Ato.gov.au - SEO Checker

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Overview of the SEO Check
Meta information
80% 
Page quality
92% 
Page structure
89% 
Link structure
97% 
Server
87% 
External factors
100% 
SEO Score
Response time
1.70 s
File size
325.40 kB
Words
649
Media files
8
Number of links
36 internal / 5 external

Task list of SEO Improvements

Meta specifications

Title
(Critically important)
Home | Australian Taxation Office
The length of the page title is perfect. (297 pixels out of 580 max pixel length)
There are no duplicate words in the title
Meta description
(Critically important)
The ATO is the Government’s principal revenue collection agency. Our role is to manage and shape the tax, excise and superannuation systems that fund services for Australians.
The meta description is too long: 1094 pixels from max. 1000 pixels. Optimize description
Crawlability
(Critically important)
There are no problems in accessing the website.
Canonical URL
(Important)
No canonical link is specified.
Language
(Somewhat important)
Language detected in text: en
Language defined in HTML: en
Server location: Australia
The following language is defined by HTML: en
Alternate/Hreflang Links
(Somewhat important)
There are no alternate links specified on this page.
Other meta tags
(Somewhat important)
There is no rel next meta tag on this page.
There is no rel prev meta tag on this page.
Domain
(Somewhat important)
The domain is no subdomain.
The domain length is good.
The domain does not contain non-latin characters.
Page URL
(Somewhat important)
No parameters were found in the URL.
No session ID was found in the URL.
The URL does not have too many subdirectories.
Charset encoding
(Somewhat important)
The charset encoding (UTF-8) is set correctly.
Doctype
(Nice to have)
The doctype HTML 5 is set correctly.
The doctype is placed at first in the HTML code.
Favicon
(Nice to have)
The favicon is linked correctly.

Meta tags

NameValue
viewportwidth=device-width
dcterms.titleHome
dcterms.identifierhttps://www.ato.gov.au/_site_ato?fbclid=IwY2xjawL07DFleHRuA2FlbQIxMABicmlkETFPeUVWTFk2YjdqN2VTaUFTAR5WAAEHamGYsH3SmrnGE5PYmKkBGbLB3cjcFh2b7szNl-fjWEh7XcuOEATFMA_aem_WMHwdvEHpVp4e_su-qlP8g
dcterms.descriptionThe ATO is the Government’s principal revenue collection agency. Our role is to manage and shape the tax, excise and superannuation systems that fund services for Australians.
dcterms.creatorscheme=AGLSTERMS.AglsAgent; corporateName=Australian Taxation Office; address=GPO Box 9990 Canberra ACT 2600; contact=13 28 65
dcterms.publisherscheme=AGLSTERMS.AglsAgent; corporateName=Australian Taxation Office; address=GPO Box 9990 Canberra ACT 2600; contact=13 28 65
dcterms.modifiedscheme=dcterms.ISO8601; 2023-02-22T13:00:00.000+00:00
dcterms.languagedcterms.RFC4646; en
dcterms.subjectHome
dcterms.typeContent
descriptionThe ATO is the Government’s principal revenue collection agency. Our role is to manage and shape the tax, excise and superannuation systems that fund services for Australians.
keywordsHome
robotsindex,follow
og:typewebsite
og:titleHome
og:descriptionThe ATO is the Government’s principal revenue collection agency. Our role is to manage and shape the tax, excise and superannuation systems that fund services for Australians.
og:imagehttps://www.ato.gov.au/api/public/content/382d8c806e96453bad9dfc085766988d?v=14b0e5df
og:image:width2550
og:image:height1913
og:urlhttps://www.ato.gov.au/
fb:app_id123456789
next-head-count35
langen
twitter:cardsummary
twitter:titleHome
twitter:descriptionThe ATO is the Government’s principal revenue collection agency. Our role is to manage and shape the tax, excise and superannuation systems that fund services for Australians.
twitter:imagehttps://www.ato.gov.au/api/public/content/382d8c806e96453bad9dfc085766988d?v=a13e638e
twitter:image:altAustralian Taxation Office logo on bright blue background
twitter:image:width2550
twitter:image:height1913
twitter:urlhttps://www.ato.gov.au/_site_ato?fbclid=IwY2xjawL07DFleHRuA2FlbQIxMABicmlkETFPeUVWTFk2YjdqN2VTaUFTAR5WAAEHamGYsH3SmrnGE5PYmKkBGbLB3cjcFh2b7szNl-fjWEh7XcuOEATFMA_aem_WMHwdvEHpVp4e_su-qlP8g
twitter:site@ato_gov_au
charsetutf-8

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Page quality

Content
(Critically important)
This page contains 649 words. That's ok.
38.2% of the text are stop words.
Keywords used in the page title are also used in the page content. That's good!
The page contains a listing, which indicates a good text layout.
12 paragraphs were found on this page.
The text content is perfect.
No placeholders texts or images were found.
There are no duplicates on the site.
The average number of words per sentence of 18.82 words is good.
Frames
(Critically important)
This page does not use a frameset.
Mobile optimization
(Somewhat important)
No Apple touch icon is specified.
A viewport "width=device-width" is provided.
Bold and strong tags
(Somewhat important)
The usage of strong and bold tags is perfect. We recommend the use of up to 13 tags for this page.
Image SEO
(Somewhat important)
2 images have no alt attribute. The content of alt attributes is used by search engines.
Social Networks
(Nice to have)
This page is optimized perfectly for social networks.
Additional markup
(Nice to have)
No additional page markup was found.
HTTPS
(Somewhat important)
This website uses HTTPS to protect privacy and integrity of the exchanged data.
All included files are also transferred via HTTPS.

Media list

URLAlt attributeTitle
...=0&hash=F1E2583FD41B3FEB1F3EA5E0CCFBA488ATO logo
...dac885130478ba6a6da3020b5c747?v=c82994f5No alt attribute provided
...e2f07a3b04a588ff49976de369a2c?v=2ea99e01Stop, take a sec to check - campaign image
...ec194df084ed891a758fc72f74fe0?v=132a2b34Woman working on the couch with laptop
...3e52642374812a9def6590af9d755?v=1ae20bc0TT 2025 Toolkit - Standard card - 314x182px png
...18&hash=A0E1268DB9291E4CE13A5CF9CF4BF466No alt attribute provided
...18&hash=1028953C75F37E8F4CE31D927F1B41EFInformation
...c9caf15b849bf85c60cca1d40547d?v=e425cedfATO Indigenous badge

Page structure

H1 heading
(Critically important)
Home Page
The H1 heading is too short (9 characters). It should be at least 20 Characters long.
Headings
(Important)
Some headings occur twice on the page.

Heading structure

Heading levelContent
H1 Home Page
H2 Log in to ATO online services
H2 Log in to ATO online services Duplicate text
H2 Individuals and families
H2 Businesses and organisations
H2 Tax and super professionals
H2 Popular topics
H2 How we can help
H3 Your tax return
H3 Create a myGov account and link it to the ATO
H3 Deductions you can claim
H3 Check the progress of your tax return
H3 Amend your tax return
H3 Why you may receive a tax bill
H3 Online services
H3 Calculators and tools
H3 Tools
H3 Tax information for
H3 Help and support
H3 Our commitment to you
H3 Copyright notice
Some anchor texts are used more than once.
The number of internal links is ok.
None of the anchor texts is too long.
All internal links are not using dynamic parameters.
There are 5 external links on this page.

Found links on this page

LinkAttributesAnchor text
https://community.ato.gov.au/s/External Subdomain ATO Community
/single-page-applications/lega...Legal Database
https://www.ato.gov.au/whats-newWhat's New
https://www.ato.gov.au/IMG-ALT ATO logo
/individuals-and-familiesIndividuals and families
/businesses-and-organisationsBusinesses and organisations
/tax-and-super-professionalsTax and super professionals
/individuals-and-families/your...Your tax return
/online-services/online-servic...Create a myGov account and link it to the ATO
/individuals-and-families/inco...Deductions you can claim
/individuals-and-families/your...Check the progress of your tax return
/individuals-and-families/your...Amend your tax return
/individuals-and-families/your...Why you may receive a tax bill
/online-services/online-servic...It's your tax and super in your pocket Download the ATO App today.
/online-services/scams-cyber-s...Is it really the ATO contacting you? Learn how to protect your personal information and stay scam safe.
IMG-ALT Stop, take a sec to check - campaign image
/other-languages/information-i...Tax time resources in your language Translated information is available to help you prepare and lodge your tax return.
IMG-ALT Woman working on the couch with laptop
/tax-and-super-professionals/f...2025 Tax Time toolkit for small business Your go-to resource for lodging with confidence this tax time.
IMG-ALT TT 2025 Toolkit - Standard card - 314x182px png
/online-servicesOnline services
A-TITLE Online services
/calculators-and-toolsCalculators and tools
A-TITLE Calculators and tools
/media-centreMedia centre
/forms-and-instructionsForms and instructions
/tax-rates-and-codesTax rates and codes
/calculators-and-toolsText duplicate Calculators and tools
/people-with-disabilityPeople with disability
/aboriginal-and-torres-strait-...Aboriginal and Torres Strait Islander peoples
/norfolk-islandNorfolk Island
/other-languagesOther languages
/about-ato/contact-us/top-call...Top call centre questions
/about-ato/contact-usContact us
/online-services/scams-cyber-s...Identity security and scams
/individuals-and-families/fina...Financial difficulties and disasters
https://www.ato.gov.au/about-atoAbout ATO
https://www.ato.gov.au/careersCareers
/about-ato/commitments-and-rep...Privacy policy
https://www.ato.gov.au/atotvATOtv
/other-languagesText duplicate Other languages
A-TITLE Other languages
http://www.facebook.com/atogovauNew window External Subdomain facebook Opens in a new window
https://twitter.com/ato_gov_auNew window External X (Twitter) Opens in a new window
A-TITLE X (Twitter)
https://au.linkedin.com/compan...External Subdomain Linkedin Opens in a new window
A-TITLE Linkedin
https://www.instagram.com/aust...New window External Subdomain Instagram Opens in a new window
/about-ato/using-our-website/v...View related websites

Server configuration

HTTP redirects
(Critically important)
This page redirects to "https://www.ato.gov.au/"
HTTP header
(Important)
The X-powered header is sent within the response header. (unnecessary)
The web server transmits the web page (HTML) in compressed form.
Performance
(Somewhat important)
The page response time is very slow (1.70 seconds). The response time should be less than 0.4 seconds. Slow websites are bad for search engine bots and also result in bad user experience.
The file size of the HTML document is fine (325 kB).

HTTP Response Header

NameValue
content-typetext/html; charset=utf-8
x-sc-rewrite/_site_ato/
x-nextjs-cacheHIT
x-powered-byNext.js
etag"ovug8wgwqk7524"
cache-controls-maxage=300, stale-while-revalidate
content-encodingbr
content-length77910
dateWed, 30 Jul 2025 10:18:23 GMT
x-frame-optionsSAMEORIGIN
content-security-policyframe-ancestors https://www.ato.gov.au https://virtualassistant.ato.gov.au https://www.myid.gov.au/feedback https://ato.gov.au/
statuscode200
http_versionHTTP/2

External factors

This website has excellent links from other websites.
This page has backlinks from 4,326 referring domains.
This page has 30,466 backlinks.
This page has backlinks from 2,927 different ip addresses.

Links from Wikipedia

No links from Wikipedia were found.

Robots.txt

User-agent: *
Disallow: /workarea/
Disallow: /widgets/
Disallow: /PrintFriendly.aspx
Disallow: /PrintFriendly.aspx?url=
Disallow: /printfriendly.aspx
Disallow: /printfriendly.aspx?url=
Disallow: /misc/sbit/
Disallow: /misc/SBIT/
Disallow: /misc/downloads/pdf/
Disallow: /downloads/nat4157.pdf
Disallow: /workarea/DownloadAsset.aspx?id=57531
Disallow: /uploadedFiles/Content/CAS/downloads/nat4157.pdf

Sitemap: https://www.ato.gov.au/sitemap.xml
User-agent: Googlebot
Disallow: /downloads/nat4157.pdf
Disallow: /workarea/DownloadAsset.aspx?id=57531
Disallow: /uploadedFiles/Content/CAS/downloads/nat4157.pdf

Similar sites

Search preview

www.ato.gov.au
Home | Australian Taxation Office
The ATO is the Government’s principal revenue collection agency. Our role is to manage and shape the tax, excise and superannuation systems that fund services for Australians.

Most important keywords

Following keywords were found. You can check the keyword optimization of this page for each keyword.

KeywordResultRecheck
ATO70%Check
Tax66%Check
Australia58%Check
services54%Check
Tax Return54%Check
Australian54%Check
tax bill54%Check
Income Tax52%Check
Tax time52%Check
Australian Taxation52%Check
Show more keywords and terms

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