Acerelocation.com - SEO Checker

Sign up for free! PDF Export
Overview of the SEO Check
Meta information
83% 
Page quality
80% 
Page structure
58% 
Link structure
25% 
Server
91% 
External factors
100% 
SEO Score
Response time
0.04 s
File size
263.50 kB
Words
959
Media files
15
Number of links
179 internal / 9 external

Task list of SEO Improvements

Meta specifications

Title
(Critically important)
Professional Movers | Moving Company | Ace Relocation
The length of the page title is perfect. (506 pixels out of 580 max pixel length)
There are no duplicate words in the title
Meta description
(Critically important)
Professional, background-checked movers who care for you and your belongings throughout your local, long-distance, or international move.
There are more than one meta descriptions on the page. Only one is allowed.
Crawlability
(Critically important)
There are no problems in accessing the website.
Canonical URL
(Important)
https://www.acerelocation.com/
There is a valid canonical link specified.
Language
(Somewhat important)
Language detected in text: en
Language defined in HTML: en-us
Server location: United States of America
The following language is defined by HTML: en-us
Alternate/Hreflang Links
(Somewhat important)
There are no alternate links specified on this page.
Other meta tags
(Somewhat important)
There is no rel next meta tag on this page.
There is no rel prev meta tag on this page.
Domain
(Somewhat important)
The domain is no subdomain.
The domain length is good.
The domain does not contain non-latin characters.
Page URL
(Somewhat important)
No parameters were found in the URL.
No session ID was found in the URL.
The URL does not have too many subdirectories.
Charset encoding
(Somewhat important)
The charset encoding (UTF-8) is set correctly.
Doctype
(Nice to have)
The doctype HTML 5 is set correctly.
The doctype is placed at first in the HTML code.
Favicon
(Nice to have)
The favicon is linked correctly.

Meta tags

NameValue
viewportwidth=device-width, initial-scale=1
robotsindex, follow, max-image-preview:large, max-snippet:-1, max-video-preview:-1
descriptionProfessional, background-checked movers who care for you and your belongings throughout your local, long-distance, or international move. Free no-obligation estimates.
google-site-verificationZDdGjIF7cw4Dri8xImf2y5nWwRkM1etum2qa3zR8WC0
generatorPowered by Slider Revolution 6.7.38 - responsive, Mobile-Friendly Slider Plugin for WordPress with comfortable drag and drop interface.
msapplication-TileImagehttps://www.acerelocation.com/wp-content/uploads/2022/10/Ace-Relocation_Blue-225x225-1.webp
article:publisherhttps://www.facebook.com/acerelocation
article:modified_time2026-01-31T00:36:30+00:00
langen-us
twitter:cardsummary_large_image
twitter:imagehttps://www.acerelocation.com/wp-content/uploads/2022/08/Ace_Driver_StepUp_Smile.webp
twitter:site@acerelocation
og:localeen_US
og:typewebsite
og:titleProfessional Movers - Ace Relocation Systems
og:descriptionProfessional, background-checked movers who care for you and your belongings throughout your local, long-distance, or international move.
og:urlhttps://www.acerelocation.com/
og:site_nameAce Relocation
og:imagehttps://www.acerelocation.com/wp-content/uploads/2022/08/Ace_Driver_StepUp_Smile.webp
og:image:width2000
og:image:height1333
og:image:typeimage/jpeg
charsetUTF-8

Automatically check acerelocation.com including all subpages at once!

Try for free
Guaranteed free of charge during trial period.

Page quality

Content
(Critically important)
Words from the H1 heading are not used in the page content.
This page contains 959 words. That's ok.
29.1% of the text are stop words.
Keywords used in the page title are also used in the page content. That's good!
The page contains a listing, which indicates a good text layout.
12 paragraphs were found on this page.
No placeholders texts or images were found.
There are no duplicates on the site.
The average number of words per sentence of 15.58 words is good.
Frames
(Critically important)
This page does not use a frameset.
Mobile optimization
(Somewhat important)
A viewport "width=device-width, initial-scale=1" is provided.
At least one Apple touch icon is specified.
Bold and strong tags
(Somewhat important)
The usage of strong and bold tags is perfect. We recommend the use of up to 19 tags for this page.
Image SEO
(Somewhat important)
10 images have no alt attribute. The content of alt attributes is used by search engines.
Social Networks
(Nice to have)
This page is optimized perfectly for social networks.
Additional markup
(Nice to have)
No additional page markup was found.
HTTPS
(Somewhat important)
This website uses HTTPS to protect privacy and integrity of the exchanged data.
All included files are also transferred via HTTPS.

Media list

URLAlt attributeTitle
...t/uploads/2025/04/Ace_Logo_2025-png.webpNo alt attribute provided
...er-Packing-Dishes-vertical-714x1024.webpAce Relocation professional packer wrapping dishes for a move
...Distance-Full-Service-Pack-1024x768.webpNo alt attribute provided
...s/2022/10/Long-Distance-Pick-up-png.webpNo alt attribute provided
...loads/2022/08/Ace_Logistics_Scan-In.webpNo alt attribute provided
...ontent/uploads/2022/09/132-1024x768.webpNo alt attribute provided
.../uploads/2022/08/Ace_Specialty_Safe.webpNo alt attribute provided
...st-time-to-move-to-phoenix-1-scaled.webpPhoenix, Arizona sign
...x-checklist-ace-relocation-4-scaled.webpNo alt attribute provided
...ontent/uploads/2025/12/Ace-Hospital.webpNo alt attribute provided
...79C1-4A47-8355-5BB748CDA3E7_1_105_c.webpNo alt attribute provided
...s/2025/04/Ace_Atlas_Lockup_2025-png.webpNo alt attribute provided
...48e77e52e80e6_CertifiedProMover_rgb.webpCertified ProMover Ace Relocation
...iuwa1gmi80x2z3pjdav73vij6ev7lqfrvnk.webpAce Relocation Atlas Interstate Agentatlas interstate
...iuwa0fsn0b45cocqva69wb7xma6xpmsg4qo.webpAce Relocation Genuine Atlas Interstate Agentgenuine atlas interstate transparent

Page structure

H1 heading
(Critically important)
Get a Quote in 3 Easy Steps
The H1 heading is perfect.
Headings
(Important)
Some headings occur twice on the page.
There are 63 headings on the page. The amount of headings should be in a more proper relation to the amount of text.

Heading structure

Heading levelContent
H1 Get a Quote in 3 Easy Steps
H2 Better Movers
H2 Moving Services
H2 Guided Video Survey
H2 Latest Resources
H2 Moving yourself, your employees, or your business?
H3 Government
H3 Full-Service
H3 Self-Pack
H3 Storage
H3 Local Moves
H3 Long-Distance Moves
H3 Specialty Moves
H3 Small Moves
H3 International Moving
H3 Healthcare
H3 Hotels & Hospitality
H3 Library
H3 Lab & Biotech​
H3 Technology & IT
H3 Corporate Office
H3 Government Commercial Moves
H3 Austin / San Antonio / Houston
H3 Bay Area
H3 Chicago
H3 Cleveland
H3 Los Angeles
H3 Orlando
H3 Phoenix
H3 San Diego
H3 Seattle
H3 Washington DC
H3 Austin / San Antonio / Houston Duplicate text
H3 Bay Area Duplicate text
H3 Chicago Duplicate text
H3 Cleveland Duplicate text
H3 Los Angeles Duplicate text
H3 Orlando Duplicate text
H3 Phoenix Duplicate text
H3 San Diego Duplicate text
H3 Seattle Duplicate text
H3 Washington, DC
H3 Community
H3 Sustainability
H3 FAQS
H3 Awards
H3 Careers
H3 Drive With Ace
H3 Contact
H3 Full-Service Movers
H3 Self-Pack Movers
H3 Moving Storage
H3 Small Moves Duplicate text
H3 Specialty Movers
H3 Fast. Convenient. Accurate.
H3 Residential Movers
H3 Corporate Relocation
H3 Business Movers
H3 Warehousing & Logistics
H3 When is the best time to move to Phoenix, Arizona?
H3 Moving to Phoenix, Arizona Checklist
H3 Your Trusted Partner for Healthcare Moves & Storage
H3 Strengthening Our Commitment to “No Strangers In Your Home” with LaborNet
Some internal link anchor texts are too long.
Some anchor texts are used more than once.
3 links don't have an anchor text.
The number of internal links is ok.
All internal links are not using dynamic parameters.
There are 9 external links on this page.

Found links on this page

LinkAttributesAnchor text
https://www.acerelocation.com/Anchor Skip to content
/locations/austin-san-antonio-...Austin / San Antonio / Houston
/locations/bay-area-movers/Bay Area
/locations/chicago-movers/Chicago
/locations/cleveland-movers/Cleveland
/locations/los-angeles-movers/Los Angeles
/locations/orlando-movers/Orlando
/locations/phoenix-area-movers/Phoenix
/locations/san-diego-area-movers/San Diego
/locations/seattle-area-movers/Seattle
/locations/washington-dc-movers/Washington, DC
https://www.acerelocation.com/Anchor No Text
https://customer.acerelocation...External Subdomain Residential Moving Client
/loginCommercial Logistics Client
https://www.acerelocation.com/No Text
/residential/Residential
/residential/government/Government
/residential/full-service/Full-Service
/residential/self-pack/Self-Pack
/residential/storage/Storage
/residential/local-moves/Local Moves
/residential/long-distance-mov...Long-Distance Moves
/residential/specialty-moves/Specialty Moves
/residential/small-moves/Small Moves
/residential/international-mov...International Moving
/corporate-relocation/Corporate Relocation
/business/Commercial Moving
/business/healthcare-relocation/Healthcare
/business/hotel-hospitality-mo...Hotels & Hospitality
/business/library-moving/Library
/business/lab-biotech-moving/Lab & Biotech​
/business/technology-it-reloca...Technology & IT
/business/corporate-office-mov...Corporate Office
/business/gsa-moving-company/Government Commercial Moves
/warehouse-logistics/Commercial Warehousing
/warehouse-logistics/austin-sa...Text duplicate Austin / San Antonio / Houston
/warehouse-logistics/bay-area-...Text duplicate Bay Area
/warehouse-logistics/chicago-c...Text duplicate Chicago
/warehouse-logistics/cleveland...Text duplicate Cleveland
/warehouse-logistics/los-angel...Text duplicate Los Angeles
/warehouse-logistics/orlando-c...Text duplicate Orlando
/warehouse-logistics/phoenix-c...Text duplicate Phoenix
/warehouse-logistics/san-diego...Text duplicate San Diego
/warehouse-logistics/seattle-b...Text duplicate Seattle
/warehouse-logistics/washingto...Washington DC
/locations/Locations
/locations/austin-san-antonio-...Text duplicate Austin / San Antonio / Houston
/locations/bay-area-movers/Text duplicate Bay Area
/locations/chicago-movers/Text duplicate Chicago
/locations/cleveland-movers/Text duplicate Cleveland
/locations/los-angeles-movers/Text duplicate Los Angeles
/locations/orlando-movers/Text duplicate Orlando
/locations/phoenix-area-movers/Text duplicate Phoenix
/locations/san-diego-area-movers/Text duplicate San Diego
/locations/seattle-area-movers/Text duplicate Seattle
/locations/washington-dc-movers/Text duplicate Washington, DC
/resources/Resources
/about/About
/about/community/Community
/about/sustainability/Sustainability
/about/faqs/FAQS
/about/awards/Awards
/about/careers/Careers
/about/drive-with-ace-relocation/Drive With Ace
/about/contact/Contact
/request-a-quote/GET A QUOTE
/residential/Text duplicate Residential
/residential/Residential Overview
/residential/full-service/Text duplicate Full-Service
/residential/self-pack/Text duplicate Self-Pack
/residential/storage/Text duplicate Storage
/residential/local-moves/Text duplicate Local Moves
/residential/long-distance-mov...Text duplicate Long-Distance Moves
/residential/specialty-moves/Text duplicate Specialty Moves
/residential/small-moves/Text duplicate Small Moves
/residential/international-mov...Text duplicate International Moving
/corporate-relocation/Text duplicate Corporate Relocation
/business/Commercial
/business/Text duplicate Commercial Moving
/business/Commercial Moving Overview
/business/healthcare-relocation/Text duplicate Healthcare
/business/hotel-hospitality-mo...Text duplicate Hotels & Hospitality
/business/library-moving/Text duplicate Library
/business/lab-biotech-moving/Text duplicate Lab & Biotech​
/business/technology-it-reloca...Text duplicate Technology & IT
/business/gsa-moving-company/Text duplicate Government Commercial Moves
/business/corporate-office-mov...Text duplicate Corporate Office
/warehouse-logistics/Text duplicate Commercial Warehousing
/warehouse-logistics/Commercial Warehousing Overview
/warehouse-logistics/austin-sa...Text duplicate Austin / San Antonio / Houston
/warehouse-logistics/bay-area-...Text duplicate Bay Area
/warehouse-logistics/chicago-c...Text duplicate Chicago
/warehouse-logistics/cleveland...Text duplicate Cleveland
/warehouse-logistics/los-angel...Text duplicate Los Angeles
/warehouse-logistics/orlando-c...Text duplicate Orlando
/warehouse-logistics/phoenix-c...Text duplicate Phoenix
/warehouse-logistics/san-diego...Text duplicate San Diego
/warehouse-logistics/seattle-b...Text duplicate Seattle
/warehouse-logistics/washingto...Text duplicate Washington DC
/locations/Text duplicate Locations
/locations/Locations Overview
/locations/austin-san-antonio-...Text duplicate Austin / San Antonio / Houston
/locations/bay-area-movers/Text duplicate Bay Area
/locations/chicago-movers/Text duplicate Chicago
/locations/cleveland-movers/Text duplicate Cleveland
/locations/los-angeles-movers/Text duplicate Los Angeles
/locations/orlando-movers/Text duplicate Orlando
/locations/phoenix-area-movers/Text duplicate Phoenix
/locations/san-diego-area-movers/Text duplicate San Diego
/locations/seattle-area-movers/Text duplicate Seattle
/locations/washington-dc-movers/Text duplicate Washington DC
/resources/Text duplicate Resources
/about/Text duplicate About
/about/About Us
/about/community/Text duplicate Community
/about/sustainability/Text duplicate Sustainability
/about/faqs/Text duplicate FAQS
/about/awards/Text duplicate Awards
/about/careers/Text duplicate Careers
/about/drive-with-ace-relocation/Text duplicate Drive With Ace
/about/contact/Contact Us
https://customer.acerelocation...External Subdomain Residential Moving Client Login
/loginCommercial Logistics Client Login
/request-a-quote/Get A Quote
/request-a-quote/Get a Quote
/request-a-quote/Schedule a simple and convenient home survey to get your no-obligation free home moving estimate.
/residential/full-service/Full-Service Movers
/residential/full-service/Learn more
/residential/self-pack/Self-Pack Movers
/residential/self-pack/Text duplicate Learn more
/residential/storage/Moving Storage
/residential/storage/Text duplicate Learn more
/residential/simplicity/Text duplicate Small Moves
/residential/simplicity/Text duplicate Learn more
/residential/specialty-moves/Specialty Movers
/residential/specialty-moves/Text duplicate Learn more
/resources/blog/what-are-guide...Learn more about Ace Relocation’s Guided Video Surveys.
/request-a-quote/Request A Quote
/residential/Residential Movers As a family owned and operated moving company, we treat your move like our own. From full-service packing and unpacking to transport only,...
/residential/corporate-relocat...Corporate Relocation Whether you’re moving 10 employees, 100, or 1,000, Ace Relocation can handle their relocation with the capabilities, capacity, service, ...
/business/Business Movers From biotech labs and healthcare facilities to data centers and corporate offices, Ace Relocation moves all types and sizes of businesses. We...
/warehouse-logistics/Warehousing & Logistics With nearly 700,000 square feet of secured warehouse space, Ace Relocation has the room to store, track and distribute your inventory...
/resources/category/blog/View Our Resource Blogs
/resources/phoenix-arizona/whe...IMG-ALT Phoenix, Arizona sign
/resources/phoenix-arizona/whe...When is the best time to move to Phoenix, Arizona?
/resources/phoenix-arizona/whe...Text duplicate Learn more
/resources/phoenix-arizona/mov...No Text
/resources/phoenix-arizona/mov...Moving to Phoenix, Arizona Checklist
/resources/phoenix-arizona/mov...Text duplicate Learn more
/resources/blog/your-trusted-p...No Text
/resources/blog/your-trusted-p...Your Trusted Partner for Healthcare Moves & Storage
/resources/blog/your-trusted-p...Text duplicate Learn more
/resources/news/strengthening-...No Text
/resources/news/strengthening-...Strengthening Our Commitment to “No Strangers In Your Home” with LaborNet
/resources/news/strengthening-...Text duplicate Learn more
/request-a-quote/Request a Quote
https://www.atlasvanlines.com/...New window External Subdomain IMG-ALT Certified ProMover Ace Relocation
https://www.atlasvanlines.com/New window External Subdomain Anchor IMG-ALT Ace Relocation Atlas Interstate Agent
https://www.atlasvanlines.com/...New window External Subdomain IMG-ALT Ace Relocation Genuine Atlas Interstate Agent
/residential/Text duplicate Residential
/corporate-relocation/Text duplicate Corporate Relocation
/business/Text duplicate Commercial
/locations/Text duplicate Locations
/resources/Text duplicate Resources
/about/Text duplicate About
/residential/Text duplicate Residential
/corporate-relocation/Text duplicate Corporate Relocation
/business/Text duplicate Commercial
/locations/Text duplicate Locations
/resources/Text duplicate Resources
/about/Text duplicate About
/residential/Text duplicate Residential
/corporate-relocation/Text duplicate Corporate Relocation
/business/Text duplicate Commercial
/locations/Text duplicate Locations
/resources/Text duplicate Resources
/about/Text duplicate About
/residential/Text duplicate Residential
/corporate-relocation/Text duplicate Corporate Relocation
/business/Text duplicate Commercial
/locations/Text duplicate Locations
/resources/Text duplicate Resources
/about/Text duplicate About
https://www.facebook.com/acere...New window External Subdomain Facebook
https://www.instagram.com/acer...New window External Subdomain Instagram
https://www.linkedin.com/compa...New window External Subdomain Linkedin
/privacy-policy/Privacy
https://abundant-eggnog.flywhe...External Subdomain Text duplicate Privacy

Server configuration

HTTP redirects
(Critically important)
This page redirects to "https://www.acerelocation.com/"
HTTP header
(Important)
The web server version is sent within the HTTP header.
No X-Powered HTTP header is sent.
The web server transmits the web page (HTML) in compressed form.
Performance
(Somewhat important)
The page response time is excellent with 0.04 seconds.
The file size of the HTML document is fine (264 kB).

HTTP Response Header

NameValue
content-typetext/html; charset=UTF-8
referrer-policyno-referrer-when-downgrade
content-security-policyframe-ancestors 'self' blob: https://*.acerelocation.com; child-src SAMEORIGIN *.acerelocation.com blob: *.acerelocation.com; default-src 'self' 'unsafe-inline' api.hubapi.com api.hubspot.com *.hubspot.com api.livechatinc.com cdn.livechatinc.com secure.livechatinc.com *.cht-srvc.net cht-srvc.net *.hscollectedforms.net *.hsforms.com *.hsforms.net js.hs-scripts.com *.doubleclick.net googleads.g.doubleclick.net px.ads.linkedin.com snap.licdn.com stats.g.doubleclick.net track.hubspot.com *.facebook.com *.facebook.net google.com *.google.com *.googletagmanager.com *.google-analytics.com *.typekit.net *.googleadservices.com js.usemessages.com js.hsadspixel.net js.hs-analytics.net js.hs-banner.com fonts.googleapis.com pagead2.googlesyndication.com *.gstatic.com gstatic.com blob: acerelocation.com birdeye.com *.birdeye.com static.hsappstatic.net *.cookieyes.com *.clarity.ms maps.googleapis.com places.googleapis.com *.paycomonline.net; frame-src 'self' 'unsafe-inline' api.hubapi.com api.hubspot.com *.hubspot.com api.livechatinc.com cdn.livechatinc.com secure.livechatinc.com *.cht-srvc.net cht-srvc.net *.hscollectedforms.net *.hsforms.com *.hsforms.net js.hs-scripts.com *.doubleclick.net googleads.g.doubleclick.net px.ads.linkedin.com snap.licdn.com stats.g.doubleclick.net track.hubspot.com *.facebook.com *.facebook.net google.com *.google.com *.googletagmanager.com *.google-analytics.com *.typekit.net *.googleadservices.com js.usemessages.com js.hsadspixel.net js.hs-analytics.net js.hs-banner.com fonts.googleapis.com pagead2.googlesyndication.com *.gstatic.com gstatic.com *.acerelocation.com blob: acerelocation.com birdeye.com *.birdeye.com static.hsappstatic.net *.paycomonline.net www.youtube.com *.paycomonline.net; img-src 'self' 'unsafe-inline' api.hubapi.com api.hubspot.com *.hubspot.com api.livechatinc.com cdn.livechatinc.com secure.livechatinc.com *.cht-srvc.net cht-srvc.net *.hscollectedforms.net *.hsforms.com *.hsforms.net js.hs-scripts.com *.doubleclick.net googleads.g.doubleclick.net px.ads.linkedin.com snap.licdn.com stats.g.doubleclick.net track.hubspot.com *.facebook.com *.facebook.net google.com *.google.com *.googletagmanager.com *.google-analytics.com *.typekit.net *.googleadservices.com js.usemessages.com js.hsadspixel.net js.hs-analytics.net js.hs-banner.com fonts.googleapis.com pagead2.googlesyndication.com *.gstatic.com gstatic.com blob: acerelocation.com birdeye.com *.birdeye.com *.clarity.ms *.bing.com data: ; script-src 'self' 'unsafe-inline' api.hubapi.com api.hubspot.com *.hubspot.com api.livechatinc.com cdn.livechatinc.com secure.livechatinc.com *.cht-srvc.net cht-srvc.net *.hscollectedforms.net *.hsforms.com *.hsforms.net js.hs-scripts.com *.doubleclick.net googleads.g.doubleclick.net px.ads.linkedin.com snap.licdn.com stats.g.doubleclick.net track.hubspot.com *.facebook.com *.facebook.net google.com *.google.com *.googletagmanager.com *.google-analytics.com *.typekit.net *.googleadservices.com js.usemessages.com js.hsadspixel.net js.hs-analytics.net js.hs-banner.com fonts.googleapis.com pagead2.googlesyndication.com *.gstatic.com gstatic.com blob: acerelocation.com birdeye.com *.birdeye.com static.hsappstatic.net *.hs-scripts.com *.clarity.ms www.youtube.com maps.googleapis.com places.googleapis.com *.paycomonline.net;
link<https://www.acerelocation.com/wp-json/>; rel="https://api.w.org/"
x-fw-hashrmy9awlc5l
content-encodinggzip
x-fw-version5.0.0
x-xss-protection1
x-content-type-optionsnosniff
x-fw-dynamicTRUE
x-fw-serverFlywheel/5.1.0
serverFlywheel/5.1.0
x-cacheableYES
fastly-restarts1
accept-rangesbytes
dateFri, 20 Mar 2026 15:02:19 GMT
x-served-bycache-fra-etou8220034-FRA, cache-fra-etou8220094-FRA
x-cacheMISS, HIT
x-cache-hits0, 0
x-timerS1774018940.830334,VS0,VE5
varyAccept-Encoding
x-fw-serveTRUE
x-fw-staticNO
x-fw-typeFLYWHEEL_BOT
content-length53986
statuscode200
http_versionHTTP/2

External factors

This website has excellent links from other websites.
This page has backlinks from 103 referring domains.
This page has 237 backlinks.
This page has backlinks from 73 different ip addresses.

Links from Wikipedia

No links from Wikipedia were found.

Robots.txt

# Default robots file version:2
User-agent: *
Disallow: /calendar/action*
Disallow: /events/action*
Allow: /*.css
Allow: /*.js
Disallow: /*?
Crawl-delay: 3

Similar sites

Search preview

www.acerelocation.com
Professional Movers | Moving Company | Ace Relocation
Professional, background-checked movers who care for you and your belongings throughout your local, long-distance, or international move.

Most important keywords

Following keywords were found. You can check the keyword optimization of this page for each keyword.

KeywordResultRecheck
Movers66%Check
re moving66%Check
move65%Check
Ace Relocation65%Check
Relocation64%Check
Ace64%Check
Professional Movers64%Check
Movers Moving61%Check
professional59%Check
Distance Movers57%Check
Show more keywords and terms

Automatically check acerelocation.com including all subpages at once!

Try for free
Guaranteed free of charge during trial period.

Cookie Policy

We use cookies to make our site work and also for analytics and advertising purposes. You can enable or disable optional cookies as desired. See the following links for more information.

Contact | Privacy

We need these so the site can function properly

So we can better understand how visitors use our website

So we can serve you tailored ads and promotions