Aspinallfoundation.org - SEO Checker

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Overview of the SEO Check
Meta information
79% 
Page quality
97% 
Page structure
58% 
Link structure
86% 
Server
79% 
External factors
100% 
SEO Score
Response time
0.85 s
File size
105.40 kB
Words
1564
Media files
19
Number of links
33 internal / 11 external

Task list of SEO Improvements

Meta specifications

Title
(Critically important)
The Aspinall Foundation - Animal Conservation Charity | The Aspinall Foundation
The page title should be shorter than 580 pixels. It is 721 pixels long. Optimize title
There are word repetitions in the page title.
Meta description
(Critically important)
Renowned animal conservation charity dedicated to protecting animals around the world. We work in conjunction with Howletts & Port Lympne wildlife parks.
The length of the meta description is perfect. (962 pixels out of 1000 max pixel length)
Crawlability
(Critically important)
There are no problems in accessing the website.
Canonical URL
(Important)
https://www.aspinallfoundation.org/
There is a valid canonical link specified.
Language
(Somewhat important)
Language detected in text: en
Language defined in HTML: en
Server location: United Kingdom of Great Britain and Northern Ireland
The following language is defined by HTML: en
Alternate/Hreflang Links
(Somewhat important)
There are no alternate links specified on this page.
Other meta tags
(Somewhat important)
There is no rel next meta tag on this page.
There is no rel prev meta tag on this page.
Domain
(Somewhat important)
The domain name is very long.
The domain is no subdomain.
The domain does not contain non-latin characters.
Page URL
(Somewhat important)
No parameters were found in the URL.
No session ID was found in the URL.
The URL does not have too many subdirectories.
Charset encoding
(Somewhat important)
The charset encoding (UTF-8) is set correctly.
Doctype
(Nice to have)
The doctype HTML 5 is set correctly.
The doctype is placed at first in the HTML code.
Favicon
(Nice to have)
The favicon is linked correctly.

Meta tags

NameValue
descriptionRenowned animal conservation charity dedicated to protecting animals around the world. We work in conjunction with Howletts & Port Lympne wildlife parks.
designerProdo Digital - http://www.prodo.com/
viewportwidth=device-width, initial-scale=1, shrink-to-fit=no
facebook-domain-verificationvxpn65oh0uj4sj4cb931n4fn8mkvj2
msapplication-config/images/favicon/browserconfig.xml
theme-color#16191e
langen
og:site_nameThe Aspinall Foundation
og:titleThe Aspinall Foundation - Animal Conservation Charity
og:urlhttps://www.aspinallfoundation.org/
og:descriptionRenowned animal conservation charity dedicated to protecting animals around the world. We work in conjunction with Howletts & Port Lympne wildlife parks.
X-UA-CompatibleIE=edge
charsetutf-8

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Page quality

Content
(Critically important)
This page contains 1564 words. That's ok.
38% of the text are stop words.
Keywords used in the page title are also used in the page content. That's good!
Words from the H1 heading are used in the page content.
The page contains a listing, which indicates a good text layout.
30 paragraphs were found on this page.
The text content is perfect.
No placeholders texts or images were found.
There are no duplicates on the site.
The average number of words per sentence of 22.3 words is good.
Frames
(Critically important)
This page does not use a frameset.
Mobile optimization
(Somewhat important)
A viewport "width=device-width, initial-scale=1, shrink-to-fit=no" is provided.
At least one Apple touch icon is specified.
Bold and strong tags
(Somewhat important)
The usage of strong and bold tags is perfect. We recommend the use of up to 31 tags for this page.
Image SEO
(Somewhat important)
3 images have no alt attribute. The content of alt attributes is used by search engines.
Social Networks
(Nice to have)
This page is optimized perfectly for social networks.
Additional markup
(Nice to have)
No additional page markup was found.
HTTPS
(Somewhat important)
This website uses HTTPS to protect privacy and integrity of the exchanged data.
All included files are also transferred via HTTPS.

Media list

URLAlt attributeTitle
...=1083&g=156&action=cs&event=homepage&j=0No alt attribute provided
...Fdn&eventId&action=cs&event=homepage&j=0No alt attribute provided
...th=934&height=500&rnd=132911412760000000No alt attribute provided
...idth=40&height=21&rnd=132043918250000000Wild western lowland gorilla Bangah at The Aspinall Foundation's gorilla project in Congo
...idth=40&height=21&rnd=132502780140000000Western lowland gorilla silverback Djala at The Aspinall Foundation's conservation project in Gabon
...idth=40&height=21&rnd=132043802300000000Releasing primates into the wild at The Aspinall Foundation's Java project
...idth=40&height=21&rnd=132043825630000000Black and white ruffed lemur and baby at The Aspinall Foundation's conservation project in Madagascar
...idth=40&height=21&rnd=132047329810000000European bison released in Romania by The Aspinall Foundation conservation charity
...idth=40&height=21&rnd=132037722820000000See the UK largest herd of African elephants at Howletts Wild Animal Park in Kent
...idth=40&height=21&rnd=132023265080000000Safari day out in Kent at Port Lympne Hotel & Reserve
...idth=40&height=21&rnd=132047374930000000Damian Aspinall reunited with gorilla Kwibi and family after his release into the wild by The Aspinall Foundation
...idth=40&height=21&rnd=132041400380000000Western lowland gorilla, Djala living wild in Africa in The Aspinall Foundation's protected release project
...idth=40&height=21&rnd=132037724720000000Siberian Tiger at Howletts Wild Animal Park in Kent
...idth=40&height=21&rnd=132037725310000000Northern Chinese leopard at Howletts Wild Animal Park in Kent
...idth=40&height=21&rnd=132023265330000000Black rhinos at Port Lympne Hotel & Reserve in Kent
...idth=40&height=21&rnd=131636911920000000Rothschild giraffes at Port Lympne Hotel and Reserve in Kent, UK
/images/logos/global.pngThe Aspinall Foundation
...dth=152&height=60&rnd=131618842780000000The Aspinall Foundation
Video URLWidthHeight
...rve+Short+Breaks+low+res+for+website.mp4

Page structure

H1 heading
(Critically important)
Aspinall Foundation
The H1 heading is too short (19 characters). It should be at least 20 Characters long.
Headings
(Important)
Some headings occur twice on the page.
The structure of headings is missing one or more levels. Do not skip heading levels.
There are 37 headings on the page. The amount of headings should be in a more proper relation to the amount of text.

Heading structure

Heading levelContent
H1 Aspinall Foundation
H2 The Aspinall Foundation
H2 About us
H2 What makes us different
H2 Stay in our multi award winning accommodation
H2 Your next adventure awaits
H2 Park memberships
H3 Back To The Wild
H3 Back To The Wild Duplicate text
H3 Back To The Wild Duplicate text
H3 Saving a species
H3 Back To The Wild Duplicate text
H3 Howletts
H3 Port Lympne
H3 Great day out, brilliant work Aspinall Foundation.
H4 Aspinall Foundation Duplicate text
H4 Howletts Duplicate text
H4 Port Lympne Duplicate text
H4 Short Breaks
H4 Conservation
H4 Wild Animal Parks
H4 Education
H4 Back To The Wild Duplicate text
H4 Breeding programmes
H4 Enclosure design
H4 Enrichment
H4 Vet care
H4 Specialist diets
H4 Your support
H4 Howletts Duplicate text
H4 Port Lympne Duplicate text
H4 The Aspinall Foundation Duplicate text
H4 Port Lympne Duplicate text
H4 Howletts Duplicate text
H4 Short Breaks Duplicate text
H6 Testimonial
H6 Share this page
Some internal link anchor texts are too long.
Some anchor texts are used more than once.
The number of internal links is ok.
All internal links are not using dynamic parameters.
There are 11 external links on this page.

Found links on this page

LinkAttributesAnchor text
/Anchor Skip to main content
/the-aspinall-foundation/worki...New window Subdomain Our Work Around The World Read more
/the-aspinall-foundation/Aspinall Foundation Our mission is to halt the extinction of rare and endangered species and return them to the wild where possible. Learn more
A-TITLE Learn more
/howletts/Howletts Home to over 400 of the world’s most rare and endangered animals, you’ll ever discover. Visit Kent's award winning animal park. Visit park
A-TITLE Visit park
/port-lympne/Port Lympne Experience amazing animals from around the world and enjoy an authentic African safari experience, short breaks and so much more. Visit park
A-TITLE Visit park
/port-lympne/short-breaks/Short Breaks Get back to nature, stay as long as you like, mix and match your adventures for an unforgettable short break. Short Breaks
A-TITLE Short Breaks
/the-aspinall-foundation/worki...Find out more
A-TITLE Congo and Gabon
/the-aspinall-foundation/worki...Text duplicate Find out more
A-TITLE Congo and Gabon
/the-aspinall-foundation/worki...Text duplicate Find out more
A-TITLE Java
/the-aspinall-foundation/worki...Text duplicate Find out more
A-TITLE Madagascar
/the-aspinall-foundation/worki...Text duplicate Find out more
A-TITLE Working around the globe
/howletts/Howletts
A-TITLE Howletts
/port-lympne/Port Lympne
A-TITLE Port Lympne
/port-lympne/short-breaks/short breaks
A-TITLE Short Breaks
/port-lympne/short-breaks/Book now
A-TITLE Short Breaks
https://www.youtube.com/embed/...External Subdomain Watch video
A-TITLE Watch video
/howletts/memberships/Howletts Book online Memberships
A-TITLE Memberships
/port-lympne/memberships/Port Lympne Book online Memberships
A-TITLE Memberships
/The Aspinall Foundation
IMG-ALT The Aspinall Foundation
A-TITLE The Aspinall Foundation
/Text duplicate IMG-ALT The Aspinall Foundation
A-TITLE Home
/donations/Donate Today
A-TITLE Donate Today
https://shop.aspinallfoundatio...External Subdomain Adopt an animal
/the-aspinall-foundation/Text duplicate The Aspinall Foundation
A-TITLE The Aspinall Foundation
/port-lympne/Text duplicate Port Lympne
A-TITLE Port Lympne
/howletts/Text duplicate Howletts
A-TITLE Howletts
/port-lympne/short-breaks/Short Breaks
A-TITLE Short Breaks
/donations/Text duplicate Donate Today
A-TITLE Donate Today
https://shop.aspinallfoundatio...External Subdomain Text duplicate Adopt an animal
https://share.hsforms.com/1POZ...New window External Subdomain Join our newsletter
https://www.facebook.com/theas...New window Nofollow External Subdomain FACEBOOK
A-TITLE link title
https://twitter.com/AspinallCh...New window Nofollow External TWITTER
A-TITLE link title
https://www.youtube.com/user/K...New window Nofollow External Subdomain YOUTUBE
A-TITLE link title
https://www.instagram.com/thea...New window Nofollow External Subdomain INSTAGRAM
A-TITLE link title
/contact-us/How to contact us
A-TITLE How to contact us
/media-centre/Media Centre
A-TITLE Media Centre
/careers/Job vacancies & Careers
A-TITLE Job vacancies & Careers
/volunteering/Volunteering
A-TITLE Volunteering
/frequently-asked-questions/Frequently asked questions
A-TITLE Frequently asked questions
http://blog.aspinallfoundation...External Subdomain Blog
A-TITLE Blog
/cookies/Cookie Policy
A-TITLE Cookie Policy
/privacy-policy/Privacy Policy
A-TITLE Privacy Policy
/terms-and-conditions/Terms & Conditions
A-TITLE Terms & Conditions
http://blog.aspinallfoundation...External Subdomain blog
A-TITLE blog
http://www.prodo.com/New window External Subdomain design by prodo digital
A-TITLE link title

Server configuration

HTTP redirects
(Critically important)
This page redirects to "https://www.aspinallfoundation.org/"
HTTP header
(Important)
No X-Powered HTTP header is sent.
The web server transmits the web page (HTML) in compressed form.
Performance
(Somewhat important)
The page response time of 0.85 seconds is longer than the recommended limit of 0.4 seconds. A high response time unnecessarily slows down search engine crawling and results in bad user experience as well.
The file size of the HTML document is fine (105 kB).

HTTP Response Header

NameValue
cache-controlprivate
content-typetext/html; charset=utf-8
content-encodinggzip
varyAccept-Encoding
set-cookie74 Characters
x-frame-optionsSAMEORIGIN
x-ua-compatibleIE=edge
dateSun, 27 Jul 2025 13:41:08 GMT
content-length21406
statuscode200
http_versionHTTP/2

External factors

This page is referenced by wikipedia.
This website has excellent links from other websites.
This page has backlinks from 219 referring domains.
This page has 582 backlinks.
This page has backlinks from 202 different ip addresses.

Links from Wikipedia

You can find more links using Wikipedia search

Robots.txt

# robots.txt
# Sitemap location
Sitemap: https://www.aspinallfoundation.org/sitemap.xml
# Exclude Files From All Robots:
User-Agent: *
Disallow: /aspnet_client/
Disallow: /bin/
Disallow: /config/
Disallow: /data/
Disallow: /install/
Disallow: /masterpages/
Disallow: /python/
Disallow: /umbraco/
Disallow: /umbraco_client/
Disallow: /usercontrols/
Disallow: /xslt/
 
# End robots.txt file

User-agent: NinjaBot
Disallow: /

Similar sites

Search preview

www.aspinallfoundation.org
The Aspinall Foundation - Animal Conservation Charity | The Aspinal...
Renowned animal conservation charity dedicated to protecting animals around the world. We work in conjunction with Howletts & Port Lympne wildlife parks.

Most important keywords

Following keywords were found. You can check the keyword optimization of this page for each keyword.

KeywordResultRecheck
Aspinall81%Check
Aspinall Foundation80%Check
Foundation79%Check
animal65%Check
Animal Conservation64%Check
animal conservation charity63%Check
conservation62%Check
Wild Animal62%Check
Conservation Charity61%Check
Howletts Wild Animal Park60%Check
Show more keywords and terms

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