Ageing-better.org.uk - SEO Checker

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Overview of the SEO Check
Meta information
100% 
Page quality
85% 
Page structure
100% 
Link structure
25% 
Server
100% 
External factors
100% 
SEO Score
Response time
0.35 s
File size
164.20 kB
Words
1162
Media files
32
Number of links
134 internal / 12 external

Task list of SEO Improvements

Meta specifications

Title
(Critically important)
Centre for Ageing Better | Action today for all our tomorrows
The length of the page title is perfect. (533 pixels out of 580 max pixel length)
There are no duplicate words in the title
Meta description
(Critically important)
We are the Centre for Ageing Better, an independent charitable foundation. We want a society where everyone enjoys later life.
The length of the meta description is perfect. (778 pixels out of 1000 max pixel length)
Crawlability
(Critically important)
There are no problems in accessing the website.
Canonical URL
(Important)
https://ageing-better.org.uk/
There is a valid canonical link specified.
Language
(Somewhat important)
Language detected in text: en
Language defined in HTML: en
Server location: Canada
The following language is defined by HTML: en
Alternate/Hreflang Links
(Somewhat important)
There are no alternate links specified on this page.
Other meta tags
(Somewhat important)
There is no rel next meta tag on this page.
There is no rel prev meta tag on this page.
Domain
(Somewhat important)
The domain is no subdomain.
The domain length is good.
The domain does not contain non-latin characters.
Page URL
(Somewhat important)
No parameters were found in the URL.
No session ID was found in the URL.
The URL does not have too many subdirectories.
Charset encoding
(Somewhat important)
The charset encoding (UTF-8) is set correctly.
Doctype
(Nice to have)
The doctype HTML 5 is set correctly.
The doctype is placed at first in the HTML code.
Favicon
(Nice to have)
The favicon is linked correctly.

Meta tags

NameValue
google-site-verificationZnQdWT9jmoPDlYvQzZoA1Ewaq3V4OrK5I7mr1atJEJY
descriptionWe are the Centre for Ageing Better, an independent charitable foundation. We want a society where everyone enjoys later life.
GeneratorDrupal 10 (https://www.drupal.org)
MobileOptimizedwidth
HandheldFriendlytrue
viewportwidth=device-width, initial-scale=1.0
langen
charsetutf-8

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Page quality

Content
(Critically important)
Words from the H1 heading are not used in the page content.
This page contains 1162 words. That's ok.
30% of the text are stop words.
Keywords used in the page title are also used in the page content. That's good!
The page contains a listing, which indicates a good text layout.
15 paragraphs were found on this page.
No placeholders texts or images were found.
There are no duplicates on the site.
The average number of words per sentence of 24.94 words is good.
Frames
(Critically important)
This page does not use a frameset.
Mobile optimization
(Somewhat important)
No Apple touch icon is specified.
A viewport "width=device-width, initial-scale=1.0" is provided.
Bold and strong tags
(Somewhat important)
The usage of strong and bold tags is perfect. We recommend the use of up to 23 tags for this page.
Image SEO
(Somewhat important)
Alt text (alternative text) is correctly used on all found images.
Social Networks
(Nice to have)
This page is optimized perfectly for social networks.
Additional markup
(Nice to have)
No additional page markup was found.
HTTPS
(Somewhat important)
This website uses HTTPS to protect privacy and integrity of the exchanged data.
All included files are also transferred via HTTPS.

Media list

URLAlt attributeTitle
...stom/cfab/assets/svgs/cfab-site-logo.svgHome
.../public/2025-03/mm-afm.png?itok=Vl5HhzQ4Age-friendly Movement
...public/2025-03/mm-work.png?itok=HU6ra5LYAge-friendly Employer Pledge
...ublic/2025-03/mm-homes.png?itok=tiBGJHw7Homes
...25-03/mm-image-library.jpg?itok=vW5w_0auImage Library
.../2025-03/SOA_2025_logo.png?itok=AMXqOSzYThe State of Ageing
...using-Health-3840x2160.jpg?itok=brHi4NxkHousing
data:[...] Base64State of Ageing 2025 logo
data:[...] Base64IDOP logo
data:[...] Base64Preview
data:[...] Base64Redundancy-Support-Project
data:[...] Base64Preview
data:[...] Base64AWL-Day-2025
data:[...] Base64Preview
data:[...] Base64Older-people-playing-bingo
data:[...] Base64Icons
data:[...] Base64Preview
data:[...] Base64Age-positive images
data:[...] Base64Preview
data:[...] Base64Two office workers working at a computer screen
data:[...] Base64Preview
data:[...] Base64view of a sunny seaside pier with people enjoying the sunshine
data:[...] Base64Preview
data:[...] Base64older man and woman reading together
data:[...] Base64Preview
data:[...] Base64Pint being poured
data:[...] Base64Preview
data:[...] Base64Christine-Calder-with-Norrie-Mason-and-Gavin-from-Hamilton-Men's-Shed
data:[...] Base64Preview
data:[...] Base64Two women talking and looking at a phone
data:[...] Base64The National Lottery Community Fund
Video URLWidthHeight
...4?autoplay=0&rel=0&start=0&enablejsapi=1100%100%

Page structure

H1 heading
(Critically important)
Homes with mould outnumber those with large screen TVs in England
The H1 heading is perfect.
Headings
(Important)
The heading structure is perfect.

Heading structure

Heading levelContent
H1 Homes with mould outnumber those with large screen TVs in England
H2 Main Menu
H2 Action today for all our tomorrows
H2 Featured content
H2 Summary | The State of Ageing 2025
H2 International Day of Older People – 1 October 2025
H2 How Ageing Better is helping over 50s along the path to employment
H2 Inspiring and emotive: AWL Day sweeps across the nation
H2 Mental health in older age
H2 Age-friendly Employer Pledge
H2 Age-positive image library
H2 About us
H2 Upcoming and recent events
H2 Did the Spring Budget deliver for older workers?
H2 An introduction to Age-friendly Communities
H2 How to show ageing from a new perspective
H2 Stories and Case Studies
H2 Ensuring more older workers see a future in hospitality key to sector’s future success
H2 Reaching out to rural areas: South Lanarkshire’s mobile Men’s Shed
H2 Case study: Increasing Pension Credit uptake in Age-friendly Communities
H2 Latest research from others
H3 Photos in the image library, which depict older people in non-stereotypical ways, are available to download for free.
Some internal links have dynamic parameters. All internal URLs, which are not marked as nofollow, should not contain dynamic parameters.
Some anchor texts are used more than once.
There are 1 links with a trivial anchor text.
The number of internal links is ok.
None of the anchor texts is too long.
There are 12 external links on this page.

Found links on this page

LinkAttributesAnchor text
https://ageing-better.org.uk/Anchor Skip to main content
https://ageing-better.org.uk/Centre for Ageing Better
IMG-ALT Home
A-TITLE Home
/enewsSubscribe
A-TITLE Search
/searchSearch
A-TITLE Search
/about-usAbout
/our-workOur Work
/age-friendly-movementAge-friendly Movement
/ageing-populationAgeing population
/ageismAgeism
/age-friendly-businessesAge-friendly Businesses
/uk-network-age-friendly-commu...UK Network of Age-friendly Communities
/commissioner-older-people-ageingCommissioner for older people
/stories?story_topic=356Case studies & stories
https://ageing-better.org.uk/workWork
/employmentEmployment
/unemployment-employment-supportUnemployment and employment support
/health-at-workHealth at work
/tackling-ageism-recruitmentTackling ageism in recruitment
/stories?story_topic=11Work case studies
/homesHomes
/evidence-about-homesEvidence about homes
/policy-solutions-improve-cold...Policy solutions
/campaigning-age-friendly-homesHomes campaigns
/local-approaches-tackling-uns...Good Home Hubs
/experts-experience-stories-re...Homes case studies
/age-friendly-movementAbout Age-friendly Movement
IMG-ALT Age-friendly Movement
/employer-pledgeAge-friendly Employer Pledge
IMG-ALT Age-friendly Employer Pledge
/Safe-Homes-NowSafe Homes Now
IMG-ALT Homes
/resourcesResources
/resourcesText duplicate Resources
/resources?pub_topic=356Age-friendly Movement Resources
/resources?pub_topic=11Work Resources
/resources?pub_topic=61Homes Resources
/news/age-positive-image-libra...Image Library
IMG-ALT Image Library
/state-ageing-2025State of Ageing
/summary-state-ageing-2025State of Ageing summary
/homes-state-ageing-2025Text duplicate Homes
/our-ageing-population-state-a...Our Ageing Population
/financial-security-state-agei...Financial Security
/work-state-ageing-2025Text duplicate Work
/society-state-ageing-2025Society
/health-and-wellbeing-state-ag...Health and Wellbeing
/resources/state-of-ageing-inf...Infographics
/blogs-state-ageing-2023-24Blogs
/previous-reports-state-ageingPrevious reports
/state-ageing-2025The State of Ageing
IMG-ALT The State of Ageing
/news-and-blogsNews & blogs
/eventsEvents
/searchText duplicate Search
/enews-pageText duplicate Subscribe
/news/homes-mould-outnumber-th...Find out more
/enewsText duplicate Subscribe
/summary-state-ageing-2025Link to content
/summary-state-ageing-2025Summary | The State of Ageing 2025
/international-day-older-peopl...Text duplicate Link to content
/international-day-older-peopl...International Day of Older People – 1 October 2025
/blogs/helping-older-workers-a...Text duplicate Link to content
/blogs/helping-older-workers-a...How Ageing Better is helping over 50s along the path to employment
/blogs/inspiring-and-emotive-a...Text duplicate Link to content
/blogs/inspiring-and-emotive-a...Inspiring and emotive: AWL Day sweeps across the nation
/blogs/mental-health-older-ageText duplicate Link to content
/blogs/mental-health-older-ageMental health in older age
/employer-pledgeText duplicate Link to content
/employer-pledgeText duplicate Age-friendly Employer Pledge
https://www.facebook.com/share...New window Nofollow External Subdomain Share on Facebook
https://www.linkedin.com/share...New window Nofollow External Subdomain Share on LinkedIn
https://bsky.app/intent/compos...New window Nofollow External Share on Bluesky
/cdn-cgi/l/email-protectionShare via Email
/news/age-positive-image-libra...Age-positive image library
/news/age-positive-image-libra...Trivial anchor text
Read more
/events/spring-budget-older-wo...Text duplicate Link to content
/events/spring-budget-older-wo...Did the Spring Budget deliver for older workers?
/events/an-introduction-to-age...Text duplicate Link to content
/events/an-introduction-to-age...An introduction to Age-friendly Communities
/events/show-ageing-new-perspe...Text duplicate Link to content
/events/show-ageing-new-perspe...How to show ageing from a new perspective
/stories/ensuring-more-older-w...Continue reading
/stories/reaching-out-rural-ar...Text duplicate Continue reading
/stories/increasing-pension-cr...Text duplicate Continue reading
/storiesView all stories and case studies
https://doi.org/10.1093/oxrep/...New window External Future challenges for health and social care provision in the UK
https://www.independentage.org...New window External Subdomain Together against poverty in later life: The state of public opinion
https://www.sciencedirect.com/...New window External Subdomain Anchor Social policy, health and health inequalities in European countries
/enewsText duplicate Subscribe
/contact-usContact us
/cdn-cgi/l/email-protection[email protected]
/web-accessibilityWeb accessibility
/cookiesCookies
/privacy-policyPrivacy policy
/terms-conditionsTerms and conditions
/contact-usText duplicate Contact us
https://ageing-better.org.uk/jobsJobs
/funding-opportunitiesFunding opportunities
/ageing-better-complaints-proc...Complaints procedure
/enews-pageEmail sign-up
/about-usAbout us
/about-us/our-teamOur people
/news-and-blogsMedia centre
/previous-projectsPrevious projects
https://register-of-charities....New window External Subdomain Ageing Better Limited 2023/4 accounts
https://register-of-charities....New window External Subdomain Ageing Better Trust 2023/4 accounts
https://www.linkedin.com/compa...New window External Subdomain Follow us on linkedin
https://www.instagram.com/agei...New window External Subdomain Follow us on instagram
https://www.youtube.com/c/Cent...New window External Subdomain Follow us on youtube
/enewsNew window Follow us on email
https://bsky.app/profile/agein...New window External Follow us on bluesky
/about-usText duplicate About
/our-workText duplicate Our Work
/age-friendly-movementText duplicate Age-friendly Movement
/ageing-populationText duplicate Ageing population
/ageismText duplicate Ageism
/age-friendly-businessesText duplicate Age-friendly Businesses
/uk-network-age-friendly-commu...Text duplicate UK Network of Age-friendly Communities
/commissioner-older-people-ageingText duplicate Commissioner for older people
/stories?story_topic=356Text duplicate Case studies & stories
https://ageing-better.org.uk/workText duplicate Work
/employmentText duplicate Employment
/unemployment-employment-supportText duplicate Unemployment and employment support
/health-at-workText duplicate Health at work
/tackling-ageism-recruitmentText duplicate Tackling ageism in recruitment
/stories?story_topic=11Text duplicate Work case studies
/homesText duplicate Homes
/evidence-about-homesText duplicate Evidence about homes
/policy-solutions-improve-cold...Text duplicate Policy solutions
/campaigning-age-friendly-homesText duplicate Homes campaigns
/local-approaches-tackling-uns...Text duplicate Good Home Hubs
/experts-experience-stories-re...Text duplicate Homes case studies
/resourcesText duplicate Resources
/resourcesText duplicate Resources
/resources?pub_topic=356Text duplicate Age-friendly Movement Resources
/resources?pub_topic=11Text duplicate Work Resources
/resources?pub_topic=61Text duplicate Homes Resources
/state-ageing-2025Text duplicate State of Ageing
/summary-state-ageing-2025Text duplicate State of Ageing summary
/homes-state-ageing-2025Text duplicate Homes
/our-ageing-population-state-a...Text duplicate Our Ageing Population
/financial-security-state-agei...Text duplicate Financial Security
/work-state-ageing-2025Text duplicate Work
/society-state-ageing-2025Text duplicate Society
/health-and-wellbeing-state-ag...Text duplicate Health and Wellbeing
/resources/state-of-ageing-inf...Text duplicate Infographics
/blogs-state-ageing-2023-24Text duplicate Blogs
/previous-reports-state-ageingText duplicate Previous reports
/news-and-blogsText duplicate News & blogs
/eventsText duplicate Events
/enews-pageText duplicate Subscribe

Server configuration

HTTP redirects
(Critically important)
This page redirects to "https://ageing-better.org.uk/"
HTTP header
(Important)
No X-Powered HTTP header is sent.
The web server transmits the web page (HTML) in compressed form.
Performance
(Somewhat important)
The page response time is excellent with 0.35 seconds.
The file size of the HTML document is fine (164 kB).

HTTP Response Header

NameValue
dateWed, 23 Jul 2025 02:06:20 GMT
content-typetext/html; charset=UTF-8
servercloudflare
cache-controlmax-age=300, public, s-maxage=86400, stale-if-error=86400, stale-while-revalidate=60
x-drupal-dynamic-cacheHIT
content-languageen
x-content-type-optionsnosniff
x-frame-optionsSAMEORIGIN
expiresSun, 19 Nov 1978 05:00:00 GMT
last-modifiedWed, 23 Jul 2025 02:06:20 GMT
nel{"report_to":"cf-nel","success_fraction":0.0,"max_age":604800}
varyCookie,Accept-Encoding
x-generatorDrupal 10 (https://www.drupal.org)
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x-request-idv-a0464908-6769-11f0-8624-83d183afbd15
x-ah-environmentprod
age0
viavarnish
x-cacheMISS
strict-transport-securitymax-age=0
cf-cache-statusDYNAMIC
content-encodingbr
cf-ray96379e32dc5f6f2a-CDG
statuscode200
http_versionHTTP/2

External factors

This website has excellent links from other websites.
This page has backlinks from 314 referring domains.
This page has 3,729 backlinks.
This page has backlinks from 262 different ip addresses.

Links from Wikipedia

No links from Wikipedia were found.

Robots.txt

#
# robots.txt
#
# This file is to prevent the crawling and indexing of certain parts
# of your site by web crawlers and spiders run by sites like Yahoo!
# and Google. By telling these "robots" where not to go on your site,
# you save bandwidth and server resources.
#
# This file will be ignored unless it is at the root of your host:
# Used:    http://example.com/robots.txt
# Ignored: http://example.com/site/robots.txt
#
# For more information about the robots.txt standard, see:
# http://www.robotstxt.org/robotstxt.html

User-agent: *
Sitemap: https://ageing-better.org.uk/sitemap.xml

# CSS, JS, Images
Allow: /core/*.css$
Allow: /core/*.css?
Allow: /core/*.js$
Allow: /core/*.js?
Allow: /core/*.gif
Allow: /core/*.jpg
Allow: /core/*.jpeg
Allow: /core/*.png
Allow: /core/*.svg
Allow: /profiles/*.css$
Allow: /profiles/*.css?
Allow: /profiles/*.js$
Allow: /profiles/*.js?
Allow: /profiles/*.gif
Allow: /profiles/*.jpg
Allow: /profiles/*.jpeg
Allow: /profiles/*.png
Allow: /profiles/*.svg
# Directories
Disallow: /core/
Disallow: /profiles/
# Files
Disallow: /README.txt
Disallow: /web.config
# Paths (clean URLs)
Disallow: /admin/
Disallow: /comment/reply/
Disallow: /filter/tips
Disallow: /node/add/
Disallow: /search/
Disallow: /user/register
Disallow: /user/password
Disallow: /user/login
Disallow: /user/logout
# Paths (no clean URLs)
Disallow: /index.php/admin/
Disallow: /index.php/comment/reply/
Disallow: /index.php/filter/tips
Disallow: /index.php/node/add/
Disallow: /index.php/search/
Disallow: /index.php/user/password
Disallow: /index.php/user/register
Disallow: /index.php/user/login
Disallow: /index.php/user/logout

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ageing-better.org.uk
Centre for Ageing Better | Action today for all our tomorrows
We are the Centre for Ageing Better, an independent charitable foundation. We want a society where everyone enjoys later life.

Most important keywords

Following keywords were found. You can check the keyword optimization of this page for each keyword.

KeywordResultRecheck
Ageing81%Check
Ageing Better79%Check
Better73%Check
State Ageing63%Check
ageing population59%Check
Centre58%Check
Day58%Check
State Ageing 202558%Check
Homes54%Check
screen52%Check
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