Beta.northumberland.gov.uk - SEO Checker

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Overview of the SEO Check
Meta information
70% 
Page quality
77% 
Page structure
31% 
Link structure
67% 
Server
44% 
External factors
18% 
SEO Score
Response time
0.42 s
File size
35.70 kB
Words
604
Media files
8
Number of links
29 internal / 68 external

Task list of SEO Improvements

Meta specifications

Title
(Critically important)
Northumberland County Council | Northumberland County Council
The page title should be shorter than 580 pixels. It is 589 pixels long. Optimize title
There are word repetitions in the page title.
Meta description
(Critically important)
The meta description is missing.
Crawlability
(Critically important)
There are no problems in accessing the website.
Canonical URL
(Important)
https://beta.northumberland.gov.uk/home
The specified canonical link points to a different page.
Language
(Somewhat important)
Language detected in text: en
Language defined in HTML: en
Server location: Canada
The following language is defined by HTML: en
Alternate/Hreflang Links
(Somewhat important)
There are no alternate links specified on this page.
Other meta tags
(Somewhat important)
There is no rel next meta tag on this page.
There is no rel prev meta tag on this page.
Domain
(Somewhat important)
This page is hosted on a subdomain. Use a top level domain for better SEO results.
The domain does not contain non-latin characters.
Page URL
(Somewhat important)
No parameters were found in the URL.
No session ID was found in the URL.
The URL does not have too many subdirectories.
Charset encoding
(Somewhat important)
The charset encoding (UTF-8) is set correctly.
Doctype
(Nice to have)
The doctype HTML 5 is set correctly.
The doctype is placed at first in the HTML code.
Favicon
(Nice to have)
The favicon is linked correctly.

Meta tags

NameValue
GeneratorDrupal 10 (LocalGov Drupal | https://localgovdrupal.org)
MobileOptimizedwidth
HandheldFriendlytrue
viewportwidth=device-width, initial-scale=1.0
langen
charsetutf-8

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Page quality

Content
(Critically important)
Words from the H1 heading are not used in the page content.
This page contains 604 words. That's ok.
17.9% of the text are stop words.
Keywords used in the page title are also used in the page content. That's good!
The page contains a listing, which indicates a good text layout.
4 paragraphs were found on this page.
No placeholders texts or images were found.
There are no duplicates on the site.
The average number of words per sentence of 12.25 words is good.
Frames
(Critically important)
This page does not use a frameset.
Mobile optimization
(Somewhat important)
No Apple touch icon is specified.
A viewport "width=device-width, initial-scale=1.0" is provided.
Bold and strong tags
(Somewhat important)
The usage of strong and bold tags is perfect. We recommend the use of up to 12 tags for this page.
Image SEO
(Somewhat important)
1 images have no alt attribute. The content of alt attributes is used by search engines.
Social Networks
(Nice to have)
There are only a few social sharing widgets on the page. Make your website popular in social networks with social sharing widgets.
Additional markup
(Nice to have)
No additional page markup was found.
HTTPS
(Somewhat important)
This website uses HTTPS to protect privacy and integrity of the exchanged data.
All included files are also transferred via HTTPS.

Media list

URLAlt attributeTitle
...custom/ncc_theme_v1/img/svg/ncc-flag.svgNorthumberland County Council Logo
...me_v1/img/hero-banner/ncc_hero_image.jpgNo alt attribute provided
...cc_theme_v1/img/icons/facebook-black.pngFacebook logo
...c_theme_v1/img/icons/instagram-black.pngInstagram logo
...cc_theme_v1/img/icons/linkedin-black.pngLinkedIn logo
...ncc_theme_v1/img/icons/youtube-black.pngYouTube logo
/themes/custom/ncc_theme_v1/img/icons/x.pngX logo
...stom/ncc_theme_v1/img/icons/nextdoor.pngNextdoor logo

Page structure

H1 heading
(Critically important)
Welcome to Northumberland County Council
The H1 heading contains the words Welcome to! Use important keywords instead.
Headings
(Important)
Some headings occur twice on the page.
There are 42 headings on the page. The amount of headings should be in a more proper relation to the amount of text.

Heading structure

Heading levelContent
H1 Welcome to Northumberland County Council
H2 Services and information
H2 What's new
H2 Contact
H2 Self service
H2 Current topics
H2 Services A-Z
H2 Self Service
H2 Latest Jobs
H2 Northumberland news
H2 Helpful links
H2 Councillors and democracy
H2 For staff and councillors
H2 Our partner websites
H3 Bin collections for residents
H3 School term & holiday dates
H3 Adult social care
H3 Benefits and support
H3 Bins, recycling and waste
H3 Births, deaths, marriages and civil partnerships
H3 Businesses
H3 Children, youth and families
H3 Cost of living support
H3 Council Tax
H3 Councillors and democracy Duplicate text
H3 Economy and regeneration
H3 Energy, climate and the environment
H3 Housing
H3 Leisure
H3 Libraries and archives
H3 Northumberland Fire and Rescue Service
H3 Parking
H3 Parks
H3 Planning and building
H3 Public health
H3 Public protection
H3 Public transport
H3 Roads and streets
H3 Schools, education and childcare
H3 Apply for a service
H3 Pay for a service
H3 Report a problem
Some internal link anchor texts are too long.
Some anchor texts are used more than once.
The number of internal links is ok.
All internal links are not using dynamic parameters.
There are too many external links (68) on this page.

Found links on this page

LinkAttributesAnchor text
/Anchor Skip to main content
/Anchor Text duplicate Skip to main content
/IMG-ALT Northumberland County Council Logo
A-TITLE Northumberland County Council
/accountAccount person
https://www.northumberland.gov...External Subdomain About the council
/adult-social-careAdult social care
https://www.northumberland.gov...External Subdomain Benefits and support
/bins-recycling-wasteBins, recycling and waste
/births-deaths-marriages-civil...Births, deaths, marriages and civil partnerships
https://www.northumberland.gov...External Subdomain Businesses
https://www.northumberland.gov...External Subdomain Children, youth and families
https://www.northumberland.gov...External Subdomain Climate Change
/cost-living-supportCost of Living Support
https://www.northumberland.gov...External Subdomain Council tax
https://www.northumberland.gov...External Subdomain Councillors and democracy
https://www.northumberland.gov...External Subdomain Economy and regeneration
https://www.northumberland.gov...External Subdomain Housing
https://www.northumberland.gov...External Subdomain Leisure
https://www.northumberland.gov...External Subdomain Libraries and archives
https://www.northumberlandfire...External Subdomain Northumberland Fire and Rescue Service
/parkingParking
https://www.northumberland.gov...External Subdomain Parks
/planning-and-buildingPlanning and building
/public-healthPublic health
https://www.northumberland.gov...External Subdomain Public protection
/public-transportPublic transport
/roads-and-streetsRoads and streets
/education-skillsSchools, education and childcare
https://www.northumberland.gov...External Subdomain Alerts and service disruptions
https://www.northumberland.gov...External Subdomain News updates
https://jobsearch.northumberla...External Subdomain Job vacancies
/planning-and-building/plannin...Planning applications
https://www.northumberland.gov...External Subdomain Anchor Homefinder
/contact-usContact the council
https://northumberland.moderng...External Subdomain Find your councillor
https://www.northumberland.gov...External Subdomain Anchor Report child or adult concern (Onecall)
https://www.northumberland.gov...External Subdomain Compliment, complaint or feedback
https://www.northumberland.gov...External Subdomain Apply for a service
https://www.northumberland.gov...External Subdomain Pay for a service
https://www.northumberland.gov...External Subdomain Report a problem
https://www.northumberland.gov...External Subdomain Check your bin collection date
https://ip.e-paycapita.com/AIP...External Subdomain Pay council tax
https://publicaccess.northumbe...External Subdomain Text duplicate Planning applications
/bins-recycling-waste/bin-coll...Bin collections for residents Collection dates, report missed collections, request assistance, order new bins and check service disruptions.
/education-skills/schools/scho...School term & holiday dates Here you will find information on all term dates and school closures for Northumberland.
/adult-social-careAdult social care Support services, safeguarding, shared lives, direct payments and contacting professionals.
https://www.northumberland.gov...External Subdomain Benefits and support Universal credit, housing benefit, debt advice, council tax help and financial support services.
/bins-recycling-wasteBins, recycling and waste Collection, recycling, hazardous or bulky waste disposal, services for homes, schools, and businesses.
/births-deaths-marriages-civil...Births, deaths, marriages and civil partnerships Registration services, coroner, ceremonies, certificate copies, citizenship and historical research.
https://www.northumberland.gov...External Subdomain Businesses Licenses, business rates, grants, economic growth and support.
https://www.northumberland.gov...External Subdomain Children, youth and families Childcare, SEND guidance, safeguarding, fostering and support.
/cost-living-supportCost of living support Help with bills, housing, jobs, mental health, pension credit and warm community spaces.
https://www.northumberland.gov...External Subdomain Council Tax Payment options, discounts, exemptions, debt support and advice on empty homes.
https://www.northumberland.gov...External Subdomain Councillors and democracy Voting, community rights, councillor information, local committees and public engagement.
https://www.northumberland.gov...External Subdomain Economy and regeneration Growth services, grants and development programmes.
https://www.northumberland.gov...External Subdomain Energy, climate and the environment Carbon neutrality through renewable energy, recycling, sustainable transport and preservation.
https://www.northumberland.gov...External Subdomain Housing Support services, affordable homes, homelessness advice, landlord resources and Homefinder.
https://www.northumberland.gov...External Subdomain Leisure Fitness, sports, gyms, outdoor pitches and community spaces at local leisure centres.
https://www.northumberland.gov...External Subdomain Libraries and archives Books, events, digital resources, family history research and special collections.
https://www.northumberlandfire...External Subdomain Northumberland Fire and Rescue Service Preventing fires, protecting communities, safety advice, careers, training and wildfire management.
/parkingParking Enforcement, fines, permits, disabled bays, EV charging and car park services.
https://www.northumberland.gov...External Subdomain Parks Town, coastal and woodland parks, visitor centres, coastal sites, nature reserves.
/planning-and-buildingPlanning and building Guidance, compliance and advice for applications, permissions, neighbourhood plans, conservation.
/public-healthPublic health Improving population health and tackling inequalities.
https://www.northumberland.gov...External Subdomain Public protection Abuse support, animal welfare, environmental health, trading standards, pollution, and building control.
/public-transportPublic transport Bus services, community transport, cycling resources, transport plan, passenger operators support.
/roads-and-streetsRoads and streets Road safety and maintenance, street cleaning, flood and traffic management, public toilets.
/education-skillsSchools, education and childcare Apprenticeships, careers guidance, school services, music activities and professional resources.
https://www.northumberland.gov...External Subdomain Text duplicate Apply for a service
https://www.northumberland.gov...External Subdomain Text duplicate Pay for a service
https://www.northumberland.gov...External Subdomain Text duplicate Report a problem
https://jobsearch.northumberla...External Subdomain View all jobs
https://nland.uk/NNewsExternal Sign up for weekly news
/contact-usContact us
https://www.northumberland.gov...External Subdomain Anchor Privacy notice
https://www.northumberland.gov...External Subdomain Accessibility
https://www.northumberland.gov...External Subdomain Digital maps
https://northumberland.gov.uk/...External Social media channels
https://www.northumberland.gov...External Subdomain Voting and elections
https://www.northumberland.gov...External Subdomain Community chest
https://www.northumberland.gov...External Subdomain Local area committees
https://northumberland.moderng...External Subdomain County councillor information
https://www.northumberland.gov...External Subdomain Get involved with the council
https://www.northumberland.gov...External Subdomain Councillor resources
https://northumberland365.shar...External Subdomain Staff resources
https://jobsearch.northumberla...External Subdomain Council jobs
https://www.northumberland.gov...External Subdomain Become a council supplier
https://www.visitnorthumberlan...External Subdomain Visit Northumberland
https://www.advancenorthumberl...External Subdomain Advance Northumberland
https://www.northumberlandfire...External Subdomain Northumberland Fire and Rescue
https://www.northumberland.gov...External Subdomain View our Accessibility statement
https://www.facebook.com/North...External Subdomain IMG-ALT Facebook logo
https://instagram.com/nlandccExternal IMG-ALT Instagram logo
https://www.linkedin.com/compa...External Subdomain IMG-ALT LinkedIn logo
https://www.youtube.com/northu...External Subdomain IMG-ALT YouTube logo
https://x.com/N_landCouncilExternal IMG-ALT X logo
https://nextdoor.co.uk/agency-...External IMG-ALT Nextdoor logo

Server configuration

HTTP redirects
(Critically important)
This page redirects to "https://beta.northumberland.gov.uk/"
HTTP header
(Important)
The HTML page should be transferred using GZip compression.
No X-Powered HTTP header is sent.
Performance
(Somewhat important)
The page response time of 0.42 seconds is longer than the recommended limit of 0.4 seconds. A high response time unnecessarily slows down search engine crawling and results in bad user experience as well.
The file size of the HTML document is fine (36 kB).

HTTP Response Header

NameValue
dateMon, 04 Aug 2025 10:43:51 GMT
content-typetext/html; charset=UTF-8
varyAccept-Encoding
cache-controlmust-revalidate, no-cache, private
x-drupal-dynamic-cacheMISS
content-languageen
x-content-type-optionsnosniff
x-frame-optionsSAMEORIGIN
expiresSun, 19 Nov 1978 05:00:00 GMT
x-drupal-cacheHIT
x-xss-protection1; mode=block
referrer-policyno-referrer-when-downgrade
content-security-policydefault-src 'self' http: https: ws: wss: data: blob: 'unsafe-inline'; frame-ancestors 'self';
permissions-policyinterest-cohort=()
set-cookie164 Characters
x-azure-ref20250804T104351Z-168d9b68cf4fpg2xhC1FRAv3eg000000086g000000010apd
x-fd-int-roxy-purgeid1
x-cachePRIVATE_NOSTORE
statuscode200
http_versionHTTP/2

External factors

This page has only a few links from other websites.
This page only has backlinks from 6 referring domains.
This page only has 8 backlinks.
This page only has few backlinks from 6 different ip addresses.

Links from Wikipedia

No links from Wikipedia were found.

Robots.txt

#
# robots.txt
#
# This file is to prevent the crawling and indexing of certain parts
# of your site by web crawlers and spiders run by sites like Yahoo!
# and Google. By telling these "robots" where not to go on your site,
# you save bandwidth and server resources.
#
# This file will be ignored unless it is at the root of your host:
# Used:    http://example.com/robots.txt
# Ignored: http://example.com/site/robots.txt
#
# For more information about the robots.txt standard, see:
# http://www.robotstxt.org/robotstxt.html

User-agent: *
Disallow: /3mZ_YKcNB27QECpNx_KB_xmW34nNYp_HB7LNQ7a6h34=.html
Crawl-delay: 1
User-agent: *
# CSS, JS, Images
Allow: /core/*.css$
Allow: /core/*.css?
Allow: /core/*.js$
Allow: /core/*.js?
Allow: /core/*.gif
Allow: /core/*.jpg
Allow: /core/*.jpeg
Allow: /core/*.png
Allow: /core/*.svg
Allow: /profiles/*.css$
Allow: /profiles/*.css?
Allow: /profiles/*.js$
Allow: /profiles/*.js?
Allow: /profiles/*.gif
Allow: /profiles/*.jpg
Allow: /profiles/*.jpeg
Allow: /profiles/*.png
Allow: /profiles/*.svg
# Directories
Disallow: /core/
Disallow: /profiles/
# Files
Disallow: /README.md
Disallow: /composer/Metapackage/README.txt
Disallow: /composer/Plugin/ProjectMessage/README.md
Disallow: /composer/Plugin/Scaffold/README.md
Disallow: /composer/Plugin/VendorHardening/README.txt
Disallow: /composer/Template/README.txt
Disallow: /modules/README.txt
Disallow: /sites/README.txt
Disallow: /themes/README.txt
Disallow: /web.config
# Paths (clean URLs)
Disallow: /admin/
Disallow: /comment/reply/
Disallow: /filter/tips
Disallow: /node/add/
Disallow: /search/
Disallow: /user/register
Disallow: /user/password
Disallow: /user/login
Disallow: /user/logout
Disallow: /media/oembed
Disallow: /*/media/oembed
# Paths (no clean URLs)
Disallow: /index.php/admin/
Disallow: /index.php/comment/reply/
Disallow: /index.php/filter/tips
Disallow: /index.php/node/add/
Disallow: /index.php/search/
Disallow: /index.php/user/password
Disallow: /index.php/user/register
Disallow: /index.php/user/login
Disallow: /index.php/user/logout
Disallow: /index.php/media/oembed
Disallow: /index.php/*/media/oembed

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Search preview

Most important keywords

Following keywords were found. You can check the keyword optimization of this page for each keyword.

KeywordResultRecheck
Northumberland79%Check
Northumberland County73%Check
Northumberland County Council71%Check
council68%Check
County Council67%Check
Northumberland Fire60%Check
Council tax54%Check
Services43%Check
support43%Check
Public43%Check
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