Übersicht der SEO Analyse
Metaangaben
80% 
Seitenqualität
68% 
Seitenstruktur
79% 
Verlinkung
66% 
Server
91% 
Externe Faktoren
100% 
SEO Score
Antwortzeit
0,21 s
Dateigröße
359,60 kB
Wörter
714
Medien
45
Anzahl Links
91 Intern / 18 Extern

To-do Liste mit SEO Optimierungen

Meta-Angaben im HTML

Titel
(Extrem wichtig)
Home - Lothian Buses
Der Titel ist zu kurz. (199 Pixel von maximal 580 Pixel Länge) Jetzt optimieren
Es gibt keine Wortwiederholungen im Titel.
Meta-Description
(Extrem wichtig)
Lothian has been keeping Edinburgh moving for over 100 years, connecting local communities across Edinburgh and the Lothians. With over 70 services and 700 buses running day and night throughout the year, Lothian are part of the fabric of the local communities we serve, providing key and critical journeys for our customers.
Die Meta-Description ist zu lang. (2023 Pixel von maximal 1000 Pixel) Jetzt optimieren
Crawlbarkeit
(Extrem wichtig)
Es gibt keine Probleme beim Zugriff auf die Webseite.
Canonical Link
(Wichtig)
https://www.lothianbuses.com/
Die Seite hat einen korrekten Canonical Link.
Sprache
(Wenig wichtig)
Im Text erkannte Sprache: en
Im HTML angegebene Sprache: en-gb
Serverstandort: Vereinigte Staaten von Amerika
Die Sprache wird im HTML Code wie folgt angegeben: en-gb
Alternate/Hreflang Links
(Wenig wichtig)
Die Seite nutzt keine Alternate Links.
Weitere Metatags
(Wenig wichtig)
Es gibt keinen rel next Meta Tag auf der Seite.
Es gibt keinen rel prev Meta Tag auf der Seite.
Domain
(Wenig wichtig)
Die Domain ist keine Subdomain.
Die Länge der Domain ist gut.
Die Domain enthält keine Umlaute.
Seiten URL
(Wenig wichtig)
In der URL wurden keine Parameter entdeckt.
In der URL wurde keine Session ID entdeckt.
Die URL hat nicht zu viele Unterverzeichnisse.
Zeichensatzkodierung
(Wenig wichtig)
Die Angaben zur Zeichensatzkodierung (UTF-8) sind fehlerfrei.
Doctype
(Nice to have)
Die Doctype Angabe HTML 5 ist korrekt angegeben.
Die Doctype Angabe befindet sich an erster Stelle im HTML-Code.
Favicon
(Nice to have)
Das Favoriten Icon (Favicon) ist korrekt verlinkt.

Meta Tags

NameWert
HandheldFriendlyTrue
MobileOptimized320
viewportwidth=device-width, initial-scale=1
msapplication-TileColor#ffffff
msapplication-TileImage/wp-content/themes/lothian-base/assets/favicon/ms-icon-144x144.png
theme-color#ffffff
robotsindex, follow, max-image-preview:large, max-snippet:-1, max-video-preview:-1
descriptionLothian has been keeping Edinburgh moving for over 100 years, connecting local communities across Edinburgh and the Lothians. With over 70 services and 700 buses running day and night throughout the year, Lothian are part of the fabric of the local communities we serve, providing key and critical journeys for our customers.
generatorElementor 3.29.0; features: additional_custom_breakpoints, e_local_google_fonts; settings: css_print_method-external, google_font-enabled, font_display-auto
apple-itunes-appapp-id=6468092588
article:modified_time2025-01-23T18:50:46+00:00
langen-gb
twitter:cardsummary_large_image
twitter:titleLothian Buses
twitter:descriptionLothian has been keeping Edinburgh moving for over 100 years, connecting local communities across Edinburgh and the Lothians. With over 70 services and 700 buses running day and night throughout the year, Lothian are part of the fabric of the local communities we serve, providing key and critical journeys for our customers.
twitter:imagehttps://www.lothianbuses.com/wp-content/uploads/2022/02/lothian_twitter_card.jpg
og:localeen_GB
og:typearticle
og:titleHome
og:descriptionLothian Buses - Local bus services in and around Edinburgh
og:urlhttps://www.lothianbuses.com/
og:site_nameLothian Buses
og:imagehttps://www.lothianbuses.com/wp-content/uploads/2020/03/Lothian_Feb2019_logo.jpg
og:image:width1600
og:image:height900
og:image:typeimage/jpeg
X-UA-CompatibleIE=edge,chrome=1
cleartypeon
charsetUTF-8

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Seitenqualität

Inhalt
(Extrem wichtig)
Es wurden keine Textblöcke erkannt.
Der Inhalt ist mit 714 Wörtern in Ordnung.
Der Text besteht zu 31.1% aus Füllwörtern.
Worte aus dem Titel werden im Text wiederholt.
Im Text befindet sich eine Aufzählung, dies deutet auf eine gute Textstruktur hin.
Es wurden keine Platzhalter Texte bzw. Bilder gefunden.
Frames
(Extrem wichtig)
Die Seite hat kein Frameset.
Mobile
(Wenig wichtig)
Der angegebene Viewport (width=device-width, initial-scale=1) ist korrekt.
Mindestens ein Apple-Touch Icon ist definiert.
Bold- und Strongtags
(Wenig wichtig)
Die Nutzung von Strong- und Bold-Tags ist optimal. Wir empfehlen für diese Webseite die Verwendung von bis zu 14 Tags.
Bilder Optimierung
(Wenig wichtig)
Bei 8 Bildern fehlt das Alt-Attribut. Der Inhalt von Alt-Attributen wird von Suchmaschinen auch als Text gewertet und ist wichtig für die Bildersuche.
Soziale Vernetzung
(Nice to have)
Es befinden sich wenige Social-Sharing Möglichkeiten auf der Seite. Mit Plugins zum Teilen kann die Reichweite der Seite in sozialen Netzwerken erhöht werden.
Zusätzliches Markup
(Nice to have)
Es wurde kein zusätzliches Markup gefunden.
HTTPS
(Wenig wichtig)
Die Seite verwendet HTTPS um Daten sicher zu übertragen.
Alle eingebundenen Dateien werden ebenfalls über HTTPS ausgeliefert.

Medienliste

URLALT-AttributeTitel
/lothian/assets/desktop-lothian-logo.pngLothian Buses
...uploads/2018/05/menu_journey_planner.pngJourney planner
.../uploads/2018/05/menu_live_bus_times.pngLive bus times
.../uploads/2018/05/menu_service_alerts.pngService Updates
...nt/uploads/2018/05/menu_network_maps.pngNetwork Maps
...tent/uploads/2018/05/menu_timetables.pngTimetables
...oads/2018/05/menu_lothian_city_buses.pngLothian Buses
...t/uploads/2018/05/menu_airport_buses.pngAirport Buses
...ontent/uploads/2018/05/menu_nightbus.pngNightBus
...uploads/2022/04/Lothian-Country-icon.pngLothian-Country-icon
/wp-content/uploads/2022/04/ECB-icon.pngECB-icon
...ntent/uploads/2022/04/TravelHub-icon.pngTravelHub-icon
...nt/uploads/2022/08/coffee-hub-button.pngcoffee hub
...t/uploads/2022/04/Special-Services-1.pngSpecial-Services
...t/uploads/2018/05/menu_park_and_ride.pngmenu_park_and_ride
...ent/uploads/2021/03/menu_contactless.pngmenu_contactless
/wp-content/uploads/2021/03/menu_ticket.pngmenu_ticket
...uploads/2018/05/menu_residents_guide.pngResidents' Guide
...t/uploads/2018/05/menu_visitor_guide.pngVisitor Guide
...content/uploads/2022/08/Student-icon.pngA student
...loads/2022/03/ubermenu-accessibility.pngubermenu-accessibility
/lothian/assets/journeyplannerswitch.pngjourneyplanner switch button
...ontent/uploads/2022/09/contactless83.pngcontactless payment
...content/uploads/2022/09/rida-and-nec.pngridacad and nec payment
/wp-content/uploads/2022/09/m-tickets76.pngm-ticket payment
/wp-content/uploads/2022/09/cash28.pngcash payment
.../250429_AppClose_Banner_desktop-full.pngKein ALT-Attribut angegeben
...Robbie-Williams_Desktop-Large-scaled.pngBanner advertising Robbie Williams concert on 31 May.
...3_Cruiselink_X99_desktop-full-scaled.pngKein ALT-Attribut angegeben
...nt/uploads/2023/03/app-homepage-half.pngPlan. Buy. Travel. Download the Bus & Tram app. Available on Android and iOS.
.../2023/03/Airlink-2024-ResizeHomepage.pngAirlink. 24/7 departures between Edinburgh Airport and the City Centre. 30-minute journey. Contactless payments available. Learn more.
...oads/2023/03/EBT-2024-ResizeHomepage.pngAmazing memories start here on our five star open-top bus tours. Kids go free! Click to learn more.
...716_Lothian-Recruitment_desktop-half.pngKein ALT-Attribut angegeben
...03/250307_NTA-Large-Business_Desktop.pngWinner of Bus Operator of the Year at the UK National Transport Awards 2024. Winner of Large Business of the Year at the Edinburgh Chamber of Commerce Business Awards 2025.
...023/03/250429_AppClose_Banner_mobile.pngKein ALT-Attribut angegeben
...5/05/Robbie-Williams_Mobile-1024x266.pngKein ALT-Attribut angegeben
.../250423_Cruiselink_X99_mobile-scaled.pngKein ALT-Attribut angegeben
...uploads/2023/11/Airlink_MobileAdvert.pngAirlink. 24/7 departures between Edinburgh Airport and the City Centre. 30-minute journey. Contactless payments available. Learn more.
...tent/uploads/2023/03/EBT-0324_Mobile.pngAmazing memories start here on our five star open-top bus tours. Kids go free! Click to learn more.
.../uploads/2023/03/bus-tram-app_mobile.pngPlan. Buy. Travel. Download the Bus & Tram app. Available on Android and iOS.
...03/240715_Lothian-Recruitment_mobile.pngKein ALT-Attribut angegeben
...7_NTA-Large-Business_Mobile-1024x609.pngKein ALT-Attribut angegeben
...nt/uploads/2025/05/4B3A8116-1024x683.jpgLothian Driver of the Year 2025!<span class='secondary_title'>New winner crowned at Royal Highland Centre</span>
...Scotland-Bus-RD_20May25_054-1024x683.jpgLothian and Age Scotland provide connection through charity bus design<span class='secondary_title'>New charity bus hits the streets of Edinburgh and the Lothians</span>
...plash-scaled-e1715602843624-1024x452.jpgEdinburgh Marathon Festival 2025<span class='secondary_title'>Public advised to plan journeys in advance due to road closures and diversions.</span>

Seitenstruktur

H1 Überschrift
(Extrem wichtig)
Es ist keine H1-Überschrift definiert.
Überschriften
(Wichtig)
Die Überschriftenstruktur ist fehlerhaft. Es sollte keine Hierarchie (H1-H6) ausgelassen werden.

Überschriftenstruktur

Überschriften HierarchieInhalt
H2 Sign in & sync
H2 Lothian News
H3 Lothian Buses
H3 Save your favourites
H3 Favourites
H3 Lothian Driver of the Year 2025!New winner crowned at Royal Highland Centre
H3 Lothian and Age Scotland provide connection through charity bus designNew charity bus hits the streets of Edinburgh and the Lothians
H3 Edinburgh Marathon Festival 2025Public advised to plan journeys in advance due to road closures and diversions.
H4 Travel information
H4 Our services
H4 Quick links
H4 Stay in touch
H5 Start your career journey with Lothian...
Einige der Linktexte der internen Links sind zu lang.
Einige der Linktexte wiederholen sich.
5 Links haben keinen Linktext oder nur Inhalt in Alt- und Titelattributen.
Die Anzahl an internen Links ist ok.
Alle internen Links haben keine dynamischen Parameter.
Es befinden sich 18 externe Links auf der Seite.
LinkAttributeLinktext
https://www.lothianbuses.com/Anchor Skip to main content
https://www.lothianbuses.com/Lothian Buses
/live-travel-info/journey-plannerJourney planner
/live-travel-info/live-bus-timesLive bus times
/service-updatesService updates
/contactlessTapTapCap
/ticketsFares & Tickets
/maps-and-times/network-mapsNetwork maps
/timetablesTimetables
/our-services/lothian-city-busesLothian City Buses
/our-services/airport-busesAirlink Airport Express
/our-services/nightbusNightBus
/our-services/lothian-countryLothian Country
/our-services/east-coast-busesEast Coast Buses
/our-services/special-servicesSpecial Services
https://support.lothianbuses.com/Extern Subdomain Customer Support
/travelhubTravelHubs
/lost-propertyLost Property
/our-services/park-and-ridePark & Ride
https://careers.lothianbuses.com/Extern Subdomain Careers
https://www.lothianbuses.com/shopShop
/using-the-bus/residents-guideResidents Guide
/coffeehub/CoffeeHub
/using-the-bus/visitor-guideVisitor Guide
/accessibilityAccessibility
/using-the-bus/faqsFAQs
https://www.lothianbuses.com/newsNews
https://www.lothianbuses.com/Textduplikat IMG-ALT Lothian Buses
/live-travel-info/journey-plan...Subdomain Journey Planner – Travelling around Edinburgh and the surrounding areas has never been easier with our popular Journey Planner.
IMG-ALT Journey planner
/live-travel-info/live-bus-times/Subdomain Live bus times – With our live tracker we follow the location of your bus and tell you when it’s due to arrive at your stop.
IMG-ALT Live bus times
/service-updates/Subdomain Service Updates – Check here for the latest alerts and diversions.
IMG-ALT Service Updates
/maps-and-times/network-maps/Subdomain Network Maps – It’s easy to select the bus you need or plan your journey with our interactive route maps.
IMG-ALT Network Maps
/timetables/Subdomain Timetables – For those all important bus times, we have detailed timetables for every service across the network.
IMG-ALT Timetables
/our-services/lothian-city-buses/Subdomain Lothian Buses – Our distinctive fleet is a familiar sight on the streets of Edinburgh and the Lothians. With over 50 routes and regular services, it’s the ea...
IMG-ALT Lothian Buses
/airport-busesAirlink Airport Express – 24/7 Express Service between Edinburgh Airport and Edinburgh City Centre.
IMG-ALT Airport Buses
/our-services/nightbus/Subdomain NightBus – Working late or having an early start to the day? Midnight until 4.30am, our NightBus services provide reliable connections across Edinburgh and t...
IMG-ALT NightBus
/our-services/lothian-country/Subdomain Lothian Country – Providing reliable connections across west Edinburgh and West Lothian, with regular bus services to and from Edinburgh.
IMG-ALT Lothian-Country-icon
/our-services/east-coast-buses/Subdomain East Coast Buses – Providing reliable connections across the county, with regular bus services to and from Edinburgh.
IMG-ALT ECB-icon
/travelhub/Subdomain TravelHub – Pop in to see us if you’re looking for information on our services or to buy or top-up your Ridacard.
IMG-ALT TravelHub-icon
/coffeehub/Subdomain CoffeeHub – Locally sourced Scottish produce with a daily selection of cakes and pastries, hot food and meals in Edinburgh’s West End
IMG-ALT coffee hub
/our-services/special-services/Subdomain Special Services – First-class transport connections for large-scale events and visitor attractions.
IMG-ALT Special-Services
/our-services/park-and-ride/Subdomain Park & Ride – Park your car for free and travel into the city
IMG-ALT menu_park_and_ride
/contactless/Subdomain TapTapCap – Contactless payments with daily and weekly capping.
IMG-ALT menu_contactless
/tickets/Subdomain Fares & Tickets – Find which fares or tickets you need for your journeys across our network.
IMG-ALT menu_ticket
/using-the-bus/residents-guide/Subdomain Residents’ Guide – If you live in Edinburgh and the Lothians, this section has all you need to plan your travel arrangements.
IMG-ALT Residents' Guide
/using-the-bus/visitor-guide/Subdomain Visitor Guide – With the help of our essential guide, you’ll discover the very best of Edinburgh and the Lothians.
IMG-ALT Visitor Guide
/students/Subdomain Students – Studying part-time or full-time? On-campus, remotely or hybrid? Whatever your needs, Lothian is here to make living, working and playing as a stud...
IMG-ALT A student
/accessibility/Subdomain Accessibility – Here you will find information about accessibility and inclusivity on our services, including real life stories from our customers.
IMG-ALT ubermenu-accessibility
/news/Subdomain Textduplikat News
https://support.lothianbuses.com/Extern Subdomain Textduplikat Customer Support
https://shop.lothianbuses.com/Extern Subdomain Textduplikat Shop
/ticketsfares & tickets
/news/2025/04/countdown-on-for...Subdomain Kein Text
/news/2025/05/robbie-williams-...Subdomain IMG-ALT Banner advertising Robbie Williams concert on 31 May.
/news/2025/03/cruiselink/Subdomain Kein Text
https://www.lothianbuses.com/appSubdomain IMG-ALT Plan. Buy. Travel. Download the Bus & Tram app. Available on Android and iOS.
/our-services/airport-buses/Subdomain IMG-ALT Airlink. 24/7 departures between Edinburgh Airport and the City Centre. 30-minute journey. Contactless payments available. Learn more.
https://edinburghtour.com/Extern IMG-ALT Amazing memories start here on our five star open-top bus tours. Kids go free! Click to learn more.
https://careers.lothianbuses.c...Extern Subdomain Kein Text
/news/2025/04/countdown-on-for...Subdomain Kein Text
/news/2025/05/robbie-williams-...Subdomain Kein Text
/news/2025/03/cruiselink/Subdomain Kein Text
/our-services/airport-buses/Subdomain Textduplikat IMG-ALT Airlink. 24/7 departures between Edinburgh Airport and the City Centre. 30-minute journey. Contactless payments available. Learn more.
https://edinburghtour.com/Extern Textduplikat IMG-ALT Amazing memories start here on our five star open-top bus tours. Kids go free! Click to learn more.
https://www.lothianbuses.com/appSubdomain Textduplikat IMG-ALT Plan. Buy. Travel. Download the Bus & Tram app. Available on Android and iOS.
https://careers.lothianbuses.c...Extern Subdomain Kein Text
/news/2025/05/lothian-driver-o...Subdomain Lothian Driver of the Year 2025!New winner crowned at Royal Highland Centre
A-TITLE Lothian Driver of the Year 2025!<span class='secondary_title'>New winner crowned at Royal Highland Centre</span>
/news/2025/05/lothian-and-age-...Subdomain Lothian and Age Scotland provide connection through charity bus designNew charity bus hits the streets of Edinburgh and the Lothians
A-TITLE Lothian and Age Scotland provide connection through charity bus design<span class='secondary_title'>New charity bus hits the streets of Edinburgh and the Lot...
/news/2025/05/edinburgh-marathon/Subdomain Edinburgh Marathon Festival 2025Public advised to plan journeys in advance due to road closures and diversions.
A-TITLE Edinburgh Marathon Festival 2025<span class='secondary_title'>Public advised to plan journeys in advance due to road closures and diversions.</span>
/our-services/A-TITLE Click here to view our services
https://support.lothianbuses.com/Extern Subdomain Textduplikat Customer Support
https://support.lothianbuses.c...Extern Subdomain Textduplikat Lost Property
/live-travel-info/live-bus-times/Live Bus Times
/live-travel-info/journey-plan...Journey Planner
/service-updatesService Updates
/travelhubTravelHub
/coffeehubTextduplikat CoffeeHub
/park-and-rideTextduplikat Park & Ride
https://www.lothianbuses.com/shopTextduplikat Shop
/faqs/Frequently Asked Questions
https://support.lothianbuses.com/Extern Subdomain Mobile Ticketing FAQs
https://careers.lothianbuses.com/Extern Subdomain Textduplikat Careers
/contactlessContactless
https://tfeapp.com/Extern Download our app
/apprenticeships/Subdomain Apprenticeships
/about-usAbout Us
/charity-of-choice-2025-26-age...Subdomain Charity of Choice
/accessibilityTextduplikat Accessibility
/our-heritageOur Heritage
/conditions-of-carriageConditions of Carriage
/app-terms-and-conditionsMobile Ticketing Terms & Conditions
/privacy-policy/Privacy Policy
/ridacard-terms-and-conditionsRidacard Terms and Conditions
/sustainability-at-lothianSustainability at Lothian
/website-accessibility-statement/Subdomain Website Accessibility Statement
/meet-our-director-team/Meet our Director team
/netzeroNetZero
/media-libraryMedia Library
/advertising-with-usAdvertising With Us
/freedom-of-informationFreedom of Information
/document-centreDocuments
/social-media-policySocial Media Policy
/data-protection-policyData Protection Policy
/cctv-policyCCTV Policy
https://edinburghtour.com/Neues Fenster Extern Edinburgh Tours
https://lothianmotorcoaches.com/Neues Fenster Extern Lothian Motorcoaches
https://twitter.com/on_lothian...Neues Fenster Extern Twitter
https://facebook.com/lothianbusesNeues Fenster Extern Facebook
https://instagram.com/lothianb...Neues Fenster Extern Instagram

Serverkonfiguration

HTTP-Weiterleitungen
(Extrem wichtig)
Die Seite leitet weiter auf "https://www.lothianbuses.com/"
HTTP-Header
(Wichtig)
Der X-Powered Header wird unnötigerweise mitgesendet. (unnötig)
Der Webserver überträgt die Webseite (HTML) komprimiert.
Performance
(Wenig wichtig)
Die Antwortzeit der HTML-Seite ist mit 0,21 Sekunden unter der Zielmarke von 0,40 Sekunden.
Die Dateigröße des HTML-Dokuments ist mit 360 kB in Ordnung.

HTTP-Header

NameWert
dateTue, 27 May 2025 05:09:23 GMT
content-typetext/html; charset=UTF-8
varyAccept-Encoding
x-powered-byWP Engine
link<https://www.lothianbuses.com/wp-json/>; rel="https://api.w.org/"
x-cacheablebot
cache-controlmax-age=10800, must-revalidate
x-cacheHIT: 74
x-cache-groupbot
content-security-policyframe-ancestors 'self' http://www.rslcontent.co.uk;
permissions-policyaccelerometer=(),autoplay=*,browsing-topics=(),camera=(),clipboard-read=*,clipboard-write=*,fullscreen=*,geolocation=*,gyroscope=(),hid=(),interest-cohort=(),local-fonts=*,magnetometer=(),microphone=(),payment=*,picture-in-picture=*,publickey-credentials-get=(),screen-wake-lock=(),serial=(),sync-xhr=(),usb=*,web-share=*
referrer-policystrict-origin-when-cross-origin
strict-transport-securitymax-age=63072000; includeSubDomains; preload
x-content-type-optionsnosniff
x-frame-optionsSAMEORIGIN
cf-cache-statusDYNAMIC
servercloudflare
cf-ray9462fff66dae02b9-CDG
content-encodingbr
alt-svch3=":443"; ma=86400
statuscode200
http_versionHTTP/2

Externe Faktoren

Die Seite wird von Wikipedia verlinkt.
Die Seite ist exzellent von anderen Webseiten verlinkt.
Die Seite hat Backlinks von 418 verweisenden Domains.
Die Seite hat insgesamt 196.384 Backlinks.
Die Seite hat Backlinks von 374 verschiedenen IP Adressen.

Robots.txt

User-agent: *
Disallow: /wp-admin/
Disallow: /wp-includes/
Disallow: /cgi-bin/
Disallow: /wp-content/plugins/
Disallow: /wp-content/cache/
Disallow: /wp-content/themes/
Disallow: /category/*/*
Disallow: /trackback/
Disallow: /comments/
Disallow: /tags/
Disallow: /author/

Suchvorschau

www.lothianbuses.com
Home - Lothian Buses
Lothian has been keeping Edinburgh moving for over 100 years, connecting local communities across Edinburgh and the Lothians. With over 70 services and 700 buses running day and night throughout the year, Lothian are part of the fabric of the local communities we serve, providing key and critical journeys for our customers.

Wichtigste Suchbegriffe

Folgende Keywords wurden erkannt. Überprüfe die Optimierung dieser Keywords für Deine Seite.

KeywordErgebnisPrüfen
Lothian83%Check
bus81%Check
Lothian Buses79%Check
Buses77%Check
Bus Services71%Check
charity bus62%Check
Edinburgh61%Check
bus times61%Check
Live bus61%Check
Bus Stops59%Check

Analysiere lothianbuses.com jetzt automatisch und vollständig mit allen Unterseiten!

Jetzt kostenlos testen
Garantiert keine Kosten während der Testphase.

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