Aston.ac.uk - SEO Checker

Sign up for free! PDF Export
Overview of the SEO Check
Meta information
75% 
Page quality
93% 
Page structure
69% 
Link structure
87% 
Server
100% 
External factors
100% 
SEO Score
Response time
0.13 s
File size
105.60 kB
Words
1027
Media files
25
Number of links
105 internal / 16 external

Task list of SEO Improvements

Meta specifications

Title
(Critically important)
Homepage | Aston University
The length of the page title is perfect. (260 pixels out of 580 max pixel length)
There are no duplicate words in the title
Meta description
(Critically important)
The meta description is missing.
Crawlability
(Critically important)
There are no problems in accessing the website.
Canonical URL
(Important)
https://www.aston.ac.uk/homepage
The specified canonical link points to a different page.
Language
(Somewhat important)
Language detected in text: en
Language defined in HTML: en
Server location: United Kingdom of Great Britain and Northern Ireland
The following language is defined by HTML: en
Alternate/Hreflang Links
(Somewhat important)
There are no alternate links specified on this page.
Other meta tags
(Somewhat important)
There is no rel next meta tag on this page.
There is no rel prev meta tag on this page.
Domain
(Somewhat important)
The domain is no subdomain.
The domain length is good.
The domain does not contain non-latin characters.
Page URL
(Somewhat important)
No parameters were found in the URL.
No session ID was found in the URL.
The URL does not have too many subdirectories.
Charset encoding
(Somewhat important)
The charset encoding (UTF-8) is set correctly.
Doctype
(Nice to have)
The doctype HTML 5 is set correctly.
The doctype is placed at first in the HTML code.
Favicon
(Nice to have)
The favicon is linked correctly.

Meta tags

NameValue
application-name 
msapplication-TileColor#780077
theme-color#ffffff
msapplication-TileImage/themes/custom/aston_university/favicons/favicon-48x48.png
msapplication-square48x48logo/favicon-48x48.png
favicon-generatorDrupal responsive_favicons + realfavicongenerator.net
GeneratorDrupal 10 (https://www.drupal.org)
MobileOptimizedwidth
HandheldFriendlytrue
viewportwidth=device-width, initial-scale=1.0
facebook-domain-verification2hmozyd41djrxg9dya1copdljv17rd
langen
og:urlhttps://www.aston.ac.uk/homepage
og:titleHomepage
charsetutf-8

Automatically check aston.ac.uk including all subpages at once!

Try for free
Guaranteed free of charge during trial period.

Page quality

Content
(Critically important)
The average number of words per sentence of 26.46 words is high.
This page contains 1027 words. That's ok.
28.9% of the text are stop words.
Keywords used in the page title are also used in the page content. That's good!
Words from the H1 heading are used in the page content.
The page contains a listing, which indicates a good text layout.
13 paragraphs were found on this page.
The text content is perfect.
No placeholders texts or images were found.
There are no duplicates on the site.
Frames
(Critically important)
This page does not use a frameset.
Mobile optimization
(Somewhat important)
No Apple touch icon is specified.
A viewport "width=device-width, initial-scale=1.0" is provided.
Bold and strong tags
(Somewhat important)
Some tags are too long. With 87 characters this one is longer than 70 characters:
"what does it feel like to find your purpose? yazan found his - and it started at aston."
Image SEO
(Somewhat important)
1 images have no alt attribute. The content of alt attributes is used by search engines.
Social Networks
(Nice to have)
This page is optimized perfectly for social networks.
Additional markup
(Nice to have)
No additional page markup was found.
HTTPS
(Somewhat important)
This website uses HTTPS to protect privacy and integrity of the exchanged data.
All included files are also transferred via HTTPS.

Media list

URLAlt attributeTitle
...ZD0ke3JlcXVlc3QubGlzdGVuZXJJZCF9PC8jaWY-No alt attribute provided
/themes/custom/aston_university/logo.svgAston University - Birmingham logo
...default/files/2024-06/aston-students.jpgStudents walking through the university
...024-05/homepage-postgraduate-ui-card.pngStudents chatting and working
...024-05/homepage-scholarships-ui-card.pngStudents receiving their scholarships
...epage-international-students-ui-card.pngInternational students talking
...05/homepage-ui-winner-of-outstanding.jpgWinner of Outstanding Entrepreneurial University
.../2024-05/homepage-ui-supportservices.jpgSupport services for students
...es/2024-05/homepage-ui-accommodation.jpgAccommodation at Aston University
...s/default/files/2024-05/aston-online.jpgStudent studying on laptop
...les/2024-07/virtual_tour_promo_new_0.jpgVirtual tour
...s/default/files/Website map 2020 (1).pngAston university footer map
...es/qaa-membership-badge-23-24-colour.pngThe Quality Assurance Agency for Higher Education 2023-24
...line-images/uni-of-the-year-140x96_0.jpgUniversity of the year 2020 - The Guardian
...ult/files/2024-09/au-footer-tef-gold.pngTEF Gold 2023
...024-09/au-footer-athena-swan-gold-v2.pngAthena Swan Gold
...e guardian-university-of-the-year-v2.pngDaily Mail University of the Year Student Success 2025
...es/au-footer-4-generation-university.jpg4th Generation University
Video URLWidthHeight
...CVVr6D6RrKm-FjsUlBSYaQrRXUaSzJXlh9Dccf4o200113
...nvmK5BAwgNt-H7ut_XRYzh1j3UIo7LEfrbS5LViY200113
...6fb6XzxkLCs5rvvVdLZsb85Pdd8ZT7uRx5Q8RhA8200113

Page structure

H1 heading
(Critically important)
130 years of Aston
Too many H1 headings
The H1 heading is too short (18 characters). It should be at least 20 Characters long.
Headings
(Important)
The heading structure is perfect.

Heading structure

Heading levelContent
H1 130 years of Aston
H1 Aston to lead new Centre for Neuromorphic Computing
H1 University will never be the same again
H1 UNIVERSITY WILL NEVER BE THE SAME AGAIN.
H2 Header top menu
H2 Main navigation
H2 Rewrite what's possible
H2 2030 Strategy
H2 We've been busy...
H2 Virtual tour
H2 Latest Aston University news and events
H2 Schools
H2 More Information
H2 Contact Us
H3 Find your course
H3 What does it feel like to find your purpose? Yazan found his - and it started at Aston.
H3 “Females are not autistic enough”: Aston University academic hosts talk on new book exploring female autism
H3 Aston University researcher to help uncover hidden impact of painkiller overuse among older people
H3 The Aston Global Advantage: Your gateway to Global employability
H3 Inside the MBA: Real stories from our students and alumni
Some internal link anchor texts are too long.
Some internal links have dynamic parameters. All internal URLs, which are not marked as nofollow, should not contain dynamic parameters.
Some anchor texts are used more than once.
The number of internal links is ok.
There are 16 external links on this page.

Found links on this page

LinkAttributesAnchor text
https://www.aston.ac.uk/Anchor Skip to main content
https://www.aston.ac.uk/IMG-ALT Aston University - Birmingham logo
A-TITLE Home
/internationalInternational students
/current-studentsAston students
https://liveastonac.sharepoint...External Subdomain Student Portal (OneAston)
/welcome-weekNew students
https://www.aston.ac.uk/alumniAlumni
https://liveastonac.sharepoint...New window External Subdomain Staff
A-TITLE One Aston
https://www.aston.ac.uk/coursesCourses
/courses-atozA to Z of Courses
https://www.aston.ac.uk/open-daysOpen Days, events and webinars
/undergraduate/why-astonWhy choose Aston?
https://www.aston.ac.uk/studyStudy at Aston
/teaching-learningTeaching and learning
/study/undergraduateUndergraduate
/postgraduatePostgraduate
/internationalText duplicate International students
/courses/foundation-programmesFoundation Programmes
/degree-apprenticeshipsDegree apprenticeships
https://online.aston.ac.uk/?ut...External Subdomain Online courses
A-TITLE Online courses
/postgraduate/research-degreesResearch degrees
/business/train-your-people/wo...Work-based degrees
/student-lifeStudent life
https://virtualtourcompany.co....External Virtual tour
/current-students/fees-and-fin...Fees and Finance
/undergraduate/your-applicatio...Accommodation
https://www.aston.ac.uk/supportStudent support
https://www.astonsu.com/New window External Subdomain Student Union
https://www.aston.ac.uk/careersCareers and Placements
https://www.aston.ac.uk/libraryLibrary
A-TITLE Library
/student-lifeStudent life at Aston
/student-life/birminghamBirmingham life
https://www.aston.ac.uk/researchResearch
https://www.aston.ac.uk/researchResearch at Aston
/research/refResearch Excellence Framework
/research/research-impactImpact case studies
A-TITLE Impact case studies
/research/supporting-our-resea...Supporting our researchers
A-TITLE Supporting our Researchers
/research/knowledge-exchangeKnowledge Exchange
/research/research-and-enterpr...Research and Enterprise department
/graduate-schoolGraduate School
https://www.aston.ac.uk/expertFind Experts
https://www.aston.ac.uk/businessFor Business
/business/collaborate-with-usCollaborate with our academics
/business/recruitment-supportRecruitment support
/business/start-your-businessStart and grow your business
/business/train-your-peopleTrain your people
/business/aston-business-hubAston Business Hub
https://www.aston.ac.uk/aboutAbout
https://www.aston.ac.uk/aboutAbout Aston University
/latest-newsNews
/2030-strategy2030 Strategy
/2030-strategy/student-experie...Education & Student Experience Strategy
/business/enterprise-strategyEnterprise Strategy
/undergraduate/why-aston/rankingsRankings and Awards
/about/historyOur history
/about/governance-managementGovernance and management
/about/our-commitment-to-youOur commitment to our students
/about/improving-access-higher...Improving access to higher education
/staff-public/hr/jobsJobs at Aston
/about/visit/contactContact us
/bookmarked-coursesView your bookmarked courses
https://www.aston.ac.uk/coursesClear all
/about/historyFind out more
/latest-news/new-uk-multidisci...Text duplicate Find out more
https://www.aston.ac.uk/why-astonFind out why
/browse-subject-areaBrowse by subject area
/teaching-learningFind out more about our teaching
/courses?title&field_course_le...Undergraduate courses Explore our wide range of undergraduate degrees and kickstart your future by gaining stand-out skills.
IMG-ALT Students walking through the university
/postgraduate/coursesPostgraduate courses Scholarships of up to £10,000 are available for postgraduate courses starting in September 2025.
IMG-ALT Students chatting and working
/undergraduate/your-applicatio...Scholarships We are committed to supporting the most talented and hardworking students to achieve their potential.
IMG-ALT Students receiving their scholarships
/internationalInternational Students We are a diverse and friendly international community from over 120 countries.
IMG-ALT International students talking
/2030-strategyText duplicate Find out more
/aston-enterpriseOutstanding Entrepreneurial University Start your business here.
IMG-ALT Winner of Outstanding Entrepreneurial University
https://www.aston.ac.uk/supportSupport Services A helping hand through university life.
IMG-ALT Support services for students
/undergraduate/why-aston/rankingsText duplicate Find out more
/accommodationAccommodation Award-winning accommodation on our friendly campus.
IMG-ALT Accommodation at Aston University
https://online.aston.ac.uk/External Subdomain Aston Online Find out more about our online courses.
IMG-ALT Student studying on laptop
https://virtualtourcompany.co....External Explore our virtual tour
/latest-news/females-are-not-a...NEWS - 13/05/2025 “Females are not autistic enough”: Aston University academic hosts talk on new book exploring female autism Autism in women and girls has b...
/latest-news/aston-university-...NEWS - 12/05/2025 Aston University researcher to help uncover hidden impact of painkiller overuse among older people A new study led by the University of Ply...
/latest-newsMore news
/events/aston-global-advantage...EVENTS - 20/05/2025 The Aston Global Advantage: Your gateway to Global employability
/events/inside-mba-real-storie...EVENTS - 15/05/2025 Inside the MBA: Real stories from our students and alumni
https://www.aston.ac.uk/eventsMore events
https://www.facebook.com/aston...New window External Subdomain Facebook
https://twitter.com/AstonUnive...New window External Twitter
https://www.instagram.com/Asto...New window External Subdomain Instagram
https://www.linkedin.com/schoo...New window External Subdomain LinkedIn
https://www.youtube.com/user/A...New window External Subdomain Youtube
https://www.thestudentroom.co....New window External Subdomain TSR
/international/aston-in-your-c...New window Wechat
https://twitter.com/hashtag/te...New window External #TeamAston
/bss/aston-business-schoolAston Business School
A-TITLE Aston Business School
/graduate-schoolAston Graduate School
/hls/aston-medical-schoolAston Medical School
/hls/aston-pharmacy-schoolAston Pharmacy School
A-TITLE Aston Pharmacy School
/hls/school-of-biosciencesSchool of Biosciences
A-TITLE School of Biosciences
/eps/engineering-and-technologySchool of Engineering and Innovation
A-TITLE School of Engineering and Technology
/eps/computer-science-and-digi...School of Computer Science and Digital Technologies
A-TITLE School of Computer Science and Digital Technologies
/eps/infrastructure-and-sustai...School of Infrastructure and Built Environment
A-TITLE School of Infrastructure and Sustainable Engineering
/hls/school-of-optometrySchool of Optometry
A-TITLE School of Optometry
/hls/school-of-psychologySchool of Psychology
A-TITLE School of Psychology
/bss/school-law-and-social-sci...School of Law and Social Sciences
A-TITLE School of Sciences and Humanities
/current-students/support-serv...Student support services
/latest-newsText duplicate News
/latest-news/press-teamPress office
/open-days/undergraduateOpen days
/staff-public/hr/jobsJobs and vacancies
/internationalAston Global
https://online.aston.ac.uk/External Subdomain Aston Online
https://reportandsupport.aston...External Subdomain Report and Support
https://www.aston.ac.uk/sroStudent Recruitment and Outreach
A-TITLE Student Recruitment and Outreach (SRO)
/about/visitVisit us
/about/departmentsUniversity departments
/about/visitIMG-ALT Aston university footer map
/information/accessibility-sta...Accessibility
/information/cookiesCookies
/information/disclaimerDisclaimer
/about/statutes-ordinances-reg...Publication Scheme
/about/statutes-ordinances-reg...Modern Slavery Act
/about/statutes-ordinances-reg...Privacy

Server configuration

HTTP redirects
(Critically important)
This page redirects to "https://www.aston.ac.uk/"
HTTP header
(Important)
No X-Powered HTTP header is sent.
The web server transmits the web page (HTML) in compressed form.
Performance
(Somewhat important)
The page response time is excellent with 0.13 seconds.
The file size of the HTML document is fine (106 kB).

HTTP Response Header

NameValue
content-typetext/html; charset=UTF-8
dateTue, 20 May 2025 02:11:50 GMT
servernginx
cache-controlmax-age=300, public
x-drupal-dynamic-cacheMISS
content-languageen
expiresSun, 19 Nov 1978 05:00:00 GMT
last-modifiedMon, 19 May 2025 19:09:52 GMT
x-drupal-cacheHIT
x-frame-optionsSAMEORIGIN
x-content-type-optionsnosniff
x-xss-protection1; mode=block
strict-transport-securitymax-age=63072000; includeSubdomains; preload
permissions-policyinterest-cohort=()
referrer-policyno-referrer
content-encodinggzip
etagW/"1747681792"
varyAccept-Encoding,Cookie
x-cacheHit from cloudfront
via1.1 8dc3ccc34d68ee81173fff2a80f72bde.cloudfront.net (CloudFront)
x-amz-cf-popFRA56-P7
alt-svch3=":443"; ma=86400
x-amz-cf-idPSpnEn_ZgxE-tvTZoK7ecxZ4CvkBBPbgsoLVsBQ7CdrEABOgFn5KIg==
age27
statuscode200
http_versionHTTP/2

External factors

This page is referenced by wikipedia.
This website has excellent links from other websites.
This page has backlinks from 1,119 referring domains.
This page has 8,781 backlinks.
This page has backlinks from 929 different ip addresses.

Links from Wikipedia

You can find more links using Wikipedia search

Robots.txt

#
# robots.txt
#
# This file is to prevent the crawling and indexing of certain parts
# of your site by web crawlers and spiders run by sites like Yahoo!
# and Google. By telling these "robots" where not to go on your site,
# you save bandwidth and server resources.
#
# This file will be ignored unless it is at the root of your host:
# Used:    http://example.com/robots.txt
# Ignored: http://example.com/site/robots.txt
#
# For more information about the robots.txt standard, see:
# http://www.robotstxt.org/robotstxt.html

User-agent: *
# CSS, JS, Images
Allow: /core/*.css$
Allow: /core/*.css?
Allow: /core/*.js$
Allow: /core/*.js?
Allow: /core/*.gif
Allow: /core/*.jpg
Allow: /core/*.jpeg
Allow: /core/*.png
Allow: /core/*.svg
Allow: /profiles/*.css$
Allow: /profiles/*.css?
Allow: /profiles/*.js$
Allow: /profiles/*.js?
Allow: /profiles/*.gif
Allow: /profiles/*.jpg
Allow: /profiles/*.jpeg
Allow: /profiles/*.png
Allow: /profiles/*.svg
# Directories
Disallow: /core/
Disallow: /profiles/
# Files
Disallow: /README.md
Disallow: /composer/Metapackage/README.txt
Disallow: /composer/Plugin/ProjectMessage/README.md
Disallow: /composer/Plugin/Scaffold/README.md
Disallow: /composer/Plugin/VendorHardening/README.txt
Disallow: /composer/Template/README.txt
Disallow: /modules/README.txt
Disallow: /sites/README.txt
Disallow: /themes/README.txt
Disallow: /web.config
# Paths (clean URLs)
Disallow: /admin/
Disallow: /comment/reply/
Disallow: /filter/tips
Disallow: /node/add/
Disallow: /search/
Disallow: /user/register
Disallow: /user/password
Disallow: /user/login
Disallow: /user/logout
Disallow: /media/oembed
Disallow: /*/media/oembed
# Paths (no clean URLs)
Disallow: /index.php/admin/
Disallow: /index.php/comment/reply/
Disallow: /index.php/filter/tips
Disallow: /index.php/node/add/
Disallow: /index.php/search/
Disallow: /index.php/user/password
Disallow: /index.php/user/register
Disallow: /index.php/user/login
Disallow: /index.php/user/logout
Disallow: /index.php/media/oembed
Disallow: /index.php/*/media/oembed

# Custom paths for Aston University.
Disallow: /print/pdf/node/*

Similar sites

Search preview

Most important keywords

Following keywords were found. You can check the keyword optimization of this page for each keyword.

KeywordResultRecheck
Aston82%Check
Aston University72%Check
University63%Check
Aston Global60%Check
year58%Check
Aston Business56%Check
University School52%Check
University London50%Check
New49%Check
Homepage48%Check
Show more keywords and terms

Automatically check aston.ac.uk including all subpages at once!

Try for free
Guaranteed free of charge during trial period.

Cookie Policy

We use cookies to make our site work and also for analytics and advertising purposes. You can enable or disable optional cookies as desired. See the following links for more information.

Contact | Privacy

We need these so the site can function properly

So we can better understand how visitors use our website

So we can serve you tailored ads and promotions