988lifeline.org - SEO Checker

Overview of the SEO Check
Meta information
77% 
Page quality
67% 
Page structure
95% 
Link structure
92% 
Server
91% 
External factors
100% 
SEO Score
Response time
0.20 s
File size
292.40 kB
Words
472
Media files
4
Number of links
74 internal / 10 external

Task list of SEO Improvements

Meta specifications

Title
(Critically important)
988 Lifeline - If you need emotional support, reach out to the national mental health hotline: 988.
The page title should be shorter than 580 pixels. It is 858 pixels long. Optimize title
There are no duplicate words in the title
Meta description
(Critically important)
At the 988 Suicide & Crisis Lifeline, we understand that life’s challenges can sometimes be difficult. Whether you’re facing mental health struggles…
The length of the meta description is perfect. (908 pixels out of 1000 max pixel length)
Crawlability
(Critically important)
There are no problems in accessing the website.
Canonical URL
(Important)
https://988lifeline.org/
There is a valid canonical link specified.
Language
(Somewhat important)
Language detected in text: en
Language defined in HTML: en-us
Server location: Canada
The following language is defined by HTML: en-us
Alternate/Hreflang Links
(Somewhat important)
Language for link pointing to page itself inaccurate
Other meta tags
(Somewhat important)
There is no rel next meta tag on this page.
There is no rel prev meta tag on this page.
Domain
(Somewhat important)
The domain is no subdomain.
The domain length is good.
The domain does not contain non-latin characters.
Page URL
(Somewhat important)
No parameters were found in the URL.
No session ID was found in the URL.
The URL does not have too many subdirectories.
Charset encoding
(Somewhat important)
The charset encoding (UTF-8) is set correctly.
Doctype
(Nice to have)
The doctype HTML 5 is set correctly.
The doctype is placed at first in the HTML code.
Favicon
(Nice to have)
The favicon is linked correctly.

Meta tags

NameValue
viewportwidth=device-width, initial-scale=1
robotsmax-snippet:-1,max-image-preview:large,max-video-preview:-1
descriptionAt the 988 Suicide & Crisis Lifeline, we understand that life’s challenges can sometimes be difficult. Whether you’re facing mental health struggles…
apple-mobile-web-app-title988 Lifeline
application-name988 Lifeline
msapplication-TileColor#2b5797
msapplication-config/wp-content/themes/beast/favicons/browserconfig.xml?v=2
theme-color#001A4E
langen-us
twitter:cardsummary_large_image
twitter:title988 Lifeline
twitter:descriptionAt the 988 Suicide & Crisis Lifeline, we understand that life’s challenges can sometimes be difficult. Whether you’re facing mental health struggles, emotional distress, alcohol or drug use concerns…
twitter:imagehttps://988lifeline.org/wp-content/uploads/2024/06/988-hero.png
og:typewebsite
og:localeen_US
og:site_name988 Lifeline
og:title988 Lifeline
og:descriptionAt the 988 Suicide & Crisis Lifeline, we understand that life’s challenges can sometimes be difficult. Whether you’re facing mental health struggles, emotional distress, alcohol or drug use concerns…
og:urlhttps://988lifeline.org/
og:imagehttps://988lifeline.org/wp-content/uploads/2024/06/988-hero.png
og:image:width2048
og:image:height1072
charsetUTF-8

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Page quality

Content
(Critically important)
There are only 472 words on this page. Good pages should have about 800 words of useful content.
28.2% of the text are stop words.
Keywords used in the page title are also used in the page content. That's good!
Words from the H1 heading are used in the page content.
The page contains a listing, which indicates a good text layout.
5 paragraphs were found on this page.
No placeholders texts or images were found.
There are no duplicates on the site.
The average number of words per sentence of 10.88 words is good.
Frames
(Critically important)
This page does not use a frameset.
Mobile optimization
(Somewhat important)
A viewport "width=device-width, initial-scale=1" is provided.
At least one Apple touch icon is specified.
Bold and strong tags
(Somewhat important)
The usage of strong and bold tags is perfect. We recommend the use of up to 9 tags for this page.
Image SEO
(Somewhat important)
4 images have no alt attribute. The content of alt attributes is used by search engines.
Social Networks
(Nice to have)
This page is optimized perfectly for social networks.
Additional markup
(Nice to have)
No additional page markup was found.
HTTPS
(Somewhat important)
This website uses HTTPS to protect privacy and integrity of the exchanged data.
All included files are also transferred via HTTPS.

Media list

URLAlt attributeTitle
...nt/uploads/2024/06/988-hero-1440x480.pngNo alt attribute provided
...t/uploads/2024/06/988-hero6-1366x715.jpgNo alt attribute provided
...t/uploads/2024/06/988-hero7-1366x715.jpgNo alt attribute provided
...t/uploads/2024/06/988-hero1-1366x715.jpgNo alt attribute provided

Page structure

H1 heading
(Critically important)
988 Lifeline
The H1 heading is too short (12 characters). It should be at least 20 Characters long.
Headings
(Important)
The heading structure is perfect.

Heading structure

Heading levelContent
H1 988 Lifeline
H2 If you need to talk, the 988 Lifeline is here.
H2 What to Expect
H2 Find Support for a Friend or Loved One
H2 Get in Touch
H2 You are opening a new tab.
Some anchor texts are used more than once.
The number of internal links is ok.
None of the anchor texts is too long.
All internal links are not using dynamic parameters.
There are 10 external links on this page.
LinkAttributesAnchor text
https://988lifeline.org/Anchor Skip to content
/es/inicio/¡Los servicios de texto y chat de 988 Lifeline ya están disponibles en Español!
https://chat.988lifeline.org/External Subdomain Chat
/deaf-hard-of-hearing-hearing-...Deaf/HoH
https://988lifeline.org/988 Lifeline
https://988lifeline.org/Anchor Menu
https://chat.988lifeline.org/External Subdomain Text duplicate Chat
/deaf-hard-of-hearing-hearing-...Text duplicate Deaf/HoH
https://988lifeline.org/Home
https://988lifeline.org/get-help/Get Help
/get-help/what-to-expect/What to Expect
/help-yourself/Help Yourself
/help-yourself/americanindian-...American Indian, Alaska Natives, Indigenous Peoples
/help-yourself/asian-american-...Asian American, Native Hawaiian, and Pacific Islander
/help-yourself/attempt-survivors/Attempt Survivors
/help-yourself/black-mental-he...Black Mental Health
/deaf-hard-of-hearing-hearing-...Deaf, Hard of Hearing, Hearing Loss
/help-yourself/disaster-surviv...Disaster Survivors
/help-yourself/hispanic-latino...Hispanic/Latino Mental Health
/help-yourself/lgbtqi/LGBTQI+
/help-yourself/loss-survivors/Loss Survivors
/help-yourself/individuals-wit...People with Neurodivergence
/help-yourself/veterans-servic...Veterans & Service Members
/help-yourself/youth/Youth
/help-someone-else/Help Someone Else
https://988lifeline.org/learn/Learn
/learn/our-crisis-centers/Our Crisis Centers
https://988lifeline.org/stories/Stories of Hope and Recovery
/stories/addiction/Addiction
/stories/anxiety/Anxiety
/stories/borderline-personalit...Borderline Personality Disorder
/stories/depression/Depression
/stories/eating-disorder/Eating Disorder
/stories/gender-identity/Gender Identity
/stories/ptsd/PTSD
/stories/recent-suicide-attempt/Recent Suicide Attempt
/stories/self-harm/Self Harm
/stories/sexuality/Sexuality
/stories/suicidal-thoughts/Suicidal Thoughts
/stories/suicide-loss-survivor/Suicide Loss Survivor
/learn/glossary/Mental Health & Suicide Prevention Glossary
/get-involved/Get Involved
/get-involved/careers/Careers
https://988lifeline.org/donate/Donate
/promote-national-suicide-prev...Promote National Suicide Prevention Month
/professionals/Providers & Professionals
/professionals/best-practices/Best Practices
/professionals/our-network/Our Network
/professionals/initiatives/Professional Initiatives
/professionals/research/Research and Evaluation
/faq-topics/FAQs
/faq/about-us/About Us
/faq/988-lifeline-chat/988 Lifeline Chat
/faq/calling-the-988-lifeline/Calling the 988 Lifeline
/faq/texting-the-988-lifeline/Texting the 988 Lifeline
/faq/promoting-or-joining-the-...Promoting or Joining the Lifeline
/faq/research-and-evaluation/Text duplicate Research and Evaluation
/faq/fundraising-and-donations/Fundraising and Donations
/media-resources/Media Resources
https://988lifeline.org/about/About 988
/interpretation-services/Interpretation Services
https://chat.988lifeline.org/External Subdomain Text duplicate Chat
/deaf-hard-of-hearing-hearing-...Text duplicate Deaf/HoH
/get-help/what-to-expect/Text duplicate What to Expect
/help-someone-else/Text duplicate Help Someone Else
https://988lifeline.org/Anchor Return to Top
https://988lifeline.org/Text duplicate 988 Lifeline
https://www.samhsa.gov/External Subdomain SAMHSA.gov
https://www.vibrant.org/External Subdomain Vibrant.org
/contact-us/Contact Us
/deaf-hard-of-hearing-hearing-...Text duplicate Deaf, Hard of Hearing, Hearing Loss
https://988lifeline.org/donate/Text duplicate Donate
/faq-topics/Frequently Asked Questions
/media-resources/Text duplicate Media Resources
/belonging-accessibility/Belonging & Accessibility
/confidentiality/Confidentiality
/privacy-policy/Privacy Policy
/terms-of-service/Terms of Service
https://www.hhs.gov/vulnerabil...New window External Subdomain Vulnerability Disclosure Policy
https://www.instagram.com/988l...New window External Subdomain See988 LifelineonInstagram
https://www.facebook.com/988li...New window External Subdomain See988 LifelineonFacebook
https://www.youtube.com/988Lif...New window External Subdomain See988 LifelineonYouTube
https://twitter.com/988LifelineNew window External See988 LifelineonX
/privacy-policy/Text duplicate Privacy Policy

Server configuration

HTTP redirects
(Critically important)
This page redirects to "https://988lifeline.org/"
HTTP header
(Important)
The X-powered header is sent within the response header. (unnecessary)
The web server transmits the web page (HTML) in compressed form.
Performance
(Somewhat important)
The page response time is excellent with 0.20 seconds.
The file size of the HTML document is fine (292 kB).

HTTP Response Header

NameValue
dateSat, 26 Jul 2025 13:39:36 GMT
content-typetext/html; charset=UTF-8
varyAccept-Encoding
x-powered-byWP Engine
link<https://988lifeline.org/wp-json/>; rel="https://api.w.org/"
x-cacheableSHORT
cache-controlmax-age=600, must-revalidate
x-cacheHIT: 15
x-cache-groupnormal
last-modifiedSat, 26 Jul 2025 13:25:35 GMT
cf-cache-statusHIT
age395
set-cookie281 Characters
servercloudflare
cf-ray96544ddbcc4a782a-CDG
content-encodingbr
alt-svch3=":443"; ma=86400
statuscode200
http_versionHTTP/2

External factors

This website has excellent links from other websites.
This page has backlinks from 54,740 referring domains.
This page has 2,949,736 backlinks.
This page has backlinks from 17,411 different ip addresses.

Links from Wikipedia

No links from Wikipedia were found.

Robots.txt

User-agent: *
Disallow: /wp-admin/
Allow: /wp-admin/admin-ajax.php

Sitemap: https://988lifeline.org/sitemap.xml
Sitemap: https://988lifeline.org/es/sitemap.xml

Search preview

988lifeline.org
988 Lifeline - If you need emotional support, reach out to the nati...
At the 988 Suicide & Crisis Lifeline, we understand that life’s challenges can sometimes be difficult. Whether you’re facing mental health struggles…

Most important keywords

Following keywords were found. You can check the keyword optimization of this page for each keyword.

KeywordResultRecheck
Lifeline91%Check
988 Lifeline91%Check
988 Suicide Crisis Lifeline71%Check
Mental Health58%Check
national mental health54%Check
mental health hotline54%Check
national mental health hotline52%Check
facing mental health51%Check
need50%Check
Support49%Check

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