Overview of the SEO Check
Meta information
75% 
Page quality
78% 
Page structure
95% 
Link structure
51% 
Server
74% 
External factors
100% 
SEO Score
Response time
1.88 s
File size
140.30 kB
Words
861
Media files
26
Number of links
99 internal / 43 external

Task list of SEO Improvements

Meta specifications

Title
(Critically important)
Union Pacific Railroad | Ship Freight Across North America | Union Pacific
The page title should be shorter than 580 pixels. It is 657 pixels long. Optimize title
There are word repetitions in the page title.
Meta description
(Critically important)
Union Pacific connects 23 western U.S. states, providing efficient railroad transportation, freight shipping, logistics, and rail safety services.
The length of the meta description is perfect. (851 pixels out of 1000 max pixel length)
Crawlability
(Critically important)
There are no problems in accessing the website.
Canonical URL
(Important)
https://www.up.com/index.htm
The specified canonical link points to a different page.
Language
(Somewhat important)
Language detected in text: en
Language defined in HTML: en
Server location: United States of America
The following language is defined by HTML: en
Alternate/Hreflang Links
(Somewhat important)
There are no alternate links specified on this page.
Other meta tags
(Somewhat important)
There is no rel next meta tag on this page.
There is no rel prev meta tag on this page.
Domain
(Somewhat important)
The domain is no subdomain.
The domain length is good.
The domain does not contain non-latin characters.
Page URL
(Somewhat important)
No parameters were found in the URL.
No session ID was found in the URL.
The URL does not have too many subdirectories.
Charset encoding
(Somewhat important)
The charset encoding (UTF-8) is set correctly.
Doctype
(Nice to have)
The doctype HTML 5 is set correctly.
The doctype is placed at first in the HTML code.
Favicon
(Nice to have)
The favicon is linked correctly.

Meta tags

NameValue
descriptionUnion Pacific connects 23 western U.S. states, providing efficient railroad transportation, freight shipping, logistics, and rail safety services.
keywordsunion pacific,rail,america,suppliers,employees,business,emergencies,us,customers
titleUnion Pacific Railroad | Ship Freight Across North America
viewportwidth=device-width, initial-scale=1
templatehome-page
msapplication-TileColor#003399
msapplication-TileImage/etc.clientlibs/upcom/clientlibs/clientlib-site/resources/favicon/ms-icon-144x144.png
theme-color#003399
langen
twitter:cardsummary_large_image
twitter:creator@UnionPacific
twitter:descriptionUnion Pacific connects 23 western U.S. states, providing efficient railroad transportation, freight shipping, logistics, and rail safety services.
twitter:imagehttps://publish-p141624-e1463399.adobeaemcloud.com/content/dam/upcom/images/ogdefault.jpg
twitter:site@UnionPacific
twitter:titleUnion Pacific Railroad | Ship Freight Across North America | Union Pacific
twitter:urlhttps://publish-p141624-e1463399.adobeaemcloud.comhttps://www.up.com/index.htm
og:descriptionUnion Pacific connects 23 western U.S. states, providing efficient railroad transportation, freight shipping, logistics, and rail safety services.
og:imagehttps://publish-p141624-e1463399.adobeaemcloud.com/content/dam/upcom/images/ogdefault.jpg
og:site_nameUnion Pacific
og:titleUnion Pacific Railroad | Ship Freight Across North America | Union Pacific
og:typewebsite
og:urlhttps://publish-p141624-e1463399.adobeaemcloud.comhttps://www.up.com/index.htm
charsetUTF-8

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Page quality

Content
(Critically important)
Some words from the page title are not used within the pages content
This page contains 861 words. That's ok.
24.4% of the text are stop words.
Words from the H1 heading are used in the page content.
The page contains a listing, which indicates a good text layout.
15 paragraphs were found on this page.
No placeholders texts or images were found.
There are no duplicates on the site.
The average number of words per sentence of 17.64 words is good.
Frames
(Critically important)
This page does not use a frameset.
Mobile optimization
(Somewhat important)
This page loads 11 JavaScript files. This may affect the load time negatively.
A viewport "width=device-width, initial-scale=1" is provided.
At least one Apple touch icon is specified.
Bold and strong tags
(Somewhat important)
The usage of strong and bold tags is perfect. We recommend the use of up to 17 tags for this page.
Image SEO
(Somewhat important)
8 images have no alt attribute. The content of alt attributes is used by search engines.
Social Networks
(Nice to have)
This page is optimized perfectly for social networks.
Additional markup
(Nice to have)
No additional page markup was found.
HTTPS
(Somewhat important)
This website uses HTTPS to protect privacy and integrity of the exchanged data.
All included files are also transferred via HTTPS.

Media list

URLAlt attributeTitle
/content/dam/upcom/icons/Style.svgIcon of a lightbulb
/content/dam/upcom/icons/Coin.svgIcon of a coin indicating pricing
/content/dam/upcom/icons/Package.svgIcon of a package
/content/dam/upcom/icons/Phone.svgIcon of a phone
...coreimg.jpeg/1747441708810/rockfall.jpegNo alt attribute provided
...img.jpeg/1747350460134/prime-pointe.jpegNo alt attribute provided
...264222216/img-up-250514-doerr-train.jpegNo alt attribute provided
...747174455196/randy-terrell-carousel.jpegNo alt attribute provided
...9242696/lincoln-locomotive-portland.jpegNo alt attribute provided
...746797739060/img-exec-bio-whited-mr.jpegNo alt attribute provided
...055408/img-up-250430-sustainable-mr.jpegNo alt attribute provided
...8857/img-e-up-250429-turner-yard-lr.jpegNo alt attribute provided
...eg/1743799842946/st-paul-locomotive.jpegUnion Pacific route map covering 23 states
...g.jpeg/1743793631353/up-can-ship-v1.jpegYou can ship from raw materials to component parts to finished goods.
...183502/img-up-autocar-intermodal-mr.jpegMoving intermodal containers off of a Union Pacific train
....jpeg/1746227717367/gp4sbu-wcaaz7ef.jpegA Union Pacific train passes through Oregon
....jpeg/1745362578445/gpklrtbxsaaowtf.jpegTwo Union Pacific employees pick up trash
...6908/insta-1943-april-2025-calendar.jpegUnion Pacific locomotive No. 1943 "The Spirit" passes through Montana.
...mg.jpeg/1743203579332/1743008422861.jpegRod Doerr and Buck RusselRod Doerr and Buck Russel
...eg/1744046025596/insta-spring-train.jpegNo. 7356 crosses a bridge near Columbus, Texas on the Sunset Route with Texas Bluebonnet flowers in the foreground.
...mg.jpeg/1737132212955/1736434807143.jpegUnion Pacific Special Agent and K-9 HelperUnion Pacific Special Agent and K-9 Helper
.../1736267730519/intermodal-employees.jpegUnion Pacific has been investing in new intermodal ramps in locations such as Southern California.
...oreimg.png/1732797285615/group-photo.pngGroup photo DeSoto Mechanical team
Video URLWidthHeight
...m/videos/hero-slides/Mountain Pass 6.mp4
.../dam/upcom/videos/hero-slides/Sunset.mp4
...ideos/hero-slides/Intermodal Drone 3.mp4

Page structure

H1 heading
(Critically important)
Union Pacific Building America
The H1 heading is perfect.
Headings
(Important)
Some headings occur twice on the page.

Heading structure

Heading levelContent
H1 Union Pacific Building America
H2 Union Pacific News
H2 How to Ship by Rail
H2 Connect With Us
H3 UNION PACIFIC CLEARS THE WAY FOR SAFE, RELIABLE RAIL SERVICE
H3 PRIME POINTE IS POSITIONED FOR GROWTH
H3 EVERYONE PLAYS A ROLE IN SAFETY
H3 TERRELL EARNS J.C. KENEFICK SAFETY AWARD
H3 NO. 1616 MAKES FIRST PUBLIC STOP IN PORTLAND
H3 BETH WHITED ANNOUNCES TRANSITION TO COMPANY ADVISOR
H3 REDUCING OUR COLLECTIVE CARBON FOOTPRINT
H3 THE FUTURE OF RAIL: FASTER, SMARTER DELIVERIES FOR CUSTOMERS
H4 Quick Links
H4 Follow Us
H4 Section Menu
H4 UP.com Menu
H4 Quick Links Duplicate text
H4 Follow Us:
H4 Report
H5 Unusual or Suspicious Occurrences and Environmental Hazards
H5 Rough or Damaged Grade Crossings
Some anchor texts are used more than once.
The number of internal links is ok.
None of the anchor texts is too long.
All internal links are not using dynamic parameters.
There are too many external links (43) on this page.
LinkAttributesAnchor text
https://www.up.com/index.htmSubdomain Union Pacific
/aboutup/contact/index.htmSubdomain Contact Us
/uprr/ssi/apps/redirects/myupr...Subdomain myUPRR Login
/customers/my_links/mobile/ind...Subdomain Mobile Customer Apps
/customers/index.htmSubdomain Customers
/customers/shipping/index.htmSubdomain New to Rail?
/customers/all/price_inquiry/i...Subdomain Price My Shipment
/aboutup/community/Subdomain Communities
/employee/index.htmSubdomain Employees
/suppliers/index.htmSubdomain Suppliers
https://investor.unionpacific....External Subdomain Investors
/media/index.htmSubdomain Media
/aboutup/index.htmSubdomain About Us
/aboutup/community/safety/inde...Subdomain Safety
http://up.jobs/New window External Jobs at UP
https://investor.unionpacific....External Subdomain Annual Report
/heritage/steam/Subdomain Big Boy No. 4014
/aboutup/merchandise/Subdomain Company Store
/aboutup/environment/index.htmSubdomain Environment
/heritage/index.htmSubdomain Heritage & History
/aboutup/re/index.htmSubdomain Industrial Dev./ Real Estate
/aboutup/esg/index.htmSubdomain Sustainability
https://www.up.com/index.htmSubdomain Home
/aboutup/site_info/index.htmSubdomain Site Info
/aboutup/corporate_info/copyri...Subdomain Copyright
/aboutup/corporate_info/privac...Subdomain Privacy
/forms/feedback/index.shtmlSubdomain Feedback
http://www.facebook.com/unionp...External Subdomain Facebook
http://twitter.com/UnionPacificExternal Twitter
/customers/index.htmSubdomain Text duplicate Customers
/customers/announcements/index...Subdomain Announcements
/customers/bulk/Subdomain Bulk
/customers/ind-prod/Subdomain Industrial
/customers/premium/Subdomain Premium
/customers/mexico/Subdomain Mexico Markets
/customers/shipping/Subdomain Text duplicate New to Rail?
/customers/all/price_inquiry/i...Subdomain Text duplicate Price My Shipment
/customers/track-record/Subdomain Track Record
https://www.louplogistics.com/External Subdomain Loup Logistics
/customers/index.htmSubdomain More ...
/employee/index.htmSubdomain Text duplicate Employees
/forms/site_filter.shtmlSubdomain Employees Site (Secured)
/aboutup/corporate_info/divers...Subdomain Diversity Inclusion
https://www.up.com/employee/upec/Subdomain Employee Clubs
/employee/retirees/Subdomain Retirees and Families Site
http://up.jobs/New window External UP Careers
/employee/remote_access/index.htmSubdomain Remote Access to UP Network
/employee/hr/FurloughedEmploye...Subdomain Furlough Information
https://www.up.com/employee/Subdomain Text duplicate More ...
/aboutup/community/index.htmSubdomain Text duplicate Communities
/aboutup/community/foundation/...Subdomain Community Ties Giving Program
/aboutup/corporate_info/divers...Subdomain Text duplicate Diversity Inclusion
/heritage/index.htmSubdomain Heritage and History
/aboutup/community/inside_trac...Subdomain Inside Track
/aboutup/community/safety/Subdomain Text duplicate Safety
/aboutup/esg/index.htmSubdomain Text duplicate Sustainability
/aboutup/merchandise/index.htmSubdomain UP Merchandise
/aboutup/community/index.htmSubdomain Text duplicate More ...
/suppliers/index.htmSubdomain Text duplicate Suppliers
/suppliers/registered_suppliers/Subdomain Registered Carriers, Contractors, Suppliers
/suppliers/supplier_diversity/...Subdomain Supplier Diversity
/suppliers/uprouting/Subdomain UP Routing Instructions
/suppliers/order_inv/Subdomain Ordering & Invoicing
/suppliers/index.htmSubdomain Text duplicate More ...
https://investor.unionpacific....External Subdomain Text duplicate Investors
https://investor.unionpacific....External Subdomain Annual Reports/Form 10-Ks/Proxy
https://investor.unionpacific....External Subdomain AAR STB Reports
https://investor.unionpacific....External Subdomain Earnings Releases/Presentations
https://investor.unionpacific....External Subdomain Fact Books
https://investor.unionpacific....External Subdomain Investor Day
https://investor.unionpacific....External Subdomain Key Performance Metrics
https://investor.unionpacific....External Subdomain SEC Filings
/aboutup/esg/index.htmSubdomain Text duplicate Sustainability
https://investor.unionpacific....External Subdomain Text duplicate More ...
/media/index.htmSubdomain Text duplicate Media
/media/contacts/index.htmSubdomain Media Contacts
/media/releases/Subdomain News Releases
/aboutup/community/inside_trac...Subdomain Text duplicate Inside Track
/aboutup/esg/index.htmSubdomain Text duplicate Sustainability
/media/index.htmSubdomain Text duplicate More ...
http://up.jobs/External Careers
https://c02.my.uprr.com/myu_my...External Subdomain Customer Sign In
/aboutup/index.htmSubdomain Text duplicate About Us
/customers/index.htmSubdomain Ship With Us
/customers/shipping/index.htmSubdomain New To Rail?
IMG-ALT Icon of a lightbulb
/customers/all/price_inquiry/Subdomain Text duplicate Price My Shipment
IMG-ALT Icon of a coin indicating pricing
https://loginext.www.uprr.com/...External Subdomain Anchor Track My Shipment
IMG-ALT Icon of a package
/aboutup/contact/index.htmSubdomain Contact Us Emergencies 888-877-7267
IMG-ALT Icon of a phone
/aboutup/community/inside_trac...Subdomain Read More News
/aboutup/community/inside_trac...Subdomain Read about our capital investments
https://www.linkedin.com/feed/...External Subdomain Learn how to connect your business to rail
/aboutup/community/inside_trac...Subdomain Read Rod’s Insights
/aboutup/community/inside_trac...Subdomain See how Randy is making a difference
https://www.linkedin.com/feed/...External Subdomain Read more on our LinkedIn channel
/media/releases/beth-whited-ad...Subdomain Read more about Beth Whited's career
/aboutup/community/inside_trac...Subdomain Learn more about our efforts
/aboutup/community/inside_trac...Subdomain Read how innovation such as AI-powered planning is driving the future of freight.
/customers/shipping/Subdomain Get Started Shipping
/customers/shipping/Subdomain CONNECTING 23 STATES Where Can I Ship? Learn about our unmatched network helping customers grow
IMG-ALT Union Pacific route map covering 23 states
/customers/shipping/Subdomain COMMODITIES WE SHIP What Can I Ship? The simple answer: Almost Anything.
IMG-ALT You can ship from raw materials to component parts to finished goods.
/customers/shipping/Subdomain INTERMODAL Door-to-Door Service No rail? No problem.
IMG-ALT Moving intermodal containers off of a Union Pacific train
https://www.facebook.com/union...New window External Subdomain Text duplicate A-TITLE Facebook
https://www.linkedin.com/compa...New window External Subdomain A-TITLE Linkedin
https://x.com/UnionPacificNew window External A-TITLE X
https://www.instagram.com/uprr/New window External Subdomain A-TITLE Instagram
https://www.youtube.com/UnionP...New window External Subdomain A-TITLE Youtube
https://www.instagram.com/p/DJ...New window External Subdomain Union Pacific 📆 May’s calendar photo by David Honan, featuring #UP8057 leading a manifest train along the Columbia River near Goff, Oregon. Order your 2025 U...
IMG-ALT A Union Pacific train passes through Oregon
https://www.instagram.com/p/DI...New window External Subdomain Union Pacific Union Pacific’s Planet Tracks employee group celebrated Earth Day by volunteering to clean up a local park. We’re proud to say rail is the most...
IMG-ALT Two Union Pacific employees pick up trash
https://www.instagram.com/p/DH...New window External Subdomain Union Pacific The April 2025 Union Pacific calendar photo proudly features No. 1943 - The Spirit Locomotive, honoring the U.S. Armed Forces, as it passes alo...
IMG-ALT Union Pacific locomotive No. 1943 "The Spirit" passes through Montana.
https://www.linkedin.com/feed/...New window External Subdomain Union Pacific Union Pacific's Buck Russel and Rod Doerr help guide public safety outreach in the communities across our 23-state network as well as with Oper...
IMG-ALT Rod Doerr and Buck Russel
https://www.instagram.com/p/DH...New window External Subdomain Union Pacific Our yellow locomotives are starting to blend into the landscape as spring begins.
IMG-ALT No. 7356 crosses a bridge near Columbus, Texas on the Sunset Route with Texas Bluebonnet flowers in the foreground.
https://www.linkedin.com/feed/...New window External Subdomain Union Pacific We thank our Special Agents for their unwavering commitment to ensuring the safety and security of our employees, customers and the communities...
IMG-ALT Union Pacific Special Agent and K-9 Helper
https://www.linkedin.com/feed/...New window External Subdomain Union Pacific Union Pacific is investing in new intermodal ramps in locations such as Southern California.
IMG-ALT Union Pacific has been investing in new intermodal ramps in locations such as Southern California.
https://www.instagram.com/p/DC...New window External Subdomain Union Pacific As Union Pacific continues its journey to world-class safety, the railroad’s Mechanical Car Department passed an important mile marker – 1 mill...
IMG-ALT Group photo DeSoto Mechanical team
/customers/index.htmSubdomain Text duplicate Customers
/employee/index.htmSubdomain Text duplicate Employees
/suppliers/index.htmSubdomain Text duplicate Suppliers
https://investor.unionpacific....External Subdomain Text duplicate Investors
/media/index.htmSubdomain Text duplicate Media
/aboutup/index.htmSubdomain Text duplicate About Us
https://up.jobs/External Text duplicate Careers
https://www.up.com/index.htmSubdomain Text duplicate Home
/customers/index.htmSubdomain Text duplicate Customers
/employee/index.htmSubdomain Text duplicate Employees
/suppliers/index.htmSubdomain Text duplicate Suppliers
https://investor.unionpacific....External Subdomain Text duplicate Investors
/media/index.htmSubdomain Text duplicate Media
/aboutup/index.shtmlSubdomain Text duplicate About Us
/heritage/index.htmSubdomain Heritage
https://up.jobs/External Text duplicate Careers
/aboutup/community/safety/inde...Subdomain Text duplicate Safety
/aboutup/corporate_info/privac...Subdomain Text duplicate Privacy
/aboutup/contact/index.htmSubdomain Contact UP
https://www.up.com/uprr/search/Subdomain Search
/forms/feedback/index.shtmlSubdomain Text duplicate Feedback
/aboutup/site_info/index.htmSubdomain Text duplicate Site Info
/aboutup/corporate_info/copyri...Subdomain Text duplicate Copyright
http://www.facebook.com/unionp...External Subdomain Text duplicate Facebook
http://instagram.com/uprrExternal Text duplicate Instagram
http://www.linkedin.com/compan...External Subdomain LinkedIn
http://twitter.com/UnionPacificExternal Text duplicate Twitter
http://www.youtube.com/UnionPa...External Subdomain YouTube

Server configuration

HTTP redirects
(Critically important)
This page redirects to "https://www.up.com/"
HTTP header
(Important)
No X-Powered HTTP header is sent.
The web server transmits the web page (HTML) in compressed form.
Performance
(Somewhat important)
The page response time is very slow (1.88 seconds). The response time should be less than 0.4 seconds. Slow websites are bad for search engine bots and also result in bad user experience.
This page loads 4 CSS files. This may affect the page load time negatively.
This page loads 11 JavaScript files. This may affect the load time negatively.
The file size of the HTML document is fine (140 kB).

HTTP Response Header

NameValue
dateSat, 17 May 2025 22:29:23 GMT
serverApache
set-cookie73 Characters
content-length18590
x-frame-optionsSAMEORIGIN
last-modifiedSat, 17 May 2025 07:21:11 GMT
etag"23128-6354fbe4e0001-gzip"
cache-controlmax-age=300
expiresSat, 17 May 2025 22:34:23 GMT
content-encodinggzip
x-vhostup-com
content-typetext/html;charset=utf-8
x-content-type-optionsnosniff
accept-rangesbytes
age0
strict-transport-securitymax-age=31557600
x-served-bycache-mci680045-MCI
x-cacheMISS
x-timerS1747520963.246965,VS0,VS0,VE218
varyAccept-Encoding
webserver_idhqp14cb7
statuscode200
http_versionHTTP/1.1

External factors

This page is referenced by wikipedia.
This website has excellent links from other websites.
This page has backlinks from 1,453 referring domains.
This page has 31,614 backlinks.
This page has backlinks from 544 different ip addresses.

Robots.txt

# robots.txt for https://www.up.com/

User-agent: *

# Disallow internal AEM system paths
Disallow: /libs/
Disallow: /apps/
Disallow: /conf/
Disallow: /etc/
Disallow: /bin/
Disallow: /var/
Disallow: /system/
Disallow: /home/users/

# Disallow DAM subpaths not intended for indexing
Disallow: /content/dam/.*/renditions/
Disallow: /content/dam/.*/jcr:content/

# Disallow non-public or template content
Disallow: /content/experience-fragments/

# Disallow internal search and contact utilities
Disallow: /search
Disallow: /search/
Disallow: /search.html
Disallow: /content/up/en/search
Disallow: /content/up/en/search.html
Disallow: /messages/index.cfm

# Allow key public-facing content
Allow: /content/up/en/
Allow: /content/dam/

# Sitemap reference
Sitemap: https://www.up.com/sitemap.xml

Search preview

www.up.com
Union Pacific Railroad | Ship Freight Across North America | Union ...
Union Pacific connects 23 western U.S. states, providing efficient railroad transportation, freight shipping, logistics, and rail safety services.

Most important keywords

Following keywords were found. You can check the keyword optimization of this page for each keyword.

KeywordResultRecheck
Union81%Check
Pacific81%Check
Union Pacific81%Check
Union Pacific Railroad76%Check
Union Pacific continues68%Check
Rail66%Check
Ship65%Check
2025 Union Pacific calendar62%Check
America61%Check
Rail Safety60%Check

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