Backbone.media - SEO Checker

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Overview of the SEO Check
Meta information
98% 
Page quality
76% 
Page structure
75% 
Link structure
95% 
Server
83% 
External factors
100% 
SEO Score
Response time
0.75 s
File size
105.40 kB
Words
463
Media files
32
Number of links
49 internal / 4 external

Task list of SEO Improvements

Meta specifications

Title
(Critically important)
Backbone - Outdoor Marketing Agency
The length of the page title is perfect. (344 pixels out of 580 max pixel length)
There are no duplicate words in the title
Meta description
(Critically important)
The nation's leading active lifestyle and outdoor marketing agency, offering services in public relations, paid media, affiliate, paid search, creative, and social media.
The meta description is too long: 1004 pixels from max. 1000 pixels. Optimize description
Crawlability
(Critically important)
There are no problems in accessing the website.
Canonical URL
(Important)
https://www.backbone.media/
There is a valid canonical link specified.
Language
(Somewhat important)
Language detected in text: en
Language defined in HTML: en
Server location: United States of America
The following language is defined by HTML: en
Alternate/Hreflang Links
(Somewhat important)
There are no alternate links specified on this page.
Other meta tags
(Somewhat important)
There is no rel next meta tag on this page.
There is no rel prev meta tag on this page.
Domain
(Somewhat important)
The domain is no subdomain.
The domain length is good.
The domain does not contain non-latin characters.
Page URL
(Somewhat important)
No parameters were found in the URL.
No session ID was found in the URL.
The URL does not have too many subdirectories.
Charset encoding
(Somewhat important)
The charset encoding (UTF-8) is set correctly.
Doctype
(Nice to have)
The doctype HTML 5 is set correctly.
The doctype is placed at first in the HTML code.
Favicon
(Nice to have)
The favicon is linked correctly.

Meta tags

NameValue
descriptionThe nation's leading active lifestyle and outdoor marketing agency, offering services in public relations, paid media, affiliate, paid search, creative, and social media.
GeneratorDrupal 10 (https://www.drupal.org)
MobileOptimizedwidth
HandheldFriendlytrue
viewportwidth=device-width, initial-scale=1
msapplication-TileColor#2178ae
msapplication-config/themes/custom/origin/images/favicon/browserconfig.xml
theme-color#ffffff
langen
og:site_nameBackbone Media
og:typewebsite
og:urlhttps://www.backbone.media/
og:titleBackbone Media - Outdoor Marketing Agency
og:descriptionThe nation's leading active lifestyle and outdoor marketing agency, offering services in public relations, paid media, affiliate, and social media
og:imagehttps://www.backbone.media/themes/custom/origin/images/og-image.png
charsetutf-8

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Page quality

Content
(Critically important)
There are only 463 words on this page. Good pages should have about 800 words of useful content.
There are 2 text duplicates on this page:
  • Duplicate: These three forces converge to create relevancy, forge lasting connect...
29.4% of the text are stop words.
Keywords used in the page title are also used in the page content. That's good!
The page contains a listing, which indicates a good text layout.
12 paragraphs were found on this page.
No placeholders texts or images were found.
The average number of words per sentence of 17.33 words is good.
Frames
(Critically important)
This page does not use a frameset.
Mobile optimization
(Somewhat important)
A viewport "width=device-width, initial-scale=1" is provided.
At least one Apple touch icon is specified.
Bold and strong tags
(Somewhat important)
The usage of strong and bold tags is perfect. We recommend the use of up to 9 tags for this page.
Image SEO
(Somewhat important)
Alt text (alternative text) is correctly used on all found images.
Social Networks
(Nice to have)
This page is optimized perfectly for social networks.
Additional markup
(Nice to have)
No additional page markup was found.
HTTPS
(Somewhat important)
This website uses HTTPS to protect privacy and integrity of the exchanged data.
All included files are also transferred via HTTPS.

Media list

URLAlt attributeTitle
data:[...] Base64Community, Brand, Performance
data:[...] Base64Community, Brand, Performance
data:[...] Base64Community, Brand, Performance
data:[...] Base64Community, Brand, Performance
data:[...] Base64Community, Brand, Performance
data:[...] Base64Ooni Volt Pizza Oven
data:[...] Base64Photo of mountainscape
data:[...] Base64Turtle Fur Maxclava Product Image
data:[...] Base64person skiing in Utah
data:[...] Base64Black Diamond
data:[...] Base64Ooni
data:[...] Base64Smartwool
data:[...] Base64Tincup Mountain Whiskey
data:[...] Base64Yeti
data:[...] Base64AG1
data:[...] Base64ACRA
data:[...] Base64Dickies
data:[...] Base64Gerber
data:[...] Base64Selkirk
data:[...] Base64Thule
data:[...] Base64Toad&Co
data:[...] Base64Blue at symbol on a laptop keyboard.
data:[...] Base64Laptop displaying Shopify logo, green background, blurred office setting
data:[...] Base64Measure What Matters graphic
.../default/files/2022-12/logo-google_0.svgLogo: Google Partner
... - Dark backgrounds - simple white_0.svgLogo: Meta Business Partner
...fault/files/2022-12/logo-tradedesk_0.svgLogo: The Trade Desk
...fault/files/2023-02/tableau-logo-1_2.svgLogo: Tableau Partner
...FDX-Certified-Agency-Partner-Badge_0.svgLogo: Feedonomics Certified Agency Patner
...es/2022-12/Conservation Alliance 1_1.svgLogo: The Conservation Alliance
/sites/default/files/2022-12/POW-logo_0.svgLogo: POW - Protect Our Winters
Video URLWidthHeight
/themes/custom/origin/images/home-hero.mp4

Page structure

H1 heading
(Critically important)
There is no H1 heading specified.
Headings
(Important)
Some headings occur twice on the page.
The structure of headings is missing one or more levels. Do not skip heading levels.

Heading structure

Heading levelContent
H2 Main navigation
H2 What we do
H2 Community, Brand, Performance
H2 Community
H2 Brand
H2 Performance
H2 Community, Brand, Performance Duplicate text
H2 Featured Work
H2 Who we work with
H2 Recent Insights
H2 Sign up for our newsletter
H2 Social
H2 Contact Us
H2 Footer menu
H2 Terms
H3 Ooni
H3 Merrell
H3 Turtle Fur
H3 Ski Utah
H3 Instagram Is Now Searchable — Why This Matters for Brand Visibility
H3 Why Optimizing Your Shopify Store for ChatGPT Matters
H3 Backbone Insights Report: 2024 Cyber Week Trends and Takeaways
Some anchor texts are used more than once.
The number of internal links is ok.
None of the anchor texts is too long.
All internal links are not using dynamic parameters.
There are 4 external links on this page.

Found links on this page

LinkAttributesAnchor text
https://www.backbone.media/Anchor Skip to main content
https://www.backbone.media/A-TITLE Home
https://www.backbone.media/workWork
https://www.backbone.media/agencyAgency
/agency/cultureCulture
/agency/teamTeam
https://www.backbone.media/agencyServices
/insightsInsights
/newsroomNewsroom
/contactContact
/careersCareers
/agency/services/paid-mediaPaid Media
/agency/services/search-marketingSearch Marketing
/agency/services/affiliate-mar...Affiliate Marketing
/agency/services/public-relationsPublic Relations
/agency/services/creative-contentCreative & Content
/agency/services/social-mediaSocial Media
/agency/services/influencer-ma...Influencer Marketing
/agency/services/strategyStrategy
/agency/teamintegrated marketing agency
https://www.backbone.media/workmoves people
https://www.backbone.media/agencyconnecting brands
https://www.backbone.media/agencytheir communities.
https://www.backbone.media/agencyOur Agency
https://www.backbone.media/workView all work
/work/ooni-pizza-ovens-goes-el...IMG-ALT Ooni Volt Pizza Oven
/work/ooni-pizza-ovens-goes-el...Ooni
/work/merrell-your-dads-hiking...IMG-ALT Photo of mountainscape
/work/merrell-your-dads-hiking...Merrell
/work/how-turtle-furs-seo-stra...IMG-ALT Turtle Fur Maxclava Product Image
/work/how-turtle-furs-seo-stra...Turtle Fur
/work/getting-skis-on-snow-for...IMG-ALT person skiing in Utah
/work/getting-skis-on-snow-for...Ski Utah
/insightsRead all insights
/insights/instagram-is-now-sea...IMG-ALT Blue at symbol on a laptop keyboard.
/insights/instagram-is-now-sea...Instagram Is Now Searchable — Why This Matters for Brand Visibility
/insights/why-optimizing-your-...IMG-ALT Laptop displaying Shopify logo, green background, blurred office setting
/insights/why-optimizing-your-...Why Optimizing Your Shopify Store for ChatGPT Matters
/insights/backbone-insights-re...IMG-ALT Measure What Matters graphic
/insights/backbone-insights-re...Backbone Insights Report: 2024 Cyber Week Trends and Takeaways
https://www.linkedin.com/compa...New window External Subdomain LinkedIn
https://www.instagram.com/back...New window External Subdomain Instagram
https://www.facebook.com/Backb...New window External Subdomain Facebook
https://www.tiktok.com/@backbo...New window External Subdomain TikTok
https://www.backbone.media/workText duplicate Work
https://www.backbone.media/agencyText duplicate Agency
/insightsText duplicate Insights
/newsroomText duplicate Newsroom
/contactText duplicate Contact
/careersText duplicate Careers
/privacy-policyPrivacy Policy
/terms-of-useTerms of Use
/cookie-policyCookie Policy

Server configuration

HTTP redirects
(Critically important)
This page redirects to "https://www.backbone.media/"
HTTP header
(Important)
No X-Powered HTTP header is sent.
The web server transmits the web page (HTML) in compressed form.
Performance
(Somewhat important)
The page response time of 0.75 seconds is longer than the recommended limit of 0.4 seconds. A high response time unnecessarily slows down search engine crawling and results in bad user experience as well.
The file size of the HTML document is fine (105 kB).

HTTP Response Header

NameValue
cache-controlmax-age=86400, public
content-encodinggzip
content-languageen
content-typetext/html; charset=UTF-8
etagW/"1752264583"
expiresSun, 19 Nov 1978 05:00:00 GMT
last-modifiedFri, 11 Jul 2025 20:09:43 GMT
servernginx
strict-transport-securitymax-age=31536000
x-content-type-optionsnosniff
x-drupal-cacheMISS
x-drupal-dynamic-cacheMISS
x-frame-optionsSAMEORIGIN
x-generatorDrupal 10 (https://www.drupal.org)
x-pantheon-styx-hostnamestyx-fe1-a-6fb8dd48b-x4hq4
x-styx-req-idfc1884b2-5e92-11f0-9d30-cae55b0fcc56
dateWed, 23 Jul 2025 10:25:27 GMT
x-served-bycache-chi-klot8100035-CHI, cache-fra-eddf8230133-FRA
x-cacheHIT, HIT
x-cache-hits1, 1
x-timerS1753266327.236062,VS0,VE40
varyAccept-Encoding, Cookie, Cookie, Cookie
age50990
accept-rangesbytes
via1.1 varnish, 1.1 varnish
content-length19764
statuscode200
http_versionHTTP/2

External factors

This website has excellent links from other websites.
This page has backlinks from 213 referring domains.
This page has 498 backlinks.
This page has backlinks from 147 different ip addresses.

Links from Wikipedia

No links from Wikipedia were found.

Robots.txt

#
# robots.txt
#
# This file is to prevent the crawling and indexing of certain parts
# of your site by web crawlers and spiders run by sites like Yahoo!
# and Google. By telling these "robots" where not to go on your site,
# you save bandwidth and server resources.
#
# This file will be ignored unless it is at the root of your host:
# Used:    http://example.com/robots.txt
# Ignored: http://example.com/site/robots.txt
#
# For more information about the robots.txt standard, see:
# http://www.robotstxt.org/robotstxt.html

User-agent: *
# CSS, JS, Images
Allow: /core/*.css$
Allow: /core/*.css?
Allow: /core/*.js$
Allow: /core/*.js?
Allow: /core/*.gif
Allow: /core/*.jpg
Allow: /core/*.jpeg
Allow: /core/*.png
Allow: /core/*.svg
Allow: /profiles/*.css$
Allow: /profiles/*.css?
Allow: /profiles/*.js$
Allow: /profiles/*.js?
Allow: /profiles/*.gif
Allow: /profiles/*.jpg
Allow: /profiles/*.jpeg
Allow: /profiles/*.png
Allow: /profiles/*.svg
# Directories
Disallow: /core/
Disallow: /profiles/
# Files
Disallow: /README.md
Disallow: /composer/Metapackage/README.txt
Disallow: /composer/Plugin/ProjectMessage/README.md
Disallow: /composer/Plugin/Scaffold/README.md
Disallow: /composer/Plugin/VendorHardening/README.txt
Disallow: /composer/Template/README.txt
Disallow: /modules/README.txt
Disallow: /sites/README.txt
Disallow: /themes/README.txt
Disallow: /web.config
# Paths (clean URLs)
Disallow: /admin/
Disallow: /comment/reply/
Disallow: /filter/tips
Disallow: /node/add/
Disallow: /search/
Disallow: /user/register
Disallow: /user/password
Disallow: /user/login
Disallow: /user/logout
Disallow: /media/oembed
Disallow: /*/media/oembed
# Paths (no clean URLs)
Disallow: /index.php/admin/
Disallow: /index.php/comment/reply/
Disallow: /index.php/filter/tips
Disallow: /index.php/node/add/
Disallow: /index.php/search/
Disallow: /index.php/user/password
Disallow: /index.php/user/register
Disallow: /index.php/user/login
Disallow: /index.php/user/logout
Disallow: /index.php/media/oembed
Disallow: /index.php/*/media/oembed

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Search preview

www.backbone.media
Backbone - Outdoor Marketing Agency
The nation's leading active lifestyle and outdoor marketing agency, offering services in public relations, paid media, affiliate, paid search, creative, and social media.

Most important keywords

Following keywords were found. You can check the keyword optimization of this page for each keyword.

KeywordResultRecheck
Backbone62%Check
Agency61%Check
Marketing Agency59%Check
outdoor marketing agency59%Check
Marketing58%Check
Media58%Check
outdoor58%Check
Search Marketing54%Check
Social Media54%Check
Affiliate Marketing52%Check
Show more keywords and terms

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