Bertling.com - SEO Checker

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Overview of the SEO Check
Meta information
100% 
Page quality
80% 
Page structure
1% 
Link structure
55% 
Server
54% 
External factors
100% 
SEO Score
Response time
0.69 s
File size
82.90 kB
Words
731
Media files
28
Number of links
108 internal / 4 external

Task list of SEO Improvements

Meta specifications

Title
(Critically important)
Global logistics & shipping solutions | Bertling Group
The length of the page title is perfect. (467 pixels out of 580 max pixel length)
There are no duplicate words in the title
Meta description
(Critically important)
Bertling Group offers comprehensive global logistics and shipping solutions. From freight solutions to project logistics, discover our expertise and services.
The length of the meta description is perfect. (948 pixels out of 1000 max pixel length)
Crawlability
(Critically important)
There are no problems in accessing the website.
Canonical URL
(Important)
No canonical link is specified.
Language
(Somewhat important)
Language detected in text: en
Language defined in HTML: en-us
Server location: United States of America
The following language is defined by HTML: en-us
Alternate/Hreflang Links
(Somewhat important)
There are no alternate links specified on this page.
Other meta tags
(Somewhat important)
There is no rel next meta tag on this page.
There is no rel prev meta tag on this page.
Domain
(Somewhat important)
The domain is no subdomain.
The domain length is good.
The domain does not contain non-latin characters.
Page URL
(Somewhat important)
No parameters were found in the URL.
No session ID was found in the URL.
The URL does not have too many subdirectories.
Charset encoding
(Somewhat important)
The charset encoding (UTF-8) is set correctly.
Doctype
(Nice to have)
The doctype HTML 5 is set correctly.
The doctype is placed at first in the HTML code.
Favicon
(Nice to have)
The favicon is linked correctly.

Meta tags

NameValue
titleGlobal logistics & shipping solutions | Bertling Group
keywordsbertling, bertling group, freight forwarding, Project Logistics, logistics
descriptionBertling Group offers comprehensive global logistics and shipping solutions. From freight solutions to project logistics, discover our expertise and services.
authorSite Point GmbH
viewportwidth=device-width, initial-scale=1
msapplication-TileColor#ffffff
msapplication-TileImage/ms-icon-144x144.png
theme-color#ffffff
langen-us
og:urlhttps://www.bertling.com/
og:typewebsite
og:titleThe Bertling Group
og:descriptionWe deliver our promise.
content-typetext/html; charset=UTF-8
charsetutf-8

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Page quality

Content
(Critically important)
This page contains 731 words. That's ok.
27.6% of the text are stop words.
Keywords used in the page title are also used in the page content. That's good!
Words from the H1 heading are used in the page content.
The page contains a listing, which indicates a good text layout.
10 paragraphs were found on this page.
The text content is perfect.
No placeholders texts or images were found.
There are no duplicates on the site.
The average number of words per sentence of 18.18 words is good.
Frames
(Critically important)
This page does not use a frameset.
Mobile optimization
(Somewhat important)
This page loads 25 JavaScript files. This may affect the load time negatively.
A viewport "width=device-width, initial-scale=1" is provided.
At least one Apple touch icon is specified.
Bold and strong tags
(Somewhat important)
The following tag is repeated too often: airfreight logistics
Image SEO
(Somewhat important)
6 images have no alt attribute. The content of alt attributes is used by search engines.
Social Networks
(Nice to have)
This page is optimized perfectly for social networks.
Additional markup
(Nice to have)
No additional page markup was found.
HTTPS
(Somewhat important)
This website uses HTTPS to protect privacy and integrity of the exchanged data.
All included files are also transferred via HTTPS.

Media list

URLAlt attributeTitle
/media/iysifvgr/bertling_group_logo.svgBertling Group
/media/iysifvgr/bertling_group_logo.svgBertling Group
...Web/assets/svgs/Find an office white.svg*
...BertlingWeb/assets/svgs/Search white.svg*
...Web/assets/svgs/Find an office white.svg*
...BertlingWeb/assets/svgs/Search white.svg*
...de=crop&width=500&height=600&format=webpNo alt attribute provided
...de=crop&width=500&height=600&format=webpNo alt attribute provided
...de=crop&width=500&height=600&format=webpNo alt attribute provided
...de=crop&width=500&height=600&format=webpNo alt attribute provided
...de=crop&width=500&height=600&format=webpNo alt attribute provided
...de=crop&width=500&height=600&format=webpNo alt attribute provided
...t=800&rnd=133844355591830000&format=webpkenburns1
...iovza1/project-logistics.jpg?format=webpkenburns1
/media/pk5dzpic/test.jpg?format=webpkenburns1
...ing-chartering-solutions.jpg?format=webpkenburns1
/media/wqxfxi3n/it-blu4u.jpg?format=webpkenburns1
...0v/sustainability-slider.jpg?format=webpkenburns1
/media/3klj0tae/project-solutions.svgPROJECT LOGISTICS SOLUTIONS
/media/tokjmgpf/shipping-solutions.svgSHIPPING AND CHARTERING SOLUTIONS
/media/x2pp1fcf/it-solutions.svgIT AND DIGITALIZATION SOLUTIONS
...th=400&height=225&rnd=134239346663870000Bertling manages complex break bulk shipment from China to Brazil
...th=400&height=225&rnd=134239346659930000Bertling manages complex break bulk shipment from China to Brazil
...th=400&height=225&rnd=133276920199700000WANTED: UK Pricing Manager for Bertling Aberdeen
...roup_logo.svg?mode=crop&width=1&height=1Meet our colleague Nils Hansen, Head of Business Development & PIC for Data Center Logistics from Bertling Malaysia
...roup_logo.svg?mode=crop&width=1&height=1Swedish Team Joins Forces with CleanSea for Coastal Cleanup Initiative

Page structure

H1 heading
(Critically important)
WELCOME TO THE BERTLING GROUP - WE DELIVER OUR PROMISE.
The H1 heading contains the words WELCOME TO! Use important keywords instead.
Too many H1 headings
Headings
(Important)
Some headings occur twice on the page.
There are 28 headings on the page. The amount of headings should be in a more proper relation to the amount of text.
Some headings do not have any content.

Heading structure

Heading levelContent
H1 WELCOME TO THE BERTLING GROUP - WE DELIVER OUR PROMISE.
H1 PROJECT LOGISTICS SOLUTIONS FROM START TO END
H1 AIRFREIGHT LOGISTICS SERVICES – COME & FLY WITH US
H1 BERTLING SHIPPING & CHARTERING SOLUTIONS
H1 TAILORMADE IT SOLUTIONS FOR EVERY ANGLE OF THE TRANSPORT CHAIN
H1 RESPONSIBLE LOGISTICS SOLUTIONS FROM START TO END
H1 WELCOME TO THE BERTLING GROUP - WE DELIVER OUR PROMISE. Duplicate text
H1 PROJECT LOGISTICS SOLUTIONS FROM START TO END Duplicate text
H1 AIRFREIGHT LOGISTICS SERVICES – COME & FLY WITH US Duplicate text
H1 BERTLING SHIPPING & CHARTERING SOLUTIONS Duplicate text
H1 TAILORMADE IT SOLUTIONS FOR EVERY ANGLE OF THE TRANSPORT CHAIN Duplicate text
H1 RESPONSIBLE LOGISTICS SOLUTIONS FROM START TO END Duplicate text
H1 BLU4U Light
H1 BLU4U Light Duplicate text
H2 Bertling manages complex break bulk shipment from China to Brazil
H2 WANTED: UK Pricing Manager for Bertling Aberdeen
H2 Meet our colleague Nils Hansen, Head of Business Development & PIC for Data Center Logistics from Bertling Malaysia
H2 Swedish Team Joins Forces with CleanSea for Coastal Cleanup Initiative
H3 Empty heading
H3 ALL YOU NEED IS US
H3 THREE GLOBAL BUSINESS DIVISIONS
H3 PROJECT LOGISTICS SOLUTIONS
H3 SHIPPING AND CHARTERING SOLUTIONS
H3 IT AND DIGITALIZATION SOLUTIONS
H3 LATEST NEWS
H3 HOW CAN WE SUPPORT YOU?
H4 Support
H4 BLU4U Light Tracking
H4 Footprint Calculation
Some anchor texts are used more than once.
There are 8 links with a trivial anchor text.
The number of internal links is ok.
None of the anchor texts is too long.
All internal links are not using dynamic parameters.
There are 4 external links on this page.

Found links on this page

LinkAttributesAnchor text
/contact-us/Contact us
https://www.bertling.com/IMG-ALT Bertling Group
https://www.bertling.com/Text duplicate IMG-ALT Bertling Group
https://blu4u.bertling.com/New window External Subdomain Login to BLU4U
/logistics/systems-at-bertling...New window What is BLU4U?
https://www.bertling.com/OfficesFind an Office
IMG-ALT *
https://blu4u.bertling.com/New window External Subdomain Text duplicate Login to BLU4U
/logistics/systems-at-bertling...New window Text duplicate What is BLU4U?
https://www.bertling.com/OfficesIMG-ALT *
/logistics/New window Logistics
/shipping/New window Shipping
A-TITLE Shipping
https://www.bertling.com/it/IT
/logistics/project-management/Project Management
/logistics/heavy-lift-engineer...Heavy Lift & Engineering
/logistics/modes-of-transport/Modes of transport
A-TITLE Modes of transport
/logistics/warehouse-and-mater...Warehousing & Material Management
/logistics/health-safety-envir...Health, Safety, Security & Environment
/logistics/quality-management/Quality Management
/logistics/project-solutions/Project Solutions
/logistics/systems-at-bertling/New window Systems at Bertling
/bertling-bulk-liquids/New window Bertling Bulk Liquid Logistics
A-TITLE Bertling Bulk Liquids
/case-studies/Case Studies
/sustainability/Sustainability
/sustainability/Sustainability at Bertling Logistics
A-TITLE Sustainability
/sustainability/sustainability...New window Sustainability Report
A-TITLE Sustainability Report
/logistics/systems-at-bertling...New window Eco-Footprint Tracking
A-TITLE Bertling’s Ecological Footprint Tracker
/sustainability/contribution/New window Compensation/Contribution
A-TITLE Emission Compensation
/about-us/the-bertling-group/The Bertling Group
A-TITLE The Bertling Group
/about-us/how-we-work/How We Work
A-TITLE How we work
/about-us/services-at-a-glance/Services at a Glance
A-TITLE Services at a Glance
/about-us/company-history/Company History
A-TITLE Company History
/about-us/ethics-compliance/Ethics & Compliance
A-TITLE Ethics & Compliance
/news-pool/New window All Bertling News
A-TITLE News Pool
/careers-at-bertling/Careers
/careers-at-bertling/meet-our-...Meet Our Team
A-TITLE Meet our team
/careers-at-bertling/speculati...A-TITLE Speculative Applications
/careers-at-bertling/why-to-jo...Why Join Us
A-TITLE Why to join us
/careers-at-bertling/global-va...Global Vacancies
A-TITLE Global Vacancies
/careers-at-bertling/speculati...Text duplicate Speculative Applications
A-TITLE Speculative Applications
/careers-at-bertling/faq/FAQ
A-TITLE FAQ
https://www.instagram.com/f.h....New window External Subdomain No Text
https://de.linkedin.com/compan...New window External Subdomain No Text
/logistics/New window Text duplicate Logistics
A-TITLE Logistics
/shipping/New window Shipping & Chartering
A-TITLE Shipping & Chartering
https://www.bertling.com/it/IT/Besitec
A-TITLE IT/Besitec
/logistics/systems-at-bertling...New window BLU4U
A-TITLE BLU4U
/logistics/project-management/New window Text duplicate Project Management
A-TITLE Project Management
/logistics/heavy-lift-engineer...New window Text duplicate Heavy Lift & Engineering
A-TITLE Heavy Lift & Engineering
/logistics/systems-at-bertling...New window Text duplicate BLU4U
A-TITLE BLU4U
/sustainability/Text duplicate Sustainability
A-TITLE Sustainability
/about-us/services-at-a-glance/Airfreight Products Launch
A-TITLE Airfreight Products Launch
/logistics/air-freight/Airfreight Services
A-TITLE Airfreight Services
/contact-us/INQUIRIES
A-TITLE INQUIRIES
/shipping/ship-chartering-and-...New window Ship Chartering & Broking
A-TITLE Ship Chartering & Broking
/shipping/bertling-fleet/New window Bertling Fleet
A-TITLE Bertling Fleet
/shipping/bertling-bulk-services/New window Bertling Bulk Services
A-TITLE Bertling Bulk Services
/logistics/systems-at-bertling...New window Text duplicate BLU4U
A-TITLE BLU4U
/logistics/systems-at-bertling...New window BLU
A-TITLE BLU
/logistics/systems-at-bertling...New window Digitalization at Bertling
A-TITLE Digitalization at Bertling
/logistics/systems-at-bertling...New window Eco Footprint Tracker
A-TITLE Eco Footprint Tracker
/sustainability/New window Text duplicate Sustainability
A-TITLE Sustainability
/sustainability/sustainability...Text duplicate Sustainability Report
A-TITLE Sustainability Report
/logistics/systems-at-bertling...Eco Footprint Tracking
A-TITLE Eco Footprint Tracking
/sustainability/contribution/Emission Compensation
A-TITLE Emission Compensation
/logistics/New window Text duplicate Logistics
A-TITLE Logistics
/shipping/New window Text duplicate Shipping & Chartering
A-TITLE Shipping & Chartering
https://www.bertling.com/it/Text duplicate IT/Besitec
A-TITLE IT/Besitec
/logistics/systems-at-bertling...New window Text duplicate BLU4U
A-TITLE BLU4U
/logistics/project-management/New window Text duplicate Project Management
A-TITLE Project Management
/logistics/heavy-lift-engineer...New window Text duplicate Heavy Lift & Engineering
A-TITLE Heavy Lift & Engineering
/logistics/systems-at-bertling...New window Text duplicate BLU4U
A-TITLE BLU4U
/sustainability/Text duplicate Sustainability
A-TITLE Sustainability
/about-us/services-at-a-glance/Text duplicate Airfreight Products Launch
A-TITLE Airfreight Products Launch
/logistics/air-freight/Text duplicate Airfreight Services
A-TITLE Airfreight Services
/contact-us/Text duplicate INQUIRIES
A-TITLE INQUIRIES
/shipping/ship-chartering-and-...New window Text duplicate Ship Chartering & Broking
A-TITLE Ship Chartering & Broking
/shipping/bertling-fleet/New window Text duplicate Bertling Fleet
A-TITLE Bertling Fleet
/shipping/bertling-bulk-services/New window Text duplicate Bertling Bulk Services
A-TITLE Bertling Bulk Services
/logistics/systems-at-bertling...New window Text duplicate BLU4U
A-TITLE BLU4U
/logistics/systems-at-bertling...New window Text duplicate BLU
A-TITLE BLU
/logistics/systems-at-bertling...New window Text duplicate Digitalization at Bertling
A-TITLE Digitalization at Bertling
/logistics/systems-at-bertling...New window Text duplicate Eco Footprint Tracker
A-TITLE Eco Footprint Tracker
/sustainability/New window Text duplicate Sustainability
A-TITLE Sustainability
/sustainability/sustainability...Text duplicate Sustainability Report
A-TITLE Sustainability Report
/logistics/systems-at-bertling...Text duplicate Eco Footprint Tracking
A-TITLE Eco Footprint Tracking
/sustainability/contribution/Text duplicate Emission Compensation
A-TITLE Emission Compensation
/about-us/the-bertling-group/Trivial anchor text
READ MORE
/media/0ivhil54/bertling-group...New window Bertling Group Presentation
A-TITLE Bertling Group Presentation 2025 (1)
/logistics/Trivial anchor text
read more
/shipping/Text duplicate Trivial anchor text
read more
/logistics/systems-at-bertling/Text duplicate Trivial anchor text
read more
/case-studies/oil-and-gas/bert...IMG-ALT Bertling manages complex break bulk shipment from China to Brazil
/case-studies/oil-and-gas/bert...Text duplicate IMG-ALT Bertling manages complex break bulk shipment from China to Brazil
/case-studies/oil-and-gas/bert...Text duplicate Bertling manages complex break bulk shipment from China to Brazil
/case-studies/oil-and-gas/bert...Text duplicate Trivial anchor text
read more
/careers-at-bertling/vacancies...IMG-ALT WANTED: UK Pricing Manager for Bertling Aberdeen
/careers-at-bertling/vacancies...Text duplicate WANTED: UK Pricing Manager for Bertling Aberdeen
/careers-at-bertling/vacancies...Text duplicate Trivial anchor text
read more
/news-pool/staff/meet-our-coll...IMG-ALT Meet our colleague Nils Hansen, Head of Business Development & PIC for Data Center Logistics from Bertling Malaysia
/news-pool/staff/meet-our-coll...Text duplicate Meet our colleague Nils Hansen, Head of Business Development & PIC for Data Center Logistics from Bertling Malaysia
/news-pool/staff/meet-our-coll...Text duplicate Trivial anchor text
read more
/news-pool/sustainability/swed...IMG-ALT Swedish Team Joins Forces with CleanSea for Coastal Cleanup Initiative
/news-pool/sustainability/swed...Text duplicate Swedish Team Joins Forces with CleanSea for Coastal Cleanup Initiative
/news-pool/sustainability/swed...Text duplicate Trivial anchor text
read more
/news-pool/New window All news
A-TITLE News Pool
/contact-us/New window CONTACT US
A-TITLE Contact Us
https://www.bertling.com/offices/New window FIND AN OFFICE
A-TITLE Offices
/logistics/systems-at-bertling...New window BLU4U Tracking system
A-TITLE Offices
/terms-and-conditions/Terms and Conditions
https://www.bertling.com/imprint/New window Imprint
/legal-notice/New window Legal Notice
/data-privacy/New window Data Privacy

Server configuration

HTTP redirects
(Critically important)
This page redirects to "https://www.bertling.com/"
HTTP header
(Important)
No X-Powered HTTP header is sent.
The web server transmits the web page (HTML) in compressed form.
Performance
(Somewhat important)
The page response time of 0.69 seconds is longer than the recommended limit of 0.4 seconds. A high response time unnecessarily slows down search engine crawling and results in bad user experience as well.
This page loads 16 CSS files. This may affect the page load time negatively.
This page loads 25 JavaScript files. This may affect the load time negatively.
The file size of the HTML document is fine (83 kB).

HTTP Response Header

NameValue
cache-controlprivate
content-typetext/html; charset=utf-8
content-encodinggzip
varyAccept-Encoding
dateWed, 27 May 2026 21:17:23 GMT
content-length17306
content-security-policyupgrade-insecure-requests
statuscode200
http_versionHTTP/1.1

External factors

This website has excellent links from other websites.
This page has backlinks from 69 referring domains.
This page has 807 backlinks.
This page has backlinks from 60 different ip addresses.

Links from Wikipedia

No links from Wikipedia were found.

Robots.txt

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Search preview

            www.bertling.com
Global logistics & shipping solutions | Bertling Group

Bertling Group offers comprehensive global logistics and shipping solutions. From freight solutions to project logistics, discover our expertise and services.
Most important keywords

            
Following keywords were found. You can check the keyword optimization of this page for each keyword.
KeywordResultRecheck
bertling92%Check
Bertling Group87%Check
Bertling Logistics82%Check
Group80%Check
Logistics74%Check
logistics shipping72%Check
Shipping70%Check
global logistics shipping70%Check
Global Logistics69%Check
logistics shipping solutions68%Check
  
      Show more keywords and terms  
            

                

                    
                    

                        
                    

                    

                        
                    

                

            

            
                    

                

            


                    

            

                

                    

                    

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