Accc.gov.au - SEO Checker

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Overview of the SEO Check
Meta information
66% 
Page quality
79% 
Page structure
100% 
Link structure
96% 
Server
95% 
External factors
100% 
SEO Score
Response time
3.54 s
File size
109.20 kB
Words
983
Media files
11
Number of links
142 internal / 11 external

Task list of SEO Improvements

Meta specifications

Title
(Critically important)
Home | ACCC
The page title is too short. (126 pixels of 580 max pixel length) Optimize title
There are no duplicate words in the title
Meta description
(Critically important)
The ACCC is Australia's competition regulator and national consumer law champion. We promote competition and fair trading and regulate national infrastructure to make markets work for everyone.
The meta description is too long: 1214 pixels from max. 1000 pixels. Optimize description
Crawlability
(Critically important)
There are no problems in accessing the website.
Canonical URL
(Important)
https://www.accc.gov.au/
There is a valid canonical link specified.
Language
(Somewhat important)
Language detected in text: en
Language defined in HTML: en
Server location: Australia
The following language is defined by HTML: en
Alternate/Hreflang Links
(Somewhat important)
There are no alternate links specified on this page.
Other meta tags
(Somewhat important)
There is no rel next meta tag on this page.
There is no rel prev meta tag on this page.
Domain
(Somewhat important)
The domain is no subdomain.
The domain length is good.
The domain does not contain non-latin characters.
Page URL
(Somewhat important)
No parameters were found in the URL.
No session ID was found in the URL.
The URL does not have too many subdirectories.
Charset encoding
(Somewhat important)
The charset encoding (UTF-8) is set correctly.
Doctype
(Nice to have)
The doctype HTML 5 is set correctly.
The doctype is placed at first in the HTML code.
Favicon
(Nice to have)
The favicon is linked correctly.

Meta tags

NameValue
descriptionThe ACCC is Australia's competition regulator and national consumer law champion. We promote competition and fair trading and regulate national infrastructure to make markets work for everyone.
generatorDrupal 10 (https://www.drupal.org)
dcterms.titleHome | ACCC
dcterms.creatorAustralian Competition and Consumer Commission
dcterms.descriptionThe ACCC is Australia's competition regulator and national consumer law champion. We promote competition and fair trading and regulate national infrastructure to make markets work for everyone.
dcterms.publisherAustralian Competition and Consumer Commission
dcterms.contributorAustralian Competition and Consumer Commission
dcterms.date2025-07-01
dcterms.typeText
dcterms.formattext/html
dcterms.identifierhttps://www.accc.gov.au/
dcterms.languageen
dcterms.coverageAustralia
dcterms.rightsThis website is the property of the Australian Competition and Consumer Commission.
dcterms.audienceBusiness,Consumers,Industry,Media,First Nations peoples,Older Australians,People with a disability,Small business
GeneratorDrupal 10 (https://www.drupal.org)
MobileOptimizedwidth
HandheldFriendlytrue
viewportwidth=device-width, initial-scale=1.0
langen
twitter:cardsummary
twitter:site@acccgovau
twitter:imagehttps://www.accc.gov.au/sites/www.accc.gov.au/themes/acccgov_theme/images/og-image.png
fb:admins100009948060422
og:site_nameAustralian Competition and Consumer Commission
og:typewebsite
og:urlhttps://www.accc.gov.au/
og:titleHome | ACCC
og:descriptionThe ACCC is Australia's competition regulator and national consumer law champion. We promote competition and fair trading and regulate national infrastructure to make markets work for everyone.
og:imagehttps://www.accc.gov.au/sites/www.accc.gov.au/themes/acccgov_theme/images/og-image.png
charsetutf-8

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Page quality

Content
(Critically important)
Words from the H1 heading are not used in the page content.
This page contains 983 words. That's ok.
28% of the text are stop words.
The page contains a listing, which indicates a good text layout.
13 paragraphs were found on this page.
No placeholders texts or images were found.
There are no duplicates on the site.
The average number of words per sentence of 19.26 words is good.
Frames
(Critically important)
This page does not use a frameset.
Mobile optimization
(Somewhat important)
No Apple touch icon is specified.
A viewport "width=device-width, initial-scale=1.0" is provided.
Bold and strong tags
(Somewhat important)
The usage of strong and bold tags is perfect. We recommend the use of up to 20 tags for this page.
Image SEO
(Somewhat important)
Alt text (alternative text) is correctly used on all found images.
Social Networks
(Nice to have)
There are only a few social sharing widgets on the page. Make your website popular in social networks with social sharing widgets.
Additional markup
(Nice to have)
No additional page markup was found.
HTTPS
(Somewhat important)
This website uses HTTPS to protect privacy and integrity of the exchanged data.
All included files are also transferred via HTTPS.

Media list

URLAlt attributeTitle
..._theme/images/site-logo-small.svg?syi781ACCC logo
...v_theme/images/site-logo-full.svg?syi781ACCC logo
...heme/images/site-logo-full-lg.svg?syi781ACCC logo
..._theme/images/site-logo-print.svg?syi781ACCC logo
...report-media-thumbnail.png?itok=tVx_17VZ""
...ov_theme/images/speaker-quote-image.webpPicture of ACCC Chair Gina Cass-Gottlieb
...v_theme/images/call-to-action-image.webpPicture of ACCC staffs
...c/2023-02/logo-psa-new.png?itok=NZgiji9_Product Safety Australia
...07/NASC_SW_Logo_480x82.png?itok=JGWPmxoNScamwatch logo
...c/2023-02/logo-cdr-new.png?itok=rgdYYzynConsumer Data Right
.../acccgov_theme/images/site-logo-full.svgAustralian Competition and Consumer Commission home

Page structure

H1 heading
(Critically important)
We are Australia's national competition, consumer, fair trading and product safety regulator.
The H1 heading is perfect.
Headings
(Important)
The heading structure is perfect.

Heading structure

Heading levelContent
H1 We are Australia's national competition, consumer, fair trading and product safety regulator.
H2 Our priorities
H2 Work on some of the biggest issues facing consumers and businesses.
H2 Related sites
H2 Footer menu
H3 Regulatory reform in digital platform markets is needed to improve competition and consumer outcomes
H3 Unsafe products in online marketplaces among ACCC product safety priorities
H3 Australian Gas Networks in court over alleged greenwashing
H3 Warning issued after ACCC phone numbers spoofed by scammers
H3 Optus agrees to $100m penalty, subject to court approval, for unconscionable conduct
H3 Merger reform
H3 Card surcharges
H3 Greenwashing and environmental claims
H3 Product Safety
H3 Scamwatch
H3 Consumer Data Right
Some anchor texts are used more than once.
The number of internal links is ok.
None of the anchor texts is too long.
All internal links are not using dynamic parameters.
There are 11 external links on this page.

Found links on this page

LinkAttributesAnchor text
https://www.accc.gov.au/Anchor Skip to content
https://www.accc.gov.au/Anchor Skip to navigation
https://www.accc.gov.au/Anchor Skip to search
/news-centreNews centre
/contact-usContact
https://www.nasc.gov.au/External Subdomain NASC
https://www.scamwatch.gov.au/External Subdomain Scamwatch
https://www.productsafety.gov.au/External Subdomain Product Safety
https://www.accc.gov.au/IMG-ALT ACCC logo
A-TITLE ACCC home
https://www.accc.gov.au/consumersConsumers Expand submenu for "Consumers"
/consumers/buying-products-and...Buying products and services
/consumers/advertising-and-pro...Advertising and promotions
/consumers/competition-and-why...Competition and why it matters
/consumers/pricingPricing
/consumers/problem-with-a-prod...Problem with a product or service you bought
/consumers/stay-protectedStay protected
/consumers/debtDebt
/consumers/specific-products-a...Specific products and activities
/consumers/petrol-and-fuelPetrol and fuel
/consumers/telecommunications-...Telecommunications and internet
https://www.accc.gov.au/businessBusiness Expand submenu for "Business"
/business/selling-products-and...Selling products and services
/business/advertising-and-prom...Text duplicate Advertising and promotions
/business/pricingText duplicate Pricing
/business/specific-products-an...Text duplicate Specific products and activities
/business/problem-with-a-produ...Problem with a product or service you sold
/business/business-operations-...Business operations and costs
/business/competition-and-exem...Competition and exemptions
/business/compliance-and-enfor...Compliance and enforcement
/business/mergers-and-acquisit...Mergers and acquisitions
/business/industry-codesIndustry codes
/business/small-businessSmall business
/by-industryBy industry Expand submenu for "By industry"
/by-industry/regulated-infrast...Regulated infrastructure
/by-industry/regulated-infrast...Regulatory projects
/by-industry/agricultureAgriculture
/by-industry/banking-and-financeBanking and finance
/by-industry/cars-and-vehiclesCars and vehicles
/by-industry/childcareChildcare
/by-industry/digital-platforms...Digital platforms and services
/by-industry/energyEnergy
/by-industry/food-and-groceriesFood and groceries
/by-industry/franchisingFranchising
/by-industry/insuranceInsurance
/by-industry/petrol-and-fuelText duplicate Petrol and fuel
/by-industry/postal-servicesPostal services
/by-industry/rail-shipping-and...Rail, shipping and ports
/by-industry/telecommunication...Text duplicate Telecommunications and internet
/by-industry/travel-and-airportsTravel and airports
/by-industry/waterWater
/inquiries-and-consultationsInquiries and consultations Expand submenu for "Inquiries and consultations"
/inquiries-and-consultations/c...Childcare inquiry 2023
/inquiries-and-consultations/d...Digital platform services inquiry 2020-25
/inquiries-and-consultations/e...Electricity market monitoring inquiry 2018-25
/inquiries-and-consultations/g...Gas inquiry 2017-30
/inquiries-and-consultations/r...Regional mobile infrastructure inquiry 2022-23
/inquiries-and-consultations/r...Retail deposits inquiry 2023
/inquiries-and-consultations/s...Supermarkets inquiry 2024-25
/inquiries-and-consultations/f...Finalised inquiries
/inquiries-and-consultations/a...ACCC consultations
/inquiries-and-consultations/a...Consultation hub
/inquiries-and-consultations/a...Merger regime changes consultations
/inquiries-and-consultations/a...Competition exemption consultations
/inquiries-and-consultations/a...ACCC submissions to external consultations
/inquiries-and-consultations/c...Consultative committees
/public-registersPublic registers Expand submenu for "Public registers"
/public-registers/browse-publi...Browse public registers
/public-registers/infringement...Infringement notices register
/public-registers/public-warni...Public warning notice register
/public-registers/undertakings...Undertakings registers
/public-registers/undertakings...Section 87B undertakings register
/public-registers/undertakings...Section 93AA undertakings register
/public-registers/undertakings...Section 163 undertakings register
/public-registers/undertakings...General undertakings register
/public-registers/authorisatio...Authorisations and notifications registers
/public-registers/authorisatio...Authorisations register
/public-registers/authorisatio...Collective bargaining notifications register
/public-registers/authorisatio...Exclusive dealing notifications register
/public-registers/authorisatio...Resale price maintenance notifications register
/public-registers/certificatio...Certification trade marks register
/public-registers/class-exempt...Class exemptions register
/public-registers/gas-registersGas registers
/public-registers/gas-register...Conditional Ministerial exemptions for gas suppliers
/public-registers/gas-register...Small gas supplier exemptions register
/public-registers/gas-register...Gas price cap exemptions register
/public-registers/mergers-regi...Mergers registers
/public-registers/mergers-regi...Acquisitions register
/public-registers/mergers-regi...Public informal merger reviews register
/public-registers/mergers-regi...Merger authorisations register
/public-registers/mergers-regi...Merger authorisations direct to Tribunal 2007-17 register
/public-registers/access-to-se...Access to services registers
/public-registers/consumer-dat...Consumer data right exemptions register
/public-registers/designated-c...Designated complaints register
/public-registers/digital-id-r...Digital ID registers
/public-registers/digital-id-r...Accredited entities register
/public-registers/digital-id-r...Australian Government Digital ID System register
/public-registers/price-notifi...Price notifications register
/public-registers/shipping-inv...Shipping investigations register
/public-registers/telecommunic...Telecommunications registers
/public-registers/historical-r...Historical registers
https://www.accc.gov.au/about-usAbout us Expand submenu for "About us"
/about-us/accc-prioritiesACCC priorities
/about-us/accc-role-and-structureACCC role and structure
/about-us/designated-complaintsDesignated complaints
/about-us/freedom-of-informationFreedom of information
/about-us/national-anti-scam-c...National Anti-Scam Centre
/about-us/contact-us-or-report...Contact us or report an issue
/about-us/newsNews
/news-centreACCC news centre
/about-us/news/sign-up-to-news...Sign up to newsletters
/about-us/news/subscribe-to-me...Subscribe to media releases and speeches
/about-us/publicationsPublications
/about-us/our-campaignsOur campaigns
/about-us/careersCareers
/about-us/careers/current-vaca...Current vacancies
/about-us/careers/graduate-opp...Graduate opportunities
/about-us/careers/working-with-usWorking with us
/about-us/conferences-and-eventsConferences and events
/about-us/international-relationsInternational relations
/about-us/other-languagesOther languages
/about-us/australian-competiti...Find out about our priorities
/consumers/buying-products-and...Find out about consumer rights and guarantees
/consumers/protecting-yourself...Stay protected from scams
/about-us/contact-usReport an issue to the ACCC
/public-registers/mergers-regi...Find mergers under investigation
/consumers/protecting-yourself...Learn how to check if a product is safe
/business/competition-and-exem...Report a cartel
/about-us/careers/working-with-usWork with us
/media-release/regulatory-refo...Regulatory reform in digital platform markets is needed to improve competition and consumer outcomes
/media-release/unsafe-products...Unsafe products in online marketplaces among ACCC product safety priorities
/media-release/australian-gas-...Australian Gas Networks in court over alleged greenwashing
/media-release/warning-issued-...Warning issued after ACCC phone numbers spoofed by scammers
/media-release/optus-agrees-to...Optus agrees to $100m penalty, subject to court approval, for unconscionable conduct
/news-centreView all news
/business/mergers-and-acquisit...Merger reform
/business/pricing/card-surchargesCard surcharges
/business/advertising-and-prom...Greenwashing and environmental claims
/about-us/careers/working-with-usWhy work here?
/about-us/careers/current-vaca...View all vacancies
https://www.productsafety.gov.au/External Subdomain Text duplicate Product Safety
https://www.scamwatch.gov.au/External Subdomain Text duplicate Scamwatch
https://www.cdr.gov.au/External Subdomain Consumer Data Right
https://www.facebook.com/acccg...External Subdomain ACCC Consumer Rights Facebook
https://twitter.com/acccgovauExternal ACCC Twitter
https://instagram.com/acccgovauExternal ACCC Instagram
https://www.youtube.com/acccvi...External Subdomain ACCC YouTube
https://au.linkedin.com/compan...External Subdomain ACCC Linkedin
/about-us/using-our-website/ac...Accessibility
/about-us/using-our-website/co...Cookies
A-TITLE Cookies and website analytics
/about-us/using-our-website/di...Disclaimer and copyright
/about-us/using-our-website/gl...Glossary
/about-us/using-our-website/vu...Subdomain Vulnerability disclosure
/about-us/using-our-website/pr...Privacy

Server configuration

HTTP redirects
(Critically important)
This page redirects to "https://www.accc.gov.au/"
HTTP header
(Important)
No X-Powered HTTP header is sent.
The web server transmits the web page (HTML) in compressed form.
Performance
(Somewhat important)
The page response time is very slow (3.54 seconds). The response time should be less than 0.4 seconds. Slow websites are bad for search engine bots and also result in bad user experience.
The file size of the HTML document is fine (109 kB).

HTTP Response Header

NameValue
cache-controlmust-revalidate, no-cache, private
dateTue, 01 Jul 2025 05:39:42 GMT
x-drupal-dynamic-cacheMISS
content-languageen
x-content-type-optionsnosniff
x-frame-optionsSAMEORIGIN
expiresSun, 19 Nov 1978 05:00:00 GMT
x-generatorDrupal 10 (https://www.drupal.org)
x-drupal-cacheHIT
strict-transport-securitymax-age=31536000; includeSubDomains; preload
varyAccept-Encoding
content-encodinggzip
content-length18409
content-typetext/html; charset=UTF-8
serverApache
statuscode200
http_versionHTTP/2

External factors

This page is referenced by wikipedia.
This website has excellent links from other websites.
This page has backlinks from 2,922 referring domains.
This page has 77,311 backlinks.
This page has backlinks from 1,447 different ip addresses.

Links from Wikipedia

You can find more links using Wikipedia search

Robots.txt

#
# robots.txt
#
# This file is to prevent the crawling and indexing of certain parts
# of your site by web crawlers and spiders run by sites like Yahoo!
# and Google. By telling these "robots" where not to go on your site,
# you save bandwidth and server resources.
#
# This file will be ignored unless it is at the root of your host:
# Used:    http://example.com/robots.txt
# Ignored: http://example.com/site/robots.txt
#
# For more information about the robots.txt standard, see:
# http://www.robotstxt.org/robotstxt.html

User-agent: *
# CSS, JS, Images
Allow: /core/*.css$
Allow: /core/*.css?
Allow: /core/*.js$
Allow: /core/*.js?
Allow: /core/*.gif
Allow: /core/*.jpg
Allow: /core/*.jpeg
Allow: /core/*.png
Allow: /core/*.svg
Allow: /profiles/*.css$
Allow: /profiles/*.css?
Allow: /profiles/*.js$
Allow: /profiles/*.js?
Allow: /profiles/*.gif
Allow: /profiles/*.jpg
Allow: /profiles/*.jpeg
Allow: /profiles/*.png
Allow: /profiles/*.svg
# Directories
Disallow: /core/
Disallow: /profiles/
# Files
Disallow: /README.txt
Disallow: /web.config
# Paths (clean URLs)
Disallow: /admin/
Disallow: /comment/reply/
Disallow: /filter/tips
Disallow: /node/add/
Disallow: /search/
Disallow: /user/register/
Disallow: /user/password/
Disallow: /user/login/
Disallow: /user/logout/
# Paths (no clean URLs)
Disallow: /index.php/admin/
Disallow: /index.php/comment/reply/
Disallow: /index.php/filter/tips
Disallow: /index.php/node/add/
Disallow: /index.php/search/
Disallow: /index.php/user/password/
Disallow: /index.php/user/register/
Disallow: /index.php/user/login/
Disallow: /index.php/user/logout/

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Search preview

www.accc.gov.au
Home | ACCC
The ACCC is Australia's competition regulator and national consumer law champion. We promote competition and fair trading and regulate national infrastructure to make markets work for everyone.

Most important keywords

Following keywords were found. You can check the keyword optimization of this page for each keyword.

KeywordResultRecheck
ACCC81%Check
Consumer68%Check
Competition68%Check
Australia68%Check
National62%Check
regulator62%Check
fair trading62%Check
fair58%Check
trading58%Check
Product56%Check
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