686.com - SEO Checker

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Overview of the SEO Check
Meta information
51% 
Page quality
65% 
Page structure
88% 
Link structure
25% 
Server
54% 
External factors
100% 
SEO Score
Response time
0.89 s
File size
1,674.70 kB
Words
4553
Media files
452
Number of links
468 internal / 22 external

Task list of SEO Improvements

Meta specifications

Title
(Critically important)
686 Technical Apparel — Outdoor, Snowboard, and Ski Gear – 686.com
The page title should be shorter than 580 pixels. It is 642 pixels long. Optimize title
There are no duplicate words in the title
Meta description
(Critically important)
686 creates innovative products to help you reach your summit—whatever that may be. Our gear spans winter outerwear for snowboarding and skiing to technical apparel for outdoor activities.
The meta description is too long: 1177 pixels from max. 1000 pixels. Optimize description
Crawlability
(Critically important)
There are no problems in accessing the website.
Canonical URL
(Important)
https://www.686.com/
There is a valid canonical link specified.
Language
(Somewhat important)
Language detected in text: en
Language defined in HTML: en
Server location: Canada
The following language is defined by HTML: en
Alternate/Hreflang Links
(Somewhat important)
An URL is specified multiple times in alternate links.
Language for link pointing to page itself inaccurate
Other meta tags
(Somewhat important)
There is no rel next meta tag on this page.
There is no rel prev meta tag on this page.
Domain
(Somewhat important)
The domain is no subdomain.
The domain length is good.
The domain does not contain non-latin characters.
Page URL
(Somewhat important)
No parameters were found in the URL.
No session ID was found in the URL.
The URL does not have too many subdirectories.
Charset encoding
(Somewhat important)
The charset encoding (UTF-8) is set correctly.
Doctype
(Nice to have)
The doctype HTML 5 is set correctly.
The doctype is placed at first in the HTML code.
Favicon
(Nice to have)
The favicon is linked correctly.

Meta tags

NameValue
viewportwidth=device-width,initial-scale=1
theme-colorEmpty
description686 creates innovative products to help you reach your summit—whatever that may be. Our gear spans winter outerwear for snowboarding and skiing to technical apparel for outdoor activities.
google-site-verificationhwvMvmFdjR2mzX0x5GwUCp20h649TwdINndYu47C0SE
facebook-domain-verificationzmi343bgs43zrhlywx81zzgxf3pyzs
shopify-digital-wallet/13432655/digital_wallets/dialog
shopify-checkout-api-token7d0597802628fae8c167a1e60462eaa3
langen
twitter:cardsummary_large_image
twitter:title686 Technical Apparel — Outdoor, Snowboard, and Ski Gear
twitter:description686 creates innovative products to help you reach your summit—whatever that may be. Our gear spans winter outerwear for snowboarding and skiing to technical apparel for outdoor activities.
og:site_name686.com
og:urlhttps://www.686.com/
og:title686 Technical Apparel — Outdoor, Snowboard, and Ski Gear
og:typewebsite
og:description686 creates innovative products to help you reach your summit—whatever that may be. Our gear spans winter outerwear for snowboarding and skiing to technical apparel for outdoor activities.
og:imagehttp://www.686.com/cdn/shop/files/2686-hp-HERO-desktop-01_47cf92ce-dfa9-4ed0-8d53-697d7a3824cd.jpg?v=1723570838
og:image:secure_urlhttps://www.686.com/cdn/shop/files/2686-hp-HERO-desktop-01_47cf92ce-dfa9-4ed0-8d53-697d7a3824cd.jpg?v=1723570838
og:image:width3600
og:image:height2275
X-UA-CompatibleIE=edge
charsetutf-8

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Page quality

Content
(Critically important)
The content of this page is too large (4553 words). Maybe the content could be divided into several pages.
21.6% of the text are stop words.
Keywords used in the page title are also used in the page content. That's good!
The page contains a listing, which indicates a good text layout.
12 paragraphs were found on this page.
No placeholders texts or images were found.
There are no duplicates on the site.
The average number of words per sentence of 15.39 words is good.
Frames
(Critically important)
This page does not use a frameset.
Mobile optimization
(Somewhat important)
The file size of the HTML document is very large (1674.7 kB).
A viewport "width=device-width,initial-scale=1" is provided.
At least one Apple touch icon is specified.
Bold and strong tags
(Somewhat important)
The usage of strong and bold tags is perfect. We recommend the use of up to 91 tags for this page.
Image SEO
(Somewhat important)
412 images have no alt attribute. The content of alt attributes is used by search engines.
Social Networks
(Nice to have)
This page is optimized perfectly for social networks.
Additional markup
(Nice to have)
No additional page markup was found.
HTTPS
(Somewhat important)
This website uses HTTPS to protect privacy and integrity of the exchanged data.
All included files are also transferred via HTTPS.

Media list

URLAlt attributeTitle
...-4832-8ed7-17cbb4064b45.jpg?v=1741825384Header Image Banner Explore the Everywear® Collection
.../shop/files/Frame_9-min.jpg?v=1717518602Header Image Banner Explore the Featherlight Collection
...-4e9b-9e4c-8f67f505ee17.jpg?v=1742227202Header Image Banner Shop ATLAS
...-47ea-a2e6-9929d29d616d.jpg?v=1741825410Header Image Banner Shop Now
...-482e-8915-624b4fe68841.jpg?v=1741825420Header Image Banner Shop Outlet Pants
...-4b0a-94e1-ee76a87fdf2b.jpg?v=1741825434Header Image Banner Shop 686 x Welcome Skateboards
...-4a4b-843a-be55e81c4a5b.jpg?v=1741825471Header Image Banner Shop HUF x 686
...-440b-925b-63378d702124.jpg?v=1741825499Header Image Banner Read More
...-451b-9d12-2ee15919b7ce.jpg?v=1741825520Header Image Banner Learn More
...-41db-8789-f8aef7047f86.jpg?v=1678366186686.com
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...172b3058b5b0.jpg?v=1748354374&width=3840Background image for:
...189a0b905577.jpg?v=1749507586&width=1500Background image for:
...3254f16209b1.jpg?v=1748354418&width=3840Background image for:
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...umbnail.0000000000_400x.jpg?v=1741713199A looping collection of images featuring models out in the desert wearing 686 Unwork shorts and pants on a mountain bike track.
...umbnail.0000000000_400x.jpg?v=1741713195A looping collection of images featuring models out in the desert wearing 686 Unwork shorts and pants on a mountain bike track.
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...0de8ce9350b1.jpg?v=1741640360&width=2000686 team riders snowboarding down a snowy mountain wearing an assortment of 686 gear.
...Frame_633327.jpg?v=1741640362&width=1000686 team riders snowboarding down a snowy mountain wearing an assortment of 686 gear.
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...e2f786d47a59.jpg?v=1746483484&width=2000Another Lap. Every Lap. Behind the Ride
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.../AUTUMN_HERO.jpg?v=1730222328&width=2000Autumn x 686
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Page structure

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686.com
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H1 686.com
H2 MENU
H2 Item added to your bag
H2 Empty heading
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H2 Empty heading
H2 setting the bar higher
H2 FROM THE JOURNAL
H2 Subscribe to all things 686
H2 SHOP
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H2 JOURNAL
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H2 FOLLOW US
H2 Top Suggestions
There are too many internal links (468) on this page.
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209 links don't have an anchor text.
There are 2 links with a trivial anchor text.
There are 22 external links on this page.

Found links on this page

LinkAttributesAnchor text
/collections/new-arrivalsNew Arrivals
/collections/mens-best-sellersBest Sellers
/collections/hike-collectionHike
/collections/green-river-class...Bike
/collections/mens-pantsPants
/collections/mens-shortsShorts
/collections/mens-shirtsShirts
/collections/mens-fleece-jacketsFleece + Jackets
/collections/accessories-1Accessories + Headwear
/collections/mens-apparelVIEW ALL
/collections/the-everywear-col...Everywear®
/collections/the-unwork-collec...Unwork®
/collections/featherlight-coll...Featherlight
/collections/everywhere-merino...Merino-Lined Pants
/collections/what-do-i-wearGear Finder
/collections/mens-new-arrivalsText duplicate New Arrivals
/collections/mens-snow-best-se...Text duplicate Best Sellers
/collections/mountain-collectionMountain
/collections/street-collectionStreet
/collections/resort-collectionResort
/collections/mens-snow-jacketsJackets
/collections/mens-snow-pants-bibsPants + Bibs
/collections/mens-snow-gloves-...Gloves + Mitts
/collections/gogglesGoggles
/collections/mens-snow-hoodies...Hoodies + Layers
/collections/beaniesBeanies
/collections/snow-masks-gaitersMasks + Gaiters
/collections/mens-snow-socksSocks
/collections/collab-snowboardsSnowboards
/collections/mens-snowText duplicate VIEW ALL
/collections/womens-snow-jacketsText duplicate Jackets
/collections/womens-snow-pants...Text duplicate Pants + Bibs
/collections/womens-snow-glove...Text duplicate Gloves + Mitts
/collections/gogglesText duplicate Goggles
/collections/womens-snow-hoodi...Text duplicate Hoodies + Layers
/collections/beaniesText duplicate Beanies
/collections/snow-masks-gaitersText duplicate Masks + Gaiters
/collections/collab-snowboardsText duplicate Snowboards
/collections/womens-snowText duplicate VIEW ALL
/collections/girls-jacketsText duplicate Jackets
/collections/youth-gloves-mittsText duplicate Gloves + Mitts
/collections/girls-snow-apparelText duplicate VIEW ALL
/collections/gore-tex-outerwearGORE-TEX
/collections/mens-thermagraph-1Thermagraph®
/collections/smarty-3-in-1-col...SMARTY® 3-in-1
/collections/atv-collectionATV Collection
/collections/mens-dojo-collectionDojo Collection
/collections/686-x-keith-harin...Keith Haring
/collections/686-x-welcome-col...Welcome
/collections/686-x-hufHUF
/collections/iron-maiden-colle...Iron Maiden
/collections/womens-hello-kitt...Hello Kitty
/collections/outlet-pantsText duplicate Pants
/collections/outlet-shortsText duplicate Shorts
/collections/outlet-topsTops
/collections/outlet-accessoriesAccessories
/collections/outletText duplicate VIEW ALL
/collections/686-x-keith-harin...Text duplicate Keith Haring
/collections/686-x-welcome-col...Text duplicate Welcome
/collections/686-x-hufText duplicate HUF
/collections/womens-hello-kitt...Text duplicate Hello Kitty
/collections/iron-maiden-colle...Text duplicate Iron Maiden
https://www.686.com/pages/storyHistory
https://www.686.com/blogs/newsJournal
https://www.686.com/blogs/newsLookbook
https://www.686.com/pages/team-1Team
https://open.spotify.com/user/...External Subdomain Playlists
/pages/technical-innovationInnovations/Tech
/pages/sustainability-2Sustainability
/pages/outerwear-careProduct Care
https://www.686.com/accountACCOUNT
/collections/new-arrivalsText duplicate New Arrivals
/collections/mens-best-sellersText duplicate Best Sellers
/collections/hike-collectionText duplicate Hike
/collections/green-river-class...Text duplicate Bike
/collections/mens-pantsText duplicate Pants
/collections/mens-shortsText duplicate Shorts
/collections/mens-shirtsText duplicate Shirts
/collections/mens-fleece-jacketsText duplicate Fleece + Jackets
/collections/accessories-1Text duplicate Accessories + Headwear
/collections/mens-apparelText duplicate VIEW ALL
/collections/the-everywear-col...Text duplicate Everywear®
/collections/the-unwork-collec...Text duplicate Unwork®
/collections/featherlight-coll...Text duplicate Featherlight
/collections/everywhere-merino...Text duplicate Merino-Lined Pants
/collections/the-everywear-col...Explore the Everywear® Collection
/collections/featherlight-coll...Explore the Featherlight Collection
/collections/what-do-i-wearText duplicate Gear Finder
/collections/mens-new-arrivalsText duplicate New Arrivals
/collections/mens-snow-best-se...Text duplicate Best Sellers
/collections/mountain-collectionText duplicate Mountain
/collections/street-collectionText duplicate Street
/collections/resort-collectionText duplicate Resort
/collections/mens-snow-jacketsText duplicate Jackets
/collections/mens-snow-pants-bibsText duplicate Pants + Bibs
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/blogs/news/welcome-to-the-gre...Text duplicate Welcome to the Green River Classic
/blogs/news/autumn-x-686Text duplicate Product Read more
IMG-ALT Autumn x 686
/blogs/news/autumn-x-686Text duplicate Autumn x 686
/blogs/news/winter-24-25-launchText duplicate Stories Read more
IMG-ALT Winter 24/25 Launch
/blogs/news/winter-24-25-launchWinter 24/25 Launch

Server configuration

HTTP redirects
(Critically important)
This page redirects to "https://www.686.com/"
HTTP header
(Important)
No X-Powered HTTP header is sent.
The web server transmits the web page (HTML) in compressed form.
Performance
(Somewhat important)
The page response time of 0.89 seconds is longer than the recommended limit of 0.4 seconds. A high response time unnecessarily slows down search engine crawling and results in bad user experience as well.
The file size of the HTML document is very large (1,675 kB).

HTTP Response Header

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dateWed, 18 Jun 2025 03:51:34 GMT
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External factors

This website has excellent links from other websites.
This page has backlinks from 177 referring domains.
This page has 3,090 backlinks.
This page has backlinks from 154 different ip addresses.

Links from Wikipedia

No links from Wikipedia were found.

Robots.txt

# we use Shopify as our ecommerce platform

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User-agent: Pinterest
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www.686.com
686 Technical Apparel — Outdoor, Snowboard, and Ski Gear – 686.com
686 creates innovative products to help you reach your summit—whatever that may be. Our gear spans winter outerwear for snowboarding and skiing to technical apparel for outdoor activities.

Most important keywords

Following keywords were found. You can check the keyword optimization of this page for each keyword.

KeywordResultRecheck
686 Technical Apparel Outdoor68%Check
HUF 68666%Check
snow59%Check
apparel58%Check
Technical58%Check
Gear58%Check
outdoor58%Check
Technical apparel58%Check
technical apparel outdoor58%Check
SHOP APPAREL50%Check
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