duplicate English GB
https://www.betterup.com/fr/Subdomain Text duplicate Français
https://www.betterup.com/platformSubdomain Text duplicate Platform overview
/integrationsSubdomain Text duplicate Integrations
/powered-by-aiSubdomain Text duplicate Powered by AI
/products/betterup-leadSubdomain Text duplicate BetterUp Lead™
/products/betterup-manageSubdomain Text duplicate BetterUp Manage™
/products/betterup-readySubdomain Text duplicate BetterUp Ready™
/products/betterup-ai-coachingSubdomain Text duplicate BetterUp Grow™
/solutions/sales-performanceSubdomain Text duplicate Sales Performance
/solutions/executive-coachingSubdomain Text duplicate Executive
/solutions/governmentSubdomain Text duplicate Government
/customersSubdomain Text duplicate Case studies
/roi-of-betterupSubdomain Text duplicate ROI of BetterUp
https://www.betterup.com/researchSubdomain Text duplicate Research
/resourcesSubdomain Text duplicate Content library
/courageous-leadershipSubdomain Text duplicate Courageous leadership development hub
/center-for-daring-leadershipSubdomain Text duplicate Center for Daring Leadership
/built-for-growthSubdomain Text duplicate Learn more
/for-individualsSubdomain Text duplicate For Individuals
/for-individuals/learnSubdomain Text duplicate About Coaching
/for-individualsSubdomain Text duplicate Find your Coach
/for-individuals/career-coachingSubdomain Text duplicate Career Coaching
/for-individuals/communication...Subdomain Text duplicate Communications Coaching
/for-individuals/life-coachingSubdomain Text duplicate Personal Coaching
https://www.betterup.com/blogSubdomain Text duplicate Blog
/for-individuals/signupSubdomain Text duplicate Find your coach
https://www.betterup.com/about-usSubdomain Text duplicate About Us We're on a mission to help everyone live with clarity, purpose, and passion.
/about-us/careersSubdomain Text duplicate Careers Join us and create impactful change.
/about-us/news-and-pressSubdomain Text duplicate News & Press Read the buzz about BetterUp.
/about-us/leadership-teamSubdomain Text duplicate Leadership Team Meet the leadership that's passionate about empowering your workforce.
/demo-requestSubdomain Text duplicate Request a demo
https://app.betterup.co/users/...External Subdomain Text duplicate Login
/powered-by-aiText duplicate Learn more
https://www.betterup.com/platformSubdomain Text duplicate Learn more
https://www.betterup.com/platformSubdomain Text duplicate Learn more
/products/betterup-leadSubdomain BetterUp Lead™ Build the key leadership capabilities needed to accelerate company performance and unlock organizational change. Additional solutions include ...
/products/betterup-manageSubdomain BetterUp Manage™ Up-level the effectiveness of every manager through personalized, evidence-backed growth journeys.
/products/betterup-readySubdomain BetterUp Ready™ Proactively build readiness for peak performance across your entire organization through resilience, agility, and well-being.
/products/betterup-ai-coachingSubdomain BetterUp Grow™ An always-on AI coach—powered by science, tailored to your organization’s goals, and personalized for every employee.
/customers/googleSubdomain How BetterUp helped Google increase strategic planning by 29% Read case study
/customers/united-states-airforceSubdomain How the U.S. Air Force increased personal mission and unit readiness by 17% Read case study
/customers/johnmuirhealthSubdomain 13x ROI and 15% more top talent — how John Muir Health turned burnout into breakthrough Read case study
/customersSubdomain View more customer stories
https://www.linkedin.com/compa...New window External Subdomain No Text
https://twitter.com/betterupNew window External No Text
https://www.youtube.com/@BetterUpNew window External Subdomain No Text
https://www.instagram.com/bett...New window External Subdomain No Text
https://www.facebook.com/bette...New window External Subdomain No Text
https://apps.apple.com/us/app/...New window External Subdomain IMG-ALT Download on the App Store
https://play.google.com/store/...New window External Subdomain IMG-ALT Get it on Google Play
https://www.betterup.com/platformSubdomain Text duplicate Platform overview
/integrationsSubdomain Text duplicate Integrations
/powered-by-aiSubdomain Text duplicate Powered by AI
/products/betterup-leadSubdomain Text duplicate BetterUp Lead™
/products/betterup-manageSubdomain Text duplicate BetterUp Manage™
/products/betterup-readySubdomain Text duplicate BetterUp Ready™
/products/betterup-ai-coachingSubdomain Text duplicate BetterUp Grow™
/solutions/sales-performanceSubdomain Text duplicate Sales Performance
/solutions/executive-coachingSubdomain Text duplicate Executive
/solutions/governmentSubdomain Text duplicate Government
/customersSubdomain Text duplicate Case studies
/roi-of-betterupSubdomain Text duplicate ROI of BetterUp
/for-individualsSubdomain Text duplicate For Individuals
/for-individuals/learnSubdomain Text duplicate About Coaching
/for-individualsSubdomain Text duplicate Find your Coach
/for-individuals/career-coachingText duplicate Career Coaching
/for-individuals/communication...Subdomain Communication Coaching
/for-individuals/life-coachingSubdomain Text duplicate Personal Coaching
/about-us/news-and-pressSubdomain News and Press
/about-us/careersSubdomain Careers
/about-us/leadership-teamSubdomain Leadership Team
/about-us/become-a-coachSubdomain Become a BetterUp Coach
https://www.betterup.com/blogSubdomain Text duplicate Blog
https://www.betterup.com/researchSubdomain Text duplicate Research
/resourcesSubdomain Text duplicate Content library
https://www.betterup.com/briefingSubdomain BetterUp Briefing
/center-purpose-performanceSubdomain Center for Purpose & Performance
https://www.betterup.com/coachingSubdomain What is coaching?
/leadership-trainingSubdomain Leadership Training
/business-coachingSubdomain Business Coaching
https://support.betterup.com/h...External Subdomain Contact Support
https://grow.betterup.com/cont...External Subdomain Contact Sales
/legal-hubSubdomain Legal Hub
/privacy-policySubdomain Privacy Policy
/acceptable-use-policySubdomain Acceptable Use Policy
/trust-and-securitySubdomain Trust & Security

Server configuration

HTTP redirects
(Critically important)
This page redirects to "https://www.betterup.com/"
HTTP header
(Important)
No X-Powered HTTP header is sent.
The web server transmits the web page (HTML) in compressed form.
Performance
(Somewhat important)
The page response time of 0.60 seconds is longer than the recommended limit of 0.4 seconds. A high response time unnecessarily slows down search engine crawling and results in bad user experience as well.
The file size of the HTML document is fine (240 kB).

HTTP Response Header

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content-typetext/html; charset=UTF-8
cache-controls-maxage=36000, max-age=5
last-modifiedMon, 07 Jul 2025 11:22:46 GMT
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strict-transport-securitymax-age=31536000
content-security-policyupgrade-insecure-requests
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referrer-policystrict-origin-when-cross-origin
x-content-type-optionsnosniff
x-frame-optionssameorigin
x-hs-cache-configBrowserCache-0s-EdgeCache-0s
x-hs-cache-controls-maxage=36000, max-age=0
x-hs-cf-cache-statusHIT
x-hs-cfworker-meta{"contentType":"SITE_PAGE"}
x-hs-content-id163135309122
x-hs-hub-id9253440
x-hs-prerenderedMon, 07 Jul 2025 11:22:46 GMT
set-cookie282 Characters
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varyAccept-Encoding
servercloudflare
cf-ray95c29742aad39ead-CDG
content-encodingbr
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http_versionHTTP/2

External factors

This website has excellent links from other websites.
This page has backlinks from 1,069 referring domains.
This page has 13,502 backlinks.
This page has backlinks from 860 different ip addresses.

Links from Wikipedia

No links from Wikipedia were found.

Robots.txt

User-agent: *
            Disallow: /sample-*
            Disallow: /blog/sample-*
Sitemap: https://betterup.com/sitemap.xml
Disallow: /_hcms/preview/
Disallow: /hs/manage-preferences/
Disallow: /hs/preferences-center/
Disallow: /*?*hs_preview=*
Disallow: /*?*hsCacheBuster=*

User-agent: CCBot
Disallow: /

Disallow: /_hcms/preview/
Disallow: /hs/manage-preferences/
Disallow: /hs/preferences-center/
Disallow: /*?*hs_preview=*
Disallow: /*?*hsCacheBuster=*

Similar sites

Search preview

www.betterup.com
The Most Comprehensive Coaching Platform | BetterUp
The BetterUp coaching platform drives whole company transformation. Provide your employees with personalized experiences to boost productivity and engagement.

Most important keywords

Following keywords were found. You can check the keyword optimization of this page for each keyword.

KeywordResultRecheck
BetterUp79%Check
Drive66%Check
transform66%Check
Platform65%Check
coaching platform64%Check
Drive Business60%Check
Coaching59%Check
Transformation Platform59%Check
Business Coaching58%Check
age56%Check
Show more keywords and terms

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