Unicef.org.au - SEO Checker

Overview of the SEO Check
Meta information
100% 
Page quality
75% 
Page structure
98% 
Link structure
25% 
Server
91% 
External factors
100% 
SEO Score
Response time
0.10 s
File size
179.90 kB
Words
1668
Media files
26
Number of links
171 internal / 6 external

Task list of SEO Improvements

Meta specifications

Title
(Critically important)
UNICEF Australia | Children's Charity That Delivers Hope
The length of the page title is perfect. (510 pixels out of 580 max pixel length)
There are no duplicate words in the title
Meta description
(Critically important)
UNICEF works in 190 countries for the survival, protection & development of every child, with a focus on the lives of the most disadvantaged & excluded.
The length of the meta description is perfect. (938 pixels out of 1000 max pixel length)
Crawlability
(Critically important)
There are no problems in accessing the website.
Canonical URL
(Important)
https://www.unicef.org.au/
There is a valid canonical link specified.
Language
(Somewhat important)
Language detected in text: en
Language defined in HTML: en
Server location: United States of America
The following language is defined by HTML: en
Alternate/Hreflang Links
(Somewhat important)
There are no alternate links specified on this page.
Other meta tags
(Somewhat important)
There is no rel next meta tag on this page.
There is no rel prev meta tag on this page.
Domain
(Somewhat important)
The domain is no subdomain.
The domain length is good.
The domain does not contain non-latin characters.
Page URL
(Somewhat important)
No parameters were found in the URL.
No session ID was found in the URL.
The URL does not have too many subdirectories.
Charset encoding
(Somewhat important)
The charset encoding (UTF-8) is set correctly.
Doctype
(Nice to have)
The doctype HTML 5 is set correctly.
The doctype is placed at first in the HTML code.
Favicon
(Nice to have)
The favicon is linked correctly.

Meta tags

NameValue
viewportwidth=device-width, initial-scale=1.0, maximum-scale=1.0
descriptionUNICEF works in 190 countries for the survival, protection & development of every child, with a focus on the lives of the most disadvantaged & excluded.
robotsnoimageai
next-head-count31
langen
twitter:cardsummary
twitter:siteunicefaustralia
twitter:creatorunicefaustralia
twitter:urlhttps://www.unicef.org.au/
twitter:titleUNICEF Australia | Children's Charity That Delivers Hope
twitter:descriptionUNICEF works in 190 countries for the survival, protection & development of every child, with a focus on the lives of the most disadvantaged & excluded.
twitter:imagehttps://assets-us-01.kc-usercontent.com:443/99f113b4-e5f7-00d2-23c0-c83ca2e4cfa2/e7c85a41-92f5-46f6-b9af-0db20c20f995/UN0622178-mobile-header-v3.jpg
og:site_nameUNICEF Australia
og:typewebsite
og:urlhttps://www.unicef.org.au/
og:titleUNICEF Australia | Children's Charity That Delivers Hope
og:descriptionUNICEF works in 190 countries for the survival, protection & development of every child, with a focus on the lives of the most disadvantaged & excluded.
og:imagehttps://assets-us-01.kc-usercontent.com:443/99f113b4-e5f7-00d2-23c0-c83ca2e4cfa2/e7c85a41-92f5-46f6-b9af-0db20c20f995/UN0622178-mobile-header-v3.jpg
charsetutf-8

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Page quality

Content
(Critically important)
Some words from the page title are not used within the pages content
There are 6 text duplicates on this page:
  • Duplicate 1: From emergencies to long-term development work, UNICEF Australia is wo...
  • Duplicate 2: Do you want a career driven by purpose and passion? You can be part of...
  • Duplicate 3: Explore inspiring stories of hope and resilience and delve into detail...
This page contains 1668 words. That's ok.
33.3% of the text are stop words.
Words from the H1 heading are used in the page content.
The page contains a listing, which indicates a good text layout.
30 paragraphs were found on this page.
No placeholders texts or images were found.
The average number of words per sentence of 19.4 words is good.
Frames
(Critically important)
This page does not use a frameset.
Mobile optimization
(Somewhat important)
A viewport "width=device-width, initial-scale=1.0, maximum-scale=1.0" is provided.
At least one Apple touch icon is specified.
Bold and strong tags
(Somewhat important)
The usage of strong and bold tags is perfect. We recommend the use of up to 33 tags for this page.
Image SEO
(Somewhat important)
2 images have no alt attribute. The content of alt attributes is used by search engines.
Social Networks
(Nice to have)
This page is optimized perfectly for social networks.
Additional markup
(Nice to have)
No additional page markup was found.
HTTPS
(Somewhat important)
This website uses HTTPS to protect privacy and integrity of the exchanged data.
All included files are also transferred via HTTPS.

Media list

URLAlt attributeTitle
/images/unicef-logo-white-only-large.svgUNICEF Australia
/images/unicef-logo-white-large.svgUNICEF Australia
.../UNI955969.jpg?w=1800&fm=jpg&auto=formatAirstrikes in Iran as hostilities in the Middle East escalate.
.../UNI955969.jpg?w=1024&fm=jpg&auto=formatAirstrikes in Iran as hostilities in the Middle East escalate.
...1/UNI955969.jpg?w=540&fm=jpg&auto=formatAirstrikes in Iran as hostilities in the Middle East escalate.
...7/UNI709785.jpg?w=500&fm=jpg&auto=formatNo alt attribute provided
...2_UN0594629.jpg?w=500&fm=jpg&auto=formatA mother holding her chlid
...24_0053-min.jpg?w=500&fm=jpg&auto=formatNo alt attribute provided
...9/UNI856415.jpg?w=850&fm=jpg&auto=formatPaddington's Postcards
/images/one-dollar.svg$1
...4/UNI878999.jpg?w=500&fm=jpg&auto=formatAfter more than two years of conflict, children in Gaza share their hopes for safety, education and a brighter future.
...eaders (18).png?w=500&fm=jpg&auto=formatA portrait of 16-year-old Veronika from Ukraine.
...eaders (17).png?w=500&fm=jpg&auto=formatUNICEF Australia Young Ambassador Reede stands in front of Parliament House in Canberra.
...Headers (3).png?w=500&fm=jpg&auto=formatA UNICEF Australia Young Ambassador in a blue t-shirt.
...log Headers.png?w=500&fm=jpg&auto=formatA group of smiling young students in India.
...eaders (15).png?w=500&fm=jpg&auto=formatA group of four young children eat slices of watermelon.
...I901367 (1).jpg?w=500&fm=jpg&auto=formatA mother and daughter in Gaza look at the camera.
...eaders (13).png?w=500&fm=jpg&auto=formatA boy is seen in the rising waters during high tide in a village in the Solomon Islands.
...315-resized.png?w=500&fm=jpg&auto=formatA woman and a man interacting with a child in a learning centre
...5_UNI856060.jpg?w=500&fm=jpg&auto=formatA child in Papua New Guinea reciving a polio vaccine.
...Headers (7).png?w=500&fm=jpg&auto=formatPrincess poses for a photo in bushland wearing a blue UNICEF Australia shirt
...lesTimor-97.jpg?w=500&fm=jpg&auto=formatTwo women having a conversation.
/images/unicef-logo-white-large.svgUnicef Logo
/images/logo-register-charity.pngRegister Charity
...73e72/flags.png?w=256&fm=jpg&auto=formatNative Country Flags
/images/footer-form-background.pngbackground-colour-blob

Page structure

H1 heading
(Critically important)
Middle East Crisis
The H1 heading is too short (18 characters). It should be at least 20 Characters long.
Headings
(Important)
The heading structure is perfect.

Heading structure

Heading levelContent
H1 Middle East Crisis
H2 Children’s lives are at risk as violence escalates across the Middle East. Donate today to help children impacted by ongoing crises.
H3 For every child in need. No matter what.
H3 How we spend your money
H4 What we do
H4 Fundraising
H4 Advocacy
H4 Children of Gaza Crisis
H4 Make a difference. Become a regular donor
H4 Emergency updates, explainers and stories of impact
H4 Voices from Gaza: Children’s hopes for the future
H4 “I don’t give darkness a chance to change me”: Five stories of loss and hope in Ukraine
H4 What does it mean to really listen to young people?
H4 Curious about what drives the next generation of changemakers?
H4 Our impact together in 2025
H4 Five things Aussie kids and teens told us about their wellbeing
H4 Gaza: a ceasefire without peace
H4 The ten emergencies that need more attention in 2026
H4 Building brighter futures together
H4 Reaching every child: The global push to end polio
H4 Meet Princess: A UNICEF Australia Young Ambassador championing children’s rights
H4 Girls Empowered: Breaking barriers and building futures
H5 Stay connected with UNICEF Australia
Some internal link anchor texts are too long.
Some anchor texts are used more than once.
The number of internal links is ok.
All internal links are not using dynamic parameters.
There are 6 external links on this page.
LinkAttributesAnchor text
/give-a-gift/charity-christmas...Buy a charity gift
/our-people/join-our-teamJoin our team
/parent-teacher-resourcesParents & teachers
/unicef-youthUNICEF Youth
https://www.unicef.org.au/IMG-ALT UNICEF Australia
/support-unicef-australiaSupport us
/donate/donate-onceDonating once
/donate/become-a-monthly-donorDonating monthly
https://www.unicef.org.au/donateDonating to an emergency
/give-a-gift/charity-christmas...Buying a gift
/support-unicef-australia/fund...Fundraising
/support-unicef-australia/gift...Leaving a gift in your Will
/support-unicef-australia/corp...Your company or business
/support-unicef-australia/phil...Philanthropy
/support-unicef-australia/phil...Partnerships
/shape-the-futureShape the Future
/donate/paddington-s-postcardsPaddington's Postcards
/donate/the-wiggles-booksThe Wiggles Brave Little Books
/support-unicef-australia/dona...Donating cryptocurrency
/support-unicef-australia/gift...Donate in memory of a loved one
/donate/become-a-monthly-donorSign Up Now
/about-us/contact-usContact us
/what-we-doWhat we do
/what-we-do/healthcareHealthcare
/what-we-do/immunisationImmunisation
/what-we-do/lifesaving-nutritionNutrition & lifesaving food
/what-we-do/educationEducation
/what-we-do/adolescent-develop...Teen development & participation
/what-we-do/child-protectionChild protection
/what-we-do/clean-water-sanita...Water, sanitation & hygiene
/what-we-do/emergenciesGlobal emergencies
/silent-emergenciesSilent emergencies
/what-we-do/climate-crisisClimate crisis
/middle-eastMiddle East
/what-we-do/australiaAustralia
/what-we-do/cambodiaCambodia
/what-we-do/our-work-in-laosLao PDR
/what-we-do/our-work-in-pacifi...Pacific Islands
/what-we-do/papua-new-guineaPapua New Guinea
/what-we-do/our-work-in-timor-...Timor-Leste
/what-we-do/program-locationsExplore more
/what-we-do/program-locationsDiscover
/united-nations-convention-on-...UN Convention on the Rights of the Child
/about-usAbout us
/our-peopleOur people
/our-people/what-sets-us-apartWhat sets us apart
/our-people/join-our-teamText duplicate Join our team
/about-us/who-we-areWho we are
/about-us/meet-our-leadership-...Leadership Team
/our-people/meet-our-board-of-...Board of Directors
/our-people/meet-our-celebrity...Celebrity Ambassadors
/our-people/young-ambassadorsYoung Ambassadors
/united-nations-convention-on-...Text duplicate UN Convention on the Rights of the Child
/about-us/our-supporter-commit...Our supporter commitment
/about-us/how-your-money-is-usedHow your money is used
/about-us/our-governanceOur governance
/about-us/our-organisational-p...Our policies and guidelines
/impact-our-supporter-magazineImpact Magazine
/about-us/our-governance/annua...Annual reports
/our-people/join-our-teamNew window Join us
/about-us/contact-usText duplicate Contact us
https://www.unicef.org.au/storiesStories & news
https://www.unicef.org.au/storiesLatest stories
/news-and-media-centreNews & Media Centre
/media-releaseMedia Releases
/statementsOur statements
/about-us/our-governance/annua...Text duplicate Annual reports
/publicationsReports & policy briefs
https://www.unicef.org.au/storiesRead our stories
/support-unicef-australiaText duplicate Support us
/donate/donate-onceText duplicate Donating once
/donate/become-a-monthly-donorText duplicate Donating monthly
https://www.unicef.org.au/donateText duplicate Donating to an emergency
/give-a-gift/charity-christmas...Text duplicate Buying a gift
/support-unicef-australia/fund...Text duplicate Fundraising
/support-unicef-australia/gift...Text duplicate Leaving a gift in your Will
/support-unicef-australia/corp...Text duplicate Your company or business
/support-unicef-australia/phil...Text duplicate Philanthropy
/support-unicef-australia/phil...Text duplicate Partnerships
/shape-the-futureText duplicate Shape the Future
/donate/paddington-s-postcardsText duplicate Paddington's Postcards
/donate/the-wiggles-booksText duplicate The Wiggles Brave Little Books
/support-unicef-australia/dona...Text duplicate Donating cryptocurrency
/support-unicef-australia/gift...Text duplicate Donate in memory of a loved one
/donate/become-a-monthly-donorText duplicate Sign Up Now
/about-us/contact-usText duplicate Contact us
/what-we-doText duplicate What we do
/what-we-do/healthcareText duplicate Healthcare
/what-we-do/immunisationText duplicate Immunisation
/what-we-do/lifesaving-nutritionText duplicate Nutrition & lifesaving food
/what-we-do/educationText duplicate Education
/what-we-do/adolescent-develop...Text duplicate Teen development & participation
/what-we-do/child-protectionText duplicate Child protection
/what-we-do/clean-water-sanita...Text duplicate Water, sanitation & hygiene
/what-we-do/emergenciesText duplicate Global emergencies
/silent-emergenciesText duplicate Silent emergencies
/what-we-do/climate-crisisText duplicate Climate crisis
/middle-eastText duplicate Middle East
/what-we-do/australiaText duplicate Australia
/what-we-do/cambodiaText duplicate Cambodia
/what-we-do/our-work-in-laosText duplicate Lao PDR
/what-we-do/our-work-in-pacifi...Text duplicate Pacific Islands
/what-we-do/papua-new-guineaText duplicate Papua New Guinea
/what-we-do/our-work-in-timor-...Text duplicate Timor-Leste
/what-we-do/program-locationsText duplicate Explore more
/what-we-do/program-locationsText duplicate Discover
/united-nations-convention-on-...Text duplicate UN Convention on the Rights of the Child
/about-usText duplicate About us
/our-peopleText duplicate Our people
/our-people/what-sets-us-apartText duplicate What sets us apart
/our-people/join-our-teamText duplicate Join our team
/about-us/who-we-areText duplicate Who we are
/about-us/meet-our-leadership-...Text duplicate Leadership Team
/our-people/meet-our-board-of-...Text duplicate Board of Directors
/our-people/meet-our-celebrity...Text duplicate Celebrity Ambassadors
/our-people/young-ambassadorsText duplicate Young Ambassadors
/united-nations-convention-on-...Text duplicate UN Convention on the Rights of the Child
/about-us/our-supporter-commit...Text duplicate Our supporter commitment
/about-us/how-your-money-is-usedText duplicate How your money is used
/about-us/our-governanceText duplicate Our governance
/about-us/our-organisational-p...Text duplicate Our policies and guidelines
/impact-our-supporter-magazineText duplicate Impact Magazine
/about-us/our-governance/annua...Text duplicate Annual reports
/our-people/join-our-teamNew window Text duplicate Join us
/about-us/contact-usText duplicate Contact us
https://www.unicef.org.au/storiesText duplicate Stories & news
https://www.unicef.org.au/storiesText duplicate Latest stories
/news-and-media-centreText duplicate News & Media Centre
/media-releaseText duplicate Media Releases
/statementsText duplicate Our statements
/about-us/our-governance/annua...Text duplicate Annual reports
/publicationsText duplicate Reports & policy briefs
https://www.unicef.org.au/storiesText duplicate Read our stories
/give-a-gift/charity-christmas...Text duplicate Buy a charity gift
/our-people/join-our-teamText duplicate Join our team
/parent-teacher-resourcesText duplicate Parents & teachers
/unicef-youthText duplicate UNICEF Youth
/donate/middle-east-crisisNew window Donate now
/what-we-doWhat we do From emergency relief to long-term development, we work alongside our partners to ensure every child is healthy, educated and safe across the Asia...
/support-unicef-australiaFundraising Whether through monthly giving, product subscriptions, corporate support, or philanthropic donations, there are many meaningful ways to help chil...
IMG-ALT A mother holding her chlid
/what-we-do/australiaAdvocacy Through strong partnerships, advocacy and by amplifying the voices of young people, we’re working towards a brighter future for Australia’s most vul...
/donate/children-gaza-crisis-a...Text duplicate Donate now
/donate/become-a-monthly-donorStart giving
https://www.unicef.org.au/storiesView all news
/stories/gaza-children-hope-fo...Stories 9 March 2026 Voices from Gaza: Children’s hopes for the future After more than two years of conflict, children in Gaza share their hopes for safety, ...
IMG-ALT After more than two years of conflict, children in Gaza share their hopes for safety, education and a brighter future.
/stories/ukraine-four-years-fi...Stories 23 February 2026 “I don’t give darkness a chance to change me”: Five stories of loss and hope in Ukraine How four years of war has shaped the lives o...
IMG-ALT A portrait of 16-year-old Veronika from Ukraine.
/stories/what-does-it-mean-to-...Stories 12 February 2026 What does it mean to really listen to young people? UNICEF Australia Young Ambassador Reede explores what it would take for young Au...
IMG-ALT UNICEF Australia Young Ambassador Reede stands in front of Parliament House in Canberra.
/stories/sian-young-ambassadorStories 22 January 2026 Curious about what drives the next generation of changemakers? Hear from Sian, a UNICEF Australia Young Ambassador and leading youth ...
IMG-ALT A UNICEF Australia Young Ambassador in a blue t-shirt.
/stories/our-impact-together-i...Stories 15 January 2026 Our impact together in 2025 Despite 2025's challenges, courage and hope prevailed. These inspiring stories show us why creating a bri...
IMG-ALT A group of smiling young students in India.
/stories/five-things-australia...2 December 2025 Five things Aussie kids and teens told us about their wellbeing The State of Australia’s Children report looks at how children and young peop...
IMG-ALT A group of four young children eat slices of watermelon.
/stories/gaza-a-ceasefire-with...Stories 30 November 2025 Gaza: a ceasefire without peace On average, almost two children have been killed in Gaza every day since the ceasefire took effect. ...
IMG-ALT A mother and daughter in Gaza look at the camera.
/stories/the-ten-emergencies-t...Stories 18 February 2026 The ten emergencies that need more attention in 2026 Beyond the news headlines, natural disasters and conflicts are devastating the ...
IMG-ALT A boy is seen in the rising waters during high tide in a village in the Solomon Islands.
/stories/building-brighter-fut...Stories 17 November 2025 Building brighter futures together With local collaboration and trusted partnerships, UNICEF is helping children access clean water,...
IMG-ALT A woman and a man interacting with a child in a learning centre
/stories/reaching-every-child-...Stories 23 October 2025 Reaching every child: The global push to end polio From the mountains of Afghanistan to the islands of Papua New Guinea, UNICEF and i...
IMG-ALT A child in Papua New Guinea reciving a polio vaccine.
/stories/unicef-australia-youn...Stories 12 October 2025 Meet Princess: A UNICEF Australia Young Ambassador championing children’s rights Having fled Sierra Leone with her family at an early...
IMG-ALT Princess poses for a photo in bushland wearing a blue UNICEF Australia shirt
/stories/girls-empoweredStories 9 October 2025 Girls Empowered: Breaking barriers and building futures On International Day of the Girl, we celebrate the resilience of girls everywh...
IMG-ALT Two women having a conversation.
https://www.unicef.org.au/IMG-ALT Unicef Logo
/support-unicef-australiaText duplicate Support us
/what-we-doText duplicate What we do
https://www.unicef.org.au/storiesText duplicate Stories & news
/our-peopleText duplicate Our people
https://www.unicef.org.au/donateAppeals
/parent-teacher-resourcesText duplicate Parents & teachers
/unicef-youthText duplicate UNICEF Youth
/media-releaseMedia Centre
/about-usAbout UNICEF Australia
/about-us/contact-usText duplicate Contact us
https://www.facebook.com/UNICE...External Subdomain facebook
https://instagram.com/unicefau...External instagram
https://twitter.com/unicefaust...External twitter
https://www.youtube.com/user/u...External Subdomain youtube
https://assets-us-01.kc-userco...External Subdomain Privacy policy
/tax-receiptsTax receipts
https://assets-us-01.kc-userco...External Subdomain Refund procedure
/about-us/our-organisational-p...Complaints
https://www.unicef.org.au/sitemapSitemap
/frequently-asked-questionsFAQs

Server configuration

HTTP redirects
(Critically important)
This page redirects to "https://www.unicef.org.au/"
HTTP header
(Important)
The X-powered header is sent within the response header. (unnecessary)
The web server transmits the web page (HTML) in compressed form.
Performance
(Somewhat important)
The page response time is excellent with 0.10 seconds.
The file size of the HTML document is fine (180 kB).

HTTP Response Header

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Disallow: /media-release/young-people-to-call-for-action-on-policy
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UNICEF Australia | Children's Charity That Delivers Hope
UNICEF works in 190 countries for the survival, protection & development of every child, with a focus on the lives of the most disadvantaged & excluded.

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