Ararental.org - SEO Checker

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Overview of the SEO Check
Meta information
100% 
Page quality
66% 
Page structure
79% 
Link structure
81% 
Server
86% 
External factors
100% 
SEO Score
Response time
0.70 s
File size
36.60 kB
Words
625
Media files
19
Number of links
54 internal / 32 external

Task list of SEO Improvements

Meta specifications

Title
(Critically important)
American Rental Association (Alpha Version: 9.11.1.0)
The length of the page title is perfect. (483 pixels out of 580 max pixel length)
There are no duplicate words in the title
Meta description
(Critically important)
The American Rental Association exists to promote the success of our members and advance the growth of the equipment and event rental industry.
The length of the meta description is perfect. (910 pixels out of 1000 max pixel length)
Crawlability
(Critically important)
There are no problems in accessing the website.
Canonical URL
(Important)
No canonical link is specified.
Language
(Somewhat important)
Language detected in text: en
Language defined in HTML: en-us
Server location: United States of America
The following language is defined by HTML: en-us
Alternate/Hreflang Links
(Somewhat important)
There are no alternate links specified on this page.
Other meta tags
(Somewhat important)
There is no rel next meta tag on this page.
There is no rel prev meta tag on this page.
Domain
(Somewhat important)
The domain is no subdomain.
The domain length is good.
The domain does not contain non-latin characters.
Page URL
(Somewhat important)
No parameters were found in the URL.
No session ID was found in the URL.
The URL does not have too many subdirectories.
Charset encoding
(Somewhat important)
The charset encoding (UTF-8) is set correctly.
Doctype
(Nice to have)
The doctype HTML 5 is set correctly.
The doctype is placed at first in the HTML code.
Favicon
(Nice to have)
The favicon is linked correctly.

Meta tags

NameValue
descriptionThe American Rental Association exists to promote the success of our members and advance the growth of the equipment and event rental industry.
keywordsequipment, event, equipment and event rental industry
robotsINDEX, FOLLOW
viewportwidth=device-width,initial-scale=1
langen-us
twitter:imagehttps://ararental.org/Portals/0/Home Page Images/American Rental Association Social Image.jpg
og:imagehttps://ararental.org/Portals/0/Home Page Images/American Rental Association Social Image.jpg
Content-Typetext/html; charset=UTF-8

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Page quality

Content
(Critically important)
Some words from the page title are not used within the pages content
Words from the H1 heading are not used in the page content.
This page contains 625 words. That's ok.
27.8% of the text are stop words.
9 paragraphs were found on this page.
No placeholders texts or images were found.
There are no duplicates on the site.
The average number of words per sentence of 18.25 words is good.
Frames
(Critically important)
This page does not use a frameset.
Mobile optimization
(Somewhat important)
No Apple touch icon is specified.
A viewport "width=device-width,initial-scale=1" is provided.
Bold and strong tags
(Somewhat important)
The usage of strong and bold tags is perfect. We recommend the use of up to 13 tags for this page.
Image SEO
(Somewhat important)
5 images have no alt attribute. The content of alt attributes is used by search engines.
Social Networks
(Nice to have)
This page is optimized perfectly for social networks.
Additional markup
(Nice to have)
No additional page markup was found.
HTTPS
(Somewhat important)
This website uses HTTPS to protect privacy and integrity of the exchanged data.
All included files are also transferred via HTTPS.

Media list

URLAlt attributeTitle
...org/DnnImageHandler.ashx?mode=profilepicavatar
...s/0/American Rental Association Logo.pngAmerican Rental Association Logo
...A Show - American Rental Association.pngThe ARA Show - American Rental AssociationThe ARA Show
...me Page Images/Home RentalU Computer.jpgRentalU - Educational coursesRentalU - Educational courses
...Page Images/ARA Insurance Home Image.jpgARA Insurance Home Imagealt=
...mages/Testimonials - Robert Pederson.jpgRobert Pederson, A Tool Shed, Inc. testimonialRobert Pederson
...e Images/Testimonials Beth Home page.jpgTestimonials Beth Home pageBeth Hoff Blackmer
... Images/Testimonials - Robert Copley.jpgRobert Copley, Event EssentialsRobert Copley, Event Essentials
...quipment - Born For This Video Cover.jpgNo alt attribute provided
...cond - Event - Born For This - Video.jpgNo alt attribute provided
...entalytics Basic Annual Subscription.jpgNo alt attribute provided
...ge Images/Ready-to-Rent-Tags 3-color.jpgNo alt attribute provided
...dy-to-Rent-Tags 3-color - Customized.jpgNo alt attribute provided
...s/0/American Rental Association Logo.pngAmerican Rental Association LogoAmerican Rental Association Logo
/portals/0/Instagram%20icon.pngInstagram iconFollow us on Instagram
/portals/0/Facebook%20icon.pngFacebook iconFollow us on Facebook
/portals/0/YouTube%20icon.pngYouTube iconFollow us on YouTube
/portals/0/LinkedIn%20icon.pngLinkedIn iconFollow us on LinkedIn
Video URLWidthHeight
...s/0/Videos/Born For This Header Reel.mp4

Page structure

H1 heading
(Critically important)
Advancing the equipment and event rental industry
The H1 heading is perfect.
Headings
(Important)
There are 35 headings on the page. The amount of headings should be in a more proper relation to the amount of text.

Heading structure

Heading levelContent
H1 Advancing the equipment and event rental industry
H2 Equipment Rental Guard™ Theft prevention & response
H2 New – Born For This campaign spots
H2 Not a member? Join ARA today!
H2 Popular Resources
H2 Check out the new and improved RentalU experience
H2 Calendar of Events
H2 Shop rental resources
H3 The new RentalU dashboard is live now
H3 Check out local events in your area
H3 Insurance for the rental industry
H3 Free legal assistance for your rental business
H3 Build better communities with ARA Foundation
H3 Rental Management's most recent updates
H3 Years
H3 Member locations
H3 Countries
H3 The ARA Show
H3 RentalU
H3 ARA Insurance
H3 30 Second - Equipment - Born For This - Video
H3 30 Second - Event - Born For This - Video
H3 ARA Rentalytics - Basic Annual Subscription
H3 Ready-to-Rent Tags: 3-color
H3 Ready-to-Rent Tags: 3-color - Customized
H3 Take full advantage of all ARA has to offer
H4 Education & Training
H4 Meetings & Events
H4 Insurance Solutions
H4 Resources
H4 Get Involved
H4 News
H4 Things To Do
H4 Company
H4 Useful Links
Some anchor texts are used more than once.
The number of internal links is ok.
None of the anchor texts is too long.
All internal links are not using dynamic parameters.
There are too many external links (32) on this page.

Found links on this page

LinkAttributesAnchor text
https://arashow.org/New window External The ARA Show 2026 Returns
https://ararental.org/RentalUWhy RentalU helps your employees
https://www.equipmentrentalgua...New window External Subdomain Equipment Rental Guard is live
https://ararental.org/CanadaCanada
/Vendor-LocatorVendorLocator
https://ararental.org/ShopShop
https://ararental.org/SearchSearch
/Login?returnurl=/Nofollow Login
A-TITLE Login
https://ararental.org/IMG-ALT American Rental Association Logo
https://ararental.org/Home
https://ararental.org/RentalURentalU
https://ararental.org/RentalUDriver
https://ararental.org/RentalUSales & Service
https://ararental.org/RentalUEvent & Tent
https://ararental.org/RentalUMEWP & Forklift
https://rentalu.ararental.org/New window External Subdomain Check it out
https://arashow.org/New window External The ARA Show
https://thearafoundation.org/New window External Anchor Community Impact Program
https://ararental.org/State-LocalState & Local Events
https://araleadershipconferenc...New window External Leadership Conference
https://arawirconference.com/New window External WIR Conference
https://araypnconference.com/New window External YPN Conference
https://ararental.org/State-LocalView calendar
https://www.arainsure.com/New window External Subdomain ARA Insurance
/ARA-Healthcare-SolutionARA Healthcare Solution
/Canadian-Insurance-SolutionCanadian Insurance
https://www.arainsure.com/get-...New window External Subdomain Get a quote
/Business-ResourcesBusiness
/Financial-ResourcesFinancial
https://www.equipmentrentalgua...New window External Subdomain Theft
/Industry-Intelligence-ResourcesIndustry Intelligence
/Workforce-Development-ResourcesWorkforce Development
/Government-AffairsGovernment Affairs
https://www.jameswaitelaw.com/...New window External Subdomain Learn more
https://thearafoundation.org/New window External ARA Foundation
https://ararental.org/State-LocalState & Local
/Young-Professionals-NetworkYP Network
/Women-In-RentalWomen In Rental
https://ararental.org/VolunteerVolunteer
/Student-MembershipStudent Membership
https://thearafoundation.org/New window External Text duplicate Learn more
https://news.ararental.org/New window External Subdomain Rental Management
https://ararental.org/Submit-NewsSubmit News
https://news.ararental.org/mos...New window External Subdomain View News
https://ararental.org/SearchText duplicate Search
https://ararental.org/ShopText duplicate Shop
https://ararental.org/Join-ARAJoin ARA
https://www.equipmentrentalgua...New window External Subdomain Visit website
https://ararental.org/shopWatch videos
https://ararental.org/Join-ARAText duplicate Join ARA
https://ararental.org/aboutAbout Us
https://arashow.org/New window External Visit Website
https://arashow.org/New window External Text duplicate The ARA Show
https://rentalu.ararental.org/New window External Subdomain View RentalU
https://rentalu.ararental.org/New window External Subdomain Text duplicate RentalU
https://www.arainsure.com/New window External Subdomain Text duplicate Visit Website
https://www.arainsure.com/New window External Subdomain Text duplicate ARA Insurance
https://rentalu.ararental.org/New window External Subdomain Text duplicate View RentalU
https://ararental.org/loginLogin to view the calendar of events
https://ararental.org/ShopShop now
/Resource-Details/product/15747View details
/Resource-Details/product/15749Text duplicate View details
/Resource-Details/product/10047Text duplicate View details
/Resource-Details/product/7280Text duplicate View details
/Resource-Details/product/11405Text duplicate View details
https://ararental.org/Join-ARAText duplicate Join ARA
https://ararental.org/loginText duplicate Login
https://ararental.org/Text duplicate IMG-ALT American Rental Association Logo
https://www.instagram.com/amer...New window External Subdomain IMG-ALT Instagram icon
https://www.facebook.com/ARAHe...New window External Subdomain IMG-ALT Facebook icon
https://www.youtube.com/user/A...New window External Subdomain IMG-ALT YouTube icon
https://www.linkedin.com/compa...New window External Subdomain IMG-ALT LinkedIn icon
https://ararental.org/RentalUTraining
https://arashow.org/New window External Text duplicate The ARA Show
/Workforce-Development-ResourcesText duplicate Workforce Development
https://news.ararental.org/New window External Subdomain News
https://ararental.org/aboutText duplicate About Us
https://ararental.org/LeadershipLeadership
/Privacy-PolicyPrivacy Policy
https://www.arainsure.com/New window External Subdomain Text duplicate ARA Insurance
https://thearafoundation.org/New window External Text duplicate ARA Foundation
https://ararental.org/ContactContact Us
/Vendor-LocatorVendor Locator
/Calendar-of-EventsCalendar of Events
https://ararental.org/CanadaText duplicate Canada
https://ararental.org/ShopText duplicate Shop

Server configuration

HTTP redirects
(Critically important)
This page redirects to "https://ararental.org/"
HTTP header
(Important)
No X-Powered HTTP header is sent.
The web server transmits the web page (HTML) in compressed form.
Performance
(Somewhat important)
The page response time of 0.70 seconds is longer than the recommended limit of 0.4 seconds. A high response time unnecessarily slows down search engine crawling and results in bad user experience as well.
The file size of the HTML document is fine (37 kB).

HTTP Response Header

NameValue
cache-controlno-cache,no-cache
pragmano-cache
content-typetext/html; charset=utf-8
content-encodinggzip
expires-1
varyAccept-Encoding
x-ua-compatibleIE=edge
set-cookie36 Characters
x-xss-protection1; mode=block
content-security-policyframe-ancestors 'self' https://rentalu.ararental.org https://ararental.org; frame-src 'self' https://www.google.com https://www.youtube.com https://youtube.com https://widgets.ararental.org https://secured.ararental.org https://app.powerbi.com https://app.smartsheet.com;
no-storemust-revalidate
dateSat, 17 May 2025 22:17:41 GMT
content-length11752
statuscode200
http_versionHTTP/2

External factors

This website has excellent links from other websites.
This page has backlinks from 253 referring domains.
This page has 16,015 backlinks.
This page has backlinks from 196 different ip addresses.

Links from Wikipedia

No links from Wikipedia were found.

Robots.txt

# Begin robots.txt file
#/-----------------------------------------------\
#| In single portal/domain situations, uncomment the sitmap line and enter domain name
#\-----------------------------------------------/
#Sitemap: http://www.DomainNamehere.com/sitemap.aspx

User-agent: *
Disallow: /*/ctl/		# Googlebot permits *
Disallow: /admin/
Disallow: /App_Browsers/
Disallow: /App_Code/
Disallow: /App_Data/
Disallow: /App_GlobalResources/
Disallow: /bin/
Disallow: /Components/
Disallow: /Config/
Disallow: /contest/
Disallow: /controls/
Disallow: /Documentation/
Disallow: /HttpModules/
Disallow: /Install/
Disallow: /Providers/
Disallow: /Activity-Feed/userId/	# Do not index user profiles

# End of robots.txt file

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Search preview

ararental.org
American Rental Association (Alpha Version: 9.11.1.0)
The American Rental Association exists to promote the success of our members and advance the growth of the equipment and event rental industry.

Most important keywords

Following keywords were found. You can check the keyword optimization of this page for each keyword.

KeywordResultRecheck
Rental95%Check
Event Rental83%Check
Equipment Rental81%Check
American Rental81%Check
Rental Association81%Check
Rental Industry80%Check
Event Rental Industry77%Check
American Rental Association75%Check
Event72%Check
Equipment Event70%Check
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