Addisonlee.com - SEO Checker

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Overview of the SEO Check
Meta information
100% 
Page quality
92% 
Page structure
70% 
Link structure
93% 
Server
91% 
External factors
100% 
SEO Score
Response time
0.16 s
File size
91.30 kB
Words
520
Media files
41
Number of links
63 internal / 15 external

Task list of SEO Improvements

Meta specifications

Title
(Critically important)
Addison Lee | Taxi's, Couriers & Chauffeurs London
The length of the page title is perfect. (461 pixels out of 580 max pixel length)
There are no duplicate words in the title
Meta description
(Critically important)
Your choice of service from premium taxis to high-end executive cars. Addison Lee also offers London's leading courier service.
The length of the meta description is perfect. (782 pixels out of 1000 max pixel length)
Crawlability
(Critically important)
There are no problems in accessing the website.
Canonical URL
(Important)
https://www.addisonlee.com/
There is a valid canonical link specified.
Language
(Somewhat important)
Language detected in text: en
Language defined in HTML: en-gb
Server location: United States of America
The following language is defined by HTML: en-gb
Alternate/Hreflang Links
(Somewhat important)
There are no alternate links specified on this page.
Other meta tags
(Somewhat important)
There is no rel next meta tag on this page.
There is no rel prev meta tag on this page.
Domain
(Somewhat important)
The domain is no subdomain.
The domain length is good.
The domain does not contain non-latin characters.
Page URL
(Somewhat important)
No parameters were found in the URL.
No session ID was found in the URL.
The URL does not have too many subdirectories.
Charset encoding
(Somewhat important)
The charset encoding (UTF-8) is set correctly.
Doctype
(Nice to have)
The doctype HTML 5 is set correctly.
The doctype is placed at first in the HTML code.
Favicon
(Nice to have)
The favicon is linked correctly.

Meta tags

NameValue
viewportwidth=device-width, initial-scale=1
robotsindex, follow, max-image-preview:large, max-snippet:-1, max-video-preview:-1
descriptionYour choice of service from premium taxis to high-end executive cars. Addison Lee also offers London's leading courier service.
msapplication-TileImagehttps://www.addisonlee.com/wp-content/uploads/2025/03/cropped-favicon-32x32-1-270x270.png
article:modified_time2025-04-25T11:19:41+00:00
langen-gb
twitter:cardsummary_large_image
og:localeen_GB
og:typewebsite
og:titleAddison Lee | Taxi's, Couriers & Chauffeurs London
og:descriptionYour choice of service from premium taxis to high-end executive cars. Addison Lee also offers London's leading courier service.
og:urlhttps://www.addisonlee.com/
og:site_nameAddison Lee
charsetUTF-8

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Page quality

Content
(Critically important)
This page contains 520 words. That's ok.
30% of the text are stop words.
Keywords used in the page title are also used in the page content. That's good!
Words from the H1 heading are used in the page content.
The page contains a listing, which indicates a good text layout.
12 paragraphs were found on this page.
The text content is perfect.
No placeholders texts or images were found.
There are no duplicates on the site.
The average number of words per sentence of 17.21 words is good.
Frames
(Critically important)
This page does not use a frameset.
Mobile optimization
(Somewhat important)
A viewport "width=device-width, initial-scale=1" is provided.
At least one Apple touch icon is specified.
Bold and strong tags
(Somewhat important)
The usage of strong and bold tags is perfect. We recommend the use of up to 10 tags for this page.
Image SEO
(Somewhat important)
21 images have no alt attribute. The content of alt attributes is used by search engines.
Social Networks
(Nice to have)
This page is optimized perfectly for social networks.
Additional markup
(Nice to have)
No additional page markup was found.
HTTPS
(Somewhat important)
This website uses HTTPS to protect privacy and integrity of the exchanged data.
All included files are also transferred via HTTPS.

Media list

URLAlt attributeTitle
...ent/uploads/2024/10/addison-lee-logo.svgAddison Lee
...t/uploads/2024/10/addison-lee-mobile.svgAddison Lee
...Addison-Lee-Car-iD4-electric-vehicle.jpgAddison Lee Car iD4 electric vehicle
...600x600_24-Addison-Lee-Executive-Car.jpgAddison Lee Executive Car
...600_27-Addison-Lee-Courier-in-London.jpgAddison Lee Courier in London
...00x600_TC_03-Black-Taxi-with-Roundel.jpgAddison Lee black taxi with roundel
...ent/uploads/2024/10/airport-transfer.jpga couple walking with suitcases to an Addison Lee taxi going to the airport
...nt/uploads/2024/10/business-accounts.jpgNo alt attribute provided
...80_15-Addison-Lee-multivan-in-London.jpgAddison Lee multivan in London
/wp-content/uploads/2024/09/team.svgNo alt attribute provided
/wp-content/uploads/2024/10/user.svgNo alt attribute provided
/wp-content/uploads/2024/09/car.svgicon car
/wp-content/uploads/2024/10/battery.svgNo alt attribute provided
/wp-content/uploads/2024/10/app.svgNo alt attribute provided
/wp-content/uploads/2024/10/lock.svgNo alt attribute provided
...ison-Lee-Car-multivan-in-London-City.jpgAddison Lee Car multivan in London City
...-iD4-electric-Car-with-woman-in-suit.jpgAddison Lee iD4 electric Car with woman in suit
...n-and-woman-getting-in-with-suitcase.jpgAddison Lee executive car with man and woman getting in with suitcase
...content/uploads/2024/10/download-app.jpgNo alt attribute provided
...tent/uploads/2025/03/mastercard_logo.svgNo alt attribute provided
/wp-content/uploads/2025/03/VISA_logo.svgNo alt attribute provided
/wp-content/uploads/2025/03/PayPal_logo.svgNo alt attribute provided
/wp-content/uploads/2025/03/Googlepay.svgNo alt attribute provided
...ontent/uploads/2025/03/ApplePay_logo.svgNo alt attribute provided
...ds/2025/03/BLUEAmerican_Express_logo.svgNo alt attribute provided
/wp-content/uploads/2025/03/amazonpay.svgNo alt attribute provided
/wp-content/uploads/2024/10/fb.svgFacebook
/wp-content/uploads/2024/10/instagram.svgInstagram
/wp-content/uploads/2024/10/youtube.svgYoutube
/wp-content/uploads/2024/10/tik-tok.svgTik Tok
/wp-content/uploads/2024/10/linkedin.svgLinkedIn
/wp-content/uploads/2024/10/x.svgX
...tent/uploads/2025/03/mastercard_logo.svgNo alt attribute provided
/wp-content/uploads/2025/03/VISA_logo.svgNo alt attribute provided
/wp-content/uploads/2025/03/PayPal_logo.svgNo alt attribute provided
/wp-content/uploads/2025/03/Googlepay.svgNo alt attribute provided
...ontent/uploads/2025/03/ApplePay_logo.svgNo alt attribute provided
...ds/2025/03/BLUEAmerican_Express_logo.svgNo alt attribute provided
/wp-content/uploads/2025/03/amazonpay.svgNo alt attribute provided
Video URLWidthHeight
..._030_Homepage_Video_CAR_B2B_DRAFT1-1.mp4
..._030_Homepage_Video_CAR_B2B_DRAFT1-1.mp4

Page structure

H1 heading
(Critically important)
Book your airport transfer
Too many H1 headings
Headings
(Important)
The heading structure is perfect.

Heading structure

Heading levelContent
H1 Book your airport transfer
H1 Business Accounts
H1 Drive with Addison Lee
H2 Our Services
H2 What Sets us Apart
H2 Quality Assured
H2 Award Winning
H2 Executive Service
H2 Download Our App
H3 Standard
H3 Executive
H3 Courier
H3 Black Taxi
H3 Trusted
H3 Reliable
H3 Premium
H3 Sustainable
H3 Convenient
H3 Safe
H3 Our Features
Some anchor texts are used more than once.
The number of internal links is ok.
None of the anchor texts is too long.
All internal links are not using dynamic parameters.
There are 15 external links on this page.

Found links on this page

LinkAttributesAnchor text
https://www.addisonlee.com/Anchor Skip to content
https://book.addisonlee.com/al...New window External Subdomain Book Now
https://www.addisonlee.com/IMG-ALT Addison Lee
https://book.addisonlee.com/al...External Subdomain Sign In
https://book.addisonlee.com/al...New window External Subdomain Text duplicate Book Now
https://book.addisonlee.com/al...New window External Subdomain Text duplicate Sign In
/business/Subdomain Business Services
/business/applyOpen An Account
/businessAbout Business Accounts
https://www.addisonlee.com/prismOur Travel Management Tool
/partnershipsCommercial Partnerships
/car-servicesPassenger Services
/servicesAll Services
/car-servicesA to B Transfers
/airport-transfersAirport Transfers
/services/globalNational/International
https://www.addisonlee.com/appsDownload the App
/services/courier-services/Courier & Delivery
/services/courier-services/All Courier Services
/services/courier-services/sam...Same-Day Courier
/services/courier-services/nex...Next-Day Courier
/services/courier-services/int...International Courier
/servicesEvents & Coaches
/services/eventsEvents
/services/coachesCoaches
/become-an-addisonlee-driverBecome A Driver
/become-an-addisonlee-driver/r...Drive With Us
/become-an-addisonlee-driverBecome An Addison Lee Driver
/do-you-already-own-a-carAlready Own A Car?
/do-you-need-a-pco-licenceDo You Need A PCO Licence?
/become-an-addisonlee-driver/c...Courier Drivers
/seru-supportSERU Support
/supportContact Us
/supportSupport
/support/faqsFAQ
/resourcesResources
/services/aboutAbout Us
/services/aboutText duplicate About Us
/work-with-usCareers
/environmental-social-governanceESG
https://www.addisonlee.com/addlibBlog
https://book.addisonlee.com/al...External Subdomain Get a quote
/services/standard-cars/Subdomain Learn More Standard There’s a car for every occasion. Learn More
IMG-ALT Addison Lee Car iD4 electric vehicle
/services/executive-services/Subdomain Learn More Executive Stylish, safe and reliable way to travel. Learn More
IMG-ALT Addison Lee Executive Car
/services/courier-services/Subdomain Learn More Courier London’s largest same day courier fleet. Learn More
IMG-ALT Addison Lee Courier in London
/services/comcab/Subdomain Learn More Black Taxi London’s largest black taxi fleet. Learn More
IMG-ALT Addison Lee black taxi with roundel
https://uk.trustpilot.com/revi...New window External Subdomain Trustpilot
/airport-transfers/Subdomain Find out more
/business/Subdomain Text duplicate Find out more
/drive-with-us/Subdomain Text duplicate Find out more
https://www.addisonlee.com/apps/Subdomain Download
http://addisonlee.local/privac...External Privacy Policy
https://book.addisonlee.com/al...External Subdomain Text duplicate Get a quote
/become-an-addisonlee-driver/r...Subdomain Drive with us
/work-with-us/Subdomain Text duplicate Careers
/addlib/Subdomain Text duplicate Blog
/services/about/Subdomain About us
/accreditation/Subdomain Accreditations
https://auth.addisonlee.com/u/...External Subdomain Sign Up
https://www.addisonlee.com/apps/Subdomain Text duplicate Download the App
/support/Subdomain Text duplicate Support
/support/Subdomain Contact us
/support/faqs/Subdomain FAQs
/car-services/Subdomain Car Services
/services/courier-services/Subdomain Courier Services
/airport-transfers/Subdomain Text duplicate Airport Transfers
/services/executive-services/Subdomain Executive Chauffeurs
https://www.addisonlee.com/terms/Subdomain Terms & Conditions
/privacy-notice/Subdomain Text duplicate Privacy Policy
/addison-lee-tax-strategy/Subdomain Tax Strategy
/modern-slavery-statement/Subdomain Modern Slavery
/cookie-policy/Subdomain Cookie Policy
https://www.facebook.com/addis...New window External Subdomain IMG-ALT Facebook
A-TITLE Facebook
https://www.instagram.com/addi...New window External Subdomain IMG-ALT Instagram
A-TITLE Instagram
https://www.youtube.com/@addis...New window External Subdomain IMG-ALT Youtube
A-TITLE Youtube
https://www.tiktok.com/@addiso...New window External Subdomain IMG-ALT Tik Tok
A-TITLE Tik Tok
https://www.linkedin.com/compa...New window External Subdomain IMG-ALT LinkedIn
A-TITLE LinkedIn
https://x.com/AddisonLeeCabs/New window External IMG-ALT X
A-TITLE X

Server configuration

HTTP redirects
(Critically important)
This page redirects to "https://www.addisonlee.com/"
HTTP header
(Important)
The X-powered header is sent within the response header. (unnecessary)
The web server transmits the web page (HTML) in compressed form.
Performance
(Somewhat important)
The page response time is excellent with 0.16 seconds.
The file size of the HTML document is fine (91 kB).

HTTP Response Header

NameValue
dateSat, 02 Aug 2025 05:35:27 GMT
content-typetext/html; charset=UTF-8
varyAccept-Encoding
link<https://www.addisonlee.com/wp-json/>; rel="https://api.w.org/"
x-powered-byWP Engine
x-cacheableSHORT
cache-controlmax-age=600, must-revalidate
x-cacheHIT: 1
x-cache-groupnormal
permissions-policycamera=(self), microphone=(self), geolocation=(self)
referrer-policyno-referrer-when-downgrade
strict-transport-securitymax-age=63072000; includeSubdomains
x-content-type-optionsnosniff
x-frame-optionsSAMEORIGIN
x-xss-protection1; mode=block
last-modifiedSat, 02 Aug 2025 05:22:34 GMT
cf-cache-statusHIT
age503
set-cookie284 Characters
servercloudflare
cf-ray968b36446c3cbb3c-CDG
content-encodingbr
alt-svch3=":443"; ma=86400
statuscode200
http_versionHTTP/2

External factors

This website has excellent links from other websites.
This page has backlinks from 378 referring domains.
This page has 1,071 backlinks.
This page has backlinks from 310 different ip addresses.

Links from Wikipedia

No links from Wikipedia were found.

Robots.txt

Crawl-delay: 10

# START WPFORMS BLOCK
# ---------------------------
User-agent: *
Disallow: https://www.addisonlee.com/wp-content/uploads/wpforms/
# ---------------------------
# END WPFORMS BLOCK
Crawl-delay: 10
# START YOAST BLOCK
# ---------------------------
User-agent: *
Disallow:

Sitemap: https://www.addisonlee.com/sitemap_index.xml
# ---------------------------
# END YOAST BLOCK

Similar sites

Search preview

www.addisonlee.com
Addison Lee | Taxi's, Couriers & Chauffeurs London
Your choice of service from premium taxis to high-end executive cars. Addison Lee also offers London's leading courier service.

Most important keywords

Following keywords were found. You can check the keyword optimization of this page for each keyword.

KeywordResultRecheck
Addison77%Check
Lee77%Check
Addison Lee77%Check
Courier65%Check
Taxi65%Check
courier service61%Check
Taxi Service61%Check
London60%Check
Executive58%Check
Executive Service56%Check
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