Asphaltinstitute.org - SEO Checker

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Overview of the SEO Check
Meta information
72% 
Page quality
46% 
Page structure
91% 
Link structure
90% 
Server
46% 
External factors
100% 
SEO Score
Response time
1.36 s
File size
122.50 kB
Words
225
Media files
19
Number of links
58 internal / 19 external

Task list of SEO Improvements

Meta specifications

Title
(Critically important)
- Asphalt Institute
The page title is too short. (156 pixels of 580 max pixel length) Optimize title
There are no duplicate words in the title
Meta description
(Critically important)
The Asphalt Institute is the international trade association of petroleum asphalt producers, manufacturers and affiliated businesses. About Us Through education, engineering, technical development, environmental stewardship and marketing leadership, the Asphalt Institute promotes the safe use, benefits, and quality performance of petroleum asphalts in a unified voice for our membership. Read more... Membership Learn more about
The meta description is too long: 2679 pixels from max. 1000 pixels. Optimize description
Crawlability
(Critically important)
There are no problems in accessing the website.
Canonical URL
(Important)
https://www.asphaltinstitute.org/
There is a valid canonical link specified.
Language
(Somewhat important)
Language detected in text: en
Language defined in HTML: en-us
Server location: United States of America
The following language is defined by HTML: en-us
Alternate/Hreflang Links
(Somewhat important)
There are no alternate links specified on this page.
Other meta tags
(Somewhat important)
There is no rel next meta tag on this page.
There is no rel prev meta tag on this page.
Domain
(Somewhat important)
The domain is no subdomain.
The domain length is good.
The domain does not contain non-latin characters.
Page URL
(Somewhat important)
No parameters were found in the URL.
No session ID was found in the URL.
The URL does not have too many subdirectories.
Charset encoding
(Somewhat important)
The charset encoding (UTF-8) is set correctly.
Doctype
(Nice to have)
The doctype HTML 5 is set correctly.
The doctype is placed at first in the HTML code.
Favicon
(Nice to have)
The favicon is linked correctly.

Meta tags

NameValue
viewportwidth=device-width
descriptionThe Asphalt Institute is the international trade association of petroleum asphalt producers, manufacturers and affiliated businesses. About Us Through education, engineering, technical development, environmental stewardship and marketing leadership, the Asphalt Institute promotes the safe use, benefits, and quality performance of petroleum asphalts in a unified voice for our membership. Read more... Membership Learn more about
robotsmax-image-preview:large
google-site-verificationJbO1T2FVrtaDuz8ARpSQV5j2-oOKjguBhk3fEsgWzT4
msvalidate.019F61EC942763A27F496269D37E9D4443
generatorElementor 3.30.2; features: additional_custom_breakpoints; settings: css_print_method-external, google_font-enabled, font_display-auto
dlm-version5.0.27
msapplication-TileImagehttps://www.asphaltinstitute.org/wp-content/uploads/2021/06/logoAsphaltInstituteTriangle-500x500-1-300x300.png
article:published_time2021-06-09T01:55:45+00:00
article:modified_time2024-11-12T20:04:01+00:00
article:publisherhttps://www.facebook.com/asphaltinstitute
langen-us
twitter:cardsummary
twitter:site@Asphalt_Inst
twitter:title- Asphalt Institute
twitter:descriptionThe Asphalt Institute is the international trade association of petroleum asphalt producers, manufacturers and affiliated businesses. About Us Through education, engineering, technical development, environmental stewardship and marketing leadership, the Asphalt Institute promotes the safe use, benefits, and quality performance of petroleum asphalts in a unified voice for our membership. Read more... Membership Learn more about
twitter:creator@Asphalt_Inst
twitter:imagehttp://54.82.142.179/wp-content/uploads/2021/06/logoAsphaltInstituteTriangle-500x500-1.png
og:localeen_US
og:site_nameAsphalt Institute - Serving the needs of liquid asphalt manufacturers and suppliers worldwide since 1919.
og:typearticle
og:title- Asphalt Institute
og:descriptionThe Asphalt Institute is the international trade association of petroleum asphalt producers, manufacturers and affiliated businesses. About Us Through education, engineering, technical development, environmental stewardship and marketing leadership, the Asphalt Institute promotes the safe use, benefits, and quality performance of petroleum asphalts in a unified voice for our membership. Read more... Membership Learn more about
og:urlhttps://www.asphaltinstitute.org/
og:imagehttps://54.82.142.179/wp-content/uploads/2021/06/logoAsphaltInstituteTriangle-500x500-1.png
og:image:secure_urlhttps://54.82.142.179/wp-content/uploads/2021/06/logoAsphaltInstituteTriangle-500x500-1.png
charsetUTF-8

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Page quality

Content
(Critically important)
There are only 225 words on this page. Use at least 250 words to provide useful information.
18.2% of the text are stop words.
Keywords used in the page title are also used in the page content. That's good!
The page contains a listing, which indicates a good text layout.
3 paragraphs were found on this page.
No placeholders texts or images were found.
There are no duplicates on the site.
The average number of words per sentence of 17 words is good.
Frames
(Critically important)
This page does not use a frameset.
Mobile optimization
(Somewhat important)
This page loads 22 JavaScript files. This may affect the load time negatively.
A viewport "width=device-width" is provided.
At least one Apple touch icon is specified.
Bold and strong tags
(Somewhat important)
The usage of strong and bold tags is perfect. We recommend the use of up to 6 tags for this page.
Image SEO
(Somewhat important)
1 images have no alt attribute. The content of alt attributes is used by search engines.
Social Networks
(Nice to have)
This page is optimized perfectly for social networks.
Additional markup
(Nice to have)
No additional page markup was found.
HTTPS
(Somewhat important)
This website uses HTTPS to protect privacy and integrity of the exchanged data.
All included files are also transferred via HTTPS.

Media list

URLAlt attributeTitle
...s/logoAsphaltInstitute-235x100pixels.pngAsphalt Institute
...ntent/uploads/Asphalt-Day-AI-header.jpegAsphalt Day
...s/soliloquy/assets/css/images/holder.gifSustainability Slider
...s/soliloquy/assets/css/images/holder.gifWelcome to the Asphalt Institute
...s/soliloquy/assets/css/images/holder.gifNational Binder Technician Certification Program
...s/soliloquy/assets/css/images/holder.gifNational Emulsion Technician Certification Program
...s/soliloquy/assets/css/images/holder.gifAirport Pavement Technical Workshop
...s/soliloquy/assets/css/images/holder.gifPaving Inspector Certification Series
/wp-content/uploads/PIC.pngNo alt attribute provided
...ntent/uploads/iconLaboratoryTraining.pngLaboratory Training
...tent/uploads/AISpecificationDatabase.pngSpecification Database
...nt/uploads/AsphaltMagazine.v20210714.jpgAsphalt Magazine
...haltInstituteFoundationMark-standard.pngAsphalt Institute Foundation
...t/uploads/iconEmploymentJobPosting-1.pngJob Postings
...ontpageCoursesPIC.v20210726-791x1024.pngPaving Inspector Certification
...ntpageCoursesNBTC.v20210726-791x1024.pngNational Binder Technician Certification Program
...ntpageCoursesNETC.v20210726-791x1024.pngNational Emulsion Technician Certification Program
...ntpageCoursesAPTW.v20210726-791x1024.pngAirport Pavement Technical Workshop
...ogoAsphaltPavementAlliance.v20210705.pngAsphalt Pavement Alliance

Page structure

H1 heading
(Critically important)
The H1 heading is empty
Headings
(Important)
Some headings occur twice on the page.
Some headings do not have any content.

Heading structure

Heading levelContent
H1 Empty heading
H2 About Us
H2 Membership
H2 Asphalt Academy Featured Training
H3 Asphalt Institute
H3 Navigation
H3 About Us Duplicate text
Some internal links have dynamic parameters. All internal URLs, which are not marked as nofollow, should not contain dynamic parameters.
Some anchor texts are used more than once.
The number of internal links is ok.
None of the anchor texts is too long.
There are 19 external links on this page.

Found links on this page

LinkAttributesAnchor text
https://www.asphaltinstitute.org/Anchor Skip to content
https://www.asphaltinstitute.org/Subdomain IMG-ALT Asphalt Institute
https://www.asphaltinstitute.org/Subdomain Text duplicate Asphalt Institute
https://my.asphaltinstitute.or...External Subdomain Calendar of Events
/sustainability/Subdomain Sustainability
/engineering/Subdomain Engineering
/laboratory/Subdomain Laboratory
/hse/Subdomain HSE
/training/Subdomain Training
/r18-lab-qms/Subdomain R18LabQMS
https://my.asphaltinstitute.or...External Subdomain Store
/membership/Subdomain Membership
/?option=saml_user_loginSubdomain Sign In
https://www.asphaltinstitute.org/Anchor Search
https://asphaltday.com/aboutNew window External IMG-ALT Asphalt Day
A-TITLE Asphalt Day
/sustainability/Subdomain IMG-ALT Sustainability Slider
A-TITLE Sustainability Slider
/training/seminars/national-bi...IMG-ALT National Binder Technician Certification Program
A-TITLE National Binder Technician Certification Program
/training/seminars/national-em...IMG-ALT National Emulsion Technician Certification Program
A-TITLE National Emulsion Technician Certification Program
/training/seminars/airport-pav...IMG-ALT Airport Pavement Technical Workshop
A-TITLE Airport Pavement Technical Workshop
/training/seminars/paving-insp...IMG-ALT Paving Inspector Certification Series
A-TITLE Paving Inspector Certification Series
https://asphaltinstitute.doceb...External Subdomain No Text
https://asphaltinstitute.doceb...External Subdomain Login to PIC
/training/Subdomain IMG-ALT Laboratory Training
/training/Subdomain Training Information
A-TITLE Training Information
/engineering/specification-dat...Subdomain IMG-ALT Specification Database
/engineering/specification-dat...Subdomain Text duplicate Specification Database
https://asphaltmagazine.com/External IMG-ALT Asphalt Magazine
https://asphaltmagazine.com/External Asphalt
https://asphaltmagazine.com/External Magazine
https://www.asphaltfoundation....External Subdomain IMG-ALT Asphalt Institute Foundation
https://www.asphaltfoundation....External Subdomain Text duplicate Asphalt Institute Foundation
/about-us/careers/Subdomain IMG-ALT Job Postings
/about-us/careers/Subdomain Careers
/about-us/Read more...
/membership/Learn more about Membership
/membership/categories-of-memb...Categories of Membership
/membership/asphalt-institute-...Our Members
/membership/membership-informa...Membership Inquiry Form
/training/seminars/paving-insp...IMG-ALT Paving Inspector Certification
/training/seminars/paving-insp...PIC
A-TITLE Paving Inspector Certification (PIC)
/training/seminars/national-bi...Text duplicate IMG-ALT National Binder Technician Certification Program
/training/seminars/national-bi...NBTC
A-TITLE National Binder Technician Certification (NBTC)
/training/seminars/national-em...Text duplicate IMG-ALT National Emulsion Technician Certification Program
/training/seminars/national-em...NETC
A-TITLE National Emulsion Technician Certification
/training/seminars/airport-pav...Text duplicate IMG-ALT Airport Pavement Technical Workshop
/training/seminars/airport-pav...APTW
A-TITLE Airport Pavement Technical Workshop
https://www.facebook.com/aspha...External Subdomain Facebook
https://www.instagram.com/asph...External Subdomain Instagram
https://www.linkedin.com/compa...External Subdomain LinkedIn
https://twitter.com/Asphalt_InstExternal Twitter
https://www.youtube.com/@Aspha...External Subdomain YouTube
https://goo.gl/maps/KGob5dJ2hq...New window Nofollow External 2696 Research Park Drive Lexington, KY 40511-8480
https://www.driveasphalt.org/New window External Subdomain IMG-ALT Asphalt Pavement Alliance
/engineering/specification-dat...Subdomain Specification Databases
/about-us/asphalt-information-...Subdomain Industry Links
/membership/asphalt-institute-...Subdomain Text duplicate Our Members
/membership/Subdomain Become A Member Company
/about-us/brand-guide/Subdomain AI’s Brand Guide
/about-us/how-to-white-list-em...Subdomain How To White-list Emails
/about-us/inclement-weather-in...Subdomain Inclement Weather Information
https://asphaltfoundation.org/External Text duplicate Asphalt Institute Foundation
http://asphaltmagazine.com/External Asphalt Institute Magazine
/about-us/Subdomain Overview
/about-us/a-look-back-at-100-y...Subdomain A Look Back At 100 Years
/about-us/asphalt-institute-ch...Subdomain Asphalt Institute Chairs
/about-us/asphalt-institute-hi...Subdomain Asphalt Institute History
/about-us/asphalt-institute-pr...Subdomain Asphalt Institute President
/about-us/award-winners/Subdomain Award Winners
/about-us/careers/Subdomain Text duplicate Careers
/about-us/centennial-live-stream/Subdomain Centennial Live Stream
/about-us/contact-us/Subdomain Contact Us
/about-us/privacy-policy/Subdomain Privacy Policy
/about-us/saving-history/Subdomain Saving History
/about-us/terms-and-conditions/Subdomain Terms and Conditions
/about-us/privacy-policy/Subdomain Text duplicate Privacy Policy
https://www.asphaltinstitute.org/Subdomain 2022 ASPHALT INSTITUTE
A-TITLE Asphalt Institute
/articles/Subdomain Articles

Server configuration

HTTP redirects
(Critically important)
This page redirects to "https://www.asphaltinstitute.org/"
HTTP header
(Important)
The X-powered header is sent within the response header. (unnecessary)
The web server transmits the web page (HTML) in compressed form.
Performance
(Somewhat important)
The page response time is slow (1.36 seconds). The response time should be less than 0.4 seconds. Slow websites are bad for search engine bots and also result in bad user experience.
This page loads 19 CSS files. This may affect the page load time negatively.
This page loads 22 JavaScript files. This may affect the load time negatively.
The file size of the HTML document is fine (123 kB).

HTTP Response Header

NameValue
servernginx
dateTue, 05 Aug 2025 14:41:25 GMT
content-typetext/html; charset=UTF-8
transfer-encodingchunked
connectionkeep-alive
x-powered-byPHP/7.4.19
x-dlm-no-waypointstrue
set-cookie76 Characters
expiresThu, 19 Nov 1981 08:52:00 GMT
cache-controlno-store, no-cache, must-revalidate
pragmano-cache
link<https://www.asphaltinstitute.org/wp-json/>; rel="https://api.w.org/"
x-frame-optionsSAMEORIGIN
x-content-type-optionsnosniff
content-encodinggzip
statuscode200
http_versionHTTP/1.1

External factors

This page is referenced by wikipedia.
This website has excellent links from other websites.
This page has backlinks from 103 referring domains.
This page has 6,291 backlinks.
This page has backlinks from 99 different ip addresses.

Links from Wikipedia

You can find more links using Wikipedia search

Robots.txt

User-agent: *
Disallow: /dlm_uploads/

Similar sites

Search preview

www.asphaltinstitute.org
- Asphalt Institute
The Asphalt Institute is the international trade association of petroleum asphalt producers, manufacturers and affiliated businesses. About Us Through education, engineering, technical development, environmental stewardship and marketing leadership, the Asphalt Institute promotes the safe use, benefits, and quality performance of petroleum asphalts in a unified voice for our membership. Read more... Membership Learn more about

Most important keywords

Following keywords were found. You can check the keyword optimization of this page for each keyword.

KeywordResultRecheck
Asphalt81%Check
Asphalt Institute81%Check
Asphalt Institute promotes69%Check
asphalt producers65%Check
Institute promotes61%Check
petroleum asphalt producers59%Check
Membership50%Check
technical48%Check
asphaltinstitute48%Check
org48%Check
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