Basildon.gov.uk - SEO Checker

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Overview of the SEO Check
Meta information
77% 
Page quality
81% 
Page structure
98% 
Link structure
47% 
Server
91% 
External factors
100% 
SEO Score
Response time
0.18 s
File size
85.60 kB
Words
1091
Media files
21
Number of links
174 internal / 4 external

Task list of SEO Improvements

Meta specifications

Title
(Critically important)
Basildon Home Page - Basildon
The length of the page title is perfect. (284 pixels out of 580 max pixel length)
There are no duplicate words in the title
Meta description
(Critically important)
The meta description is empty.
Crawlability
(Critically important)
There are no problems in accessing the website.
Canonical URL
(Important)
https://basildon.gov.uk/
There is a valid canonical link specified.
Language
(Somewhat important)
Language detected in text: en
Language defined in HTML: en
Server location: United Kingdom of Great Britain and Northern Ireland
The following language is defined by HTML: en
Alternate/Hreflang Links
(Somewhat important)
There are no alternate links specified on this page.
Other meta tags
(Somewhat important)
There is no rel next meta tag on this page.
There is no rel prev meta tag on this page.
Domain
(Somewhat important)
The domain is no subdomain.
The domain length is good.
The domain does not contain non-latin characters.
Page URL
(Somewhat important)
No parameters were found in the URL.
No session ID was found in the URL.
The URL does not have too many subdirectories.
Charset encoding
(Somewhat important)
The charset encoding (UTF-8) is set correctly.
Doctype
(Nice to have)
The doctype HTML 5 is set correctly.
The doctype is placed at first in the HTML code.
Favicon
(Nice to have)
No favicon is linked in the HTML code.

Meta tags

NameValue
descriptionEmpty
viewportwidth=device-width, initial-scale=1
langen
twitter:cardsummary
twitter:titleBasildon Home Page - Basildon
twitter:imagehttps://basildon.gov.uk/image/9554/Basildon-Council-Logo/twittercard.png?m=1698992327590
twitter:image:altBasildon Council Logo
og:typewebsite
og:titleBasildon Home Page - Basildon
og:urlhttps://basildon.gov.uk/
og:site_nameBasildon
og:imagehttps://basildon.gov.uk/image/9554/Basildon-Council-Logo/opengraph.png?m=1698992327590
og:image:width1200
og:image:height630

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Page quality

Content
(Critically important)
This page contains 1091 words. That's ok.
27.2% of the text are stop words.
The page contains a listing, which indicates a good text layout.
13 paragraphs were found on this page.
The text content is perfect.
No placeholders texts or images were found.
There are no duplicates on the site.
The average number of words per sentence of 24.39 words is good.
Frames
(Critically important)
This page does not use a frameset.
Mobile optimization
(Somewhat important)
No Apple touch icon is specified.
A viewport "width=device-width, initial-scale=1" is provided.
Bold and strong tags
(Somewhat important)
The usage of strong and bold tags is perfect. We recommend the use of up to 22 tags for this page.
Image SEO
(Somewhat important)
13 images have no alt attribute. The content of alt attributes is used by search engines.
Social Networks
(Nice to have)
There are only a few social sharing widgets on the page. Make your website popular in social networks with social sharing widgets.
Additional markup
(Nice to have)
No additional page markup was found.
HTTPS
(Somewhat important)
This website uses HTTPS to protect privacy and integrity of the exchanged data.
All included files are also transferred via HTTPS.

Media list

URLAlt attributeTitle
...on-Council-Logo/logo.png?m=1698992327590No alt attribute provided
...nd-sign-Icon/primary.png?m=1621243877507No alt attribute provided
...-sign-Icon/secondary.png?m=1621243877507No alt attribute provided
...0/Apply-icon/primary.png?m=1621247875530No alt attribute provided
...Apply-icon/secondary.png?m=1621247875530No alt attribute provided
...port-it-icon/primary.png?m=1621244073457No alt attribute provided
...rt-it-icon/secondary.png?m=1621244073457No alt attribute provided
...-people-icon/primary.png?m=1621250865787No alt attribute provided
...eople-icon/secondary.png?m=1621250865787No alt attribute provided
...d-sign-Icon/original.png?m=1621243877507No alt attribute provided
.../Apply-icon/original.png?m=1621247875530No alt attribute provided
...ort-it-icon/original.png?m=1621244073457No alt attribute provided
...people-icon/original.png?m=1621250865787No alt attribute provided
...footer-logo/original.png?m=1698994273963footer-logo
.../Facebook/footericon.jpg?m=1698079313367Offsite link to Basildon Council on Facebook

Page structure

H1 heading
(Critically important)
Basildon Home Page
The H1 heading is too short (18 characters). It should be at least 20 Characters long.
Headings
(Important)
The heading structure is perfect.

Heading structure

Heading levelContent
H1 Basildon Home Page
H2 This website uses cookies
H2 Where I Live
H2 Armed Forces Day is Coming!
H2 Walking Football for Men's Health: Get Involved
H2 Help Shape the Future of Westgate
H2 Join Everyone Active's Friday Youth Club at Basildon Sporting Village!
H2 Explore Your Affordable Housing Options with Basildon Council
H2 Garden Waste Subscription Service 2025/26
H2 Council Tax and Housing Benefits e-Services
H2 Sign-up to the Council's e-newsletter
H2 Leader of Basildon Council
Baselink: https://basildon.gov.uk/
Some anchor texts are used more than once.
The number of internal links is ok.
None of the anchor texts is too long.
All internal links are not using dynamic parameters.
There are 4 external links on this page.

Found links on this page

LinkAttributesAnchor text
https://basildon.gov.uk/Anchor Skip to main content
/article/8571/Cookie-PolicyChange cookie preferences
/article/8571/Cookie-PolicyText duplicate Change cookie preferences
https://basildon.gov.uk/Anchor Toggle menu
/article/8571/Cookie-PolicyCookie Policy
/article/9787/Default-language...Default language of this site
https://basildon.gov.uk/Link to "Basildon" homepage
https://basildon.gov.uk/Anchor Pay
https://basildon.gov.uk/Anchor Apply for
https://basildon.gov.uk/Anchor Report
https://basildon.gov.uk/Anchor Jobs
/article/8862/Building-ControlBuilding Control
/article/7134/Business-RatesBusiness Rates
/article/7135/Car-Parking-FinesCar Parking Fines
/article/7136/Council-InvoicesCouncil Invoices
/article/7137/Council-TaxCouncil Tax
/article/9527/Environmental-He...Environmental Health and/or Licensing
https://basildon.gov.uk/paymentsView all
/article/7170/AllotmentsAllotments
/article/9856/Assisted-Collect...Assisted Collection Service
/article/7178/Become-a-Basildo...Become a Basildon Council Registered Supplier
/article/7163/Building-Control...Building Control Regularisation Certificate
/article/7146/Bulky-Waste-Coll...Bulky Waste Collection
/article/7164/Building-Regulat...Building Regulations Approval
https://basildon.gov.uk/ApplyForText duplicate View all
/article/7190/Abandoned-vehicleAbandoned vehicle
/article/7205/Animal-crueltyAnimal (cruelty)
/article/7200/Animal-noise-or-...Animal (noise or nuisance)
/article/10127/Animal-stray-or...Animal (stray or loose)
/article/7202/Anti-Social-Beha...Anti-Social Behaviour (general)
/article/9336/Anti-Social-Beha...Anti-Social Behaviour (public spaces protection order)
/reportonlineText duplicate View all
/article/4647/Job-and-career-v...Job and career vacancies
/recruitmentWorking for Basildon Council
/article/4344/Work-experience-...Work experience
/article/4393/Become-an-Appren...Become an Apprentice
/article/4342/Graduate-recruit...Graduate recruitment
/article/4330/Employee-Benefit...Employee benefits
https://basildon.gov.uk/jobsText duplicate View all
https://basildon.gov.uk/paymentsText duplicate Pay
https://basildon.gov.uk/ApplyForText duplicate Apply for
/reportonlineText duplicate Report
https://basildon.gov.uk/jobsText duplicate Jobs
https://basildon.gov.uk/selfserveView all our services
/whereiliveWhere I Live
https://basildon.gov.uk/Anchor Residents
https://basildon.gov.uk/Anchor Leisure
https://basildon.gov.uk/Anchor Business
https://basildon.gov.uk/Anchor Council
/animalcontrolAnimal control
/buildingcontrolText duplicate Building Control
/ctaxandbensCouncil tax and benefits
https://basildon.gov.uk/evhEnvironmental Health
https://basildon.gov.uk/housingHousing services
/article/8752/Information-Acce...Information Access Request
/article/5261/Safeguarding-peo...Safeguarding
https://basildon.gov.uk/streetStreet scene services
https://basildon.gov.uk/ParkingParking
/article/4622/PlanningPlanning
https://basildon.gov.uk/RubbishWaste and recycling
/article/4668/Councillors-and-...Councillors and Committee
https://basildon.gov.uk/residentsView all Residents sections
https://basildon.gov.uk/25-in-2525 in 25 Programme
/publicityconsentPublicity consent form
/article/9558/License-Street-P...License - Street Party
https://basildon.gov.uk/lccLaindon Community Centre
/article/10406/The-George-Hurd...The George Hurd Centre
/activitycentresActivity Centres for over 50s
https://basildon.gov.uk/eventsEvents and activities
https://basildon.gov.uk/towngateTowngate Theatre
/communityhallsHalls for hire
/article/4631/Sports-FacilitiesSports Facilities
/allotmentsText duplicate Allotments
/countrysideCountryside
https://basildon.gov.uk/leisureView all Leisure sections
/basforbusinessBasildon for business
/procurementProcurement
/businessratesBusiness rates
/article/4628/Licensing-and-re...Licensing and regulation
/commercialCommercial Services
/article/262/Health-and-safety...Health and safety at work
https://basildon.gov.uk/foodFood safety services
/article/249/Commercial-Proper...Commercial property
/commercialwasteCommercial waste and recycling
/article/6392/Business-support...Business support and growth
/towncentrePromotional pitches for hire in Town Centre
https://basildon.gov.uk/roomhireConference, hall and meeting room hire
https://basildon.gov.uk/businessView all Business sections
/article/10050/Fraud-CorruptionFraud & Corruption
/article/4637/How-Basildon-Bor...How Basildon Borough Council works
/council-meetingsCouncillors and Council Meetings
https://basildon.gov.uk/electionsVoting, elections and referendums
/article/4639/Plans-performanc...Plans, performance and policies
/governanceAnnual Governance Statement
/article/4640/Council-financesCouncil finances
https://basildon.gov.uk/datainfoData and information
/publicnoticesPublic notices
https://basildon.gov.uk/insuranceInsurance policies and claims
/article/6289/Inclusion-and-di...Inclusion and diversity
https://basildon.gov.uk/bbycBasildon Borough Youth Council
/article/4611/CouncilView all Council sections
https://basildon.gov.uk/Anchor Text duplicate Residents
https://basildon.gov.uk/Text duplicate Residents
/animalcontrolText duplicate Animal control
/buildingcontrolText duplicate Building Control
/ctaxandbensText duplicate Council tax and benefits
https://basildon.gov.uk/evhText duplicate Environmental Health
https://basildon.gov.uk/housingText duplicate Housing services
/article/8752/Information-Acce...Text duplicate Information Access Request
/article/5261/Safeguarding-peo...Text duplicate Safeguarding
https://basildon.gov.uk/streetText duplicate Street scene services
https://basildon.gov.uk/ParkingText duplicate Parking
/article/4622/PlanningText duplicate Planning
https://basildon.gov.uk/RubbishText duplicate Waste and recycling
/article/4668/Councillors-and-...Text duplicate Councillors and Committee
https://basildon.gov.uk/residentsText duplicate View all Residents sections
https://basildon.gov.uk/Anchor Text duplicate Leisure
https://basildon.gov.uk/Text duplicate Leisure
https://basildon.gov.uk/25-in-25Text duplicate 25 in 25 Programme
/publicityconsentText duplicate Publicity consent form
/article/9558/License-Street-P...Text duplicate License - Street Party
https://basildon.gov.uk/lccText duplicate Laindon Community Centre
/article/10406/The-George-Hurd...Text duplicate The George Hurd Centre
/activitycentresText duplicate Activity Centres for over 50s
https://basildon.gov.uk/eventsText duplicate Events and activities
https://basildon.gov.uk/towngateText duplicate Towngate Theatre
/communityhallsText duplicate Halls for hire
/article/4631/Sports-FacilitiesText duplicate Sports Facilities
/allotmentsText duplicate Allotments
/countrysideText duplicate Countryside
https://basildon.gov.uk/leisureText duplicate View all Leisure sections
https://basildon.gov.uk/Anchor Text duplicate Business
https://basildon.gov.uk/Text duplicate Business
/basforbusinessText duplicate Basildon for business
/procurementText duplicate Procurement
/businessratesText duplicate Business rates
/article/4628/Licensing-and-re...Text duplicate Licensing and regulation
/commercialText duplicate Commercial Services
/article/262/Health-and-safety...Text duplicate Health and safety at work
https://basildon.gov.uk/foodText duplicate Food safety services
/article/249/Commercial-Proper...Text duplicate Commercial property
/commercialwasteText duplicate Commercial waste and recycling
/article/6392/Business-support...Text duplicate Business support and growth
/towncentreText duplicate Promotional pitches for hire in Town Centre
https://basildon.gov.uk/roomhireText duplicate Conference, hall and meeting room hire
https://basildon.gov.uk/businessText duplicate View all Business sections
https://basildon.gov.uk/Anchor Text duplicate Council
https://basildon.gov.uk/Text duplicate Council
/article/10050/Fraud-CorruptionText duplicate Fraud & Corruption
/article/4637/How-Basildon-Bor...Text duplicate How Basildon Borough Council works
/council-meetingsText duplicate Councillors and Council Meetings
https://basildon.gov.uk/electionsText duplicate Voting, elections and referendums
/article/4639/Plans-performanc...Text duplicate Plans, performance and policies
/governanceText duplicate Annual Governance Statement
/article/4640/Council-financesText duplicate Council finances
https://basildon.gov.uk/datainfoText duplicate Data and information
/publicnoticesText duplicate Public notices
https://basildon.gov.uk/insuranceText duplicate Insurance policies and claims
/article/6289/Inclusion-and-di...Text duplicate Inclusion and diversity
https://basildon.gov.uk/bbycText duplicate Basildon Borough Youth Council
/article/4611/CouncilText duplicate View all Council sections
/ArmedForces2025Armed Forces Month
https://eur02.safelinks.protec...External Subdomain URL anchor text
https://www.basildon.gov.uk/MensHealth
https://eur02.safelinks.protec...External Subdomain URL anchor text
https://westgatebasildon.commonplace.is
/FridayNightEveryone Loves a Friday Night youth club
/affordablehousingAffordable Housing Options
/GardenwasteThe Garden Waste Subscription Service
https://basildon.gov.uk/eservicesCouncil Tax and Housing Benefits e-Services
/keepintouchSign-up to the Council's e-newsletter
/article/10038/Leader-of-Basil...Leader of Basildon Council
https://www.facebook.com/pages...External Subdomain IMG-ALT Offsite link to Basildon Council on Facebook
A-TITLE Basildon Council on Facebook
/article/7246/Your-Council-You...Your Council, Your Say
https://basildon.gov.uk/privacyPrivacy Notices
/article/9/AccessibilityAccessibility
/article/4678/GOV-UKGOV.UK
/article/1945/Contact-UsContact Us
/article/9626/Modern-Slavery-S...Modern Slavery Statement
https://www.gossinteractive.com/New window External Subdomain Powered by GOSS
A-TITLE Digital platform technology, online self-service and web content management provided by GOSS

Server configuration

HTTP redirects
(Critically important)
This page redirects to "https://basildon.gov.uk/"
HTTP header
(Important)
The X-powered header is sent within the response header. (unnecessary)
The web server transmits the web page (HTML) in compressed form.
Performance
(Somewhat important)
The page response time is excellent with 0.18 seconds.
The file size of the HTML document is fine (86 kB).

HTTP Response Header

NameValue
cache-controlno-cache, no-store
pragmano-cache
content-typetext/html; charset=utf-8
content-encodinggzip
expires-1
varyAccept-Encoding
x-content-type-optionsnosniff
x-xss-protection1; mode=block
strict-transport-securitymax-age=31536000
x-ua-compatibleIE=Edge
x-frame-optionsSAMEORIGIN
report-to{"group":"csp-endpoint","max_age":10886400,"endpoints":[{"url":"csp-reports"}]}
content-security-policyframe-ancestors 'none'; report-uri csp-reports; report-to csp-endpoint;
link<https://basildon.gov.uk/>; rel="canonical"
server
x-powered-by
dateThu, 26 Jun 2025 09:17:32 GMT
content-length18087
statuscode200
http_versionHTTP/2

External factors

This page is referenced by wikipedia.
This website has excellent links from other websites.
This page has backlinks from 231 referring domains.
This page has 264 backlinks.
This page has backlinks from 123 different ip addresses.

Links from Wikipedia

You can find more links using Wikipedia search

Robots.txt

User-agent: *
Crawl-delay: 2

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Search preview

Most important keywords

Following keywords were found. You can check the keyword optimization of this page for each keyword.

KeywordResultRecheck
Basildon86%Check
Basildon Council68%Check
Page62%Check
Basildon Borough62%Check
Basildon Borough Council59%Check
Council51%Check
Housing51%Check
Affordable Housing50%Check
Affordable Housing Options48%Check
Garden47%Check
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