Animaljusticeproject.com - SEO Checker

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Overview of the SEO Check
Meta information
73% 
Page quality
61% 
Page structure
62% 
Link structure
86% 
Server
96% 
External factors
100% 
SEO Score
Response time
0.47 s
File size
85.70 kB
Words
804
Media files
48
Number of links
77 internal / 25 external

Task list of SEO Improvements

Meta specifications

Title
(Critically important)
Ending the use of animals in agriculture
The length of the page title is perfect. (351 pixels out of 580 max pixel length)
There are no duplicate words in the title
Meta description
(Critically important)
Animal Justice Project is a vegan animal rights organisation that campaigns for the end of animal farming. We work strategically within five key areas to achieve this: Undercover investigation, pressure campaigning, education, organising and public engagement.
The meta description is too long: 1605 pixels from max. 1000 pixels. Optimize description
Crawlability
(Critically important)
There are no problems in accessing the website.
Canonical URL
(Important)
https://www.animaljusticeproject.com/
There is a valid canonical link specified.
Language
(Somewhat important)
Language detected in text: en
Server location: United States of America
The language is not specified in the HTML markup.
Alternate/Hreflang Links
(Somewhat important)
There are no alternate links specified on this page.
Other meta tags
(Somewhat important)
There is no rel next meta tag on this page.
There is no rel prev meta tag on this page.
Domain
(Somewhat important)
The domain name is very long.
The domain is no subdomain.
The domain does not contain non-latin characters.
Page URL
(Somewhat important)
No parameters were found in the URL.
No session ID was found in the URL.
The URL does not have too many subdirectories.
Charset encoding
(Somewhat important)
The character encoding is not specified in the HTTP header.
The charset encoding (UTF-8) is set correctly.
Doctype
(Nice to have)
The doctype HTML 5 is set correctly.
The doctype is placed at first in the HTML code.
Favicon
(Nice to have)
The favicon is linked correctly.

Meta tags

NameValue
descriptionAnimal Justice Project is a vegan animal rights organisation that campaigns for the end of animal farming. We work strategically within five key areas to achieve this: Undercover investigation, pressure campaigning, education, organising and public engagement.
viewportwidth=device-width, initial-scale=1
google-site-verificationpm6uIdfgwFKTOLxJA3ZP2Xo_Av_NGzyltWkNB5G7Ilc
twitter:cardsummary_large_image
twitter:titleEnding the use of animals in agriculture
twitter:descriptionVegan animal rights organisation that campaigns for the end of animal farming.
twitter:imagehttps://cdn.prod.website-files.com/6229b513962a695cb48ced09/64b12e5d49b5b1550deab758_homepage-SEO.jpg
og:titleEnding the use of animals in agriculture
og:descriptionVegan animal rights organisation that campaigns for the end of animal farming.
og:imagehttps://cdn.prod.website-files.com/6229b513962a695cb48ced09/64b12e5d49b5b1550deab758_homepage-SEO.jpg
og:typewebsite
charsetutf-8

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Page quality

Content
(Critically important)
Some words from the page title are not used within the pages content
There are 6 text duplicates on this page:
  • Duplicate 1: Stay updated on our life-changing campaigns for animals, investigation...
  • Duplicate 2: Congratulations! You successfully subscribed! By signing up to our new...
This page contains 804 words. That's ok.
32.3% of the text are stop words.
Words from the H1 heading are used in the page content.
The page contains a listing, which indicates a good text layout.
12 paragraphs were found on this page.
No placeholders texts or images were found.
The average number of words per sentence of 15.5 words is good.
Frames
(Critically important)
This page does not use a frameset.
Mobile optimization
(Somewhat important)
A viewport "width=device-width, initial-scale=1" is provided.
At least one Apple touch icon is specified.
Bold and strong tags
(Somewhat important)
The following tag is repeated too often: learn more
Some tags are too long. With 105 characters this one is longer than 70 characters:
"we would really appreciate it if you could also make a small donation to help us continue our vital wo..."
Image SEO
(Somewhat important)
31 images have no alt attribute. The content of alt attributes is used by search engines.
Social Networks
(Nice to have)
This page is optimized perfectly for social networks.
Additional markup
(Nice to have)
No additional page markup was found.
HTTPS
(Somewhat important)
This website uses HTTPS to protect privacy and integrity of the exchanged data.
All included files are also transferred via HTTPS.

Media list

URLAlt attributeTitle
...f1ae92a1681bab1f11125c_AJP-Logo-Web.webpNo alt attribute provided
...09/6229b513962a696f5d8cef6d_cart (2).pngNo alt attribute provided
...ed09/6229b513962a6971398ced47_524543.svgNo alt attribute provided
.../Basic/assets/placeholder.60f9b1840c.svgNo alt attribute provided
...itled design - 2022-02-18T121155.948.pngNo alt attribute provided
...09/6229b513962a69ff898cef66_logo (9).pngNo alt attribute provided
...78ff68d65089b_Homepage-Banner-Title.webpEnding the exploitation of animals used in agriculture
...2_Homepage-CTABanner-PigletPetition.webpNo alt attribute provided
...8ced09/6229b513962a69d7ff8cef80_Rec-.gifLatest investigation into Animal rights UK
...5a35eef910_Web-HomepageVideoQuote-PP.pngWe uncovered the rotten truth - Animal Justice Project
...4c8d59785adbbc54b1dd63d_Slider-RAL2.webpNo alt attribute provided
...78b9ba8_RAL-Logo-Horizontal-Reversed.pngNo alt attribute provided
...573414a41f2ae61d95f_Slider-Exposed2.webpNo alt attribute provided
...1_EXPOSED-Logo-Original (1) copy (1).pngNo alt attribute provided
...310c03242b6115d74f_Slider-TFTRotten.webpNo alt attribute provided
...23c4cb9ca2b85c535d57727_TFT-Logo new.pngNo alt attribute provided
...09/6229b513962a6972938cef41_tick (4).pngNo alt attribute provided
...6229b513962a6995088cef42_Donate (12).pngNo alt attribute provided
...0052f1df457_Blog-Header-PP-TescoAGM.webpWe jumped onto the stage and demanded that Tesco drops Cranswick.
...513962a6980c78cef82_orange arrow (2).pngNo alt attribute provided
...ming-Blog-Header-CambridgeStarbucks.webpOur Starbucks Week of Action has been nothing short of incredible, but we're just getting started.
...513962a6980c78cef82_orange arrow (2).pngNo alt attribute provided
...dc6d1_Expired-Blog-Header-CowReport.webpA new report by Dr Helen Lambert draws on a wealth of research to uncover what life is like for cows trapped on dairy farms.
...513962a6980c78cef82_orange arrow (2).pngNo alt attribute provided
...6_Homepage-DoubleDonations-Medallion.pngSupport Animal Justice Project by donating or becoming a member. Your support helps us protect farmed animals and end the exploitation of animals in agriculture.
...d09/6229b513962a695b948cef9e_Monthly.pngDonate monthly to Animal Justice Project to help UK farmed animals.
...6229b513962a6922cc8cefb0_One off (1).pngDonate to Animal Justice Project to help UK farmed animals.
...ed09/6229b513962a6968148cefa0_Member.pngBecome a member of Animal Justice Project to help UK farmed animals.
...d09/6229b513962a69b66a8cef83_actions.pngNo alt attribute provided
...513962a693ea88cef84_social media (2).pngNo alt attribute provided
...b513962a692e8c8cef85_Investigate (3).pngNo alt attribute provided
...2b2560a30a6de76a91420a_AJP-RAL-badge.jpgRespect All Life Enamel Pin Badge
...2252607c20010fa_Shop-Product-RNWTee.webpRights! Not Welfare Tee
...cbfacbf88496_shop-product-LNSBundle.webpLives Not Stock Bundle
...3b698c2387cc427e_Homepage-DailyMail.webpNo alt attribute provided
...f46e36d896066e91e7f_Homepage-Mirror.webpNo alt attribute provided
...886d13a6835075_Homepage-Independent.webpNo alt attribute provided
...f1af4695e4d28a0d774561_Homepage-Sun.webpNo alt attribute provided
...ecc2bdcd51f1e_Homepage-DailyExpress.webpNo alt attribute provided
...af452b65d3c3fbc5b88b_Homepage-Metro.webpNo alt attribute provided
...af473fb3693eaea6e0bc_Homepage-Times.webpNo alt attribute provided
...Donation-DoubleDonations-MainSheep3.webpNo alt attribute provided
...c7_Donation-DoubleDonations-AJPMain.webpNo alt attribute provided
...f1ae92a1681bab1f11125c_AJP-Logo-Web.webpNo alt attribute provided

Page structure

H1 heading
(Critically important)
OUR latest investigatION
Too many H1 headings
Headings
(Important)
Some headings occur twice on the page.
There are 27 headings on the page. The amount of headings should be in a more proper relation to the amount of text.

Heading structure

Heading levelContent
H1 OUR latest investigatION
H1 Take action today
H1 donate now
H1 can you help fund our vital work?
H1 ALL DONATIONS DOUBLED IN 2025!
H1 192,901
H1 21,256,212
H1 23
H1 sign up to our newsletter
H1 VISIT OUR SHOP
H1 Follow US
H1 sign up to our newsletter Duplicate text
H2 OUR CAMPAIGNS
H2 ALL PROCEEDS FROM OUR SHOP DOUBLED IN 2025! Help us continue our vital work with every order.
H3 Latest Blogs
H4 All donations doubled in 2025!
H4 Your Cart
H4 Lives Not Stock
H4 Expired
H4 Scammed!
H4 Respect All Life
H4 Exposed
H4 The Foul Truth
H4 Fishing Hurts
H4 our impact IN NUMBERS
H5 latest VIDEOS
H6 featured in
Some anchor texts are used more than once.
3 links don't have an anchor text.
The number of internal links is ok.
None of the anchor texts is too long.
All internal links are not using dynamic parameters.
There are 25 external links on this page.

Found links on this page

LinkAttributesAnchor text
https://donate.animaljusticepr...New window External Subdomain DONATE NOW
/No Text
https://donate.animaljusticepr...New window External Subdomain donate
/shopshop
https://www.facebook.com/anima...New window External Subdomain No Text
https://twitter.com/ajpReactNew window External No Text
https://www.instagram.com/anim...New window External Subdomain No Text
https://www.youtube.com/channe...New window External Subdomain No Text
/category/add-a-donationSubdomain ADD A DONATION
/checkoutContinue to Checkout
/shopVisit Store
/about-usABOUT US
/our-teamMEET THE TEAM
/your-donationsYOUR DONATIONS
/impactOUR IMPACT
/testimonialsTESTIMONIALS
/undercover-investigationsUNDERCOVER INVESTIGATIONS
/whistleblowerWHISTLEBLOW
/campaignscampaigns
/action-centreACTION CENTRE
/category/freebiesSubdomain FREE RESOURCES
/support-our-workSUPPORT OUR WORK
/donateDONATE
/support-our-workText duplicate SUPPORT OUR WORK
/membershipMEMBERSHIP
/facebook-fundraisingFACEBOOK FUNDRAISING
/fundraising-toolkitFUNDRAISING TOOLKIT
/fundraising-ideasFUNDRAISING IDEAS
/justice-jackpotJUSTICE JACKPOT
/gift-aidGIFT AID
/shop-supportSHOP & SUPPORT
/my-giving-circleMY GIVING CIRCLE
/dontsendmeacardDON'T SEND ME A CARD
/blogBLOG
/video-libraryVIDEO LIBRARY
/media-coverageMEDIA COVERAGE
/blogText duplicate BLOG
https://donate.animaljusticepr...New window External Subdomain Text duplicate donate
/No Text
https://donate.animaljusticepr...New window External Subdomain Text duplicate donate
/Anchor sign up
/shopText duplicate shop
https://www.facebook.com/anima...New window External Subdomain No Text
https://twitter.com/ajpReactNew window External No Text
https://www.instagram.com/anim...New window External Subdomain No Text
https://www.instagram.com/anim...New window External Subdomain No Text
/about-usText duplicate ABOUT US
/our-teamText duplicate MEET THE TEAM
/your-donationsWHERE YOUR DONATIONS GO
/impactText duplicate OUR IMPACT
/undercover-investigationsText duplicate UNDERCOVER INVESTIGATIONS
/blogBLOGS
/video-libraryText duplicate VIDEO LIBRARY
/media-coverageIN THE NEWS
/press-releasesPRESS RELEASES
/membershipMEMBERSHIPS
/shopShop
https://act.animaljusticeproje...New window External Subdomain No Text
/campaigns/northmoor-farmNew window Subdomain take a look
/campaigns/lives-not-stockLives Not Stock Exposing the trauma and distress inflicted upon animals during transportation. LEARN MORE
/campaigns/expiredExpired Cows on so-called 'high welfare' farms face heartache, misery and suffering. LEARN MORE
/campaigns/scammedScammed! UK Government systems that 'protect' farmed animals are smokescreens. LEARN MORE
/campaigns/respect-all-lifeRespect All Life Respect All Life brings animal advocacy back to the basics. LEARN MORE
/campaigns/exposedExposed Millions of animals are being killed on farm as disease spreads and passes onto humans. LEARN MORE
/campaigns/the-foul-truthThe Foul Truth Highlighting the tragic abuse and suffering within the British poultry industries. LEARN MORE
/campaigns/fishing-hurtsFishing Hurts Fishes are often the forgotten victims but they deserve protection just like other animals. LEARN MORE
/action-centreTake action today Help animals at the click of a button!
https://donate.animaljusticepr...New window External Subdomain donate now All donations DOUBLED in 2025!
/blogLatest Blogs
/post/we-disrupted-tescos-agmWe disrupted Tesco's AGM!
/post/we-disrupted-tescos-agmNo Text
/post/we-took-the-arlarming-re...We Took the Arlarming Reality to Starbucks
/post/we-took-the-arlarming-re...No Text
/post/the-emotional-impact-of-...The Emotional Impact of Dairy Production
/post/the-emotional-impact-of-...No Text
https://donate.animaljusticepr...New window External Subdomain ALL DONATIONS DOUBLED IN 2025! Please support us so we can plan ahead and ensure that our campaigns reach as many people as possible. Thank you on behalf of ...
https://donate.animaljusticepr...New window External Subdomain set up now
https://donate.animaljusticepr...New window External Subdomain donate now
/membershipSIGn up now
/product/respect-all-life-enam...Respect All Life Enamel Pin Badge £6.00
IMG-ALT Respect All Life Enamel Pin Badge
/product/rights-not-welfare-teeRights! Not Welfare Tee £22.00
IMG-ALT Rights! Not Welfare Tee
/product/lives-not-stock-bundleLives Not Stock Bundle £28.50
IMG-ALT Lives Not Stock Bundle
/shopGO TO SHOP
https://donate.animaljusticepr...New window External Subdomain No Text
https://donate.animaljusticepr...New window External Subdomain Text duplicate donate
/Anchor SIGN UP
/shopText duplicate shop
https://www.facebook.com/anima...New window External Subdomain No Text
https://twitter.com/ajpReactNew window External No Text
https://www.instagram.com/anim...New window External Subdomain No Text
https://www.youtube.com/channe...New window External Subdomain No Text
https://www.tiktok.com/@animal...New window External Subdomain No Text
/about-usAbout
/undercover-investigationsInvestigations
/campaignsCampaigns
/action-centreAction Centre
/support-our-workSupport Our Work
/blogBlog
/contact-usContact
/privacy-policyPrivacy Policy
http://designkind.org/New window External DesignKind
/Anchor No Text

Server configuration

HTTP redirects
(Critically important)
This page redirects to "https://www.animaljusticeproject.com/"
HTTP header
(Important)
No X-Powered HTTP header is sent.
The web server transmits the web page (HTML) in compressed form.
Performance
(Somewhat important)
The page response time of 0.47 seconds is longer than the recommended limit of 0.4 seconds. A high response time unnecessarily slows down search engine crawling and results in bad user experience as well.
The file size of the HTML document is fine (86 kB).

HTTP Response Header

NameValue
dateMon, 16 Jun 2025 12:23:39 GMT
content-typetext/html
cf-ray950a47997f5eee65-MXP
cf-cache-statusHIT
age4357
content-encodinggzip
last-modifiedMon, 16 Jun 2025 11:11:02 GMT
strict-transport-securitymax-age=31536000
content-security-policyframe-ancestors 'self'
surrogate-controlmax-age=432000
surrogate-keywww.animaljusticeproject.com 6229b513962a695cb48ced09 pageId:65ddf5c7ab10f01c2259b8cd 65ddf5c7ab10f01c2259b8f6 65ddf5c7ab10f01c2259b9ae 65ddf5c7ab10f01c2259b98e 65ddf5c7ab10f01c2259b9ee
x-frame-optionsSAMEORIGIN
x-lambda-id2e2370ff-6aa1-4ac5-bf9e-93c1830deadf
varyAccept-Encoding
set-cookie149 Characters
alt-svch3=":443"; ma=86400
x-cluster-nameeu-south-1-prod-hosting-red
statuscode200
http_versionHTTP/2

External factors

This page is referenced by wikipedia.
This website has excellent links from other websites.
This page has backlinks from 40 referring domains.
This page has 159 backlinks.
This page has backlinks from 38 different ip addresses.

Links from Wikipedia

You can find more links using Wikipedia search

Robots.txt

Sitemap: https://www.animaljusticeproject.com/sitemap.xml

Similar sites

Search preview

www.animaljusticeproject.com
Ending the use of animals in agriculture
Animal Justice Project is a vegan animal rights organisation that campaigns for the end of animal farming. We work strategically within five key areas to achieve this: Undercover investigation, pressure campaigning, education, organising and public engagement.

Most important keywords

Following keywords were found. You can check the keyword optimization of this page for each keyword.

KeywordResultRecheck
Animal71%Check
help us66%Check
Animal Justice65%Check
us ACT65%Check
Animal Justice Project63%Check
help us continue60%Check
WORK59%Check
Project59%Check
Undercover investigation57%Check
latest56%Check
Show more keywords and terms

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Cookie Policy

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