Baileynelson.co.nz - SEO Checker

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Overview of the SEO Check
Meta information
75% 
Page quality
44% 
Page structure
79% 
Link structure
86% 
Server
87% 
External factors
100% 
SEO Score
Response time
1.80 s
File size
130.00 kB
Words
197
Media files
22
Number of links
46 internal / 2 external

Task list of SEO Improvements

Meta specifications

Title
(Critically important)
Bailey Nelson | High-Quality Glasses at Affordable Prices | Eye Tests | Bailey Nelson
The page title should be shorter than 580 pixels. It is 754 pixels long. Optimize title
There are word repetitions in the page title.
Meta description
(Critically important)
Prescription glasses, sunglasses, premium lenses and contact lenses. Book an eye test today or bring your own script. Free test with same day purchase.
The length of the meta description is perfect. (945 pixels out of 1000 max pixel length)
Crawlability
(Critically important)
There are no problems in accessing the website.
Canonical URL
(Important)
https://baileynelson.co.nz/
There is a valid canonical link specified.
Language
(Somewhat important)
Language detected in text: en
Server location: United States of America
The language is not specified in the HTML markup.
Alternate/Hreflang Links
(Somewhat important)
The specified alternate links have no errors.
Other meta tags
(Somewhat important)
There is no rel next meta tag on this page.
There is no rel prev meta tag on this page.
Domain
(Somewhat important)
The domain is no subdomain.
The domain length is good.
The domain does not contain non-latin characters.
Page URL
(Somewhat important)
No parameters were found in the URL.
No session ID was found in the URL.
The URL does not have too many subdirectories.
Charset encoding
(Somewhat important)
The charset encoding (UTF-8) is set correctly.
Doctype
(Nice to have)
The doctype HTML 5 is set correctly.
The doctype is placed at first in the HTML code.
Favicon
(Nice to have)
The favicon is linked correctly.

Meta tags

NameValue
viewportwidth=device-width, initial-scale=1
next-size-adjustEmpty
descriptionPrescription glasses, sunglasses, premium lenses and contact lenses. Book an eye test today or bring your own script. Free test with same day purchase.
robotsindex, follow
googlebotindex, follow
sentry-tracea7d9f6e59fde0e1ff8c66181352758a4-e2b49fa537b2b63c
baggagesentry-environment=vercel-production,sentry-release=09ec8c1a5ac6b6106ea39f94ad147ed513ccbeab,sentry-public_key=ef8c795b336c7da9b9ba94712a8e5392,sentry-trace_id=a7d9f6e59fde0e1ff8c66181352758a4,sentry-org_id=425748
charsetutf-8

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Page quality

Content
(Critically important)
There are only 197 words on this page. Use at least 250 words to provide useful information.
Some words from the page title are not used within the pages content
No paragraphs were detected.
21.3% of the text are stop words.
The page contains a listing, which indicates a good text layout.
No placeholders texts or images were found.
Frames
(Critically important)
This page does not use a frameset.
Mobile optimization
(Somewhat important)
A viewport "width=device-width, initial-scale=1" is provided.
At least one Apple touch icon is specified.
Bold and strong tags
(Somewhat important)
The usage of strong and bold tags is perfect. We recommend the use of up to 6 tags for this page.
Image SEO
(Somewhat important)
16 images have no alt attribute. The content of alt attributes is used by search engines.
Social Networks
(Nice to have)
This page is optimized perfectly for social networks.
Additional markup
(Nice to have)
No additional page markup was found.
HTTPS
(Somewhat important)
This website uses HTTPS to protect privacy and integrity of the exchanged data.
All included files are also transferred via HTTPS.

Media list

URLAlt attributeTitle
...r-3.png?auto=format,compress&w=1920&q=75No alt attribute provided
...r-2.png?auto=format,compress&w=1920&q=75No alt attribute provided
...%2C3903%2C5852&w=4371&h=6554&w=1920&q=75No alt attribute provided
...s-1.jpg?auto=format,compress&w=1920&q=75No alt attribute provided
...1%2C923%2C1154&w=1080&h=1350&w=1920&q=75No alt attribute provided
...le-.jpg?auto=format,compress&w=1920&q=75No alt attribute provided
...CAN.jpg?auto=format,compress&w=1920&q=75No alt attribute provided
...o2a.jpg?auto=format,compress&w=1920&q=75No alt attribute provided
...xams.png?auto=format,compress&w=384&q=75No alt attribute provided
...ping.png?auto=format,compress&w=640&q=75No alt attribute provided
...nses.png?auto=format,compress&w=640&q=75No alt attribute provided
...-NZ.png?auto=format,compress&w=1200&q=75No alt attribute provided
...xams.png?auto=format,compress&w=384&q=75No alt attribute provided
...ping.png?auto=format,compress&w=640&q=75No alt attribute provided
...nses.png?auto=format,compress&w=640&q=75No alt attribute provided
...-NZ.png?auto=format,compress&w=1200&q=75No alt attribute provided
Video URLWidthHeight
...herleyAULaunch-WebAssets-HPVideo-Mob.mp4
...cherleyAULaunch-WebAssets-HPVideo-DT.mp4
...assets-homepagetest-parisspringvideo.mp4
...ley-AULaunch-WebAssets-BTSVideo-otis.mp4
...c_25-OpticalDEC--HPvideo-15_9x16_sml.mp4
...ampaign-WebAssets-HeroBannerVideo-DT.mp4

Page structure

H1 heading
(Critically important)
There is no H1 heading specified.
Headings
(Important)
The structure of headings is missing one or more levels. Do not skip heading levels.

Heading structure

Heading levelContent
H2 CITY IN FOCUS
H2 Tailored to Perfection
H2 New Arrivals
H2 EYEWEAR REDEFINED
H2 Footer
H3 Your Sight
H3 FEAT. PARIS WYCHERLEY
H3 Southern Cross
H3 Contacts
H3 Stores
H3 Shop
H3 Eye care
H3 Help
H3 About Us
H3 Stay in the loop
Some internal links have dynamic parameters. All internal URLs, which are not marked as nofollow, should not contain dynamic parameters.
Some anchor texts are used more than once.
The number of internal links is ok.
None of the anchor texts is too long.
There are 2 external links on this page.

Found links on this page

LinkAttributesAnchor text
/pages/optometrist-near-meWe accept all valid prescriptions for glasses and contacts
/pages/book-an-eye-testFree eye test with same day purchase
https://baileynelson.co.nz/Bailey Nelson
/collections/contact-lensesContacts
/pages/optometrist-near-meStores
/pages/southern-cross-membersSouthern Cross
https://baileynelson.co.nz/Text duplicate Bailey Nelson
https://baileynelson.co.nz/cart0Cart
/bookingBook Eye Test
/pages/book-an-eye-testBook An Eye Test
/collections/new-arrivalsSHOP NEW
/pages/book-an-eye-testBOOK AN EYE TEST
/pages/paris-wycherley-bn-journalFEAT. PARIS WYCHERLEY Read and Shop the Edit from our latest shoot
https://baileynelson.com.au/pr...External No Text
/products/paris-sunglasses?col...Paris in Black
/products/otis?colour=multilay...Otis in Multilayer Green
/products/piper?colour=yellow ...Piper in Antique Tort
/collections/glassesSHOP GLASSES
/pages/book-an-eye-testBOOK EYE TEST
/pages/southern-cross-membersSouthern Cross SPECIAL OFFERS
/collections/contact-lensesContacts EXPLORE OFFERS
/pages/optometrist-near-meStores FIND YOUR LOCAL
/collections/glassesGlasses
/collections/sunglassesSunglasses
/collections/contact-lensesContact Lenses
/collections/gifts-accessoriesGifts & Accessories
/pages/blue-light-filterBlue Light Glasses
/pages/special-offersOffers
/pages/optometrist-near-meFind a store
/pages/eye-test-servicesEye test services
/pages/eye-conditionsEye conditions
/pages/contact-lenses-guideContact lens guide
/pages/how-to-measure-your-pdMeasure your PD
/pages/external-prescriptions-...External Prescriptions
/pages/southern-cross-membersText duplicate Southern Cross
/pages/buyers-guideBuyer's Guide
/pages/frequently-asked-questionsFAQ
/pages/shipping-returnsShipping and Returns
/pages/return-policyReturns Policy
/pages/terms-of-useTerms of Use
/pages/who-we-areWho We Are
/pages/how-we-make-our-framesOur Frames
/pages/our-lensesOur Lenses
/pages/careersCareers
/pages/contact-usContact Us
/pages/privacy-policyPrivacy Policy
/pages/operating-more-sustaina...Bio & Recycled
https://www.instagram.com/bail...New window External Subdomain Instagram

Server configuration

HTTP redirects
(Critically important)
This page redirects to "https://baileynelson.co.nz/"
HTTP header
(Important)
The X-powered header is sent within the response header. (unnecessary)
The web server transmits the web page (HTML) in compressed form.
Performance
(Somewhat important)
The page response time is very slow (1.80 seconds). The response time should be less than 0.4 seconds. Slow websites are bad for search engine bots and also result in bad user experience.
The file size of the HTML document is fine (130 kB).

HTTP Response Header

NameValue
age0
cache-controlprivate, no-cache, no-store, max-age=0, must-revalidate
content-encodingbr
content-typetext/html; charset=utf-8
dateSat, 09 May 2026 17:14:10 GMT
link</_next/static/media/Outfit_Black-s.p.0x3zr4kt4aj42.ttf>; rel=preload; as="font"; crossorigin=""; type="font/ttf", </_next/static/media/Outfit_Bold-s.p.0yfl5q05_qum0.ttf>; rel=preload; as="font"; crossorigin=""; type="font/ttf", </_next/static/media/Outfit_ExtraBold-s.p.0q0n6qbqmjpke.ttf>; rel=preload; as="font"; crossorigin=""; type="font/ttf", </_next/static/media/Outfit_ExtraLight-s.p.10m6dwq7e72ca.ttf>; rel=preload; as="font"; crossorigin=""; type="font/ttf", </_next/static/media/Outfit_Light-s.p.0pj82.s_39279.ttf>; rel=preload; as="font"; crossorigin=""; type="font/ttf", </_next/static/media/Outfit_Medium-s.p.13~x-.gb_i0s2.ttf>; rel=preload; as="font"; crossorigin=""; type="font/ttf", </_next/static/media/Outfit_Regular-s.p.16qyzo9-joxzr.ttf>; rel=preload; as="font"; crossorigin=""; type="font/ttf", </_next/static/media/Outfit_SemiBold-s.p.0y~zv52.0e.fs.ttf>; rel=preload; as="font"; crossorigin=""; type="font/ttf", </_next/static/media/Outfit_Thin-s.p.0.zizdjepej2z.ttf>; rel=preload; as="font"; crossorigin=""; type="font/ttf", </_next/static/chunks/0uyz0.xs7kava.css>; rel=preload; as="style"
serverVercel
strict-transport-securitymax-age=63072000
varyrsc, next-router-state-tree, next-router-prefetch, next-router-segment-prefetch
x-matched-path/[locale]
x-powered-byNext.js
x-vercel-cacheMISS
x-vercel-idfra1::syd1::hthph-1778346849639-fef63d5e6aca
statuscode200
http_versionHTTP/2

External factors

This website has excellent links from other websites.
This page has backlinks from 35 referring domains.
This page has 79 backlinks.
This page has backlinks from 27 different ip addresses.

Links from Wikipedia

No links from Wikipedia were found.

Robots.txt

User-Agent: *
Allow: /
Disallow: /booking/
Disallow: /cart

Sitemap: https://baileynelson.co.nz/sitemap.xml

Similar sites

Search preview

baileynelson.co.nz
Bailey Nelson | High-Quality Glasses at Affordable Prices | Eye Tes...
Prescription glasses, sunglasses, premium lenses and contact lenses. Book an eye test today or bring your own script. Free test with same day purchase.

Most important keywords

Following keywords were found. You can check the keyword optimization of this page for each keyword.

KeywordResultRecheck
eye67%Check
eye test66%Check
Bailey64%Check
Nelson64%Check
Bailey Nelson64%Check
test63%Check
glasses62%Check
Book Eye Test58%Check
eye test today58%Check
Prescription Glasses53%Check
Show more keywords and terms

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