Berninastores.ch - SEO Checker

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Overview of the SEO Check
Meta information
98% 
Page quality
83% 
Page structure
79% 
Link structure
70% 
Server
89% 
External factors
100% 
SEO Score
Response time
0.64 s
File size
115.90 kB
Words
849
Media files
37
Number of links
124 internal / 7 external

Task list of SEO Improvements

Meta specifications

Title
(Critically important)
Offizieller Online Shop der Fachgeschäfte by BERNINA
The length of the page title is perfect. (495 pixels out of 580 max pixel length)
There are no duplicate words in the title
Meta description
(Critically important)
BERNINA-Fachgeschäfte in Zürich, Lausanne, Lugano, Chur, Genf und Solothurn. Nähmaschinen, Zubehör zum Nähen, Sticken, Overlocken und Nähkurse.
The length of the meta description is perfect. (963 pixels out of 1000 max pixel length)
Crawlability
(Critically important)
There are no problems in accessing the website.
Canonical URL
(Important)
No canonical link is specified.
Language
(Somewhat important)
Language detected in text: de
Language defined in HTML: de
Server location: Germany
The following language is defined by HTML: de
Alternate/Hreflang Links
(Somewhat important)
A country is specified wrong in alternate links: ch-en
Other meta tags
(Somewhat important)
There is no rel next meta tag on this page.
There is no rel prev meta tag on this page.
Domain
(Somewhat important)
The domain is no subdomain.
The domain length is good.
The domain does not contain non-latin characters.
Page URL
(Somewhat important)
No parameters were found in the URL.
No session ID was found in the URL.
The URL does not have too many subdirectories.
Charset encoding
(Somewhat important)
The charset encoding (UTF-8) is set correctly.
Doctype
(Nice to have)
The doctype HTML 5 is set correctly.
The doctype is placed at first in the HTML code.
Favicon
(Nice to have)
The favicon is linked correctly.

Meta tags

NameValue
viewportwidth=device-width, initial-scale=1.0, maximum-scale=1.0
referrerno-referrer-when-downgrade
descriptionBERNINA-Fachgeschäfte in Zürich, Lausanne, Lugano, Chur, Genf und Solothurn. Nähmaschinen, Zubehör zum Nähen, Sticken, Overlocken und Nähkurse.
keywordsBERNINA, Nähmaschinen, Zubehör, Nähfüsse, Kurse, Nähen, Quilten, Sticken und Overlocken, Stoffe, kaufen
p:domain_verify34a61fbd37e0062564868972525d5aa9
facebook-domain-verification6t0pxl01xbusdrbkeyamj16jdwl1ew
google-site-verificationCnJaBVnro9PL64n-cxKfKQW3m2UAIzPPMXH4BJUWs8Q
langde
twitter:cardsummary_large_image
og:typewebsite
og:titleOffizieller Online Shop der Fachgeschäfte by BERNINA
og:localede_CH
og:descriptionBERNINA-Fachgeschäfte in Zürich, Lausanne, Lugano, Chur, Genf und Solothurn. Nähmaschinen, Zubehör zum Nähen, Sticken, Overlocken und Nähkurse.
x-ua-compatibleie=edge
charsetUTF-8

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Page quality

Content
(Critically important)
Some words from the page title are not used within the pages content
This page contains 849 words. That's ok.
23.8% of the text are stop words.
The page contains a listing, which indicates a good text layout.
9 paragraphs were found on this page.
No placeholders texts or images were found.
There are no duplicates on the site.
The average number of words per sentence of 15.06 words is good.
Frames
(Critically important)
This page does not use a frameset.
Mobile optimization
(Somewhat important)
No Apple touch icon is specified.
A viewport "width=device-width, initial-scale=1.0, maximum-scale=1.0" is provided.
Bold and strong tags
(Somewhat important)
The usage of strong and bold tags is perfect. We recommend the use of up to 17 tags for this page.
Image SEO
(Somewhat important)
5 images have no alt attribute. The content of alt attributes is used by search engines.
Social Networks
(Nice to have)
This page is optimized perfectly for social networks.
Additional markup
(Nice to have)
No additional page markup was found.
HTTPS
(Somewhat important)
This website uses HTTPS to protect privacy and integrity of the exchanged data.
All included files are also transferred via HTTPS.

Media list

URLAlt attributeTitle
...ite/-/default/dwfb3be05b/images/logo.svgBERNINA Stores Schweiz
...default/dw78a1cc2b/images/logo-small.svgBERNINA Stores Schweiz
...5_swiss_premium.png?sw=227&sh=227&sm=fitBERNINA 335 Swiss PremiumBERNINA 335 Swiss Premium
...0 QE/L 890 QE_1.png?sw=227&sh=227&sm=fitBERNINA L 890 Quilters EditionBERNINA L 890 Quilters Edition
...2/BERNINA_335_1.png?sw=227&sh=227&sm=fitBERNINA 335BERNINA 335
...2/BERNINA_325_1.png?sw=227&sh=227&sm=fitBERNINA 325BERNINA 325
...rottee_marine_1.png?sw=227&sh=227&sm=fitBambus-Frottee, marineBambus-Frottee, marine
...frottee_coral_1.png?sw=227&sh=227&sm=fitBambus-Frottee, coralBambus-Frottee, coral
..._frottee_army_1.png?sw=227&sh=227&sm=fitBambus-Frottee, armyBambus-Frottee, army
...ottee_magenta_1.png?sw=227&sh=227&sm=fitBambus-Frottee, magentaBambus-Frottee, magenta
...ähenamsee_1.1-3.png?sw=227&sh=227&sm=fitNähen am See - SurfponchoNähen am See - Surfponcho
...sterclass Basic.jpg?sw=227&sh=227&sm=fitBERNINA Masterclass BasicBERNINA Masterclass Basic
...nittmuster WS 3.jpg?sw=227&sh=227&sm=fitSchnittmusterwerkstattSchnittmusterwerkstatt
...ieblingskleid 1.jpg?sw=227&sh=227&sm=fitLieblingskleider kopieren und nachnähenLieblingskleider kopieren und nachnähen
...iduelles_Naehen.jpg?sw=227&sh=227&sm=fitChur Freies NähenChur Freies Nähen
...mode/Bademode 6.jpg?sw=227&sh=227&sm=fitBademodeBademode
...ufsschere 13 cm.jpg?sw=227&sh=227&sm=fitHaushalts- und Berufsschere 13 cmHaushalts- und Berufsschere 13 cm
...schneiderMaxi45.jpg?sw=227&sh=227&sm=fitRollschneider Maxi 45 mmRollschneider Maxi 45 mm
...ic_Naehzubehoer.jpg?sw=227&sh=227&sm=fitBasic NähzubehörBasic Nähzubehör
...arnIsacord_2220.jpg?sw=227&sh=227&sm=fitStickgarn ISACORD 1000 m, pinkStickgarn ISACORD 1000 m, pink
..._Glaskopfnadeln.jpg?sw=227&sh=227&sm=fitGlaskopfnadelnGlaskopfnadeln
...Knopfverschluss.jpg?sw=227&sh=227&sm=fitMassband mit KnopfverschlussMassband mit Knopfverschluss
...4_2_Vario Zange.jpg?sw=227&sh=227&sm=fitVario ZangeVario Zange
..._Nadelsortiment.jpg?sw=227&sh=227&sm=fitNadelsetNadelset
...m_MINI Handmass.jpg?sw=227&sh=227&sm=fitMINI HandmassMINI Handmass
...t/dwa9b6692b/images/footer/lieferung.svgNo alt attribute provided
...lt/dw311bc0a6/images/footer/beratung.svgNo alt attribute provided
...lt/dw75bdccfd/images/footer/schulung.svgNo alt attribute provided
...t/dw100d3ed9/images/footer/werkstatt.svgNo alt attribute provided
...t/dw2b6f0cdc/images/footer/sortiment.svgNo alt attribute provided
...5bbaf/footer/instagram-icon-white_40.pngInstagram
...dwe118b1d4/footer/pinterest-white_40.pngPinterest
...fc5b02/footer/facebook-icon-white_40.pngFacebook
...t/dw4ea38884/footer/youtube-white_40.pngYoutube
...lt/dwd6e7795e/footer/mastercard_40-2.pngMasterCard
.../default/dw5b0c6ad5/footer/visa_40-2.pngVISA
...d/default/dwa1e9dafe/footer/twint_40.pngTwint

Page structure

H1 heading
(Critically important)
There is no H1 heading specified.
Headings
(Important)
The structure of headings is missing one or more levels. Do not skip heading levels.

Heading structure

Heading levelContent
H2 BERNINA Nähfusstage
H2 BERNINA 3er Serie
H2 BERNINA L 890 QE Sondermodell
H2 Nähprojekt: Surf-Poncho
H2 BERNINA 990
H2 BERNINA Masterclass
H2 Jetzt kaufen, später zahlen
H2 BERNINA 335 Swiss Premium
H2 BERNINA STORE EVENTS
H2 WERKSTATT & SERVICE
H2 KURSE
H2 Kundenservice
H2 Unternehmen
H2 Social Media
H2 Zahlungsarten
H4 Kompakt. Modern. Leistungsstark.
H4 Die Overlock für kreatives Quilten
H4 Gewinnen Sie eine brandneue B 335 Swiss Premium. So geht's:
H4 Einfach magisch
H4 Unsere Neuheiten
H4 Kursprogramm
H4 Mercerie-Sortiment
H4 Top-Produkte zu Top-Preisen
H4 Einkaufserlebnis rund um die Uhr
H4 Über 125 Jahre Schweizer Tradition
Some anchor texts are used more than once.
The number of internal links is ok.
None of the anchor texts is too long.
All internal links are not using dynamic parameters.
There are 7 external links on this page.

Found links on this page

LinkAttributesAnchor text
https://www.berninastores.ch/Anchor Weiter zu den Haupt-Inhalten
https://www.berninastores.ch/Anchor Weiter zu den Footer-Inhalten
/de-CH/loginSubdomain Anmelden
/de-CH/wishlistSubdomain Wunschliste
/de-CH/locations/berninastorel...Filiale
/de-CH/warenkorbSubdomain 0.00 CHF (0)
A-TITLE Warenkorb 0 Produkte
https://www.berninastores.ch/IMG-ALT BERNINA Stores Schweiz
A-TITLE BERNINA Stores Schweiz Startseite
/de-CH/maschinenMaschinen
/de-CH/naehmaschinenNähmaschinen
/de-CH/overlockmaschinenOverlockmaschinen
/de-CH/stickmaschinenStickmaschinen
/de-CH/quiltmaschinenQuiltmaschinen
/de-CH/zubehoer-maschinenZubehör Maschinen
/de-CH/naehfuesseNähfüsse
/de-CH/nadelnNadeln
/de-CH/zubehoer-naehenZubehör Nähen
/de-CH/zubehoer-overlockenZubehör Overlocken
/de-CH/zubehoer-stickenZubehör Sticken
/de-CH/softwareSoftware
/de-CH/stoffeStoffe
/de-CH/futterstoffFutterstoff
/de-CH/rucksackstoffRucksackstoff
/de-CH/baumwolleBaumwolle
/de-CH/jerseyJersey
/de-CH/frotteeFrottee
/de-CH/mercerieMercerie
/de-CH/faedenFäden
/de-CH/scheren-und-rollschneiderScheren & Rollschneider
/de-CH/knoepfeKnöpfe
/de-CH/oesenÖsen
/de-CH/applikationen-und-motiveApplikationen & Motive
/de-CH/diverse-mercerieDiverse Mercerie
/de-CH/einlagen-und-vlieseEinlagen & Vliese
/de-CH/baenderBänder
/de-CH/stifte-und-kreideStifte & Kreide
/de-CH/kurseKurse
/de-CH/kursprogrammKursprogramm
/de-CH/offenes-naehatelierOffenes Nähatelier
/de-CH/kurse-auf-anfrageKurse auf Anfrage
/de-CH/offenes-quiltatelierOffenes Quiltatelier
/de-CH/gutscheineGutscheine
/de-CH/zubehoer-des-monatsZubehör des Monats
/de-CH/loginSubdomain Text duplicate Anmelden
/de-CH/wishlistSubdomain Text duplicate Wunschliste
/de-CH/locations/berninastorel...Text duplicate Filiale
/de-CH/frotteeSubdomain Bambus-Frottee
https://www.bernina.com/de-CH/...New window External Subdomain Trivial anchor text
hier
https://www.berninastores.ch/Anchor Vorheriges Element anzeigen
https://www.berninastores.ch/Anchor Nächstes Element anzeigen
/de-CH/bernina-masterclassSubdomain MEHR ERFAHREN
/de-CH/maschinenSubdomain JETZT SHOPPEN
/de-CH/maschinen/naehmaschinen...Subdomain JETZT BESTELLEN
/de-CH/store-events.htmlSubdomain MEHR DAZU
/de-CH/locations/berninastorel...Subdomain Text duplicate MEHR DAZU
/de-CH/kursprogrammSubdomain Text duplicate MEHR DAZU
/de-CH/maschinen/naehmaschinen...IMG-ALT BERNINA 335 Swiss Premium
/de-CH/maschinen/naehmaschinen...Text duplicate BERNINA 335 Swiss Premium
/de-CH/maschinen/overlockmasch...IMG-ALT BERNINA L 890 Quilters Edition
/de-CH/maschinen/overlockmasch...Text duplicate BERNINA L 890 Quilters Edition
/de-CH/maschinen/naehmaschinen...IMG-ALT BERNINA 335
/de-CH/maschinen/naehmaschinen...Text duplicate BERNINA 335
/de-CH/maschinen/naehmaschinen...IMG-ALT BERNINA 325
/de-CH/maschinen/naehmaschinen...Text duplicate BERNINA 325
/de-CH/stoffe/frottee/bambus-f...IMG-ALT Bambus-Frottee, marine
/de-CH/stoffe/frottee/bambus-f...Text duplicate Bambus-Frottee, marine
/de-CH/stoffe/frottee/bambus-f...IMG-ALT Bambus-Frottee, coral
/de-CH/stoffe/frottee/bambus-f...Text duplicate Bambus-Frottee, coral
/de-CH/stoffe/frottee/bambus-f...IMG-ALT Bambus-Frottee, army
/de-CH/stoffe/frottee/bambus-f...Text duplicate Bambus-Frottee, army
/de-CH/stoffe/frottee/bambus-f...IMG-ALT Bambus-Frottee, magenta
/de-CH/stoffe/frottee/bambus-f...Text duplicate Bambus-Frottee, magenta
https://www.berninastores.ch/Anchor Text duplicate Vorheriges Element anzeigen
https://www.berninastores.ch/Anchor Text duplicate Nächstes Element anzeigen
/de-CH/kurse/kursprogramm/naeh...IMG-ALT Nähen am See - Surfponcho
/de-CH/kurse/kursprogramm/naeh...Text duplicate Nähen am See - Surfponcho
/de-CH/kurse/kursprogramm/bern...IMG-ALT BERNINA Masterclass Basic
/de-CH/kurse/kursprogramm/bern...Text duplicate BERNINA Masterclass Basic
/de-CH/kurse/kursprogramm/schn...IMG-ALT Schnittmusterwerkstatt
/de-CH/kurse/kursprogramm/schn...Text duplicate Schnittmusterwerkstatt
/de-CH/kurse/kursprogramm/lieb...IMG-ALT Lieblingskleider kopieren und nachnähen
/de-CH/kurse/kursprogramm/lieb...Text duplicate Lieblingskleider kopieren und nachnähen
/de-CH/kurse/kursprogramm/chur...IMG-ALT Chur Freies Nähen
/de-CH/kurse/kursprogramm/chur...Text duplicate Chur Freies Nähen
/de-CH/kurse/kursprogramm/bade...IMG-ALT Bademode
/de-CH/kurse/kursprogramm/bade...Text duplicate Bademode
https://www.berninastores.ch/Anchor Text duplicate Vorheriges Element anzeigen
https://www.berninastores.ch/Anchor Text duplicate Nächstes Element anzeigen
/de-CH/mercerie/scheren-und-ro...IMG-ALT Haushalts- und Berufsschere 13 cm
/de-CH/mercerie/scheren-und-ro...Text duplicate Haushalts- und Berufsschere 13 cm
/de-CH/mercerie/scheren-und-ro...IMG-ALT Rollschneider Maxi 45 mm
/de-CH/mercerie/scheren-und-ro...Text duplicate Rollschneider Maxi 45 mm
/de-CH/mercerie/diverse-mercer...IMG-ALT Basic Nähzubehör
/de-CH/mercerie/diverse-mercer...Text duplicate Basic Nähzubehör
/de-CH/mercerie/faeden/stickga...IMG-ALT Stickgarn ISACORD 1000 m, pink
/de-CH/mercerie/faeden/stickga...Text duplicate Stickgarn ISACORD 1000 m, pink
/de-CH/mercerie/diverse-mercer...IMG-ALT Glaskopfnadeln
/de-CH/mercerie/diverse-mercer...Text duplicate Glaskopfnadeln
/de-CH/mercerie/diverse-mercer...IMG-ALT Massband mit Knopfverschluss
/de-CH/mercerie/diverse-mercer...Text duplicate Massband mit Knopfverschluss
/de-CH/mercerie/diverse-mercer...IMG-ALT Vario Zange
/de-CH/mercerie/diverse-mercer...Text duplicate Vario Zange
/de-CH/mercerie/diverse-mercer...IMG-ALT Nadelset
/de-CH/mercerie/diverse-mercer...Text duplicate Nadelset
/de-CH/mercerie/diverse-mercer...IMG-ALT MINI Handmass
/de-CH/mercerie/diverse-mercer...Text duplicate MINI Handmass
https://www.berninastores.ch/Anchor Text duplicate Vorheriges Element anzeigen
https://www.berninastores.ch/Anchor Text duplicate Nächstes Element anzeigen
/de-CH/naehmaschinenSubdomain Text duplicate Nähmaschinen
/de-CH/quiltmaschinenSubdomain Text duplicate Quiltmaschinen
/de-CH/stickmaschinenSubdomain Text duplicate Stickmaschinen
/de-CH/overlockmaschinenSubdomain Overlocker
/de-CH/zubehoer-maschinenSubdomain Zubehör
/de-CH/stoffeSubdomain Text duplicate Stoffe
/de-CH/mercerieSubdomain Text duplicate Mercerie
/de-CH/kursprogrammSubdomain Nähkurs-Angebot
/de-CH/locations/berninastorel...Subdomain 7 Retail Filialen
/de-CH/locations/berninastorel...Subdomain BERNINA Retail Filialen
/de-CH/kontaktSubdomain Kontakt
A-TITLE Kontakt
/de-CH/events/New window Subdomain Events
A-TITLE Events
https://www.bernina.com/de-CH/...New window External Subdomain Jobs
A-TITLE Jobs
/de-CH/locations/berninastorel...Subdomain Standorte
A-TITLE Standorte
/de-CH/aboutus.htmlSubdomain Über uns
A-TITLE Über uns
https://www.instagram.com/bern...External Subdomain IMG-ALT Instagram
A-TITLE Instagram
https://www.pinterest.de/berni...External Subdomain IMG-ALT Pinterest
A-TITLE Pinterest
https://www.facebook.com/berni...External Subdomain IMG-ALT Facebook
A-TITLE Facebook
https://www.youtube.com/c/BERN...External Subdomain IMG-ALT Youtube
A-TITLE Youtube
/de-CH/privacypolicy.htmlSubdomain Datenschutz
A-TITLE Datenschutz
/de-CH/cookie-list.htmlSubdomain Cookie-Liste
A-TITLE Cookie-Liste
/de-CH/impressum.htmlSubdomain Impressum
A-TITLE Impressum
/de-CH/agb.htmlSubdomain AGB
A-TITLE AGB
https://www.bernina.com/digita...New window External Subdomain Digital Services Act
A-TITLE Digital Services Act

Server configuration

HTTP redirects
(Critically important)
This page redirects to "https://www.berninastores.ch/"
HTTP header
(Important)
No X-Powered HTTP header is sent.
The web server transmits the web page (HTML) in compressed form.
Performance
(Somewhat important)
The page response time of 0.64 seconds is longer than the recommended limit of 0.4 seconds. A high response time unnecessarily slows down search engine crawling and results in bad user experience as well.
The file size of the HTML document is fine (116 kB).

HTTP Response Header

NameValue
dateSat, 24 May 2025 22:56:44 GMT
content-typetext/html;charset=UTF-8
accept-rangesbytes
set-cookie142 Characters
x-content-type-optionsnosniff
content-security-policyframe-ancestors 'self'
x-dw-request-base-idBvnKXWfGMWgBAAB_
cache-controlno-cache, no-store, must-revalidate
pragmano-cache
expiresThu, 01 Dec 1994 16:00:00 GMT
varyaccept-encoding
content-encodinggzip
cf-cache-statusDYNAMIC
servercloudflare
cf-ray945063517c21791b-CDG
statuscode200
http_versionHTTP/2

External factors

This website has excellent links from other websites.
This page has backlinks from 36 referring domains.
This page has 173 backlinks.
This page has backlinks from 25 different ip addresses.

Links from Wikipedia

No links from Wikipedia were found.

Robots.txt

User-agent: *
Disallow: /cgi-bin/
Disallow: /Product-ShowQuickView
Disallow: /login
Disallow: /de/
Disallow: /en/
Disallow: /fr/
Disallow: /it/


Sitemap: http://www.berninastores.ch/sitemap_index.xml

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Search preview

www.berninastores.ch
Offizieller Online Shop der Fachgeschäfte by BERNINA
BERNINA-Fachgeschäfte in Zürich, Lausanne, Lugano, Chur, Genf und Solothurn. Nähmaschinen, Zubehör zum Nähen, Sticken, Overlocken und Nähkurse.

Most important keywords

Following keywords were found. You can check the keyword optimization of this page for each keyword.

KeywordResultRecheck
BERNINA87%Check
BERNINA 33567%Check
BERNINA Masterclass66%Check
BERNINA 89066%Check
BERNINA Retail61%Check
Zubehör56%Check
Zubehör Nähen54%Check
Swiss53%Check
Premium53%Check
Swiss Premium53%Check
Show more keywords and terms

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