Aurora.tech - SEO Checker

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Overview of the SEO Check
Meta information
95% 
Page quality
86% 
Page structure
100% 
Link structure
91% 
Server
78% 
External factors
100% 
SEO Score
Response time
1.39 s
File size
216.70 kB
Words
777
Media files
43
Number of links
26 internal / 10 external

Task list of SEO Improvements

Meta specifications

Title
(Critically important)
Aurora: Self-driving freight is here.
The length of the page title is perfect. (305 pixels out of 580 max pixel length)
There are no duplicate words in the title
Meta description
(Critically important)
Step inside the world of self-driving freight, powered by the Aurora Driver. Delivering the benefits of self-driving technology safely, quickly, and broadly.
The length of the meta description is perfect. (921 pixels out of 1000 max pixel length)
Crawlability
(Critically important)
There are no problems in accessing the website.
Canonical URL
(Important)
No canonical link is specified.
Language
(Somewhat important)
Language detected in text: en
Server location: United States of America
The language is not specified in the HTML markup.
Alternate/Hreflang Links
(Somewhat important)
There are no alternate links specified on this page.
Other meta tags
(Somewhat important)
There is no rel next meta tag on this page.
There is no rel prev meta tag on this page.
Domain
(Somewhat important)
The domain is no subdomain.
The domain length is good.
The domain does not contain non-latin characters.
Page URL
(Somewhat important)
No parameters were found in the URL.
No session ID was found in the URL.
The URL does not have too many subdirectories.
Charset encoding
(Somewhat important)
The charset encoding (UTF-8) is set correctly.
Doctype
(Nice to have)
The doctype HTML 5 is set correctly.
The doctype is placed at first in the HTML code.
Favicon
(Nice to have)
The favicon is linked correctly.

Meta tags

NameValue
viewportwidth=device-width, initial-scale=1, maximum-scale=1
titleEmpty
google-site-verificationu_2rdFA0CZjEzUqvN0dPlUGlT85eQ5rNjGLuUjd7hgU
descriptionStep inside the world of self-driving freight, powered by the Aurora Driver. Delivering the benefits of self-driving technology safely, quickly, and broadly.
robotsindex, follow
sentry-trace48f5bf349f4c436f8799d747c7b53e38-86da2f61057763b6
baggagesentry-environment=production,sentry-release=5b21daa67107725be7e3c1fd031429fbcae3ea9f,sentry-public_key=9faac50c2100ff8447a2b57e29ff156e,sentry-trace_id=48f5bf349f4c436f8799d747c7b53e38
twitter:imagehttps://images.ctfassets.net/9i0s3p5vkth9/4ANgMwvZkJEGIMFqA6cTEM/4cd3b5dc2261eb8da99b7626c8710672/White_logo_on_Peterbilt_truck.jpg
og:titleAurora: Self-driving freight is here.
og:descriptionStep inside the world of self-driving freight, powered by the Aurora Driver. Delivering the benefits of self-driving technology safely, quickly, and broadly.
og:imagehttps://images.ctfassets.net/9i0s3p5vkth9/4ANgMwvZkJEGIMFqA6cTEM/4cd3b5dc2261eb8da99b7626c8710672/White_logo_on_Peterbilt_truck.jpg
charsetutf-8

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Page quality

Content
(Critically important)
This page contains 777 words. That's ok.
33.8% of the text are stop words.
Keywords used in the page title are also used in the page content. That's good!
Words from the H1 heading are used in the page content.
The page contains a listing, which indicates a good text layout.
12 paragraphs were found on this page.
The text content is perfect.
No placeholders texts or images were found.
There are no duplicates on the site.
The average number of words per sentence of 16.96 words is good.
Frames
(Critically important)
This page does not use a frameset.
Mobile optimization
(Somewhat important)
A viewport "width=device-width, initial-scale=1, maximum-scale=1" is provided.
At least one Apple touch icon is specified.
Bold and strong tags
(Somewhat important)
The usage of strong and bold tags is perfect. We recommend the use of up to 16 tags for this page.
Image SEO
(Somewhat important)
41 images have no alt attribute. The content of alt attributes is used by search engines.
Social Networks
(Nice to have)
This page is optimized perfectly for social networks.
Additional markup
(Nice to have)
No additional page markup was found.
HTTPS
(Somewhat important)
This website uses HTTPS to protect privacy and integrity of the exchanged data.
All included files are also transferred via HTTPS.

Media list

URLAlt attributeTitle
/_nuxt/hero-scrim.DzShv0rj.pngNo alt attribute provided
...tom.jpg?fm=jpg&q=90&w=500&h=500&fit=fillNo alt attribute provided
...Top.jpg?fm=jpg&q=90&w=500&h=500&fit=fillNo alt attribute provided
...dle.jpg?fm=jpg&q=90&w=500&h=500&fit=fillNo alt attribute provided
.../ProductCard_01_Pedestrian_V02.png?w=750No alt attribute provided
...roductCard_02_AggressiveDriver.png?w=750No alt attribute provided
...ctCard_03_EmergencyVehicle_V02.png?w=750No alt attribute provided
...e/Aurora-Launch-7.jpg?fm=jpg&q=90&w=1092No alt attribute provided
...e/Aurora-Launch-7.jpg?fm=jpg&q=90&w=1092No alt attribute provided
...45c1d/Werner_Logo_150ppi.png?fm=jpg&q=90No alt attribute provided
...6e/Peterbilt_logo_150ppi.png?fm=jpg&q=90No alt attribute provided
...k_-_Transparent___150ppi.png?fm=jpg&q=90No alt attribute provided
...cf/Schneider_Logo_150ppi.png?fm=jpg&q=90No alt attribute provided
...45c1d/Werner_Logo_150ppi.png?fm=jpg&q=90No alt attribute provided
...6e/Peterbilt_logo_150ppi.png?fm=jpg&q=90No alt attribute provided
...k_-_Transparent___150ppi.png?fm=jpg&q=90No alt attribute provided
...cf/Schneider_Logo_150ppi.png?fm=jpg&q=90No alt attribute provided
...erica_logo__2019__150ppi.png?fm=jpg&q=90No alt attribute provided
...90ce/Uber_Freight_150ppi.png?fm=jpg&q=90No alt attribute provided
...56fe4b/Ryder_Logo_150ppi.png?fm=jpg&q=90No alt attribute provided
...8b7af7a5/Kenworth_150ppi.png?fm=jpg&q=90No alt attribute provided
...Logo-Single_Color_150ppi.png?fm=jpg&q=90No alt attribute provided
...346729d7d8/Paccar_150ppi.png?fm=jpg&q=90No alt attribute provided
...NVIDIA_logo-Black_150ppi.png?fm=jpg&q=90No alt attribute provided
...26e80/Continental_150ppi.png?fm=jpg&q=90No alt attribute provided
...217ae0/Hirschbach_150ppi.png?fm=jpg&q=90No alt attribute provided
...erica_logo__2019__150ppi.png?fm=jpg&q=90No alt attribute provided
...90ce/Uber_Freight_150ppi.png?fm=jpg&q=90No alt attribute provided
...56fe4b/Ryder_Logo_150ppi.png?fm=jpg&q=90No alt attribute provided
...8b7af7a5/Kenworth_150ppi.png?fm=jpg&q=90No alt attribute provided
...Logo-Single_Color_150ppi.png?fm=jpg&q=90No alt attribute provided
...346729d7d8/Paccar_150ppi.png?fm=jpg&q=90No alt attribute provided
...NVIDIA_logo-Black_150ppi.png?fm=jpg&q=90No alt attribute provided
...26e80/Continental_150ppi.png?fm=jpg&q=90No alt attribute provided
...217ae0/Hirschbach_150ppi.png?fm=jpg&q=90No alt attribute provided
...nshot_2025-04-29_at_9.07.37_AM.png?w=750No alt attribute provided
...ro.jpg?fm=jpg&q=90&f=face&fit=fill&w=500No alt attribute provided
...il.jpg?fm=jpg&q=90&f=face&fit=fill&w=500No alt attribute provided
...n.webp?fm=jpg&q=90&f=face&fit=fill&w=500No alt attribute provided
...2_.png?fm=jpg&q=90&f=face&fit=fill&w=500No alt attribute provided
...xt/section-layered-image-bg.Knoh4GNt.jpgNo alt attribute provided
Video URLWidthHeight
...b39ff37f45bc7ae/Home_Truck_PIP_Video.mp4
...cf482718a5e3e1f1ab2b33c1f9088/OUTPUT.mp4

Page structure

H1 heading
(Critically important)
Self-driving freight is here.
The H1 heading is perfect.
Headings
(Important)
The heading structure is perfect.

Heading structure

Heading levelContent
H1 Self-driving freight is here.
H2 Meet the Aurora Driver.
H2 Superhuman driving capabilities.
H2 You're in good company.
H2 Direct integration with major truck platforms.
H2 An 11 second advantage.
H2 News and stories from the road.
H3 The Aurora Driver, with proprietary FirstLight lidar that can see over 450 meters ahead, has the ability to spot and react to pedestrians up to 11 seconds sooner than human drivers at highway speed...
H3 Locations
H3 Our Company
Some internal link anchor texts are too long.
Some anchor texts are used more than once.
The number of internal links is ok.
All internal links are not using dynamic parameters.
There are 10 external links on this page.

Found links on this page

LinkAttributesAnchor text
https://aurora.tech/No Text
https://aurora.tech/freightFreight
https://aurora.tech/safetySafety
https://aurora.tech/companyCompany
https://aurora.tech/newsroomNewsroom
https://aurora.tech/careersCareers
https://info.aurora.tech/auror...New window External Subdomain Schedule a call
https://info.aurora.tech/auror...New window External Subdomain Text duplicate Schedule a call
https://aurora.tech/New window Anchor Experience Meet the Aurora Driver
https://aurora.tech/capabilitiesBrowse videos
https://aurora.tech/safetyOur approach to safety
https://aurora.tech/newsroomVisit newsroom
/newsroom/the-road-never-sleep...Progress Progress August 7, 2025 The Road Never Sleeps: Aurora’s Trucks Go Driverless Day and Night
/newsroom/aurora-begins-commer...Company News Company News May 1, 2025 Aurora Begins Commercial Driverless Trucking in Texas, Ushering in a New Era of Freight
/newsroom/trust-and-transparen...Progress Progress March 31, 2025 Trust and Transparency: Aurora’s Work with Government Leaders Ahead of Self-Driving Operations
/newsroom/setting-the-standard...Company News Company News September 22, 2025 Setting the Standard: How Aurora and McLeod are Simplifying Self-Driving Truck Adoption
https://info.aurora.tech/auror...New window External Subdomain Text duplicate Schedule a call
https://aurora.tech/Home
https://aurora.tech/freightText duplicate Freight
https://aurora.tech/safetyText duplicate Safety
https://aurora.tech/companyText duplicate Company
https://aurora.tech/newsroomText duplicate Newsroom
https://aurora.tech/careersText duplicate Careers
https://aurora.tech/capabilitiesAurora Driver Capabilities
/first-respondersFirst Responders
https://ir.aurora.tech/New window External Subdomain Investor Relations
https://aurora.tech/contact-usContact Us
https://info.aurora.tech/auror...New window External Subdomain Text duplicate Schedule a call
/privacy-policyPrivacy Policy
/terms-of-serviceTerms of Service
/manage-your-dataManage Your Data
https://www.linkedin.com/compa...New window External Subdomain LinkedIn
https://www.youtube.com/@Auror...New window External Subdomain YouTube
https://x.com/aurora_innoNew window External X
https://www.instagram.com/auro...New window External Subdomain Instagram
https://www.facebook.com/Auror...New window External Subdomain Facebook

Server configuration

HTTP redirects
(Critically important)
This page redirects to "https://aurora.tech/"
HTTP header
(Important)
The X-powered header is sent within the response header. (unnecessary)
The web server transmits the web page (HTML) in compressed form.
Performance
(Somewhat important)
The page response time is slow (1.39 seconds). The response time should be less than 0.4 seconds. Slow websites are bad for search engine bots and also result in bad user experience.
The file size of the HTML document is fine (217 kB).

HTTP Response Header

NameValue
age1
cache-controlno-cache
cache-status"Netlify Durable"; fwd=bypass
content-encodingbr
content-typetext/html;charset=utf-8
dateMon, 24 Nov 2025 09:45:44 GMT
netlify-varyquery
serverNetlify
strict-transport-securitymax-age=31536000
varyAccept-Encoding
x-content-type-optionsnosniff
x-nf-request-id01KATM2FJ5M7HMSW7B09MBR4NT
x-powered-byNuxt
statuscode200
http_versionHTTP/2

External factors

This page is referenced by wikipedia.
This website has excellent links from other websites.
This page has backlinks from 1,425 referring domains.
This page has 7,621 backlinks.
This page has backlinks from 1,000 different ip addresses.

Links from Wikipedia

You can find more links using Wikipedia search

Robots.txt

User-agent: *
Allow: /

Sitemap: https://aurora.tech/sitemap.xml

Similar sites

Search preview

aurora.tech
Aurora: Self-driving freight is here.
Step inside the world of self-driving freight, powered by the Aurora Driver. Delivering the benefits of self-driving technology safely, quickly, and broadly.

Most important keywords

Following keywords were found. You can check the keyword optimization of this page for each keyword.

KeywordResultRecheck
Aurora79%Check
driving79%Check
Freight75%Check
Self-driving75%Check
Self-driving freight75%Check
Aurora Driver68%Check
Driver56%Check
self-driving system55%Check
road50%Check
technology46%Check
Show more keywords and terms

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