Archaeologydataservice.ac.uk - SEO Checker

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Overview of the SEO Check
Meta information
76% 
Page quality
54% 
Page structure
95% 
Link structure
88% 
Server
86% 
External factors
100% 
SEO Score
Response time
1.12 s
File size
34.00 kB
Words
442
Media files
16
Number of links
22 internal / 17 external

Task list of SEO Improvements

Meta specifications

Title
(Critically important)
Archaeology Data Service
The length of the page title is perfect. (234 pixels out of 580 max pixel length)
There are no duplicate words in the title
Meta description
(Critically important)
The meta description is missing.
Crawlability
(Critically important)
There are no problems in accessing the website.
Canonical URL
(Important)
https://archaeologydataservice.ac.uk/
There is a valid canonical link specified.
Language
(Somewhat important)
Language detected in text: en
Language defined in HTML: en-us
Server location: Canada
The following language is defined by HTML: en-us
Alternate/Hreflang Links
(Somewhat important)
There are no alternate links specified on this page.
Other meta tags
(Somewhat important)
There is no rel next meta tag on this page.
There is no rel prev meta tag on this page.
Domain
(Somewhat important)
The domain name is very long.
The domain is no subdomain.
The domain does not contain non-latin characters.
Page URL
(Somewhat important)
No parameters were found in the URL.
No session ID was found in the URL.
The URL does not have too many subdirectories.
Charset encoding
(Somewhat important)
The charset encoding (UTF-8) is set correctly.
Doctype
(Nice to have)
The doctype HTML 5 is set correctly.
The doctype is placed at first in the HTML code.
Favicon
(Nice to have)
The favicon is linked correctly.

Meta tags

NameValue
viewportwidth=device-width, initial-scale=1
msapplication-TileColor#cc0200
msapplication-confighttps://archaeologydataservice.ac.uk/app/themes/ads_theme/public/images/favicon/browserconfig.xml
theme-color#cc0200
robotsmax-image-preview:large
generatorWordPress 6.7.2
langen-us
charsetutf-8

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Page quality

Content
(Critically important)
Words from the H1 heading are not used in the page content.
There are only 442 words on this page. Good pages should have about 800 words of useful content.
29% of the text are stop words.
Keywords used in the page title are also used in the page content. That's good!
The page contains a listing, which indicates a good text layout.
9 paragraphs were found on this page.
No placeholders texts or images were found.
There are no duplicates on the site.
The average number of words per sentence of 23.7 words is good.
Frames
(Critically important)
This page does not use a frameset.
Mobile optimization
(Somewhat important)
A viewport "width=device-width, initial-scale=1" is provided.
At least one Apple touch icon is specified.
Bold and strong tags
(Somewhat important)
The usage of strong and bold tags is perfect. We recommend the use of up to 9 tags for this page.
Image SEO
(Somewhat important)
14 images have no alt attribute. The content of alt attributes is used by search engines.
Social Networks
(Nice to have)
This page is optimized perfectly for social networks.
Additional markup
(Nice to have)
No additional page markup was found.
HTTPS
(Somewhat important)
This website uses HTTPS to protect privacy and integrity of the exchanged data.
All included files are also transferred via HTTPS.

Media list

URLAlt attributeTitle
.../themes/ads_theme/public/images/logo.svgNo alt attribute provided
...loads/2022/07/HERO_1003530_cir416115.jpgNo alt attribute provided
...58_A1L2B_Film-603_067-e1656674170628.jpgNo alt attribute provided
...el_wreck_0212-scaled-e1656675009114.jpegNo alt attribute provided
...tion_Images_3-scaled-e1656673423927.jpegNo alt attribute provided
...ds/2025/04/IMG_1108-1-e1744188543720.jpgNo alt attribute provided
...ril-2025-Asa-Larsson-CCBY-2-1024x768.jpgNo alt attribute provided
/app/uploads/2025/06/TETRARCHS_tarot.jpgNo alt attribute provided
...2025/05/Skipsea_excavation--768x1024.jpgNo alt attribute provided
...ages/logo-internet-archaeology-globe.svgNo alt attribute provided
/app/uploads/2022/06/logo-uoy.svgNo alt attribute provided
/app/uploads/2022/06/logo-re3data-color.svgNo alt attribute provided
...s/2022/06/logo-core-trust-seal-color.pngNo alt attribute provided
/app/uploads/2022/06/logo-wds-color.jpgNo alt attribute provided

Page structure

H1 heading
(Critically important)
The digital repository for archaeology and heritage Supporting access, innovation, and research
The H1 heading is perfect.
Headings
(Important)
Some headings do not have any content.

Heading structure

Heading levelContent
H1 The digital repository for archaeology and heritage Supporting access, innovation, and research
H2 Search the database
H2 Deposit data with ADS
H2 Featured Collection
H2 Help & guidance
H2 News & events See all
H2 Latest blog post See all
H2 Empty heading
H2 Sign up for the ADS newsletter
H3 Digital Archive from the Programme of Archaeological Excavations on the Carlisle Northern Development Route
H3 Instructions for depositors
H3 Open Archaeology and Data Reuse: Dr Holly Wright at Swedigarch
H3 TETRARCHs Exhibition Opening
H3 CATs Assemble: Insights from our 2025 Archiving Strategy Week
H3 Showcase your work
H3 Featured article
H3 Follow us
Some internal link anchor texts are too long.
Some anchor texts are used more than once.
The number of internal links is ok.
All internal links are not using dynamic parameters.
There are 17 external links on this page.

Found links on this page

LinkAttributesAnchor text
/Anchor Skip to content
/Archaeology Data Service
/search-data/Search data
/deposit-data/Deposit data ADS-easy
/help-guidance/Help & guidance
/news-events/News & events
/blog/Blog
/about/About
/archives/view/newforestlidar_...Infra-red imagery of the New Forest © Forest Research, The Verderers of the New Forest, New Forest National Park Authority, Forestry England, Cambridge Unive...
https://doi.org/10.5284/1078329External Excavation during the A1 Leeming to Barton Motorway Upgrade Scheme © Northern Archaeological Associates
https://doi.org/10.5284/1051619External Diver photographing artefacts underwater from the Wheel Wreck © Kevin Camidge
https://doi.org/10.5284/1042733External Capturing data to create a photogrammetric model of the Pictish Craw Stone © ACCORD Project
/search-dataSearch the database Search our freely available data rich project collections, reports, publications and metadata records.
/deposit-dataDeposit data with ADS Depositing your data with us ensures that they will be professionally curated in the long term and easily accessible for future reuse.
https://doi.org/10.5284/1106759External Featured Collection Digital Archive from the Programme of Archaeological Excavations on the Carlisle Northern Development Route Extensive archaeological digs...
/help-guidance/instructions-fo...Instructions for depositors Find out how to prepare your data, compile your metadata and deposit with the ADS in our Instructions for Depositors.
/news-eventsSee all
/news-events/open-archaeology-...Open Archaeology and Data Reuse: Dr Holly Wright at Swedigarch Recently, our Research Projects Manager, Dr Holly Wright, attended Swedigarch, a national conf...
/news-events/tetrarchs-exhibit...TETRARCHs Exhibition Opening This June, the University of York will host an exhibition featuring several remarkable artists as part of the Transforming Data ...
/blogText duplicate See all
/blog/cats-assemble-insights-f...CATs Assemble: Insights from our 2025 Archiving Strategy Week Last week, ADS CATS (Curatorial and Technical Staff) gathered for our annual strategy week; a d...
https://intarch.ac.uk/External No Text
https://intarch.ac.uk/External Read the journal
https://intarch.ac.uk/authors/...External Showcase your work
https://doi.org/10.11141/ia.56.4External Hollis Croft, Sheffield, South Yorkshire: Old site and new connections
https://www.york.ac.uk/External Subdomain No Text
http://doi.org/10.17616/R3MW23External No Text
https://doi.org/10.34894/GZFRVYExternal No Text
https://www.worlddatasystem.org/External Subdomain No Text
https://www.facebook.com/archa...External Subdomain No Text
https://bsky.app/profile/ads-u...External No Text
https://www.instagram.com/arch...External Subdomain No Text
https://www.linkedin.com/compa...External Subdomain No Text
https://www.york.ac.uk/about/l...External Subdomain University of York legal statements
/terms-and-conditions/Website terms and conditions
/cookie-policy/Cookie policy
/privacy/Privacy policy
/accessibility/Accessibility
/contact/Contact

Server configuration

HTTP redirects
(Critically important)
This page redirects to "https://archaeologydataservice.ac.uk/"
HTTP header
(Important)
No X-Powered HTTP header is sent.
The web server transmits the web page (HTML) in compressed form.
Performance
(Somewhat important)
The page response time is slow (1.12 seconds). The response time should be less than 0.4 seconds. Slow websites are bad for search engine bots and also result in bad user experience.
The file size of the HTML document is fine (34 kB).

HTTP Response Header

NameValue
dateSun, 22 Jun 2025 08:18:17 GMT
content-typetext/html; charset=UTF-8
servercloudflare
strict-transport-securitymax-age=63072000; includeSubDomains
access-control-allow-headersorigin, x-requested-with, content-type
access-control-allow-methodsGET
x-frame-optionsSAMEORIGIN
x-content-type-optionsnosniff
link<https://archaeologydataservice.ac.uk/wp-json/>; rel="https://api.w.org/"
varyAccept-Encoding
report-to{"group":"cf-nel","max_age":604800,"endpoints":[{"url":"https://a.nel.cloudflare.com/report/v4?s=Jjkz9isw4CPqm9kDPBZbrYzjQdQXyavEtXHY3Wkw3gTKIlAwVsGpikHj3HBVssH4GatAD%2BEAzQtKZfBr5mYnjs4dxVmRyKnCKM%2FOOdAAe0xPXUdz%2BZjyZMxZsEY%3D"}]}
cf-cache-statusDYNAMIC
nel{"report_to":"cf-nel","success_fraction":0.0,"max_age":604800}
content-encodingzstd
cf-ray953a50669dcf6ffa-CDG
alt-svch3=":443"; ma=86400
statuscode200
http_versionHTTP/2

External factors

This page is referenced by wikipedia.
This website has excellent links from other websites.
This page has backlinks from 482 referring domains.
This page has 7,909 backlinks.
This page has backlinks from 336 different ip addresses.

Links from Wikipedia

You can find more links using Wikipedia search

Robots.txt

User-agent: Baiduspider
Disallow:/

User-agent: Yandex
Disallow:/

User-agent: UT-Dorkbot
Disallow:/

User-agent: PetalBot
Disallow: /

User-agent: turnitinbot
Disallow: /

User-agent: SemrushBot
Disallow: /

User-agent: AhrefsBot
Disallow: /

User-agent: Amazonbot
Disallow: /

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archaeologydataservice.ac.uk
Archaeology Data Service

Most important keywords

Following keywords were found. You can check the keyword optimization of this page for each keyword.

KeywordResultRecheck
Archaeology79%Check
Archaeology Data73%Check
Archaeology Data Service71%Check
Data68%Check
Service59%Check
Deposit data55%Check
digital54%Check
Search54%Check
Data Reuse54%Check
research50%Check
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