About.pypl.com - SEO Checker

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Overview of the SEO Check
Meta information
79% 
Page quality
54% 
Page structure
79% 
Link structure
82% 
Server
40% 
External factors
100% 
SEO Score
Response time
1.65 s
File size
52.10 kB
Words
237
Media files
6
Number of links
55 internal / 23 external

Task list of SEO Improvements

Meta specifications

Title
(Critically important)
PayPal, Inc. - About Us
The length of the page title is perfect. (208 pixels out of 580 max pixel length)
There are no duplicate words in the title
Meta description
(Critically important)
The meta description is missing.
Crawlability
(Critically important)
There are no problems in accessing the website.
Canonical URL
(Important)
No canonical link is specified.
Language
(Somewhat important)
Language detected in text: en
Language defined in HTML: en-us
Server location: Canada
The following language is defined by HTML: en-us
Alternate/Hreflang Links
(Somewhat important)
There are no alternate links specified on this page.
Other meta tags
(Somewhat important)
There is no rel next meta tag on this page.
There is no rel prev meta tag on this page.
Domain
(Somewhat important)
This page is hosted on a subdomain. Use a top level domain for better SEO results.
The domain does not contain non-latin characters.
Page URL
(Somewhat important)
No parameters were found in the URL.
No session ID was found in the URL.
The URL does not have too many subdirectories.
Charset encoding
(Somewhat important)
The charset encoding (UTF-8) is set correctly.
Doctype
(Nice to have)
The doctype HTML 5 is set correctly.
The doctype is placed at first in the HTML code.
Favicon
(Nice to have)
The favicon is linked correctly.

Meta tags

NameValue
viewportwidth=device-width, initial-scale=1
google-site-verification0Z6OhC4vfKdSCpQLCmCYg9EHhBORZV-YJ2uPZTcHL_E
langen-us
Content-typetext/html; charset=UTF-8
Page-EnterRevealTrans(Duration=0,Transition=0)
X-UA-CompatibleIE=edge,chrome=1

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Page quality

Content
(Critically important)
There are only 237 words on this page. Use at least 250 words to provide useful information.
Only 2 paragraph/s was/were found on this page.
27.8% of the text are stop words.
Keywords used in the page title are also used in the page content. That's good!
The page contains a listing, which indicates a good text layout.
No placeholders texts or images were found.
There are no duplicates on the site.
The average number of words per sentence of 17 words is good.
Frames
(Critically important)
This page does not use a frameset.
Mobile optimization
(Somewhat important)
No Apple touch icon is specified.
A viewport "width=device-width, initial-scale=1" is provided.
Bold and strong tags
(Somewhat important)
The usage of strong and bold tags is perfect. We recommend the use of up to 6 tags for this page.
Image SEO
(Somewhat important)
Alt text (alternative text) is correctly used on all found images.
Social Networks
(Nice to have)
This page is optimized perfectly for social networks.
Additional markup
(Nice to have)
No additional page markup was found.
HTTPS
(Somewhat important)
This website uses HTTPS to protect privacy and integrity of the exchanged data.
All included files are also transferred via HTTPS.

Media list

URLAlt attributeTitle
...files/design/logos/paypal_logo_white.pngPayPal Logo
...files/design/logos/paypal-about-logo.svgPayPal Logo
...om/210152132/files/design/who-we-are.jpgWho we are image
...2132/files/images/2023/09/AD003_0627.jpgValues in Action image
...2/files/design/powering-giving_small.jpgGives image
...32/files/design/svg/logo-footer-2025.svgPayPal Logo

Page structure

H1 heading
(Critically important)
There is no H1 heading specified.
Headings
(Important)
The structure of headings is missing one or more levels. Do not skip heading levels.

Heading structure

Heading levelContent
H2 Site Search
H2 Latest news
H2 Stay connected
H3 Who we are
H3 How we work
H3 Our impact
Some anchor texts are used more than once.
The number of internal links is ok.
None of the anchor texts is too long.
All internal links are not using dynamic parameters.
There are 23 external links on this page.

Found links on this page

LinkAttributesAnchor text
/about-us/default.aspxAnchor Skip to main content
/about-us/default.aspxAnchor Text duplicate Skip to main content
https://about.pypl.com/IMG-ALT PayPal Logo
/who-we-are/default.aspxSubdomain Who we are
/who-we-are/mission-vision-val...Subdomain Mission & values
/who-we-are/history-and-facts/...Subdomain History & facts
/who-we-are/executive-leadersh...Subdomain Executive leadership
https://investor.pypl.com/gove...New window External Subdomain Board of Directors
/how-we-work/default.aspxSubdomain How we work
/how-we-work/trust-and-privacy...Subdomain Trust & privacy
/how-we-work/responsible-busin...Subdomain Responsible business practices
/how-we-work/employees-and-cul...Subdomain Employees & culture
/how-we-work/issues-and-advoca...Subdomain Issues & advocacy
/how-we-work/reporting/default...Subdomain Reporting & other resources
/our-impact/CommunitiesOur impact
/our-impact/customers/default....Subdomain Customers
/our-impact/Communities/defaul...Subdomain Communities
/our-impact/Communities/poweri...Subdomain Enabling generosity
/our-impact/Communities/streng...Subdomain Strengthening communities
/our-impact/Communities/enviro...Subdomain Environmental sustainability
https://investor.pypl.com/home...New window External Subdomain Investors
https://newsroom.paypal-corp.com/New window External Subdomain Newsroom
https://www.paypal.com/us/weba...New window External Subdomain Work With Us
/about-us/default.aspxSubdomain About Us
/who-we-are/default.aspxSubdomain Text duplicate Who we are
/who-we-are/mission-vision-val...Subdomain Text duplicate Mission & values
/who-we-are/history-and-facts/...Subdomain Text duplicate History & facts
/who-we-are/executive-leadersh...Subdomain Text duplicate Executive leadership
https://investor.pypl.com/gove...New window External Subdomain Text duplicate Board of Directors
/how-we-work/default.aspxSubdomain Text duplicate How we work
/how-we-work/trust-and-privacy...Subdomain Text duplicate Trust & privacy
/how-we-work/responsible-busin...Subdomain Text duplicate Responsible business practices
/how-we-work/employees-and-cul...Subdomain Text duplicate Employees & culture
/how-we-work/issues-and-advoca...Subdomain Text duplicate Issues & advocacy
/how-we-work/reporting/default...Subdomain Text duplicate Reporting & other resources
/our-impact/CommunitiesText duplicate Our impact
/our-impact/customers/default....Subdomain Text duplicate Customers
/our-impact/Communities/defaul...Subdomain Text duplicate Communities
/our-impact/Communities/poweri...Subdomain Text duplicate Enabling generosity
/our-impact/Communities/streng...Subdomain Text duplicate Strengthening communities
/our-impact/Communities/enviro...Subdomain Text duplicate Environmental sustainability
https://investor.pypl.com/home...New window External Subdomain Text duplicate Investors
https://newsroom.paypal-corp.com/New window External Subdomain Text duplicate Newsroom
https://www.paypal.com/us/weba...New window External Subdomain Text duplicate Work With Us
/who-we-are/default.aspxExplore PayPal
/how-we-work/default.aspxLearn how
/our-impact/Communities/defaul...Subdomain Find out more
https://newsroom.paypal-corp.com/New window External Subdomain Go to Newsroom
https://about.pypl.com/Text duplicate IMG-ALT PayPal Logo
https://www.paypal.com/us/weba...New window External Subdomain Work with us
/who-we-are/default.aspxText duplicate Who we are
/who-we-are/mission-vision-and...Mission & Values
/who-we-are/history-and-facts/...History & Facts
/who-we-are/executive-leadersh...Executive Leadership
https://investor.pypl.com/gove...New window External Subdomain Text duplicate Board of Directors
/how-we-work/default.aspxText duplicate How we work
/how-we-work/trust-and-privacy...Trust & Privacy
/how-we-work/responsible-busin...Responsible Business Practices
/how-we-work/employees-and-cul...Employees & Culture
/how-we-work/issues-and-advoca...Issues & Advocacy
/how-we-work/reporting/default...Reporting & Other Resources
/our-impact/Communities/defaul...Text duplicate Our impact
/values-in-action/improving-fi...Text duplicate Customers
/values-in-action/powering-giv...Enabling Generosity
/values-in-action/strengthenin...Strengthening Communities
/values-in-action/environmenta...Environmental Sustainability
https://investor.pypl.com/home...New window External Subdomain Text duplicate Investors
https://newsroom.paypal-corp.com/New window External Subdomain Text duplicate Newsroom
https://paypal.vc/home/default...New window External PayPal Ventures
https://www.facebook.com/PayPalNew window External Subdomain Facebook
https://www.linkedin.com/compa...New window External Subdomain LinkedIn
https://twitter.com/PayPalNew window External Twitter
https://www.instagram.com/paypal/New window External Subdomain Instagram
https://www.q4inc.com/Powered-...New window External Subdomain Powered By Q4 Inc. 5.158.0.3 (opens in new window)
https://www.paypal.com/us/weba...New window External Subdomain Accessibility
https://www.paypal.com/us/weba...New window External Subdomain Privacy
https://www.paypal.com/us/weba...New window External Subdomain Legal
https://www.paypal.com/us/homeExternal Subdomain Feedback

Server configuration

HTTP redirects
(Critically important)
This page redirects to "https://about.pypl.com/about-us/default.aspx"
HTTP header
(Important)
The HTML page should be transferred using GZip compression.
No X-Powered HTTP header is sent.
Performance
(Somewhat important)
The page response time is very slow (1.65 seconds). The response time should be less than 0.4 seconds. Slow websites are bad for search engine bots and also result in bad user experience.
The file size of the HTML document is fine (52 kB).

HTTP Response Header

NameValue
dateSun, 27 Jul 2025 08:51:13 GMT
content-typetext/html; charset=utf-8
content-length53334
cf-ray965ae4c7fc44782f-CDG
cf-cache-statusHIT
accept-rangesbytes
cache-controlpublic, max-age=10, stale-if-error=86400, stale-while-revalidate=86400
etag"420c60c47554c89f312036be4ad848d2"
strict-transport-securitymax-age=31536000; includeSubDomains; preload
varyAccept-Encoding
x-content-type-optionsnosniff
x-permitted-cross-domain-policiesnone
x-xss-protection0
server-timingcfCacheStatus;desc="HIT"
servercloudflare
statuscode200
http_versionHTTP/2

External factors

This website has excellent links from other websites.
This page has backlinks from 204 referring domains.
This page has 18,070 backlinks.
This page has backlinks from 192 different ip addresses.

Links from Wikipedia

No links from Wikipedia were found.

Robots.txt

User-agent: *
Crawl-delay: 10
Allow: /

User-agent: Eluta.ca
Crawl-delay: 60
Allow: /

User-agent: MS Search 6.0 Robot
Crawl-delay: 60
Allow: /

User-agent: gsa-crawler
Crawl-delay: 60
Allow: /

Similar sites

Search preview

about.pypl.com › about-us › default.aspx
PayPal, Inc. - About Us

Most important keywords

Following keywords were found. You can check the keyword optimization of this page for each keyword.

KeywordResultRecheck
PayPal50%Check
Inc46%Check
work38%Check
Site Search38%Check
impact38%Check
Latest38%Check
news38%Check
Stay38%Check
connected38%Check
new38%Check
Show more keywords and terms

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