Audubon.org - SEO Checker

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Overview of the SEO Check
Meta information
100% 
Page quality
86% 
Page structure
79% 
Link structure
77% 
Server
100% 
External factors
100% 
SEO Score
Response time
0.06 s
File size
154.10 kB
Words
850
Media files
4
Number of links
136 internal / 32 external

Task list of SEO Improvements

Meta specifications

Title
(Critically important)
National Audubon Society
The length of the page title is perfect. (231 pixels out of 580 max pixel length)
There are no duplicate words in the title
Meta description
(Critically important)
Audubon protects birds and the places they need, today and tomorrow.
The length of the meta description is perfect. (433 pixels out of 1000 max pixel length)
Crawlability
(Critically important)
There are no problems in accessing the website.
Canonical URL
(Important)
https://www.audubon.org/
There is a valid canonical link specified.
Language
(Somewhat important)
Language detected in text: en
Language defined in HTML: en
Server location: United States of America
The following language is defined by HTML: en
Alternate/Hreflang Links
(Somewhat important)
The specified alternate links have no errors.
Other meta tags
(Somewhat important)
There is no rel next meta tag on this page.
There is no rel prev meta tag on this page.
Domain
(Somewhat important)
The domain is no subdomain.
The domain length is good.
The domain does not contain non-latin characters.
Page URL
(Somewhat important)
No parameters were found in the URL.
No session ID was found in the URL.
The URL does not have too many subdirectories.
Charset encoding
(Somewhat important)
The charset encoding (UTF-8) is set correctly.
Doctype
(Nice to have)
The doctype HTML 5 is set correctly.
The doctype is placed at first in the HTML code.
Favicon
(Nice to have)
The favicon is linked correctly.

Meta tags

NameValue
descriptionAudubon protects birds and the places they need, today and tomorrow.
MobileOptimizedwidth
HandheldFriendlytrue
viewportwidth=device-width, initial-scale=1.0
robotsmax-image-preview:large
theme-color#161B26
langen
twitter:cardsummary_large_image
twitter:titleNational Audubon Society
twitter:descriptionThe National Audubon Society protects birds and the places they need, today and tomorrow, throughout the Americas using science, advocacy, education, and on-the-ground conservation.
twitter:site@audubonsociety
twitter:site:id@audubonsociety
twitter:urlhttps://www.audubon.org/
twitter:imagehttps://media.audubon.org/web_camillacerea_bahamas-7_1.jpg?width=640&height=320&auto=webp&quality=90&fit=crop&enable=upscale
fb:pages18709174006
og:determinerThe
og:site_nameAudubon
og:typewebsite
og:titleNational Audubon Society
og:descriptionThe National Audubon Society protects birds and the places they need, today and tomorrow, throughout the Americas using science, advocacy, education, and on-the-ground conservation.
og:imagehttps://media.audubon.org/web_camillacerea_bahamas-7_1.jpg?width=1200&height=630&auto=webp&quality=90&fit=crop&enable=upscale
og:updated_time2025-05-22T10:46:59-04:00
og:urlhttps://www.audubon.org/
ImageToolbarfalse
charsetutf-8

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Page quality

Content
(Critically important)
This page contains 850 words. That's ok.
28.1% of the text are stop words.
Keywords used in the page title are also used in the page content. That's good!
The page contains a listing, which indicates a good text layout.
5 paragraphs were found on this page.
The text content is perfect.
No placeholders texts or images were found.
There are no duplicates on the site.
The average number of words per sentence of 13.9 words is good.
Frames
(Critically important)
This page does not use a frameset.
Mobile optimization
(Somewhat important)
A viewport "width=device-width, initial-scale=1.0" is provided.
At least one Apple touch icon is specified.
Bold and strong tags
(Somewhat important)
The usage of strong and bold tags is perfect. We recommend the use of up to 17 tags for this page.
Image SEO
(Somewhat important)
1 images have no alt attribute. The content of alt attributes is used by search engines.
Social Networks
(Nice to have)
This page is optimized perfectly for social networks.
Additional markup
(Nice to have)
No additional page markup was found.
HTTPS
(Somewhat important)
This website uses HTTPS to protect privacy and integrity of the exchanged data.
All included files are also transferred via HTTPS.

Media list

URLAlt attributeTitle
...ht=770&auto=webp&quality=90&precrop=2395No alt attribute providedRuby-throated Hummingbird. Photo: Catherine Mullhaupt/Audubon Photography Awards
...=webp&quality=90&fit=crop&enable=upscaleNo alt attribute providedCommon Raven. Photo: Vicki Jauron/Audubon Photography Awards
data:[...] Base64No alt attribute provided

Page structure

H1 heading
(Critically important)
There is no H1 heading specified.
Headings
(Important)
The structure of headings is missing one or more levels. Do not skip heading levels.

Heading structure

Heading levelContent
H2 Conservation action through birds
H2 Birds Need You Now
H3 Your Location
H3 Nearest Centers and Sanctuaries
H3 Nearest Chapters
H3 State Office
H3 More Near You
Some internal link anchor texts are too long.
Some anchor texts are used more than once.
The number of internal links is ok.
All internal links are not using dynamic parameters.
There are too many external links (32) on this page.

Found links on this page

LinkAttributesAnchor text
https://www.audubon.org/Anchor Skip to main content
https://www.audubon.org/Subdomain Audubon
/audubonmagazineSubdomain Magazine
/our-work/coasts-and-oceansSubdomain Coasts and Oceans
/our-work/rivers-lakes-wetlandsSubdomain Rivers, Lakes, and Wetlands
/our-work/prairies-and-forestsSubdomain Grasslands, Aridlands, and Forests
/our-work/cities-and-townsSubdomain Cities, Towns, and Parks
/our-work/americasSubdomain Audubon Across the Hemisphere
/about/welcome-flight-planSubdomain Bending the Bird Curve
/our-work/climateSubdomain Our Climate Strategy
/our-work/climate/clean-energySubdomain Birds and Clean Energy
/our-work/climate/natural-clim...Subdomain Natural Climate Solutions
/our-work/climate/restoration-...Subdomain Restoration and Resiliency
https://www.audubon.org/advocacySubdomain Audubon Advocacy
/our-work/climate/clean-energySubdomain Climate Policy and Renewable Energy
/our-work/scienceSubdomain Audubon Science
/our-work/science/bird-migrati...Subdomain Migratory Bird Initiative
/our-work/climate/scienceSubdomain Birds and Climate Change
/important-bird-areasSubdomain Important Bird Areas
https://www.audubon.org/newsSubdomain Bird and Conservation News
/menu/press-roomSubdomain Press Room
/our-work/why-birdsSubdomain Why Birds?
https://www.audubon.org/aboutSubdomain Our Mission
/about/historySubdomain Our History
https://www.audubon.org/about/ediSubdomain Equity, Diversity, Inclusion & Belonging
/about/audubon-leadersSubdomain Leadership & Board of Directors
/about/reports-financialsSubdomain Reports & Financials
/about/audubon-near-youSubdomain Find Audubon Near You
/about/careersSubdomain Work With Us
https://www.audubon.org/alaskaSubdomain Alaska
https://www.audubon.org/southwestSubdomain Arizona
https://www.audubon.org/deltaSubdomain Arkansas
/californiaSubdomain California
https://www.audubon.org/rockiesSubdomain Colorado
/connecticutSubdomain Connecticut
https://www.audubon.org/floridaSubdomain Florida
/great-lakesSubdomain Illinois
/great-lakesSubdomain Indiana
https://www.audubon.org/umrSubdomain Iowa
https://www.audubon.org/deltaSubdomain Louisiana
https://www.audubon.org/marylandSubdomain Maryland
/great-lakesSubdomain Michigan
https://www.audubon.org/umrSubdomain Minnesota
https://www.audubon.org/deltaSubdomain Mississippi
https://www.audubon.org/umrSubdomain Missouri
/great-plainsSubdomain Nebraska
https://www.audubon.org/southwestSubdomain New Mexico
https://www.audubon.org/new-yorkSubdomain New York
/north-carolinaSubdomain North Carolina
/great-plainsSubdomain North Dakota
/great-lakesSubdomain Ohio
/pennsylvaniaSubdomain Pennsylvania
/south-carolinaSubdomain South Carolina
/great-plainsSubdomain South Dakota
https://www.audubon.org/texasSubdomain Texas
https://www.audubon.org/rockiesSubdomain Utah
https://www.audubon.org/vermontSubdomain Vermont
/washingtonSubdomain Washington
/great-lakesSubdomain Wisconsin
https://www.audubon.org/rockiesSubdomain Wyoming
/our-work/americas/canadaSubdomain Canada
/our-work/americas/chileSubdomain Chile
/our-work/americas/colombiaSubdomain Colombia
/our-work/americas/panamaSubdomain Panama
/our-work/americas/bahamasSubdomain The Bahamas
/bird-guideSubdomain Visit Our Guide To North American Birds
https://www.audubon.org/appSubdomain Download the Audubon Bird Guide App
https://www.audubon.org/birdingSubdomain Birding Hub
/birding/how-to-start-birdingSubdomain How to Get Started
/birding/identifying-birdsSubdomain Tips For Identifying Birds
/birding/in-the-fieldSubdomain Birding Advice and Stories
/birding/faqSubdomain Frequently Asked Bird Questions
/birding/backyardSubdomain Bird Feeding and Care
/native-plantsSubdomain Search for Native Plants
/marketplaceSubdomain Audubon Birdseed, Houses, and More
https://www.audubon.org/gearSubdomain Gear and Resources
/gear/binocular-guideSubdomain Binocular Guide
/gear/scope-guideSubdomain Spotting Scope Guide
/photographySubdomain Bird Photography Hub
/photography/how-tosSubdomain Tips for Photographing Birds
/photography/gearSubdomain Camera and Equipment Advice
/photoawards-entrySubdomain Audubon Photography Awards
/the-aviarySubdomain The Aviary
https://www.audubon.org/ampSubdomain The Audubon Mural Project
/birds-of-americaSubdomain John James Audubon's Birds of America
/the-sketch-jason-polanSubdomain The Sketch by Jason Polan
/birdsong-projectSubdomain The Birdsong Project
/bird-guideSubdomain Search for Birds in Your Area
/takeactionSubdomain Action Center
https://act.audubon.org/a/clea...External Subdomain Birds Tell Us That We Need Environmentally Responsible Clean Energy
https://act.audubon.org/a/comm...External Subdomain Take Action to Protect Habitat for Birds and People
https://act.audubon.org/a/cons...External Subdomain Urge Congress to Support Conservation for Birds and People
/about/audubon-near-youSubdomain Audubon Near You
https://www.audubon.org/eventsSubdomain Events
/near-you/campusSubdomain Audubon on Campus
/education/visit-audubon-centerSubdomain Visit an Audubon Center
/community-scienceSubdomain Community Science at Audubon
/community-science/christmas-b...Subdomain Christmas Bird Count
/community-science/climate-watchSubdomain Climate Watch
/community-science/great-backy...Subdomain Great Backyard Bird Count
/get-outside/activities/audubo...Subdomain Audubon for Kids
/activities/audubon-adventuresSubdomain Audubon Adventures
/audubon-campsSubdomain Audubon Nature Camps
/get-involvedSubdomain Find Ways to Get Involved
https://act.audubon.org/a/join...External Subdomain Become a Member
https://act.audubon.org/a/rene...External Subdomain Renew Your Membership
https://act.audubon.org/a/gift...External Subdomain Gift a Membership
https://act.audubon.org/a/dona...External Subdomain Donate
https://act.audubon.org/a/ges-...External Subdomain Great Egret Society
/ways-to-give/leadership-giftsSubdomain The Canopy
https://act.audubon.org/a/memo...External Subdomain In Memorial Gifts
https://act.audubon.org/a/hono...External Subdomain In Honor Gifts
https://gifts.audubon.org/adop...External Subdomain Adopt a Bird
/ways-to-give/appreciated-stocksSubdomain Gifts of Appreciated Stock
/ways-to-give/ira-charitable-g...Subdomain IRA Charitable Gifts
/ways-to-give/real-estate-giftsSubdomain Real Estate Gifts
https://legacy.audubon.org/External Subdomain Legacy Gifts
https://legacy.audubon.org/don...External Subdomain Donor Advised Funds
/marketplaceSubdomain Audubon Marketplace
/marketplace/birdhouses-feeder...Subdomain Birdhouses and Feeders
/marketplace/bird-seedSubdomain Bird Seed
/marketplace/calendarsSubdomain Calendars
/marketplace/puzzles-gamesSubdomain Puzzles, Games and DIY Kits
/ways-to-giveSubdomain More Ways to Give
/bird-guideSubdomain Audubon Bird Guide
/birding/faqSubdomain Frequently asked bird questions
/native-plantsSubdomain Search for native plants
/about/audubon-near-youSubdomain Explore our locations
https://act.audubon.org/a/dona...External Subdomain Text duplicate Donate
https://www.audubon.org/scienceWe follow the science Our science shows where birds go and what they need when they get there. We're prepared to heed that call.
/conservation/advocacyWe pair advocacy and diplomacy to influence decision makers Audubon pairs diplomacy with advocacy to achieve conservation outcomes.
/get-involvedWe inspire an expansive Audubon flock Our chapters and centers are hubs that connect individuals and communities to Audubon and to action.
/bird-guideAnd, of course, we have birds Birds delight and connect people across cultural, generational, and geographic boundaries. They inspire us to be better. And fo...
/get-involvedHow You Can Help
https://policies.google.com/pr...New window External Subdomain Privacy Policy
https://policies.google.com/termsNew window External Subdomain Terms of Service
https://act.audubon.org/a/dona...New window External Subdomain Text duplicate Donate
https://www.audubon.org/Text duplicate Audubon
https://www.audubon.org/Text duplicate Audubon
https://www.audubon.org/aboutSubdomain Who We Are
/about/historySubdomain Text duplicate Our History
/about/audubon-leadersSubdomain Text duplicate Leadership & Board of Directors
/news/2024-national-audubon-so...Subdomain Notice of Annual Meeting
/about/reports-financialsSubdomain Text duplicate Reports & Financials
https://audubonactionfund.org/New window External Audubon Action Fund
/about/careersSubdomain Text duplicate Work With Us
/work-us/fellowships-audubonSubdomain Fellowships
/menu/press-roomSubdomain Text duplicate Press Room
/take-action/contact-usSubdomain Contact Us
https://act.audubon.org/a/rece...External Subdomain Sign up for SMS updates
https://gifts.audubon.org/adop...New window External Subdomain Text duplicate Adopt a Bird
/about/audubon-near-youSubdomain Text duplicate Audubon Near You
/marketplaceSubdomain Audubon Products
https://act.audubon.org/a/dona...New window External Subdomain Donate Now
https://legacy.audubon.org/New window External Subdomain Text duplicate Legacy Gifts
https://act.audubon.org/a/rene...New window External Subdomain Renew Membership
https://www.charitynavigator.o...New window External Subdomain Charity Navigator
https://www.audubon.org/terms-useSubdomain Legal Notices
/privacy-policySubdomain Text duplicate Privacy Policy
/contact-usSubdomain Text duplicate Contact Us
https://policies.google.com/pr...New window External Subdomain Text duplicate Privacy Policy
https://policies.google.com/termsNew window External Subdomain Text duplicate Terms of Service
https://www.instagram.com/audu...New window External Subdomain A-TITLE Audubon on Instagram
https://www.facebook.com/Natio...New window External Subdomain A-TITLE Audubon on Facebook
https://twitter.com/audubonsoc...New window External A-TITLE Audubon on Twitter
https://www.linkedin.com/compa...New window External Subdomain A-TITLE Audubon on LinkedIn
https://www.tiktok.com/@audubo...New window External Subdomain A-TITLE Audubon on Tiktok
https://www.pinterest.com/audu...New window External Subdomain A-TITLE Audubon on Pinterest

Server configuration

HTTP redirects
(Critically important)
This page redirects to "https://www.audubon.org/"
HTTP header
(Important)
No X-Powered HTTP header is sent.
The web server transmits the web page (HTML) in compressed form.
Performance
(Somewhat important)
The page response time is excellent with 0.06 seconds.
The file size of the HTML document is fine (154 kB).

HTTP Response Header

NameValue
cache-controlmax-age=21600, public
content-encodinggzip
content-languageen
content-typetext/html; charset=UTF-8
etagW/"1748452340"
expiresSun, 19 Nov 1978 05:00:00 GMT
last-modifiedWed, 28 May 2025 17:12:20 GMT
servernginx
strict-transport-securitymax-age=300
x-content-type-optionsnosniff
x-drupal-cacheHIT
x-drupal-dynamic-cacheUNCACHEABLE
x-frame-optionsSAMEORIGIN
x-generatorDrupal 10 (https://www.drupal.org)
x-node-feedhttps://www.audubon.org/export/node/53579
x-pantheon-styx-hostnamestyx-fe3-b-657bb69d44-g2c7t
x-styx-req-idf0e2e5e0-3be6-11f0-a543-2e2eaacb1f45
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accept-rangesbytes
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x-cacheHIT, HIT, MISS, MISS
x-cache-hits9, 25, 0, 0
x-timerS1748498228.922546,VS0,VE6
varyAccept-Encoding, Cookie, Cookie, Cookie
content-length51838
statuscode200
http_versionHTTP/2

External factors

This page is referenced by wikipedia.
This website has excellent links from other websites.
This page has backlinks from 3,029 referring domains.
This page has 35,352 backlinks.
This page has backlinks from 2,074 different ip addresses.

Links from Wikipedia

You can find more links using Wikipedia search

Robots.txt

#
# robots.txt
#
# This file is to prevent the crawling and indexing of certain parts
# of your site by web crawlers and spiders run by sites like Yahoo!
# and Google. By telling these "robots" where not to go on your site,
# you save bandwidth and server resources.
#
# This file will be ignored unless it is at the root of your host:
# Used:    http://example.com/robots.txt
# Ignored: http://example.com/site/robots.txt
#
# For more information about the robots.txt standard, see:
# http://www.robotstxt.org/robotstxt.html

User-agent: *
# CSS, JS, Images
Allow: /core/*.css$
Allow: /core/*.css?
Allow: /core/*.js$
Allow: /core/*.js?
Allow: /core/*.gif
Allow: /core/*.jpg
Allow: /core/*.jpeg
Allow: /core/*.png
Allow: /core/*.svg
Allow: /profiles/*.css$
Allow: /profiles/*.css?
Allow: /profiles/*.js$
Allow: /profiles/*.js?
Allow: /profiles/*.gif
Allow: /profiles/*.jpg
Allow: /profiles/*.jpeg
Allow: /profiles/*.png
Allow: /profiles/*.svg
# Directories
Disallow: /core/
Disallow: /profiles/
# Files
Disallow: /README.md
Disallow: /composer/Metapackage/README.txt
Disallow: /composer/Plugin/ProjectMessage/README.md
Disallow: /composer/Plugin/Scaffold/README.md
Disallow: /composer/Plugin/VendorHardening/README.txt
Disallow: /composer/Template/README.txt
Disallow: /modules/README.txt
Disallow: /sites/README.txt
Disallow: /themes/README.txt
Disallow: /web.config
# Paths (clean URLs)
Disallow: /admin/
Disallow: /comment/reply/
Disallow: /filter/tips
Disallow: /node/add/
Disallow: /search/
Disallow: /user/register
Disallow: /user/password
Disallow: /user/login
Disallow: /user/logout
Disallow: /media/oembed
Disallow: /*/media/oembed
# Paths (no clean URLs)
Disallow: /index.php/admin/
Disallow: /index.php/comment/reply/
Disallow: /index.php/filter/tips
Disallow: /index.php/node/add/
Disallow: /index.php/search/
Disallow: /index.php/user/password
Disallow: /index.php/user/register
Disallow: /index.php/user/login
Disallow: /index.php/user/logout
Disallow: /index.php/media/oembed
Disallow: /index.php/*/media/oembed

# Custom NAS urls
Disallow: /search_results
Disallow: /native-plants/search
Disallow: /node/*/plate
Disallow: /event/*/calendar
Disallow: /taxonomy/term/*/feed
Disallow: /internal/*
Disallow: /es/internal/*
Disallow: /custom_redirect
Disallow: /cron/.env

User-agent: GPTBot
Disallow: /

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www.audubon.org
National Audubon Society
Audubon protects birds and the places they need, today and tomorrow.

Most important keywords

Following keywords were found. You can check the keyword optimization of this page for each keyword.

KeywordResultRecheck
Audubon71%Check
Audubon Society58%Check
Audubon Near58%Check
National Audubon58%Check
Bird56%Check
Audubon Bird Guide55%Check
Audubon action55%Check
Birds54%Check
National Audubon Society54%Check
Audubon Photography54%Check
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