Backwinkel.de - SEO Checker

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Overview of the SEO Check
Meta information
92% 
Page quality
92% 
Page structure
100% 
Link structure
86% 
Server
54% 
External factors
100% 
SEO Score
Response time
0.34 s
File size
57.90 kB
Words
833
Media files
35
Number of links
79 internal / 8 external

Task list of SEO Improvements

Meta specifications

Title
(Critically important)
BACKWINKEL » Ihr nachhaltiger Onlineshop für Kita & Schule
The length of the page title is perfect. (555 pixels out of 580 max pixel length)
There are no duplicate words in the title
Meta description
(Critically important)
BACKWINKEL – seit 1959 » über 70.000 Produkte für Kindergarten und Schule ✓ Geprüfter Onlineshop ✓ Persönliche Beratung ✓ Kurze Lieferzeit ✓ Jetzt einkaufen!
The meta description is too long: 1020 pixels from max. 1000 pixels. Optimize description
Crawlability
(Critically important)
There are no problems in accessing the website.
Canonical URL
(Important)
https://www.backwinkel.de/
There is a valid canonical link specified.
Language
(Somewhat important)
Language detected in text: de
Language defined in HTML: de
Server location: Germany
The following language is defined by HTML: de
Alternate/Hreflang Links
(Somewhat important)
There are no alternate links specified on this page.
Other meta tags
(Somewhat important)
There is no rel next meta tag on this page.
There is no rel prev meta tag on this page.
Domain
(Somewhat important)
The domain is no subdomain.
The domain length is good.
The domain does not contain non-latin characters.
Page URL
(Somewhat important)
No parameters were found in the URL.
No session ID was found in the URL.
The URL does not have too many subdirectories.
Charset encoding
(Somewhat important)
The charset encoding (UTF-8) is set correctly.
Doctype
(Nice to have)
The doctype HTML 5 is set correctly.
The doctype is placed at first in the HTML code.
Favicon
(Nice to have)
The favicon is linked correctly.

Meta tags

NameValue
viewportwidth=device-width, initial-scale=1
descriptionBACKWINKEL – seit 1959 » über 70.000 Produkte für Kindergarten und Schule ✓ Geprüfter Onlineshop ✓ Persönliche Beratung ✓ Kurze Lieferzeit ✓ Jetzt einkaufen!
keywordsLehrmittel, Lernmittel, Schulausstattung, Kindergartenausstattung, Spiele, Schulbücher, Schulmöbel, Schulbedarf, Schulsport, Grundschule, Sekundarschule, Ganztagsbetreuung, Lehrerbedarf, Lehrermaterial
theme-color#87bc20
langde
og:site_namehttps://www.backwinkel.de/
og:titleBACKWINKEL » Ihr nachhaltiger Onlineshop für Kita & Schule
og:descriptionBACKWINKEL – seit 1959 » über 70.000 Produkte für Kindergarten und Schule ✓ Geprüfter Onlineshop ✓ Persönliche Beratung ✓ Kurze Lieferzeit ✓ Jetzt einkaufen!
og:typewebsite
og:imagehttps://www.backwinkel.de/out/img/bw_logo.svg
og:urlhttps://www.backwinkel.de/
X-UA-CompatibleIE=edge
Content-Typetext/html; charset=UTF-8

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Page quality

Content
(Critically important)
This page contains 833 words. That's ok.
35.3% of the text are stop words.
Keywords used in the page title are also used in the page content. That's good!
Words from the H1 heading are used in the page content.
The page contains a listing, which indicates a good text layout.
12 paragraphs were found on this page.
The text content is perfect.
No placeholders texts or images were found.
There are no duplicates on the site.
The average number of words per sentence of 11.27 words is good.
Frames
(Critically important)
This page does not use a frameset.
Mobile optimization
(Somewhat important)
This page loads 12 JavaScript files. This may affect the load time negatively.
A viewport "width=device-width, initial-scale=1" is provided.
At least one Apple touch icon is specified.
Bold and strong tags
(Somewhat important)
The following tag is repeated too often: mehr erfahren
Image SEO
(Somewhat important)
Alt text (alternative text) is correctly used on all found images.
Social Networks
(Nice to have)
This page is optimized perfectly for social networks.
Additional markup
(Nice to have)
No additional page markup was found.
HTTPS
(Somewhat important)
This website uses HTTPS to protect privacy and integrity of the exchanged data.
All included files are also transferred via HTTPS.

Media list

URLAlt attributeTitle
/out/apex/img/bw_logo.svgBACKWINKEL-Logo
/out/apex_child/img/header/mic.svgmicrophone
/out/apex_child/img/trusted-shop-logo.pngtrusted-shop-logo
...g/header/imagebild-mobile-navigation.jpgmobile-navigation
...tures/ddmedia/feiertagsgruss-2024-25.jpgFeiertagsgrüße
...g/startpage/kindergarten-und-spielen.jpgkindergarten-und-spielen
...img/startpage/moebel-und-ausstattung.jpgmoebel-und-ausstattung
...g/startpage/schule-lernen-und-lehren.jpgschule-lernen-und-lehren
...child/img/startpage/digitales-lernen.jpgdigitales-lernen
/out/apex_child/img/global/bw_logo.svgBACKWINKEL-Logo
...mg/global/blatt-nachhaltigkeit-gruen.svgblatt-nachhaltig
/out/apex_child/img/trusted-shop-logo.pngTrusted Shops
/out/apex_child/img/ehi-siegel.svgEHI geprÜter Online Shop
...SO-14001_de_electricblue-Pantone293C.jpgISO zertifiziert
/out/apex_child/img/lets-encrypt-ssl.svgLet's Encrypt SSL
...child/img/payment/zahlungsart-paypal.svgPayPal
...x_child/img/payment/zahlungsart-visa.svgVisa
...d/img/payment/zahlungsart-mastercard.svgMaster Card
...child/img/payment/zahlungsart-klarna.svgKlarna
...ild/img/payment/zahlungsart-rechnung.svgRechnung
...ild/img/payment/zahlungsart-vorkasse.svgVorkasse
...x_child/img/fsc-zertifizierung-label.pngMFSC zertifiziert
..._child/img/backwinkel-myclimate-logo.pngMy Climate
/out/apex_child/img/blauer-engel-logo.svgBlauer Engel
/out/apex_child/img/dhl-gogreen-logo.svgDHL
...apex_child/img/gls-klimaprotect-logo.jpgGLS
.../apex_child/img/didacta-verband-logo.pngdidacta Verband
/out/apex_child/img/bevh-mtglied-logo.pngbevh Verband
..._child/img/ganztagsschulverband-logo.svgGanztagsschule Verband
/out/apex_child/img/facebook-logo.svgFacebook
/out/apex_child/img/pinterest-logo.svgPintereset
/out/apex_child/img/instagram-logo.svgInstagram
/out/apex_child/img/tiktok-Logo_rund.svgTiktok
.../apex_child/img/backwinkel-blog-logo.svgBACKWINKEL Blog
...apex_child/img/Podcast_Icon_rund_rgb.svgBACKWINKEL Podcast

Page structure

H1 heading
(Critically important)
backwinkel.de – Ihr nachhaltiger Onlineshop für Kindergarten und Schule
The H1 heading is perfect.
Headings
(Important)
The heading structure is perfect.

Heading structure

Heading levelContent
H1 backwinkel.de – Ihr nachhaltiger Onlineshop für Kindergarten und Schule
H2 Kindergartenausstattung – Spielen ist Lernen
H2 Schulausstattung – für den Gewinn an Lernfreude
H2 BACKWINKEL-Kataloge: Ausstattung für Kindergärten & Schulen
H3 Sicher einkaufen!
H3 Newsletter anmelden und Vorteile sichern
Some internal links have dynamic parameters. All internal URLs, which are not marked as nofollow, should not contain dynamic parameters.
Some anchor texts are used more than once.
The number of internal links is ok.
None of the anchor texts is too long.
There are 8 external links on this page.

Found links on this page

LinkAttributesAnchor text
https://www.backwinkel.de/IMG-ALT BACKWINKEL-Logo
/merkzettel/A-TITLE Mein Merkzettel
/mein-konto/Mein Konto
/merkzettel/Text duplicate Mein Merkzettel
/index.php?cl=forgotpwd?
A-TITLE Passwort vergessen?
/index.php?cl=registerRegistrieren
A-TITLE Registrieren
https://www.backwinkel.de/blog/BLOG
https://www.trustedshops.de/be...External Subdomain IMG-ALT trusted-shop-logo
A-TITLE Trusted Shops
https://www.backwinkel.de/Anchor Previous
https://www.backwinkel.de/Anchor Next
/soziales-engagement-advent/A-TITLE Feiertagsgrüße
/cat/kindergartenbedarf/Kindergarten & Spielen
IMG-ALT kindergarten-und-spielen
/cat/schulmoebel-ausstattung/Möbel & Ausstattung
IMG-ALT moebel-und-ausstattung
/cat/lehrmittel-lernmittel/Schule, Lernen & Lehren
IMG-ALT schule-lernen-und-lehren
/cat/technik-digitales/Digitales Lernen
IMG-ALT digitales-lernen
/nachhaltig-denken/nachhaltiger
/din-en-iso-9001-und-iso-14001/Zertifiziertes Umweltmanagement
/klimaneutraler-versand/CO2-neutraler Paketversand
/klimaneutrale-webseite/Klimabilanzierter Onlineshop
/klimaneutraler-druck/CO2-neutraler Flyer- & Katalogdruck
/moebelproduktion/Flexeo®-Möbelproduktion
/nachhaltig-denken/denken wir an die Umwelt
/din-en-iso-9001-und-iso-14001/TÜV Nord zertifiziert
/cat/kindergartenbedarf/Kindergartenbedarf
/cat/kindergartenmoebel/Kindergartenmöbel
/cat/kindergarten-sprachfoerde...Sprachförderung in Kita & Kindergarten
/cat/kamishibai-bildkarten-ges...Kamishibai
/cat/schulmoebel-ausstattung/Schulmöbel und Schulausstattung
/cat/lehrmittel-lernmittel/Lehrmittel und Lehrmaterial
/cat/lehrerbedarf-lehrermaterial/Lehrerbedarf
/cat/sportbedarf-spiele/Sportspiele für die Grundschule
/klimaneutraler-druck/New window klimaneutral
/klimaneutraler-versand/New window CO
/klimaneutraler-versand/New window 2
/klimaneutraler-versand/New window -neutral
/klimaneutraler-versand/New window .
/kataloge/BACKWINKEL-Kataloge
/kataloge/online durch unsere Kataloge und Flyer
/produktsicherheit/New window Mehr dazu >
https://www.trustedshops.de/be...New window External Subdomain mehr erfahren
https://cert.ehi-siegel.de/web...New window External Subdomain Text duplicate mehr erfahren
/din-en-iso-9001-und-iso-14001/New window Text duplicate mehr erfahren
/datenschutz/New window Text duplicate mehr erfahren
https://www.facebook.com/backw...New window External Subdomain IMG-ALT Facebook
https://www.pinterest.de/backw...New window External Subdomain IMG-ALT Pintereset
https://www.instagram.com/back...New window External Subdomain IMG-ALT Instagram
https://www.tiktok.com/@backwi...New window External Subdomain IMG-ALT Tiktok
https://www.backwinkel.de/blog/New window IMG-ALT BACKWINKEL Blog
/podcast/New window IMG-ALT BACKWINKEL Podcast
/kontakt/Kontakt
/ueber-uns/Über uns
https://www.backwinkel.de/jobs/Jobs & Karriere
/nachhaltig-denken/Nachhaltig denken, nachhaltig handeln
/soziales-engagement/Soziales Engagement
/din-en-iso-9001-und-iso-14001/Qualitätsmanagement
https://www.backwinkel.de/blog/New window Blog
/ihr-persoenlicher-backwinkel-...Newsletter
/beratung-vor-ort/Beratung vor Ort
/ruecksende-formular/Rücksende-Formulare
/versand-und-lieferung/Versand & Lieferung
/bezahlmoeglichkeiten/Zahlungsarten
/wissenswertes/Wissenswertes
/2-jahre-garantie/BACKWINKEL-Garantie
/kataloge/Kataloge & Flyer
/blog/startchancen-programm/Startchancen-Programm
/versand-und-lieferung/Lieferbedingungen
/haeufig-gestellte-fragen/Häufig gestellte Fragen
/batterieentsorgung/Batterieentsorgung
/elektroaltgeraete-entsorgung/Elektroaltgeräte-Entsorgung
/produktsicherheit/Produktsicherheit
/authentizitaet-von-bewertungen/Echtheit von Bewertungen
/cat/kindergartenbedarf/Text duplicate Kindergarten & Spielen
/cat/lehrmittel-lernmittel/Text duplicate Schule, Lernen & Lehren
/cat/schulmoebel-ausstattung/Text duplicate Möbel & Ausstattung
/cat/technik-digitales/Text duplicate Digitales Lernen
/cat/kamishibai-bildkarten-ges...Text duplicate Kamishibai
/cat/dokumentenkamera-schule/Dokumentenkamera
/cat/schultafeln/Schultafeln
/cat/kindergartenmoebel/Kindergarten-Möbel
/cat/montessori-material/Montessori-Material
/versand-und-lieferung/Versandkosten
/impressum/Impressum
https://www.backwinkel.de/agb/AGB
/datenschutz/Datenschutz
/widerrufsrecht/Widerrufsrecht
/erklaerung-zur-barrierefreiheit/Erklärung zur Barrierefreiheit
https://content.backwinkel.de/...New window External Subdomain Anchor Mehr erfahren >

Server configuration

HTTP redirects
(Critically important)
This page redirects to "https://www.backwinkel.de/"
HTTP header
(Important)
No X-Powered HTTP header is sent.
The web server transmits the web page (HTML) in compressed form.
Performance
(Somewhat important)
This page loads 14 CSS files. This may affect the page load time negatively.
This page loads 12 JavaScript files. This may affect the load time negatively.
The page response time is excellent with 0.34 seconds.
The file size of the HTML document is fine (58 kB).

HTTP Response Header

NameValue
dateThu, 14 Aug 2025 05:27:25 GMT
serverApache
set-cookie36 Characters
upgradeh2,h2c
connectionUpgrade
cache-controlno-cache, no-store, must-revalidate
expires0
varyAccept-Encoding
content-encodinggzip
pragmano-cache
content-length13917
content-typetext/html; charset=UTF-8
statuscode200
http_versionHTTP/1.1

External factors

This website has excellent links from other websites.
This page has backlinks from 62 referring domains.
This page has 120 backlinks.
This page has backlinks from 55 different ip addresses.

Links from Wikipedia

No links from Wikipedia were found.

Robots.txt

User-agent: *
Disallow: /suche/
Disallow: /?q=*
Disallow: /blog/?s=*
Disallow: /warenkorb/
Disallow: /merkzettel/
Disallow: /index.php?*
Disallow: /*filter=*
Disallow: /*sort=*

Allow: /*.js*
Allow: /*.css*
Allow: /*.png*
Allow: /*.jpg*

Sitemap: https://www.backwinkel.de/export/sitemap.xml
Sitemap: https://www.backwinkel.de/blog/page-sitemap.xml
Sitemap: https://www.backwinkel.de/blog/post-sitemap.xml

Similar sites

Search preview

www.backwinkel.de
BACKWINKEL » Ihr nachhaltiger Onlineshop für Kita & Schule
BACKWINKEL – seit 1959 » über 70.000 Produkte für Kindergarten und Schule ✓ Geprüfter Onlineshop ✓ Persönliche Beratung ✓ Kurze Lieferzeit ✓ Jetzt einkaufen!

Most important keywords

Following keywords were found. You can check the keyword optimization of this page for each keyword.

KeywordResultRecheck
backwinkel97%Check
Schule85%Check
Kindergarten74%Check
Onlineshop72%Check
Nachhaltiger Onlineshop68%Check
Nachhaltiger62%Check
Ausstattung51%Check
nachhaltig handeln50%Check
Lernen47%Check
einkaufen47%Check
Show more keywords and terms

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