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| data:[...] Base64 | My SIMPLE process for writing short-form video scripts. Read to the end for a bonus tip 😜👇
1️⃣ Figure Out The HOOK First
Without a good hook, nothing else matters. Period.
Ask yourself: what would make a person want to stop and watch this video?
This should involve some research! Don’t just guess (“I think people might like this...”)
Get online and see what kinds of headlines & hooks are getting high engagement online.
Brainstorm ways you can piggyback on those concepts with your content.
2️⃣ Deliver Value QUICK
Keep the first 3 seconds juicyyyyy 💦
No intro or lengthy explanation is needed...
Get straight to the point and give the people what they want (or they’ll keep scrolling).
3️⃣ Write An Outline (NOT A SCRIPT)
Plot twist lol 😆 I don’t actually recommend you write a word-for-word script for short-form videos.
While I DO think it’s a good idea for long-form videos, we need to remember that short-form video is very different...
The whole point of short-form video is to give your audience small, bite-sized clips of value & personality.
So that they feel connected to you and want to consume more of your content.
It’s really hard to create that sense of intimacy and connection if you’re reading verbatim from a script 🤖 🚫
Instead, I recommend that you map out a few main talking points.
And use that to prevent you from getting off-topic or rambling.
BONUS TIP 👉 Don’t try to cram too much into one video.
The best short-form videos are SHORT (like 30 seconds or less 👀).
So if you have a whole bunch of information to share, think about how you can split that info up into separate videos with their own hooks.
DROP ME SOME 🔥🔥🔥 IF THIS WAS HELPFUL 👇
P.S. If showing up on social media has proven to be easier said than done... I’m here to help!
I just created a massive (and free) Social Media Starter Pack 💌 with 128 quick post ideas, prompts & profile tips for service providers and small business owners.
👀 Comment “SPACK” below and I’ll send it to you! 👇 | |
| data:[...] Base64 | 🎥 Comment “298” below for 5 AI prompts that will *actually* help you write better stories ⤵️
I hate to break to ya, but...
If you’re using AI to replace your creativity instead of sparking it...
You’re doing it WRONG 😑
In this week’s video, I’m breaking down why AI won’t make you a better storyteller (unless you use it the RIGHT way 👀).
Plus, I’m sharing 5 game-changing AI prompts that’ll help you brainstorm faster without sacrificing your voice, jeopardizing trust with your audience, OR slowly killing your creative braincells 🤪
Here is what you’ll learn:👇
✅ The BIGGEST mistake people make when using AI for storytelling...
✅ Why relying on AI to write your stories is hurting your skills as a copywriter & marketer...
✅ How to *actually* use AI to support your creativity, not replace it...
✅ 5 storytelling prompts that will unlock better email ideas, faster...
✅ The secret to writing engaging story-based emails that sell (using your brain, not a bot).
READY TO WATCH?
Comment “298” below and I’ll send you the video link 🔗 | |
| data:[...] Base64 | 🎥 Comment “298” below for 5 AI prompts that will *actually* help you write better stories ⤵️
I hate to break to ya, but...
If you’re using AI to replace your creativity instead of sparking it...
You’re doing it WRONG 😑
In this week’s video, I’m breaking down why AI won’t make you a better storyteller (unless you use it the RIGHT way 👀).
Plus, I’m sharing 5 game-changing AI prompts that’ll help you brainstorm faster without sacrificing your voice, jeopardizing trust with your audience, OR slowly killing your creative braincells 🤪
Here is what you’ll learn:👇
✅ The BIGGEST mistake people make when using AI for storytelling...
✅ Why relying on AI to write your stories is hurting your skills as a copywriter & marketer...
✅ How to *actually* use AI to support your creativity, not replace it...
✅ 5 storytelling prompts that will unlock better email ideas, faster...
✅ The secret to writing engaging story-based emails that sell (using your brain, not a bot).
READY TO WATCH?
Comment “298” below and I’ll send you the video link 🔗 | |
| data:[...] Base64 | 🚫 There is NOTHING about this page that is overly complicated, complex or “fancy”...
In fact, it’s one of the SHORTEST sales pages I’ve ever written.
👀 Swipe through to see why this page outperforms industry averages, and how to apply the same strategies to your offers.
👉 Comment “365” and I’ll send you the link to see the full page in action.
| |
| data:[...] Base64 | I’m about to get real with you for a hot sec... 🌶️ 🔥👇
I know it’s easy to look at that successful copywriter, business owner, or entrepreneur...
You know — the one hitting 10k months. Getting clients by referral. Traveling the world. Staying in boujee-AF hotels...
All while making it look easy 😵💫
Well, I’m here to remind you that the internet is ✨curated✨.
It only shows a tiny fraction of what REALLY goes on under the surface.
Whether it’s your career, relationships, travels...
I know you’re FAR more than your “best-of” highlight reel.
I see you working your booty off, mastering your skill, and putting yourself out there...
You’re a wonderful working draft. So stop comparing yourself to a polished “published” product.
Because behind every successful copywriter, there is the person who has:
👋 Had trouble 💤 + mentally prepping themselves for a call...
👋 Spent too long on an email, anxious about sending a quote...
👋 Done tons of research to understand their client’s market...
👋 Gone months without getting paid & living off their savings...
👋 Practiced 100s of hours to write in 3-4 hours what once took them days...
👋 Had mornings, afternoons or even whole days of not creating (and feel shit about it)...
👋 Made dozens of tweaks + revisions after brutal feedbacks...
👋 Has trashed countless drafts, hooks & ideas that were rejected / never used...
Remember: We are all works in progress.
No one figures it all out on day 1 — EVER.
👀 Hell, I’ve been doing this for 16 years and I STILL don’t have it all figured out.
There are days when I sit down at my computer at 7 am to check a quick email. Then next thing I know, it’s 4 pm and I haven’t eaten, showered or brushed my teeth 🙈🙈🙈 because, LIFE.
👉 What is something YOU’RE currently working through from the “what you don’t see” category?
Comment below! ⏬
P.S. Want AI prompts to help you save time and streamline your business?
👉 Comment “AIGUIDE” below for 94+ AI shortcuts, prompts, tips & tools ⤵️ | |
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