Airweb.org - SEO Checker

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Overview of the SEO Check
Meta information
100% 
Page quality
91% 
Page structure
100% 
Link structure
86% 
Server
69% 
External factors
100% 
SEO Score
Response time
1.45 s
File size
50.50 kB
Words
658
Media files
16
Number of links
124 internal / 18 external

Task list of SEO Improvements

Meta specifications

Title
(Critically important)
Association for Institutional Research | AIR
The length of the page title is perfect. (381 pixels out of 580 max pixel length)
There are no duplicate words in the title
Meta description
(Critically important)
AIR empowers individuals at all levels to utilize data, analytics, information, and evidence to make decisions and take actions that benefit students.
The length of the meta description is perfect. (899 pixels out of 1000 max pixel length)
Crawlability
(Critically important)
There are no problems in accessing the website.
Canonical URL
(Important)
https://www.airweb.org/
There is a valid canonical link specified.
Language
(Somewhat important)
Language detected in text: en
Language defined in HTML: en
Server location: United States of America
The following language is defined by HTML: en
Alternate/Hreflang Links
(Somewhat important)
There are no alternate links specified on this page.
Other meta tags
(Somewhat important)
There is no rel next meta tag on this page.
There is no rel prev meta tag on this page.
Domain
(Somewhat important)
The domain is no subdomain.
The domain length is good.
The domain does not contain non-latin characters.
Page URL
(Somewhat important)
No parameters were found in the URL.
No session ID was found in the URL.
The URL does not have too many subdirectories.
Charset encoding
(Somewhat important)
The charset encoding (UTF-8) is set correctly.
Doctype
(Nice to have)
The doctype HTML 5 is set correctly.
The doctype is placed at first in the HTML code.
Favicon
(Nice to have)
The favicon is linked correctly.

Meta tags

NameValue
viewportwidth=device-width, initial-scale=1
msapplication-TileColor#ffffff
msapplication-TileImage/assets/icons/ms-icon-144x144.png
theme-color#ffffff
GeneratorSitefinity 14.4.8146.0 DX
descriptionAIR empowers individuals at all levels to utilize data, analytics, information, and evidence to make decisions and take actions that benefit students.
keywordsdata, analytics, decision making, association, institutional research, IR, postsecondary, higher education
langen
og:titleAssociation for Institutional Research
og:typewebsite
og:urlhttps://www.airweb.org
og:site_nameDefault
X-UA-CompatibleIE=edge,chrome=1
charsetutf-8

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Page quality

Content
(Critically important)
This page contains 658 words. That's ok.
25.7% of the text are stop words.
Keywords used in the page title are also used in the page content. That's good!
The page contains a listing, which indicates a good text layout.
10 paragraphs were found on this page.
The text content is perfect.
No placeholders texts or images were found.
There are no duplicates on the site.
The average number of words per sentence of 17.47 words is good.
Frames
(Critically important)
This page does not use a frameset.
Mobile optimization
(Somewhat important)
This page loads 7 JavaScript files. This may affect the load time negatively.
A viewport "width=device-width, initial-scale=1" is provided.
At least one Apple touch icon is specified.
Bold and strong tags
(Somewhat important)
The usage of strong and bold tags is perfect. We recommend the use of up to 13 tags for this page.
Image SEO
(Somewhat important)
6 images have no alt attribute. The content of alt attributes is used by search engines.
Social Networks
(Nice to have)
This page is optimized perfectly for social networks.
Additional markup
(Nice to have)
No additional page markup was found.
HTTPS
(Somewhat important)
This website uses HTTPS to protect privacy and integrity of the exchanged data.
All included files are also transferred via HTTPS.

Media list

URLAlt attributeTitle
...ckages/Talon/assets/dist/images/logo.pngAssociation for Institutional Research
...dership-vermillion.jpg?sfvrsn=652638a0_2callout-leadership-vermillion
...-images/pf-callout.jpg?sfvrsn=bc325767_2PF-callout
...cs_website-callout.jpg?sfvrsn=f5f4611a_0AIR-2566-Social_Web-graphics_Website callout
...-8611-5791faa85f4d.png?sfvrsn=dce15614_1Connect the dots
...-8078-6635d5731d60.jpg?sfvrsn=b78082e3_1Change with Analytics Playbook
...-icon-conversation.png?sfvrsn=a238c998_6No alt attribute provided
...on-magnifying-glass.png?sfvrsn=cda4aca_6No alt attribute provided
...nter-icon-training.png?sfvrsn=5a1cdb22_4No alt attribute provided
...on-national-survey.png?sfvrsn=2762d4ab_4No alt attribute provided
...r_hub_icon_outline.png?sfvrsn=d37c3d31_2No alt attribute provided
...-icon-publications.png?sfvrsn=e954138c_4No alt attribute provided
...38C9A2375A029ECBC5E29665D90B5452874997ACtest ad imageAIR_Hub_Logo_RGB-mark_2x-DIGITAL
...22D23A9816566C17748772EC5DBC49167BB5D282AIR HubAIR_Hub_Logo_RGB_2x-DIGITAL
...mages/AIR-logo-inverted-with-type_1x.pngAIR Association for Institutional ResearchAssociation for Institutional Research
...ir_hub_icon_footer.png?sfvrsn=ad3f3c1e_0AIR HubAIR_HUB_Icon_Footer

Page structure

H1 heading
(Critically important)
Association for Institutional Research
The H1 heading is perfect.
Headings
(Important)
The heading structure is perfect.

Heading structure

Heading levelContent
H1 Association for Institutional Research
H2 Association for Institutional ResearchWorking at the intersection of people and data.
H2 Knowledge Center
H2 Create Your Curriculum
H2 Join the Community
H3 AIR LEADs Course
H3 Available Now: Summer 2025 AIR Professional File
H3 Foundations Workshops
H3 AIR Organizational Membership
H3 Change with Analytics Playbook
H3 test ad image
H3 | Connect, Learn, and Share AIR Hub
Some anchor texts are used more than once.
The number of internal links is ok.
None of the anchor texts is too long.
All internal links are not using dynamic parameters.
There are 18 external links on this page.

Found links on this page

LinkAttributesAnchor text
https://www.airweb.org/Anchor Skip to Main Content
https://www.airweb.org/learningLearning
/learning/calendarCalendar
/learning/air-forumAIR Forum
/learning/academyData and Decisions Academy
/learning/academy/course-catalogCourse Catalog
/learning/academy/ipeds-trainingIPEDS Training Center
/learning/academy/pdp-training...PDP Training Center
/learning/academy/webinarsWebinars
/learning/academy/workshopsWorkshops
/learning/academy/tutorialsTutorials
https://www.airweb.org/resourcesResources
/resources/national-survey-of-...AIR National Survey
/resources/researchResearch
/resources/research/national-s...Text duplicate AIR National Survey
/resources/research/statement-...Statement of Aspirational Practice for IR
/resources/research/community-...Community Surveys
/resources/publicationsPublications
/resources/publications/profes...The AIR Professional File
/resources/publications/eaireAIR Newsletter
/resources/publications/studie...Studies and Reports
/resources/publications/books-...Books and Monographs
/resources/publications/discountsPublication Discounts
/resources/publications/statem...AIR Statement of Ethical Principles
/resources/publications/duties...​Duties and Functions of Institutional Research
/resources/publications/statem...Text duplicate Statement of Aspirational Practice for IR
/resources/policy-and-advocacyPolicy and Advocacy
/resources/graduate-education-...Degree Programs
/resources/initiativesInitiatives
/resources/initiatives/analyti...Change with Analytics
/resources/initiatives/improvi...Improving and Transforming IR in Postsecondary Education
https://www.airweb.org/communityCommunity
/community/recognitionRecognition
/community/recognition/awardsAwards
/community/recognition/grants-...Scholarships and Grants
/community/Career-CenterCareer Center
/community/Career-Center/view-...Find a Job
/community/Career-Center/post-...Post a Job
/community/discussion-boardNew window AIR Hub Discussion Board
/community/eair-newsletterText duplicate eAIR Newsletter
/community/volunteerVolunteer
/community/coffee-chatsCoffee Chats
/community/affiliated-organiza...Affiliated Organizations
/community/affiliated-organiza...Find an AO
/community/affiliated-organiza...​AO Resources
/community/affiliated-organiza...AO and Community Events
/community/affiliated-organiza...AO Grants
/community/member-directoryMember Directory
https://www.airweb.org/consultingConsulting
/consulting/overviewExplore Services
/consulting/areas-of-practiceAreas of Practice
/consulting/for-institutionsConsulting For Institutions
/consulting/for-cross-institut...Consulting For Cross-Institutional Teams
/consulting/contactContact
https://www.airweb.org/aboutAbout
/about/who-we-areWho We Are
/about/who-we-are/vision-missionVision and Mission
/about/who-we-are/governanceGovernance
/about/who-we-are/leadershipLeadership
/about/who-we-are/annual-reportAnnual Report
/about/who-we-are/air-fact-sheetAIR Fact Sheet
/about/who-we-are/airnewsAIR News
/about/who-we-are/staffStaff
/about/who-we-are/careers-at-airCareers at AIR
/about/membershipMembership
/about/membership/join-organiz...Join: Organizations
/about/membership/join-renew​Join: Individuals
/about/membership/orgrenewRenew: Organizations
/about/membership/renewRenew: Individuals
/about/membership/duesDues
/about/membership/member-benefitsBenefits
/about/membership/volunteerText duplicate Volunteer
/about/mediaFor Media
/about/media/media-releasesMedia Releases
/about/media/media-kitMedia Kit
/about/contactText duplicate Contact
https://www.airweb.org/myairMyAIR
/myair/user-dashboardUser Dashboard
/myair/profileAccount
/myair/profile/myair-profileMyAIR Profile
/myair/profile/air-hub-profileNew window Hub Profile
/myair/profile/communication-p...Communication Preferences
/myair/profile/membership-dire...Membership Directory Preferences
/myair/profile/invoicesInvoices
/myair/profile/membership-historyMembership History
/myair/profile/change-passwordChange Password
/myair/mylearning-portalMyLearning Portal
/myair/registered-eventsRegistered Events
https://myair.airweb.org/airss...External Subdomain Log out
https://myair.airweb.org/airss...External Subdomain Log in
/about-air/who-we-areNew window Join Us
/learning/academy/professional...IMG-ALT callout-leadership-vermillion
/learning/academy/professional...AIR LEADs Course
/learning/academy/professional...LEARN MORE
/resources/publications/profes...New window Subdomain Anchor IMG-ALT PF-callout
/resources/publications/profes...New window Subdomain Anchor Available Now: Summer 2025 AIR Professional File
/resources/publications/profes...New window Subdomain Anchor Read the Volume
/learning/academy/professional...IMG-ALT AIR-2566-Social_Web-graphics_Website callout
/learning/academy/professional...Foundations Workshops
/learning/academy/professional...REGISTER
/membership/organizationsIMG-ALT Connect the dots
/membership/organizationsAIR Organizational Membership
/membership/organizationsText duplicate LEARN MORE
https://changewithanalytics.co...New window External IMG-ALT Change with Analytics Playbook
https://changewithanalytics.co...New window External Text duplicate Change with Analytics Playbook
https://changewithanalytics.co...New window External Access the Playbook
https://www.airweb.org/forumText duplicate AIR Forum
/learning/academy/professional...Text duplicate Course Catalog
/academy/offerings/IPEDSText duplicate IPEDS Training Center
/resources/research/national-s...National Survey of IR Offices
https://hub.airweb.org/External Subdomain Air Hub
/about/who-we-are/airnewsNEWS
/collaborate-learn/professiona...webinars
/collaborate-learn/professiona...workshops
/collaborate-learn/ipeds-train...Text duplicate IPEDS Training Center
/collaborate-learn/publication...Text duplicate The AIR Professional File
/learning/academy/professional...Text duplicate LEARN MORE
/membership/organizationsJoin as an organization
/membership/individualsJoin as an individual
https://hub.airweb.org/homeExternal Subdomain IMG-ALT test ad image
https://hub.airweb.org/homeExternal Subdomain IMG-ALT AIR Hub
https://hub.airweb.org/homeExternal Subdomain Join the conversation
https://www.airweb.org/IMG-ALT AIR Association for Institutional Research
/treatment-of-stakeholders​Treatment of Stakeholders
/privacy-policy​Privacy Policy
/about/finance-and-operations/...Payment Option Guidelines
/about/who-we-are/vision-missionText duplicate Vision and Mission
/resources/publications/statem...Text duplicate AIR Statement of Ethical Principles
/about/who-we-are/airnewsText duplicate AIR News
/learning/calendarText duplicate Calendar
/community/Career-CenterText duplicate Career Center
/myair/mylearning-portalText duplicate MyLearning Portal
https://www.airweb.org/site-mapSite Map
https://myair.airweb.org/airss...External Subdomain No Text
https://myair.airweb.org/airss...External Subdomain Text duplicate Log out
https://myair.airweb.org/airss...External Subdomain Text duplicate Log in
https://www.facebook.com/AIR4D...New window External Subdomain Facebook
https://twitter.com/air4dataNew window External Twitter
https://www.linkedin.com/compa...New window External Subdomain LinkedIn
https://www.instagram.com/air4...New window External Subdomain Instagram
https://hub.airweb.org/New window External Subdomain airhub
IMG-ALT AIR Hub
https://myair.airweb.org/airss...External Subdomain Log Out

Server configuration

HTTP redirects
(Critically important)
This page redirects to "https://www.airweb.org/"
HTTP header
(Important)
The web server version is sent within the HTTP header.
No X-Powered HTTP header is sent.
The web server transmits the web page (HTML) in compressed form.
Performance
(Somewhat important)
The page response time is slow (1.45 seconds). The response time should be less than 0.4 seconds. Slow websites are bad for search engine bots and also result in bad user experience.
This page loads 7 JavaScript files. This may affect the load time negatively.
This page only loads 2 CSS files. That's ok.
The file size of the HTML document is fine (51 kB).

HTTP Response Header

NameValue
cache-controlno-cache
pragmano-cache
content-typetext/html; charset=utf-8
content-encodinggzip
expires-1
varyAccept-Encoding
serverMicrosoft-IIS/10.0
x-frame-optionsSAMEORIGIN
dateTue, 29 Jul 2025 13:32:21 GMT
content-length15354
statuscode200
http_versionHTTP/1.1

External factors

This page is referenced by wikipedia.
This website has excellent links from other websites.
This page has backlinks from 256 referring domains.
This page has 1,963 backlinks.
This page has backlinks from 217 different ip addresses.

Links from Wikipedia

You can find more links using Wikipedia search

Robots.txt

User-agent: *
Disallow:
Disallow: /*/SignOut/

# Update the path to the file(s) and remove this comment when the site goes live
Sitemap: https://www.airweb.org/sitemap-index.xml

Similar sites

Search preview

www.airweb.org
Association for Institutional Research | AIR
AIR empowers individuals at all levels to utilize data, analytics, information, and evidence to make decisions and take actions that benefit students.

Most important keywords

Following keywords were found. You can check the keyword optimization of this page for each keyword.

KeywordResultRecheck
AIR82%Check
Institutional70%Check
Research70%Check
Association70%Check
Institutional Research70%Check
Association Institutional70%Check
Association Institutional Research70%Check
AIR Hub64%Check
AIR Professional61%Check
access AIR59%Check
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