Basingstoke.gov.uk - SEO Checker

Sign up for free! PDF Export
Overview of the SEO Check
Meta information
92% 
Page quality
74% 
Page structure
70% 
Link structure
86% 
Server
19% 
External factors
100% 
SEO Score
Response time
0.52 s
File size
45.90 kB
Words
576
Media files
8
Number of links
36 internal / 5 external

Task list of SEO Improvements

Meta specifications

Title
(Critically important)
Basingstoke and Deane Borough Council website
The length of the page title is perfect. (441 pixels out of 580 max pixel length)
There are no duplicate words in the title
Meta description
(Critically important)
Basingstoke and Deane Borough Council website.
The length of the meta description is perfect. (307 pixels out of 1000 max pixel length)
Crawlability
(Critically important)
There are no problems in accessing the website.
Canonical URL
(Important)
http://www.basingstoke.gov.uk/
The specified canonical link points to a different page.
Language
(Somewhat important)
Language detected in text: en
Language defined in HTML: en
Server location: United Kingdom of Great Britain and Northern Ireland
The following language is defined by HTML: en
Alternate/Hreflang Links
(Somewhat important)
There are no alternate links specified on this page.
Other meta tags
(Somewhat important)
There is no rel next meta tag on this page.
There is no rel prev meta tag on this page.
Domain
(Somewhat important)
The domain is no subdomain.
The domain length is good.
The domain does not contain non-latin characters.
Page URL
(Somewhat important)
No parameters were found in the URL.
No session ID was found in the URL.
The URL does not have too many subdirectories.
Charset encoding
(Somewhat important)
The charset encoding (UTF-8) is set correctly.
Doctype
(Nice to have)
The doctype HTML 5 is set correctly.
The doctype is placed at first in the HTML code.
Favicon
(Nice to have)
No favicon is linked in the HTML code.

Meta tags

NameValue
DescriptionBasingstoke and Deane Borough Council website.
GeneratorSmart Media Intelligent WebCentre
viewportwidth=device-width, initial-scale=1
google37b8bf70183a56ed-acc80f3700888109-g04164ef6787a70dd-f
langen
Content-Typetext/html; charset=UTF-8

Automatically check basingstoke.gov.uk including all subpages at once!

Try for free
Guaranteed free of charge during trial period.

Page quality

Content
(Critically important)
Words from the H1 heading are not used in the page content.
The average number of words per sentence of 28.14 words is high.
This page contains 576 words. That's ok.
33.5% of the text are stop words.
Keywords used in the page title are also used in the page content. That's good!
The page contains a listing, which indicates a good text layout.
7 paragraphs were found on this page.
No placeholders texts or images were found.
There are no duplicates on the site.
Frames
(Critically important)
This page does not use a frameset.
Mobile optimization
(Somewhat important)
No Apple touch icon is specified.
This page loads 9 JavaScript files. This may affect the load time negatively.
A viewport "width=device-width, initial-scale=1" is provided.
Bold and strong tags
(Somewhat important)
The usage of strong and bold tags is perfect. We recommend the use of up to 12 tags for this page.
Image SEO
(Somewhat important)
Alt text (alternative text) is correctly used on all found images.
Social Networks
(Nice to have)
This page is optimized perfectly for social networks.
Additional markup
(Nice to have)
No additional page markup was found.
HTTPS
(Somewhat important)
This website uses HTTPS to protect privacy and integrity of the exchanged data.
All included files are also transferred via HTTPS.

Media list

URLAlt attributeTitle
/content/images/1/1/4554/5609.jpgTown centre aerial_website
/content/images/1/1/4369/5343.JPGBiodiversity flowers_website
/content/images/1/1/4879/6159.jpgGreen Flag 2025_website

Page structure

H1 heading
(Critically important)
Welcome to Basingstoke and Deane
The H1 heading contains the words Welcome to! Use important keywords instead.
Headings
(Important)
The heading structure is perfect.

Heading structure

Heading levelContent
H1 Welcome to Basingstoke and Deane
H2 Shaping your future council
H2 Free family fun across Basingstoke and Deane this summer
H2 Discover the borough’s wild side at BioBlitz
H2 Coveted Green Flag Award for three borough council parks
H2 Help us improve our website
H2 Sign up for email updates
Some internal links have dynamic parameters. All internal URLs, which are not marked as nofollow, should not contain dynamic parameters.
Some anchor texts are used more than once.
The number of internal links is ok.
None of the anchor texts is too long.
There are 5 external links on this page.

Found links on this page

LinkAttributesAnchor text
/cookiesCookies policy
https://www.basingstoke.gov.uk/Anchor Skip to content
https://www.basingstoke.gov.uk/A-TITLE Home
/recommended-optionTake the survey
/bincollectionsCheck your bin collection day
/view-planning-applicationsView planning applications
/self-serve-counciltaxView your Council Tax account
/onlinepaymentsPay for it
/reportReport it
/binsBins and recycling
/environment-and-planningPlanning and environment
/counciltaxCouncil Tax
/benefitsBenefits
/housingHousing
https://jobs.basingstoke.gov.uk/External Subdomain Working here
/street-care-and-cleaningStreet care and grounds maintenance
/licensingLicensing
/roads-parking-and-transportParking, roads and transport
/elections-and-votingElections
/environmentalhealthEnvironmental health
/communityCommunity
/leisureLeisure, parks, sport and culture
/businessBusiness
/about-the-councilYour council
/news-and-mediaNews and media
/climate-change-and-sustainabi...Climate change
/rte.aspx?id=298&task=View&ite...New window Subdomain Free family fun across Basingstoke and Deane this summer
A-TITLE Free family fun across Basingstoke and Deane this summer: See article
/rte.aspx?id=298&task=View&ite...New window Subdomain Discover the borough’s wild side at BioBlitz
A-TITLE Discover the borough’s wild side at BioBlitz: See article
/newsNews
/contactusContact us
/?feedback=YReport a problem with this page
A-TITLE Report a problem with this page
/contactusText duplicate Contact us
/cookiesCookies
/accessibility-helpAccessibility Statement
/privacystatementPrivacy
https://www.facebook.com/Basin...External Subdomain No Text
https://twitter.com/Basingstok...External No Text
https://www.linkedin.com/compa...External Subdomain No Text
https://www.youtube.com/user/B...External Subdomain No Text
/signupSubscribe
A-TITLE Sign up to our email newsletter
https://www.basingstoke.gov.uk/Text duplicate A-TITLE Home

Server configuration

HTTP redirects
(Critically important)
This page redirects to "https://www.basingstoke.gov.uk/"
HTTP header
(Important)
The HTML page should be transferred using GZip compression.
The X-powered header is sent within the response header. (unnecessary)
Performance
(Somewhat important)
The page response time of 0.52 seconds is longer than the recommended limit of 0.4 seconds. A high response time unnecessarily slows down search engine crawling and results in bad user experience as well.
This page loads 6 CSS files. This may affect the page load time negatively.
This page loads 9 JavaScript files. This may affect the load time negatively.
The file size of the HTML document is fine (46 kB).

HTTP Response Header

NameValue
cache-controlprivate
content-typetext/html; charset=utf-8
varyOrigin
server
x-aspnet-version
x-powered-by
x-frame-optionsSAMEORIGIN
dateFri, 01 Aug 2025 22:59:01 GMT
content-length47035
x-xss-protection1; mode=block
x-content-type-optionsnosniff
strict-transport-securitymax-age=157680000
referrer-policySAME-ORIGIN
expect-ctenforce,max-age=30
statuscode200
http_versionHTTP/1.1

External factors

This page is referenced by wikipedia.
This website has excellent links from other websites.
This page has backlinks from 227 referring domains.
This page has 6,328 backlinks.
This page has backlinks from 138 different ip addresses.

Links from Wikipedia

You can find more links using Wikipedia search

Robots.txt

User-agent: *
Allow: /

Similar sites

Search preview

www.basingstoke.gov.uk
Basingstoke and Deane Borough Council website
Basingstoke and Deane Borough Council website.

Most important keywords

Following keywords were found. You can check the keyword optimization of this page for each keyword.

KeywordResultRecheck
Basingstoke89%Check
Basingstoke and Deane81%Check
Deane77%Check
Deane Borough72%Check
Deane Borough Council70%Check
Deane Borough Council website69%Check
council66%Check
Borough66%Check
Borough Council66%Check
Council website66%Check
Show more keywords and terms

Automatically check basingstoke.gov.uk including all subpages at once!

Try for free
Guaranteed free of charge during trial period.

Cookie Policy

We use cookies to make our site work and also for analytics and advertising purposes. You can enable or disable optional cookies as desired. See the following links for more information.

Contact | Privacy

We need these so the site can function properly

So we can better understand how visitors use our website

So we can serve you tailored ads and promotions